Judge Dredd Research task

Producer: Alex Garland

Distributer: Lions Gate Entertainment

Script Writer: Alex Garland

Budget: $45 Million

Box Office Gross: $13,414,714

Director: Pete Travis

Actors:
Karl Urban as Judge Dredd
- Olivia Thirlby as Cassandra (rookie) Anderson
- Lena Headey as Madeline Ma-Ma Madrigal
- Domhall Gleeson as Clan Techie
- Wood Harris as Kay
- Rakie Ayola as Chief Judge
- Jason Cope as Zwimer
- Langley Kirkwood as Judge Lex

Marketing:

- In August 2012, the viral advertising site "Dredd Report" was launched, satirising
the Drudge Report. The site featured a video condemning the use of Slo-Mo, and links to
news about the film.

- A tie-in comic book was published; its plot serves as a prequel to the film's narrative and
follows Ma-Ma's life as a prostitute, controlled by her pimp Lester Grimes. Ma-Ma forms a
relationship with Eric (the creator of Slo-Mo). Lester kills Eric for interfering with his
business, Ma-Ma castrates Lester with her teeth in retaliation and Ma-Ma takes over the
Slo-Mo operation. The comic was written by Judge Dredd Magazine editor Matt Smith,
drawn by 2000 AD artist Henry Flint and was released on 5 September 2012.

- An exclusive film poster featuring artwork by Jock was released by Mondo to promote the
film's appearance at the 2012 Fantastic Fest in September 2012.

- Teaser trailer: https://www.youtube.com/watch?v=DLmnJvK0DjI

- Full trailer: https://www.youtube.com/watch?v=9EHLFOfOUNU

Critical reception;

- The film received positive reviews from critics. It garnered a 78% approval rating from 146
critics, with an average rating of 6.5 out of 10, on the review aggregation website Rotten
Tomatoes.

- Metacritic provides a score of 59 out of 100 which indicates "mixed or average" reviews
18 of the sampled critics gave the film a positive review, 7 mixed, and the remaining 4
negative.

- CinemaScore polls reported that the average grade moviegoers gave the film was a "B" on
a scale of A+ to F.

Reasons for lack of success;

1) Irksome Concepts and the Shadow of Sly - made changes in other areas specifically
with the design of Mega-City One, Dredds stomping ground and very much a character in its
own right.

2) Its Another Comic-Book Movie/Its An Obscure Hero - Unfamiliarity with the character
would invariably draw unfavourable comparisons some people dismissed the movie as a
cheap Batman knockoff thanks to misreading the apparent the dark vigilante feel of the
trailers. US audiences didnt like that they never got to see the main guys face some were
disappointed at the lack of reveal which of course misses the fact that were not supposed to
see his face

3) Difficult Demographics - Dredd dared to stick to its R-rated guns, making it clear from
the outset that punches were not being pulled. This one was going to be bloody. Aiming for a
distinctly adult audience, this annoyed adults turning their backs on cinema attendance
mostly because they dont want to sit in a dark room full of chattering kids. Combine that with
the perceived cost element, made worse by the extra sting of 3D hiking the ticket price (more on
that later), the reluctance to hand over hard-earned cash for a movie that doesnt quite say
what it is.

4) Not 2D - There was a paltry number of 2D screenings available in both the UK and the US
which may have had a significant effect on audience numbers.

5) Poor marketing Too much money was spent on the use of 3D cameras for the filming of
Dredd. As this film was fairly low budget this means that in theory, they would have wasted a
lot of money on filming with 3D cameras and not putting enough money into the marketing of
the end product, people were not as aware as they would be with a better marketed film.

Awards;

Won
Empire Award
Best 3D
Nominated
Empire Award
Best Science-Fiction/Fantasy
Best British Film

Golden Trailer Awards 2013
Won
Golden Trailer
Best Thriller TV Spot
Lionsgate
FishBowl
For "Big Addicted".
Nominated
Golden Trailer
Best Action TV Spot
Lionsgate
FishBowl
For "Big Addicted".
Best Graphics in a TV Spot
Lionsgate
Seismic Productions
For "Vision Review".
Best Music TV Spot
Lionsgate
FishBowl
For "Big Addicted".
Most Original TV Spot
Lionsgate
AV Squad, The
For "Slo-Mo Serious PSA".
Best Action Poster
Lionsgate
Ignition Creative
For "Motion Poster".
Most Original Poster
Lionsgate
Ignition Creative
For "Motion Poster".

IGN Summer Movie Awards 2012
Nominated
IGN Award
Best Comic Book Adaptation Movie

Technology used;

The film was shot digitally and primarily in 3D using RED MX, SI2K and Phantom Flex high-speed
cameras. Multiple camera rigs were used. Some 2D elements were converted to 3D in post-
production.

Tie-ins;

Soundtrack - Dredd [2012, OST by Paul Leonard-Morgan]
Toys Action figures of Judge Dredd
Comic (Film originally from a comic book)

Personal Opinion;

Personally, I am not into scientific action films, however, although this proved that it wasnt a
success with critics, I thoroughly enjoyed the film. Though the film was low budget and the quality
of it showed, I enjoyed the film even with its lack of originality and changes in scenery. Though
many people would disagree with the lack of change in scenery, I enjoyed this part of this film as we
were able to go along with the characters and witness the deterioration of the building due to all of
the chaos, which built up through out, this brought action and tension to the film. I would certainly
recommend this to other people to watch.

References;

http://en.wikipedia.org/wiki/Dredd

http://whatculture.com/film/dredd-3d-5-reasons-why-it-flopped-at-the-box-office.php/6

http://www.imdb.com/title/tt1343727/awards