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WORLD BANK STATE AND PEACEBUILDING FUND GRANT 2014-2016

Economic Development
Across Fragile Communities
Abraham Path Masar Ibrahim:

The interaction with our guests gives us an
opportunity to exchange our knowledge and
it benets also us the Palestinians, the
community of Araba a lot.
- Mustafa Mardawi, homestay host, Araba
Contents
2
Welcome .......................................................... 3
World Bank Project ....................................... 3
Project Components .................................... 4
About the Organization ............................. 6
Project Partners ............................................. 7
Contact Us ....................................................... 8
PHOTO CREDITS:
Beata Andonia, Sumaya Agha, Julian Bender, Evan Bryant, David
Landis

The investment by the


World Bank allows one
of the most innovative
social change projects in
the Middle East to grow
to scale.
Stefan Szepesi
EXECUTIVE DIRECTOR
ABRAHAM PATH INITIATIVE
World Bank Project
3
In 2014, the World Bank State and Peacebuilding Fund awarded a grant
to the Abraham Path Initiative for a project entitled Abraham Path Masar
Ibrahim: Economic Development Across Fragile Communities. The project
supports the development of the Abraham Path in the West Bank (known
in Arabic as Masar Ibrahim) and invests in sustainable tourism in rural
communities along the path.
The project will contribute to job creation and income generation for
marginalized rural communities along the path, particularly focusing
on women and youth while capturing lessons from job creation through
experiential tourism that can be applied in fragile or conict aected
settings elsewhere. The project also features the rst professional licensed
trekking guide course in the region.
Existing trail
Extension of trail by project
Nablus
Awarta
Duma
Kafr Malek
Auja
Jericho
Nebi Musa
Mar Saba
Bethlehem
Tequa
Reshayda
Beni Naim
Hebron
Sanur
Burqin
Araba
Sebastia
Rumana
Jenin
Jerusalem
The Abraham Path is a long-distance
walking trail across the Middle East

1| INVESTMENT IN PEOPLE AND INSTITUTIONS
Professional training of current and new guides
Outreach to current and new communities
Orientation and training for homestays
Capacity building for local NGO partners
Project Components
2| PATH DEVELOPMENT
Collection and publication of GIS data
Mapping the path online and in print
Waymarking research and signage on the path
Route extensions in the northern and southern West Bank
3| MARKETING, BUSINESS DEVELOPMENT,
AND COMMUNICATION
Development of practical resources for travelers and
proles of points of interest on the path.
Engagement with global travel market through travel
fairs, tour operator trips and itinerary development.
Marketing strategy for NGOs and local tour operators
Social media presence and online promotion
4
4| ACTION RESEARCH
Qualication and collection of data
Monitoring and evaluation of project eectiveness
Publication of 10 research notes on experiential
tourism across fragile communities is a Palestinian
$2.3 million total project value
$560,000
$460,000
$530,000
$750,000
1| INVESTMENT IN PEOPLE AND INSTITUTIONS
Professional training of current and new guides
Outreach to current and new communities
Orientation and training for homestays
Capacity building for local NGO partners
2| PATH DEVELOPMENT
Collection and publication of GIS data
Mapping the path online and in print
Waymarking research and signage on the path
Route extensions in the northern and southern West Bank
5
MORE COMMUNITY MEMBERS
participating in cross-
community activities
260 continuous
kilometers of path

MORE TRAIL DISTANCE
540
240
480
200 220
MORE INCOME generated
in marginalized
communities
MORE l ocal
trai ned GUIDES
MORE WALKERS
al ong the
path
1163
1317
1492
2016
74
167
196
MORE
JOBS
created
$751,000
$620,000
$682,000
70 percent women
Key Expected Project Results
2014
2015
Growth by year
Learn more at worldbank.abrahampath.org

The Abraham Path is a long-distance walking trail across the Middle
East. The path retraces the journey of Abraham, the legendary
ancestor of over half of humanity, who is known for his hospitality
and kindness towards strangers.

The Abraham Path Initiative (API) is an international organization
cultivating the development of the path along with local and
international partners. API is a non-prot, non-religious and non-
political organization and is the implementing agency and grant
recipient of the World Bank project.

API supports local partners in developing the Abraham Path as a
place of meeting and connection between people from the Middle
East and people around the world as well as a creative space for
stories that highlight the unique culture, heritage and hospitality of
the region. API acts as a catalyst for socioeconomic development and
sustainable tourism on the path.
About the Organization
6
7
The Masar Ibrahim Al Khalil is a Palestinian non-
prot based in Beit Sahour that is developing
the Abraham Path (Masar Ibrahim) in the West
Bank as a community-based tourism project. The
organization promotes cultural diversity, tradition,
human values and environmental awareness.
www.masaribrahim.ps | info@masaribrahim.ps
Masar Ibrahim al Khalil is a union of three
Palestinian organizations, which has a close
working relationship with Bethlehem University:
Palestine Wildlife Society
PWLS aims to conserve and enhance Palestinian biodiversity.
It develops activities in research, education, and ecotourism
for a local and international audience. (www.wildlife-pal.org)
Rozana Association
Rozana's work focuses on architectural heritage, trails and
tours, capacity building, networks and partnerships and
cultural events. (www.rozana.ps)
Siraj Center for Holy Land Studies
Siraj is a non-prot licensed tour operator that develops
experiential programs focused on walking, biking, and
community-based cultural tourism. (www.sirajcenter.org)
The Institute for Community Partnerships at
Bethlehem University
ICP seeks to enhance and develop the Palestinian Business
Sector capacity and the development of innovative ideas for
economical activities; empowering local communities with
entrepreneurial, managerial, and technical skills.
The project is endorsed by the Palestine Ministry of Tourism and Antiquities.
Project Partners

Connect with us:
Abraham Path Initiative
1563 Massachusetts Avenue, Cambridge, MA 02138
www.abrahampath.org | info@abrahampath.org
facebook.com/theabrahampath
twitter.com/abrahampath

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