Project On Market Potential of Varmora

Varmora Granito Pvt Ltd
1

INTRODUCTION


2
(A) Introduction
Varmora Granito manufacturer of three types of tiles in Rajkot high way. It also
exporting its product in United Kingdom, Germany, Italy and Poland. Varmora has
also many units in Mumbai, Morbi and surendranagar Established in 1994,
Varmora Granito pvt ltd is a part of "VARMORA" Group that deals with all kind
of ceramic tiles. They are a manufacturer and exporters of ceramic wall, floor,
porcelain & vitrified tiles. Brand "VARMORA" is under sharp focus and now has
a different dimension, which signifies THE COMPLETE TILING SOLUTION of
walls & floors with quality and growth with smart products. The companys
production capacity is up to 35, 000 sq. Mtr. Per day.
Its three products it is below mention as,
Vitrified tiles
Wall tiles
Floor tiles

The company is equipped with modern machineries and is organized in various
division viz., Wall tiles preparation plant, Vitrified tiles preparation division, Floor
tiles preparation division and storage division. The product facilities always pulsate
with the activities of more than 2000 employee turning out a wide range of tiles.
The four divisions are equipped with modern facilities for development, quality
control department and manufacturing our products. These are manned by
qualified personal having technical expertise and all are committed to maintain
best quality of our products. Varmora Granito is proud of its diverse of tiles likes.
Wall tiles, Floor tiles and vitrified tiles etc.

3
BRIEF HISTORY OF THE ORGANISATION:
It has been establishment in 8-A, National Highway At. Dhuva, Tal. Wankaner,
Dist. Rajkot (Gujarat) INDIA is a suitable place for providing floor tiles, vitrified
tiles and wall tiles with well-equipped in industry special technical department.
The company opened in medium scale.
The Sunshine group is a private company limited which produces
different kinds of things. Each and every unit has got other industries
of its town. It contained when the firm was incorporated, who were
the raise, what way its purpose, what are the products manufactured by
them, etc.
This group all promoters are mostly from the Village Sara, which
comes under the District Surendranagar. They incorporated to
cultivation and they have good business of cotton and other products
in Village Sara. It is established in 1984. They started a unit of
manufacturing of roofing tiles under name and style M/s. Sunshine
Tiles and potteries at Morbi. They have secured mill from SBS Main
Branch, Morbi.
In 1987, they have organized another roofing tiles unit at Lilapur
Road, Morbi under the name and style of M/s. Jaystar Industries. The
workers are very famil iar to work in this industry.
In 1991, they have organized another unit of manufacture of nuts and
bolts of MS and SS at Wadhwan GIDC under the name and style of
Sunshine Fasteners.

4
In 1994, they have started the other products. They manufacture of
cerami c glazed wall tiles under the name and style of M/s. Sunshine
Ceramics. In 1998, they have also started another industry, under the
name and style of M/s. Jayson Ceramics
Looking to the demand of ceramic floor tiles experience in this line is
most important and the group has more than 60 dealers network, which
is necessary to business. So, they have also started another industry,
under the name and style of M/s. Sunhill Ceramics Pvt. Ltd.
In 2002, they have also started another industry, under the name and
style of M/s. Varmora Granite Pvt. Ltd. This industrys product is to
manufacture vitrified tiles only.
It is good for them that they dont have to find another young team
because it is already well equipped with the family members


5
Introduction of Marketing Department
Introduction:
Marketing management is a Branch of the broad area of management. Marketing
management is concerned with the direction of purposeful activities towards the
attainment of marketing goals.

Four Ps of Marketing:
Four peace of marketing includes like Product, Price, Promotion and Place.

Product:
1. Varmora Granito Pvt. Ltd. is produce various types of tiles likes floor tiles,
wall tiles and vitrified tiles.
2. Its production capacity is one day is 20,000 square meter.
3. Product is a soul of a company without the production cannot start the
company.
4. Company also improved production capacity.
Price:
1. A Varmora Granito Pvt. Ltd. its price decides of managing directors.
2. Also give some discount.
3. Also give more credit times.

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4. In Varmora Granito, pricing policy is cost + profit. Whatever
expenses have incurred during the manufacturing of product is
considered + profit is too included. Competitors price are also
considered, their prices are higher than their competitors.
Promotion:
1. Varmora Granito Pvt. Ltd. is gives various types of promotion their products
likes
Own magazines
News paper
Website
Facebook
2. Various types of promotion technique also available likes personal selling.
Place:
Varmora Granito Pvt. Ltd.
8-A, National Highway
At. Dhuva,
Tal. Wankaner,
Dist. Rajkot (Gujarat) INDIA
Every organization whether big or small needs to have a marketing department.


7
Marketing department serves as an importance part of an organization which
brings revenue in the business. It depends mostly on the marketing department as
to how they sell the final products and creates demand for it. Varmora Granito is
having a full fledge marketing department where all the functions related to market
are performed.

ORGANISATION CHART
OF
MARKETING DEPARTMENT

Marketing
department
End user
company
Domestic
market
International
market
Dealers
Domestic
market
Internationl
market

8
ADVERTISEMENT:
Varmora advertise their products on very large scale. They advertise
their products on television and also do wall paintings all over India.
They also distribute pamphlets for the same.

MARKET RESEARCH:
In Varmora Granito, first of all they study about customers
requirements. They try to introduce good facilities every time; they
have a marketing research team which goes all over country

SALES PROMOTION:
Sales promotion consists of short term incentives to encourage
purchase or sales of a product or service. It is demand stimulating
devices designed to supplement advertising and facilitate personal
selling. It is a direct inducement which offers an extra value and
incentive for the product to and sales force distributors to ultimate
customers.
In this industry, they do not adopt any technique because of potential
marketing and potential customers.

9
COMPETITORS:
It is rightly said that, Without competitors market does not
survive.Varmora is also starving in to sale its products in the
competitive market by continuous development of a product finding
new areas of consumption.

Their competitors are
Kajaria
Bell
H R Johnson, etc.


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(B) SIGNIFICANCE OF THE STUDY

This is a limited study which takes into consideration the response of 20 dealers.
This data can be explorated to take in the trends across the industry. The
significance for the industry lies in studying these trends that emerge from the
study. It is a rapidly changing and evolving sector. A study like this can attempt to
guide

The future of the industry based on current trends. The given topic has three
important points, first is, what designer tile is. Second question is, what is market
potential for designer tile in Delhi east region and market condition in the given
area. Designer tiles are also known as decorative tile. It is a new concept in
ceramic industry in India. In short, designer tile are value addition through various
processes on the finished glazed surface of normal ceramic tiles. These tiles are
also known as third fire tile.

These tile are called as third fire tile because, in first fire normal structure of tile is
shaped, in second firing a glazed is coated upon the surface and in third firing the
design is crafted upon the surface with the help of screen, hand printing through
ceramic colors, application of glass material, use of water jet cutting and transfer
sheet etc, and the reprocessing of normal ceramic tile through above process going
to be converted into different form and that are commonly known as designer/third
fire basic dark-light (BD/BL), motifs, border, mural and in addition to these the
existing latest trend through above process called highlighters, are the important
part of designer tile.


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Designer tile create a revolution in the field of ceramic tiles. In short it can be said
that, if ceramic tile is black and white movie, then designer tiles are its digital
colorful version.

Market potential means, finding out the condition for the introduction and growth,
opportunity, maximum investment and the area require for the investment for the
given product. To find out the answer of these question, companies are engaged in
finding out the exact position of 4ps (product, price, place, promotion) in the
given market.


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(C) SCOPE OF THE STUDY

This research study is done at Varmora Granito & hence the scope of study
is wide towards the dealers of tiles, floor tiles, wall tiles and vitrified tiles.

To find market share of Varmora Granito at Dhuva, Wankaner (Morbi)

To find opportunities and scope of tiles of Varmora Granito.

To find out the customer satisfaction level of existing dealer as well as the
competitors.


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(D) OBJECTIVE OF RESEARCH STUDY

The objective of this study is to understand and market analysis of tile
industry with respect to Varmora Granito Pvt Ltd.

To know about the market potential of wall tiles, floor tiles, verified tiles.

To know the best price acceptance level of your market.

To know purchasing power of customer in given area/ market.

To know about selling operation of tiles.

To know the average trend of selling of tiles.

To know buying behavior of customer in given market

To know the taste of market about designer tiles.

To know that the people are aware about Varmora Granito products

To identify the interest level towards Varmora Granito products.


14

General
Information


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GENERAL INFORMATION
Name of the Firm Varmora Granito Pvt. Ltd.
Year of Establishment 2000
Form of Organization Private Limited
Size of Organization Medium Scale
Location of Office PriyaDarshini Complex,
Office No. 415,
Savsar Plot,
Morbi 363 641
Location of Factory Varmora Granite Pvt. Ltd.
8/A, National Highway,
At. Dhuva, Ta. Wankaner,
Dist. Rajkot (Gujarat), India
Phone Number Office 02822 220213, 227171
Phone Number Factory 08282 287500-700-900
Fax Number 02822 287558
E-Mail info@varmora.com
Web Site www.varmora.com

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Registered Certificate No. U26914GJ2002 PPC 43194
Sales Tax No. 0922008001
CST No. 99984063
Excise Registration No. AABCV7523MXM001
Product Vitrified Tiles
No. of Employees 107
Bankers SBS Main Branch, Morbi
Auditors SBS Main Branch, Morbi
Name of Promoters Shri Vallabh bhai. J. Patel
Shri Jagjivan bhai. G. Patel
Shri Pramod bhai. P. Patel
Board of Directors Mr. V. J. Patel
Mr. T. J. Patel
Mr. P. P. Patel
Investment 15 Cr
Area Covered 17 Acres
No. of employee 2000
Market National and International

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Turnover 20,000 per square meter/day
Accounting year 1
st
April to March
Main objective Expand business
Shift Three
Working hours 08:00 AM to 04:00 PM
04:00 PM to 12:00Midnight
12:00 Midnight to 08:00 AM

Recess 12:00 PM to 1:00 PM
8:00 PM to 9:00 PM
4:00 AM to 5:00 AM
Holiday Thursday
Office hours 08:00 AM to 12:00Noon
02:00 PM to 06:00 PM

Recess 12:00 PM to 2:00 PM
Holiday Sunday


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Organizational
Structure


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Organizational structure Chart

Chairman
Production
Department
Production
Manager
Laboratory
Testing
Supervision
Manager
Workers
Marketing
Department
Marketing
Manager
Marketing
Officer
Dispatch
Executive
Clerk
State
Marketing
Manager
Marketing
Office
Sales
Finance
Department
Finance
Administrative
Chief
Accountant
Accountant
Peon

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Literature
Review


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LITERATURE REVIEW
Introduction:
The tile industry is an ancient phenomenon and therefore has much literature
written about it. Very important to the researcher is its background history that
combs to the fact that the production for the ware has been artisanal since it began
4000 years ago till the late 70s when large scale industrial production begun in the
U.S.A and Germany (Refer David Hamilton 1978). This has prompted a review of
some related literature on the topic.
The related literature review covers on the following subsections.

Background History:
Most books including the website www.johnbrigdge.com peg the use of tile to the
12th and 13th century. But the web-site www.designboom.com/history/tiles
_History. Html states with the researcher that historically, ceramic tile has been
made by man over 4000 years. Man has desired to create living spaces with
beautiful, durable, and user-friendly artifacts. It is this that the website gives an
account of beautiful tiled surfaces as being found in the oldest pyramids, the ruins
of Babylon, and ancient ruins of Greek cities. Decorative tile work was invented in
the near east, where it has enjoyed a longer popularity and assumed a greater
variety of design than anywhere in the world. During the Islamic period, all
methods of tile decoration were brought to perfection in Persia.

According to the web-site www.JohnPBridge.com (2005) the first clay tiles were
produced seven to eight thousand years ago in the area now known as the Holy

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Land. And since that time little has changed fundamentally in the tile setting trade.
The most of the historic event that comes to mind is the invention of cement mortar
by the Romans. But the web-site: www.diydoctor.org.uk is of a similar view, it
attributes to the Persians saying, The first samples of glazed ceramic tiles used in
architecture dates back to the end of the 12th Century.

Bridge (2005) further supports this by saying, new methods and materials have, of
course, been introduced, but tile setting (despite modern efforts to mechanize it)
remains a hand-operated, labor-intensive process, and it's not likely to change
soon. In an age when "downsizing" and mass layoffs are commonplace, tile setters
have achieved true job security, working their tails off in the process.

Bridge (2005) and the web-site www.diydoctor.org.uk are of the same idea with
Norton (1970) and Hamilton (1978), that glazed decorative tiles are first known to
have been produced in Egypt, and from there the tile making art spread to Persia
and across North Africa. The Low Countries of Northern Europe somehow
acquired the technology from Persia, while the Moors brought African tiles with
them when they invaded Iberia (Spain). 8

It was aboard the ships of Spanish conquistadors that decorative clay tiles found
their way to the New World, where they were used primarily to decorate the
churches of newly built missions. A form of tile making had also evolved among
the natives of North and South America at some point.


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Type and Usage of Tiles:
The web-site www.wikipedea.com describes tiles as being interior or exterior,
component or accessory.
1) Interior tiles: These are tiles which are used in-doors e.g. bathroom, kitchen,
ceiling, interior floor and wall tiles, etc.

2) Exterior tiles: They are tiles which are used out-doors e.g. pavement, roofing,
exterior floor and wall tiles, etc every tile belongs to two of the mentioned groups
but not three or all of the four.

According to the web-site www.designboom.com/history/tiles_ tile are classified
into the following types
3) Terracotta Tile: Terracotta tiles have a rustic charm that derives from being
made of natural clays, and which is accentuated by variations in tones, textures,
and size. The variations and imperfections are considered a desirable feature of
terracotta tile.

Terra cotta tiles are usually highly water absorbent, which makes them unsuitable
for most outdoor applications. When used indoors, terra cotta tiles are often given a
sealer coat to improve their stain resistance. Terra cotta tiles are often used in
flooring applications because of their size and thick body. (Also see
www.johnbridge.com, www.tile.org.uk)

4) Ceramic Mosaic Tile: Unlike pictorial mosaics that are composed of thousands
of tiny irregular tesserae, ceramic mosaics use small regular tiles to make
geometric patterns of varying complexity. Some tile studios provide individual

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tiles that are assembled on site to create custom geometric designs. At the lower
end, geometric mosaics can also be factory-mounted on a sheet backing in one- or
two-foot squares so they can be installed quickly.

5) Quarry Tile: Quarry tile refers to tile produced by extrusion method; clay or
shale dough is forced through a die in a continuous ribbon, then cut into tiles and
fired. Paradoxically, this mechanical extrusion process can give quarry tile a
"natural" look. Quarry tile are normally left unglazed, but occasionally glazes are
used.

The extrusion process produces a dense skin on quarry tile that is quite resistant to
water absorption. Unglazed quarry tile provides an economical, stain- and slip-
resistant floor. In commercial applications where additional slip-resistance might
be needed, some quarry tile is given surface with tiny abrasive particles added.
Some quarry tiles are sufficiently water-resistant to be used outside in freeze-thaw
zones, other quarry tiles are not. It is necessary to consult manufacturers'
application data before using quarry tiles for exterior paving. Also see
www.floorguide.com/howto/

6) Pavement Tile: Pavement-tiles are often confused with quarry tiles because
they are similar in size and weight and both are used primarily in flooring
applications. Produced by the pressed-dust method, pavement tiles differ from
quarry tiles because of the larger range of colors and finish available.

Pavement-tiles can come glazed or unglazed, and have very low water absorption
usually in the "vitreous" or "impervious" range. Like unglazed ceramic mosaics,
Pavement tiles find wide use in flooring applications.

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7) Handmade tiles: They often have slight irregularities in the surface that, when
taken together in a group, create a subtle texture. Visual textures can also be
created with glazes, where variations in light and dark tones, or flecks of color in
the glaze, can create the visual impression of textures. In general, textured tiles
tends to create less formal appearance, but looks more rustic and suitable for such
styles as Arts & Crafts in Southwest Spanish Mission. Refer to
www.gustinceramics.com

8) Honed and matt tiles: Have a uniform slightly roughened surface that imparts a
subtle texture. Honed tiles are unglazed tile that are ground to a smooth dull
surface during manufacture. Matt finish tiles have glaze that creates a dull, low-
luster surface. The slight roughness of honed and matt tiles makes them slip-
resistant and thus more suitable than glossy tile for floor installations.

9) Glossy Smooth Tiles: In contrast to textured tiles, smooth glossy tile create a
better finish and a more formal look. Also, smooth glossy tiles resist dirt and stains
and are easy to clean. As a result, smooth glossy tiles work well in high-
maintenance areas that require frequent cleaning, such as kitchens, bathrooms, and
entry halls. But they are slippery, and should not be used for floors.

10) Encaustic Tiles: These are patterned tile that combines two different clays
within a single tile and the tile's main clay body. The pattern in encaustic tiles is
extremely durable in high-traffic. This is because the pattern is created by a
0.3175cm thick colored clay slip that contrasts with areas. Consequently, encaustic
tiles are very popular in the late Victorian era for floors in both homes and public
buildings.

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11) Saltillo tiles: These are Mexican terracotta tiles, produced from a Mexican
traditional handicraft method, they are rustic and bear imprints of dog paw,
chicken claws and some other animals that might have strayed across the tile
surface when they are sun dried.

12) Ceramic Murals: Ceramic tile murals are made by combining a number of
smaller tiles together to create a larger scene or picture. Some murals use a
relatively small number of large tiles; each with a significant portion of the picture
silk-screened or hand-painted on it. Other murals use the standard 10.16x10.16cm
tile as the basic pictorial unit. In either case, and no matter if it is a stock or custom
design, the tiles have to be site-assembled in the proper order.

In any case tiles are hand moulded or machine pressed. In the case of pressing, two
or more methods are adopted. The producer may also create his own method of
fabrication according to his desire and specification. Ceramic materials available
are a determinable variable in choosing the method and mode of fabrication.

The most important usage of tiles stands in its definition that a tile is the cover of
an unsightly surface. Other uses include souvenir, antique and gift tile and as a
communication medium.


27

Research
&
Methodology


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RESEARCH METHODLOGY

Research in common parlance refers to a search for knowledge. Research is an art
of scientific investigation and is a careful investigation or inquiry especially
through search for new facts in any branch of knowledge. Research comprises
defining and redefining problems, formulating hypothesis or suggested solutions;
collecting, organizing and evaluating data; making deductions and reaching
conclusions; and at last carefully testing the conclusions to determine whether they
fit the formulating hypothesis.

Research is an original contribution to the existing stock of knowledge making for
its advancement. It is the pursuit of truth with the help of study, observation,
comparison and experiment. Research Methodology is a way to systematically
solve the research problem .It may be understood as a science of studying how
research is done scientifically. In it we study the various steps that are generally
adopted by a researcher in studying his research problem along with the logic
behind them.

It is necessary for the researcher to know not only the research methods /
techniques but also the methodology.

Research Problems:
The first step while conducting a research is to carefully define the research
problem. The problem to be studied must be defined unambiguously. The present
study has been undertaken to Dhuva, Wankaner (Morbi) the market potential
towards Varmora Granito Products.

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Research Design:
Research Design clears the conceptual structure within which research would be
conducted. The preparation of such design facilitates research to be as effective as
possible.

o The following are different types of Research Design:
Research design in case of exploratory research studies.
Research design in case of descriptive research studies.
Research design in case of diagnostic research studies.
Research design in case of experiment research studies.

In this study Descriptive Research design is used.
Descriptive Research studies are those studies which are concerned with describing
the characteristics of a particular group or situation.

UNIVERSE OR SURVEY POPULATION:
All the items under consideration in any field of inquiry constitute a universe or
population. In practice select only a few items from the universe for the study
purpose. The items so selected constitute is technically called a Sample. In this
study sample is selected from the dealers of tiles from the Dhuva, Wankaner
(Morbi).


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SAMPLE DESIGN:
For collecting information from the sample selected any method of sample design
may be selected. Various methods of sample design are Random Sampling,
systematic Sampling, Deliberate Sampling, Quota Sampling, Area Sampling, and
Convenient Sampling technique is used on the basis of easy to access.

Sample Unit - Dealers of tiles
Type of Research - Analytical
Sample size - 30 Respondents
Sample media - Questionnaire
Sampling Technique - Convenient Sampling
Area Covered - Dhuva, Wankaner (Morbi)

TYPE OF RESEARCH USED IN THE
PROJECT:
Research is a common parlance refers to a search for knowledge. One can also
define research as a scientific and systematic search for patient information on a
specific topic. Redman define research as a systematized effort to gain new
knowledge.

There are many type of research as descriptive & analytical, applied and
fundamental conceptual and empirical research etc. The main problem with my
topic is that, there is no control on the variable; we can only report what is
happening and what has happened. The questions which I have to find out are,

31
buying behavior of customer, price range, etc. these questions are quantitative
whereas, the satisfaction level of dealer and their opinions are qualitative in nature.
Thus having above condition in mind the suitable type of research is descriptive
research, quantitative research and qualitative research.

COLLECTION OF DATA:
The data required for the study is primary data as well as secondary data The
primary data are those which are collected a fresh and for the first time and thus
happen to be original in character.

The secondary data, on the other hand, are those which have already been collected
by someone else and which have already been passed through statistical process.
The various method used for collection of primary data is observation method,
interview method, questionnaires and schedules. The secondary data are collected
from the various sources like papers, internet.


32

Data analysis
&
Interpretation


33
DATA ANALYSIS & ITERPRETATION
Dr. A.L. Bowlly very aptly observes that, it is never safe to take published
statistics at there face value without knowing there meaning and limitation and it is
always necessary to criticize argument that can be based on them.

The various data collected from the field and their interpretation is as follows:

1) DETAILS OF SELLING OPERATION OF TILES THROUGH
SALESPERSON

Selling Operation Percentage
Through sales persons 25
Direct Owner selling 75


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INTERPRETATION:
In this question we got to know that the selling operation of tiles is through sales
person and direct owner selling, so we find that there were 25% selling by sales
person and 75 percent were by direct owner selling.

25%
75%
Sales
Sales Persons
Direct Owers

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2) AVERAGE TREND OF SELLING FROM YOUR COUNTER
WHOLESELLING:

INTERPRETATION:
Through this question we find that trend of selling like whole selling is 55%, retail
selling is 35% and the project selling is 10%.
55%
35%
10%
Trend of Selling
whole selling
retail selling
project selling
Trend of selling Percentage
Whole selling 55%
Retail selling 35%
Project selling 10%

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3) % OF PURCHASING POWER OF CUSTOMER IN YOUR
AREA:

Purchaser Percentage
High class customers 48
Middle class customers 32
Lower class customers 20

48%
32%
20%
Purchasing Power
High class
Middel class
Lower class

37
INTERPRETATION:
The society under my study is divided into three main category, these are high
class, middle class and low class. The classes are divided on the basis of their
income.
High class refers to the group who is innovator in nature and does not much care
about the money in purchasing of tiles. They ask for the designs and new
launching. The high class includes upper middle class.

Middle class includes those group who are price conscious and innovator in nature.

The lower class usages glossy and matt tiles with border and sometime motifs.

The important point is that the interpreted data includes the population in reference
to ceramic customer only and not the whole population. In this question we got to
know that in the area of Dhuva, there are 48% people belong to high class, middle
class 32% and the lower middle class there were only 20% people.


38
4) BEST PRICE ACCEPTANCE LEVEL OF YOUR MARKET:

Price Acceptance Percentage
Rs 25- 35 sqft 25
Rs 35 50 sqft 25
Rs 50 -65 sqft 20
Rs 65 -100 sqft 20
More than Rs 100 sqft 10

25%
25%
20%
20%
10%
Price Acceptance
Rs 25 - 35
Rs 35 - 50
Rs 50 - 65
Rs 65 - 100
More tha Rs 100

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INTERPRETATION:
The price acceptance level is divided into different category these are RS 25-35 is
25%, RS 30-50 is 35%, RS 50-65 is 20%, RS 65-100 is 20% and more than RS
100 is only 10%.

5) AGE:

Age NO. Of Persons
18 to 28 32
29 to 38 38
39 to 48 25
48 to 58 12

32
38
25
12
18 to 28
29 to 38
39 to 48
48 to 58

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INTERPRETATION:
In the above graph, it is observed that persons working in the company are majorly
above the age of 28.

6) SALARY:
Salary No of persons
5000 to 6,000 26
6,000 to 10,000 38
10,000 to 15,000 31
above 15,000 12

26
38
31
12
SALARY
5,000 to 6,000
6,000 to 10,000
10,000 to 15,000
above 15,000

41
ITNERPRETATION:
In the above graph, it is observed that no. of employees have 6,000 to 10,000
salaries are more

7) Did you get overtime according to the
ACT i.e. (double wages)

YES NO
89 18

89
18
Overtime
Yes
No

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INTERPRETATION:
In the above graph, it is observed that some employees cant get double overtime

8) Did you get first aid box when required?

YES NO
107 0

INTERPRETATION:
In the above graph, it is observed that first aid box is available
107
0
First Aid
Yes
No

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9) Did you get salary regularly at the end of month?

YES NO
107 0

INTERPRETATION:
In the above graph, it is observed that, All Employees get salary regularly at each
& every month

107
0
salary
Yes
No

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10) LUNCH ROOM (GUEST HOUSE)
Hows the quality of food & facility provided like drinking water, sitting,
washing facility etc?

GOOD AVERAGE POOR
82 19 6

INTERPRETATION:
In the above graph, it is observed that, Quality of food & facility provided are
good.

82
19
6
Lunch Room (Guest House)
Good+
Average
Poor

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11) Hows the service provided?

GOOD AVERAGE POOR
97 10 0

INTERPRETATION:
In the above graph, it is observed that, Service provided is medium as per the
opinion of some employees. Maximum no. of employees are gives their response
in positive manner.

97
10
0
service
Good
Average
Poor

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Problems


47
PROBLEMS
Varmora Granito Pvt. Ltd. has also some problems as follows:
They facing problems regarding availability of raw material.
The firm facing problem of power cut and lack of water supply.
They are also facing problems of qualified or skilled workers. The
lack of trained workers.


48

SWOT
Analysis


49
SWOT ANALYSIS
Strength:
Easy availability of raw material.
Wages rate is low.
Abundance of quality manpower.
Large scale production.
Give best quality product of his customers.
Good prestige f market.
Also located in industrial area.
Good transportation facilities
Weakness:
Lack of quality labours.
Low investment of research department.
Less market search.
Payment system for new customers.
Opportunities:
Grow thing domestic and international demand.
Exports of various countries.
Few major competitors.
Booming in ceramics products.


50
Threats:
Other substitute products.
Cut throat competition of market.


51

Future
Plans


52
FUTURE PLANS:
Varmora Pvt. Ltd. is future plans as follows,
Increasing selling.
Expand business.
Increases its profits.
New product develops. (products construction tiles)
Make new design of tiles.
The firm is going to apply better techniques for workers and give training to all
workers.


53

Findings


54
FINDIGS
The company is well aware of our responsibility to supply packing solutions
to their customers at every corner of the world. The company has an
efficient supply chain management team who are poised to deliver
consignments at the client's doorstep within the stipulated time period.

The company is also enriched with production staffs that are regularly
trained in-house to meet the international standard requirements.

The company also has a good co-coordinating team and a strong network of
distributors who make sure our every shipment reach its destination as quick
as possible.

The company has a countrywide marketing network that looks after the
timely delivery of each order.

Right combination of personnel, machines - the total operating system


55

Conclusion


56
Conclusion
The training Varmora Granito Pvt. Ltd at has been proved to very contributing
training. It has been significant in our managerial career. This training is one of the
most crucial training for the student of M.B.A. It was wonderful experience.
Antique is on its path of glorious success. It has not restricted its boundaries. It is
stepping its for towards success through freightless, firm determination and good
management.


57

Suggestion
&
Recommendation


58
SUGGESTIONS & RECOMMENDATIONS
After analyzing the respondents views I found that no doubt the company has a
very good image in market. They have positioned the product in the mind of the
customers. People buy their tiles according to their need, style, and performance.

But some customers are not satisfied due to some reasons. Some suggestions are as
follows:

The prices of the tiles should be in synchronization of the market and
demand of the customers.
Sales person should have to visit time to time with the company's design
and catalogs.
The proper advertising should be there.


59

Bibliography


60
BILIOGRAPHY

WEBSITES:

o www.google.com
o www.varmora.com

REFERENCE BOOKS:

Marketing Management : Philip Kotler

Advance financial
Management : B.S. Shah

HR Management : Kings prakashan

R & D : C.R. Kothari


61


62
APPENDIX
QUESTIONNAIRE:
A Summer Internship report on the topic MARKETING POTENTIAL of
Varmora Granito Pvt Ltd at Morbi.

PERSONAL INFORMATION:
Name of the firm: .
Owner Name/ Interviewer Name:
Address: ...
Place:

Q.1) SHOWROOM / COVERED AREA (sqft):

Q.2) MODE OF TILE SALES IN YOUR SHOWROOM
MOCK-UP DISPLAY ( ) SLANT DISPLAY ( )
PANEL DISPLAY ( ) HANDY OF DIFFERENT BRAND ( )

Q.3) DETAILS OF SELLING OPERATION OF TILES
THROUGH SALESPERSON ( ) DORECT OWNER SELLING ( )

Q.4) AVERAGE TREND OF SELLING FROM YOUR COUNTER
WHOLESELLING ( ) RETAIL SELLING ( )
PROJECT SELLING ( )

Q.5) DETAIL OF DEALERSHIP OF CERAMIC TILES AND

63
OTHER
BUILDING MATERIAL
TILES
(COMPANIES)
BATH
FITTER
SANITARY
WARE
DESIGNER
TILES
IMPORTED

Q.6) DEALER SHIP OF OTHER COMPANIES RELATED
BUILDING MATERIAL PRODUCT
PRODUCT NAME OF BRAND
1) SANITARY WARE .
2) BATH FITTINGS .
3) DESIGNER TILES
4) IMPORTED TILES ...

Q.7) % OF PURCHASING POWER OF CUSTOMER IN YOUR
AREA/ MARKET
1) HIGH CLASS .
2) MIDDLE CLASS
3) LOWER MIDDLE CLASS .
Q.8) % OF BUYING BEHAVIOUR OF CUSTOMER IN YOUR

64
AREA/ MARKET
1) BRAND LOYAL ..
2) PRICE CONSCIOUS
3) INNOVATOR

Q.9) GIVE THE DETAILS OF VARIOUS DESIGNER TILES
BRANDS IN YOUR MARKET

Q.10) DAILY AVERAGE SELLING NO OF BATHROOMS FROM
YOUR COUNTER.
1) 5-7
2) 8-15
3) 16-25
4) 25 and more

Q.11) PER MONTH AVERAGE SALES OF FOLLOWING FROM
YOUR COUNTER
PRODUCT NO OF BOXES
1) FLOOR TILES ..
2) WALL TILES ...
3) VERIFIED TILES
Q.12) BEST PRICE ACCEPTANCE LEVEL OF YOUR MARKET
1) RS 25-35/sqft

65
2) RS 35-50/sqft
3) RS 50-65/sqft
4) RS 65-100/sqft
5) MORE THAN RS 100

Q.13) ARE YOU AWARE ABOUT SCHABLONA DESIGNER
TILES?
YES ( ) NO ( )

Q.14) IF YES, SOURCE OF AWARENESS THROUGH

..

Q.15) OPPORTUNITIES AND SCOPE OF VARMORA
TILES..........................................................................................................
......................................................................................................................
......................................................................................................................

Q.16) YOUR VALUABLE SUGGESTIONS FOR TILES

.....
Q.17) NO. OF VISIT DONE TO GET THE INFORMATION


66

Q. 18) MAJOR COMPITITION FOR THIS INDUSTRY

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