10/2/2014 Marketing mix of Tata motors - 4p of Tata motors

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OCTOBER 2, 2014
Home MARKETING BASICS Market ing Mix of TATA MOTORS
Marketing Mix of TATA MOTORS
Tata motors is a leading automobile brand. It is most widely known for its
commercial vehicles such as buses and trucks. However, TATA motors has also
started an excellent expansion in passenger cars and it is rapidly gaining market
share. The Marketing mix of Tata Motors talks about the 4P of the brand which has
helped the brand rise in the automobile empire.
1. Product: Tata has a very wide range of products it has passenger cars, utility
vehicles, Trucks, Commercial passenger Carriers And Defence Vehicles
Passenger
cars
UtilityVehiclesTrucks Commercial
Passenger Carriers
Indica vista Safari Dicor Tata
Novas
Buses
Indigo XL Sumo Grande TL 44 Winger
Nano Sumo Magic
Fiat cars Xenon XT
2. Price: The prices of Tata motors are generally affordable acceptable by the
general public at large. Tata always have something for the lower class people with
Nano being their trump card. Giving discount every month and special promotion for
certain type of vehicle also one of the strong strategy use by Tata Motors. Discount
can be made from Companys profit or from dealers profit at certain range.
3. Place: Tata Motors has an extensive dealer network covering Indian and
International markets. Wherever you are, there is a Tata Motors Sales and Service
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dealership close to you. The channel of distribution, physical location, and dealership
method of distribution and sales is generally adopted. The distribution of vehicle
must be in a very systematic way, from the plant to dealership and to end user. This
is not only in India itself but also to the world-wide dealership.
4. Promotion: Tata motors promote their products via Advetising and after sales
services
5. People: Tata Motors owe our success to the highly motivated and talented staff.
Our recruitment division picks the crme-de-la-crme from premier universities,
management and engineering institutes in India. they put them through rigorous
training programmes to hone their entrepreneurial skills and impart comprehensive
product knowledge.
6. Processes: Tata motors follow Balanced Scorecard Collaborative, Inc for
achieving excellence in overall Company performance.
7. Physical Evidence: The management of the company has managed to keep
their hopes alive even in this recession and hopes that the worse is behind Tata
Motors recently launched the most awaited car of the year, Tata Nano and the
company has already received 203,000 booking that are fully paid and 70 percent of
the applicants are ready to wait till the end of 2010 for the car to be manufactured.
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Comments
JEAN DIARRA says:
Apr il 3 0, 2 01 2 at 9:2 4 pm
Bonjour,pourquoi TATA MOTORS nest pas reprsente au MALI?
Trackbacks
Marketing Mix and Swot Analysis of TATA Prima, The Global Truck
Dheeman Bhattacharya's Blog says:
May 1 3 , 2 01 1 at 3 :1 6 pm
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