0 Bewertungen0% fanden dieses Dokument nützlich (0 Abstimmungen)
107 Ansichten26 Seiten
In collaboration with Luisa beccaria fashion company, I created a brand project for the realization of a fashion show, analyzing the brand image, style, and inspirations and following all the process, from contents (based on a detailed trends analysis) to the graphic, visual design,and packaging of the product.
*Note: File ready for print process.
Created by using Photoshop and InDesign programs.
In collaboration with Luisa beccaria fashion company, I created a brand project for the realization of a fashion show, analyzing the brand image, style, and inspirations and following all the process, from contents (based on a detailed trends analysis) to the graphic, visual design,and packaging of the product.
*Note: File ready for print process.
Created by using Photoshop and InDesign programs.
In collaboration with Luisa beccaria fashion company, I created a brand project for the realization of a fashion show, analyzing the brand image, style, and inspirations and following all the process, from contents (based on a detailed trends analysis) to the graphic, visual design,and packaging of the product.
*Note: File ready for print process.
Created by using Photoshop and InDesign programs.
BECCARIA A3.indd 2 24/05/13 14.43 The Milanese designer, Luisa Beccaria, is a contemporary romantic whose artistic vision is drawn from an array of cultural experiences fused with vivid imagination. The re- sult is a dreamy style at once glamorous, elegant and feminine. Soft, muted colours, luxurious fabrics, sensual shapes, inimitable details, combined with Luisas signature extrav- agant chic, give her pieces their sophisticated allure. Born in Milan, Luisa designed and showed her frst collection at age 20 in an art gallery in the city. In 1984, she opened her frst retail shop on via Madonnina, quickly fol- lowed by another one for her childrenswear designs. In 1991 she opened the present Luisa Beccaria store and showroom located in the Brera district. Luisa Beccaria continued to show in non-traditional venues: art galleries, historic courtyards, and public streets. She was invited to participate in the Alta Moda shows in Rome from 1991 to 1993, where together with Valentino and Versace, she was invited to Paris by the Chambre National de la Couture to participate in the haute couture shows from 1993 to 1995. Luisas clothing then caught the eye of the French house of Chloe, where she was ofered the position of womens Ready to Wear Designer. Ultimately, Luisa chose to pursue her own vision, dedicating herself to the creation of her ready to wear line. From 1996 Luisa Beccaria has presented her prt-a-porter during Milano Collezioni, selling to top stores in the U.S., including in New York- Barneys, Bergdorf Goodman, Henri Bendel, Linda Dresner and Jefrey. In the U.K. Browns, Selfridges, The Cross and Mimi and worldwide, stores in Germany, Spain, Australia and Asia as well as www.netaporter.com. Luisas clothes have been worn by many celebrities including Lucy Lui, Halle Berry, Uma Thurman, Charlize Theron, Emilia Fox and Laura Bailey. Luisa and her husband, the Sicilian aristocrat Lucio Bonaccorsi, live with their fve children, Lucilla, Lucrezia, Ludovico, Luna and Luchino (born on Christmas in 1999). While based in Milan, they often escape to their Sicilian estate Borgo of Castelluccio, the 18th century castle and village set in an enchanted landscape on a mountainside, where Luisas romantic aesthetic is realised. THE LOOK Luisa Beccaria, is a contemporary romantic whose artistic vision is drawn from an array of cultural experiences fused with vivid imagination. The result is a dreamy style at once glamorous, elegant and feminine. Soft, muted colours, luxurious fabrics, sensual shapes, inimitable details, combined with Luisas signature extravagant chic, give her pieces their sophisticated allure. Her creations are light as snow, impalpable. The fabrics most commonly used are noble: the chifon, silk, organza. BRAND PROFILE BECCARIA A3.indd 3 24/05/13 14.43 BECCARIA A3.indd 4 24/05/13 14.43 Fashion Shows BECCARIA A3.indd 5 24/05/13 14.43 Fall-Winter 2005/2006 Spring-Summer 2006 Fall-Winter 2006/2007 BECCARIA A3.indd 6 24/05/13 14.43 Spring-Summer 2007 Fall-Winter 2007/2008 Spring-Summer 2008 BECCARIA A3.indd 7 24/05/13 14.43 Fall-Winter 2008/2009 Spring-Summer 2009 Fall-Winter 2009/2010 BECCARIA A3.indd 8 24/05/13 14.43 Spring-Summer 2010 Spring-Summer 2011 Fall-Winter 2010/2011 BECCARIA A3.indd 9 24/05/13 14.43 Fall-Winter 2011/2012 Spring-Summer 2012 Fall-Winter 2012/2013 BECCARIA A3.indd 10 24/05/13 14.43 Spring-Summer 2012 Fall-Winter 2013/2014 BECCARIA A3.indd 11 24/05/13 14.43 BECCARIA A3.indd 12 24/05/13 14.43 Luisa Beccaria ss 2014 From my point of view BECCARIA A3.indd 13 24/05/13 14.43 Outfts BECCARIA A3.indd 14 24/05/13 14.43 BECCARIA A3.indd 15 24/05/13 14.43 BECCARIA A3.indd 16 24/05/13 14.44 Accessorizes BECCARIA A3.indd 17 24/05/13 14.44 Visual BECCARIA A3.indd 18 24/05/13 14.44 BECCARIA A3.indd 19 24/05/13 14.44 Casting BECCARIA A3.indd 20 24/05/13 14.44 Magdalena Jasek Sabine Cozijnsen Luisa Bianchin BECCARIA A3.indd 21 24/05/13 14.44 Julia Johansen Esm Wissels Nastya Zhidkikh BECCARIA A3.indd 22 24/05/13 14.44 Make Up &Hair BECCARIA A3.indd 23 24/05/13 14.44 Make up- zoom eyes Hair BECCARIA A3.indd 24 24/05/13 14.44 Location BECCARIA A3.indd 25 24/05/13 14.44 Pinacoteca di Brera, via Brera 28, Milan BECCARIA A3.indd 26 24/05/13 14.44