PRESENTATION ON NEW

PRODUCT DEVEL0PMENT
SUBMITTED BY
RAMYA
VINUTHA
SUNITHA
DEEPIKA
Ruquiya
Rasiyssa
PRODUCT
CHOCOLATE
Is universally loved and hence global
demand for its remains constant.the chocolate
emphasizes food that nourishes the body,sustain
energy over time,contain healing qualities and
essential nutrients and support a sustainable
environment.
EXECUTIVE
SUMMARY
SECTOR:HEALTH CARE
PRODUCT:CHOCOLATE(CONCER
N WITH HEALTH AND HYGEINE)
It helps to all levels of customers
ENVIRONMENTAL
SCANNING
In today`s environment so many diseases are
growing ,as we all know that companies are
using more chemicals to prepare chocolate. as
per that many peoples involved in diseases. It is
happening due to non taking of nutritional food.
So to make environment healthy our company
has decided to produce a product as a
nutritional chocolate, which gives healthy and
tasty benefits to the society and applicable to
all age of peoples.
OBJECTIVES
To ensure the safe and effective use of
herbal chocolates by practitioners and
consumers.
To satisfy the expectations of the
consumer.
To build health conscious to customer
To acquire market position for long time.
SEGMENTATION AND TARGETING
For all levels of customers
like childrens,youths,
and elders.
POSITIONING
As our product is mainly concern health
and hygiene factors. we are entering into
the minds of customers through advertising
our product chocolate through doctors,
medical shops medical rep so that our
product will remains in the customers mind
for long time.
Company name : JEEVA
LIST OF PRODUCTS
1.Amal
2.Trait
3.Arjuna
4.IMMORTAL
Why to use this product???
1.AMAL
In this chocolate we used amla, sugar, pepper.
It mainly increases the immunity power of human.
Helps in digestion,reduce cholestoral,maintain blood
pressure and sugar level normal.
Improves eye sight and it is a rich source of vitamin c.
2. Trait
It is basically made up of multigrains instead of using
milk powder in chocolate we used multigrain milk and
cocoa.
multigrain are used to increase the protein.
cocoa helps to reduce headache and to remove
kidney stones.
protect the brain and modify blood sugar level.
3.ARJUNA
In this chocolate we used hibiscus, arjuna trees
root and jaggery.
It helps to fight against cancer and ageing.
reduce heart problem.
Helps in DNA protection.
4.IMMORTAL
In this we used amrutha balli,yashtimadhu.
It is a premature ageing improves
immunity,skin reproductive.
it is used in treating illness like jaundice,
Ebola, dengue, malaria and antipyretic
fever.
*Yashtimadhu(sweet wood)
it is used as a sugar agent it is
excellent emollient and hence used in cough,
asthma.
Thank you