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[Company]
[1234 State Street]
[Yourcity, USA 55555]
[[800] 555-5555]
[Month & Year Prepared]
Copy ##
Prepared by [Name]
CONFIDENTIAL
[Substitute your Business Name, Company Information, etc. on this page to create
the appropriate Cover Sheet for your business plan.]
TIP: Use CTRL-H and replace [Company] with the name of your company to
quickly update the company name throughout the business plan
This Business Plan [the “BP”] contains certain information regarding the current and planned
operations and business of [Company], (“[Company]” or the “Company”), including information
regarding the projected financial performance of the Company. This Business Plan has been
provided to the recipient solely for the purpose of assisting the recipient in deciding whether to
proceed with an in-depth investigation of the Company in accordance with procedures
established by the Company.
By accepting a copy of this Business Plan, the recipient hereby agrees, among other
things, to keep the information contained herein and the existence of this Business Plan
confidential and to restrict the use of any information contained herein to those people
within the recipient’s organization or its designated representatives who have been
informed of the confidential nature of such information and who need to have such
information in connection with the organization’s evaluation of the Company.
This Business Plan has been prepared by [Company] on the basis of internally prepared
information, as well as information from public and private sources, including trade and statistical
sources commonly used in the industry. The Business Plan does not purport to contain all of the
information that may be required to evaluate all of the factors that would be relevant to a recipient
in considering a transaction with the Company. The Company makes no warranty or
representation, express or implied, as to the accuracy or completeness of either the material
contained herein or any other written or oral information provided by the Company to the
recipient, and no liability shall attach thereto.
Nothing contained in this Business Plan is, or should be relied on as, a promise or representation
as to the future. The projected financial information contained herein was prepared expressly for
use herein and is based upon the stated assumptions and the Company’s analysis of information
available at the time that this Business Plan was prepared. There is no representation, warranty,
or other assurance that any of the projections set forth herein will be realized. This Business Plan
does not purport to contain all of the information that may be required to evaluate the Company
and any recipient hereof should conduct its own independent investigation and analysis of the
business described herein.
Any questions regarding the Company should be directed to the following representatives named
below.
[Company]
[Address]
[City, State, Zip Code]
The Company
For the past three months ending [date], the Company had revenues of $## and
net earnings of $##. For the full fiscal year ending [month], [Company] is
expecting revenues of $## and net earnings of $##, which represents ##% top
line growth versus the previous year. [If applies, mention how much money has
been invested into the company since its foundation.]
The Company participates in the rapidly growing worldwide [name of the sector
or market] industry, which is expected to grow from nearly $## today to
approximately $## in the next ## years. [Company] estimates that [please
mention the company’s view and projections on the performance of the sector it
is participating in].
Products and services are distributed to this market primarily [explain the key
marketing and distribution procedures within the industry and/or how competitors
have been marketing themselves. Then elaborate on the way your company will
operate, and which are their competitive advantages within the industry].
Regarding new markets, [Company] has recently penetrated the [market name]
market, a market niche with significant potential in the short-term [provide recent
and projected growth data if possible].
[Please briefly describe the products and/or services that the company provides.
Only mention the ones that have or will have an important contribution to total
revenues].
Core Clients
[Company] has ## full time employees and ## offices in ## cities. The office
space is [rented -or- leased -or- owned].
Websites
Financing Requirements
The Company is in the process of raising $## through a [loan facility, private
equity fund, IPO, the sale of a stake in the company, or any other financing
alternative] which will be used to [mention main uses of funds. [e.g., acquire
machinery, launch an advertising campaign, pay down debt, reduce costs,
acquire a competitor, finance inventory, etc].
Management
[CFO name] is [Company]’s Chief Financial Officer. [Mr/Ms] [CFO name] has
held financial positions with [Company #1] and [Company #2] and has also
served as a Public Accountant with [name of CPA firm]. His/Her
accomplishments include [state several noteworthy achievements: grew sales,
cut expenses, implemented tax-saving measures].
Financials
By achieving its sales targets, [Company] will position itself for exceptional
profitability and self-funded growth. The table below is a brief summary of the
[Company] Profit and Loss Statement for the years [Year - Year].
Sales $ ## $ ## $ ##
Gross Profit $ ## $ ## $ ##
Operating
expenses $ ## $ ## $ ##
Pre-tax Income $ ## $ ## $ ##
Exit Strategy
[To Update Table of Contents: Right Click with your mouse and select “Update
Table.” If you add any headings, you will need to set them as either ‘Heading 1’
or ‘Heading 2’ using ‘Styles’ for them to be included in this table. Styles is found
in the ‘Format’ menu under ‘Styles and Formatting’]
I. Investment Consideration
Investors should consider these points when evaluating [Company] for
investment purposes.
Most of [Company]’s [current and/or future] revenues come from the following
sources [please elaborate briefly on the main sources of revenue - by client,
product and/or region].
Ownership
Chose one business type for your business plan & delete the others from your
business plan.
Sole Proprietorship
[Company] is a sole proprietorship owned and managed by [name of owner].
The Company also has the following limited partners who have made
investments into the Company:
• [Limited Partner 1] - [Amount of Investment]
• [Limited Partner 2] - [Amount of Investment]
SWOT Analysis
Opportunities Threats
• [item] • [item]
• [item] • [item]
• [item] • [item]
• [item] • [item]
• [item] • [item]
Intellectual Property
[Trademark #1], [Trademark #2], and [Trademark #3] are all registered
trademarks of [Company]. Management has taken the following steps to protect
these trademarks:
• [Step 1]
• [Step 2]
• [Step 3]
Company Location
[Company] also has retail locations at [location(s)]. Future locations for the
Company are planned for [location(s)].
IV. Industry Analysis
Size and Growth Rate of the Industry
Maturity of Industry
Industry Opportunities
[Company] is poised to take advantage of the trend towards [trend] through its
[product/service]. There is substantial opportunity for growth for a [local,
regional, national, international] firm such as [Company] to capture market share
and develop a profitable business.
Barriers to Entry
Target Market
Market Analysis
Demographics
Most of the Company’s client base will be made up of [segment of target market]
located in [primary geographic area]. They will account for ##% of the
company’s revenue. According to [source of information], [segment of target
market] typically [buying characteristic]. They most often purchase via
[distribution method], but also buy from [other distribution method].
Market Readiness
[Company] management has conducted its own research into the target
customer base in the company’s marketing plan. (For information on developing
a marketing plan, visit http://www.marketing-plan-success.com.) Based on this
research, management has concluded that there is demand in the market for
[Company]’s [products/services]. This research also indicated that the following
needs either are not being met or are being met poorly by [products/services]
currently available in the market:
• [Need not being met by the competition]
• [Need not being met by the competition]
• [Need not being met by the competition]
[Who are your customers? Where are they, and how do you reach them? Are they
buying your product / service from someone else? How will you educate
customers to buy from you? Why will they care?]
Positioning
Industry Trends
Target Market
Competitive Environment
Although direct competitors such as [list competitors] exist, they do not currently
provide [unique product or service]. This enables [Company] to distinguish itself
in its customers’ eyes and differentiate it from the competition.
Company Strengths
It is the strong belief of [Company] management that [#1 risk], although real, will
not keep companies such as ours from succeeding. Our ability to provide
[product, service, or attribute thereof] and [other product, service, or attribute
thereof] should ensure our competitive position.
VI. The Competition
[Company] has performed extensive analysis of its competitors in the
[product/service] market in [geographic area]. The following types of firms offer
either direct or indirect competition:
• [Firm Type 1]
• [Firm Type 2]
• [Firm Type 1]
• [Firm Type 1]
Management considers only [list firm type(s) from above list] to be in direct
competition with our products and services. They offer the only realistic
challenge to [Company]’s share of the market. [Other firm types] do not provide
[state the difference between their offering and yours].
Direct Competitors
Company #2 - 20%
Company #4 - 10%
Company #3 - 40%
Competitive Advantages
[Company] enjoys the following advantages over its competition:
• [Competitive Advantage]
• [Competitive Advantage]
• [Competitive Advantage]
[Focus only on the competitors who are aiming at the same target market.]
Competitive Positions
• [Competitor]
• [Competitor]
• [Competitor]
Barriers to Entry
Potential entrants into the [industry] market face obstacles such as [describe
barriers].
Companies that are likely to successfully capture market share are those that
[describe characteristics of potential new entrants].
VIII. Marketing Outline & Sales Strategy
[Company]’s marketing strategy is to communicate its competitive differences
particularly as they relate to the needs of its target customers. Our ability to
[competitive advantage] is what sets us apart and all of our marketing efforts and
tactics focus on driving this point home.
Company Image/Message
{Company]’s logo, marketing materials, promotions, and sales approach are all
coordinated so as to present a clear and consistent message to its customers
and potential customers: [Company]’s [product, service] is the ideal solution to
their need for [need #1], [need #2], and [need #3].
The company’s logo, a [describe logo] integrates with its slogan: “[company
slogan].” This integration leads to a variety of consistent messages throughout
our communications with the target customers. For example, [give example of
communication].
Sales Program
Marketing Vehicles
[Company] has used or will use the following marketing vehicles to express its
message to its target market:
Brochures
The company has [developed its own sales literature, or used the services of a
marketing/design firm]. These materials are [used by the sales team, sent out as
direct mail pieces].
Public Relations
Management recognizes the importance of creating interest in its offerings, and
has retained the services of [PR firm] to handle its public relations. The firm has
extensive experience in the [industry] industry and has helped [Company] get
favorable press coverage in [Publication #1], [Publication #2], and [Publication
#3].
Advertising
To support its promotion efforts, [Company] is working with the [Ad Agency
name] advertising agency. Management is spending its advertising budget
primarily in [consumer/business/trade] [magazines/newspapers/other
publications] that cater to its target customers. Ads will be run strategically to
support and maximize the impact of the positive editorial that is garnered in the
publications mentioned above.
Customer Loyalty
Management believes that in today’s marketplace the most successful
companies are those that provide excellent service to their customers.
[Company] is committed to total customer satisfaction and recognizes it has an
opportunity to separate itself from its competitors by servicing its customers
better than anyone else.
Management has already put into place loyalty programs that will reward its
customers for their business. The program [describe main features of program].
Management believes that these types of programs serve to not only
reward its customers, but also to build the company’s credibility in the
marketplace.
Trade Shows
Management has realized significant sales and sales leads through its
participation in trade shows. It has attended [list relevant shows] and intends to
follow up its success there by establishing booths at [list relevant trade show(s)].
Strategic Partnerships
In [month, year], management agreed to a marketing alliance with [name of firm].
[Name of firm], a leading [producer, provider] of [product, service] has a similar
customer target as [Company] albeit for different products. This common
customer target has made for an excellent opportunity for joint promotions and
activities. Further events are in the planning phase.
Sales Forecast
Management projects that [Company] will achieve direct sales of ## units and
$## of revenue in [Year]. These figures will grow to ## units and $## in [Year]
and ## and $## in [Year].
Facilities
[Company] operates its business from ## locations. Its headquarters are located
at [address] and comprise ## square feet of office space. The headquarters
includes the senior management of the company, and all sales and
administrative functions including [use all that apply: Marketing, Advertising,
Research and Development, Finance and Accounting, and Customer Service].
Equipment
General Office
• [equipment]
• [equipment]
• [equipment]
Warehouse
• [equipment]
• [equipment]
• [equipment]
Manufacturing
• [equipment]
• [equipment]
• [equipment]
Production
Factories are currently working at ##% of capacity. To achieve the sales forecast
in this plan will require [additional staffing, a larger facility, no increase in staffing
or production space]. [Add additional pertinent information about the supply chain
or production process]
Inventory Control
Customer Service
Internet
Hardware Needs
Software Needs
Telecommunications Needs
The company also [has, needs] a [private network, virtual private network] that
will [state benefit of network].
XI. Management & Organization
If you are using this plan to help raise money, be aware that many investors will give this
section high priority and read it very carefully. It is a common belief that the people
[experience, skills, personalities] are more important than the product in determining
success.
Management Team
Mr./Mrs. XXX
President, CEO and XXX founded [Company] in [year] and has been key in
Founder orchestrating growth by building critical relationships with
customers and vendors to assure the Company’s
continued viability. Before joining [Company], XXX worked
for XXX Co. Specific management accomplishments
include XXXX and XXX that grew into a $XX million
revenue company in just X years. He/She also managed
the turnaround of a XXX company from a $XX million a
year revenue company that was losing money into a $XX
million a year operation. XXX has a MBA in XXX from the
University of XXX, State.
Mr./Mrs. XXX
Vice President XXX joined [Company] in [year]. His/Her main role within
the corporation is XXXX. Before joining [Company], XXX
worked for XXX Co. Specific management
accomplishments include XXXX and XXX that grew into a
$XX million revenue company in just X years. He/She also
managed the turnaround of a XXX company from a $XX
million a year revenue company that was losing money into
a $XX million a year operation. XXX has a BA in XXX from
the University of XXX, State.
Mr./Mrs. XXX
CFO XXX joined [Company] in [year]. His/Her main role within
the corporation is XXXX. Before joining [Company], XXX
worked for XXX Co. Specific management
accomplishments include XXXX and XXX that grew into a
$XX million revenue company in just X years. He/She also
managed the turnaround of a XXX company from a $XX
million a year revenue company that was losing money into
a $XX million a year operation. XXX has a BA in XXX from
the University of XXX, State.
Mr./Mrs. XXX
COO XXX joined [Company] in [year]. His/Her main roe within
the corporation is XXXX. Before joining [Company], XXX
worked for XXX Co. Specific management
accomplishments include XXXX and XXX that grew into a
$XX million revenue company in just X years. He/She also
managed the turnaround of a XXX company from a $XX
million a year revenue company that was losing money into
a $XX million a year operation. XXX has a BS in XXX from
the University of XXX, State.
Mr./Mrs. XXX
CTO XXX joined [Company] in [year]. His/Her main role within
the corporation is XXXX. Before joining [Company], XXX
worked for XXX Co. Specific management
accomplishments include XXXX and XXX that grew into a
$XX million revenue company in just X years. He/She also
managed the turnaround of a XXX company from a $XX
million a year revenue company that was losing money into
a $XX million a year operation. XXX has a BA in XXX from
the University of XXX, State.
Staffing
Board of Directors
Advisory Board
[What is your ultimate destination? And what will your business look
like at different intervals along the way? This section should tell
investors how much money they can make and when and how they
can get it.]
Goals
Strategies
Milestones
Milestone Status/Date
Hire [CEO/CFO/CMO/COO] [Status/Completion Date]
[Open store/launch web site/begin [Status/Completion Date]
construction]
First dollar revenue [Status/Completion Date]
[Other Milestone] [Status/Completion Date]
[Other Milestone] [Status/Completion Date]
Achieve profitability [Status/Completion Date]
Cash flow breakeven [Status/Completion Date]
[Other Milestone] [Status/Completion Date]
[Other Milestone] [Status/Completion Date]
[Other Milestone] [Status/Completion Date]
[Other Milestone] [Status/Completion Date]
[Other Milestone] [Status/Completion Date]
[Other Milestone] [Status/Completion Date]
Risk Evaluation
• [Risk]
• [Risk]
• [Risk]
Exit Plan
Financial Assumptions
• [Assumption]
• [Assumption]
• [Assumption]
• [Assumption]
Capital Requirements
Guidelines:
♦ Consult your accountant and your attorney.
♦ Be conservative and honest
♦ Use standard industry forms and formats
Forms to include:
♦ Income Statement
♦ Cash Flow
♦ Balance Sheet
♦ Break-Even Analysis
♦ Uses of Funds
♦ Optional:
♦ Sources of Capital & Debt Service
♦ Detail of Expenses Worksheets
♦ Amortization and Depreciation Schedule
Note: The Income Statement, Cash Flow, and Balance Sheet below will
automatically update when data is entered into the IVD financial template. You
can update the link by right-clicking on the table and selecting ‘update link.’ If
some of the numbers are showing as ##### you need to go into the spreadsheet
and increase the column width by double-clicking on the line to the right of the
column letter.
XIV. Appendix
The appendix is the place for supporting documents and information. The items
in the appendix should only confirm, reinforce or elaborate on the major ideas
and facts already stated in the main plan. Many people don’t even read the
appendix so include all essential items in the plan itself.
Appendix Items
♦ Resumes and financial statements of key people
♦ Lease and other location information [pictures]
♦ Marketing information [logo, dummy ads, packaging]
♦ Supporting media information [newspaper articles, etc.]
♦ Budgets & schedules & analysis [equipment lists, project charts, flow chart]
♦ Design or construction information [floor plan, renderings]
♦ Contracts, trademarks
♦ Bank loans, financial statements
♦ Market research studies [bibliography]
♦ Letters of Reference
♦ Corporate Documents [proof of Incorporation
IVD 5.0
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