CHAPTER - I

INTRODUCTION
Communication plays a key role in day to day life. In ancient times people used
pigeon, swan, eagle, horse, etc. for sending message to others. In the 18th century, people
used first mail coach to send the information. This method took a large number of days to
deliver the message. Later the revolution in the science and technology had developed to
a great etent. The technological developments in the field of telecommunication have
reached a new height in recent times. These developments are aimed to provide the
customers with new services to meet various re!uirements based on their utili"ation for
their benefit.
The most modern technologies are #lobal $ystem for %obile Communication
&#$%', Code (ivision %ultiple )ccess &C(%)', and *oice over Internet +rotocol
&*,I+', (irect Internet )ccess $ervice &(I)$', %anaged Leased Line -etwork
&%LL-', %ultiprotocol Label $witching . *irtual +ath -etwork &%+L$/*+-', etc.
These technologies had given many !ualities of communication namely best !uality,
speed, clarity, low tariff, etc. )fter this revolution the communication tools had been
improved to mail coach, telegram, telemeter, tele and telephone. India has advanced in
communication technology. This system is connected with satellites and provides much
number of online services, namely cellular phoneme/mail services, voicemail services,
Internet facilities, etc...
%obile phones today have moved beyond their fundamental role of
communications and have graduated to become an etension of the persona of the user.
Customers are witnessing an era when users buy mobile phones not 0ust to be in touch,
but to epress themselves, their attitude, feelings and interests. Customers continuously
want more facilities from their phone. I1)C$T . International 2ournal of Commerce,
3usiness and %anagement &I2C3%', $)%$4-#, -okia, $amsung, L#, *ideocon,
)pple, %T$, 1eliance, %icro ma, # five, $ony, and some local manufacture offers in
#$% technology. These systems/operated satellites serve the subscribers to receive clear
information, receive photography, money transfer, anywhere banking, etc. Today most of
business men, professionals and others get more utilities through the mobile
communication system.

CHAPTER-II
REVIEW OF LITERATURE
Definition
)n individual who buys products or services for personal use and not for
manufacture or resale. ) consumer is someone who can make the decision whether or not
to purchase an item at the store, and someone who can be influenced by marketing and
advertisements. )ny time someone goes to a store and purchases a toy, shirt, beverage, or
anything else, they are making that decision as a consumer.
CUSTOMER PREFERENCE
+reference &or 5taste5' is a concept, used in the social sciences, particularly
economics. It assumes a real or imagined 5choice5 between alternatives and the
possibility of rank ordering of these alternatives, based on happiness, satisfaction,
gratification, en0oyment, utility they provide. %ore generally, it can be seen as a source of
motivation. In cognitive sciences, individual preferences enable choice of ob0ectives
goals.
MEANING OF CUSTOMER SATISFICATION
Customer satisfaction is a business term, is a measure of how products and
services supplied by a company meet or surpass customer epectation. It is seen as a key
performance indicator within business and part of the four prospective of balanced score
card.
In a competitive market place were businesses compete for customers, customer
satisfaction is seen as a key differentiator and increasingly has become a key element of
business strategy customer satisfaction drives successful private sector business. 6igh
performing businesses have developed principles and strategies for achieving customer
satisfaction. This paper presents a framework or set of ideas for using customer
satisfaction principles and strategies to improve the !uality responsiveness, and
possibility of public sector privately provided services in vulnerable communities.
The framework suggested that resident who live in tough neighborhoods can be
supported through customer satisfaction strategies to become empowered individuals
who informed perspectives influence decisions about what, how, when, and where
services are available to them.
Customer satisfaction is the customers response to the evaluation of the perceived
discrepancy between prior epectation and the actual performance of the product as
perceived after its consumption.
Factors of Csto!er Satisfaction
7uality of service
1eliability of service
8nowledge of the staff
3eing kept informed of progress
The way service kept its promises
The way the service handled any problem 9riendliness of staf
6ow sympathetic staff were to your needs
$peed of en!uiries
-umber of time had to contact the service.
The basic concept of cellular phones originated in 1:;< in the 4$, when
researchers at 3ell Laboratories got an idea of cellular communication from the mobile
car phone technology used by the police department of the country. +ublic trials of first
cellular communication system began in Chicago in 1:<=, and cellular telephone services
were introduced in the 4$ in 1:8=s, and gained popularity in a short span of time. 3y the
1:8=s, cellular services had become popular in many developed countries across the
world, over the years on account of dynamic technological advancements in the sector, an
improvement in the number and !uality of services provided.
The numbers of mobile cellular phone users are increasing day by day in India.
Companies make aggressive marketing, advertising and promotional efforts which
compel other manufacturers to focus on their marketing efforts as well. These companies
resort to price reductions, new function additions, value additions and focus advertising
and promotional campaigns. (espite the various systems introduced by each
manufacturer, customers are going to face technical problems like network busy
problems, improper coverage, and advertising agencies, poor customer care, improper
communication, interruption while speaking with others.
CHAPTER-III
COMPAN" PROFILE
INTRODUCTION OF SAMNSUNG
$amsung #roup is a $outh 8orean multinational conglomerate company
head!uartered in $amsung Town, $eoul. It comprises numerous subsidiaries and affiliated
businesses, most of them united under the $amsung brand, and are the largest $outh
8orean cabal.
-otable $amsung industrial subsidiaries include $amsung >lectronics &the world?s
largest information technology company measured by @=11 revenues', $amsung 6eavy
Industries &the world?s second/largest shipbuilder measured by @=1= revenues', and
$amsung >ngineering and $amsung CAT &respectively the world?s BCth/ and <@nd/
largest construction companies'. ,ther notable subsidiaries include $amsung Life
Insurance &the world?s 1;th/largest insurance company', $amsung >ver land &the oldest
theme park in $outh 8orea' and Ceil Dorldwide &the world?s 1:th/largest advertising
agency measured by @=1= revenues'.
$amsung produces around a fifth of $outh 8orea?s total eports and its revenues
are larger than many countries? #(+E in @==F, it would have been the world?s BCth/largest
economy. The company has a powerful influence on $outh 8orea?s economic
development, politics, media and culture, and has been a ma0or driving force behind the
5%iracle on the 6an 1iver5.
COMPAN" PROFILE
Type 3usiness unit
Industry Telecommunication
9ounded $eoul, $outh 8orea 1:<<
6ead!uarters $uwon, $hout 8orea
)rea served Dorldwide
8ey people #ee sung choir, +resident
+roducts %obile phones $mart phones
Telecommunication system %+B +layer, Laptop computers
1evenue 4$G @1.1 billion &@==<'
-et income 4$G @.B billion &@==<'
>mployees B;;,=== &@=1='
Debsite $amsung consumers
HISTOR"
4nlike other electronic companies $amsung origins were not involving electronics
but other products.
In 1:B8 the $amsung?s founder 3yung/Chull Lee set up a trade eport company in
8orea, selling fish, vegetables, and fruit to China. Dithin a decade $amsung had flour
mills and confectionary machines and became a co/operation in 1:C1. 6umble
beginnings.
9rom 1:C8 onwards $amsung began to epand into other industries such as
financial, media, chemicals and ship building throughout the 1:<=?s. In 1:F:, $amsung
>lectronics was established producing what $amsung is most famous for, Televisions,
%obile +hones &throughout :=?s', 1adio?s, Computer components and other electronics
devices.
1:8< founder and chairman, 3yung/Chull Lee passed away and 8un/6ee Lee took
over as chairman. In the 1::=?s $amsung began to epand globally building factories in
the 4$, 3ritain, #ermany, Thailand, %eico, $pain and China until 1::<.
In 1::< nearly all 8orean businesses shrunk in si"e and $amsung was no
eception. They sold businesses to relieve debt and cut employees down lowering
personnel by C=,===. 3ut thanks to the electronic industry they managed to curb this and
continue to grow.
The history of $amsung and mobile phones stretches back to over 1= years. In
1::B $amsung developed the ?lightest? mobile phone of its era. The $C6/8== and it was
available on C(%) networks.
$amsung has made steady growth in the mobile industry and are currently second
but competitor -okia is ahead with more than 1==H increase in shares.
Sa!sn# Te$eco!!nications
$amsung Telecommunications is one of five business units within $amsung
>lectronics, belonging to the $amsung #roup, and consists of the %obile
Communications (ivision, Telecommunication $ystems (ivision, Computer (ivision,
%+B 3usiness Team, %obile $olution Centre and Telecommunication 1A( Centre.
Telecommunication 3usiness produces a full spectrum of products from mobiles and
other mobile devices such as %+B players and laptop computers to telecommunication
network infrastructure. 6ead!uarters is located in $uwon, $outh 8orea.
In @==< $amsung Telecommunication 3usiness reported over ;=H growth and
became the second largest mobile device manufacturer in the world. Its market share was
1;H in 7; @==<, growing up form 11.BH in 7; @==F. )t the end of -ovember @=11,
$amsung sold more than B== million mobile devices and set still in second after -okia
with B==.F million mobile devices sold in the first three !uarter of @=11.
$ubsidiaries and affiliates
)s of )pril @=11, $amsung #roup was comprised of C: unlisted companies and 1:
listed companies, all of which had their primary listing on the 8orea >change stock
echange
.
Company $ymbol Company $ymbol
$amsung Corporation ===8B= $hilla 6otels and 1esorts ==8<<=
$amsung $ecurities =1FBF= $amsung 9ine Chemicals ==;===
$amsung $(I ==F;== $I Corporation =1@<C=
$amsung >lectro/%echanics ==:1C= $amsung 9ire A %arine Insurance ===81=
$amsung >ngineering =@8=C= $amsung >lectronics ==C:B=
$amsung Techwin =1@;C= $amsung Life Insurance =B@8B=
Cheil Industries ==1B== $amsung Card =@:<8=
$amsung 6eavy Industries =1=1;= Cheil Dorldwide =B====
%arket 8orea 1@@:== Credu =F<@8=
)ce (igitech =BFCC=
$amsung *ision
$amsung India?s *ision entails helping people improve the !uality of their lives by
providing them with superior !uality, state/of/the/art technology products at the right
time and the right price. 3ut beyond its role as a purveyor of !uality products in India,
$amsung seeks to contribute to the economic growth of the country though its eport
commitments and large scale production facilities generating secured employment for
hundreds of Indian people.
)t $amsung, we strive to contribute to the development of the electronics and
components industry in India by enhancing the knowledge levels of our workforce
through the introduction of our advanced management systems and production know/how
in our manufacturing facilities by introducing our Indian vendors to our world class
!uality systems and helping them in improving them in their own !uality systems
and production processes and setting benchmarks for the industry both in terms of after
sales service for our products, !uality systems and management techni!ues at our
facilities or our products themselves.
)t $amsung, we believe in returning to the community some of the profits we earn
from it, through the social causes we espouse. De view ourselves not as an %-C
operating in India, but as an ?Indian Company? operating here, conforming to the laws of
the country and committed to working for the Indian community. De want and to be seen
as the ?%ost 1espected? Indian Company.
India is the worldIs fastest growing industry in the world in terms of number of
wireless connections after China, with 811.C: million mobile phone subscribers.
)ccording to the world telecommunications industry, India will have 1.@== billion
mobile subscribers by @=1B.9urthermoreE pro0ections by several leading global
consultancies indicate that the total number of subscribers in India will eceed the total
subscriber count in the China by @=1B.
So %o& Te$eco!!nication starte' in In'ia(
Dell +ostal means of communication was the only mean communication until the
year 18C=. In 18C= eperimental electric telegraph started for first time in India between
Calcutta &8olkata' and (iamond 6arbor &southern suburbs of 8olkata, on the banks of
the 6ooghly 1iver'.
In 18C1, it was opened for the use of the 3ritish >ast India Company.
$ubse!uently construction of telegraph started through out India. ) separate department
was opened to the public in 18C;. (r.Dilliam ,I$haughnessy, who pioneered the
telegraph and telephone in India, belonged to the +ublic Dorks (epartment, and worked
towards the development of telecom. Calcutta or the/then 8olkata was chosen as it was
the capital of 3ritish India.
In early1881, ,riental Telephone Company Limited of >ngland opened telephone
echanges at Calcutta &8olkata', 3ombay &%umbai', %adras &Chennai' and )hmedabad.
,n the @8th 2anuary 188@ the first formal telephone service was established with a total
of :B subscribers.
9rom the year 1:=@ India drastically changes from cable telegraph to wireless
telegraph, radio telegraph, radio telephone, trunk dialing. Trunk dialing used in India for
more than a decade, were system allowed subscribers to dial calls with operator
assistance. Later moved to digital microwave, optical fiber, satellite earth station. (uring
3ritish period all ma0or cities and towns in India were linked with telephones.
So &%o &as $oo)in# after Te$eco!((
In the year 1:<C (epartment of Telecom &(oT' was responsible for telecom
services in entire country after separation from Indian +ost A Telecommunication.
(ecade later %ahan agar Telephone -igam Limited &%T-L' was chipped out of (oT to
run the telecom services of (elhi and %umbai.
In 1::=s the telecom sector was opened up by the #overnment for private
investment. In1::C T1)I &Telecom 1egulatory )uthority of India' was setup. This
reduced the interference of #overnment in deciding tariffs and policy making. The
#overnment of India corporati"ed the operations wing of (oT in @=== and renamed
(epartment of Telecom as 3harat $anchar -igam Limited &3$-L'.
In last 1= years many private operatorIs especially foreign investors successfully
entered the high potential Indian telecom market. #lobally acclaimed operators like
Telenor, -TT (ocomo, *odafone, $istema, $ingTel, %ais, >tisalat invested in India
mobile operators.
Wire$ess Co!!nication
Pa#er Ser*ices
+ager communication successful launched in India in the year 1::C. +agers were
looked upon as devices that offered the much needed mobility in communication,
especially for businesses. %otorola was a ma0or player with nearly 8= per cent of the
market share. The other companies included %obilink, +agelink, 3+L, 4sha %artin
telecom and >asy call. +agers were generally worn on the belt or carried in the pocket.
The business peaked in 1::8 with the subscriber base reaching nearly @ million.
6owever, the number dropped to less than C==,=== in @==@. The pager companies in
India were soon struggling to maintain their business. Dhile @/way pagers could have
buffered the fall, the pager companies were not in a position to upgrade their
infrastructure to improve the ailing market. The Indian +aging $ervices )ssociation was
unable to support the industry.
+ager companies in India also offered their services in regional languages also.
6owever, the end had begun already. 3y @==@, %otorola stops making or servicing
pagers. Dhen mobile phones were commercially launched in India, the pager had many
advantages to boast. +agers were smaller, had a longer battery life and were considerably
cheaper. 6owever, the mobile phones got better with time and continuously upgraded
themselves.
Mo+i$e Co!!nication
9irst mobile telephone service on non/commercial basis started in India on ;8th
Independence (ay at countryIs capital (elhi. The first cellular call was made in India on
2uly B1st, 1::C over %odi TelstraIs %obile-et #$% network of 8olkata. Later mobile
telephone services are divided into multiple "ones known as circles. Competition has
caused prices to drop and calls across India are one of the cheapest in the world.
%ost of operator follows #$% mobile system operate under :==%6" bandwidth
few recent players started operating under 18==%6" bandwidth. C(%) operators
operate under 8==%h" band, they are first to introduce >*(, based high speed wireless
data services via 4$3 dongle. In spite of this huge growth Indian telecom sector is hit by
severe spectrum crunch, corruption by India #ovt. officials and financial troubles.
In @==8, India entered the B# arena with the launch of B# enabled %obile and
(ata services by #overnment owned %T-L and 3$-L. Later from -ovember @=1=
private operatorIs started to launch their services.
,roa'+an' co!!nication
)fter 4$, 2apan, India stands in third largest Internet users of which ;=H of
Internet used via mobile phones. India ranks one of the lowest provider of broadband
speed as compared countries such as 2apan, India and -orway. %inimum broadband
speed of @CFkbitJs but speed above @%bits is still in a nascent stage.
Kear @==< had been declared as LKear of 3roadbandM in India. TelcoIs based on
)($LJ*($L in India generally have speeds up to @;%bit ma while those based on
newer ,ptical 9iber technology offer up to 1==%bits in some plans 9iber/optic
communication &9TT'. 3roadband growth has been plagued by many problems.
Complicated tariff structure, metered billing, 6igh charges for right of way, Lack of
domestic content, non implementation of Local/loop unbundling have all resulted in
hindrance to the growth of broadband.
%any eperts think future of broadband is on the hands of wireless factor. 3D)
auction winners are epected to roll out LT> and Di%)N in India in @=1@.
Ne-t Generation Net&or) .NGN/
-et #eneration -etworks, multiple access networks can connect customers to a
core network based on I+ technology. These access networks include fiber optics or
coaial cable networks connected to fied locations or customers connected through Di/
9i as well as to B# networks connected to mobile users.
)s a result, in the future, it would be impossible to identify whether the net
generation network is a fied or mobile network and the wireless access broadband
would be used both for fied and mobile services. It would then be futile to differentiate
between fied and mobile networks both fied and mobile users will access services
through a single core network. Cloud based data services are epected to come.
In'ian Sate$$ites
India has launched more than C= satellites of various types, since its first attempt
in 1:<C. The organi"ation responsible for Indian satellites is the Indian $pace 1esearch
,rgani"ation &I$1,'. %ost $atellites have been launched from various vehicles,
including )merican, 1ussian, >uropean satellite/launch rockets, and the 4.$. $pace
$huttle. 9irst Indian satellite )ryabhata on 1:th )pril 1:<C, later 3haskara, 1ohini,
I-$)T, >dusat, I1$, #$)T, 8alpana, Cartosat, I%$, Chandrayaan, 1esource$at, 1i$at,
)nu$at, etc.
Dell guys this is how telecom Industry is growing in India, hope to see India far
ahead of other countries in near future.
MO,ILE PHONE FEATURES
%obile phones often have features beyond sending tet messages and make *oice
calls including Internet 3rowsing, %usic &%+B' +layback, +ersonal organi"ers, >/mail,
3uilt in Cameras and Camcorders, 1ing tones, #ames, 1adio, +ush/to/talk, Infrared and
3luetooth connectivity, Call registers and ability to watch streaming video, Dap services,
(ownload *ideo for later viewing, clock and calculator. There are many mobile phone
features found in todayIs mobile phone that offer users many more capabilities than only
voice calls or tet managing and modes and attempts a stylish design often make them
difficult and confusing to use.
CHAPTER 0IV
DATA ANAL"SIS AND INTERPRETATIONS
To study the consumer satisfaction towards smart phone with special reference to
>rode Town. $ample of 1== respondents has been selected and their opinions about the
various aspects are obtained
The data collected from the consumer were systematically applied and presented as
tables under various headings in the following pages . They also arranged in such a way
to present suitable interpretation for the same. These informationIs are consolidated and
analy"ed by using the following techni!ues.
TA,LE NO1 2
AGE GROUP OF THE RESPONDENTS
,n the basis of age group of the respondents Classified into four &vi"' Less than
@=, @=/B=, B1/;=, and more than ;1
S3No A#e No3 of Res4on'ents 5 of Res4on'ents
1
3elow @= years 1C 1CH
@
@=/B= years C= C=H
B
B1/;= years @C @CH
;
)bove ;= years 1= 1=H
Tota$ 266 266
Sorce1 Pri!ar7 Data
Inter4retation
The above table shows the age group of the respondents , C=H of the respondents
belongs to the age group of @=/B=years,@CH of the respondents belongs to the age group
of B1/;= years , 1CH of the respondents belongs to the age group of below @= years and
1=H of the respondents belongs to the age group of above ;= years.
%a0ority of the respondents C=H belongs to the age group of @=/B= years.were
under age group @=/B= years.

CHART NO1 2
AGE GROUP OF THE RESPONDENTS
TA,LE NO1 8
GENDER OF THE RESPONDENTS
#ender is cultural symbol. #ender plays a vital role in decision making process,
%ale respondents produce more influence than female respondents in decision making
process.. The following table shows the distribution of respondents based on se.
Gen'er No3 of res4on'ents 5 of res4on'ents
1
%ale ;; ;;H
@
9emale CF CFH
Tota$ 266 266
Sorce1 Pri!ar7 Data
Inter4retation
The above table B.1 shows the gender of the respondent . ,ut of 1== respondent
;;H are male and remaning CFH are 9emale
%a0ority of the respondents CFH are female.
CHART NO1 8
GENDER OF THE RESPONDENTS
TA,LE NO1 9
EDUCATIONAL :UALIFICATION OF THE RESPONDENTS
,n the basis of the >ducational 7ualification. The respondents are classified into
four group illiterate. $chool level 4#, +#, are shown in table
S3No E'cationa$
:a$ification
No3 of
Res4on'ents
5 of Res4on'ents
1
Illiterate 8 8H
@
$chool level 1@ 1@H
B
Collegiate CF CFH
;
+rofessional @; @;H
Tota$ 266 266
Sorce1 Pri!ar7 Data
Inter4retation
The above table shows the educational !ualification of the respondents, out of 1==
respondents, CFH are collegiate, @;H are professional, 1@H school level and 8H are
illiterate.
%a0ority of the respondents CFH are Collegiate .
CHART NO1 9
EDUCATIONAL :UALIFICATION OF THE RESPONDENTS
TA,LE NO1 ;
PRESENT STATUS OF THE RESPONDENTS
,n the basis of the ,ccupational $tatus, the respondents are classified into
four group &vi"' $tudents , >mployee, professional , #ovt employee others shown in table
S3No Occ4ation
No3 of
Res4on'ents
5 of Res4on'ents
1 $tudent F= F=H
@ +rofessional 1@ 1@H
B 3usiness @= @=H
; >mployee 8 8H
Tota$ 266 266
Sorce1 Pri!ar7 Data
Inter4retation
The table shows the occupation of the respondents, out of 1== respondents F=H
are student, @=H are business, 1@H are professional and 8H are >mployee.
%a0ority of the respondents F=H are $tudents .
CHART NO1 ;
PRESENT STATUS OF THE RESPONDENTS
TA,LE NO1 <
MONTHL" INCOME OF THE RESPONDENTS
,n the 3asis of monthly income has been classified into four categories &vi"' Less
than C=== , 1===1/1@,C==, 1@,C=1/1C,===, more than /1C===.
S3No Mont%$7 Inco!e
No3 of
Res4on'ents
5 of Res4on'ents
1 4p to 1s.C=== @= @=H
@ 1s.C==1 . 1s.1=,=== @; @;H
B 1s.1===1 . 1s.1C,=== 1F 1FH
; )bove 1s.1C,=== ;= ;=H
Tota$ 266 266
Sorce1 Pri!ar7 Data
Inter4retation
The above tale shows the monthly income of the respondent, out of 1==
respondents, ;=H of the respondent belongs to the monthly income of above 1s.1C,===,
@;H of the respondent belongs to the monthly income of 1s.C==1/1=,===, @=H of the
respondent belongs to the monthly income of 4p to 1s.C,=== and 1FH of the respondents
belongs to the monthly income of 1s.1=,==1/1C,===,

%a0ority of the respondents, ;=H are above 1s.1C,=== of monthly income.
CHART NO1 <
MONTHL" INCOME OF THE RESPONDENTS

TA,LE NO1 =
MARITAL STATUS OF THE RESPONDENTS
,n the 3asis of marital status has been classified into two categories &vi"' %arried
and 4n/%arried
S3No Marita$ Stats No3 of Res4on'ents 5 of Res4on'ents
1
%arried @= @=H
@
4nmarried 8= 8=H
Tota$ 266 266
Sorce1 Pri!ar7 Data
Inter4retation
The above table shows the %arital status of the respondents 8=H are unmarried
and @=H are married.
%a0ority of the respondents, 8=H are unmarried.
CHART NO1 =
MARITAL STATUS OF THE RESPONDENTS
TA,LE NO1 >
NUM,ERS OF MEM,ERS IN FAMIL" OF THE RESPONDENTS
,n the 3asis of number of the members has been classified into four categories
&vi"' @, B, ; and above four members.
S3No N!+ers of Me!+ers
No3 of
Res4on'ents
5 of Res4on'ents
1 @ %embers 1@ 1@H
@ B %embers @= @=H
B ; %embers CF CFH
; )bove ; %embers 1@ 1@H
Tota$ 266 266
Sorce1 Pri!ar7 Data
Inter4retation
The above table shows the -umbers of %embers in family of the respondents out
of 1== respondents CFH respondents are belong to ; %embers, @=H respondents are
belongs to B %embers in family and 1@H respondents are belongs to @ members and
above ; members in family .
%a0ority of the respondents CFH are belongs to ; member.
CHART NO1 >
NUM,ERS OF MEM,ERS IN FAMIL" OF THE RESPONDENTS
TA,LE NO1 ?
USAGE OF MO,ILE PHONE OF THE RESPONDENTS
,n the usage mobile phone of the members has been classified into Two
categories &vi"' $ingle sim and multiple phone
S3No Usin# t74e of t%e
!o+i$e 4%one
No3 of Res4on'ents 5 of Res4on'ents
1
$ingle $tm C@ C@H
@
%ultiple stm ;8 ;8H
Tota$ 266 266
Sorce1 Pri!ar7 Data
Inter4retation
The above table shows using type of the mobile phone of the respondents, out of 1==
respondents C@H are single sim and ;8H are multiple sim.
%a0ority of the respondents C@H are single sim.
CHART NO1 ?
USAGE OF MO,ILE PHONE OF THE RESPONDENTS
TA,LE NO1 @
SUGGESTED TO ," THIS PHONE OF THE RESPONDENTS
$mart phones are marketed through various channels. ,n basis has been classified
into four categories &vi"' 1elatives, )dvertisement 9riends and ,thers
S3No S##este' to +7 t%is 4%one
No3 of
Res4on'ents
5 of Res4on'ents
1 1elatives 1@ 1@H
@ )dvertisement BF BFH
B 9riends ;8 ;8H
; ,thers ; ;H
Tota$ 266 266
Sorce1 Pri!ar7 Data
Inter4retation
The above table shows suggested to buy this phone of the respondent, out
of 1== respondents, ;8H of the respondent are friends, BFH of the respondent are
advertisement, 1@H of the respondent are relatives and ;H of the respondents are others.
%a0ority of the respondents, ;8H respondents are friends.
CHART NO1 @
SUGGESTED TO ," THIS PHONE OF THE RESPONDENTS
TA,LE NO1 26
PURCHASE OF THE MO,ILE PHONE OF THE RESPONDENTS
,n the 3asis of purchasing place has been classified into four categories
&via' company outlets, (ealer outlets, priority outlets, and ,thers outlets
S3No
Prc%ase of t%e !o+i$e
4%one
No3 of Res4on'ents 5 of Res4on'ents
1 Company outlets C= C=H
@ (ealer outlets 1C 1CH
B +riority outlets C= @=H
; others 1C 1CH
Tota$ 266 266
Sorce1 Pri!ar7 Data
Inter4retation
The above table shows purchase of the mobile phone of the respondent, out of 1==
respondents, C=H of the respondent are company outlets and priority outlets @=H, 1CH of
the respondent are dealer outlets and others.
%a0ority of the respondents, C=H of the respondent are company outlets and
priority outlets3
CHART NO1 26
PURCHASE OF THE MO,ILE PHONE OF THE RESPONDENTS
TA,LE NO1 22
FEATURES A,OUT SAMSUNG SMART PHONE
,n the 3asis of 9eatures of the smart phone has been classified into two categories
&vi"' Kes and -o
S3No Featres of
a&areness
No3 of Res4on'ents 5 of Res4on'ents
1
Kes 8= 8=H
@
-o @= @=H
Tota$ 266 266
Sorce1 Pri!ar7 Data
Inter4retation
The above table shows features of awareness of the respondent, out of
1== respondents, 8=H of the respondent are yes, @=H of the respondent are no.
%a0ority of the respondents, 8=H of the respondent are yes.
CHART NO1 22
FEATURES A,OUT SAMSUNG SMART PHONE
TA,LE NO1 28
AWARNESS A,OUT DIFFERENT MODEL
,n the 3asis of awareness level has been classified into two categories &vi"' Kes
and -o
S3No Sorce of
a&areness
No3 of Res4on'ents 5 of Res4on'ents
1
Kes FC FCH
@
-o BC BCH
Tota$ 266 266
Sorce1 Pri!ar7 Data
Inter4retation
The above table shows source of awareness of the respondent, out of 1==
respondents, FCH of the respondent are yes, BCH of the respondent are no.
%a0ority of the respondents, FCH of the respondent are yes.
CHART NO1 28
AWARNESS A,OUT DIFFERENT MODEL
TA,LE NO1 29
AWARENESS OF PERIODICAL OFFERS
,n the 3asis of awareness level periodical offers has been classified into two
categories &vi"' Kes and -o
S3No factors No3 of Res4on'ents 5 of Res4on'ents
1
Kes CF CFH
@
-o ;; ;;H
Tota$ 266 266
Sorce1 Pri!ar7 Data
Inter4retation
The above table shows factors of the respondent, out of 1== respondents,
CFH of the respondent are yes, ;;H of the respondent are no.
%a0ority of the respondents, CFH of the respondent are yes.
CHART NO1 29
AWARENESS OF PERIODICAL OFFERS