This is the AuditNet Standard Risk Control Audit Matix which incorporates formats

used by many audit organizations in their documentation working papers. There are
format templates for risk control, audit procedures, questionnaires and checklists.
There is a blank workpaper and a report summary that can in used by audit
organizations. AuditNet has prepared a monograph for guidance on preparing and
developing audit work programs, checklists, questionnaires and matrices. The
monograph is available to AuditNet subscribers. For more information go to
www.auditnet.org
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Audit Program Licensing Terms 1. You accept that this product is intended for your use,
and you will not duplicate in any form or manner, electronic or otherwise, copies of this
product nor distribute this product to anyone else. 2. You recognize that the product and its
content are the sole property of AuditNet (the Publisher), and that we have copyrighted
the product. 3. You agree that the Publisher is not responsible for any interruption of
service or malfunction that is a consequence of the Internet, a service provider, personal
computer, browser or other software or hardware components. You accept that there is no
guarantee that this product is totally error free. You further understand and accept that the
Publisher intends to provide reliable information but does not guarantee the accuracy or
completeness of any information, and is not responsible for any results obtained from the
use of such information. 4 This license is effective until terminated, when the license or
subscription period ends without renewal, or when you destroy this product and any related
documentation. The Publisher may terminate your license without notice if you fail to
comply with the conditions set forth in this agreement, and may pursue any other legal
recourse.
Thank you for sharing your document(s)with AuditNet. You will receive the agreed upon compensation for
each working paper that we accept subject to answering the due diligence questions and certification
required byour attorney.
The audit working papers (programs or documents) you send must be original and current.Youmust
have either created the documents or have permission from whoever prepared themor from your
organization to share. They must be in Word or Excel format (Excel preferred).
Based on advice from legal counsel, beforewe accept the material and process your payment we need to
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Title of the Audit Working Paper(s)
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f) Please provide the functional area for your audit program.
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Your name and email address will not be added to the Materials.
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SEO CHECKLIST
Yes
A complete checklist a firm can utilize to determine that all Best Practice SEO efforts
are in existence on any given Web Page.
This guide covers all 40 critical points in checklist form to assure that your firm or a
firm under a quality audit is properly utilizing Best Practices for the Web.
All
IT & Non-IT - Resources
Web, Presence, SEO, Search, Engine, Optimization, Metrics, Guidance, Best Practices, Tools
Yes

Inserting your name here electronically will serve as a valid representation of your signature and will be considered binding
2/27/2014
SEO AUDIT TOOL
Type 40 Key & Recommended Practices IN USE NOT IN USE
Age A ten year registration is best
Alexa Rank Closer to 1MM and under is best
Alt Tags Include with all images for the benefit of the search engines
Anchor Text Should have keyword content
Analytics Either Google Analytics or a Plug-In if Wordpress should be in use. SEO report should be run at least monthly
Bounce Rate Less than 50% is good; reference analytics
Broken Links Review and check
Calls to Action Highlight in orange or another bright hue
Cloaking Do not use
Description Tags Use keywords at the beginning of your description tag
Domains Keywords should form the first part of a domain
Flash Prefer minimal use
Focus Each page should be focused on one unique and clear topic.
Freshness Search engines appreciate fresh content at least quarterly.
GEO Tags Can be used for local audiences
H1 Tags Important for headings - search engines recognize H1 tags and bolded keywords
Indexed Pages Should equal number of pages on the site
Keyword Tags Yahoo uses. Google does not use
Keyword Use Maximum of 2%
Landing Page Should be in use - 700 to 1000 words
Landing Page Format should include picture at top left; headline and sub-headline; text and call to action
Links Sufficient backlinks (30 or more) should exist from quality domains to your site
Mobility Ensure site is visible on mobile devices
Nofollow Tags The nofollow tag is basically a notice sign for search engines saying dont count this. Use in comment and forum sections
Noindex Tags To entirely prevent a page's contents from being listed in the Google web index even if other sites link to it. Use if private information or data
Organization Flat architecture, top-down topic focus is best
Punctuation Proof the Web pages frequently using spell check
Quality If more than 40% is duplicate content, the page may be rejected by Google
Quantity More is better - 2000-word website is usually optimized for word content
Reading Level College level.
Response Times Minimize. Under 3 seconds best
Robots Use strategically
Sharing Buttons Use a Plug-In to create social sharing buttons on the site
Social Bookmarks Submissions to major Social sites should exist - SEO report should reflect a sufficient number
Sitemap Supply to search engines. Update automatically. With WordPress use a Plug-In to create.
Time on Page High word content = more time on page; Home Pages should be a minimum of 350 words; other pages at least 200-250 words
Title Tags Maximum of 60 characters
URLs Use keywords once
Visual Appeal Critical success factor - must be easy to navigate; white space well utilized, and a clear call to action button at the bottom of the page
YouTube A YouTube video, with a proper meta tag, description, and keywords can achieve very quick page one ranking on Google & YouTube
ACTION PLAN