1

Chapter 1




INTRODUCTION









2




INTRODUCTION

An OS is an important part of our curriculum for M.B.A program. The
study is aimed at an opportunity for the students to observe, learn, assimilate and analyze
the objectives and vision of organization and functioning of its various departments. This
world enable the student to get a practical and real time feel of various aspects concerned
with the organization and to relate it to the concepts and theories studied so far in the
class room. This exercise would enable the future managers to face the challenges lying
ahead.









3







OBJECTIVES OF THE STUDY



1. To study the functioning of Prompt Exports.

2. To see the performance of various departments in the Prompt Exports

3. To understand the human relation in the organization and the

role of managerial functions in the Prompt Exports


4. To conduct a SWOT analysis of Prompt Exports



SIGNIFICANCE OF THE STUDY


The study helps to understand various functional and managerial aspects

of the firm. It also helped to get clear view about the activities of each department

in an organization



SCOPE OF THE STUDY

The study covers the following aspects:

1. History of the organization.



4
2. Position and performance of the company.

3. Human relation existing in the Prompt Exports.


METHEDOLOGY OF THE STUDY:-


The data are collected from different sources. The main sources

of data are primary and secondary data. Primary data are the data that is

collected for the first time for the purpose of enquiry in hand.

Secondary data refers to the data, which are took from various

books, journals and websites.



Primary data:


Primary data are the data collected for the first time by the direct

Interview with the various department managers, workers, and other

members on the staffs.


Secondary data:


Secondary data are the data, which collected from various books

of the organization such as books and journals of the company. Also

secondary datas collected from Prompt Exports brochure.










5

LIMITATIONS OF THE STUDY:


As in every case, this project study also has some limitations. The

main limitations are,


The manager and members on staffs could not disclose

some data, which are confidential.


Members of the staffs in the company were very busy

with their work and as a result of which the feedback from

them were poor.


The period of the study was limited.


















6








PROFILES




















7






Chapter 2







INDUSTRIAL PROFILE











8
INDUSTRY PROFILE

Rubberized coir mattress segment is a high competitive. This segment is having
more than 50 % of the market share in the mattress industry. Rubberized coir mattress
industry has more than 45 odd brands and over 200 different models. The major players
in the industry are Kurl on, Duroflex, Sulfex, Rubco and Sunidra.
The birth of rubberized Coir Industry is quite amusing and interesting. Prior to the year
1960 people hardly had any idea of this novel and high utility product. In those days the
world famous car manufactures, M/S. Volks Wagon of Germany, were using horse hair
as cushion filling material for their car seats. As their production increased from 100 cars
per day to 300 cars per day, there was dearth of this raw material. This necessitated a
suitable alternative product for rubberization and which would suit to their specifications,
after various alternative tried like sisal fiber, jute fiber, the coir fiber was decidedly found
to be the best. This was the beginning of Rubberized coir industry. The Indian rubberized
Coir Industry is nearly five decades old. It was in 1964 that M/s/ Bharat Motors of
Chennai established its manufacturing unit. Many other units came up during sixties
itself.
After nearly one decade of its introduction. Government of India recognized Rubberized
coir mattress as a healthy and hygienic product. Slowly many state Governments
recognized rubberized coir as Wealth from waste and advocated the use of rubberized
coir mattress in various hospitals, health clinics etc.





9
OTHER TYPES OF MATTRESS ARE
Cotton Mattress
Form Mattress
Spring Mattress
COTTON MATTRESS
The cotton mattress mainly targets lower income group. This mattress is priced
very low. The cotton mattress industry has a market share of 50%.
FORM MATTRESS
Form mattress segment comes at next place after rubberized coir mattress
industry. This industry having a market share of 9 to 10% this industry mainly target
consumer belonging to upper income and upper middle income group. The major players
in form industry are MM form, sleep well.
SPRING MATTRESS
The industry target consumers belonging to the upper income group. The major players
in spring industry are spring well, Sealy Kurl on etc.
GROWTH DURING LAST 4 DECADES
From a handful of manufactures, during early 60s this product got some market
recognition in early 70s. In the next 3 decades over one hundred manufactures have
entered rubberized coir field. Today rubberized coir products are increasingly used in
many industries notably in transport industry like railways and buses, packaging industry
(Pharmaceuticals, heavy engineering, electronic etc), hospitals theatres and auditorium.
The basic raw material for Rubberized Coir Industry is the brown coir fiber and the
natural latex rubber. Over the last decade, the brown coir sector has registered a
tremendous growth.


10
DOMESTIC AND WORLD MARKET TRENDS
WORLD SCENARIO
There are mainly three major players in the industry and are as follows
a) Sealy Corporation
Sealy Corporation is the major mattress manufacturer and it got the name from
the place it started, Sealy, Texas.
b)King Coil
Founded in 1988, Koil has over a century of experience crafting high quality,
affordable bedding both in United States and throughout the world.
c) Simmons Bedding Company
Simmon Bedding Company is a major manufacture of mattress and is one of the
oldest companies in the United States, for over 152 years.
INDIAN SCENARIO
The rubberized coir mattress market of India is estimated to be highly fragmented
with little brand loyalty. The major players in the rubberized coir mattress industry in
India are.
a) Kurlon Limited
Kurlon Limited, a Manipal group company came into existence in 1962. Kurlon Limited
is the brand leader in the mattress industry and has acquired major market share in the
branded mattress segment.
b) Duroflex
Duroflex is the largest exporter of sleep and comfort products from India started its
operations in 1963. Now the company has got three manufacturing units for rubberized
coir mattress.
c) Century Mattress
Century fiber plates Pvt. Ltd. Started its rubberized coir plant at Hyderabad in 1988
under the brand name CENTURY. Century is the first mattress manufacturer with ISO
9001 -2000 series and ISI Certification.

STATE SCENARIO

11
In India, the coir industry has developed very well especially in Kerala where they
produce Retted Fiber. Green husks of coconut are immersed in the salty back waters for
10 to 12 months. The main players in rubberized coir mattress industry are
a) Duroflex
Duroflex is the leading mattress manufacturer in India which started its operations in
1963. Duroflex is the largest exporter of sleep and comfort products from India
b) Eastern Sunidra
Eastern sunidra Mattresses pvt. Ltd.. Is a part of Keralas renowned business
conglomerate, the Eastern Group of Companies.
IMPORTS AND EXPORTS
PROMPT EXPORTS
Prompt export was set up in the year 1997. It was incepted with prime objective of
effectively utilizing the abundant rubber resource of Kerala.
The Indian coir industry has a diversified structure, reflective of the board ranges of raw
materials and value added products involved. The industry provides at least part time
employment to an estimated 40,000 persons. At the beginning of the value chain are
approximately 300 fibers milers with usually less than 10 employees and an estimated
500 supplies of coir pith, or dust. Their output is either purchased for direct export or
undergoes manufacturing for twine, mats and brushes, rubberized coir mattresses and
pots, geo textiles and pith products. Products, which are technically more demanding or
better, suited for mass production, such as high end twine, brushes, rubberized coir and
erosion control blankets are predominantly produced in larger facilities, employing more
persons.
Now in rubberized coir mattress industry the competition is more and more, the demand
of the product is in growth stage. So only the quality mattress industry can survive in the
competitive world.

12



Chapter 3







COMPANY PROFILE
























13
COMPANY PROFILE

Prompt exports is situated in kottayam; Kerala State, India by to promote Rubber
based industries in this part of the country.
Today India enjoys 4
th
position in the production of natural Rubber (NR) in the
world. Among the total production, small state of Kerala contributes 92%. So rubber has
become the backbone of our economy. Due to the bad impact of globalization the overall
market of rubber fell down Kerala, that time instability in price of rubber was one of the
major problem that farmers facing in the market. The farmers were no getting fair price
for their effort. But this problem has come to an end since 1997 because various
industries come into existence in which rubber is their raw material; Prompt Exports is
one of them.
MISSION,VISION AND SOCIAL OBLIGATIONS

VISION AND MISSION
For last half decade with a vision to become a global leader in the production of
Natural rubber products and innovative product development, the firm adopts the best
and latest process in the production.
PROMPT EXPORTS means Rubber and Rubber means PROMPT
EXPORTS

Today, from a single unit company, the firm has grown into a Rs. 28 Crores
Conglomerate with well diversified operations. Divisions operating under their Group are
involved in a wide range of business such as footwear, furniture, cycle Tyre and Tube,

14
Rubberized Coir Mattress and Natural Rubber. Prompt Exports is the largest Exporter of
Natural Rubber to all leading Rubber based companies in India. The firm is led by a
professional management team and supported by a committed workforce. Prompt Exports
is now poised to enter a high growth phase with several initiatives that will take the
Group on path Expansion and Diversification.
OBJECTIVE SOCIAL
To ensure a steady market with remunerative price to rubber growers for their
natural rubber
Welfare of rubber grower particularly of small and marginal segment
OBJECTIVE COMMERCIAL
Purchase and sale of rubber in any form such as Latex, Sheets, Crumbs and Laces
Manufacturing of Rubber Wood based on products
GROWTH AND DEVELOPMENT OF ORGANIZATION
Prompt Exports has in a short span, redefined the way the cooperative sector
functions and set the pace for the co-operative Movement in Kerala today. It was set up
in the year 1997 with the objective of effectively utilizing the abundantly available rubber
resources of Kerala. Today, from a single unit company, it has grown in top an Rs.28
crores conglomerate with well diversified operations and market presence extending
beyond the boundaries of Kerala.
Prompt Exports has also entered into technological alliances with world leader in
the respective field; sourcing from them state of art technology. Substantial
investments in modern manufacturing facilities, coupled with well organized marketing
activities, have seen its products earn a reputation for quality and significant market
shares.
Prompt Exports is largest exporter of natural rubber in the country today. Even in
the domestic market, Prompt Exports is a major supplier of natural rubber to all leading

15
Tyre combines in India. It was also a Government intervention agency towards market
stabilization and has been serving the farming community directly and indirectly to get
reasonable price, arresting drastic fall in price during peak production periods; natural
rubber trading has being a blend of social obligation and commercial practicability led by
a professional management team and ably supported by a committed workforce. The firm
is now poised to enter a high growth phase, with several new initiatives that will take the
group on a path of expansion and diversification rubber holds immense potential. It hopes
to create opportunities and bring Industrial progress to a land that accounts for 92% of the
countrys natural rubber production.
ADMINISTRATION AND MANAGEMENT
The Administration and management of Prompt Exports vests in fifteen members.

PROPRIETOR: Mr. VasudevaPanickar
He is a veteran Co-operator and is holding various positions as Chairman in
Central and state level cooperative organization.

OTHER MANAGERIAL PERSONNEL
1. Mr. M.V. Koman Nambiar
2. Mr. Panneri Mukundan
3. Mr. George Mathew
4. Mr. V. N. Vasavan
5. Mr. U. Azzez
6. Mr. N. Chandran
7. Mr. K. Manoharan
8. Mr. V.P. Saseendran
9. Mr. K.S. Gopi
10. Mrs. Satyabhama K.N.
11. Mr. Jacob D. Mathew

16
MILESTONES OF PROMPT EXPORTS

9
th
June 1997 The firm commenced operations on such
date
15
th
October 1997 Commenced procurement of rubber
17
th
February 1998 Commenced procurement of rubber from
farmers through depots
28
th
May 1998 Foundation stone laid for thread rubber
manufacturing unit
June 1998 Exported rubber to Singapore & Nepal
11
th
February 1999 Entred in to an important agreement on
technological collaboration for
manufactures of ultra light weight footwear
with H-tech sectors
2
nd
March 1999 Foundation stone laid for P.L.C. factory in
Sreekandapuram
13
th
March 2011 Their sales volume reached to 30 crores and
became largest exporter of natural rubbeer







17
PRESENT STATUS OF THE ORGANIZATION
Prompt Exports is a well diversified industrial conglomerate with a strong
presence in the rubber based industrial segment. It was formed with the prime objective
of utilizing abundantly available rubber resources of Kerala. In a short span of time it has
successfully introduced a wide range of fast moving rubber based products. Today
Prompt Exports has established new factories of Rubberized coir mattress, processed
rubber and rubber molded coir mats.
FUTURE OF THE ORGANIZATION:
The main future plans and the progressing proposals of Prompt Exports are:
PROMPT EXPORTS TYRES
Prompt Exports is in the process of setting up a project for the manufacture of
tyres and tubes for two and three wheelers, passenger cars, heavy duty trucks and light
commercial vehicles. The ground work is underway and the division will be launched in
the near future. It will have a production capacity of 6 million tyres and tubes annually.
PROMPT EXPORTS CASUAL SHOE PROJECT
Investment: 96 million
Employment:600 persons
Location: Thalassery, Kannur district, Kerala
Capacity: 1.5 million pair per annum. 75% of the production is earmarked for export.
PROMPT EXPORTS MATTRESS DIVISION
Prompt Exports rubberized coir mattress division, at Pampady, Kottayam which
started its operation in 2001, is an ambitious project realized with an investment of 26
million. The manufacturing plants among the very few in the country to employ advanced

18
Austrian machinery, sourced from DOA-Austria a technology leader in rubberizes
mattress.
Prompt Exports rubberized coir mattress division is an ambitious project realized with an
investment of Rs. 28 Millions. The manufacturing plant is among very few in the country
to employ advanced Austrian machinery, sourced from DOA, Austria. Prompt Exports
rubberized coir mattresses are scientifically designed to provide proper back support
without compromising on comfort. By virtue of their ingenious design and constructing
and the unique 3-D technology, Prompt Exports rubberized mattresses are very
comfortable and ensure a healthy and restful sleep. Prompt Exports rubberized coir
mattresses are crafted from the finest materials and finished to perfection in one of
Indias most modern manufacturing plants.The furnishing section is equipped with most
modern computer controlled machines imported from U.K and U.S.A. Strict quality
control is observed at every stage of production to ensure that Prompt Exports rubberized
coir mattress always measure to the highest quality.
A unique of the main sheeting plant is that it facilities Vertical fiber
Orientation, a proceed that result in a deeper penetration of latex in to the sheet, making it
very elastic. This provides the mattress with uniform density throughout and an extra
cushioning effect.
The plant has an annual installed capacity of 4.8 million units, consisting of mattress and
other rubberized coir products.
THE UNIQUE VFO ADVANTAGE
Prompt Exports rubberized coir mattresses are manufactured using the machinery as
well as technology from DOA sheet forming machine has the unique advantage of
producing uniform density vertical oriented fiber sheets. Vertical Fiber Orientation

19
(VFO) ensures extra cushioning effect and high durability in the mattresses. Further,
considerable sheet thickness and densities varying from 80kgs to 250kgs can be obtained.
PRODUCT PROFILE OF PROMPT EXPORTS
DIVISION
Prompt Exports manufactures a wide range of mattresses catering to diverse segments of
the market. The range consists of:
a) HEAVEN
Premium model that provides unmatched sleeping comfort is available in 3 inch and
4inch thickness. Also available in customized dimensions and thickness for large
quantities (100 and above)
b) HEAVEN PLUS
A luxury model that is elegant as well as comfortable, which is available in 5 inch
thickness.
c) HI-TECH
A hi- end model with an accent on finish and luxury available in 5 inch thickness.
d) HITECH PILLOW TOP
Superior quality mattresses finished to world class standard is available in 7 inch
thickness.
e) DOSTH
An economy model that offers true value for money is available in 2 and 3 inches.
f) SAFAL
A regular mattress that combines comfort and durability is available in 3 and 4 inches
(g) YATHRI
An elegant mattress meant for hotels, Tourist resorts etc. Yathri combines superior
sleeping comforts with perfect back support, enabling a relaxed healthy sleep. Layer upon

20
layer of rubberized coir and latex enhance the comfort while soft and elegant quilting
adds a luxurious feel for use in hospitals is available in 3 & 4 inch thickness.
h) HEAL
A quality product suitable for use in hospitals is available in 3 inch and 4 inch
thickness.
i) RELIEF
A special mattress scientifically designed for orthopedic patients is available in 5
inch thickness.
(J) 9.30 PM
Economy model. Available in 3 inch and 4 inch thickness.
OTHER PRODUCTS FROM FACTORY
i. Rubberized coir block
ii. Coir block
iii. Cushions
iv. Soft touch pillows
v. Rubberized mat
ORGANIZATIONAL GOALS AND OBJECTIVES
GOALS
The organizational goal of Prompt Exports is to make the firm a leader in the
market of rubberized coir mattress and rubberized mat.
OBJECTIVES
1. Maximize the capacity utilization of the existing plant
2. To increase the profitability of the company and to maximize generation of
surplus to enable Prompt Exports to finance its diversified projects.
3. To execute production on time, in accordance with the market demand of the
product and to make them available to the distributors.

21
4. To maintain and improve the existing cordial relationship between employees
and management by mutual interactions levels and further improve efficiency
of executives, supervisors to meet future challenges.
5. To ensure strict quality control and ISI standards of the product to compete in
the global market.
6. To maximize the cost reduction.
7. To introduce new varieties of mattress so as to increase the range of mattress
catering to the diverse segment of the market
ORGANISATIONAL STRUCTURE

Organizational structure is the structure of relationship among positions and job
created for the purpose of accomplishing the objectives of the enterprise. It represents the
pattern of relationships among the components of an organization. They are:
-The form of structure.
-The functions to be performed.
-The human aspect
The pattern of relationship governs duties and activities of persons who are
dependent upon each other for accomplishing the objectives of the enterprise. An
organization structure should be designed to clarify who is do what tasks and who is
responsible for what results, to remove obstacles caused by confusion and uncertainty of
assignment and to furnish decision making and communication networks reflecting and
supporting enterprise objectives. The company organization structure is diagrammatically
represented by an organizational chart. The organization chart shows the lines of
responsibilities between various departments of the company.


22




Chapter 4




ORGANISATIONAL CHART










23


ORGANISATIONAL STRUCTURE

Fig. No. 1 Organisation Structure

Managing
Partner
GM Marketing
Despatch
Manager
Depoh Manager
Depoh Sales
Executive
HO Sales
Executive
Service Engineer
Head Office
Sales Officer
GM
Administration
Accounts
Manager
Accountant
Finance
Manager
Data Entry
Operator
Cashier

24



Chapter 5


RESEARCH METHODOLOGY


25
RESEARCH METHODOLOGY OF THE STUDY
RESEARCH
Research means search for knowledge. It aims at discovering the truth. It is an essential
and powerful tool for leading men towards progress. It is an essential contribution to the
existing stock of knowledge. It is undertaken to discover answer to the questions by
applying scientific method. It is the search for knowledge through objective and
systematic methods of finding solutions to problems. There for research is the
systematic and in depth study or search of any particular topic, subject or area of
investigation backed by collection, computation and interpretation of relevant data.
TYPES OF RESEARCH
For the sake of perceiving the concept of research, let us briefly classify the research on
various head.
Research may be broadly classified as;
Fundamental research and applied research
Descriptive research and analytical research
Quantitative and qualitative research
Conceptual research and empirical research
Fundamental research and applied research
Fundamental research is mainly concerned with generalization with the formulation of
the theory. It is the research concerning with principles or laws or rules. It aims that to
achieve the knowledge and truth. Need for such a research arias with the emergence of
the new problems and new situations in the Society. Fundamental research aims at the
attainment, increase and verification of knowledge. It tries to find out cause and effect
relationship in social phenomena. Fundamental research in essentially a positive and not
normative.

26
Applied research is concerned with the solutions of particular problems. It aims at
finding solution for the immediate problems facing a society or an industrial
organization. Applied research is empirical and practical. It is concerned with applied
aspects of the life. Research to identify social, economic or political trends that may
affects a particular institution, or the marketing research, evaluation research etc are the
examples of applied research.
Descriptive research and Analytical research
Descriptive research includes survey and fact finding enquiries of different kinds. The
major purpose of descriptive research is description of the state of affairs as it exists at
present. The main characteristic of this research is that the researcher has no control over
the variables. He can only report what has happened or what is happening. In analytical
research one has to use facts or information already available and analyze this to make a
critical evaluation of the material.
Quantitative research and Qualitative research
Quantitative research is applicable to phenomena that are measureable so that they can
be expressed in terms of quantity. Quantitative research is concerned with qualitative
phenomenon. Research designed to find out how people feel or what that thinks about a
particular subject is a qualitative research. Quantitative research is especially important
in the behavioral sciences where the aim is to discover underlying motives of human
behavior.





27
Conceptual research and Empirical research
Conceptual research is that related to some abstract ideas or theory. It is generally used
by the philosophers and thinkers to develop new concepts or to reinterpret existing ones.
Empirical research is relies on experience or observation alone. It is data research
coming up with conclusion capable of being verified by the observation or experiment.
It can be called experimental research. In empirical research the researcher has to first
set up a hypothesis or guess. As to the probable results. He then works outs to gets
enough facts to prove or disprove his hypothesis.
RESEARCH APPROACH
There are two basic approaches to research namely quantitative approach and qualitative
research.
Quantitative research
In the research is based on measurable quantities. There for data in this approach, are
available in quantitative form. This approach can further classified into inferential,
experimental and simulation approach. The inferential approach aims at forming a data
base from which to infer characteristics or relationship of population. In this approach a
sample is selected from the population and it is studied to determine the characteristics
of the sample. In this approach some variables are manipulated to observe their effects
on other variables.
Qualitative Research
Qualitative approach to research is concerned with subjective assessment of attitudes
opinions and behaviors. Research in such situations is a function of researchers insight
and impressions. Such an approach, generates results either in non-quantitative from or
in the from which are not subjected to rigorous quantities analysis.

28

DATA COLLECTION TOOLS AND PROCEDURES
SOURCES OF DATA COLLECTION
The data collection for the present study obtained from primary and secondary sources.
PRIMARY DATA COLLECTION
Primary data are those collected by the researcher himself for the first time and thus are
original in character. Primary data is collected by Personally interviewing and
interacting with the staff and other employees of various departments. The data has been
collected from the direct interaction, discussions, and interviews with the employees of
the various departments in the organization. This helped in getting a great deal of
information functions & inter-dependence of various departments in the organization
Sources of primary data
The primary sources are direct observation, questionnaire methods and interviews.
Observation Method
The observation method is the commonly used methods specifically in studies relating to
behavior sciences. In a way we all observe things around us, but this sort of observation
is most scientific observation. Observation becomes a scientific tool and the method of
data collection for the researcher, when it servers a formulated research purpose, is
systematically planned and rewarded and it is subjected to checks and control on validity
and reliability.
The main advantage of this method is that subjective bias is eliminated, if observation is
done accurately. Secondly the information obtained under this method relates what is
currently happening. It is not complicated by either the past behavior or future behavior

29
or attitudes. This method is particularly suitable in studies which deal with subject who
are not capable of giving verbal reports of their feeling for one or the other.

Questionnaire Method
Questionnaire is the self administrated process whereby the responded himself to read
the questions and answering the entire question with assistance of the investigator
schedules are widely prepared their question.
Personal Interview Method
It requires a person known as the interviewer asking questions generally in a face- to
face contact to the other person or persons to collecting information. This sort of
interview may be in the form of direct personal investigation the interviewer has to
collect the information personally from the source concerned. But in certain cases it may
not be possible or worthwhile to contract directly the persons concerned or on account of
the Existence scope of enquiry. The direct personal investigation technique may not be
used.
SECONDARY DATA COLLECTION
The data has been collection from the direct interaction, discussions, and interviews with
the employees of the various departments in the organization. This helped in getting a
great deal of information functions & inter-dependence of various departments in the
organization. Secondary data means that are already available i.e., they refer to the data
which have the researcher utilizes secondary data, and then he has to look into the
various sources from where he can obtain them. Secondary data may either be published
data usually published data are available in;
Technical and trade journals

30
Book magazines & newspapers
Reports & Publication of various associations connected with business and
industry, bank, stock exchange etc.
Reports prepared by research scholars, universities, economist etc in different
field and public records and statistics, historical documents, and other sources of
published information.
MANAGEMENT
The term management has been used in different senses. Sometimes it is used in the
sense of managing the group of managing the personal in an organization. At other
times, management refers to the process of planning, organizing, staffing, directing, co-
ordination and controlling.
DEFINITION
According to George Terry, management is a distant process consisting of planning,
organizing, activating and controlling the performance to determine and accomplish the
objectives by the use of human being and other resources.
FUNCTIONS OF THE MANAGEMENT
The following are the various functions of the management:-
Planning
Planning is the basic management function. Planning help in determining the course of
action to followed for achieving various organizational objectives. Planning is the
process of looking ahead. The primary of planning is to achieve better results.
Organizing
Organizing is the part of managing that involves establishing and international structure
of role for the people in an enterprise to fill. Organization provides the necessary work
with in which people associate for the attainment of the business objectives.

31
Staffing
The function involves manning the position created by the organization process. It is
concern with human resources of an organization.
Directing
Directing is concern with carrying out the desired plans. It initiates the organized and
planned action and ensures effective performance by subordinates towards the
accomplishment of group activities.
Controlling

It is the process of determining what is being accomplished, that is evaluating the
performance, if necessary, applying the corrective measures so that the performance
takes place according to plans.
ORGANIZATION

An entrepreneur organizes various factors of production like land, labor, capital,
machinery, etc. for channelizing them in to productive activities. The product finally
reaches consumers through various agencies. Business activities are divided in to
various functions and are assigned to different individuals. Various individual efforts
must lead to the achievement of common business goals. Organization is the structural
frame work of duties and responsibilities required of personnel in performing various
functions with a view to achieve business goals through organization.


32
Organization is process of identifying and grouping work to be performed, defining and
delegating responsibility and authority and establishing relationship for the purpose of
enabling people to work most effectively together in accomplishing objectives

CHARACTERISTICS OF ORGANISATION

Division of work
Co-ordination
Common objectives
Co-operating relationships
Well-defined authority-responsibility relationships

OBJECTIVES OF ORGANIZATION

The organization aims at the achievement of the following aims:-
To help management: - The organization help management to have a control
over various business functions. The work is divided properly and control centers are
established. The authority is delegated and responsibilities are fixed. It helps
management to have a co-ordinate administration.
To increase production: - The duties are assigned according to the principle of
division of labor. The efficient system of organization encourages every employee to
make his best contribution in raising output
the increase in output and control of wasteful expenditure helps to decrease the
cost of production. The profitability of the concern will also go up.

33
Co-ordination of employees:-
The organizational structure will succeed will only if employee co-operate with others.
The manager introduces various incentives schemes and gives monetary and other
benefits to the employees so that they work in a team spirit.
TYPES OF ORGANIZATION
Line organization
Functional organization
Line & staff organization
Line & Staff organization
REVIEWS ABOUT THE RESEARCH METHODOLOGY
Research can be defined as: A systematic, self-critical enquiry. The enquiry is
aimed at understanding a thing or phenomenon or solving a problem. When an enquiry
is aimed at understanding, it is termed as basic or fundamental research, which pursues
knowledge & may or may not have Practical or commercial use. When the enquiry is
aimed at applying the available knowledge for practical or commercial use, or for
solving a problem faced in practice, its termed as Applied Research.
Research is a systematic enquiry, whether scientific or otherwise. Scientific research on
the other hand, employing Scientific Method has well defined objectives & methods,
generates dependable data, reliable & unambiguous findings & justifiable conclusions.

MANAGEMENT RESEARCH

Research in Management is primarily applied research, in the sense that it is directed
towards aiding the manager in his decision making. Research is carried out in the

34
enterprise to solve mangers immediate problems or help them in their predictive efforts
for determining the future course of action or tackling an anticipated problem.
Management research comprises of:


Reporting Research
Descriptive Research
Explanatory Research
Predictive Research
Reporting Research
It consists of furnishing data, information or statistics. It may also involve considerable
skill in obtaining data from sources, abstracting the information from it & evaluating the
information thus obtained.
Descriptive Research
In this researcher may try to describe a single event or characteristic through
distributions or may try to relate a few events or variables through statistical analysis.
The results cater to broader decisions interests in the organization, relating to policy,
administration etc.

Explanatory Research
This research explains the phenomenon. Hypothesis & Theories mark this kind of
research. Statistical or Operations Research modeling may be used in analysis.
Predictive Research
It uses the type of modeling done in Explanatory Research to forecast the occurrence of
an event or event under certain condition arising in the future.

35








Chapter6

DEPARTMENTAL STUDY











36








DEPARTMENTS OF PROMPT EXPORTS


37
6.1
PERSONNEL & ADMINISTRATION DEPARTMENT

PERSONNEL & ADMINISTRATION DEPARTMENT














Fig No. 2 P & A Department


Asst. MANAGER
OFFICER
CLERK
SECURITY / PEONS
DRIVERS TRAINEES

38
An organisation is setup with the purpose of certain objectives. Objectives can be
achieved only when the organisationis put to the best use. This calls for efficient
management. The importance of human factor is being increasingly by those responsible
for the management of industrial concerns.

Labor as a factor of production is different from other factors like material, machinery
and money as much as it has a will of its own. The importance of human factor in the
efficient and successful management of industrial enterprises led the management to
think in terms of providing some machinery for managing men.

Personnel Department came to be recognized an internal part of the management
setup. The outcome of these developments is the emergences of the Personnel
management are vital part of management.

Besides the recognition of the importance of the human factor some other factors
also contributed towards the development of personal management. To deal with
organized labor to remain in touch with the needs and aspirations of the people at work
and to ensure the observance of a large number of complicated roles framed by the
government was necessary. A separate department was absolutely essential for coping
with the tasks. The personnel department was created for their purpose.

This is one of the main departments in the organisation. This department is
dealing with the recruitment, selection and training of the workers and the problems
regarding the employees. There is more than 100 workers and 25 staffs in the
organisation.

In the recruitment process at first advertisement is given through the newspaper
about the vacancies. After that written test and interviews are conducted. Then suitable
persons are selected. Based on type of job, training is given to selected people. All the
employees are provided with ESI, PF, DA, HRA, bonus etc. Here 20% of total salary is
given as bonus. Employee getting 12% interest from PF. 10% of basic pay is given as

39
HRA and 2.45% as DA. Some other allowances are also given including uniform
allowances, washing allowance etc.


Prompt Exports also provides help for the education of childrens of the employees. The
retirement ages of employees are 58 years.

The working time for workers is from 8.30 am to 5.45 pm, for staffs it is from 9 am to
5.45 pm. At 10 am, and 4 pm, there is a 15 minutes interval. The lunch break is from
12.30 to 1.30 pm.

Trade Union
There is only one trade union in the organization, INTUC. Due to this, there is a
good relationship between management and workers.
Due to the good relationship between trade union and management, there is no
strike in the organization for a long period. And workers efficiency and unity in the
organization is improved.

It induces self-reliance and self-respect between workers in the organization. It
also ensures minimum wages at uniform level.

Administration department will be in charge of general administration and
personal department of the company. This department is in charge of strict enforcement
of the standing orders of the company and also for making timely and necessary changes
in the standing orders. It will ensure the proper discipline of the staff. It will be in charge
of proper and timely attendance of the staff for duty and will take appropriate measures to
ensure this.

Leave of a staff late arrival with permission can be given only by this department
and this will be done with the concurrence of the parent department of the staff. Security
and safe custody of the belongings of the company will come under purview of this

40
department and they are expected to handle all government formalities, statutory
regulation, insurance etc for the smooth running of the company. Maintaining records of
the gratuity, provident fund, ESI, leave in credit etc and remittance of PF,ESI etc will be
the responsibility of this department.

E.D.P, work under this department, but will be assisted by the finance department
in the technical aspects of the same. All gates passes for exit and entry of all materials
vehicles and men will come under the control of administrative department. This
department is in charge of looking after the welfare of the staff and will give the
necessary recommendation to the management regarding this.

Logbooks, utilization of fuel and maintenance of vehicles come under the purview
of this department. Necessary registers for the smooth functioning and maintaining
records of all the above mentioned activities will be prepared by the administration
department











41





6.2


FINANCE DEPARTMENT











42
FINANCE DEPARTMENT






Fig No. 3 Finance Department

Finance department contains two divisions i.e., Finance and Accounts. All the financial
works are fully computerized and are connected with every department. Finance
department controls all cash transactions. Audit department is for verifying all the
financial statements and cash transactions. On line cash payment facility is also in the
organization. This department prepares annual budget. The commissions and other
payments to the agencies and branches are done through this department.




ACCOUNTSMANAGER
JR ACCOUNTS MANAGER
AUDIT
CLERKS

43

Source of fund
Bank loans are the main source of fund for Prompt Exports. It also includes promoters
contribution, working capital etc.

Finance department will regulate the income and expenditure of the company. And
prepare an annual budget and monitor income and expenditure to facilitate the
implementation of the budget. It will be responsible for the disbursement of cash and
cashbook should be maintained and tallied every day.

Finance department will give a financial statement of the company every day to
MD with any variation from the budget with the corrective steps proposed. It will
maintain required registers and ledgers to all necessary work related to income tax, sales
tax and central and state excise. Collection of cash, maintenance of cash book, safe
custody of cheques received, presenting them for collection and its follow up,
maintenance of a register for cheques, advising legal action for bounced cheques will be
the function of the finance department. Finance department should also advice the credit
worthiness of agents to the marketing department and should terminate supply to agents
who have undesirable outstanding or poor credit worthiness.










44





6.3





PRODUCTION AND MAINTENANCE
DEPARTMENT






45

PRODUCTION AND MAINTENANCE DEPARTMENT

The Company produces more than 30 types of products. Different types of raw materials
are used for production. The raw materials are purchased from different places. A stock
indent is sending to purchase department. They supply necessary raw material. All the
raw materials are kept under the control of Store Manager. The quality control officer
checks the quality of the raw materials. Materials are used on the basis of First In First
Out.

GMP (Good Manufacturing Practices) certification is yet another laurel toPrompt
Exports manufacturing division. Manufacturing practices have been perfected over 13
years of sterling experience.

The division accommodates modern technology without sacrificing traditional
values. Over 70 fresh raw materials, mostly herbs are used for manufacturing medicines.
The entire process is free from the use of any chemicals. Special care and caution is
applied to minimize loss of volatile components while heating.

RAW MARERIALS USED FOR PRODUCTION
1. Natural Rubber
2. Coir
3. Color
4. Chemical
5. Thread
6. Cotton
The production department will be responsible for meeting the market demand
and for the supply of quality products. The production department in consultation with
the marketing department will make a production plan for every months production
before 20
th
of the preceding month and stick to its production plan.

A copy of the production plan thus made will be made available to the stores
department for facilitating timely and economical purchase before 20
th
of every month.

46
Production department will pre fix the quantity of products that can be manufactured. A
copy of this pre fixed quantity will be made available to the finance department for any
variation of more than 20% from this quantity, the production in charge will be
responsible and the loss on account of this will be recovered from him.
Production department will accept only raw materials satisfactory for them and
any quality variation in the finished product will b the sole responsibility of the
production in charge. Any product complaint found before packing, at the time of
certification by Q.C will be immediately brought to the notice of the finance department
by production department along with the corrective steps suggested, cost of this
corrective step including RM, PM, man power and consumables and the loss/gain of
quantity due this correction.
If the product is found to be defective by the Q.C for packing, the production department
should decide the corrective steps to be taken with in 24 hours after receiving the
intimation from Q.C and the correction should be carried out within 48 hours after taking
this decision. Before handing over the product to the packing department, the production
department should have obtained certification from Q.C. At the time of handing over, the
production department should convince the packaging department of this and get an
acknowledgement.
Production department will maintain the required registers including statutory
registers for the drugs control department and will submit the same for the periodic
inspection of the A.G.M. The packing department should maintain a packing register
with all details incorporated in it. The packed materials should be handed over to F.G
stores in charge and acknowledgement should be obtained. This acknowledgement
should carry the batch number, number of bottles/packets, date of handing over etc.
All purchase required by the production department should be routed through the
purchase department.
The company follows batch production procedure. In some monthsthe sale is
more so production is also more in these months. In high temperature climate the sale is
low so reduction in batch production or complete stoppage of production will take place.





47



PRODUCTION PROCESS

Fig No. 4 Production Process
RAW MATERIAL INCOMING
SECTION
PRE-PROCESSING
PROCESSING
PACKING
FINISHED GOODS STORE
DISPATCH

48



PROCESS OF PACKING


Fig No. 5 Process of Packing








PACKING
SEALING
LABELLING
COUNTING
SEND TO FG STORE

49

PROCESS OF DISPATCH


Fig No. 5 Process of Dispatch

LABELING

Labels may range from simple tags attached to products to complex graphics that
are part of the package. They perform several functions.
Some of its functions are:
It identifies the product or brand
It describes who make it
It describes where it was made
It explains when it was made
It describes its contents

Some instructions to use the product are mentioned in the label.





DISPATCH

BRANCHES AND AGENCIES

FINISHED GOOD STORE

50

ELEMENTS CONTAINED IN A LABEL OF A PRODUCT

NAME OF THE COMPANY
NAME OF THE PRODUCT
CODE
MANUFACTURING DATE
LICENCE NO:
BATCH NO:
NET CONTENTS
MRP
MANUFACTURES NAME

The label contains all the details about the product. After labeling, all the products should
be counting and kept in different boxes. Their slip contains the name of the product, the
total number of products etc. then they are sending to the finished goods store.

Finished goods store is a store, which separate all the goods by racks. They have to
enter the details of the goods in various records. They take the goods according to the
order received and send to the dispatch section.












51



6.4



PURCHASE DEPARTMENT















52


PURCHASE DEPARTMENT


Fig No. 6 Purchase Department
Prompt Exports has a separate department for purchasing the raw materials. This
department is named as purchase department. Purchase manager controls this department.
The main function of this department is to ensure sufficient raw materials for production.
Purchase department is responsible for the quality, price and quantity of any item
purchased.
The purchase procedure is following
1. Purchase requisition
2. Enquiry
3. Quotation
4. Quotation tabulation statement
5. Purchase order
6. Invoice
7. Purchase report
8. Purchase register

Purchase made on behalf of the company should be channelised through purchase
department. The purchase department may entertain no emergency purchase request
unless of course the reason for the emergency is explained satisfactorily in Writing.
JR.PURCHASE MANAGER
CLERKS
PURCHASE MANAGER

53
Every support should be supported by an intend from the requesting department
before making purchase, the purchase department should request to the finance
department for financial sanction. The request should carry the purchase intend
competitive quotation and any other datas found to be in need.

Wherever possible regular supplier with pre fixed long term rates are
desirable. But this does not include raw materials for production. Every purchase
order, unless otherwise explained with reason in writing, should have competitive
quotations. When the quantity of purchase or value of purchase is high, minimum of
three quotations should be obtained for comparison. Permission from finance
department should be obtained if forced to violate this procedure. The section of
material should be based on price, quality of material, make, brand, lead-time, credit
period etc.
Purchase department will be solely responsible for price, quality or quantity
of any item purchased. Request for purchase should be made in the prescribed form
signed by the person heading the department and forwarded to purchase department.
Purchase request must include datas like item name, quantity, specification (if any),
current stock, date on which the item is required etc.

The purchase department should send the invoices to the finance department
along with the copy of the purchase order, intend and G.N.R after verifying and
certifying the accuracy of the above details. It is the duty of the purchase department
to prepare and maintain a list of and price of items, which have major seasonal
variation in prices. Purchase department should advice AGM and finance department
regularly on this matter and initiate purchase during the season, base on the
availability of finance, inventory holding cost, storage requirements etc.

Purchase department should give a daily payment schedule statement to the
finance department for them to arrange the cash flow for prompt payment. Whenever
required the purchase department should obtain the expertise of other departments to
specify and evaluate the quality of the material. Purchase request receive, with various
department along with tabulation of competitive quotations should be send to finance
department for financial sanction.

54
When the goods are received, the goods are directed to the concerned store
department, which made the request and they, after verifying the quality and price,
and after entering the stock in the register send the goods received note along with
the copy of purchase sanction, purchase order and invoice to finance department.
The finance department after verifying the purchase and getting satisfied releases
payment of all bills.
PURCHASE ORDER
On the basis of quotation, purchase order is prepared. It contains reference number, date,
purchase order number, quotation number; suppliers name and address, payment forms,
tax rate, delivery period, place of deliver, item, quality, rate etc. Payments are made by
ready cash and credit records.
INVOICE
Purchase order is prepared in 4 copies. Original is send to suppliers, another one
is send to account section and the rest two to purchase department. The purchase
materials are checked with the help of invoice.
PURCHASE REPORT
When the goods are received, the goods are directed to the concerned store which made
the request and after verifying the quality, quantity and price, enter in the stock register
with the goods received note along with the copy of purchase sanction, purchase order
and invoice to the finance department after checking of the raw materials and prepare the
purchase report.

Purchase department is usually divided into 3 sections:

1. Purchase/procurement
2. Receipt
3. Handling





55



6.5




STORES DEPARTMENT














56


STORE DEPARTMENT

Fig No. 7 Stores Department
Store department is the department where all the raw materials, work in progress, and
finished goods are stored. This department is responsible for the proper storage of all the
goods. And an Asst. manager controls this department. Under his control there are three
supervisors for finished good store, raw materials and packing material respectively.

STORE PROCEDURE

Materials are intending by Store Department on the basis of minimum-maximum-order
level fixed on the stock card. Other local raw materials are arranging by the production in
charge through Purchase Department.

Stock issues are punching in the computer everyday consolidated issue
statements are received from the computer and it is posted in the stock card. Stock card is
tallying with the actual stock; time to time excess shortage is adjusting accordingly.
There is a serial number on the stock card and the same number and name on the labels
are tied with the bags. Bundles kept on the rack to identify the material.

Materials are stocking serially as far as possible and others are kept in the rack and open
covered sheds. Requirements of seasonal and bulk items can be fixed as the stock card
according to average yearly consumption noted.

RAW MATERIAL
STORE OFFICER
PACKING
MATERIAL STORE
SUPERVISOR FG
STORE

Asst MANAGER

57
On receipt of materials we are taking entry in the rough book and sending
necessary intimation to the concerned department with samples of approval. Further
goods received note got certified and sending to purchase department for further action.

Issues are made as per requirement of production. Electrical and other miscellaneous
items are issuing as per instruction of concerned department heads. Tools and instruments
are issuing according to temporary or permanent loan register.

INVENTORY CONTROL
Maximum level mentioned on the stock card should not be gone up, at the same
time minimum stock should not come down. As a special case and some particular
materials can be for a long period which is not available in the open market.

Materials are issued on the basis of Batch manufacturing Record (BMR). The
production officer prepares BMR. The issuing items of raw materials are entered in the
stock register (quality purchased, quality issued, balances etc ) by the store manager.

Procedure of the store
1. Manager in charge of the store shall be solely responsible for the safe custody and
proper storage of all materials, packing material, finished goods, tools and
accessories, spares etc.

2. They should maintain a stock and issue register, which should be submitted to the
AGM for periodic inspections.

3. On arrival of any item to the store they should evaluate the quantity and quality as
per specification and as per invoice and issue a goods received note to purchase
department.

4. They are empowered to reject any item found not conforming to the specification
and any short supply should be mentioned in the GRN.


58
5. Raw materials, before being taken into stock, should be checked and approved by
the person authorized by the production department.

6. The stores on all raw materials to analyse its aging and usability should carry out
periodic inspection and the same should be intimated to the production department.

7. Considering the seasonal variations in prices they should prepare a list of items and
should study the feasibility of purchasing them.

8. Periodic inspection of FG store, RM store, tools and accessories and spares should
be carried out to assess the accuracy of the stock in hand.

9. First in first out principle should be maintained in RM and FG store.
It is the duty of the stores department to constantly monitor the stock of FG, PM
and RM and make request to the purchase department for purchase.


















59



6.6




MARKETING DEPARTMENT
















60
MARKETING DEPARTMENT

Fig No. 7 Marketing Department
Prompt Exports being a company producing rubber products does not sell other
products to the customer directly
Matress is made available through 35 agencies and 21 branches settled through
out the state. A sales team managed by Marketing and Sales Manager supplies these sales
outlets. Prompt Exports is planning to further expand in field force to increase the reach
of coverage and number of agencies.
Agencies and branches are appointed as per the companys terms and conditions. While
the appointments are not for any stipulated period, the company retains the right to
terminate any agency if their performance is unsatisfactory. Prompt Exports offers 20%,
commission to the agents and give a credit facility to 30-40 days depending on the credit
worthness and volume of their business. The agents and branches are given an annual
target for their sales. The strength of Prompt Exports is its classical products and to
maintain the pace of the market growth. The firm adopted some dynamic marketing,
strategies in the New Year.


GENERAL MANAGER
ASST MANAGER

Supervisor Despatch
& Mkg Accounts
ASST MANAGER

Supervisor Despatch

61
Export division
Prompt Exports export division is rapidly widening its network worldwide. Its
current presence spans Europe, USA, Japan, Malaysia and the Middle East.
The company advertises their products mainly through Newspaper, Magazine,
Radio, and TV. The most effective medium for advertisement in rural area is through
radio.

MAIN FUNCTIONS OF MARKETING DEPARTMENT
1) All Kerala classical products marketing.
2) All Kerala patent products marketing.
3) All payments
Commercial department is a part of marketing department and which is
dealing all payments. Prompt Exports has 100 distributors, 500 agencies, 20 branches.
SALES PROMOTION
The sales promotional activities includes
They give 20% commission to agencies.
They give credit facilities.
They offer various schemes such as 12+1 free, 8+1 free etc.

All expenses of the Marketing Department should conform to the norms and the
budget. The Marketing department should keep records of tour programmed, daily
reports, calls made by each field staff, periodic evaluation of field staff etc meticulously.
A sales and collection record with the aging analysis of credit of each agent/distributor
should be prepared by Marketing Department month wise.

Marketing department will make a market forecast for products for selling during
the next month of 15
th
of every month taking into consideration the previous month sales,
seasonally etc and give the copy of the same to production department and stores before
17
th
of every month. The marketing department should also fix month wise target for
each field staff and should prepare the incentive plan for them dispatch and delivery will
and get both approved by Finance department.


62
Marketing department should maintain a register for letters received with details
of reply given for each letter. All expenses incurred such as inauguration of a new
agency, supply of board on reduced rate etc. should be
as per the norms already prescribed. Any other expenses beyond this prescribed limit
need the sanction of the Finance department.

The Marketing department, considering the potential, paying capacity, trustworthiness
etc., may fix credit norms for each agent and approval may be obtained for the same from
the Finance department. Any extension of credit beyond one week above the norm should
have the permission from Finance department. While appointing new agencies the same
should be inspected by a person not holding less than the rank of Sales officer.
The marketing department should prepare a short-term programme and long-term
policy to sustain and show gradual increase in sales and number of potential agencies.
The long-term policy should be at least for period of two years. The Marketing
department should prepare a policy for the return of any unsold goods with the agencies
and get that policy approved by the finance department

All branches will function under the marketing department and all required
formalities like stock register, sales register, and daily collection and remittance details
will be monitored by marketing department. Branches should send to the finance
department a collection of sales statement along with details of cash transferred to head
office with details, money deposited in bank, on every first working day of week.

Marketing department will advice the production department as and when they
introduce new product and the advice should indicate product indication, proposed name,
price etc. and the advice should be routed

through the finance department. If products complaints are found in large numbers about
the same batch of the same product marketing department should immediately convene a
combined meeting of production department, finance department and marketing
department, and in detail, discuss the problem and find a solution for the same.


63
The marketing department should make a marketing budget in consultation with
the finance department. Dispatch will work under marketing department.

AGENCY DISTRIBUTION

THIRUVANANTHAPURAM - 20
KOLLAM - 50
ALAPPUZHA - 60
PATHANAMTHITTA - 32
KOTTAYAM - 18
IDUKKI - 10
ERNAKULAM - 42
THRISSUR - 38
PALAKKAD - 16
MALAPPURAM - 24
KOZHIKODE - 16
KANNUR - 10
KASARKODE - 10














64




6.7



RESEARCH AND DEVELOPMENT
DEPARTMENT

















65
RESEARCH & DEVELOPMENT DEPARTMENT


Fig No. 8 R & Department
R & D department is controlled by Asst Manager R & D. and four chemists are working
under his control. The main function of R & D department is to develop new range of
products with highest quality at minimum expense.
R & D department has to ensure certain fixed standards for their products.
The department also keeps certain registers i.e., Quality Control Register for
finished goods and raw materials and packing

Main functions of R & D department

1. Raw materials quality checking
2. Comparison with standards.
3. In process checking.
4. Finished products quality checking.
5. Packing materials quality checking.

RESEARCH AND
DEVELOPMENT
Asst MANAGER
CHEMIST
JR. OFFICER Q.C
QUALITY CONTROL

66









Chapter 7





SWOT ANALYSIS FOR THE COMPANY

















67
STRENGTHS

Very sound and professional team of employers.
Prompt Exports has an experience of more than 13 years.
Prompt Exports has a good brand image in the market.
Firm has only one trade union. So there exists a good relationship between
employees and management.
The company produces good quality of products and it created a good position in
the market for the products
The firm has a good distribution network all over Kerala. (350 agencies, 21
branches).

WEAKNESSES

Lack of outlets outside Kerala.
Advertising through mass media is very poor.
Lack of huge fund for financing a wide R & D projects.
Lack of modernization in the plant and lack of training to the workers.
OPPORTUNITIES
Rubberized mattresses are getting a wider acceptance in and outside the country.
So the company should focus more on exports.
Prompt Exports has great opportunity to develop new brands in mattress and
other rubber products.
Prompt Exports has to promote health tourism in the off seasons.
THREATS
Prompt Exports has to face the competition from the big players in the
rubberized industry who initiates very high advertising and promotional
activities.
In the ethical products market, different players in order to gain market provides
high margins to retail shops which is threat to Prompt Exports products.
Scarcity of raw material is a major challenge for the future.


68






Chapter 8





SUGGESTIONS











69




SUGGESTIONS

The Prompt Exports should try to boost its export activities further.
Prompt Exports should try to utilize the installed capacity to its fullest.
Prompt Exports should try to increase production so as to attain better
profit margin.
Promotional activities should be increase so as to enhance brand image.
Efforts should be made by the company for continuous and effective
system of manpower planning through proper job analysis and steps
should be taken for further expansion of the company.

















70
















CONCLUSION

















71






CONCLUSION

The cordial and co-operate relationship between the management and employees
of is the secret behind the success of this Private sector company. The different
department of the company like Research and Development Departments, Production
departments, Purchase department, Commercial department, Quality Control Department
are working hand in hand thus bringing out the best results. I have very much benefited
by this training of Organization and Familiarization (Organizational Study) at Prompt
Exports. I am sure that it will certainly help me in pursuing my future career.
















72











BIBLIOGRAPHY












73


BIBLOGRAPHY



REFERENCE BOOKS


1. Research Methodology & Technique, 2
nd
edition.
Kotharic C.R

2. Production & Operation Management, 5
th edition
.
Evertte E Adam & Ronald J Ebert.
3. Marketing Management, 10
th
edition.
Philip Kotler

4. Finance Management, 2
nd
edition.
SubirKumarBanarjee.


JOURNALS & MAGAZINE


1. Company Magazines.

2. Annual Report.