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THE NEW COMMISSION TAKES FORM

INSIGHTS BRUSSELS
Monthly alert on key EU policy developments
Issue 23 | September 2014
Editorial - Leonardo Sforza 3
Whos who of the new Commission 4
Whos who of the new Commission: In depth 5
Vytenis Andriukaitis - Health & Food Safety 6
Elzbieta Bienkowska - Internal Market, Industry, Entrepreneurship
and SMEs 7
Jonathan Hill - Financial Stability, Financial Services & Capital
Markets Union 8
Miguel Arias Caete - Climate Action & Energy 9
Gnther Oettinger - Digital Economy & Society 10
Cecilia Malmstrm - Trade 11
Next Steps 12
Contents
All eyes and ears of the Brussels bubble,
including the enlarged EU family of observers
and decision makers in the European capitals
and beyond, are turned to follow the best show in
town. Probably less glamorous than Lady Gaga &
Tony Bennetts recent concert on Brussels Grand
Place, the hearings of the 27 designated members
of the new European Commission taking place at
the European Parliament until 7 October promise
to be more insightful and inspirational.
In a unique practice of real democratic scrutiny
that has no equal in national parliaments and
executive bodies, Commission nominees will
be on the grill of the relevant committees of the
Parliament, for at least three hours each, sharing
their views, priorities and perspectives on the
assigned portfolio. For fve of the most controversial
nominees the scrutiny risks to be tougher and the
exercise may, even for experienced high profle
national policy makers, reserve reputational traps
that can last for a whole political carrier.
For public afairs analysts and stake-
holders at large, but also for the EU
administration as such, the parliamentary
hearings are the frst opportunity to anticipate
and understand future policy directions, goals
and operational plans in the wide range of policy
areas under the Commissions responsibility.
Commission President-elect Jean-Claude
Juncker undertook a complete reshuffe of focus
and organization, making the hearings this time
even more important than in the past. In this new
edition of Insights Brussels we feature six of the 27
designated Commissioners with industry specifc or
cross-sector competences which are most likely to
affect the business of our clients.
All eyes and ears on Brussels
The hearings of the 27 designated members of the new European Commission taking place
at the European Parliament until 7 October promise to be insightful and inspirational.

A week of truth and
understanding
LeOnardO SfOrza
Managing Director
MSLGROUP Brussels
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Jobs, Growth, Investment
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Budget
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Digital Single
Market
Justice, Consumers
and Gender Equality
Digital
Economy
& Society
Economic and
Financial Afairs,
Taxation and Customs
Employment, Social
Afairs, Skills and
Labour Mobility
Regional
Policy
European Neighbourhood
Policy & Enlargement
Negotitations
Migration &
Home Afairs
Health & Food
Safety
Financial Stability,
Financial Services
& Capital Markets
Union
Internal Market,
Industry,
Entrepreneurship
and SMEs
Climate
Action &
Energy
International
Cooperation &
Development
Competition Transport &
Space
Trade
Environment,
Maritime Afairs
and Fisheries
Education,
Culture, Youth and
Citizenship
Research,
Science &
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Agriculture
& Rural
Development
Humanitarian
Aid & Crisis
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Better Regulation, Inter-Institutional Relations, the
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Whos who of the
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In depth
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Miguel Arias Caete
Climate Action & Energy
Elbieta Biekowska
Internal Market, Industry, Entrepreneurship and SMEs
Cecilia Malmstrm
Trade
Vytenis Andriukaitis
Health & Food Safety
Jonathan Hill
Financial Stability, Financial Services & Capital Markets Union
Gnther Oettinger
Digital Economy & Society
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Lithuanian Vytenis Andriukaitis will serve as Commissioner
for Health & Food Safety, succeeding the current Maltese
Commissioner Tonio Borg. Given his professional and
political expertise on healthcare issues, Andriukaitis
nomination received broad public endorsement in particular
by health advocacy organisations. In the new Juncker
setup, the Lithuanian will predominantly contribute to
projects steered and coordinated by the Vice-President for
Jobs, Growth, Investment and Competitiveness Finnish
Commissioner Jyrki Katainen.
The mission statement for the future Health and Food
Safety Commissioner indicates that Commission Presi-
dent-elect Juncker considers the existing EU food safety
policy framework as
well-developed, com-
plete and mature. The
priority thus lies in ex-
ercising, modernizing
and simplifying EU
legislation to the best
effect rather than com-
ing up with new regulation. In this respect, Andriukaitis will
be asked to cooperate with the Vice-President in charge of
Better Regulation Dutchman Frans Timmermans. Specif-
ic tasks include
Strengthening the EUs capacity to deal with crisis
situations in food safety or pandemics.
Within the frst six months of the mandate, reviewing
the existing decision-making process applied to ge-
netically modifed organisms (GMOs).
Human health is by and large a national competence.
Andriukaitis shall thus concentrate his efforts on helping
Member States to address the challenge of increased de-
mands on health services and more complex technological
choices at a time of intense pressure on public fnances.
On relevant matters, the Directorate-General for Health
and Consumers (DG SANCO) will report to Andriukaitis.
The Lithuanian Commissioner is a senior health expert.
He worked for many years as surgeon and was member of
the Lithuanian Heart Association, the Lithuanian Doctors
Association and the International Doctors Association. As
of 1990, Andriukaitis was several terms member of the
Lithuanian Parliament and for four years Vice-Chairman of
the Health and Social Affairs Committee. Since 2012, and
up until his nomination as EU Commissioner, he held the
offce of Lithuanian Minister of Health.
Vytenis Andriukaitis has even broader political experi-
ence. To begin with, on top of his medical studies he also
has a university degree in history and political science. He
was member of the Council of Europe Parliamentary As-
sembly, twice candidate for the offce of President of the
Republic of Lithuania, deputy Chairman of the Lithuanian
Parliament, and member of the EU Convention on the Fu-
ture of Europe (the Constitutional Convention).
On a more private note, it is of interest that Andriukaitis
was born in the former Soviet Union, following his parents
deportation to Siberia in 1941. He was active participant in
the anti-Soviet underground and eventually arrested and
questioned by the KGB. In 1990, he was member of the
Working Group which prepared the Act of Independence,
concluding Lithuanias secession from the USSR.
One of the frst challenges to be tackled by Andriukaitis
regards the transfer of control of important industry felds
related to clinical devices and cosmetics from the Health
Department to the Commissioner and Directorate Gener-
al responsible for Industry and Single Market. The shift of
orientation is being already questionned by several patient
and Health NGOs and is likely to be questioned during the
parliamentary hearing.
Vytenis Andriukaitis
Health & Food Safety
Paola Testori Coggi (IT)
Director General DG SANCO
Commissioners cabinet
huMan hEaLth iS
By anD LarGe a nA-
TiOnaL ComPeTenCe.
Arnas Vininas (LT)
Head of Cabinet
Directorate General
6
Following his appointment as European Council President,
Polands former Prime Minister Donald Tusk decided to nomi-
nate his closest aide and Deputy Prime Minister, Elzbieta Bien-
kowska, as Commissioner. Bienkowska was assigned with the
Internal Market, Industry, Entrepreneurship and SMEs port-
folio, thus succeeding the current Commissioner for Internal
Market and Services, the French Michel Barnier as well as the
Commissioner for Industry and Entrepreneurship, the Italian
Ferdinando Nelli Feroci. Commentators in Poland underlined
the fact that Tusk and Bienkowska had at national level been an
effective, charismatic, trusted and respected golden political
couple. Some say the Polish duo would try to replay their na-
tional success in Brussels.
According to Commission President-elect Jean-Claude
Juncker, the EUs single market is Europes best asset in times
of increasing globalisation. Bienkowskas task will be to com-
plete the internal market and make it the launch pad for Eu-
ropean companies and industries to thrive in the global econ-
omy. Juncker stresses the need to build synergies between a
high-performing industrial base and a strong services sector.
This should ensure that Europe maintains its global leadership
in strategic sectors with high-value jobs such as the automotive,
aeronautics, engineering, chemicals and pharmaceutical indus-
tries. In more detail, this includes the following objectives:
Shaping a renewed strategy for completing the internal
market for goods and services. This includes review-
ing the application and scope for further extending the
principle of mutual recognition in the single market and
designing new policy measures to address remaining ob-
stacles.
Raising the profle of industry in the economy, from less
than 16% of EU GDP today towards an aspirational 20%
by 2020. This implies stimulating investment in new
technologies, improving the business environment, and
easing access to markets and fnance, particularly for
SMEs.
Contributing to the success and effectiveness of the Eu-
ropean Semester of economic policy coordination, by
identifying new sources of jobs and growth, looking at
remaining bottlenecks and necessary action at national
and European level.
Playing a particular role in supporting the better regu-
lation agenda.
Encouraging Member States to create more synergies
and stronger cooperation in defence procurement in
order to avoid duplication of national programmes and
match resources to our foreign policy ambitions.
Bienkowskas mission letter stipulates that she would
contribute, in particular, to projects steered and coordinated
by not less than four Vice-
Presidents: the Finn Jyrki
Katainen, Vice-President for
Jobs, Growth, Investment and
Competitiveness, the Latvian
Valdis Dombrovskis, Vice-
President for the Euro and
Social Dialogue, the Estonian Andrus Ansip, Vice-President for
the Digital Single Market, and the Slovene Alenka Bratuek,
Vice-President for Energy Union. Elzbieta Bienkowska will be
assisted in her mission by a yet to be established Directorate-
General, result of a merger between the current DGs for
Internal Market and Services (DG MARKT) and for Enterprise
and Industry (DG ENTR).
The so-called Polish iron lady is recognized for her com-
petences, energy and pragmatism. She describes herself as a
technocrat with a strong experience in managing EU regional
funds. Prior to her appointment as commissioner, Bienkowska
was Minister of Regional Development in 2007 before being
promoted Deputy Prime Minister in 2013 with a double portfo-
lio of infrastructure and development. She is said to have good
communication skills and to be fuent in English.
Elbieta Biekowska
Internal Market, Industry,
Entrepreneurship and SMEs
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Commissioners cabinet
Jonthan Faull (UK)
Director General DG MARKT
Daniel Calleja Crespo (ES)
Director General DG ENTR
euS SinglE
MarkeT is euroPeS
BeSt AsSet
Tomasz Husak (UK)
Head of Cabinet
Directorates General
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In the Juncker Commission, British Conservative Jonathan
Hill shall become Commissioner for Financial Stability, Fi-
nancial Services and Capital Markets Union, thus succeeding
caretaker-Commissioner for Economic and Monetary Affairs
and the Euro, Jyrki Katainen. Up until 30 June 2014, this post
was held by the latters compatriot Olli Rehn. Jonathan Hill
even takes elements of the competences from current Com-
missioner for Internal Market and Service Michel Barnier.
Hills nomination was perceived by many as appeasement
to the UK government, who had criticised in the past EU ef-
forts to increasingly harmonise fnancial markets regulation
the fnancial services sector being of particular importance
to the UK economy. His selection even raised some aston-
ishment in his home country, given Hills reputation as being
pro-European on the one hand, yet rather low-profle on the
other.
Jonathan Hill shall, in
particular, contribute to
projects steered and co-
ordinated by the Commis-
sion Vice-President for
Jobs, Growth, Investment
and Competitiveness,
Finnish Jyrki Katainen,
and the Vice-President
for the Euro and Social
Dialogue, Latvian Valdis
Dombrovskis.
In Hills mission statement, Jean-Claude Juncker assigns
the Brit with the task to ensure in particular that the Commis-
sion remains active and vigilant in implementing the existing
supervisory and resolution rules fully in order to make Eu-
ropean banks more robust. He shall also look at corporate
governance in these industries and strengthen the rights of
consumers. Additional focus shall be given to develop and
integrate capital markets as a source of fnancing for innova-
tive projects and long-term investment.
In more detail, this includes amongst others:
Measures to improve the investment environment and
initiatives on the long-term fnancing of the economy
(revive sustainable and high quality securitisation mar-
kets, reduce the cost of raising capital limit companies
dependence on bank funding).
Ensuring timely and effective implementation of the f-
nancial services regulatory reform agenda (esp. on time
set up of the Single Resolution Board).
Reviewing the functioning and the operation of the Eu-
ropean Systemic Risk Board and the (governance and
fnancing of the) three Supervisory Agencies (ESAs),
including identifcation of fnancing models for ESAs
that exclude national budget contributions.
Bringing about an integrated Capital Markets Union by
2019.
Ensuring the safety and modernisation of the Unions
regulatory framework on digital/electronic payments in
order to facilitate online purchases.
A new Directorate-General for Financial Stability, Financial
Services and Capital Markets Union will report to Commission-
er Hill.
Jonathan Hill (or Jonathan Hopkin Hill, Baron Hill of Oar-
eford) is lifelong member of the House of Lords. A former
political lobbyist and PR consultant, Hill was special adviser
to Cabinet Minister Kenneth Clarke and adviser to Conserva-
tive PM John Major. From 2010-2013 he served Prime Minister
David Cameron as Parliamentary Under-Secretary of State for
Schools in the Department for Education. In January 2013, Hill
became leader of the House of Lords. Jonathan Hill has a de-
gree in history.
Beyond the organisation of a newly created department,
Hills operations will be under close scrutiny by the fnancial
services industry and by the European Parliament when tack-
ling the implementation of the fnancial regulation package al-
ready adopted and when addressing new regulatory tools that
may be required to improve the EU investment environment.
Jonathan Hill
Financial Stability, Financial Services
& Capital Markets Union
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Commissioners cabinet
Matthew Baldwin (UK)
Head of Cabinet
deVeLop and InTe-
Grate capiTaL maR-
KeTs As a SourcE Of
FinanCing For innO-
VaTivE ProJeCts.
A new Directorate General for Financial
Stability, Financialy Services and Capital
Markets Union will be set up.
Directorate General
8
As an early supporter of Commission President-elect
Jean-Claude Juncker, Spain had a good opportunity to get
an important portfolio. It therefore came as no surprise that
Miguel Arias Caete was appointed Commissioner for Cli-
mate Action and Energy, succeeding the current Commis-
sioner for Energy, German Gnther Oettinger, and Com-
missioner for Climate Action, Danish Connie Hedegaard.
The Spanish government expressed satisfaction after this
appointment, especially because energy interconnections
have been a top priority for Spain over the last years. How-
ever, Caete is likely to face a tough hearing in the Euro-
pean Parliament because of his supposed lack of climate
knowledge, his personal interests and investments in the
energy sector and after having made comments during
the May electoral campaign
which were interpreted by
some as being sexist. So-
cialist and Green MEPs al-
ready confrmed that they will
scrutinize the Commission-
er-designate very closely.
In Caetes mission statement, the Commission Pres-
ident-elect Juncker indicated that the new Commissioner
for Climate Action and Energy would, as a rule, liaise close-
ly with the Vice-President for Energy Union, the Slovene
Alenka Bratuek and would contribute to projects coordi-
nated by Vice-President for Jobs, Growth, Investment and
Competitiveness, the Finn Jyrki Katainen.
Juncker also underlined the prominent role Caete will
have to play in establishing a European Energy Union, unit-
ing Europes negotiating power vis--vis third countries,
diversifying supply sources, enhancing the share of renew-
able energies in Europe and increasing energy effciency.
This includes in particular the following objectives:
Contributing to the completion of the internal market
for energy, based on the identifcation and selection
of infrastructure projects on which to focus, on the
assessment of the need to add to the current legal
framework and on the concrete follow-up of the im-
plementation of existing legislation.
Contributing to the jobs, growth and investment pack-
age to be presented within the frst three months of
the new Commissions mandate. A particular focus
of this package will be on infrastructure such as en-
ergy networks, as well as on renewable energy and
energy effciency.
Increasing Europes energy security by diversifying
sources and routes of energy imports and combining
Europes negotiating power.
Steering the preparation and negotiations of the leg-
islative instruments that will follow political agree-
ment on the 2030 energy and climate framework.
These proposals should be made early on in the
mandate.
Continuing to develop EU policy for renewables as
well as energy effciency.
Strengthening and promoting the Emissions Trading
System.
Ensuring that the EU plays a leading role in interna-
tional climate policy, starting with the 2015 interna-
tional climate conference in Paris.
The Commissions Directorates-General for Climate Ac-
tion (DG CLIMA) and for Energy (DG ENER) will report to
Caete.
A lawyer by background, Caete has been agriculture
minister in the governments of both Mariano Rajoy (2012-
now) and Jos Mara Aznar (2000-2004). Besides his ca-
reer at national level, the Spanish Commissioner has a
strong EU experience with more than twelve years as an
MEP and member of the Committees on Agriculture (AGRI)
and Fisheries (PECH).
Miguel Arias Caete
Climate Action & Energy
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Commissioners cabinet
Dominique Ristori (FR)
Director General DG ENER
Jos Delbeke (BE)
Director General DG CLIMA
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Cristina Lobillo Borrero (ES)
Head of Cabinet
Directorates General
esTaBliShing A
euRoPeaN enErGy
uniOn.
German Gnther Oettinger was named Commissioner
for Digital Economy and Society, thus succeeding the cur-
rent Commissioner for the Digital Agenda, Dutch Neelie
Kroes. Both the portfolio assigned to him and the fact that
despite coming from a heavy-weight member state he
wasnt named a Commission Vice-President came as a sur-
prise to some commentators not at last in his home coun-
try Germany. Oettinger has no previous expertise on digital
issues, but he proved already in his current assignment as
Energy Commissioner that he is well capable of swiftly fa-
miliarising himself with a new subject matter.
In Oettingers mission
statement, Commission
President-elect Juncker made
clear that the former would
contribute, in particular, to
projects steered and coordinated by the Vice-President
for the Digital Single Market, the Estonian Andrus Ansip,
and the Vice-President for Jobs, Growth, Investment and
Competitiveness, Finlands Jyrki Katainen.
As an important contribution to strengthen Europes dig-
ital economy and to create jobs, Oettingers task is to break
down national silos in telecoms regulation, in copyright and
data protection legislation, in radio waves management and
in the application of competition law. In more detail, this in-
cludes amongst others:
Within the frst six months and following an assess-
ment of remaining obstacles, a legislative package
towards a connected Digital Single Market, based
either on existing policies or new measures (reform
of telecoms rules; harmonised radio spectrum policy
approach; modernised Copyright rules).
Contributing to the jobs, growth and investment pack-
age, to be presented within the frst three months of
the mandate (focus on deployment of a high-quality,
digital network infrastructure). Support for the devel-
opment of creative industries as well as the European
media and content industry.
Help building a global Internet governance architec-
ture and support freedom of expression, freedom of
information, freedom and pluralism of the media, the
openness of the internet and cultural and linguistic di-
versity.
Contributing to knowledge- and technology transfer
from R&D to innovation and entrepreneurship.
Promoting the use of eGovernment solutions and em-
powering Europes workforce and consumers with im-
proved digital skills.
Contributing to cyber security preparedness and trust-
worthy ICT, as well as supporting the negotiations on
the Data Protection Regulation, followed by a reform
of the e-Privacy Directive.
The Commission Directorates-General for Communica-
tions Networks, Content and Technology (DG CONNECT),
and for Informatics (DG DIGIT) will report to Oettinger.
Before joining the Barroso II Commission in charge of the
Energy portfolio, Oettinger was from 2005 - 2010 Minis-
ter-President of the German land (province) Baden-Wrt-
temberg and as of 2005 member of the Governing Board and
the Federal Executive Committee of Angela Merkels CDU.
Relevant for his future assignment, he was for several years
chairman of the CDU Federal Committee on Media Policy and
of the partys Media Policy Experts Group. Oettinger studied
law and speaks, in addition to his native German, English and
some basic French.
Gnther Oettinger
Digital Economy & Society
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Commissioners cabinet
Michael Hager (DE)
Head of Cabinet
Robert Madelin (UK)
Director General DG CONNECT
Stephen Quest (UK)
Director General DG DIGIT
Directorates General
Break dOwn
NaTioNaL silOS.
10
Commission President-elect Juncker rewarded Sweden
- which initially was interested in a potential Human rights
portfolio - for having nominated a female candidate with
strong EU experience and assigned Cecilia Malmstrm with
the infuential trade portfolio. From 1 November, Malm-
strm will replace the Belgian Karel De Gucht. In particular,
she will be in the front line for negotiating the Transatlantic
Trade and Investment Partnership with the United States,
and for leading talks with Japan, Vietnam and India on other
free trade agreements as well as a diffcult investment part-
nership with China.
In Malmstrms mission
statement, Jean-Claude
Juncker pointed out that
the new Commissioner
for Trade would have to contribute to projects steered and
coordinated by the Vice-President for Jobs, Growth, Invest-
ment and Competitiveness, the Finn Jyrki Katainen, as well
as to the work of the High Representative of the Union for
Foreign Affairs and Security Affairs, the Italian Commission
Vice-President Federica Mogherini.
Given that trade policy is one of the areas where the EU
has exclusive competence, Jean-Claude Juncker is aware
that expectations are high for how the Commission per-
forms in this task area. In particular, the new Commission
wants trade policy to contribute substantially to growth and
job creation, focusing on the following objectives:
Continuing to engage fully in the World Trade Organ-
isation and multilateral trade processes, with a view
to champion global and multilateral action in this
feld and push the post-Bali work programme and
multilateral negotiations forward.
Working towards a reasonable and balanced Transat-
lantic Trade and Investment Partnership with the Unit-
ed States of America, which neither threatens Europes
safety, health, social and data protection standards,
nor jeopardises cultural diversity. Particular attention
will be paid to enhance transparency towards citizens
and the European Parliament during all steps of the
negotiations.
Taking forward the various bilateral and regional ne-
gotiations which have been launched and considering
whether new negotiations should be started.
Developing a strong foreign direct investment policy.
Taking stock of the use of Europes trade defence in-
struments with a view to decide on the best way for-
ward.
Strengthening the EUs strategic partnership with Af-
rica.
The Commission Directorate General for Trade (DG TRADE)
will report to Malmstrm.
In the previous Commission, Cecilia Malmstrm was in
charge of home affairs, a portfolio which was created in 2009
following separation from the area of human rights. Observ-
ers in Brussels particularly appreciate her pro-European
stance and describe her as hard-working, modern and con-
nected to social networks. Prior to her appointment as com-
missioner, Malmstrm was a member of the European Parlia-
ment from 19992006 and served as Swedens Minister for
European Union Affairs from 20062010. Malmstrm holds
a Doctorate in political sciences from the Gothenburg Univer-
sity and speaks fuently Swedish, English, French, Spanish,
German and Italian.
Cecilia Malmstrm
Trade
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Commissioners cabinet
Jean-Luc Demarty (FR)
Director General DG TRADE
Directorate General
deVeLopInG a
StronG fdi pOliCy.
Maria sensius (SE)
Head of Cabinet
11
Next steps
Individual hearings of the Commissioners-designate. These last
at least three hours and will be broadcast and webstreamed live.
Each committee will draw up an evaluation and send it to the
President of Parliament.
Political group leaders the Conference of Presidents meet
to evaluate the hearings. If deemed necessary, individual
Commissioners-designate may be invited to additional hearings.
Earliest possible date for a vote in plenary on whether
or not to approve the full Commission.
If approved, the Juncker Commission takes office.
New President of the European Council, Donald Tusk, takes office.
For further information
leonardo sforza
LEONARDO.SFORZA@MSLGROUP.COM
romain seignovert
ROMAIN.SEIGNOVERT@MSLGROUP.COM
Peter Strempel
PETER.STREMPEL@JKLGROUP.COM
WEB
WWW.MSLGROUP.COM
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@MSL_BRUSSELS
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