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Ryan De L u c a
Chr is B u t l e r
Er ic Z wa r t
Professional Caliber
Who We Ar e
Vision: To create the most durable and thoroughly designed goods on the market
for recreational and professional users. By focusing on the younger section of
the market we set the trends by providing the most cutting edge and attractive
products for those who are especially receptive to what is new and different.
Mission: Our customers are individuals like us who wish for the most durable and
thoughtfully designed gear around. We provide the best quality goods to the users
on the cutting edge of form and function. Our products are the most innovative
because we design from the ground up with meticulous attention to the customers
needs and concerns.
Who We Ar e
Big Idea: When function and durability meets intelligent execution; customers
choose our products because we represent the elite and pinnacle of design
excellence in the outdoor products we choose to design.
Brand Attributes:
• Intelligent design
• Our essence of style comes from our unwavering attention to function as a first
priority
• User’s expression of professionalism
• Innovative use of materials.
• Gear for the people who most depend on the products they use
Positioning
+Our products surpass the competition because we pursue new innovations rather
than adhering to old standards.
Competition
Coaxsher: StatPacks:
+packs all interchange from one modular harness system. + advanced ergonomics and intelligent design.
+This allows the users to configure the pack how they see fit. + combine high-tech construction, functional features and intuitive
structures.
Coaxsher Taglines:
“We worry about the quality of your equipment so you don’t have to StatPacks Tagline:
“Tough, fast, adaptable – StatPacks work with you to save lives”
Logo
Design:
+Simple
+Clean
+Concise
Business Papers
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Industrial Designd
Ryan De Luca
209
St Portland, OR 97
1122 NW Davis
503. 753. 4662
il.com
ryandesign88@gma
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Professiona
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@gma
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Flagship Product...
In the Making
Opportunity Statement
Existing wildland firefighter’s packs are not as efficient as they could be.
They are not designed well for use in the dark although it is a critical and
essential need.
Project Goals
Features: Seneh
User
Segment: Beginning wildland fire fighter
+Reduce fatigue
Mike Cisco
W h y I n v e s t i n R y d e l ?
Research:
+RyDeL makes consumer research a first priority
+Dialogue between the designers and the niche users for product success
Touch points
Commitment to durability and intelligent design at every touch point.
+ Website will stay on message with a simple, extremely intuitive interface.
+ Our products convey quality through intelligent design and durability.
+ Our unique warranty provides the customer with added trust.
Managing assets
Advertising:
+ Word of mouth and magazine ads in fire fighting magazines
Internal Launch:
+ Employees and staff who feel like their opinions are heard and considered
+ All employees well informed of vision and brand strategy
+ Strong commitment to brand values.
Measuring success
+ Widespread use of products
+Building long term value reflected by increased sales and brand loyalty
Thank you for your time!
Professional Caliber
Ryan De Luca
Chris Butler
Professional Caliber
Eric Zwart
SENEH