Areas that play to your strengths

(all the responsibilities we'll trust you with)

Strategic Direction and Rightness of Brand Priorities

Understand and infuse global and national Red Bull strategies and philosophies in the
field
Communicate clear expectations and guidelines to the Wings Team in order to achieve
and meet targets successfully to drive trial with local consumers
Capture and share essential first hand consumer perception feedback (post sampling)
Communicate clear expectations and guidelines for SBMs to effectively plan and deliver
on infusing Red Bull in to student life during key moments (study, sport, party etc.),
using a from students for students approach to create a credible brand image within
universities and win students as loyal Red Bull consumers.

Marketing Innovation

Be a key player in developing, owning and executing new ideas that are locally relevant
complementing the activation of global and national initiatives with the Field Marketing
Managers guidance
Based on the knowledge and understanding of your region help come up with digital and
social media as an integral part of success in field activities
Involve Wings Team and SBMs on idea generation for the field and capitalize on their
personal university lifestyle to identify technology / digitally / socially driven consumer
trends early on.

Premium Appeal and Executional Excellence

Support the Field Marketing Manager in creating and supporting key events, scenes and
marketing opportunities that reflect the Red Bull brand values
Engage in local grass-root events for sport and/or culture that are relevant for Red Bull
Identify the local heroes in relevant Red Bull scenes and work together with the Field
Marketing Manager to bring them to the world of Red Bull in a personal way.

Organizational Capabilities and Enabling Structure

Sourcing and hire Wings Team members and SBMs who are brand fit
Train and lead the SBMs, and the Wings Team respectively with an empowerment
approach so they take ownership of their own targets that impact the business and give
opportunities for develop to the top shining stars
Implement and uphold the national recruitment, on-boarding and training module for
consistency
Job Description
Understand and infuse global and national Red Bull strategies and philosophies in the
field
Communicate clear expectations and guidelines to the Wings Team in order to achieve
and meet targets successfully to drive trial with local consumers
Capture and share essential first hand consumer perception feedback (post sampling)
Communicate clear expectations and guidelines for SBMs to effectively plan and deliver
on infusing Red Bull in to student life during key moments (study, sport, party etc.),
using a from students for students approach to create a credible brand image within
universities and win students as loyal Red Bull consumers.
MARKETING INNOVATION
Be a key player in developing, owning and executing new ideas that are locally relevant
complementing the activation of global and national initiatives with the Field Marketing
Managers guidance
Based on the knowledge and understanding of your region help come up with digital and
social media as an integral part of success in field activities
Involve Wings Team and SBMs on idea generation for the field and capitalize on their
personal university lifestyle to identify technology / digitally / socially driven consumer
trends early on.
PREMIUM APPEAL AND EXECUTIONAL EXCELLENCE
Support the Field Marketing Manager in creating and supporting key events, scenes and
marketing opportunities that reflect the Red Bull brand values
Engage in local grass-root events for sport and/or culture that are relevant for Red Bull
Identify the local heroes in relevant Red Bull scenes and work together with the Field
Marketing Manager to bring them to the world of Red Bull in a personal way.
ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE
Sourcing and hire Wings Team members and SBMs who are brand fit
Train and lead the SBMs, and the Wings Team respectively with an empowerment
approach so they take ownership of their own targets that impact the business and give
opportunities for develop to the top shining stars
Implement and uphold the national recruitment, on-boarding and training module for
consistency