Investment Highlights

Beiersdorf at a Glance
Investment Highlights
Founded : 1882 Group Sales 2013: 6,141 million
Employees: 16,708 Listing: DAX

Strong sales and EBIT
development in 2013
Sales originate from 74%
industry and 24% consumer
business
Industry: Electronics,
automotive, print and paper
Consumer: Office and DIY
sector

A world leader with strong
brands and innovative products.
Our three global brands with
strong growth in 2013 NIVEA
+7.5%, Eucerin +11.5% and La
Prairie +7.5%
Significant market share gains
in 2013
Business
Segments
tesa Consumer
Body Face Sun Men Deo Shower Lip* Bath Baby
Hair
Care
Styling
Care
Europe West
Austria 1 1 1 1 1 1 1 6 2
Belgium 1 1 1 1 1 1 1 2 3 5 2
France 1 1 2 2 3 1 9 5
Germany 1 1 1 1 1 2 1 4 0 7 4
Greece 1 2 1 2 7 1
Ireland 1 1 0 0 0 0 0 0 0 0
Italy 1 1 1 1 1 1 1 6 4 3
Netherlands 1 1 1 1 1 2 1 0 8 6
Spain 1 3 2 1 4
Portugal 1 1 1 1 1 2 1 0 0 0 4
Switzerland 1 1 1 1 1 1 1 2 2 4 2
United Kingdom 1 4 1 2 3 5 2 0 0 0 0
Europe North
Denmark 1 2 1 3 1 4 1 0 0 0 0
Finland
Norway 2 3 1 3 0 7 2 0 0 0 0
Sweden 1 1 1 2 2 3 2
Europe East
Bulgaria 1 2 1 1 1 6
Croatia 1 1 0 1 1 1 1 2 6
Czech Republic 1 1 1 1 1 2 5
Estonia 1 3 0 2 2 0 1 0 7
Hungary 1 2 1 1 1 3 4
Latvia 1 5 0 2 2 0 0 7 0
Lithuania 1 3 1 1 1 4
Poland 1 1 5 1 1 1 1 1 5 4
Romania 1 1 1 1 1 4 2
Russia 2 5 0 1 2 2 0 0
Serbia 1 1 1 1 1 2
Slovakia 1 1 0 1 1 1 2 6
Slovenia 1 1 1 1 3 6
Ukraine 2 3 0 2 2 1 0 0 0 0
NIVEA is the #1 Skin Care Brand worldwide**
Investment Highlights
*Depending on market, NIVEA Lip Care or Labello. Source: AC Nielsen / IRI, Status as of December 31, 2013
** Source: Euromonitor International Limited, per umbrella brand name classification in retail value terms 2012.
Core Categories
Leading Brands. Innovative Skin Care.
Investment Highlights
NIVEA
Investment Highlights
Success
Essence
* Beiersdorf, NIVEA Brand Health Tracking 2011/2012
** Readers Digest, Most Trusted Brands study 2013
93% global brand awareness*
Most Trusted Brand in Europe**
New logo design across all categories
Trusted skincare that inspires natural confidence
For everyone, everywhere, every time
Recent Focus
Eucerin
Investment Highlights
Success
Essence
Highly valued and recommended by dermatologists and
pharmacists worldwide
First Eucerin Skin Institute in Germany offers experience of
medical skin competence up close
Spearheading innovation with solutions for pathologic and
aesthetic indications e.g. AtopiControl
Medical skin science that shows
Delivering scientifically proven superior solutions
Recent Focus
La Prairie
Investment Highlights
Success
Essence
Exclusive patented cellular complex
Selective distribution in over 90 countries
Wide range of distribution channels: E-Commerce, SPA,
Perfumeries, Store in Store
La Prairie is leading in cellular therapy against skin aging
Laboratoires La Prairie have belonged to Beiersdorf since 1991
Recent Focus
tesa
Investment Highlights
Significant improvement in sales and
operating EBIT margin.
tesa drives sales with system solutions for
the industry business.
Strong growth particularly in Asia.
455 employees work at the companys own
labs in Germany, the US and Asia.
Blue Agenda Beierdorfs Strategic Compass
Investment Highlights
Blue Agenda Key Drivers
Brand
Innovation
Markets
People
1
2
3
4
Key Figures Group
Investment Highlights
Jan. Dec. 2012 Jan. Dec. 2013 Change
nominal like-for-like
mill. mill. in % in %
Sales 6,040 6,141 +1.7 +7.2
EBIT 698 820
Profit after Tax 454** 543
Earnings per Share in

1.96** 2.35
EBIT * 735 814
Profit after Tax * 480** 537
EBIT Margin *

12.2% 13.2%
Profit after Tax Margin *

8.0%** 8.7%
Earnings per Share in * 2.08** 2.33
* Excluding special factors
** The prior-year figures have been adjusted due the retrospective application of IAS 19 (2011).

Research & Development
Investment Highlights
154 mio. invested in R&D

990 scientists worldwide

Over 1,300 studies

Over 40,000 test persons

STATE OF THE ART RESEARCH
ADVANCED DEVELOPMENTS
Pioneer in usage of Q10 as active
ingredient
Leading innovations based on Nobel
Prize winning discovery of
aquaporins
Innovator of Eucerit, permitting a
stable emulsion of of water and oil
for the first time