Table of Contents

Chapter 1: Understanding e-books: Why you should write

Chapter 2: E book writing principle: The formula
Chapter : !ow to write and what to write
Chapter ": Choosing a category: The fiction and non-fiction genre
Chapter #: !ow many books to write
Chapter $: !ow long to write each book
Chapter %: &ormatting: 'implified solutions
Chapter (: )roof reading * editing: +aking it impactful
Chapter ,: The e book description: Con-erting browsers to buyers
Chapter 1.: E book selling principle: The formula
Chapter 11: E book pricing
Chapter 12: Where to sell
Chapter 1: +arketing and promotion: )utting your e book on the map
Chapter 1": /iral e book marketing: The game changer
Chapter 1#: 0uthor )rofile: Establishing a relationship with readers
Chapter 1$: Creating a brand: )attern recognition for tribe e1pansion
Chapter 1%: Co-er designing: /isually stunning * sale triggering designing
Chapter 1(: 2ook launching: &rom first publicity till release date
Chapter 1,: 0-oiding fatal e-publishing mistakes
0bout the 0uthor
Chapter 1
Understanding e-books: Why you should write
E-books are life changing
Treating it as a business
What this guide contains
Why new writers give up: The six hurdles
What you will not get from this guide
E-books are life changing
E-book3 4ou always wanted to write one but didn5t know what to write or where to begin6
4ou may ha-e dismissed the idea of writing an e-book because you thought it was simply
difficult and re7uired a literary insight or an e1traordinary imagination or you ga-e up because
you thought your ideas were not that great6 4ou may e-en ha-e begun writing your e-book but
gi-en up due to lack of guidance or direction6 8n all circumstances you wanted to break into the
highly rewarding world of e-publishing but did not know how6
The fact is e-books can be life-changing6 8f you want a steady stream of superior income and
you want to take the first big step in switching your career as a writer9 e-book writing would be
the best step you could take6 2ut why would you like to become an e-book writer: 2ecause it5s
not only rewarding financially but it5s uncomplicated3 E-book authoring is different from writing
a print book6 E-book writing is a craft that can be learned and mastered in a short period of time9
lot of writers ;or writers to be< understand this9 but ha-e yet to get started on their first e-book9
possibly you5re one of them: you5re not sure where to start9 or you5re concerned how you5ll find
the time6 8n less than fi-e years9 e-books ha-e gone from a tiny portion of the market supported
by a small audience to a multi-billion dollar market that5s altered the way we read and publish
books6 4ou need to grab your life changing share in this lucrati-e business and make the
transition as a writer and gain financial success6
What ama=on6com6com began is something phenomenal3 8t eliminated the middle man in
book selling6 Thanks to e-retailers you can now publish directly from your home6 >one are the
days when you needed a book agent9 a manager9 a publicist9 a publishing company contract9 a
lawyer and so on9 gone are the days of few select kings who wrote and sold books and got rich6
?ue to e-book publishing9 digital authors can bring out their own brands which sell in hundreds
and e-en thousands of downloads per day6
The modern writing hopeful can get a book into the market almost instantaneously thanks to
different facilitating tools a-ailable in digital publishing6 E-book writing is a skill that can not
only be ac7uired and cultured in a relati-ely short period of time but also speciali=ed in9 that is
why e-book marketplace is a multi billion dollar per year industry and it5s growing by the day
because writers like you want to reap the benefits of this highly lucrati-e industry by publishing
their work6
rofessional writers ha-e also started publishing their own e-books now9 but e-book writing
is not only about professional and seasoned writers self publishing their work but about anyone
who has an idea that has a market and wants to write about it3 8t5s about putting your idea in
words and selling it to a-id searchers who will want e1actly what you ha-e written9 remember
your ideas are as good as any professional writer may be e-en better6
There are different methods and formulas according to which different writers write their
books and sell them and in great numbers too and the books -ary from one topic to another6 !ow
do they do it: 'imple3 They identify a pattern of demand in book topics in a certain niche or
niches and e1ploit the niche to its full monetary potential6 Today there are se-eral tools a-ailable
which will gi-e you information regarding what topics * titles the readers want and you can
access this information in a clicks time6
!fter selecting the title the ne1t step is ob-iously writing the book on the researched title but
a psychological barrier amongst writers-to-be to is a doubt shadowing their writing ability9 true3
4ou need e1pression power9 but that too is simplified today6 There are billions of web pages for
your specific topic where you can fulfill your research needs and there are se-eral fiction@non-
fiction specific writing software5s9 most free9 which will perform from auto composing your
sentences to formatting and proof reading9 hence making your book as attracti-e as anything for
the buyer6 Aow is the best time to enter the e-book industry as it is e1panding at an e1ponential
rate and change your life6
Treating it as a "usiness
! lot of enthusiastic writers or writers-to-be embark on writing e-books but what they don5t
reali=e is that writing is only $.B to%.B of this trade and the rest deals with de-eloping e-book
business skills6 +ost new entrants in e-book writing fail because they do not e-ol-e into an Ce-
book business person E-book writing is a business Dust like any other6 4ou need a superior
product with a demand and a selling strategy that gets you results6 4our goal is to pro-ide a well
written9 right on the topic e-book which is in a plain9 crisp9 easy to get to style9 which makes
sense and wins the heart of the readers to the point they are willing to pay and download6
Eemember no one will download a book which you are gi-ing away e-en for free if it does not
ha-e 7uality content and does not fulfill what its title claims6 8f the book has no meaning attached
to it from the buyer5s point of -iew it won5t sell9 the golden words are Ccontent is kingF
This e-book is ideal for beginners as well as e1perienced writers who need a refresher course
in the ad-anced as well as down-to-earth basics of writing * selling6 0bility and inspiration canGt
be taught but if you ha-e pro-en and winning formula according to which you can write then
nothing can hold you or anyone back in writing not Dust a few but se-eral e-books9 the formula
makes it simple and it takes out the mystery and fear from writing and e-publishing6
#ifty shades of grey sold %. million copies and it is still selling but not e-ery book is a
bestseller and H 1 selling authors are not that many9 but if your book sells in a steady fashion and
steadily mo-es towards higher numbers of sales in a month then your book is doing Dust fine9 you
can e-en reach the bestsellers list or close if you implement both the writing and selling formulas
in their entirety6
$emember people don5t buy e-books they buy solutions or entertainment or more
specifically they search for the best utilization of their free time or the best solution for
their need6 4ou do not ha-e to be a world class writer to satisfy their needs9 all you need to do is
employ a sensible writing system from start to finish6 8n order to write and sell an e-book all you
ha-e to do is follow the pro-en formula and you will start earning in as little as a month5s time6
The more you write the more you make9 there is accrued income6 What you may ha-e written
months and years ago will still be earning you money today9 it5s that simple3
%ou ha-e to write your e-book with the intention of treating it as a business asset or unit9 this
starts at the time of title conception6 'econd when your write a book you ha-e to do it with the
idea of creating a brand6 0 business is more recogni=ed with its own branding9 branding is
essential for your followers or tribe to grow9 there is a whole chapter in this guide on branding
your writing6
&f you are looking for a small passi-e income than this e-book is not or you9 as mentioned
earlier e-book writing has a huge financial potential that keeps growing by tens of millions each
year6 The total number of e-books sold has surpassed the number of print books sold6 'o you
really ha-e to ask yourself what you really want from your e-book6 0 little something that pays
your mortgage and your utility bills or do you want a hundred thousand dollars: 8 started out
writing e-books not with the intention of making Dust a few thousand dollars a month but with a
burning desire of attaining a much superior source of re-enue which would take me out of the
struggling routine and that it did in a matter of a few months6 When 8 began writing my first e-
book 8 knew success was within reach9 8 found out e-book writing was something 8 could not
only e1ecute well but also master it and that also in a short period of time6
What this guide contains
There are se-eral methods and principles which different writers ha-e disco-ered in writing
and selling their e-books o-er time6 This book will talk about pro-en demonstrated methods9 a
formula according to which you will write and sell6 There is nothing in this guide that is -ague or
ambiguous6 Two different writing formulas9 basic and superior are e1plained in detail along with
their working principles6 8n addition the selling formula is e1plained separately6 E-ery page9
e-ery paragraph and e-ery sentence is instructional in this guide and gi-es directions on
practically implementing the chapter obDecti-es6 The formulas work in all niches including the
non-fiction genre and for short stories and no-els in the fiction genre6
& mentioned writing about your CideasF in the beginning6 What if you are -ery an1ious and
keen to get into e-book writing but you don5t ha-e an idea yet or don5t ha-e a -iable idea6 This
guide book will show you where to get your ideas fromI in fact we tell you that right in the -ery
beginning6 4ou do not ha-e to be a pro in order to write and sell6 8 ha-e been using this formula
since 2..%and ha-e been using it successfully to make an income online9 in fact if used
consistently it can become your ticket to building online empire of writing and selling e-books
like hundreds of other successful new writers6 8 only wish 8 had started earlier3
This guide will gi-e you 0 to J directions from choosing a title to launch day acti-ity and
e-erything in between9 so that you can succeed right with your first publication on your -ery first
day of launching3 Kack of guidance and absence of specific instructions result in confusion and
chaos for a would-be e-book writer9 for e1ample9 the biggest mistake new e-book writers make is
picking an idea that they think is good without ascertaining whether the market is approachable6
'ome topics may sound like great possibilities because you know there5s a big market out
there but there are other factors that ha-e to be considered before embarking on a topic9 chapter
1# discusses all the ca-eats6 )icking a topic is the first and most critical step in e-book writing9
why is it critical: 2ecause titles are what book searchers are looking for6 8f you write on a dead
end topic don5t e1pect it to sell no matter how well written it is or because you lo-e the topic6
This guide e-book will not only tell you how to choose a topic but will also tell you e1actly how
long your book should be9 what should be the composition9 its substance9 how to get it formatted
and proof read9 how to market it9 how to launch it9 how to design an eye catching co-er and e-en
how to a-oid mistakes in e-publishing and much more6
There are 1, chapters full of pinpointed directions and e1amples that walk you through the
whole process of e-book writing and selling and each chapter is like workshop where you will be
getting a hands-on feel of work that you will be performing6 The 7uestions and topics addressed
in this book are those which any serious e-book writer or a would-be writer would want
answered6 This book makes it easy to implement chapter obDecti-es by pro-iding pre-iously
applied successful9 practical and detailed knowledge for e-ery step in writing your e-book with
e1amples where needed6 This book is also speckled with insider information and tips which
would gi-e you a head start in writing a great selling book6 The writing and selling formula not
only sa-es you time but also the mental perple1ity and anguish of learning through the
e1hausting trial and error Dourney6 8t would be not wrong to say that instead of short cuts you will
find the precise methods for accomplishing your goal of writing a -olume seller6
&n my search for a self teaching guide on how to break into e-book writing and selling 8 came
across massi-e and readily a-ailable free information in the shape of books and blogs and
articles which were either moti-ational9 contained -ague information or ne-er ga-e me a starting
point or were incomplete6 'ome free information on the internet is -ery useful but it is always
partial and a-ailable in bits and pieces6
Websites and blogs alike suggest tens of methods for e-book writing but what is needed
instead is specific guidance which gi-es the big picture and a plan and step by step instructions9
tutorials and mini workshops6 'imply suggesting that you write an e-book on your researched
topic and promote it on social media and buy ad-ertisements to get a web appearance does not
gi-e you a starting point6 'eriously how many of us ha-e a circle of influence: !ow many of us
can boast of incoming traffic by a mere tweet calling buyers to our website: !ow many of us
ha-e a thousand or more cash spending followers on twitter9 &acebook or >oogleL: The answer
is not so many or may be none at all3
!musingly there are websites that wrap up the e-book writing business from start to finish in
Dust a few paragraphsI nothing can be more misleading or amusing6 E-book writing is a serious
and rewarding industry and not e-eryone is a born writer9 but with today5s affordable and
powerful tools to aid a writing hopeful9 one can easily mo-e into writing an e-book that sells in
tens or e-en hundreds of downloads per day6 This book is a concise guide and contains only the
most rele-ant and most current solutions and directions and options which will get you results6
The information pro-ided is tested and has a demonstrated success rate9 learned o-er the course
of years by this author9 it will sa-e you the trial and error Dourney and you won5t ha-e to rein-ent
the wheel9 the bottom line is you will sa-e time and help you reach the ranks of the professionals
by Dust following the formula6
&f you follow the formula9 you will be writing e-books in a month5s time6 4ou will go beyond
writing simple e-books and begin building a brandMyour brand9 which will not only establish
you as a writer in your particular niche and make you a household name but will also build your
e-book empire9 but you ha-e to take the first step3 4ou ha-e to write your first e-book6
Why new writers give up: The six hurdles
'urprisingly it5s not the creati-ity re7uired in writing that becomes a comple1ity for e-book
writer5s especially new ones9 it5s the secondary factors which writers dread and fear9 these
secondary factors are e7ually important as authoring6 The sticky areas emerge as soon as the
writing part is complete and the writer mo-es to finali=e the manuscript before uploading6 'ticky
areas include editing, proof reading, formatting, marketing and correct use of social media
and lastly, cover designing9 these tasks may seem simple at first but when the writer takes on
them they pro-e to 7uite daunting6 Eemember you are competing with professionals out there
who may ha-e outsourced their editing9 proofreading9 formatting9 general marketing9 social
media marketing and co-er designing9 but it is possible to o-ercome and o-erride these hurdles if
you ha-e solutions and directions6
2ut why are these areas sticky: They are sticky because each of these areas re7uires a
different skill set which has to be learned and cannot be de-eloped o-ernightI hence most writers
are o-erwhelmed and gi-e up6 'ome writers due to lack of will fail to fully implement sticky area
obDecti-es or implement them only partially which lea-es their e-book sitting on their hard dri-e
instead on a sales page online6
Errors in editing and proof reading can seriously lea-e a dent in your fledgling writing debut
and discourage readership from growing6 &ormatting is another area which if done in an amateur
fashion can immediately start a barrage of negati-e re-iews and diminishing sales6 The ne1t big
task is marketing9 marketing is a multifaceted Dob9 and it has many features6 +ost new writers
would not know where to begin their marketing or which channel to choose6 The e-book
marketing and promotion has to be consonance with the current trends9 the rules of the game in
marketing keep changing after a while and one has to be in sync with the newer trends9 this guide
teaches you how to stay in sync6 The marketing section is di-ided into basic and ad-anced areas
with yet another full chapter for e1pert users who ha-e completed the basic and ad-anced
sections6
!ighly important is the e-book co-er which is a true litmus test for any e-book writer to show
his or her creati-ity6 Co-er designing is also something which the new writer may be doing for
the first time6 This guide has a thorough chapter9 in fact is one of the most detailed one9 why:
2ecause co-er is the first contact which the customer will ha-e with your e-book and hence the
co-er must be striking and impactful e-en in the thumbnail image seen in a list of other titles at
0ma=on6com or any other site where you plan to sell it6
0nother speciali=ed area in e-book sales is the 'ocial media6 'ocial media marketing must be
utili=ed to its fullest9 but then again the new entrants in e-book writing business can easily get
lost in this -ast medium9 they would not e-en know what type of account to open6 This guide
effecti-ely e1plains social media usage specifically for e-book marketing in a whole separate
chapter with instructions and practical and pro-en e1amples for the no-ice user6 'pecial
importance is stressed on these si1 areas so that you do not get pu==led or perple1ed and produce
a substandard product9 or worst9 gi-e up writing3
What you will not get from this e-book
This e-book is not about a get rich o-ernight schemeI howe-er it will e1pedite your efforts to
make a superior income from writing e-books by sa-ing you time and by stopping you from
wandering astray6 What you will get is an accelerated pathway to writing success6 What this book
will also not contain is an o-er load of information9 there is tons of information a-ailable on how
to write and sell an e-book for profit9 but throwing an enthusiastic reader some ". plus chapters9
with each chapter ha-ing tens of sub headings does not help anyoneI you can5t gi-e a formula or
you cannot call it a formula if you select e-erything on the e-book writing and selling industry9
nothing can be more discouraging than information o-erloading6 What you won5t find in this
guide are inspirational sermons9 as is the case with most C!ow ToF books these days6 The
problem with moti-ational and inspirational chapters is that they don5t gi-e you a road map9
instead they place the burden on you to find solutions6 'ure inspirational lectures sound good but
they don5t mean much pragmatically9 they gi-e you a false assurance of changing your life6 This
guide assumes you are charged up already and prepared to take the plunge into the e1hilarating
and life changing world of authoring your -olume selling e-books6 4ou may buy the ebook
writing and selling formula at smashwords6com
https:@@www6smashwords6com@books@-iew@"%$2"%
!bout the !uthor
Cynthia (abriel Clark is a flower shop owner turned e-publisher and writer from the mid-
west region of the United 'tates6 'he began her e-book writing career in 2..% and writing is her
full time obsession and occupation e-er since6 !er specialty is the highly profitable category of
How To and self help books6 Cynthia occasionally writes fiction short stories and Ao-ella5s as
well6 'he runs a workshop on e-publishing from her house in Chicago once a year6 !er reason
for success in e-book sales according to her is her easy to get narrati-e and simplicity in
e1pression which is easily understood by anyone6 Cynthia is also a published and award winning
poet6 'he is married with two children6