Tows matrix

Internal Factors



External Factors

Strength:
Strong brand recognition
and recall.
Brand Equity.
Talented Employee Base.
Strong revenue & profit
(5058 crores).
Culture of innovation
and accountability.
Weakness:
Significant exposure to
financial services market
Lack of scales in
consultancy operations.

Opportunities :
Internet based
technologies and
businesses continue to
develop.
Expending operations in
countries like china
Focus on SMB segment
Growth in worldwide IT
sector
Focus on high end
business and IT
consulting

SO Strategies :
TCS can focus upon
providing services to
China apart from US
(major customer).
On the basis of its strong
financial performance, it
can pursue operations in
different parts of world.
With the changing focus, TCS can
capitalize by providing high end
solutions.
WO Strategies :
Company can partner
with other financial
companies to reduce
adverse exposure and
capitalize.
Company can target
growth in specific areas.

Threats:
Increasing employees
cost
Intense competition
from foreign firms like
Accenture, IBM etc.
Consolidation in the
markets
Rupee appreciation
Increased competition
from low wage countries
like China, Indonesia etc.

ST Strategies:
Provide quality
atmosphere where
people feel excited to
work.
Provide services to
countries not affected by
USD to offset the losses.
Continuously innovate
and occupy first position
in terms of market cap(
currently held by IBM).

WT strategies:
Needs to have a plan for
dealing with competitors
like IBM, etc.





Ansoff Matrix
Existing Product

New Product
Existing Market








Market Penetration
They increased their
sales by 560 cr in 4
months
TCS buys Japanese
unit of Mitsubishi
Advertisement among
the customers
Product Development
Product Design: TCS Product
Design Solutions help customers in
the following:
1. Conceptualization
2. Preliminary Design
3. Detailed Design
Product Engineering: Helps
customers assess and improve
product performance, using advanced
mathematical modeling and
simulation tools.
Product Manufacturing: Help
customers in ensuring the
manufacture of components and
prototypes according to the required
specifications using SLA, FDM and SLS
techniques.
New Market









Market Development
TCS provides Global
Support for Global
Customers
TCS diversify their
business in different
countries like North
America, UK, Europe,
Asia pacific Etc.
TCS presents a
comprehensive cloud-
based Design Win and
Channel Management
solution on the
Force.com platform.
This provides a
centralized application
that helps to make
right decisions across
the value chain and
track various
registration, sales,
pricing and post-sales
activities.
Diversification
TCS diversify their business in
different countries like North
America, UK, Europe, Asia pacific.
Etc
TCS is present in different industries
like :
1. BPO
2. Global consulting
3. Infrastructure services
4. Enterprise solution
5. Engineering & industrial
services
6. Assurance services
7. Business intelligence; etc