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INTRODUCING
Business overview performance benefits, fully configurable For example, if a webpage contains six
Aptimize Limited was founded by and scalable from a single-server- images:
Ed Robinson and Derek Watson. It is website to the largest capacity multi-
a privately held company based in server based web businesses.
Wellington, New Zealand. Aptimize • Aptimize Cloud Accelerator, available
develops and sells software products for both Linux and Microsoft. Containing
that increase website and intranet speed. a subset of features, requiring no
The company released its first website configuration beyond “on or off”,
accelerator product in September 2008 designed for deployment into data
after a year of research and development. centers and hosting environments.
Aptimize’s products Future SKUs are planned targeting  Instead of the browser loading six
Aptimize’s software products speed up acceleration for software product verticals separate images, the accelerator merges
websites and intranets, using a common and mobiles devices them into a single mosaic meaning only
software “engine” that dynamically one image is loaded.
optimizes web pages in real time so How Aptimize technology works
browsers load them more quickly. Because Aptimize’s accelerator products use a
browser load time contributes up to 90% dynamic acceleration technique called 
to web page load times, this technique “runtime page optimization” (this is The web browser automatically
delivers huge benefits, doubling a website’s where the original RPO name came from). separates the combined image and displays
speed with no code changes and no extra Aptimize Website Accelerator doubles the webpage as normal. As well as images,
hardware. website speed with no code changes, no this same process is applied to scripts and
Aptimize’s first product released in extra hardware. stylesheets. The page is also compressed
September 2008 was the Aptimize Runtime It works on the simple principle that a and cached. The result is web pages that
Page Optimizer (RPO) – a software product simple webpage with fewer and smaller load in half the time with no code changes,
designed for SharePoint, ASP.NET and other things on it will load faster than a complex no extra hardware and with only a simple
Microsoft IIS-based websites and intranets. webpage with lots of things on it. This is installation on the web server.
“RPO takes the industry from “here’s because each extra thing on a webpage
what you need to fix” to “fast by default”. requires an additional roundtrip from
This is the next step in performance tool browser to server. This is why Google is
development - automatically making any fast (simple page, only a few things on it),
web page faster without the developer but other richer websites are slower.
having to do any additional work.” Aptimize accelerator software uses
– Steve Souders Web Performance a revolutionary new “resource merging”
Engineer Google USA technique that reduces the number of
In March 2009, Aptimize released a beta ingredients that make up a webpage and
test version for Apache on Linux operating the number of roundtrips the browser
system. makes to the web server to load a
By summer 2009, Aptimize plans to webpage.
reorganize its product line into SKUs:
• Aptimize Website Accelerator
(previously RPO) available for both
Linux and Microsoft. This is the
premiere product, delivering the most
aptimize sharepoint accelerator
Aptimize Limited
Level 1, 15 Allen Street, PO Box 19172, Wellington 6149, New Zealand
service@aptimize.com www.aptimize.com