Systems Engineering II 2014-15 Nick Konecny

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Introduction
One must design, develop, and build a marketing plan tailored for use at a Board of Education
meeting for MASTs second research vessel. Anyone must be able to pitch the marketing proposal with
prior knowledge to the event. The marketing proposal must secure funds for a second research vessel for
MAST. The marketing plan must align with MAST values. The marketing plan must use the technology
available at the Board of Education meeting. The marketing plan must use convincing statistics. The
marketing plan must convince the Board of Education to approve funding for a second research vessel.
Each section of the marketing proposal will be tested for valid points and applicability to the real
life MAST education issues. The abstract and need statement will be tested by the Boards reaction. The
program design will be tested by engineer review. The program outcomes will be tested by the quality and
quantity of available outcomes. The budget will be tested by the accuracy of the finances. The marketing
plan as a whole is tested based on the Boards decision to approve or deny funding.
Nick Konecny will design the proposal with guidance from Professor Green, Professor Cuttrell and
business mentor Tyler Alexander. Mr. Moore will assess, revise, and present the proposal to the Board of
Education. The Board will assess the presented proposal and accept or deny the proposal.
The assessment will take place at a Board of Education meeting with review from the MCVSD
administration.

Testing Stages:
1. Test 1: Problem Identification
- Testing Type: Initial Analysis
- Testing Stage: Preliminary
- Sate of Solution: Influx
- Condition of Testing Stage: Lab environment
- Tools and Equipment: Notebook and pencil
- Testing Procedures:
1. Obtain notebook and pencil
2. Identify a problem
3. Identify the causes of the problem
4. Identify applicable skills the designer has
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5. Identify what skills and education are required to fix solution
6. Use pencil to write down testing procedure answers 2-5 on notebook.
2. Test 2: Research
- Testing Type: Exploratory
- Testing Stage: Preliminary
- State of Solution: Influx
- Condition of Testing Stage: Lab environment
- Tools and Equipment: Computers, handouts, personal writing utensils, notebook
- Testing Procedures:
1. Obtain and start up computer
2. Research general marketing information on computer
3. Research marketing strategies on computer
4. Research writing grant proposals on computer
5. Research how to create a budget
6. Record all information on notebook with initial and dates at the bottom of each
page.
7. Record all brainstorming for each source on the same page in the notebook
3. Test 3: Research Analysis
- Testing Type: Exploratory
- Testing Stage: Preliminary
- State of Solution: Influx
- Condition of Testing Stage: Lab environment
- Tools and equipment: Notebook and pencil
- Testing Procedures:
1. Identify research that guided brain storming
2. Record the potentially relevant ideas.
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3. Identify which ideas to use.
4. Test 4: Alternate Solutions:
- Testing Type: Comparison and Assessment
- Testing Stage: Secondary
- State of Solution: Influx
- Condition of Testing Stage: Lab environment
- Tools and Equipment: Pen/pencil, paper, and four marketing proposals.
- Testing Procedures:
1. Create four variations of marketing proposals using the research and analysis in
Test 2 and Test 3.
2. Create a design rationale regarding the four marketing proposals
3. Quarrel, agree, or compromise on the most effective proposal method with team
members.
4. Choose a design to fully or partially use.
5. Edit or keep design to refine key marketing theories, compression theories, and
rules for Board proposals.
5. Test 5: Design Presentation
- Testing Type: Assessment
- Testing Stage: Tertiary
- State of Solution: Design Finalization : 50% complete
- Condition of Testing Stage: Lab environment
- Tools and Equipment: Computer, Microsoft Office, pencils, pen, printer paper, and
printer
- Testing Procedures:
1. PowerPoint Aspect of Proposal
1. Obtain chosen rough design from Test 2
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2. Obtain Computer with Microsoft Office
3. Open up PowerPoint on computer
4. Use Test 2 design to create template PowerPoint
5. Fill in PowerPoint template with relevant proposal information taken
from researching in Test 1.
6. Print two copies of the PowerPoint
7. Present copy to Mr. Moore
2. Speech Aspect of Proposal
1. Obtain rough speech design from Test 2
2. Obtain Computer with Microsoft Office
3. Open up Microsoft Word on computer
4. Use Test 2 to design a template for the speech outline
5. Fill in speech outline with relevant proposal information taken from
researching in Test 1.
6. Print two copies of the speech outline
7. Present copy to Mr. Moore.
3. Basic Grant Written Proposal
1. Obtain a chosen design from Test 2
2. Obtain computer with Microsoft Office
3. Open up Microsoft Word
4. Use Test 2 to create a template for the written proposal
5. Fill in written proposal template with relevant information from
researching in Test 1
6. Print two copies of the written proposal
7. Present copy to Mr. Moore
4. General Information
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1. Obtain a chosen design from Test 2
2. Obtain a computer with Microsoft Office
3. Open up Microsoft Word
4. Use Test 2 to create a template for general information related to the
Marketing plan
5. Fill in template with relevant information from researching in Test 1
6. Print two copies of the general information
7. Present copy to Mr. Moore
6. Test 6: Spec Check/Design Finalization:
- Testing Type: Assessment
- Testing Stage: Quaternary
- State of Solution: 75% Finished: Finishing touches
- Condition of Testing Stage: Lab environment
- Tools and Equipment: Pencil, paper, computer, Microsoft Office, printer paper, and
printer.
- Testing Procedures:
1. Have Mr. Moore assess marketing proposal PowerPoint, speech, written
proposal, and general information.
2. Receive input for revising from Mr. Moore on marketing proposal PowerPoint,
speech, written proposal, and general information
3. Open up marketing proposal PowerPoint with computer
4. Revise proposal to meet Mr. Moores requests.
5. Open up marketing proposal speech outline with computer
6. Revise proposal to meet Mr. Moores requests.
7. Open up written proposal with computer
8. Revise proposal to meet Mr. Moores requests
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9. Open up general information with computer
10. Revise proposal to meet Mr. Moores requests.
11. Repeat Test 3
12. Revise and repeat Test 3 until Mr. Moore is satisfied with proposal.
7. Test 7: Validation Testing
- Testing Type: Validation
- Testing Stage: Quinary
- State of Solution: 100% Complete
- Condition of Testing Stage: Business environment
- Tools and Equipment: Computer, Microsoft office, Internet access, Microphone
connected to speakers (optional), Printer, Paper, Projector. Projector Screen, Electricity
- Testing Procedures:
1. Gather all materials
2. Open Microsoft Word on computer
3. Use Microsoft Word to open general information about the marketing plan
4. Print out general information regarding proposal to handout to Board members.
5. Use Microsoft Word to open written proposal
6. Print out written proposal to handout to Board members.
7. Open Power Point file for the marketing proposal
8. Turn on presentation full screen mode for the PowerPoint file
9. Connect the projector to the computer
10. Turn on projector
11. Use the projector to project the PowerPoint onto the projector screen
12. Handout general information and written proposal to each Board member
13. Turn on microphone and speakers if present
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14. Give a presentation requesting the approval for the purchase of a second research
vessel.
15. Aid presentation with PowerPoint slides, general information handouts, and
written proposal.
16. Conclude presentation
17. Obtain response on approval or denial of funding.
8. Test 8: Verification Analysis
- Testing Type: Analysis
- Testing Stage: Senary
- State of Solution: 100% Finished: Reflection
- Condition of Testing Stage: Lab environment
- Tools and Equipment: Pencil and notebook
- Testing Procedures:
1. Describe any unexpected mishaps in the presentation
2. Describe any questions during presentation that could not be answered
3. Describe any real-time changes to the presentation and why the changes
occurred.
4. Record all information in notebook with pencil.
Survey Test 1 PowerPoint: Mr. Moore
1. How would you rate the current PowerPoint aspect of the proposal?
Excellent
Good
Fair
Poor
2. How would you rate the theme in the PowerPoint Presentation?
Excellent
Good
Fair
Poor
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3. What beneficial modifications to the theme can be implemented?
Open Ended Response:
4. How would you rate the amount of imagery included in the PowerPoint
Presentation?
Perfect
Too much imagery
To little imagery
5. What imagery can be added?
Open Ended Response:
6. What imagery can be modified or removed?
Open Ended Response:
7. How would you rate the statistics encompassed in the PowerPoint?
Convincing
Lacking
8. What additional statistics can be used in the PowerPoint?
Open Ended Response:
9. How would you rate the textual support of the PowerPoint
Presentation?
Excellent
Good
Fair
Poor
10. What textual support can be added?
Open Ended Response:
11. What textual support can be removed or modified?
Open Ended Response:
12. What other aspects of the PowerPoint can be modified?
Nothing
Open ended:


Survey Test 2: Written Proposal: Mr. Moore
1. How would you rate the current written proposal aspect of the
presentation?
Excellent
Good
Fair
Poor
2. How would you rate the professionalism encompassed in the written
proposal aspect of the presentation?
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Excellent
Good
Fair
Poor
3. What beneficial modifications to the theme can be implemented?
Open Ended Response:
4. How would you rate the amount of imagery included in the written
proposal?
Perfect
Too much imagery
To little imagery
5. What imagery can be added?
Open Ended Response:
6. What imagery can be modified or removed?
Open Ended Response:
7. How would you rate the textual base of the written proposal?
Excellent
Good
Fair
Poor
8. What textual support can be added:
Open Ended Response:
9. What textual support can be removed or modified:
Open Ended Response:
10. What other aspects of the written proposal can be modified?
Nothing
Open ended:


Survey 3: Speech: Mr. Moore
11. How would you rate the current speech plan for the presentation?
Excellent
Good
Fair
Poor
12. How charismatic does the speech appear?
Very charismatic
Not charismatic
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13. What additions could be made to the speech to make it more
charismatic?
Open Ended Response:
14. How would you rate the professionalism and theme encompassed in
speech?
Excellent
Good
Fair
Poor
15. What beneficial modifications to the theme can be implemented?
Open Ended Response:
16. How would you rate the textual base of the speech?
Excellent
Good
Fair
Poor
17. What textual support can be added to the outline of the speech?
Open Ended Response:
18. What textual support can be removed or modified?
Open Ended Response:
19. What other aspects of the speech can be modified?
Nothing
Open ended:

Survey 4: General Information: Mr. Moore
20. How would you rate the current written general information aspect of
the presentation?
Excellent
Good
Fair
Poor
21. How would you rate the simplicity of the general information?
Too simplistic
Optimal simplicity
Too complex
22. What beneficial modifications to the general information can be
implemented?
Open Ended Response:
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23. How would you rate the amount of imagery included in general
information?
Perfect
Too much imagery
To little imagery
24. What imagery can be added?
Open Ended Response:
25. What imagery can be modified or removed?
Open Ended Response:
26. How would you rate text in the general information?
Excellent
Too much text
Too little text
27. What textual support can be added:
Open Ended Response:
28. What textual support can be removed or modified:
Open Ended Response:
13. How would you rate the statistics in the general information?
Excellent
Too much statistics
Lacking statistics
29. What other aspects of the written proposal can be modified?
Nothing
Open ended:
Survey Test: The Board of Education
1. How would you rate the current proposal as a whole
Excellent
Good
Fair
Poor
2. How would you rate the current PowerPoint aspect of the proposal
Excellent
Good
Fair
Poor
3. How would you rate the current written aspect of the proposal?
Excellent
Good
Fair
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Poor
4. How would you rate the current general information aspect of the
proposal?
Excellent
Good
Fair
Poor
5. How would you rate the statistics used in the proposal?
Effective
Not effective
Room for Improvement
6. What aspect of the proposal ultimately affected your decision whether
to accept or deny the request?
Open Ended Response: