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SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT

Course name CC21- Strategic Management


Faculty: Mr. Balakrishnan Unny R
Email: balakrishnan@scmsgroup.org
Course objectives:
1. Acquire knowledge about strategic management
2. Understand the various business strategies
3. To gain knowledge on how internal and external factors influence company strategies

Module I
Introduction to Strategic Management Concept of Strategy, Process of Strategy, Strategic Framework;
Vision, Mission, Objectives and Goals. Strategic Analysis Environmental Analysis, Competitive forces,
internal analysis SWOT Analysis.
Module II
Business level strategies Cost leadership, Differentiation, Focus. Corporate level Strategies-Stability
strategies, Expansion strategies Intensification, Integration, International expansion, Diversification
strategies, Merger, Acquisitions, Strategic alliance, Turnaround strategies.
Module III
Implementation and Control Leadership in Strategic Management; Portfolio Analysis, BCG Matrix, GEC
Model, etc, Control Process Analysis and Follow-up Action for Control, Evaluation Strategy.
Module IV
Corporate Management; Corporate Policy, Corporate Governance, Top Management, Code and Laws of
Corporate Management, Corporate Scenarios and Strategy; Strategies for Stable and Dynamic markets,
Strategies for Global Markets.
Module V
IT and Strategy, R&D and Strategy, Knowledge Management Knowledge Sources, Knowledge Creation,
KM framework, Trends and Challenges in KM. Innovation and Creativity, Innovation Culture. Building
Creative Organization. Corporate Social Responsibility, Ethics and Values, Philanthropy.

References
1. Glueck,W F and Lavch, L. R Business policy and Strategic Management, Mc graw Hill, New Delhi.
2. Porter, E, Michael Competitive Advantage Creating and sustaining Superior Performance. Free
press London.
3. Shrivastava, R.M.(1999) Management Policy and Strategic Management Himalaya Publishing
House, Mumbai.
4. A.C.Hax and NS, Strategic Management: An Integrative Perspective, Prentice Hall, India.
5. Gregory G.Dess and Alex Miller, Strategic Management, McGraw Hill. India

Assessment details
Si no Type Number Total Weightage
1 Class test 2 5 Marks
2 Mid-Term 1 5 Marks
3 Model 1 5 Marks
4 Group presentation 1 5 Marks
5 Individual report 1 5 Marks
6 Case study assessment 2 5 Marks
7 Classroom participation, punctuality and discipline NA 5 Marks
Session wise plan
Si No Topic Sessions
1
Introduction to Strategic Management Concept of Strategy, Process of
Strategy, Strategic Framework; Vision, Mission, Objectives and Goals.
2
2
Strategic Analysis Environmental Analysis, Competitive forces, internal
analysis SWOT Analysis.
4
3
Business level strategies Cost leadership, Differentiation, Focus. Corporate
level Strategies-Stability strategies
3
4
Expansion strategies Intensification, Integration, International expansion,
Diversification strategies, Merger, Acquisitions, Strategic alliance, Turnaround
strategies.
3
5 Case study 1 1
6 Class test 1 1
7
Implementation and Control Leadership in Strategic Management; Portfolio
Analysis, BCG Matrix, GEC Model,
3
8
Control Process Analysis and Follow-up Action for Control, Evaluation
Strategy.
1
9
Corporate Management; Corporate Policy, Corporate Governance, Top
Management, Code And Laws of Corporate Management,
3
10
Corporate Scenarios and Strategy; Strategies for Stable and Dynamic markets,
Strategies for Global Markets.
2
11 Case study 2 1
12 Class test 2 1
13
IT and Strategy, R&D and Strategy, Knowledge Management Knowledge
Sources, Knowledge Creation, KM framework, Trends and Challenges in KM
3
14 Innovation and Creativity, Innovation Culture. Building Creative Organization. 2
15 Corporate Social Responsibility, Ethics and Values, Philanthropy. 1
17 Group presentation 6
Total 37
Other reference books
1. Kazmi, A Strategic management and business policy, Mc graw Hill, New Delhi.
2. Carpenter, M A, Sanders, Wm G and Salwan, P Strategic Management a Dynamic Perspective,
Pearson, Delhi
3. Shrivastava, R.M and Verma, S Strategic Management Concepts, Skills and Practices, PHI
Learning, Delhi
Details of the assignments
1. Group assignment
a. Details for group assignment
i. Pick an Organization / Pick an Issue
ii. Collect data, Frame the Issue and conduct full analysis
iii. Presentation: Judgment based on Full Analysis ( 30 Min presentation)
b. Examples
i. Microsoft Nokia Merger
ii. Flipkart growth
iii. Walmart entry into India
2. Individual assignment
a. Details
i. Pick a Scientific Paper
ii. Examine Usefulness of the paper for the analysis of Your Groups Issue /
Organization (1500 Words)