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Massachusetts Statewide Poll of 503 Likely Voters

in November 2014 General Election

OVERAL
L

PARTY REGISTRATION

Democra Republic
Overall
t
an
503
181
62

Unenroll
ed /
Other
260

Field Dates:September 24-27, 2014


WBUR Tracking Poll

GENDER

AGE CATEGORIES

Male
Female 18 to 29 30 to 44 45 to 59
223
280
59
106
185

60+
153

UNWEIGHTED COUNT

Unweighted count

Favorables - Charlie Baker

Favorable

47%

33%

70%

51%

54%

40%

28%

49%

58%

40%

Unfavorable

22%

29%

6%

20%

19%

24%

23%

22%

16%

26%

Heard of / undecided

27%

32%

15%

26%

22%

31%

43%

22%

22%

29%

Never heard of

5%

6%

9%

3%

3%

6%

5%

6%

4%

5%

Refused

1%

0%

0%

1%

1%

1%

1%

0%

Total

503

180

60

263

243

260

60

131

166

146

Favorable

44%

67%

16%

35%

40%

48%

43%

51%

42%

41%

Unfavorable

38%

20%

66%

44%

44%

33%

33%

35%

43%

37%

Heard of / undecided

15%

12%

15%

17%

13%

16%

23%

9%

14%

18%

3%

2%

3%

3%

2%

3%

0%

4%

1%

4%

0%

0%

1%

1%

1%

1%

0%

0%

Total

503

180

60

263

243

260

60

131

166

146

Favorable

5%

6%

4%

4%

8%

2%

7%

4%

6%

4%

Unfavorable

5%

8%

2%

3%

6%

3%

7%

2%

4%

7%

Heard of / undecided

26%

31%

32%

22%

25%

28%

34%

28%

24%

23%

Never heard of

66%

Favorables - Martha Coakley

Never heard of
Refused
Favorables - Jeff McCormick

Favorables - Evan Falchuk

63%

54%

62%

70%

60%

66%

51%

64%

65%

Refused

1%

1%

0%

1%

1%

1%

1%

1%

1%

0%

Total

503

180

60

263

243

260

60

131

166

146

Favorable

4%

5%

3%

4%

6%

3%

1%

2%

8%

4%

Unfavorable

6%

9%

3%

4%

7%

4%

9%

5%

2%

8%

Heard of / undecided

25%

29%

26%

22%

25%

25%

29%

27%

29%

17%

Never heard of

65%

57%

68%

69%

61%

68%

60%

64%

61%

71%

0%

0%

1%

1%

1%

1%

0%

0%

Total

503

180

60

263

243

260

60

131

166

146

Favorable

3%

6%

0%

1%

3%

2%

4%

5%

1%

Unfavorable

4%

6%

1%

4%

6%

2%

5%

4%

2%

7%

Heard of / undecided

21%

26%

16%

18%

16%

25%

24%

24%

20%

17%

Never heard of

72%

62%

83%

77%

74%

71%

66%

71%

73%

75%

0%

1%

1%

1%

1%

0%

503

180

60

263

243

260

60

131

166

146

Refused
Favorables - Scott Lively

Refused
Total

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 1 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

Field Dates:September 24-27, 2014


WBUR Tracking Poll

AGE AND GENDER

RACE

Women
White /
Men age age 18- Men age Women Caucasia
Overall
18-49
49
50+
age 50+
n
All others
503
104
111
119
169
436
46

UNWEIGHTED COUNT

Unweighted count

Favorables - Charlie Baker

Favorable

47%

53%

38%

56%

41%

50%

32%

Unfavorable

22%

21%

21%

18%

25%

20%

29%

Heard of / undecided

27%

20%

35%

24%

27%

24%

36%

Never heard of

5%

4%

6%

3%

6%

5%

4%

Refused

1%

2%

0%

1%

0%

Total

503

119

120

124

140

420

64

Favorable

44%

47%

51%

34%

45%

44%

52%

Unfavorable

38%

40%

29%

47%

35%

40%

18%

Heard of / undecided

15%

12%

16%

15%

17%

13%

26%

3%

0%

4%

4%

3%

2%

4%

2%

0%

0%

0%

Total

503

119

120

124

140

420

64

Favorable

5%

8%

3%

9%

2%

5%

7%

Favorables - Martha Coakley

Never heard of
Refused
Favorables - Jeff McCormick

Unfavorable

Favorables - Evan Falchuk

5%

5%

3%

7%

3%

4%

7%

Heard of / undecided

26%

27%

32%

23%

23%

23%

45%

Never heard of

63%

58%

62%

62%

71%

67%

41%

Refused

1%

2%

0%

1%

1%

0%

Total

503

119

120

124

140

420

64

Favorable

4%

4%

1%

7%

5%

3%

12%

Unfavorable

6%

9%

2%

6%

5%

6%

3%

Heard of / undecided

25%

29%

27%

21%

23%

24%

29%

Never heard of

65%

57%

69%

66%

67%

66%

56%

2%

0%

0%

0%

Total

503

119

120

124

140

420

64

Favorable

3%

3%

1%

3%

3%

1%

8%

Refused
Favorables - Scott Lively

Unfavorable

4%

6%

1%

6%

3%

3%

4%

Heard of / undecided

21%

19%

30%

13%

20%

19%

36%

Never heard of

72%

70%

68%

78%

73%

76%

52%

2%

0%

503

119

120

124

140

420

64

Refused
Total

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 2 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

Overall
503

Field Dates:September 24-27, 2014


WBUR Tracking Poll

INCOME RANGES
Less
than
$25k $25-$75k
22
123

$75$150k
146

EDUCATION LEVEL
Some
More
High
college, College
than
School or
no
graduate Advance
$150k
less
degree (BA/BS) d degree
67
89
120
177
110

UNWEIGHTED COUNT

Unweighted count

Favorables - Charlie Baker

Favorable

47%

55%

50%

50%

60%

49%

44%

50%

45%

Unfavorable

22%

12%

17%

22%

19%

19%

18%

23%

28%

Heard of / undecided

27%

22%

27%

25%

20%

24%

32%

23%

24%

Never heard of

5%

11%

7%

2%

1%

6%

6%

4%

2%

Refused

1%

0%

0%

0%

2%

0%

0%

0%

Total

503

16

127

142

67

90

144

157

104

Favorable

44%

49%

49%

41%

41%

42%

42%

46%

45%

Unfavorable

38%

37%

38%

40%

45%

38%

37%

39%

38%

Heard of / undecided

15%

10%

12%

16%

14%

15%

18%

15%

13%

3%

5%

2%

3%

0%

4%

3%

0%

4%

0%

0%

0%

0%

2%

0%

0%

0%

Total

503

16

127

142

67

90

144

157

104

Favorable

5%

12%

6%

6%

7%

11%

3%

5%

4%

Unfavorable

5%

4%

2%

6%

4%

4%

2%

6%

4%

Heard of / undecided

26%

7%

27%

29%

21%

25%

21%

26%

36%

Never heard of

56%

Favorables - Martha Coakley

Never heard of
Refused
Favorables - Jeff McCormick

Favorables - Evan Falchuk

63%

77%

64%

59%

68%

58%

73%

63%

Refused

1%

0%

1%

0%

0%

2%

1%

0%

0%

Total

503

16

127

142

67

90

144

157

104

Favorable

4%

7%

4%

5%

5%

6%

2%

5%

6%

Unfavorable

6%

0%

4%

5%

5%

7%

4%

8%

1%

Heard of / undecided

25%

9%

24%

31%

20%

11%

23%

30%

30%

Never heard of

65%

84%

68%

59%

70%

73%

71%

56%

63%

0%

0%

0%

0%

2%

0%

0%

0%

Total

503

16

127

142

67

90

144

157

104

Favorable

3%

2%

10%

0%

0%

3%

3%

3%

1%

Unfavorable

4%

8%

2%

4%

1%

6%

3%

6%

1%

Heard of / undecided

21%

9%

19%

28%

12%

18%

25%

22%

14%

Never heard of

72%

81%

69%

69%

87%

71%

69%

70%

84%

0%

0%

0%

0%

2%

0%

0%

0%

503

16

127

142

67

90

144

157

104

Refused
Favorables - Scott Lively

Refused
Total

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 3 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

Field Dates:September 24-27, 2014


WBUR Tracking Poll
FAV FAV - COAKLE
BAKER
Y

REGIONS

Western
Outer
Boston /
/ Central Southeas Boston
Inner
Total
Total
Overall
MA
t MA
Suburbs Suburbs favorable favorable
503
125
70
200
108
232
229

UNWEIGHTED COUNT

Unweighted count

Favorables - Charlie Baker

Favorable

47%

42%

45%

50%

47%

100%

32%

Unfavorable

22%

17%

18%

24%

25%

0%

38%

Heard of / undecided

27%

33%

25%

23%

26%

0%

26%

Never heard of

5%

6%

11%

2%

3%

0%

5%

Refused

1%

1%

0%

0%

0%

Total

503

133

59

194

117

235

222

Favorable

44%

44%

44%

43%

47%

30%

100%

Unfavorable

38%

36%

42%

39%

35%

63%

0%

Heard of / undecided

15%

17%

9%

16%

14%

6%

0%

3%

1%

6%

2%

4%

1%

0%

1%

0%

0%

0%

0%

Total

503

133

59

194

117

235

222

Favorable

5%

5%

5%

4%

7%

7%

6%

Unfavorable

5%

5%

7%

3%

5%

3%

6%

Heard of / undecided

26%

24%

32%

27%

25%

26%

27%

Never heard of

60%

Favorables - Martha Coakley

Never heard of
Refused
Favorables - Jeff McCormick

Favorables - Evan Falchuk

63%

64%

56%

65%

62%

64%

Refused

1%

1%

0%

1%

1%

1%

Total

503

133

59

194

117

235

222

Favorable

4%

4%

4%

4%

6%

7%

4%

Unfavorable

6%

3%

2%

4%

13%

4%

7%

Heard of / undecided

25%

25%

20%

30%

19%

21%

27%

Never heard of

65%

67%

74%

62%

62%

67%

62%

1%

0%

0%

0%

0%

Total

503

133

59

194

117

235

222

Favorable

3%

1%

3%

2%

4%

4%

3%

Unfavorable

4%

2%

3%

3%

8%

4%

5%

Heard of / undecided

21%

26%

20%

19%

17%

18%

23%

Never heard of

72%

69%

74%

75%

71%

74%

68%

1%

0%

0%

503

133

59

194

117

235

222

Refused
Favorables - Scott Lively

Refused
Total

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 4 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

GOV HORSERACE WITH LEANERS

Independ
ent
Martha Charlie candidat Undecide
Overall Coakley
Baker
e
d
503
230
192
20
61

No
173

Yes
161

No
234

11%

53%

36%

43%

54%

16%

19%

25%

27%

18%

37%

53%

24%

31%

26%

22%

1%

0%

15%

4%

6%

4%

6%

0%

0%

4%

1%

0%

503

222

204

19

58

321

179

159

236

Favorable

44%

82%

11%

32%

20%

41%

49%

52%

40%

Unfavorable

38%

3%

78%

61%

23%

41%

32%

36%

44%

Heard of / undecided

15%

13%

10%

7%

46%

15%

16%

9%

14%

3%

2%

2%

0%

8%

3%

1%

3%

2%

0%

0%

0%

4%

0%

1%

0%

0%

Total

503

222

204

19

58

321

179

159

236

Favorable

5%

5%

5%

20%

1%

7%

2%

6%

4%

Unfavorable

5%

5%

4%

11%

4%

5%

4%

5%

5%

Heard of / undecided

26%

27%

25%

30%

27%

24%

29%

26%

28%

Never heard of

63%

Unweighted count

Favorables - Charlie Baker

Favorable

47%

23%

84%

33%

Unfavorable

22%

40%

2%

30%

Heard of / undecided

27%

32%

12%

Never heard of

5%

5%

Refused

1%

Total

Never heard of
Refused
Favorables - Jeff McCormick

Favorables - Evan Falchuk

63%

62%

67%

39%

63%

64%

63%

62%

Refused

1%

1%

0%

0%

4%

1%

1%

0%

Total

503

222

204

19

58

321

179

159

236

Favorable

4%

3%

6%

19%

2%

5%

4%

5%

4%

Unfavorable

6%

7%

5%

0%

5%

5%

6%

7%

6%

Heard of / undecided

25%

29%

18%

32%

31%

24%

26%

24%

27%

Never heard of

65%

61%

72%

49%

59%

66%

62%

65%

63%

0%

0%

0%

4%

0%

1%

0%

0%

Total

503

222

204

19

58

321

179

159

236

Favorable

3%

2%

4%

10%

0%

4%

3%

3%

Unfavorable

4%

5%

2%

11%

5%

4%

5%

4%

4%

Heard of / undecided

21%

25%

15%

32%

21%

18%

24%

14%

21%

Never heard of

72%

68%

80%

46%

70%

74%

70%

78%

73%

0%

0%

4%

0%

1%

0%

503

222

204

19

58

321

179

159

236

Refused
Favorables - Scott Lively

THINK GOODELL
SHOULD RESIGN?

NFL FAN?

Yes
327

UNWEIGHTED COUNT

Favorables - Martha Coakley

Field Dates:September 24-27, 2014


WBUR Tracking Poll

Refused
Total

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 5 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

PARTY REGISTRATION

Democra Republic
Overall
t
an
503
181
62

Field Dates:September 24-27, 2014


WBUR Tracking Poll

GENDER

Unenroll
ed /
Other
260

AGE CATEGORIES

Male
Female 18 to 29 30 to 44 45 to 59
223
280
59
106
185

60+
153

UNWEIGHTED COUNT

Unweighted count

... Democrat Martha Coakley, Republican


Charlie Baker, independent Evan Falchuk,
independent Jeff McCormick, and
independent Scott Lively for whom would
you vote?

Martha Coakley

41%

66%

13%

30%

35%

46%

49%

49%

36%

36%

Charlie Baker

38%

20%

71%

43%

45%

31%

26%

37%

45%

36%

Evan Falchuk

1%

1%

0%

1%

1%

1%

0%

1%

1%

1%

Jeff McCormick

2%

2%

2%

2%

2%

2%

0%

0%

4%

2%

Scott Lively

1%

0%

1%

1%

1%

0%

1%

0%

2%

0%

0%

0%

1%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

16%

11%

11%

22%

15%

18%

22%

11%

13%

23%

Another candidate
Wouldn't vote
Don't Know
Refused

1%

0%

1%

2%

1%

1%

2%

1%

1%

Total

503

180

60

263

243

260

60

131

166

146

20%

22%

0%

22%

21%

19%

18%

31%

6%

26%

15%

5%

37%

16%

4%

24%

0%

19%

19%

17%

Evan Falchuk

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

Jeff McCormick

1%

0%

14%

0%

3%

0%

0%

7%

0%

0%

Scott Lively

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

Another candidate

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

Wouldn't vote

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

63%

73%

49%

61%

69%

57%

82%

44%

75%

55%

1%

0%

0%

2%

3%

0%

0%

0%

0%

3%

Even though you say you are undecided -- Martha Coakley


which way are you leaning as of today....
Charlie Baker

Don't Know
Refused
Total
GOVERNOR HORSERACE WITH
LEANERS

83

19

57

36

47

13

14

22

33

Martha Coakley

44%

68%

13%

35%

39%

50%

53%

52%

36%

42%

Charlie Baker

41%

20%

75%

46%

46%

36%

26%

39%

48%

40%

Evan Falchuk

1%

1%

0%

1%

1%

1%

0%

1%

1%

1%

Jeff McCormick

2%

2%

3%

2%

2%

2%

0%

1%

4%

2%

Scott Lively

1%

0%

1%

1%

1%

0%

1%

0%

2%

0%

0%

0%

1%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

11%

8%

6%

15%

12%

11%

20%

6%

11%

13%

503

180

60

263

243

260

60

131

166

146

Another candidate
Wouldn't vote
Don't Know / Refused
Total

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 6 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

Field Dates:September 24-27, 2014


WBUR Tracking Poll

AGE AND GENDER

RACE

Women
White /
Men age age 18- Men age Women Caucasia
Overall
18-49
49
50+
age 50+
n
All others
503
104
111
119
169
436
46

UNWEIGHTED COUNT

Unweighted count

... Democrat Martha Coakley, Republican


Charlie Baker, independent Evan Falchuk,
independent Jeff McCormick, and
independent Scott Lively for whom would
you vote?

Martha Coakley

41%

40%

53%

31%

41%

40%

52%

Charlie Baker

38%

40%

31%

50%

32%

40%

24%

Evan Falchuk

1%

2%

0%

1%

1%

2%

Jeff McCormick

2%

1%

2%

4%

2%

5%

Scott Lively

1%

1%

0%

0%

1%

0%

1%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

16%

14%

15%

16%

21%

16%

16%
1%

Another candidate
Wouldn't vote
Don't Know
Refused

1%

2%

0%

1%

1%

Total

503

119

120

124

140

420

64

20%

27%

14%

17%

22%

21%

23%

Even though you say you are undecided -- Martha Coakley


which way are you leaning as of today....
Charlie Baker

15%

7%

15%

2%

29%

16%

12%

Evan Falchuk

0%

0%

0%

0%

0%

0%

0%

Jeff McCormick

1%

6%

0%

0%

0%

1%

0%

Scott Lively

0%

0%

0%

0%

0%

0%

0%

Another candidate

0%

0%

0%

0%

0%

0%

0%

Wouldn't vote

0%

0%

0%

0%

0%

0%

0%

63%

60%

71%

77%

49%

61%

65%

1%

0%

0%

5%

0%

1%

0%

Don't Know
Refused
Total
GOVERNOR HORSERACE WITH
LEANERS

83

16

18

20

29

68

10

Martha Coakley

44%

43%

55%

34%

45%

43%

56%

Charlie Baker

41%

41%

33%

50%

38%

43%

26%

Evan Falchuk

1%

2%

0%

1%

1%

2%

Jeff McCormick

2%

2%

2%

4%

2%

5%

Scott Lively

1%

1%

0%

0%

1%

0%

1%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

11%

10%

11%

13%

12%

11%

11%

503

119

120

124

140

420

64

Another candidate
Wouldn't vote
Don't Know / Refused
Total

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 7 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

Overall
503

Field Dates:September 24-27, 2014


WBUR Tracking Poll

INCOME RANGES
Less
than
$25k $25-$75k
22
123

$75$150k
146

EDUCATION LEVEL
Some
More
High
college, College
than
School or
no
graduate Advance
$150k
less
degree (BA/BS) d degree
67
89
120
177
110

UNWEIGHTED COUNT

Unweighted count

... Democrat Martha Coakley, Republican


Charlie Baker, independent Evan Falchuk,
independent Jeff McCormick, and
independent Scott Lively for whom would
you vote?

Martha Coakley

41%

47%

42%

42%

40%

35%

36%

42%

51%

Charlie Baker

38%

33%

37%

42%

48%

44%

40%

36%

34%

Evan Falchuk

1%

0%

1%

0%

0%

2%

1%

0%

Jeff McCormick

2%

0%

3%

1%

0%

3%

2%

2%

1%

Scott Lively

1%

4%

0%

0%

1%

0%

1%

0%

0%

0%

1%

0%

0%

0%

0%

1%

0%

0%

0%

0%

0%

0%

0%

0%

0%

16%

16%

14%

15%

12%

14%

19%

18%

13%

Refused

1%

0%

2%

0%

0%

2%

1%

1%

0%

Total

503

16

127

142

67

90

144

157

104

20%

0%

42%

14%

32%

19%

27%

20%

10%

15%

0%

21%

26%

15%

19%

14%

12%

21%

Evan Falchuk

0%

0%

0%

0%

0%

0%

0%

0%

0%

Jeff McCormick

1%

0%

0%

5%

0%

0%

0%

3%

0%

Scott Lively

0%

0%

0%

0%

0%

0%

0%

0%

0%

Another candidate

0%

0%

0%

0%

0%

0%

0%

0%

0%

Wouldn't vote

0%

0%

0%

0%

0%

0%

0%

0%

0%

63%

100%

37%

56%

53%

55%

59%

65%

69%

1%

0%

0%

0%

0%

7%

0%

0%

0%

Another candidate
Wouldn't vote
Don't Know

Even though you say you are undecided -- Martha Coakley


which way are you leaning as of today....
Charlie Baker

Don't Know
Refused
Total
GOVERNOR HORSERACE WITH
LEANERS

83

18

21

13

27

29

13

Martha Coakley

44%

47%

48%

44%

44%

37%

41%

45%

52%

Charlie Baker

41%

33%

41%

45%

50%

47%

43%

38%

37%

Evan Falchuk

1%

0%

1%

0%

0%

2%

1%

0%

Jeff McCormick

2%

0%

3%

2%

0%

3%

2%

3%

1%

Scott Lively

1%

4%

0%

0%

1%

0%

1%

0%

0%

0%

1%

0%

0%

0%

0%

1%

0%

0%

0%

0%

0%

0%

0%

0%

0%

11%

16%

7%

8%

6%

11%

12%

13%

9%

503

16

127

142

67

90

144

157

104

Another candidate
Wouldn't vote
Don't Know / Refused
Total

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 8 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

Field Dates:September 24-27, 2014


WBUR Tracking Poll
FAV FAV - COAKLE
BAKER
Y

REGIONS

Western
Outer
Boston /
/ Central Southeas Boston
Inner
Total
Total
Overall
MA
t MA
Suburbs Suburbs favorable favorable
503
125
70
200
108
232
229

UNWEIGHTED COUNT

Unweighted count

... Democrat Martha Coakley, Republican


Charlie Baker, independent Evan Falchuk,
independent Jeff McCormick, and
independent Scott Lively for whom would
you vote?

Martha Coakley

41%

35%

48%

41%

43%

19%

78%

Charlie Baker

38%

31%

37%

40%

44%

69%

8%

Evan Falchuk

1%

2%

0%

1%

0%

1%

1%

Jeff McCormick

2%

4%

2%

1%

2%

1%

1%

Scott Lively

1%

0%

1%

0%

2%

1%

0%

0%

0%

0%

0%

Another candidate
Wouldn't vote
Don't Know

0%

0%

0%

0%

0%

0%

25%

11%

16%

10%

9%

11%

Refused

1%

2%

1%

1%

0%

1%

Total

503

133

59

194

117

235

222

20%

36%

16%

9%

9%

31%

39%

15%

10%

16%

21%

12%

37%

18%

Evan Falchuk

0%

0%

0%

0%

0%

0%

0%

Jeff McCormick

1%

0%

0%

3%

0%

4%

4%

Scott Lively

0%

0%

0%

0%

0%

0%

0%

Another candidate

0%

0%

0%

0%

0%

0%

0%

Wouldn't vote

0%

0%

0%

0%

0%

0%

0%

63%

55%

68%

64%

78%

27%

40%

1%

0%

0%

3%

0%

0%

0%

Even though you say you are undecided -- Martha Coakley


which way are you leaning as of today....
Charlie Baker

Don't Know
Refused
Total
GOVERNOR HORSERACE WITH
LEANERS

0%
16%

83

33

32

12

22

25

Martha Coakley

44%

44%

50%

43%

44%

22%

82%

Charlie Baker

41%

33%

39%

43%

45%

73%

10%

Evan Falchuk

1%

2%

0%

1%

0%

1%

1%

Jeff McCormick

2%

4%

2%

2%

2%

2%

2%

Scott Lively

1%

0%

1%

0%

2%

1%

0%

0%

0%

0%

0%
0%

Another candidate
Wouldn't vote
Don't Know / Refused
Total

0%

0%

0%

0%

0%

0%

11%

16%

8%

12%

8%

3%

5%

503

133

59

194

117

235

222

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 9 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

GOV HORSERACE WITH LEANERS

Independ
ent
Martha Charlie candidat Undecide
Overall Coakley
Baker
e
d
503
230
192
20
61

No
173

Yes
161

No
234

0%

38%

46%

49%

36%

0%

43%

30%

32%

45%

21%

0%

1%

1%

0%

54%

0%

2%

2%

2%

3%

0%

0%

14%

0%

1%

0%

0%

0%

6%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

16%

8%

6%

5%

92%

14%

20%

16%

14%

Unweighted count

... Democrat Martha Coakley, Republican


Charlie Baker, independent Evan Falchuk,
independent Jeff McCormick, and
independent Scott Lively for whom would
you vote?

Martha Coakley

41%

92%

0%

0%

Charlie Baker

38%

0%

94%

0%

Evan Falchuk

1%

0%

0%

Jeff McCormick

2%

0%

Scott Lively

1%

Wouldn't vote
Don't Know
Refused

1%

0%

0%

0%

8%

1%

2%

1%

Total

503

222

204

19

58

321

179

159

236

20%

100%

0%

0%

0%

22%

19%

19%

6%

15%

0%

100%

0%

0%

17%

14%

22%

11%

Evan Falchuk

0%

0%

0%

0%

0%

0%

0%

0%

0%

Jeff McCormick

1%

0%

0%

100%

0%

2%

0%

0%

3%

Scott Lively

0%

0%

0%

0%

0%

0%

0%

0%

0%

Another candidate

0%

0%

0%

0%

0%

0%

0%

0%

0%

Wouldn't vote

0%

0%

0%

0%

0%

0%

0%

0%

0%

63%

0%

0%

0%

98%

58%

67%

59%

78%

1%

0%

0%

0%

2%

2%

0%

0%

3%

Even though you say you are undecided -- Martha Coakley


which way are you leaning as of today....
Charlie Baker

Don't Know
Refused
Total
GOVERNOR HORSERACE WITH
LEANERS

THINK GOODELL
SHOULD RESIGN?

NFL FAN?

Yes
327

UNWEIGHTED COUNT

Another candidate

Field Dates:September 24-27, 2014


WBUR Tracking Poll

83

17

12

53

46

35

25

32

Martha Coakley

44%

100%

0%

0%

0%

41%

49%

52%

37%

Charlie Baker

41%

0%

100%

0%

0%

45%

33%

36%

46%

Evan Falchuk

1%

0%

0%

21%

0%

1%

1%

Jeff McCormick

2%

0%

0%

59%

0%

2%

2%

2%

3%

Scott Lively

1%

0%

0%

14%

0%

1%

0%

0%

0%

6%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

Another candidate
Wouldn't vote
Don't Know / Refused
Total

11%

0%

0%

0%

100%

9%

15%

10%

12%

503

222

204

19

58

321

179

159

236

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 10 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

PARTY REGISTRATION

Democra Republic
Overall
t
an
503
181
62

Unenroll
ed /
Other
260

Field Dates:September 24-27, 2014


WBUR Tracking Poll

GENDER

AGE CATEGORIES

Male
Female 18 to 29 30 to 44 45 to 59
223
280
59
106
185

60+
153

UNWEIGHTED COUNT

Unweighted count

If the election for this [casino repeal]


measure were held today, would you vote
yes or no? How are you leaning as of
today?

Yes

35%

35%

34%

36%

29%

41%

45%

36%

37%

28%

No

55%

54%

53%

55%

62%

48%

49%

56%

53%

58%

Don't Know / Undecided

9%

10%

13%

8%

8%

10%

5%

7%

8%

13%

Refused

1%

1%

0%

1%

1%

1%

0%

1%

1%

1%

Total

503

180

60

263

243

260

60

131

166

146

64%

61%

67%

65%

76%

52%

68%

63%

67%

59%

36%

37%

33%

35%

23%

47%

31%

36%

32%

41%

1%

2%

0%

0%

1%

1%

1%

1%

0%

Would you say you are an NFL football fan, Yes I am


or not?
No I am not
Dont Know /Refused
Total
Do you think the NFL, as an organization,
portrays women in a ____________ on its
broadcasts, or in a ___________?

503

180

60

263

243

260

60

131

166

146

Respectful manner

30%

25%

40%

32%

38%

23%

26%

24%

34%

34%

Disrespectful manner

34%

42%

31%

29%

28%

39%

41%

30%

33%

35%

Both / neither / depends (not


read)
Dont Know /Refused

15%

14%

12%

16%

16%

13%

17%

18%

14%

11%

21%

19%

18%

24%

17%

25%

17%

28%

18%

21%

503

180

60

263

243

260

60

131

166

146

Very closely

36%

40%

39%

33%

38%

35%

27%

32%

39%

41%

Somewhat closely

47%

48%

41%

48%

45%

49%

50%

48%

49%

43%

Not too closely

11%

9%

11%

12%

11%

11%

21%

11%

9%

8%

Not at all

5%

3%

9%

5%

5%

4%

1%

5%

2%

9%

Dont Know /Refused

1%

0%

0%

1%

1%

1%

0%

2%

0%

0%

Total

503

180

60

263

243

260

60

131

166

146

Very / somewhat closely

84%

89%

80%

81%

83%

84%

77%

81%

89%

83%

Not too / not at all closely

16%

11%

20%

18%

16%

15%

23%

17%

11%

17%

Dont Know /Refused

1%

0%

0%

1%

1%

1%

0%

2%

0%

0%

Total

503

180

60

263

243

260

60

131

166

146

20%

17%

13%

24%

21%

20%

24%

19%

17%

23%

61%

67%

65%

56%

63%

60%

55%

57%

72%

54%

19%

15%

22%

20%

17%

21%

20%

24%

10%

23%

503

180

60

263

243

260

60

131

166

146

Total
How closely, if at all, have you been
following news about alleged domestic
violence and child abuse by several NFL
football players?

How closely, if at all, have you been


following news about alleged domestic
violence and child abuse by several NFL
football players?

Domestic violence... Do you approve or


Approve
disapprove of how the NFL has responded Disapprove
to these reports?
Dont Know /Refused
Total

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 11 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

Field Dates:September 24-27, 2014


WBUR Tracking Poll

AGE AND GENDER

RACE

Women
White /
Men age age 18- Men age Women Caucasia
Overall
18-49
49
50+
age 50+
n
All others
503
104
111
119
169
436
46

UNWEIGHTED COUNT

Unweighted count

If the election for this [casino repeal]


measure were held today, would you vote
yes or no? How are you leaning as of
today?

Yes

35%

29%

44%

28%

38%

35%

32%

No

55%

61%

48%

63%

48%

56%

49%

Don't Know / Undecided

9%

8%

7%

8%

13%

8%

16%

Refused

1%

2%

2%

0%

1%

1%

3%

Total

503

119

120

124

140

420

64

64%

73%

55%

79%

49%

64%

63%

36%

26%

44%

21%

50%

35%

37%

1%

1%

0%

1%

1%

0%

Would you say you are an NFL football fan, Yes I am


or not?
No I am not
Dont Know /Refused
Total
Do you think the NFL, as an organization,
portrays women in a ____________ on its
broadcasts, or in a ___________?

503

119

120

124

140

420

64

Respectful manner

30%

34%

21%

42%

25%

33%

18%

Disrespectful manner

34%

31%

36%

26%

41%

31%

50%

Both / neither / depends (not


read)
Dont Know /Refused

15%

19%

15%

14%

11%

15%

11%

21%

17%

28%

18%

23%

21%

21%

503

119

120

124

140

420

64

Very closely

36%

38%

31%

38%

39%

38%

27%

Somewhat closely

47%

44%

50%

47%

48%

47%

49%

Not too closely

11%

11%

15%

11%

7%

10%

14%

Not at all

5%

6%

3%

5%

5%

4%

9%

Dont Know /Refused

1%

2%

1%

0%

0%

1%

0%

Total

503

119

120

124

140

420

64

Very / somewhat closely

84%

82%

81%

84%

88%

85%

77%

Not too / not at all closely

Total
How closely, if at all, have you been
following news about alleged domestic
violence and child abuse by several NFL
football players?

How closely, if at all, have you been


following news about alleged domestic
violence and child abuse by several NFL
football players?

16%

17%

18%

16%

12%

14%

23%

Dont Know /Refused

1%

2%

1%

0%

0%

1%

0%

Total

503

119

120

124

140

420

64

20%

22%

19%

20%

20%

20%

27%

61%

64%

56%

62%

63%

64%

44%

19%

15%

25%

18%

17%

16%

29%

503

119

120

124

140

420

64

Domestic violence... Do you approve or


Approve
disapprove of how the NFL has responded Disapprove
to these reports?
Dont Know /Refused
Total

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 12 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

Overall
503

Field Dates:September 24-27, 2014


WBUR Tracking Poll

INCOME RANGES
Less
than
$25k $25-$75k
22
123

$75$150k
146

EDUCATION LEVEL
Some
More
High
college, College
than
School or
no
graduate Advance
$150k
less
degree (BA/BS) d degree
67
89
120
177
110

UNWEIGHTED COUNT

Unweighted count

If the election for this [casino repeal]


measure were held today, would you vote
yes or no? How are you leaning as of
today?

Yes

35%

23%

43%

32%

45%

26%

33%

38%

40%

No

55%

60%

50%

61%

46%

56%

57%

55%

53%

Don't Know / Undecided

9%

17%

6%

6%

10%

16%

8%

6%

6%

Refused

1%

0%

1%

1%

0%

2%

1%

1%

Total

503

16

127

142

67

90

144

157

104

64%

54%

68%

64%

68%

63%

65%

61%

66%

36%

46%

32%

34%

32%

37%

35%

38%

32%

1%

0%

0%

2%

0%

0%

0%

1%

2%

Would you say you are an NFL football fan, Yes I am


or not?
No I am not
Dont Know /Refused
Total
Do you think the NFL, as an organization,
portrays women in a ____________ on its
broadcasts, or in a ___________?

503

16

127

142

67

90

144

157

104

Respectful manner

30%

45%

34%

34%

28%

38%

33%

25%

26%

Disrespectful manner

34%

41%

34%

25%

48%

28%

31%

39%

37%

Both / neither / depends (not


read)
Dont Know /Refused

15%

2%

14%

14%

12%

13%

13%

13%

20%

21%

12%

17%

28%

12%

21%

22%

23%

17%

503

16

127

142

67

90

144

157

104

Very closely

36%

40%

38%

36%

44%

39%

32%

36%

40%

Somewhat closely

47%

29%

48%

53%

49%

41%

50%

49%

48%

Not too closely

11%

21%

12%

10%

2%

12%

14%

11%

6%

Not at all

5%

10%

2%

1%

5%

5%

4%

4%

5%

Dont Know /Refused

1%

0%

1%

0%

0%

3%

0%

0%

0%

Total

503

16

127

142

67

90

144

157

104

Very / somewhat closely

84%

69%

86%

89%

93%

80%

82%

85%

88%

Not too / not at all closely

16%

31%

13%

11%

7%

17%

18%

15%

12%

Dont Know /Refused

1%

0%

1%

0%

0%

3%

0%

0%

0%

Total

503

16

127

142

67

90

144

157

104

20%

20%

26%

21%

8%

17%

25%

17%

21%

61%

64%

54%

62%

78%

66%

52%

67%

62%

19%

16%

20%

16%

13%

17%

23%

16%

17%

503

16

127

142

67

90

144

157

104

Total
How closely, if at all, have you been
following news about alleged domestic
violence and child abuse by several NFL
football players?

How closely, if at all, have you been


following news about alleged domestic
violence and child abuse by several NFL
football players?

Domestic violence... Do you approve or


Approve
disapprove of how the NFL has responded Disapprove
to these reports?
Dont Know /Refused
Total

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 13 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

Field Dates:September 24-27, 2014


WBUR Tracking Poll
FAV FAV - COAKLE
BAKER
Y

REGIONS

Western
Outer
Boston /
/ Central Southeas Boston
Inner
Total
Total
Overall
MA
t MA
Suburbs Suburbs favorable favorable
503
125
70
200
108
232
229

UNWEIGHTED COUNT

Unweighted count

If the election for this [casino repeal]


measure were held today, would you vote
yes or no? How are you leaning as of
today?

Yes

35%

33%

46%

34%

35%

39%

33%

No

55%

57%

51%

58%

49%

55%

57%

Don't Know / Undecided

9%

8%

4%

8%

16%

5%

10%

Refused

1%

2%

0%

1%

0%

1%

Total

503

133

59

194

117

235

222

64%

64%

64%

72%

50%

72%

59%

36%

34%

36%

28%

50%

28%

40%

1%

3%

0%

0%

0%

2%

Would you say you are an NFL football fan, Yes I am


or not?
No I am not
Dont Know /Refused
Total
Do you think the NFL, as an organization,
portrays women in a ____________ on its
broadcasts, or in a ___________?

503

133

59

194

117

235

222

Respectful manner

30%

31%

35%

35%

19%

39%

23%

Disrespectful manner

34%

31%

34%

32%

40%

25%

43%

Both / neither / depends (not


read)
Dont Know /Refused

15%

13%

13%

16%

16%

14%

18%

21%

25%

18%

18%

25%

22%

16%

503

133

59

194

117

235

222

Very closely

36%

38%

34%

39%

32%

40%

36%

Somewhat closely

47%

41%

45%

51%

50%

48%

52%

Not too closely

11%

12%

21%

7%

12%

8%

7%

Not at all

5%

8%

0%

3%

7%

4%

5%

Dont Know /Refused

1%

1%

0%

1%

0%

0%

1%

Total

503

133

59

194

117

235

222

Very / somewhat closely

84%

78%

79%

90%

81%

88%

87%

Not too / not at all closely

16%

20%

21%

9%

19%

12%

12%

Dont Know /Refused

1%

1%

0%

1%

0%

0%

1%

Total

503

133

59

194

117

235

222

20%

19%

21%

25%

13%

25%

15%

61%

54%

59%

61%

70%

61%

68%

19%

28%

20%

14%

17%

14%

17%

503

133

59

194

117

235

222

Total
How closely, if at all, have you been
following news about alleged domestic
violence and child abuse by several NFL
football players?

How closely, if at all, have you been


following news about alleged domestic
violence and child abuse by several NFL
football players?

Domestic violence... Do you approve or


Approve
disapprove of how the NFL has responded Disapprove
to these reports?
Dont Know /Refused
Total

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 14 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

GOV HORSERACE WITH LEANERS

Independ
ent
Martha Charlie candidat Undecide
Overall Coakley
Baker
e
d
503
230
192
20
61

No
173

Yes
161

No
234

23%

30%

45%

39%

32%

56%

62%

43%

55%

58%

0%

15%

8%

10%

4%

10%

1%

0%

6%

2%

1%

1%

222

204

19

58

321

179

159

236

64%

60%

71%

74%

51%

100%

0%

62%

71%

36%

40%

29%

26%

46%

0%

100%

38%

28%

1%

1%

0%

0%

4%

0%

0%

0%

1%

Unweighted count

If the election for this [casino repeal]


measure were held today, would you vote
yes or no? How are you leaning as of
today?

Yes

35%

37%

38%

25%

No

55%

54%

53%

75%

Don't Know / Undecided

9%

9%

8%

Refused

1%

Total

503

Dont Know /Refused


Total
Do you think the NFL, as an organization,
portrays women in a ____________ on its
broadcasts, or in a ___________?

503

222

204

19

58

321

179

159

236

Respectful manner

30%

22%

42%

21%

27%

42%

10%

22%

42%

Disrespectful manner

34%

44%

23%

35%

32%

23%

53%

52%

23%

Both / neither / depends (not


read)
Dont Know /Refused

15%

15%

12%

29%

17%

18%

8%

13%

15%

21%

19%

23%

15%

24%

16%

29%

12%

20%

503

222

204

19

58

321

179

159

236

Very closely

36%

36%

39%

64%

19%

45%

22%

45%

38%

Somewhat closely

47%

46%

46%

21%

64%

43%

54%

46%

51%

Not too closely

11%

12%

11%

3%

10%

10%

13%

8%

7%

Not at all

5%

5%

4%

12%

4%

2%

10%

1%

3%

Dont Know /Refused

1%

1%

0%

0%

3%

0%

2%

0%

0%

Total

503

222

204

19

58

321

179

159

236

Very / somewhat closely

84%

82%

85%

85%

83%

88%

76%

91%

90%

Not too / not at all closely

16%

17%

15%

15%

14%

12%

22%

9%

10%

Dont Know /Refused

1%

1%

0%

0%

3%

0%

2%

0%

0%

Total

503

222

204

19

58

321

179

159

236

20%

17%

24%

17%

22%

23%

15%

10%

31%

61%

64%

61%

56%

52%

60%

64%

85%

52%

19%

19%

15%

26%

26%

17%

21%

6%

17%

503

222

204

19

58

321

179

159

236

Total
How closely, if at all, have you been
following news about alleged domestic
violence and child abuse by several NFL
football players?

How closely, if at all, have you been


following news about alleged domestic
violence and child abuse by several NFL
football players?

THINK GOODELL
SHOULD RESIGN?

NFL FAN?

Yes
327

UNWEIGHTED COUNT

Would you say you are an NFL football fan, Yes I am


or not?
No I am not

Field Dates:September 24-27, 2014


WBUR Tracking Poll

Domestic violence... Do you approve or


Approve
disapprove of how the NFL has responded Disapprove
to these reports?
Dont Know /Refused
Total

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 15 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

UNWEIGHTED COUNT

Unweighted count

PARTY REGISTRATION

Democra Republic
Overall
t
an
503
181
62

Unenroll
ed /
Other
260

Field Dates:September 24-27, 2014


WBUR Tracking Poll

GENDER

AGE CATEGORIES

Male
Female 18 to 29 30 to 44 45 to 59
223
280
59
106
185

60+
153

Do you think NFL commissioner Roger


Should resign
Goodell [good-ELL] should resign over the Should not resign
leagues handling of the domestic violence
Dont Know /Refused
issue, or not?
Total

32%

40%

25%

27%

33%

30%

42%

31%

34%

26%

47%

44%

54%

47%

49%

45%

35%

48%

45%

53%

21%

16%

20%

25%

18%

25%

23%

21%

22%

21%

503

180

60

263

243

260

60

131

166

146

How closely, if at all, have you been


following news about concussions and
other head injuries among NFL football
players?

Very closely

29%

37%

29%

24%

31%

28%

26%

22%

30%

36%

Somewhat closely

41%

34%

39%

47%

42%

41%

37%

41%

45%

39%

Not too closely

19%

19%

19%

20%

18%

20%

16%

27%

19%

14%

9%

9%

11%

9%

9%

10%

21%

8%

5%

10%

How closely, if at all, have you been


following news about concussions and
other head injuries among NFL football
players?

Not at all
Dont Know /Refused

1%

1%

2%

1%

1%

1%

0%

1%

1%

1%

Total

503

180

60

263

243

260

60

131

166

146

Very / somewhat closely

70%

71%

68%

70%

73%

68%

63%

63%

75%

75%

Not too / not at all closely

29%

28%

29%

29%

27%

30%

37%

35%

24%

24%

Dont Know /Refused

1%

1%

2%

1%

1%

1%

0%

1%

1%

1%

Total

503

180

60

263

243

260

60

131

166

146

29%

23%

42%

30%

36%

22%

22%

33%

30%

27%

37%

48%

29%

32%

37%

38%

37%

37%

37%

39%

34%

29%

29%

38%

27%

41%

41%

30%

34%

34%

Total

503

180

60

263

243

260

60

131

166

146

More NFL football

2%

1%

2%

2%

3%

1%

3%

2%

1%

9%

13%

5%

7%

10%

8%

18%

5%

11%

7%

87%

83%

89%

88%

86%

88%

81%

90%

85%

88%

Head injuries... Do you approve or


Approve
disapprove of how the NFL has responded Disapprove
to these reports?
Dont Know /Refused
Has any of these recent news reports
about domestic violence and head injuries
in the NFL made you watch ______,
_______, or has it not changed the amount
you watch NFL football?

Less NFL football


Has made no change
Dont Know /Refused

3%

2%

4%

2%

1%

4%

0%

2%

2%

4%

Total

503

180

60

263

243

260

60

131

166

146

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 16 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

UNWEIGHTED COUNT

Unweighted count

Field Dates:September 24-27, 2014


WBUR Tracking Poll

AGE AND GENDER

RACE

Women
White /
Men age age 18- Men age Women Caucasia
Overall
18-49
49
50+
age 50+
n
All others
503
104
111
119
169
436
46

Do you think NFL commissioner Roger


Should resign
Goodell [good-ELL] should resign over the Should not resign
leagues handling of the domestic violence
Dont Know /Refused
issue, or not?
Total

32%

36%

30%

30%

30%

32%

25%

47%

46%

45%

52%

44%

49%

41%

21%

18%

24%

17%

25%

19%

34%

503

119

120

124

140

420

64

How closely, if at all, have you been


following news about concussions and
other head injuries among NFL football
players?

Very closely

29%

28%

20%

34%

34%

29%

25%

Somewhat closely

41%

47%

36%

37%

45%

43%

31%

Not too closely

19%

17%

28%

19%

14%

18%

26%

9%

7%

15%

10%

6%

8%

17%
2%

How closely, if at all, have you been


following news about concussions and
other head injuries among NFL football
players?

Not at all
Dont Know /Refused

1%

1%

1%

1%

1%

1%

Total

503

119

120

124

140

420

64

Very / somewhat closely

70%

74%

56%

71%

79%

73%

56%

Not too / not at all closely

29%

25%

43%

28%

19%

27%

42%

Dont Know /Refused

1%

1%

1%

1%

1%

1%

2%

Total

503

119

120

124

140

420

64

29%

35%

24%

37%

20%

31%

12%

37%

40%

34%

34%

41%

37%

42%

34%

25%

43%

29%

39%

31%

46%

Total

503

119

120

124

140

420

64

More NFL football

2%

3%

1%

3%

0%

1%

8%

9%

11%

6%

9%

9%

10%

5%

87%

86%

90%

86%

85%

87%

85%

Head injuries... Do you approve or


Approve
disapprove of how the NFL has responded Disapprove
to these reports?
Dont Know /Refused
Has any of these recent news reports
about domestic violence and head injuries
in the NFL made you watch ______,
_______, or has it not changed the amount
you watch NFL football?

Less NFL football


Has made no change
Dont Know /Refused

3%

1%

2%

1%

6%

2%

2%

Total

503

119

120

124

140

420

64

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 17 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

UNWEIGHTED COUNT

Unweighted count

Overall
503

Field Dates:September 24-27, 2014


WBUR Tracking Poll

INCOME RANGES
Less
than
$25k $25-$75k
22
123

$75$150k
146

EDUCATION LEVEL
Some
More
High
college, College
than
School or
no
graduate Advance
$150k
less
degree (BA/BS) d degree
67
89
120
177
110

Do you think NFL commissioner Roger


Should resign
Goodell [good-ELL] should resign over the Should not resign
leagues handling of the domestic violence
Dont Know /Refused
issue, or not?
Total

32%

60%

28%

29%

41%

24%

31%

34%

37%

47%

23%

54%

55%

44%

51%

49%

45%

42%

21%

17%

18%

17%

15%

25%

20%

20%

22%

503

16

127

142

67

90

144

157

104

How closely, if at all, have you been


following news about concussions and
other head injuries among NFL football
players?

Very closely

29%

25%

36%

27%

29%

29%

23%

35%

30%

Somewhat closely

41%

36%

46%

40%

49%

32%

50%

38%

41%

Not too closely

19%

26%

14%

24%

13%

28%

16%

19%

17%

9%

13%

4%

9%

8%

9%

11%

6%

10%

Dont Know /Refused

1%

0%

0%

0%

2%

0%

1%

2%

Total

503

16

127

142

67

90

144

157

104

Very / somewhat closely

70%

61%

82%

67%

78%

61%

73%

73%

71%

Not too / not at all closely

29%

39%

18%

33%

22%

37%

27%

26%

27%

Dont Know /Refused

1%

0%

0%

0%

2%

0%

1%

2%

Total

503

16

127

142

67

90

144

157

104

29%

40%

35%

36%

18%

29%

35%

30%

17%

37%

41%

34%

39%

45%

38%

29%

39%

46%

34%

19%

31%

25%

38%

33%

35%

31%

37%

Total

503

16

127

142

67

90

144

157

104

More NFL football

2%

0%

5%

1%

0%

4%

2%

0%

2%

How closely, if at all, have you been


following news about concussions and
other head injuries among NFL football
players?

Not at all

Head injuries... Do you approve or


Approve
disapprove of how the NFL has responded Disapprove
to these reports?
Dont Know /Refused
Has any of these recent news reports
about domestic violence and head injuries
in the NFL made you watch ______,
_______, or has it not changed the amount
you watch NFL football?

Less NFL football

9%

3%

6%

8%

23%

2%

6%

8%

20%

Has made no change

87%

91%

88%

91%

77%

91%

89%

89%

75%

Dont Know /Refused

3%

6%

1%

0%

3%

2%

3%

3%

Total

503

16

127

142

67

90

144

157

104

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 18 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

UNWEIGHTED COUNT

Unweighted count

Field Dates:September 24-27, 2014


WBUR Tracking Poll
FAV FAV - COAKLE
BAKER
Y

REGIONS

Western
Outer
Boston /
/ Central Southeas Boston
Inner
Total
Total
Overall
MA
t MA
Suburbs Suburbs favorable favorable
503
125
70
200
108
232
229

Do you think NFL commissioner Roger


Should resign
Goodell [good-ELL] should resign over the Should not resign
leagues handling of the domestic violence
Dont Know /Refused
issue, or not?
Total

32%

26%

30%

33%

37%

29%

38%

47%

46%

47%

53%

39%

55%

43%

21%

28%

23%

15%

24%

17%

20%

503

133

59

194

117

235

222

How closely, if at all, have you been


following news about concussions and
other head injuries among NFL football
players?

Very closely

29%

27%

21%

29%

37%

31%

32%

Somewhat closely

41%

43%

44%

44%

33%

50%

39%

Not too closely

19%

17%

28%

17%

21%

15%

20%

9%

11%

8%

10%

8%

4%

8%

How closely, if at all, have you been


following news about concussions and
other head injuries among NFL football
players?

Not at all
Dont Know /Refused

1%

2%

0%

1%

1%

1%

1%

Total

503

133

59

194

117

235

222

Very / somewhat closely

70%

70%

64%

73%

70%

80%

71%

Not too / not at all closely

29%

28%

36%

26%

29%

19%

28%

Dont Know /Refused

1%

2%

0%

1%

1%

1%

1%

Total

503

133

59

194

117

235

222

29%

29%

30%

31%

24%

35%

26%

37%

36%

40%

38%

37%

34%

42%

34%

35%

30%

31%

40%

31%

32%

Total

503

133

59

194

117

235

222

More NFL football

2%

3%

2%

2%

0%

3%

2%

Head injuries... Do you approve or


Approve
disapprove of how the NFL has responded Disapprove
to these reports?
Dont Know /Refused
Has any of these recent news reports
about domestic violence and head injuries
in the NFL made you watch ______,
_______, or has it not changed the amount
you watch NFL football?

Less NFL football

9%

11%

6%

8%

9%

6%

13%

Has made no change

87%

83%

92%

88%

86%

88%

83%

Dont Know /Refused

3%

3%

0%

1%

5%

3%

2%

Total

503

133

59

194

117

235

222

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 19 of 20

Massachusetts Statewide Poll of 503 Likely Voters


in November 2014 General Election

OVERAL
L

UNWEIGHTED COUNT

Unweighted count

Field Dates:September 24-27, 2014


WBUR Tracking Poll

GOV HORSERACE WITH LEANERS

Independ
ent
Martha Charlie candidat Undecide
Overall Coakley
Baker
e
d
503
230
192
20
61

THINK GOODELL
SHOULD RESIGN?

NFL FAN?

Yes
327

No
173

Yes
161

No
234

Do you think NFL commissioner Roger


Should resign
Goodell [good-ELL] should resign over the Should not resign
leagues handling of the domestic violence
Dont Know /Refused
issue, or not?
Total

32%

38%

28%

18%

27%

31%

34%

100%

0%

47%

39%

54%

63%

47%

52%

37%

0%

100%

21%

23%

18%

18%

26%

17%

29%

0%

0%

503

222

204

19

58

321

179

159

236

How closely, if at all, have you been


following news about concussions and
other head injuries among NFL football
players?

Very closely

29%

32%

28%

47%

14%

33%

23%

35%

32%

Somewhat closely

41%

38%

47%

30%

36%

48%

29%

42%

42%

Not too closely

19%

18%

19%

18%

25%

13%

29%

14%

20%

9%

10%

5%

5%

23%

5%

18%

10%

5%

How closely, if at all, have you been


following news about concussions and
other head injuries among NFL football
players?

Not at all
Dont Know /Refused

1%

2%

1%

0%

1%

1%

0%

0%

Total

503

222

204

19

58

321

179

159

236

Very / somewhat closely

70%

70%

76%

77%

51%

81%

52%

76%

74%

Not too / not at all closely

29%

28%

24%

23%

48%

18%

47%

24%

26%

Dont Know /Refused

1%

2%

1%

0%

1%

1%

0%

0%

Total

503

222

204

19

58

321

179

159

236

29%

24%

34%

34%

25%

37%

13%

22%

39%

37%

44%

30%

25%

42%

34%

43%

56%

31%

34%

32%

36%

41%

33%

29%

43%

22%

29%

Total

503

222

204

19

58

321

179

159

236

More NFL football

2%

0%

3%

13%

2%

2%

1%

1%

3%

9%

15%

3%

2%

8%

8%

10%

15%

5%

87%

82%

92%

85%

87%

88%

85%

83%

91%

Head injuries... Do you approve or


Approve
disapprove of how the NFL has responded Disapprove
to these reports?
Dont Know /Refused
Has any of these recent news reports
about domestic violence and head injuries
in the NFL made you watch ______,
_______, or has it not changed the amount
you watch NFL football?

Less NFL football


Has made no change
Dont Know /Refused

3%

3%

3%

0%

3%

2%

4%

1%

1%

Total

503

222

204

19

58

321

179

159

236

Conducted for WBUR by


More information, including full question wording, available at WBUR.org

Page 20 of 20

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