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ENLIGHTENMENT
Celebrating the 250th Anniversary
of the Birth of Robert Burns 1759-2009
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THE NEW SCOTTISH ENLIGHTENMENT 1
The editors wish to thank the following individuals and organisations for their invaluable assistance towards producing this publication, and
the many others too numerous to mention here:
Leon Thompson, Alan Grant and Rachael Tremmel (EventScotland: www.eventscotland.org), Mike Rymaruk (Scottish Enterprise: www.scottish-enterprise.com /
Scottish Development International: www.sdi.co.uk), Lee McRonald and Sarah Durno (VisitScotland: www.visitscotland.org), Emma Shea, Ross Proctor and
Mark Hannan (Scottish Government: www.scotland.gov.uk), Alison Stoddart (City of Edinburgh Council: www.capitalcollections.org.uk), Helen Osmani and
Maggie Wilson (National Museums of Scotland: www.scotlandimages.com), Isla Robertson (National Trust for Scotland: www.nts.org.uk), Bristow Muldoon
(Royal Society of Edinburgh), Keith Hunter (photographer), Sally Barlow and Ed Bowe (Michael Laird Architects), Sanna Fisher-Payne (BDP), and
ScottishViewpoint.
(N.B. The full events programme for Homecoming Scotland 2009 is available at www.homecomingscotland.com as well as a free Events Guide:
http://www.homecomingscotland2009.com/Repository/New-Events-Programme/HomecomingScotland20009.pdf)
Whilst every attempt has been made to ensure that the information and source acknowledgements presented herein are correct, the editors proffer their
sincere apologies for any omissions or inaccuracies that may have occurred.
THE NEW SCOTTISH
ENLIGHTENMENT
Celebrating the 250th Anniversary
of the Birth of Robert Burns 1759-2009
THE NEW SCOTTISH ENLIGHTENMENT 3
THE NEW SCOTTISH
ENLIGHTENMENT
Celebrating the 250th Anniversary
of the Birth of Robert Burns 1759-2009
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The views expressed in The New Scottish Enlightenment are not necessarily shared by, nor should they be taken as the views of Time International Media & Events Services Ltd. (the publishers), the Editors, or
Scottish Enterprise, Scottish Development International and EventScotland. Time International Media & Events Services Ltd. has not sought to dictate the choice of contributors or the articles content, and the editors
have chosen a wide range of organisations and outside contributors. The views expressed are those of the individual contributors.
No responsibility or liability is accepted by the editors, the publishers or Scottish Enterprise, Scottish Development International and EventScotland for any loss occasioned to any person, legal or physical, acting or
refraining from action as a result of any statement, fact, figure, expression of opinion or belief contained in The New Scottish Enlightenment.
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referred to therein.
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transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Time International Media & Events Services Ltd. or Scottish Enterprise, Scottish
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Email: information@eventscotland.org
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THE NEW SCOTTISH ENLIGHTENMENT 5
11 THE RIGHT HONOURABLE ALEX SALMOND MP MSP
First Minister of Scotland
13 PREFACE
By Jim Mather MSP
15 FOREWORD
By Paul Bush OBE
17 INTRODUCTION
By Jack Perry
23 ROBERT BURNS: AN ENLIGHTENED NATIONAL TREASURE
By Dr. Gerard Carruthers
28 O SCOTIA!
By John Graham
33 THE FIRST SCOTTISH ENLIGHTENMENT
By Professor Thomas Devine
37 ENLIGHTENMENT 2.0: ANIMATING THE CENTRE FROM
THE EDGE
By David Robson
40 THE SCOTTISH ECONOMY
By John McLaren
47 SCOTLANDS GLOBAL COMPETITIVE POSITION
By Iain McMillan CBE
50 SCOTLAND: A PLAYER ON THE WORLD STAGE
Dr Lesley Sawers
52 REDOUBTABLE SCOTTISH ADVICE
By Anton Colella
55 INNOVATION WITHIN SCOTLANDS FINANCIAL SERVICES
INDUSTRY
By John Campbell OBE
61 THE ROLE OF THE BANKS
By Sir Tom McKillop
CONTENTS
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THE NEW SCOTTISH ENLIGHTENMENT 7
67 THE NEED FOR SAVINGS
By Susan Rice CBE
73 THE FLOURISHING OF SCOTLANDS FINANCIAL
SERVICES SECTOR
By Dr Alexander Scott
76 UPHOLDING SCOTS LAW
By Richard Henderson
79 DELIVERING SCOTLANDS TRANSPORT
FUTURE
By Dr Malcolm Reed
83 ENLIGHTENED PROPERTY DEVELOPMENT
By Dan Macdonald
90 AN ENLIGHTENED APPROACH TO SUSTAINABLE
DEVELOPMENT
By Dr. Campbell Gemmell
95 THE SCOTTISH OIL AND GAS CLUSTER: PERFORMANCE
AND PROSPECTS
By Professor Alex Kemp
100 SCOTLAND: IN THE VANGUARD OF RENEWABLE
ENERGY SOLUTIONS
By Andrew Jamieson
102 SCOTLANDS PIONEERING ROLE IN WORLD
ENGINEERING
By Dr. Peter Hughes
107 A SMALL NATION GIVES RICHES TO THE WORLD
By Professor John Roulston
110 SECURING INNOVATIVE SCOTTISH SOLUTIONS FOR
AEROSPACE & DEFENCE
By Ian Watson
115 CHEMICAL SCIENCES - SCOTLANDS BEST KEPT
SECRET?
By Dr Sandy Dobbie
CONTENTS
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THE NEW SCOTTISH ENLIGHTENMENT 9
121 DUNDEE: FROM JUTE, JAM AND JOURNALISM TO
BIOCHEMISTRY, BIOMEDICINE AND BIOTECHNOLOGY
By Professor Sir Philip Cohen FRS FRSE
129 SCIENCE AND THE NEW SCOTTISH ENLIGHTENMENT
By Professor Anne Glover
133 ARTIFICIAL INTELLIGENCE, INFORMATICS AND THE
ENLIGHTENMENT TIME-TRAVELLER
By Professor Sir Timothy OShea
137 SCOTLANDS HIDDEN JEWELS
By Edward Chance
141 REINVENTING SCOTTISH MEDIA
By Atholl Duncan
145 SCOTLANDS TOURISM INDUSTRY
By Peter Lederer CBE
148 GOLF IS SCOTLANDS GIFT TO THE WORLD
By Peter Dawson
153 SCOTLANDS SPORTING TRADITION
By Louise Martin
158 SCOTTISH BUSINESS TOURISM
By Caroline Packman
163 GREAT CHIEFTAIN O THE PUDDIN-RACE
By Paul McLaughlin
169 SCOTLANDS UNIQUE SPIRIT
By Gavin Hewitt CMG
173 SCOTLANDS PLACE IN THE WORLD
By Linda Fabiani MSP
177 SCOTLAND IN A CHANGING WORLD
By Roy Cross
181 HOMECOMING SCOTLAND 2009
By Paul Bush OBE
CONTENTS
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T
he Scottish Enlightenment was a time when almost every
aspect of human existence - philosophy, economics,
engineering, medicine, geology, archaeology, chemistry, art,
sociology - was being questioned and redefined. It was also a
time when Scotlands cities were the intellectual capitals of the
world, with great Scots such as philosopher David Hume, economist
Adam Smith, James Black the chemist and the geologist James Hutton
developing new ideas and successfully challenging the beliefs of the
past. It was an age of reason, improvement and optimism, when
Scotland left a lasting legacy for civilisation.
Part of that legacy is the work of Robert Burns, our national bard,
which has carried Scots to an audience beyond our shores and adds real
colour to the Scottish tartan. With Burns poems published in more than
24 languages and Burns suppers held annually around the globe, from
Ayrshire to Argentina, it is clear Scotlands favourite son now forms a
substantial part of the articulation of Scottish identity. His work
contained virtues that have been absorbed into our sense of self - it is
humorous, radical and articulate. These are strengths that we should be
proud of and continue to nurture.
The 2009 Year of Homecoming represents the 250th anniversary of
the birth of Burns and an opportunity to celebrate Scotlands
contribution to the world - Burns himself, golf, whisky, great Scottish
minds and innovations, and our rich culture and heritage. For everyone
touched by Scotland this is a chance to reconnect with our nations past,
to join in the New Scottish Enlightenment and play a part in the
dynamic, modern Scotland we are building.
A nationwide programme of events has been organised from Burns
Night to St Andrews Day, offering everyone a reason to come home.
Highlights include - the Opens return to Turnberry, the first ever Whisky
Galore festival, one of the largest clan gatherings in history, an expanded
Edinburgh International Festival, and the Inverness Highland Games. This
will be the biggest ever celebration of Scotland and of our ties of family
and friendship around the world.
I am determined that Scotland continues to have as much to
celebrate in the future, because with new generations of innovative,
great minds we have the makings of a New Scottish Enlightenment. For
far too long Scotland has had the best-educated airport departure
lounges in the world as our brightest and best look elsewhere for
opportunity. The Scottish Government is determined to change that by
supporting our world-class work force and those who pass through our
envied education system to make the most of their talents and turn
Scotlands potential into reality. Already our higher education research
base is among the very best, Aberdeen is the worlds second largest
energy hub, we are leading the global development of marine energy
and the reputation of our creative industries is growing. What is more,
our global economic potential was recognised earlier this year when
Scotland was awarded the title of Europes Place of the Future.
We have taken steps to capture the Scottish intellect Burns has
come to symbolise, by releasing students from the burden of graduate
endowment fees, providing universities and colleges with an additional
20m funding, and liberating small businesses from sky-high business
rates. However, our ambitions are bigger than our borders can contain.
The Year of Homecoming is a global invitation and so is our drive to
lead a new era of enlightenment. That is why we have launched the
worlds largest ever single prize for innovation in marine renewable
energy - the Saltire Prize - to galvanise world scientists and put Scotland
at the very heart of the battle against climate change.
Another example of the global outreach of Burns legacy which we
are determined to carry forward into the New Scottish Enlightenment, is
his spirit of humanitarianism and tolerance. It is a sentiment summed up
by his famous words: Man to Man the world oer, Shall brothers be for
a that. This was the inspiration behind the Robert Burns Humanitarian
Award, presented annually to a group or individual who has saved,
improved or enriched the lives of others or society as a whole. Nominees
can be from anywhere in the world, of any gender, age or creed, but
need only have shown an outstanding commitment to humanitarian
concerns. This is evidence of how Scotlands national identity translates
across national boundaries, giving everyone with shared values a reason
to travel to Scotland in 2009 and celebrate our commonality.
There are many reasons to visit Scotland, but none can beat the guid
Scottish hospitality that awaits. The Year of Homecoming will be
welcomed around the globe with Burns message of friendship Auld
Lang Syne, and it is in the same spirit of friendship that we will meet
every homecomer who travels to join our celebrations in 2009.
THE NEW SCOTTISH ENLIGHTENMENT 11
THE RIGHT HONOURABLE
ALEX SALMOND MP MSP
First Minister of Scotland
H
owever, 2009 will be a truly special year for anyone choosing to visit.
This is because 2009 marks Scotlands first ever Homecoming
celebrations, a spectacular calendar of over 200 events and activities
taking place on the 250th anniversary of Scotlands national poet - the
international icon, Robert Burns.
Burns is the inspiration behind our year long celebration of some of
Scotlands great contributions to the world: golf, whisky, great minds and
innovations, our rich culture, wonderful heritage and of course, Robert Burns
himself.
We are extending a warm invitation to all those with a Scottish ancestry,
an admiration of the work of Burns or a love and affinity with our fantastic
country to Come Home in 2009.
The year long Homecoming celebrations will be an unforgettable
occasion.
Heralded by Scotlands internationally renowned Hogmanay celebrations,
the Homecoming Scotland 2009 programme will officially kick off on the
weekend of Burns 250th anniversary.
May is whisky month and you are invited to come to the Home of Whisky
to explore and appreciate the expertise of stillsmen and master blenders
who create one of Scotlands biggest exports and extensions of our culture.
Over the summer months, Homecoming Scotland 2009 will present some
new and enhanced major international events.
The Gathering has been specially created for the Homecoming year to
celebrate the contribution that Scottish clans have made to the history and
culture of the world, whilst international events including the Edinburgh
International Festival, The Edinburgh Military Tattoo and The Open Golf
Championship will be celebrating the year with special Homecoming activity.
Our celebrations come to a close in November around St Andrews Day with
a sensational finale to the year.
Stay in one of our world-class hotels or even a smaller Bed and
Breakfast and experience hospitality that is second to none. Play a round at
the home of golf - Scotland has over 500 golf courses including some of the
worlds greatest links and parkland courses. Sample some of the best
whiskies in the world at the Home of Whisky. Do business at one of our first
class conference venues in one of the few countries in the world where you
can experience city charms whilst being just an hour away from mountains
and glens. Eat at some of our finest restaurants against the backdrop of the
most spectacular landscape the world has to offer.
So join with us in an inspirational celebration of Scotlands culture,
heritage and the many great contributions that Scotland has given to the
world.
We all look forward to giving you a warm Scottish welcome.
Jim Mather MSP, is the Minister for Enterprise, Energy and Tourism.
Born in March 1947, Jim Mather MSP was educated at Paisley
Grammar, Greenock High School and Glasgow University, where he
studied accountancy, law and economics.
In 1964, he became an apprentice chartered accountant, going
on to work in the computer industry - latterly running his own
business - before entering politics.
From 2000 until 2004, he was the partys National Treasurer. At
the 2003 Scottish Parliament election, Jim was elected as a Highlands
and Islands MSP. As Shadow Enterprise and Economy Minister, he was
a member of the SNPs Shadow Cabinet.
Jim became the MSP for Argyll and Bute at the 2007 Scottish
Parliament election and was appointed Minister for Enterprise,
Energy and Tourism.
He has been involved in the development and promotion of the
Economic Case for Independence and is a Director of Business for
Scotland.
He is married with two children.
Website: www.homecomingscotland2009 (for more information,
an events guide and to register for information updates).
THE NEW SCOTTISH ENLIGHTENMENT 13
PREFACE
PREFACE
By Jim Mather MSP
With its dramatic landscapes, compelling history, diverse culture, ancient castles,
world-class golf courses and vibrant cities, Scotland makes for a fantastic holiday
destination at any time.
Scottish Female Highland Dancers, Edinburgh Military Tattoo.
Domhnall Dods
FOREWORD
By Paul Bush OBE
Event tourism is one of the fastest growing industries in the world. Research
shows that 40% of visitors to the UK come to attend an event or a festival.
THE NEW SCOTTISH ENLIGHTENMENT 15
FOREWORD
A
s Scotlands lead national agency, it is EventScotlands job to ensure
the country takes full advantage of the benefits that the staging of
major events brings.
Since EventScotlands inception in 2003, the agencys securing of, and
investment in, events for Scotland has delivered an estimated 322m to the
Scottish economy. It has also helped to raise the countrys profile around the
world as a leading destination for major sporting and cultural events.
With a small, dynamic and highly specialised team, EventScotland has
helped to build Scotlands enviable reputation as the perfect stage for a
variety of spectacular events, many of which are highlighted within this
publication.
From signature events such as the Edinburgh Festivals, world
championships in mountain biking, cross country running, badminton,
rowing, adventure racing, windsurfing, through golf events like The Open, The
Ladies Scottish Open and The Scottish Challenge, to music events like Rock
Ness, Connect and the MTV Awards, EventScotlands expertise, investment
and support is helping Scotlands indigenous events and festivals to grow,
whilst securing new major sporting events in a highly competitive
international environment.
THE KEY TO OUR SUCCESS IS PARTNERSHIP
EventScotland was originally set up to ensure a level of joined up thinking
across government, public sector agencies and private companies.
EventScotlands strength lies in the ability to bring together partners
which include VisitScotland, Scottish Enterprise, sportscotland, local
authorities, sports governing bodies like Scottish Rugby and corporate
partners, and then deliver against a wide set of agendas. In this regard
EventScotland - with such an innovative approach - is almost unique in
government.
To date EventScotlands portfolio numbers around 350 events of which
approximately 200 have been funded through our international programme
for events that attract international visitors and/or significant international
media coverage.
One hundred and fifty events have been funded through our regional
programme which provides more localised support with investment to help
them grow audiences and drive domestic tourism.
HOMECOMING SCOTLAND - AN OPPORTUNITY FOR
BUSINESS TO GET INVOLVED
EventScotland has created a portfolio of world class events, ensuring
Scotland capitalises on the growing trend of event tourism and in November
2007 the Scottish Government tasked the agency with delivering
Homecoming Scotland 2009.
Funded by the Scottish Government and managed by EventScotland in
partnership with VisitScotland, Homecoming is an initiative designed to
encourage Scots, people of Scottish descent and those who simply love
Scotland, to come home in 2009.
Sitting at the heart of Homecoming is an inspirational programme of
events to engage with these audiences and celebrate Scotland and many of
the great achievements this country has given the world.
In 2009 it is the 250th anniversary of the birth of our national poet and
international cultural icon Robert Burns and the celebration of Burns
provides the inspiration for the year of Homecoming. However the year will
also celebrate some of Scotlands other great contributions, such as golf,
whisky, great Scottish minds - epitomised by Burns and other key figures of
the Scottish Enlightenment - and of course Scotland as the ancestral
homeland of millions of people around the world.
By working with the public sector and event industry partners,
EventScotland has created a tailored programme of various events across the
length and breadth of the country, designed to encourage Scots from around
the world to come home.
The core aim of Homecoming is to generate an additional 40m for the
Scottish economy through increased tourism revenue and to help promote
Scotlands identity and culture around the world.
Sports Minister Stewart Maxwell holds the Ryder Cup at the Scottish Golf Show 2008.
Courtesy of the Scottish Government
16 THE NEW SCOTTISH ENLIGHTENMENT
FOREWORD
The Homecoming programme was officially launched in June 2008 by the First Minister, featuring over a hundred events and festivals taking place
throughout Scotland during the course of 2009.
Included in the Homecoming programme is the Forbes European CEO Conference which will be held at Gleneagles, Perthshire in June 2009. The Forbes
family - who represent the true entrepreneurial spirit of the ancestral Scots - return to Scotland to host this key event in the Homecoming calendar, bringing
together senior executives from 150 of Europes top companies to hear about the innovative ideas and exciting business and investment opportunities that
Scotland has to offer.
2014 - A MASSIVE YEAR FOR SCOTLAND
In 2014 Scotland will host the Commonwealth Games and the Ryder Cup. In the short term the economic benefits to Scotland from the Games has been
estimated at 81m with the Games generating 1,200 jobs and a volunteer force of around 15,000. There is also huge potential to raise skill levels in sectors
including construction, hospitality and event management.
The Ryder Cup - which will be staged at Gleneagles - is expected to generate in excess of 100m with visitors flying in from around the world.
DEVELOPING A SCOTTISH BUSINESS CLUB
With world-class initiatives like Homecoming, the Commonwealth Games and the Ryder Cup on the horizon, EventScotland is keen that businesses take
advantage of the opportunities they present. EventScotland has been instrumental in bringing the idea of the Business Club to Scotland.
The Business Club - which is based on a similar scheme developed in Australia ahead of the Melbourne Commonwealth Games in 2006 - aims to further
develop and maximise the benefits from events staged in Scotland.
It is an unprecedented collaboration with private sector bodies, designed to help Scotlands SME-heavy business community squeeze every ounce of
commercial value out of these international showpiece events.
In 2014, the Edinburgh Festival follows hot on the heels of the Commonwealth Games and then Scotland will stage the Ryder Cup. The eyes of the
world will be on Scotland as never before during this period. Scotland already has the national assets that no other country in the world enjoys and it is vital
that the business community take ownership of the huge opportunities these iconic events present.
Support for the scheme comes from Chambers of Commerce, CBI Scotland, Scottish Council for Development and Industry, the Federation of Small
Businesses Scotland, the Institute of Directors Scotland, the Scottish Government and of course, event organisers.
THE FUTURE
Scotlands credentials as the perfect stage for international events are impressive and the future looks very good. EventScotland, by working with our
partners, will continue to add to these successes.
Paul Bush OBE became Chief Operating Officer of EventScotland in August 2007 having joined in March 2004 as Deputy Chief Executive. He is
responsible for the development of Scotlands major international sports and cultural events strategy. This has included work on events such
as Ryder Cup, Commonwealth Games bid, World Cross Country Championships, Edinburgh International Festivals and numerous other
international events.
Paul was appointed as General Team Manager to the Scottish Commonwealth Games Team for Manchester 2002 and again as Chef de
Mission for Melbourne 2006. The 2006 Scottish Team had their most successful Games ever winning a total of 29 medals including 11 gold.
During the 1992 Olympic Games, 1990 and 1994 Commonwealth Games and numerous World and European Championships, Paul was
appointed team manager for both the GB and England swimming teams. Paul received an OBE in the 2007 New Years Honours for services to
sport as Chef de Mission for the Scottish Commonwealth Games.
Websites: www.eventscotland.org; www.homecomingscotland2009.com
A further boost for business in Scotland will be the Forbes European CEO Conference
which will be held at Gleneagles, Perthshire in June 2009.
Gleneagles, 2nd December 2008. Steve Lindridge / Ideal Images
THE NEW SCOTTISH ENLIGHTENMENT 17
INTRODUCTION
INTRODUCTION
By Jack Perry
Scotlands modern and diverse economy has been forged through a rich heritage
of innovation and creativity. Having been through a few painful transitions,
Scotland has successfully adapted to changing circumstances and is now one of
the most transformed economies in Europe.
I
hope that the story of modern Scotland told through The New Scottish
Enlightenment will encourage further innovative and entrepreneurial
activity, both for those currently operating within Scotland and those
looking for an ideal place in which to expand their business or research
operations.
Scotland is, of course, greatly changed since the days of Burns and the
Scottish Enlightenment. However, I believe that if he or his contemporaries
were to visit today, one thing they would recognise is the strength and
character of its people. They would also see how this combined with their
legacy, has helped to shape a modern and successful Scotland.
Homecoming Scotland 2009 is a great celebration of our heritage and
culture. Moreover, by highlighting Scotlands diverse contribution to the
world, it is also a perfect opportunity for us to showcase our current
achievements and more importantly our continuing potential on the
international stage.
As Scotlands enterprise, innovation and investment agency, Scottish
Enterprise is delighted to play a central role in economic development
alongside other public and private sector partners. In addition, through
Scottish Development International (SDI) we continue to attract companies to
Scotland who seek to expand their operations overseas, as well as helping
indigenous companies to take full advantage of international markets.
In the past year alone for example, SDI helped secure over 2,500 high
value jobs as well as helping over 700 high potential organisations within
Scotland to do business internationally. Earlier this year Scotland was also
named European Region of the Future in 2008 by fDi Magazine (a Financial
Times publication), ahead of 38 other regions.
At the very heart of Scotlands success is close collaborative working.
Effective relationships have been forged between centres of government,
businesses and business organisations, financial leaders and public sector
bodies, and as a result we have a number of landmark projects which are
further enhancing Scotlands reputation as a world class location.
Edinburgh BioQuarter for example, will establish Scotland as one of the
worlds top ten centres for biomedical commercialisation. This 1.2bn public-
private sector project brings together, public healthcare, academic research,
extensive commercial laboratory and business headquarters space all on one
location.
In economic terms the project is expected to create 6,500 new jobs and
generate an additional 350m a year for the Scottish economy. Scottish
Enterprise will invest a further 23m in the commercial research campus over
the next 15 years, which once complete will leverage 250m of private sector
investment.
Similarly, the Translational Medicine Research Institute, or TMRI, which is
funded by Scottish Enterprise, is harnessing the power of four Scottish
medical schools and NHS Trusts together with substantial investment from
Wyeth Pharmaceuticals. This groundbreaking project has joined together
dispersed resources to create a single powerful network of clinical and
scientific excellence of world significance. Ultimately this project will develop
faster ways of getting new cures from the laboratory to the patient.
Life Sciences is an excellent example of a key industry in which Scotland
can really excel on the global stage due to genuine competitive advantage.
At Scottish Enterprise we are now focused on six priority sectors. These are
Life Sciences, Energy, Financial Services, Digital Media and Enabling
Technologies, Tourism and Food and Drink. Other industries where Scotland
can be competitive in the global supply chain are also supported.
The Energy sector for example, is one area in which Scotland has long-
standing expertise. As well as experience in oil and gas technology, Scotland
is also a world leader in pioneering alternative energy sectors such as
offshore wind, hydro and fuel cell technology.
We have been working to ensure that we build an effective business
infrastructure to support this sector through the Energetica project, which
aims to create a global hub for business development covering all energy
technologies. At its heart is a technology corridor spanning 30 miles from
Aberdeen north to Peterhead, designed to attract and grow technology
companies in a high quality environment.
Bust of Robert Burns (National Poet of Scotland) inside The Burns Monument, Alloway Near Ayr,
Ayrshire. Pic: Paul Tomkins VisitScotland / Scottish Viewpoint
Over the past two years financial services has been the largest single sector for inward investment and high value jobs coming to Scotland. Clearly
recent events in Scotlands banking sector will have an impact on this success, however it is important to emphasise that companies in financial services
remain very positive about their operating experience here. Our skills and strengths - such as a highly skilled workforce, competitive operating cost base and
the quality of life in Scotland - remain as strong as ever and provide a sound base for the future.
I have taken the opportunity here to highlight some of our success in leading industries. I believe that this, combined with a robust infrastructure, a
highly skilled workforce and a competitive cost base, means that Scotland continues to offer excellent potential as a business location for both new
investors and indigenous companies. Indeed I am confident that Scotland as a world class business location is somewhere of which Burns and his
contemporaries would be proud.
Jack Perry is Chief Executive of Scottish Enterprise, Scotlands enterprise, innovation and investment agency. Prior to this, until December
2003, he was the managing partner of Ernst & Young in Glasgow. In addition he was Regional Industry Leader for Scotland and Northern
Ireland for Ernst & Youngs Technology & Communications practice.
A dual national, Jack was born in Scotland to American parents. Educated at both Glasgow and Strathclyde Universities, he is a graduate
scientist. He is also a Chartered Accountant and a United States Certified Public Accountant. He has worked in both the United States and the
United Kingdom in a career covering most professional disciplines and industries.
In September 2001 Jack took office as Chairman of CBI Scotland, having been a member of the CBI Scotland Council since 1996. He also
chaired the group of 12 CBI Regional Chairmen and was a member of the Presidents Committee, the ultimate policy making body of the CBI.
Jack demitted office at the CBI at the end of his two-year term in September 2003.
His other responsibilities include Chairmanship of the Translational Medicine Research Institute. Jack is also a visiting tutor to the
Leadership Trust. He is an Ambassador for the Prince and Princess of Wales Hospice and former Chairman of Craigholme School.
Jack is married with three children. He lives in Glasgow and his leisure interests include golf, skiing, reading and current affairs.
Websites: www.sdi.co.uk; www.scottish-enterprise.com
18 THE NEW SCOTTISH ENLIGHTENMENT
INTRODUCTION
Scottish Enterprise Headquarters, Glasgow.
Keith Hunter (07831 117 980) / Courtesy of BDP
Microsoft Vice President Bob McDowell discusses www.theprimarygame.co.uk with pupils from Abbeyhill Primary School in Edinburgh, where the school is delivering business skills through teamwork and
the medium of gaming.
Students winners from all continents receive their prizes for competing in the imaginecup.com in Paris. This global challenge provides a forum to explore ways of using the power of software to help address some of
the worlds greatest challenges.
In the middle of 2008 a group of young people from Lochaber high school
scooped a top prize in the ICT Youth Challenge within the Highlands and
Islands Enterprise (HIE) zone. Their innovation? An interactive gravestone that
incorporated the latest communications technology to help provide a more
personalised and detailed experience for family members visiting lost
relatives. It is one of those inventions that, once you see it, makes you ask
yourself, why didnt anyone think of that before?
Such ingenious use of ICT is no rarity among young people today. We
are seeing more and more innovation, with such high commercial potential,
coming from Scotlands youth. I believe it is being driven by a new and
stronger emphasis on enterprise within the nations education system, from
primary through to university.
Scotland has a proud tradition of investment in skills, which for at least
the past 30 years has been higher than the rest of the UK. It is the only
nation where the percentage of people with a higher education qualification
is bigger than the percentage of those with a basic school leaving
qualification. Yet Scottish productivity is lagging behind the other nations
within the UK economy, despite its positive skills profile.
Many recognise that it is crucial young people are given more than just
basic skills to turn their education into something more tangible for the
Scottish economy. We know that by 2010 the knowledge economy will
account for 50 per cent of Britains GDP, growing faster than any other
sector, and Scotlands young need to be ready to be part of this growth.
Intangible assets such as knowledge and innovative potential, alongside ICT
skills, will be the key resources that will give Scotland competitive advantage
and mark the end of the industrial age.
Microsoft has been working with educators in Scotland for the past five
years to drive forward a more entrepreneurial approach to education and the
use of ICT. It has made close links with those at policy, local authority and
school level, as well as within the universities. But, more importantly, it has
helped create opportunities for practitioners to engage young people in ways
that fit within the new Curriculum for Excellence. At secondary level it has
supported the HIE with its Youth Challenge, providing opportunities to
develop ideas beyond the blueprint stage, showing young people how to turn
them into commercial successes. The skills learned during the competition
include financial acumen, marketing and developing prototypes.
Within higher education, Microsoft offers students the chance to
participate in the rapidly growing Imagine Cup. As the worlds premier
student technology competition, the Imagine Cup aims to encourage young
people to apply their imagination, passion and creativity to technology
innovations that could make a difference in the world.
Founded in 2003 , the cup competition attracted more than 200,000
students from more than 100 countries this year. But what makes the
Imagine Cup so exciting for students is that as part of the prize, the winners
are coached and supported as they try to convert their idea into a
commercial property.
Scotlands universities have embraced the Imagine Cup with Abertay,
Aberdeen, Dundee, Edinburgh, Edinburgh Napier, Glasgow, Glasgow
Caledonian, Herriot Watt, Paisley, Robert Gordon, St Andrews, Stirling and
Strathclyde all participating in 2008, with some incorporating it into course
work. In 2008, St Andrews University gained second place in the software
design strand of the UK competition. It is a perfect example of education
meeting enterprise to guide young people to be more enterprising and
ambitious when they finally move into the world of business.
But perhaps the project of which we are most proud and which has a
greater reach is the Sport Store game. It was developed in New Zealand, and
Microsoft has helped redesign the concept so it means something to Scottish
school pupils. The game provides an opportunity for young people to run
their own sports store, from controlling stock to deciding prices to managing
their staff. It uses gaming, which most young people love, to educate. And it
works. Between May 2007 and May 2008, more than 100,000 games had
been played by more than 25,000 students. Three hundred centres have used
the game and more than 500 teachers have registered an interest.
The game has now been developed for use in primary schools, allowing
for enterprise education to combine with ICT even at this young age.
Microsoft has provided funding to make the game free to play in all schools
in the immediate future.
Microsoft is fully committed to continue supporting Scottish educators
in their drive to create confident, ambitious, and creative individuals who will
become the entrepreneurs of tomorrow. It will keep working with
practitioners at all levels so they also have the skills and confidence to
deliver education using ICT that engages and prepares young people. And it
will continue to provide opportunities for those young people to exercise
their skills and knowledge so they are ready to burst into the world, able to
turn innovation into a commercial reality.
Microsoft: ICT and
entrepreneurship in young people
Raymond OHare, Director, Microsoft Scotland
The ICT Youth Challenge finalists from schools in the Highlands and Islands. This competition,
www.youth-challenge.co.uk, provides opportunities to grow innovative business ideas whilst
promoting a teamwork ethic.
ROBERT BURNS: AN
ENLIGHTENED NATIONAL
TREASURE
By Dr. Gerard Carruthers
Robert Burns is one of the worlds great poets and song-writers, to say nothing of his considerable talent for writing prose.
As if this was not enough, for Scotland as well as the wider world, there is a kind of added value. One estimate, made by
the broadcaster David Stenhouse, puts Burns value to the Scottish economy at 157 million per annum.
U
pwards of 50 major civic statues across the globe attest to Burns status as an icon, as does a huge commemorative industry of ware in plate, pottery,
brass, glass, wood, wool, paint, print, pewter, silver, gold, chocolate and alcohol (both whisky and beer) all paying tribute to the Bard. Of the famous
Burns Supper, it has been calculated that there are more than 900,000 of these held annually worldwide - which means, at a conservative estimate,
that 90 million people celebrate his birthday every January 25th - and the celebration of the 250th anniversary of his birth may well add to that figure.
For the past 80 years, Auld Lang Syne along with Happy Birthday has been one of the two most frequently sung songs in the world (the tune to Burns
song can even be heard as part of the traffic lights system in Japan). Another part of Burns rather mysterious reach is his ability to be loved simultaneously
in both the old Soviet Union and the USA. He has also been translated into at least 30 languages (including Esperanto, Latin and Faroese).
If his popular coinages of phrases do not quite match the number of the other (English) bard, then this perhaps has something to do with the fact that
Shakespeare lived until he was 52, whereas Burns was dead by the age of 37, the former having twice the creative life of the latter. However, two of Burns
phrases, The best laid schemes (from To a Mouse) and To see oursels as others see us (from To a Louse), and Mans inhumanity to man (from Man
was Made to Mourn) have become part of the everyday English language.
All comprehensive anthologies of verse in English published since the 19th century include Burns, which is even more of an achievement when we
consider that he is the only dialect poet for whom this can be said. In the folk music canons of Britain, Ireland and other parts of the English-speaking
world, and in the repertoires of European classical music (including the work of Beethoven and Haydn) Burns has been performed for 200 years. Burns is
unique in world literature in having both a wide popular readership and an appeal for those who would be considered to have the most sophisticated
literary tastes.
There are many Burns Clubs throughout the world but nothing comparable for Shakespeare. Burns admirers number those who are themselves major
figures in world literature, including Wordsworth, Coleridge, Scott, Byron, Keats, Carlyle, Pushkin, Dickens, Stevenson, Arnold, Melville and Steinbeck, to name
but a few. Burns glorious afterlife is one of the very few of the past 200 years in world culture, only Abraham Lincoln (whose favourite poet was Burns),
Ghandi and perhaps George Washington (to whom Burns wrote an admiring poem) being comparable in the legacy of supposedly positive moral compass
left behind.
Much is written about the bloated, falsifying myth of Robert Burns, but most mythology depends upon a bed of solid fact. One of the most important
facts of Burns life and work, underpinning his enduring appeal, is his deep and wide empathy with the human condition. If we consider one of the poetic
THE NEW SCOTTISH ENLIGHTENMENT 23
ROBERT BURNS
Courtesy City of Edinburgh Council
(www.capitalcollections.org.uk)
24 THE NEW SCOTTISH ENLIGHTENMENT
ROBERT BURNS
The Burns Supper
There are thousands of these held throughout the English speaking world
every year to commemorate the birth of Scotlands national bard, Robert
Burns.
They vary in size and content, from a very small group of about 16
gentlemen meeting in the original room of the Batchelors Club in the village
of Tarbolton in Ayrshire, close to where Burns lived, to West Sound, the local
radio station in Ayr, who every year hold a Burns supper with 1,200 guests.
Wherever Scots are gathered in the world, you can be assured there will
be a celebration on or around 25th January every year for a formal Burns
Supper. Yet the popularity is such, that many housholders now invite a few
friends round for an informal evening, with everyone agreeing to try their
hand at performing one of his songs or poems, after the meal.
The evening consists of sitting down to a traditional meal, followed by an
evenings entertainment of Burns poems, songs and with several speakers
proposing various toasts.
The supper always commences with a haggis being carried in on a silver
platter, dressed up in tartan and a sprig of heather. This is done together with
a piper playing it in. the audience stand clapping in time to the pipe tune as
the haggis is carried round the room for all to view.
Someone then recites the address to the haggis, acting out the part as
best they can by wielding a sharp knife with which the haggis is duly stabbed
to allow its steaming contents to pour out on to the platter. This done, it is
piped out again with everyone standing and clapping. Thereafter the meal
commences.
The meal usually consists of soup, haggis, neeps and tatties, and steak
pie, followed by biscuits and cheese then coffee.
Most participants will have a dram along with the haggis and various
refreshments are served for the meal, depending on individual taste.
Thereafter, a comfort break occurs to allow people to freshen up and the
evenings entertainment commences.
The contents of the entertainment vary at each event, but usually
commences with the piper playing a selection of Burns tunes.
This is followed by someone saying a poem, then someone sings. Next the
principal speaker of the evening - who is tasked with speaking for around 20
minutes - usually proposes the immortal memory of Robert Burns, followed
by a song or two by Burns, and then a toast by a gentleman to the lassies.
This should be a lighthearted review of how much we dislike women, but
cannot live without them. While telling of occasional jokes is an integral part
of this speech, it should never simply be a tirade of anti-feminist jokes. This
toast should be of 10 minutes duration. At its completion, the gentlemen all
stand and raise their glasses to the lassies.
Next could well be the performance of Burns epic poem Tam O Shanter
or Holy Willies Prayer, where the performer frequently dresses up for the part.
There is then a reply from the lassies, where a lady has the chance to
respond and get their own back at what has been said about the fairer sex.
This is always a dig at the incompetencies of men, extolling how superior
women are, but again winding up by saying they cannot live with men, but
cannot live without them.
Then will follow some more songs, which at this stage of the evening -
when participants are very relaxed - are usually popular songs with choruses
are sung so all can join in.
A vote of thanks is proposed to the performers and the evening rounds
off with everyone up on their feet singing Auld Lang Syne.
The formalities complete, people will mingle for a while, or on some rare
occasions, the floor is cleared and a dance ensues with Scottish country
dancing.
Courtesy of the Robert Burns World Federation, which aims to honour - and
advance knowledge of - the life and works of Robert Burns, whilst stimulating
study and development of Scottish art and culture, supporting conservation
relating to Burns and his contemporaries, and strengthening bonds between
Burns Clubs and Societies worldwide.
Website: www.worldburnsclub.com.
phrases already mentioned, from To a Mouse, we see Burns awareness
that life is often more random, accidental and painful, than humans can in
any way legislate for:
The best laid schemes o Mice an Men,
Gang aft agley
An leae us not but grief an pain,
For promisd joy!
Burns experience was of the world - as it always is - as an uncertain
place, particularly as he lived during a time of rapid upheaval, including the
American, Agrarian and French Revolutions. He applauded the first and
third of these as furthering freedom and democracy. Of the second,
involving the fast-paced improvement of agriculture, he was much more
doubtful. To a Mouse is best read not so much literally - as in Burns, a
practical, hard-headed farmer, actually extending sympathy to a mouse
whose home has been ruined by the plough - but allegorically, as
representing the gap in power between the ploughman and the mouse as
similar to that of the large landowner a propos the small-holding farmer
and peasant. The biographical background here is Burns observation of his
own fathers plight, brought to ill-health and the verge of bankruptcy as
improving landlords aware of increasing profits to be made from the land,
forced tenant-farmers like William Burness to take over larger and larger
farm-holdings into which more and more resources and uncertain energy
had to be poured. Burns, a good Enlightenment intellectual, was all for
progress but knew that this was something often more easily espoused
than accomplished, and something in the attempt of which that could
easily have negative consequences.
One of Burns most humorous productions, Death and Dr Hornbook is
also among his darkest. Here a drunken narrator meets Death and
threatens to kill him, but this ludicrous scenario turns out not to be as
gratuitously farcical as it might first appear. Another individual - Death
confides in the narrator whose initial aggression gives way to
companionability - is already threatening the Grim Reaper. Jock Hornbook
has set up in the area as an apothecary with all the modern - as well as
some ancient - remedies for an assortment of ailments. However, while
Jock lengthens the lives of some, he cheats death in a more profound way
by delivering it himself out of season and for his own profit. Thus he helps
a weaver poison an unwanted wife and in a botched abortion kills the
pregnant woman. The inventiveness, the progress, of human beings, Death
and Dr Hornbook tells us, can always have to it a nefarious side.
Right: A bas relief sculpture of the Robert Burns poem Tam O' Shanter at the museum located in Burns
Cottage, Alloway, South of Ayr, South Ayrshire. Pic: Paul Tomkins VisitScotland / Scottish Viewpoint
Burns To a Louse is also one of his great works in which humanitys pride in its special achievement is undercut. An insect is seen crawling upon a
well-dressed young lady at church and she is aware - she believes - of admiring male attention. The narrator meanwhile is inwardly berating the louse for
spoiling his beautiful prospect of Jenny. Neither of course is paying any attention to God, the supposed reason for the pair being where they are at that
precise moment. The entire fabric of the poem has to do with misrecognition, including the narrators (mock) chastising of a dumb brute creature,
standing outside human laws of propriety, which quite properly pays no attention to these. Burns is saying we are confused in thinking of ourselves - as
the human race - in being separate from nature.
It is part of Burns modern sensibility - of his new scientific mentality derived from the Enlightenment - that humans are seen as part of nature. He is
saying we ought to rid ourselves of our presumption. If only we could be more Enlightened, which means also objective, taking on the perspective - as
Burns read in Adam Smith - of the impartial spectator:
O wad some Powr the giftie gie us
To see oursels as others see us!
It wad frae monie a blunder free us
An foolish notion:
What airs in dress an gait wad leae us,
And evn Devotion!
For Burns, the self-love of humanity was misplaced when he observed society. As well as properly being part of nature, humans too often behave
unnaturally to one another, something that he counterpoints in his poem, The Twa Dogs. Here two dogs - Ceasar, an exotic, foreign breed belonging to a
wealthy gentleman and Luath, a ploughmans collie - enjoy each others company and conversation about the lords o the creation, or humanity,
oblivious to their own different origins. Ceasar even marvels at the contempt of his masters class for those below him which matches the dogs dislike for
the badger. Of course the point is that it is natural in an inter-species way for a dog to dislike a badger, but humans all too often despise their own
species. If humans do stand apart from nature as lords, then this is to show a less than admirable, imperiously unnatural side.
Burns is remarkable for being one of the two individuals, the other being Walter Scott (and Burns was his favourite writer), who do most to
broadcast and even invent Scotland to and for the modern world. There are many examples of this cultural communication, and one is Mary Queen of
Scots. Mary is today the most famous icon of Scottish femininity, but this was not so until the later 18th century. Even a little earlier among the Jacobites,
when one might have expected Mary - a deposed Stuart monarch and a Catholic - to have some coinage, she is absent from national consciousness in
the way in which she is present today. For the Scottish mindset more generally, Mary was off-limits for her religion, her supposed family-typical despotism
and her dark, treacherous female nature. However, the perception began to change in the Scottish Enlightenment as historians turned to Mary anew and
saw her as someone of talent, who had not always had the best of luck. On the back of such rehabilitation writers such as the German, Schiller, and Scott
in the early 19th century began to dramatise her life more sympathetically and over the next 200 years Mary became a Scottish icon.
Burns though was first off the mark with Mary, pointing the way for both Schiller and Scott with his song Lament of Mary Queen of Scots on the
Approach of Spring, that poignantly inhabits its subjects emotions as she thinks back upon her disappointed life. It might seem strange that Burns also
extended sympathetic treatment - as well as the opposite end of the spectrum of Scottish identity - to the Covenanters, those harsh, heroic, persecuted
Calvinists of the 17th century, who refused to accept state control over the church. Burns celebrates these individuals who, like Mary, were for a long time
marginalised and who again had recently been reappraised with a more objective eye by Scottish Enlightenment historians, as prototypes of the initial,
idealistic revolutionaries of France in 1789. Clearly then with Burns we have one of the very first examples of someone who saw that there was more
than one way of being Scottish and that Scotland was indeed plural in its history, culture and identity.
If Burns cultural expression was rather ecumenical, we can certainly say the same thing for his religious identity. As a true man of Enlightenment he
espoused in his personal creed belief in a supreme creator, though with belief always having to follow the dictates of both the heart and of reason and
he evinced a hatred of fanaticism. In The Cotters Saturday Night, the poet celebrated the simple, homely worship that he knew from his own background
in Presbyterian Ayrshire and dared anyone to despise its sincerity. At the same time, he also took great delight in touring with his favourite clergyman, the
THE NEW SCOTTISH ENLIGHTENMENT 25
ROBERT BURNS
Catholic Bishop, John Geddes, and one of the most cultured and pious men in late 18th century Scotland. Burns also celebrated the Catholic pretender, Charles
Edward Stuart, in many Jacobite songs that again helped bring into the mainstream from out in the cold a proscribed Scottish cultural heritage. Burns trouble with
his own Presbyterian communion is well known, as in his early days he was censured by the church in Alloway for the sin of fornication. On the first of several
occasions on which he sired an illegitimate child, Burns produced a poem, A Poets Welcome to his love-begotten Daughter, which was proud, defiant and tender
in equal measure:
Ill never rue my trouble wi thee,
The cost nor shame ot,
But be a loving Father to thee,
And brag the name ot
One of Burns greatest poems, primed by the Enlightenment interest in psychology and its condemnation of inhuman fanaticism, is Holy Willies Prayer. Here
Burns forensically takes the scalpel to the misuse of the religious sensibility. The Kirk worthy Willie is supposedly praying to God though in actual fact he is
boasting. Confessing to his sexual sinfulness, he is actually vaunting his sexual potency. Exalting in his status as one of the chosen elect, he even rationalises the
sinfulness to which he is supposedly confessing, as God installing in his life some imperfection that he might not be over proud. In other words, Willie smugly
cleans up on all fronts. However, what the reader sees is of course a hypocrite, indulging his physical life to the full, and not living - or indeed loving it - honestly.
Over 100 years before Freud, Burns gives us a portrait of the supposedly flesh-denying religious mindset as (not very well) sublimated desire. Burns inversion of
orthodox religious language in Willies mouth to become haughty sexual innuendo is masterful:
Yet I am here, a chosen sample,
To shew thy grace is great and ample:
Im here, a pillar o thy temple
Strong as a rock,
A guide, a ruler and example
To a thy flock.
Burns uses his savage satire in a different way in his Address of Beelzebub where one of Satans Prince-Demons commends the Earl of Breadalbane who has
refused to give permission to his Highland tenants to emigrate to Canada. We have then an interesting pre-Clearances moment registered in Scottish history, the
likes of Breadlabane aggressively reversing such actions, driving people from the land and overseas to make way for more profitable sheep, only a few decades
later. However in the 1780s, when Burns is writing his poem, what is to be observed is a cruel feudal overlordship in the Scottish Highlands. Burns has Beelzebub
commend the Earl for treating his Highland folk like animals, the only way they are to be treated in their dirt and indolence. Beelzebub even urges the use of their
children as labour and employing their women in Drury Lane as prostitutes. Through his ferocious irony, Burns is, of course, protesting against the fact that in
Scotland all too often the Highlander had been treated as sub-human. The great medieval maker, William Dunbar could say that there was no music in Hell except
for the bagpipes, but even in this jest we are reminded of how alien the Highlander was projected in Lowland eyes. Robert Fergusson - Burns great predecessor -
writing poetry in Scots only a decade and a half before Burns, could only ridicule those inhabitants of the Gaeltachd with whom he came into contact in
Edinburgh. Again, with Burns, we see in Address of Beelzebub and elsewhere - for instance in his great demotic musical drama Love and Liberty or The Jolly
Beggars - protest against the gratuitous maltreatment of the Highlander. If much has been written about the way the Highland identity during the 19th century - in
the hands of Walter Scott and Queen Victoria - came surprisingly and rather synthetically to stand for Scottish identity holus bolas, too little noticed is the way in
which Burns plays a large part in making Scotland aware of its Highland part in more positive, unifying human terms.
One of the great ironies of Burns career is the way in which he caters for Enlightenment tastes, consciously hamming up the role, of noble savage or heaven
taught ploughman in Henry Mackenzies notorious phrase. Burns was in fact well educated, not merely reliant on the undoubted rustic common sense of rural
Ayrshire. His book-learning - something in fact deeply valued among the Presbyterian tenant-farming stock from which he had sprung - encompassed both
26 THE NEW SCOTTISH ENLIGHTENMENT
ROBERT BURNS
Upwards of 50 major civic statues across the globe attest to Burns status as an icon.
The Burns monument at sunset in Aberdeen. Elnur
Right: The ruined Auld Alloway Kirk, the setting for Robert Burns' poem Tam O'
Shanter in Ayrshire , Scotland. David Woods
Enlightenment thinkers such as Adam Smith and the tradition of poetry in Scots (to say nothing of his being steeped in the canon of English Literature).
Burns was culturally ambidextrous, as well as ecumenical. Certain facts - as in all human lives - perhaps sit a bit awkwardly within his iconic legend. There
was perhaps a touch of vanity, snobbery even, as he changed from using the family name of Burness in his mid-twenties to become Burns, which he
probably took to be more genteel. More seriously, the man who fathered at least 13 children by at least five women is someone who it is difficult to entirely
set beyond moral reproach: the problem being that too often bardolaters (of all political persuasions) have sought to find Burns beyond reproach. Yet even in
the case of women, something can be said on the positive side for Burns. Aware of emerging discussions in the late Enlightenment period of gender equality,
Burns composed his song, Green Grow the Rashes, which features the following lines:
Auld Nature swears, the lovely Dears
Her noblest work she classes, O:
Her prentice han she tryd on man,
An then she made the lasses, O.
So, (Mother) nature, or maybe even God, is a female, who experimented first with the construction of man and then perfected this prototype in the
creation of woman (a sequence that has biblical authority in the prior appearance of Adam to Eve). It is quite clear that Burns valued women for their minds
as well as their bodies. He was able to have correspondence on serious intellectual matters especially with a number of women of the upper class, even
nobility, in a way he was less allowed with men of this same class. As well as this, Burns makes it clear in a number of his writings that he fully expects
women as well as men to enjoy sexual pleasure. Female experience and identity, as in the case of so many others for Burns, were to be taken seriously.
Burns legacy to modern Scotland is a body of great creative writing, but it is also the view that different types of identity - historic, religious and
gendered - should all be taken seriously. If, undoubtedly, much of his outlook is to be explained in terms of a unique sensibility, we ought also to be aware of
its genesis in a time of European and Scottish Enlightenment where honest, objective, non-complacent perspective was to be renewed and refreshed. The
continued celebration of Robert Burns is deserved in the 21st century because he tells us to keep our minds open and our humanity sympathetically
engaged. There can be no more innovative, enlightened outlook than this.
Dr. Gerard Carruthers is Director of the Centre for Robert Burns Studies at the University of Glasgow and General Editor of
the forthcoming multi-volume Oxford University Press edition of the Collected Works of Burns.
Gerard Carruthers was lecturer in the Department of English Studies, University of Strathclyde (1995-2000), where he
taught American, English and Scottish literature, and from 1998, he was Deputy Director of the Centre for Scottish Cultural
Studies. He served as a member of the Executive Committee of the Glasgow-Strathclyde School of Scottish Studies, and as
a member of the UCAS (Scotland) English Panel. Previously he was Research Fellow at the Centre for Walter Scott Studies,
University of Aberdeen (1993-5).
Gerard Carruthers is a graduate of the universities of Glasgow and Strathclyde and of St Andrews College of Education, Glasgow. His
PhD thesis was on The Invention of Scottish Literature During the Long Eighteenth Century.
He is currently supervising postgraduate dissertations on Ulster Scots Poetry of the Eighteenth & Nineteenth Centuries, Eighteenth-
Century Literary Rhetoric, Robert Burns, & Robert Tannahill. He has supervised successful PhD theses on Robert Fergusson and Seamus
Heaney and successful MPhil theses on Robert Burns, Bunkermen & Lasses o Pairts: Contemporary Scottish Fiction and on Utopian and
Dystopian Landscapes in Twentieth-Century Scottish Literature. He was an external examiner on the BA in Cultural Studies at the University
of the Highlands and Islands Millennium Institute. During the summer of 2002 he was W. Ormiston Roy Memorial Research Fellow at the
University of South Carolina, Columbia, USA. He is a member of the steering committee of the Distributed Burns Collection, of the Abbotsford
Library Research Project committee and of the organising group for the Royal Society of Edinburgh Robert Burns Celebrations 2009. He is
also co-organiser of the Burns International Conference held annually at the Mitchell Library, Glasgow.
Email: G.Carruthers@scotlit.arts.gla.ac.uk
THE NEW SCOTTISH ENLIGHTENMENT 27
ROBERT BURNS
O SCOTIA!
By John Graham
Scotland has a fascinating and varied history to live up to. Across the globe our nation inspires many different reactions and
we are celebrated for many traits - our ingenuity, intelligence and romanticism.
I
n celebrating our national Bard we recognise the achievements of generations, leading and shaping world events; but it is also a very personal
celebration. We all have individual memories inspired and shaped by Robert Burns words and legacy, his verse depicting a Scotland of the people.
Through his words we see the lives of our ancestors reflected and how they fitted into wider events.
It is natural that at a time when we are inviting the world to join us all for The Year of Homecoming that Burns should play such a vital role in uniting
people and showcasing the best of Scotland from our past and present. He uses The Cotters Saturday Night to describe the pride we take in our shared
identity and it resonates today in the way we are viewed by others.
O Scotia! my dear, my native soil!
For whom my warmest wish to Heaven is sent!
Long may thy hardy sons of rustic toil
Be blest with health, and peace, and sweet content!
And O may Heaven their simple lives prevent
From luxurys contagion, weak and vile;
Then, howeer crowns and coronets be rent,
A virtuous populace may rise the while,
And stand a wall of fire around their much-loved isle.
For a country our size it is remarkable how much of our history remains and is recognised to be of global importance. We have five sites on the list of
World Heritage Sites compiled by the United Nations Educational, Scientific and Cultural Organisation (UNESCO), each chosen for the outstanding universal
values that it contributes to humankind.
The Heart of Neolithic Orkney, St Kilda, The Old and New Towns of Edinburgh, New Lanark and the Antonine Wall mark key moments in Scotlands
history and preserving and making them as accessible as possible comes with many challenges. It brings together central and local government, but also
28 THE NEW SCOTTISH ENLIGHTENMENT
SCOTTISH CULTURE & HERITAGE
Scotlands tourist industry offers visitors authentic glimpses into the lives of Scottish ancestors. Brian A Jackson
Below: Looking over to the impressive ruins of Dunnottar Castle dating from the late 14th century, south of
Stonehaven, Aberdeenshire. Pic: Paul Tomkins VisitScotland / Scottish Viewpoint
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relies very much on the understanding that the Scottish public has of the events they represent and how dearly we feel about them.
The Age of Enlightenment in Europe and further afield in the 18th century became a melting pot of new ideas and changes in thinking, which would
transform the Western world and impact on all aspects of life, including politics, philosophy, economics, architecture and art - impacts that are still felt today.
Scotlands contribution to this new thinking was significant, with the likes of David Hume, Adam Smith and James Boswell at the forefront of the movement,
and placing Edinburgh as one of the world centres of Enlightenment thinking. Burns himself was received into this atmosphere of intellectuals and literati
with open arms and respect, and took his place amongst them with ease.
Modern Scotland balances the demands of being a place of business, attractive to visitors and providing a good quality of life to the people who live
and work here and our heritage has an important part to play in all of these. Our tourist industry can offer visitors authentic glimpses into the lives of our
ancestors. Thanks to the continued hard work of a great number of bodies, millions of people visit original historic properties each year. Attractions like these
require dedication and a commitment to excellence to ensure that they
do survive the centuries.
Working in partnership with the Historic Houses Association, the
National Trust for Scotland, VisitScotland and other groups, Historic
Scotland is at the forefront of taking our conservation expertise and
using it to generate economic sustainability for our houses, castles,
palaces and historic landscapes. Sites like these reinforce local identities,
telling stories about key events in history, but they also give us
opportunities to generate employment in a range of areas.
Recognising the continued demand for traditional building skills to
preserve these buildings has lead to the creation of training schemes for
construction workers. Within that industry there remains a need for
maintenance of existing buildings which is proving more stable than the
new build market in the current economic climate. Scotlands colleges,
the Heritage Lottery Fund and the industry body ConstructionSkills have
joined with Historic Scotland to see that the training is available to those
interested in a career in conservation. These principles of partnership and
shared expertise between the private and public sectors has also
reshaped the planning process. We are already seeing the benefits of
30 THE NEW SCOTTISH ENLIGHTENMENT
SCOTTISH CULTURE & HERITAGE
David Hume statue, High Street, Edinburgh Duirinish Light
Below: Old Tolbooth by Jane Stewart Smith, 1866.
Courtesy City of Edinburgh Council (www.capitalcollections.org.uk)
bringing developers, architects and local authorities together at an early stage to discuss projects. Each side is able to address any concerns before finalised
plans are reached and focus on seeing important buildings continue to be used and recognise the built environment as the asset it is.
In addition to the sites of international recognition within the care of Scottish Ministers, the majority of protected heritage assets are privately owned
and listed for their historic or architectural merit, or as scheduled monuments. Those responsible for them need consent to make alterations, which is dealt
with through the planning process. In managing this, local authorities and Historic Scotland offer advice - and in some cases grant funding - to see these
structures continue to play an important part in their communities.
Each year events like Doors Open Days and Scottish Archaeology Month give people the chance to learn about the architecture and heritage that is
around them, providing them with the opportunity to discover the hidden history of landmarks in most Scottish villages, towns and cities, which largely goes
unnoticed. Our heritage plays a huge part in drawing people to our country with figures showing that over 85% of visitors to Scotland will visit some
historic attraction during their stay.
Within our own portfolio of properties that we manage on behalf of Scottish Ministers there is a wide range of sites including castles, blackhouses,
standing stones, cathedrals, churches and more. They - like the approximately 42,000 listed buildings or 8,000 scheduled monuments - each have a story to
tell. These buildings are not important just because of their bricks, mortar and construction, but because of what we can learn from them about the way our
ancestors lived and worked. In Burns case there are buildings across Scotland that claim some physical connections. Others have found everlasting fame by
being included in his verse.
The Year of Homecoming allows us to celebrate all of Scottish culture at home and abroad and reflect on how far reaching the influence our nation
continues to have. It is vital that as well as recognising the importance of our nationally recognised sites we do not neglect those that tell the stories of our
communities. A Gathering of the Clans will be a highlight of the celebrations and it is fitting that the local areas of these families are as cherished as
Edinburgh Castle, where they will congregate. In all of the events to mark this very special year, it is our shared identity that is the cornerstone.
It is particularly fitting that Burns anniversary should be part of this, as what we have gained from his legacy is an overall appreciation of our culture as
a whole. In his life there are many great achievements and anecdotes, so much so it is hard to break down into specifics just how much we owe his memory.
While people may immediately think of Burns suppers as the main occasion where the Bards words are read, his lyrics and verses remain quoted on an
almost daily basis. They have shaped our language and provided inspiration to so many others at the heart of what we hold dear about our country.
It is commonplace today for us to talk about our Scottish identity and how much it means to us on a national level, but also personally. I am confident
that each and every person reading this will have their own views on Robert Burns, the man and his writing. Yet I am also sure that we can all - almost
unconsciously - quote his work and reflect on what it means.
One can only wonder what Robert Burns himself would think of modern Scotland, but I think he would be proud of the way that the people of Scotland
today continue his love and belief in his home country and are proud to show it off to visitors from around the globe.
John Graham, Chief Executive of Historic Scotland, joined the former Scottish Office just over 30 years ago.
In the early part of his career he worked in a number of areas including electricity, planning, and industrial
development and was Private Secretary to two Secretaries of State.
He ran the local government group at the time of the restructuring of local government in Scotland and was in charge
of the Scottish Office budget and financial planning for two years. Just over six years ago he became the head of the
Environment and Rural Affairs Department.
Website: www.historic-scotland.gov.uk
THE NEW SCOTTISH ENLIGHTENMENT 31
SCOTTISH CULTURE & HERITAGE
Eilean Donan Castle Luks Hejtman
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Deep and stormy, like the ocean crashing
over the rocky shores of its island distillery;
the only single malt Scotch whisky rugged enough
to call the Isle of Skye its home.
TALISKER. MADE BY THE SEA.
GREAT CHIEFTAIN O
THE PUDDIN-RACE
By Paul McLaughlin
Written in 1786, Robert Burns Address to a Haggis was the Scottish bards personal celebration of the most celebrated of
Scottish fare. Renowned the world over, haggis is our national dish and will forever be linked to Burns. He believed that the
haggis was synonymous with Scottish identity and culture - an acquired taste, unique and robust.
T
he haggis has not changed much since Burns wrote those immortal words. However, the food and drink industry has moved on. While haggis, Scotch
beef, shortbread and Scotch whisky, quite rightly take their places in Scotlands larder, we are fast becoming A Land of Food and Drink and the quality
of our natural produce such as salmon and seafood, venison, fruit and grain, rival what the world has to offer.
Scotland has some of the best natural produce and the most skilled food and drink producers in the world. Our products stand for quality, for beautiful
unspoilt landscapes, clear air and pure water. These are the unique values that people everywhere associate with food and drink from Scotland.
The sector is made up of a wide variety of producers, from multinational companies through to skilled individuals, and that diversity is a sign of the
industrys strength. Scotland is home to many famous global brands, however, a significant proportion of its food and drink is also produced by family-run,
speciality firms whose success can be attributed to innovation, passion and quality.
This year of Homecoming affords us the opportunity to review where we rank as a nation - not just for how we serve the people of Scotland, but also
against our international competitors.
Scotlands tradition and expertise in areas such as animal husbandry, crop research, brewing and distilling have also given the country a strong position
in a fiercely competitive global market. Excellence in raw materials is further strengthened by a strong track record in innovation and the exploitation of new
technology. Scotland has strong research expertise with a specific focus on areas such as human and animal health and nutrition, agriculture and horticulture,
as well as brewing and distilling.
The year 2009 also gives us the opportunity to redress the balance of Scotlands reputation and attitude towards food and drink. We have a job to
educate and spoil our foreign visitors, so that they go home not just with pictures of castles and the dramatic Scottish landscapes, but the lasting taste of our
finest seafood, beef and strawberries. Our food and drink industry has the responsibility to become true ambassadors for everything Scotland has to offer.
On the domestic front this will help raise awareness of our exciting and dynamic industry, the wide range of local produce available in Scotland, and
ultimately encourage consumers to engage with the fantastic range of produce on their doorstep by getting them to buy and cook Scottish.
The food and drink industry is an important part of the Scottish economy and has been highlighted as one of the six priority industry groups by the
Scottish Government. Sales of Scottish food and drink generate around 7.6bn for the Scottish economy and one in five manufacturing jobs in Scotland are
concerned with the production of food and drink. In total, more than 337,000 are employed in the food and drink sector - 14% of the total Scottish
workforce. On a global level, food and drink makes up 27% of Scotlands exports - worth 3.57bn annually.
THE NEW SCOTTISH ENLIGHTENMENT 163
LAND OF FOOD & DRINK
Whole Haggis.
Monkey Business Images
At the 2008 Royal Highland Show - the ultimate display of Scotlands larder - Richard Lochhead MSP, Cabinet Secretary for Rural Affairs and the
Environment, unveiled Scotlands first National Food and Drink Policy.
This policy, the first of its kind for the food and drink industry in Scotland, underlines the importance of the sector, not only to the economy, but to the
general wellbeing of the country in terms of sustainability, access to affordable food, healthy eating and reputation as A Land of Food and Drink.
The policy aims to promote Scotlands sustainable economic growth by ensuring the focus of food and drink related activity by Government offers
quality, health and well-being and sustainability, whilst recognising the need for access to affordable food for all.
Scotland Food & Drink is a member-led organisation dedicated to supporting the industry towards achieving its growth ambitions. This is the first time
the food and drink industry in Scotland has come together to share experiences and best practice.
Led by the industry, Scotland Food & Drink has been unique in bringing together every sector - from farmers and fishermen to processors, distillers,
researchers and educators - working to a common commercial goal of growing the industry to 10bn by 2017.
In close consultation with the industry and with support from the Scottish Government, we have identified four strategic priorities around which the
growth of the industry depends; collaboration, reputation, innovation
and skills.
To be successful, we must celebrate and enhance Scotlands
reputation as A Land of Food and Drink. In Scotland, we have the
benefit of amazing natural resources and fantastic, quality produce. It
is vital that we let consumers share in this wealth of choice. Scotland
Food & Drink will work with Government and other key stakeholders
to promote food education to Scottish consumers and to raise
awareness of Scottish produce in the rest of the UK and key markets
worldwide, as well as developing new business opportunities to help
grow the industry.
We must develop collaborative supply chains and learn from
those who do it best, not just within Scotland but worldwide. There
are some excellent examples of collaboration in Scotland but we
need to broaden the scope and scale to encompass larger segments
of our industry to reduce costs, eliminate waste and ultimately
improve customer service. Essentially, we need trust and
transparency throughout the entire supply chain.
To ensure that the industry continues to grow, we must create a
world-class innovation network, linking academic and research
institutes more closely with the needs of the industry. Scotlands
research base is already world-renowned. It is imperative that we
develop commercial success through properly focused research and
innovation.
Whilst endeavouring to achieve all of the aforementioned aims,
we must ensure that we have the skills in place to support the
industry. The first Skills Academy to be launched in Scotland is for the
food and drink industry. Hosted by Abertay University, and using a
format already successful in England, the Academy will provide
access to training and development much closer to the point of need.
Most of all, we must learn to trust each other. The industrys
164 THE NEW SCOTTISH ENLIGHTENMENT
LAND OF FOOD & DRINK
Above: Fishing Boats
moored at Tobermory
Harbour, Isle of Mull,
Inner Hebrides.
Pic: Paul Tomkins
VisitScotland / Scottish
Viewpoint
Right: Cabinet Secretary
Richard Lochhead at
Royal Highland Show.
Courtesy of the Scottish
Government
Walkers Shortbread Limited Aberlour House Aberlour-on-Spey Scotland AB38 9LD Tel +44 (0)1340 871555 Fax +44 (0)1340 871355
enquiries@walkers-shortbread.co.uk www.walkersshortbread.com
By Appointment to
Her Majesty The Queen
Oatcake Manufacturer
Walkers Shortbread Ltd
Aberlour
aims are ambitious and challenging. To achieve them, we need to work together, all the way from farm and sea to plate, rather than within the confines of
individual sectors, and with the support of the Scottish Government and its National Food and Drink Policy.
Within the competitive global market place, standing still is not an option. If Scotland is to stay ahead of the competition, respond to increasing
consumer demands, meet the challenges affecting our farming and fishing sectors and contribute to sustainable economic development and climate change
issues, as an industry we need to work differently and proactively develop new opportunities for the whole industry, to make us more successful.
To drive Scotland to a true leadership position on the international stage, our industry has recognised that to make this happen we need to work
differently, become smarter and most importantly we must collaborate. This is not a dictate - it is a groundswell of realisation from within our own
companies and trade organisations that we must work together to become more competitive.
Scotland Food & Drink has enabled the industry to become responsible for its own destiny and our work has now begun. We must now tell the world
about our fantastic industry and about the work that we are doing.
Paul McLaughlin is the Chief Executive of Scotland Food & Drink. Appointed in October 2007, he brings more than 15
years international experience to Scotland Food & Drink from a career with The Coca-Cola Company where he was
responsible for the commercialisation of marketing initiatives in Great Britain, Ireland, France, Holland and Belgium.
As the leader of this industry-led organisation Paul has the international credentials to help build Scotlands
reputation as a Land of Food and Drink. He aims to harness the resources of one of Scotlands most successful sectors
and get everyone working together to grow the industry from 7.5bn to 10bn by 2017.
He is focusing the industry on four strategic priorities to grow the value of the industry: collaboration across the
entire supply chain, developing innovation, skills and building Scotlands international reputation as A Land of Food and Drink.
This is familiar territory as Paul gained expertise at Coca-Cola in innovation, operations, marketing and developing collaborative
relationships.
In his first year, Paul has travelled around Scotland meeting producers, processors, key industry players and politicians to increase
awareness of Scotland Food & Drinks commercial goals for the industry and highlight the potential of Scottish premium products in a global
market. He is encouraging SMEs to become members since they dominate the industry. Scotland Food & Drink wants small farmers and
independent producers to be as valued as the large iconic brands.
Paul is an engineering graduate from the University of Glasgow. He returned to Scotland in 2007, works in Edinburgh and lives with his
wife and daughter in Glasgow.
Web: www.scotlandfoodanddrink.org.
THE NEW SCOTTISH ENLIGHTENMENT 167
LAND OF FOOD & DRINK
A dish of Scottish seafood, including mussels, oysters, lobster and langoustine.
Pic: Paul Tomkins VisitScotland / Scottish Viewpoint
SCOTLANDS
UNIQUE SPIRIT
By Gavin Hewitt CMG
Robert Burns, as a poet and also an excise man, was always keenly aware of Scotch Whiskys place in 18th century Scotland.
The national drink often inspired the bard. From writing fondly that Freedom and Whisky gang thegither to a deteriorating
signature on excise forms as he neared death, the two have long been closely linked.
T
he link between Scotch Whisky and Scotland remains strong in the 21st century. Today, Scotch Whisky is synonymous with its country of origin, socially,
culturally and economically. When people around the world think of Scotland, Scotch Whisky is one of the first images that spring to mind. Whilst
travelling abroad, from North America to Asia, the answer Scotland to the question Where are you from? is likely to spark a lively discussion on
the merits of a favourite dram. Scotland and whisky are inextricably linked.
The first written record of Scotch Whisky distilling dates back over 500 years to the Exchequer Rolls of 1494, with the granting by King James IV of
eight bolls of malt wherewith to make acquevitae to Friar John Cor of Lindores. That this was sufficient to produce almost 1,500 bottles of whisky suggests
that distilling in Scotland was already well-established.
The industry has been transformed in the intervening centuries. It has been quite a journey from cottage distilling to the leading international spirit
drink, a journey that is part of our heritage. It involves Scottish innovation, entrepreneurship and the creation of world famous brands. By 2007, the
equivalent of 36 bottles a second were shipped from Scotland to 200 countries around the world.
These bottles and famous brand names are ambassadors sitting in drinks cabinets, hotels, bars and restaurants worldwide and attract many tourists
who, while knowing little of Scotland, are eager to discover the country from which their favourite whisky originates. As a product that - by law - can only
be made in Scotland, Scotch Whisky is a unique selling point in a crowded international market place.
Last year, according to ScotlandWhisky, the national whisky tourism initiative, over 1.2 million people visited the 50 distilleries and industry sites open
to the public. Located across the country, these distilleries allow visitors to indulge their passion for Scotch and - at the same time - explore the environment
and meet the people that are so integral to its success. No two distilleries are the same and each has a unique setting and story, as well as a distinctive way
of doing things that has evolved over many years. It is also a high quality tourism offering, with distilleries representing 23% of Scotlands five star visitor
attractions.
Whisky Month in May 2009 a key pillar of Homecoming Scotland will be an opportunity to celebrate Scotch Whiskys cultural and economic
importance today. An exciting programme is being drawn up, including special whisky dinner events, individual distillery activities, and a series of
Homecoming initiatives at a revamped Scotch Whisky Experience in Edinburgh. The 10th annual Spirit of Speyside Festival will open proceedings. Speyside is
home to around half of Scotlands malt whisky distilleries and many world famous Scotch Whisky brands. Extended to 10 days in 2009, the Festival will
include a series of distillery open door days and events, including Scottish Serenade, a musical toast to Speysides heritage and tradition.
THE NEW SCOTTISH ENLIGHTENMENT 169
LAND OF FOOD & DRINK
At the end of the month, the attention will shift to the west coast for the annual Islay Malt and Music Festival, celebrating the islands massive
contribution to the whisky industry. The first ever Isle of Barra Whisky Galore festival, recalling the 1949 film of Compton Mackenzies famous novel, and
the release of a 250th anniversary Burns Malt, will all help to make it the ideal time to come to the home of whisky.
Scotch Whisky related tourism is of huge benefit to the wider economy. That is why initiatives such as ScotlandWhisky - supported by The Scotch Whisky
Association (SWA) and a range of public bodies - have an important role to play. The initiative is five years old and has established a network of over 70
whisky embassies in Scotland. These are hotels, restaurants and three championship golf courses which have met specific quality criteria and have staff
trained in whisky appreciation to help guests.
The initiative has also been instrumental in establishing partnerships that use whiskys appeal to attract visitors and showcase other aspects of local
tourism. The Whisky Coast links together 16 distilleries and other west coast attractions, whilst the new Highland Whisky Festival is a welcome addition to
the tourism calendar.
Today 106 distilleries are licensed to distil Scotch Whisky and as visitors come to Scotland, they will encounter an industry optimistic about its future
prospects.
International growth - 2007 was a record year for exports - is driving major investments across the industry.
New distilleries are planned, old stills are being fired up again and over 500 million of new capital investment has been announced in distilling,
bottling and warehousing capacity during the last 12 months. Broad-based growth in traditionally important markets like North America and Europe but also
in new emerging markets in Asia point to an international renaissance for Scotch Whisky. Indeed, in markets such as China and India, where demand for
premium international products continues to grow, Scotch Whisky is very much the drink of aspirational consumers. Increasingly affluent consumers
recognise Scotch as a high quality product, and are buying it to enjoy but also to make a social statement to friends and colleagues.
Over 2.82 billion in shipments last year - a 14% increase - meant that Scotch Whisky now accounts for over an eighth of total Scottish exports and
over two thirds of our food and drink exports. Scotch Whisky remains one of the UKs top five manufactured export earners. This continuing success is vitally
important to many Scottish communities - from Ayrshire to Orkney - which rely on Scotch Whisky for local employment and tourism. The industry plays a
leading role in such communities, supporting arts, cultural and other local activities, as well as promoting a positive message on responsible alcohol
consumption.
It is also important to the wider Scottish supply chain, with over 700 million a year invested in Scottish suppliers of goods and services. From the
farmers who provide our cereals to the coppersmith who repairs the stills, over 40,000 Scottish jobs depend on a healthy Scotch Whisky sector, jobs often
located in areas that are economically fragile and where other opportunities can be limited.
From small rural distilleries to iconic global brands, Scotch Whisky is a wonderfully varied
industry. Such diversity is one of the industrys strengths. The job of representing distillers,
bottlers and blenders across this industry is that of the SWA and involves equally diverse
work.
An Association representing whisky producers dates back to 1917 and today the SWA
has fifty-four member companies, who taken together account for over 90% of the industry.
Simply put, our role on behalf of the industry as a whole is to protect and promote Scotch
Whisky at home and abroad.
Protecting the integrity of Scotch Whisky - as a product made in Scotland in line with
traditional practice - is a key priority. Scotch Whisky is very strictly defined and has been
recognised and protected in law for many years at UK, EU and WTO level. This protection
underpins its international reputation for quality with consumers. It protects traditional
practice in the whisky industry and guarantees that the product is distilled and matured in
Scotland in oak casks.
However, with success has come imitation and we must work hard to protect Scotch
Whisky from products that are passed off as Scotch Whisky when they are not. For example,
170 THE NEW SCOTTISH ENLIGHTENMENT
LAND OF FOOD & DRINK
The Loch Fyne Whisky Bar at the Connect Music Festival, Inveraray Castle,
Inveraray, Argyll. Pic: Paul Tomkins VisitScotland / Scottish Viewpoint
Traditional whisky distillery in Scotland. Alin Popescu
as markets develop we must ensure Scotch Whisky is protected from those who profit illegally from intellectual property infringements and fake products.
We are actively discussing better legal protection of Scotch Whisky with the likes of China, Thailand, Brazil and Vietnam.
New UK rules due to come into force in 2009 will be a major step forward in this work, implementing the highest levels of legal protection from unfair
competition and practices. The five individual categories of Scotch Whisky - Single Malt, Single Grain, Blended Malt, Blended Grain and Blended Scotch
Whisky - will be formally defined. As a result, in tandem with new presentation rules, consumers will receive clear and consistent information about what
they are buying. We are also protecting the names of the five traditional whisky producing regions and localities - Highland, Lowland, Speyside, Islay and
Campbeltown - for the first time. It is a massive opportunity for the industry to talk to consumers around the world about Scotch Whisky and what makes it
special, not only to connoisseurs but also those just beginning to enjoy the pleasures and appreciate the complexities of this unique high quality spirit.
Ensuring the future sustainability of the industry is also a key task. This takes different forms, from working with Government and others to promote
responsible attitudes to alcohol consumption to campaigning for fair and equal access to our export markets. It also involves supporting the pristine Scottish
environment on which our products depend.
The industry is closely tied to that environment, its products being uniquely influenced by the supply of natural raw materials and a range of factors
including location and climate. Great care is, for example, taken in relation to protecting our water resources.
Distillers have made significant investments in energy-saving technologies, recycling excess energy from whisky making to heat local communities and
exporting back to the National Grid. Research into re-using residues from the distilling process also point to an innovative way of creating an alternative
renewable energy source.
As the industry looks ahead to where it wants to be in 2050 - a relatively short period of time in whisky industry terms - sustainability must be at the
heart of each companys operations, and 2009 will be pivotal to that work with a new industry-wide environmental strategy being launched which will set
ambitious targets for the future.
The Association welcomes the Scottish Governments recognition of whiskys importance to Scotland and we look forward to supporting the
Homecoming celebrations next year. Showcasing Scotch Whisky during Whisky Month - May 2009 - is an opportunity to remind the world about the
industrys contribution to our countrys cultural and economic fabric and to use Scotchs global appeal to attract more visitors to Scotland.
Gavin Hewitt CMG, was appointed Chief Executive of The Scotch Whisky Association (SWA) in October 2003. Prior to
joining the SWA, Gavin had a distinguished career in the British Diplomatic Service, latterly serving as Her Majestys
Ambassador to Belgium (2001-2003), HM Ambassador to Finland (19972000) and HM Ambassador to Croatia
(19941997). The Scotch Whisky Association (SWA) is the trade Association for the Scotch Whisky industry. Its members
account for more than 95% of production and sales of Scotch Whisky. The SWA can trace its origins back to 1917 when an
unincorporated body known as The Whisky Association was founded with its main office in London, and branch offices in
Scotland and Ireland. In 1940 the Scottish branch became the principal office. Website: www.scotch-whisky.org.uk
THE NEW SCOTTISH ENLIGHTENMENT 171
LAND OF FOOD & DRINK
We believe this ad is already ten words too long.
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SCOTLANDS PLACE
IN THE WORLD
By Linda Fabiani MSP
This Government was elected with a mission and a mandate to renew Scotland; to restore our countrys ambition and self-
confidence. Our overarching aim is to lay the long-term foundations for the flourishing of Scotlands economy and society.
A
s the world becomes increasingly interlinked and competitive, we know that our future economic success and prosperity will be predicated upon the
strength of our human capital and our ability to forge and sustain competitive advantage. As well as promoting Scotland as a great place to visit, our
economic success will depend on an international recognition of Scotland as a great place to learn, live, work and to do business. The key to our
success in promoting Scotland overseas and to our international relations work will be a Team Scotland approach. When everyone with a stake in Scotland
focuses their efforts in the same direction, Scotlands voice is louder in the international arena. That means the Scottish Government, our international
agencies, Scottish businesses, Scottish institutions and other partners working together with a shared purpose to maximise the impact of our message. As a
smaller nation, we recognise we must work hard to ensure we represent our views with a strong and unified voice.
We also recognise the link between economic growth and population growth. That is why we have set a target of matching the EU-15 countries
average growth rate and taken steps to achieve that level of growth. In its first three years, the innovative Fresh Talent: Working in Scotland Scheme
provided opportunities for more than 8,500 of the best international students to remain and work in Scotland upon completion of their studies; an
opportunity they would not have had prior to the schemes existence. This addition to the existing pool of Scottish talent boosts the prospects of existing
businesses as well as encouraging investment in Scotland. The UK Government has seen the benefit of the Scottish approach and has now replicated it
across the other nations in the UK as Tier One - Post-Study.
We continually develop our Fresh Talent policy to ensure we continue to attract the most talented, skilled and hard-working individuals to Scotland,
recognising that sustainable economic growth must be founded upon the right conditions including a pool of talented workers both home-grown and
migrant. Although responsibility for immigration policy is currently reserved to the UK Government, Scotland has a different demographic situation and
different needs to the rest of the UK, so it is important for us to work closely with the Home Office to ensure it recognises our unique needs within the UK
immigration system. We will continue to raise this very important issue for Scotland and push for flexibilities in the new points-based system to ensure it is
serving us as well as it can.
What is most important about Fresh Talent is the strong and clear message that it sends to the rest of the world that Scotland is a nation that welcomes
new Scots - and returning Scots - who have a contribution to make to our economic well-being and to our communities.
Attracting migrant workers to Scotland is only part of the challenge, with retention of that talent equally as important. Providing appropriate and
accessible support to migrants is key and we take this responsibility as host very seriously. Our Relocation Advisory Service provides the kind of support that
THE NEW SCOTTISH ENLIGHTENMENT 173
THE FUTURE FOR SCOTLAND PLC
ensures we are an attractive destination, and it also points them in the direction of the services available across Scotland from local authorities and others.
Retaining migrants here in the longer term, by ensuring we do all we can to aid integration into existing communities, can enrich those communities and
contribute to their own and Scotlands success.
Scotland, of course, has a long tradition of internationalism, looking beyond its shores for ideas, influences and ways that we can enrich others. Scotland
has deep ties with the Commonwealth, and our Diaspora has a prominent place in the history of the United States, Canada, Australia, New Zealand and
many other nations. The Scottish Diaspora is a unique resource that can augment the efforts of Team Scotland. These passionate ambassadors of our nation
tell the story of our people looking beyond our shores and taking their expertise and experience to the world.
Such a Scottish presence around the globe is a tremendous source of advocacy which supports Scottish Ministers vision for Scotland - a responsible
nation in the world, confident in its outlook and ambitious for the future of its people. It is also a wealthy resource which we are inviting to come home in
2009 to celebrate the Year of Homecoming. This initiative is a unique and welcome opportunity with the potential to aid Scotland in resisting the effects of
the current economic downturn.
Our recognition of the importance of an international outlook to our success is reflected in the Scottish Governments International Framework, which
we published in April 2008. It sets out how we as a Government will undertake our international engagement, drawing on the concept of Team Scotland to
ensure a coordinated and considered approach. The framework draws together how this Governments international activities support our primary purpose
of increasing sustainable economic growth, and provides the foundation for how we describe our work in China, Europe, North America and elsewhere. It
sets out the importance of managing Scotlands reputation as a distinctive global identity, an independent-minded, confident and responsible nation at
home and abroad.
In the 21st century, a nations sense of its identity and its history is more important than ever before. Scotlands cultural life remains fundamental to our
collective national identity, as an expression of our historical and geographical life, as a reflection of who we are and an aspiration for what we want to be.
Our international framework makes specific reference to promoting Scotlands culture and to the role of cultural diplomacy in developing our distinctive
identity and making the case for Scotland as a home, a place of work or study, a holiday destination or long-term business investment.
The strength of Scotlands contemporary culture is that while it embraces the traditional it is also modern and vibrant - a living tradition that can tell
the world in a powerful way that Scotland is technologically advanced and innovative. We are a modern country moving confidently into the future by
building on our past, aware of what we want to achieve, engaging with our neighbours, the European Union and the wider international community.
Alongside the promotion of Scotland internationally and encouraging the growth of our economy, Scotland is a responsible nation aware of the positive
impact it can have elsewhere in the world, and sure of our place within it. At the heart of this Governments commitment to being recognised as a
responsible nation is our International Development Fund, which we have doubled since coming into office, rising over the course of this parliamentary
session to 9m in 2010/11. We are aware of the limited resource we can offer as a smaller nation, but our fund is sharply focused to ensure we see
developing nations gain most value from every pound invested.
Scotland has a special relationship with the people of Malawi, which we want to nurture. We work with the Government of Malawi, looking at key
areas where we can build upon this relationship and strengthen our work there, through the highly experienced agencies we have in Scotland. This long-
174 THE NEW SCOTTISH ENLIGHTENMENT
THE FUTURE FOR SCOTLAND PLC
European Parliament
building in Brussels,
Belgium.
Marek Slusarczyk
established Scotland/Malawi relationship is the reason for our ring-fencing a minimum of 3m per annum from the International Development Fund for our
work with Malawi.
While we recognise our special relationship with Malawi, we are also aware of the potential for wider development work. That is why we have
developed a new Sub-Saharan Africa Development Programme which recognises that while our resources are limited, we can have a significant impact by
focusing our efforts. The programme comprises block grants for Scottish-based organisations already established in our four target countries: Zambia,
Tanzania, Rwanda, and the Darfur region of Sudan. By focusing on established organisations with existing partnerships, our funding can make the greatest
impact. Also, whilst recognising our historic links, we are developing a new programme for the Indian Subcontinent in partnership with Scottish
communities, contributing to the fight against global poverty and supporting a more inclusive society in Scotland. We recognise that people in Scotland can
affect the welfare of others and our campaign to become a Fair Trade Nation is a prime example of this.
Europe is a key audience for Scotland given its proximity and its position as the largest single market in the world. The Scottish Government is
determined to raise Scotlands profile as a nation in Europe, in order to take full advantage of the extensive opportunities that offers, such as boosting
tourism, strengthening trade links and initiating exchange of best practice. Our Action Plan on European Engagement sets out the Governments strategic
approach to working in Europe, outlining what we will do to provide Scotland with a strong voice to capitalise on the economic, political, cultural and
promotional opportunities Europe offers.
This focuses the Team Scotland effort on our Long Term EU Objectives as the most pertinent for Scotland, which are fisheries and aquaculture, EU
budget review, justice and home affairs, EU energy policy, and agriculture. In addition, we constantly update our EU Current Priorities to reflect the issues of
greatest importance to Scotland being discussed in Europe at any given time.
So we are an ambitious Government for an ambitious nation. We want to see a successful Scotland continue to benefit from its place in the
international community, and for others to benefit as a result. By taking our culture to the world, we can demonstrate that Scotland is a modern country
with a diverse and inclusive culture - building on our past and moving confidently into the future.
Linda Fabiani MSP, is Minister for Europe, External Affairs & Culture. Born in Glasgow in 1956, she attended Hyndland
Secondary School and then Napier College in Edinburgh where she achieved a SHND in Secretarial Studies. In 1988 she
furthered her education at Glasgow University where she graduated with a Diploma in Housing Studies.
Linda worked in social housing for nearly 20 years, with her most recent post being Director of East Kilbride Housing
Association.
In 1999 she was elected to the Scottish Parliament as a Central Scotland MSP. Among other roles, Linda was Convener
of the European and External Relations Committee, Convener of the Cross-Party Group on Refugees and Asylum Seekers
and Convener of the Cross-Party International Development Group.
On her re-election at the May 2007 election she was appointed Minister for Europe, External Affairs and Culture, with responsibilities for
Europe, external affairs, culture and the arts, architecture, built heritage, Historic Scotland, Gaelic and major events strategy.
She lives with her partner in Strathaven.
Website: www.scotland.gov.uk.
THE NEW SCOTTISH ENLIGHTENMENT 175
THE FUTURE FOR SCOTLAND PLC
Scottish Parliament Building.
Keith Hunter (07831 117 980) / Courtesy of RMJM
T
his publication celebrates 300 years of Scotlands
history and the contribution Scotland has made to
innovation, education and development around the
world. It appears at a time of rapid change: of economic and
political change which challenge Scottish higher education
to meet new demands and to deliver ever more effectively for
individuals, communities, businesses and the country as a whole.
Napier University is responding to change, meeting these
demands and is committed to innovation and to continually
responding exibily to changes in our customers needs
and expectations of our courses, our research and
knowledge transfer.
In 2008 we were the top university in Scotland for producing
graduates who secured employment or further study within
six months of graduating. Our success in producing employable
graduates reects our long standing commitment to working
with employers to design courses which are both at the cutting
edge of their discipline and which provide our students with the
skills, the adaptability and the condence employers expect
of their graduate recruits.
Many of our innovative programmes, such as our new suite
of postgraduate health programmes, are a direct response
to employers demand for key skills.
Our groundbreaking Condent Futures initiative, supported
by both public and philanthropic funding, reinforces our
commitment to the employability of our students: designed
to enable students to take an increasing responsibility for their
own personal and professional development and to build well
founded self-condence, this programme is embedded into the
curriculum for all our undergraduate students.
We have rst rate applied research programmes and an excellent
reputation for working in partnership with business to provide
solutions to key problems. Our strengths in areas such as
timber engineering, energy
conservation, transport,
biofuels and the creative
industries nd direct
application in the Scottish
economy. We collaborate with
partners at home and abroad
to transfer knowledge to end
users. Our 2KT project
a collaboration with other
Higher and Further Education
Institutions in the Lothians and
Fife identies, applies and exploits intellectual property
to develop new products and provide solutions to business
problems. And Napier has established the EU-China
Development & Research Centre to establish long term research
collaboration between the University and Chinese institutions.
Our commitment to internationalisation and to playing our role
in promoting Scottish Higher Education overseas is central to our
strategy. One third of our students come from beyond the UK.
Some 2,000 students study our programmes in Hong Kong.
We are one of the most popular universities in the UK for
students from the European Union countries. Most importantly
our internationalisation strategy has, for over 20 years,
been based on partnership: with institutions, business and
governments overseas. We therefore understand our markets
and are well placed to anticipate and respond to changing
needs and aspirations.
Our commitment to working with public and private sector
employers, to providing our graduates with the skills they
need, to working in partnership, to targeting our resources to
maximise the economic and social impact of our research and
teaching and our well established international links will ensure
that Napier University is well placed to continue to respond
to change in the future.
Inspiring Futures
Professor Joan K Stringer CBE, Principal and Vice Chancellor
of Napier University, on thriving in a time of change.
Professor Joan K Stringer CBE, Principal and Vice Chancellor
SCOTLAND IN A
CHANGING WORLD
By Roy Cross
When you say Scotland to people around the world, what do they typically think of? Yes, many of them will indeed think of
whisky, golf, tartan or castles, and a fair number will think of Celtic and Rangers, but to millions of alumni around the world
and the more than 62,000 international students currently engaged in higher and further education via Scottish colleges and
universities, the answer is without doubt Education!
O
ur alumni are proud of their association with Scottish education, and we should be as proud of them as we are of our education system.
I will be having my Burns Supper in 2009 in Kolkata, India, where Scotland is the theme country at the 2009 Kolkata Book Fair. The Fair attracts
more than two million visitors each year, and the Scottish national pavilion - which will showcase Scottish creative achievement and education - will
be at the heart of it. Part of this years programme is a Burns Supper for the alumni of Scottish universities and colleges from across India. I was also in
Kolkata for the 2008 Book Fair, on a recce mission for this years Fair, and I hosted a reception for alumni on that occasion, too.
Among the guests were a group of twenty or so senior civil servants and businessmen who had been together at the Royal College of Science and
Technology - the precursor of the University of Strathclyde - in Glasgow in the early 1960s, more than 40 years ago. Their memories of the College, Glasgow
and Scotland were as fresh as a daisy - and they had spent most of the last 40 years singing the praises of Scotland and Scottish education to anyone who
cared to listen. Affinity Scots if Ive ever met any, and a huge asset to Scotland.
Nearly half a century after the engineers I met in Kolkata graduated, Scottish universities are still providing Outstanding Support for International
Students: no fewer than three of the six universities from across the UK short-listed in this category for the 2008 Times Higher Education Awards were
Scottish. The largest annual survey of the experience of international students in the UK, conducted by i-Graduate, shows that international students in
Scotland are in general even more satisfied with the learning and living experience and the support services of their universities and colleges than
international students elsewhere in the UK are.
Scotland has five universities in Shanghai Jiao Tong Universitys Top 500. It has four in the Top 200 listed in the Times Higher Education Supplement. No
other country of the same size comes anywhere near.
The direct value of education and training exports to the UK economy has been estimated at over 12.5bn. Here in Scotland, the latest data from
Universities Scotland show that the total income of Scottish higher education institutions is 2.1bn, with the sector directly employing 34,149 people - three
times as many people as the nations whisky industry.
A 2006 study found that international students brought in overseas revenue of 235m to Scottish universities and contributed a further 146m in off-
campus expenditure.
The world is changing, though, and Scotland needs to keep pace. Technology has changed. Education has changed. Students have changed. So have
student expectations of education and education institutions. Nowadays, a student in China or India who is thinking of attending college or university in
THE NEW SCOTTISH ENLIGHTENMENT 177
EDUCATION & TRAINING
Craighlockhart campus.
Courtesy of Napier University
178 THE NEW SCOTTISH ENLIGHTENMENT
EDUCATION & TRAINING
Scotland has a wealth of comparative information available at the click of a mouse, allowing them to be more discerning and more demanding than ever
before in their academic choices.
The Scottish Government has accepted the challenge posed by these changes. Its strategy, International Lifelong Learning: Scotlands Contribution,
aims to maintain Scotlands position as a world leader in international post-school education and increase economic value to Scotland. However it is not just
about student numbers or the pennies and pounds. We should remember that good relationships are two-way streets.
On the one hand, the international students who study and in many cases settle in Scotland add significant talent to the job market here and give
Scottish businesses access to language skills and a culturally diverse workforce, on the other, the opportunities to study or work abroad offered by global
exchange programmes such as Comenius or Erasmus, both funded by the European Commission, UKIERI (the UK India Education and Research Initiative),
and IAESTE (the International Association for the Exchange of Students for Technical Experience) - all managed by the British Council - which are fantastic
opportunities for Scottish students to benefit from new cultures and experiences, and acquire new skills. Those new skills will help us tackle the many
challenges that Scotland - and the rest of the world - face in the 21st century.
In Robert Burns time, though, when he was receiving his early education at an adventure school in Alloway, a mouse was still a wee, sleekit, cowrin,
timrous beastie. As chance would have it, the current Cabinet Secretary for Education and Lifelong Learning, Fiona Hyslop MSP, also went to primary school
in Alloway, the town where Burns set one of his best known poems, Tam oShanter - performed at many Burns Suppers each year.
The Education Act passed by the Parliament of Scotland in 1696, nearly 60 years before Burns was born, is the basis of Scotlands strong claim to have
been the first country in the world to introduce universal education.
Scotland has always laid great store by a broad education, both at school and beyond. One well known (and almost certainly apocryphal) anecdote tells
of a young boy who, after having made considerable progress with Latin at an early age, was compelled by the poverty of his parents to leave school and
take temporary work as an assistant to the gardener at the local big house. When his services were no longer required, the lady of the house gave him a
guinea and said, Well, young man! How are you going to spend your guinea? Oh, my Lady, he replied, Ive just made up my mind to tak a quarter o
Greek, for I hadna got beyond Latin when I left the school.
The preamble to the 1872 Education (Scotland) Act that introduced universal, compulsory provision in Scotland (and served as a catalyst for Englands
Elementary Education Act of 1880) stated that it is desirable to amend and extend the provisions of the law of Scotland on the subject of education, in
such manner that the means of procuring efficient education for their children may be furnished and made available to the whole people of Scotland.
Thirty-seven years later, the stated aim of Scotlands Curriculum for Excellence is to enable all children to develop their capacities as successful
learners, confident individuals, responsible citizens and effective contributors to society.
Edinburgh University now hosts a Confucius Institute, part of an international network promoting Chinese language and culture. An old Chinese proverb
says If you want a year of prosperity, grow grain. If you want ten years of prosperity, grow trees. If you want a hundred years of prosperity, grow people.
Yes, the world is changing, yet Scotland and the people of Scotland have the ability to change with it and - when it comes to education - lead the way.
Roy Cross is the Director of the British Council Scotland (since 2005).
Now based in Edinburgh, he has spent his whole career working in cultural relations, with postings in Baghdad, Berlin,
Bucharest, London, Munich and Zagreb.
Roy is currently chair of the Scottish national working party on International Lifelong Learning - Scotlands
Contribution. His areas of specialisation include the theory and practice of networks, language teaching policy, and South-
East Europe. His interests include jazz, film, modern fiction and cooking.
Website: www.britishcouncil.org/Scotland.
Education Secretary Fiona Hyslop with Chinese schoolchildren. An old
Chinese proverb says If you want a year of prosperity, grow grain. If
you want ten years of prosperity, grow trees. If you want a hundred
years of prosperity, grow people.
Courtesy of the Scottish Government
THE NEW SCOTTISH ENLIGHTENMENT 179
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HOMECOMING
SCOTLAND 2009
By Paul Bush OBE
Commencing with the celebrations of Burns 250th Anniversary in January, more than 200 Homecoming Scotland events are
taking place across Scotland during 2009 to celebrate some of the greatest contributions Scotland has made to the world.
These great contributions include Burns himself, The Scottish Enlightenment and Innovation, golf, whisky and Scotlands rich
ancestry, culture and heritage.
R
obert Burns was born in Alloway, Ayrshire in 1759 and by the time of his death in Dumfries 37 years later had amassed a body of work that made him
immortal. Also, as Scots emigrated to the New World, the words and sentiments of Scotlands very own ploughman poet achieved inspirational status
the world over.
The Homecoming Scotland festivities begin around Burns Night in January with a series of Burns-inspired events including Celtic Connections in
Glasgow, the worlds biggest Scottish music festival; Burns Light, a dazzling lantern procession through the historic heart of Dumfries; Zig Zag - The Paths of
Robert Burns, a major touring exhibition bringing together objects from the national Burns collection; Iconic Burns, a spectacular outdoor celebration in
Alloways Burns Heritage Park and the Homecoming Burns Supper which will be the centrepiece of the World Famous Burns Supper celebration which aims
to unite Burns celebrations internationally online for the first time ever. In May, some of the top names in Scottish music and comedy will participate in the
Burns an a That! Festival, in Ayrshire. From April to September a major exhibition of contemporary art Inspired by Burns will be presented at The Mitchell in
Glasgow and his songs and verse will provide the underlying theme for the Edinburgh Military Tattoo in August.
Burns huge impact on the literary world is celebrated throughout 2009. StAnza Scotlands Poetry Festival in St Andrews, and Aye Write!, the Bank of
Scotland Book Festival in Glasgow, are highlights of the month of March. The University of Aberdeen Writers Festival - Word 2009 - takes place in May and
theres the Stenaline Wigtown Book Town Festival in September.
In recognition of Burns astonishing body of work and of the literary achievements of other legendary Scottish writers such as Sir Walter Scott, Robert
Louis Stevenson, Lewis Grassic Gibbon, Sir Arthur Conan Doyle and Sir Compton Mackenzie - to name but a few - Edinburgh was in 2006 designated the
first UNESCO City of Literature. In August 2009, Edinburghs two week Book Festival will pay homage to the works and inspiration of Burns.
THE SCOTTISH ENLIGHTENMENT AND INNOVATION
In the latter half of the 18th century, Scotland experienced a process of intellectual re-birth centred on Edinburgh, and this period became known as the
Scottish Enlightenment. Scientists, economists, philosophers, writers and painters congregated in the taverns of Scotlands capital.
In the years that followed, a breathtaking spate of creativity took place with Scots inventing the bicycle, steam engine, paraffin, chloroform, the
telephone, and helping to develop television and radar. These discoveries, along with other great technological advances, are explored at the 21st Edinburgh
International Science Festival in April.
THE NEW SCOTTISH ENLIGHTENMENT 181
HOMECOMING SCOTLAND 2009
Edinburgh Military Tattoo, Edinburgh Castle.
Domhnall Dods
GOLF
Scotland is known as the Home of Golf. Having pioneered the game from as early as the 15th century, and with over 550 courses to choose from,
enthusiasts are spoiled for choice. From the iconic Old Course at St Andrews and the coastal links of Aberdeenshire, Morayshire, Ayr, Argyll and East Lothian,
to the inland challenges of Gleneagles and Loch Lomond, Scotlands golf courses are genuinely exciting to play.
The very first Open Golf Championship, the only major golfing championship held outside the USA, took place at Prestwick in 1860, when eight players
challenged for the title over the 12-hole course and it was won by Willie Park, a Scotsman. Since then, the tournament has returned regularly to Scotland,
being played at Carnoustie, St Andrews, The Royal Troon Golf Club, Muirfield and Turnberry.
It is therefore all the more fitting that the 138th British Open should return in 2009 to Turnberry in Burns homeland of Ayrshire, and the 1977 setting
for the classic Tom Watson and Jack Nicklaus Duel in the Sun. What is more, 2009 sees the launch of Scotlands biggest ever golf promotion Drive it Home,
which offers a free four-ball at selected golf courses across Scotland for overseas golfers and their buddies.
WHISKY
Known in the Gaelic language as uisge beatha (the Water of Life), Whisky is among the most beloved of distilled spirits in the world. With 95 working
distilleries, each producing a uniquely different flavour, whisky is the stuff of Scottish folk lore and legend.
The month of May 2009 has been designated Whisky Month, starting with the Spirit of Speyside Festival - celebrating its 10th year - and featuring a
new event, Spirit of the West taking place at the spectacular Inveraray Castle. In September, the island of Barra is hosting the first ever Whisky Galore
Festival to commemorate the salvaging of cargo from the SS Politician which sank offshore in 1941. In early November, a series of lavish whisky gala dinners
across Scotland will start with Whisky Live, a two-day tasting and sampling event in Glasgow.
ANCESTRY, CULTURE AND HERITAGE
The worldwide migration of Scottish families and clans throughout the centuries has created a remarkable network of international friendship. The Scots are
an enterprising race, but never more so than when away from their native land. Wherever they have found themselves, be it in the USA, Canada, Australasia,
mainland Europe or Africa, they have left their mark. From such a small nation, the pioneering influence of its sons and daughters has been astonishing.
Today, there are more than 500 active Scottish Clan and Family Associations registered around the world. Each of them plays an important role in the
preservation and celebration of Scottish traditions. Furthermore, the goodwill generated through shared origins has created an immense asset in terms of
182 THE NEW SCOTTISH ENLIGHTENMENT
HOMECOMING SCOTLAND 2009
Courtesy of EventScotland
communication and understanding in our ever more complex global community. Recognising this, The Gathering 2009, held at Edinburghs Holyrood Park in
July, will feature Scotlands largest ever Highland Games, the World Heavy Athletic Championships, a majestic Clan March up the Royal Mile, and a
spectacular Clan Pageant enacted on the esplanade of Edinburgh Castle.
As the focal point of Highland Homecoming, a fortnight-long festival of Highland Culture in October, the Buaidh Chruinneil na h-Alba Scotlands Global
Impact at Eden Court Theatre in Inverness, will explore the way in which Scots have shaped countries and communities around the world. Tracing your
Scottish ancestry has never been simpler. Since its launch in 2002, www.ancestralscotland.com - VisitScotlands official website for people around the world
with Scots ancestry - has proved immensely popular. The site provides a wealth of useful information on how to research your Scottish ancestry along with
practical tips and inspiration to help you plan a trip to Scotland and your ancestral homelands. You will also find clan touring itineraries and details of all
members of VisitScotlands Ancestral Tourism Welcome Scheme.
July sees the launch of the University of Strathclydes first International Genealogy Festival and in September Dundee plays host to the Angus and
Dundee Roots Festival. Throughout the year ScotlandsPeople Centre - Scotlands new national family history centre - which is housed in Edinburghs
magnificent General Register House and New Register House and provides access to millions of historical documents dating back to the 16th century, will be
hosting a programme of exhibitions demonstrating the results of genealogical research into the family history of six Famous Scots.
If you are of Scots descent, whenever you visit opportunities abound to walk in the footsteps of your ancestors: from a visit to your clan homelands, to a
step into the past in our historic cities, castles and monuments.
Around St Andrews Day, Homecoming Scotland 2009 is working with some of Scotlands major promoters to present a thrilling celebration of Scottish
music. From traditional folk heroes to the most cutting edge contemporary Scottish bands, this promises to be a sensational finale to the year.
There are those who come to Scotland simply to enjoy the open skies and magnificent tranquillity of the rural and coastal landscapes. Some come to
explore historic houses, castles and gardens, others for a round of golf, or as spectators or participants in the annual Borders Common Ridings, or at the 60
or more annual Highland Games and Gatherings. Events listed in this programme are just the beginning of the Homecoming Story. Register at
www.homecomingscotland2009.com to keep up to date with the latest news.
Whatever place Scotland holds in your heart, Homecoming Scotland 2009 opens the doors to a multitude of unmissable experiences. Ceud Mille Filte
(a hundred thousand welcomes).
Paul Bush OBE became Chief Operating Officer of EventScotland in August 2007 having joined in March 2004 as Deputy
Chief Executive. He is responsible for the development of Scotlands major international sports and cultural events
strategy. This has included work on events such as Ryder Cup, Commonwealth Games bid, World Cross Country
Championships, Edinburgh International Festivals and numerous other international events.
Paul was appointed as General Team Manager to the Scottish Commonwealth Games Team for Manchester 2002 and
again as Chef de Mission for Melbourne 2006. The 2006 Scottish Team had their most successful Games ever winning a
total of 29 medals including 11 gold. During the 1992 Olympic Games, 1990 and 1994 Commonwealth Games and
numerous World and European Championships, Paul was appointed team manager for both the GB and England swimming teams.
Paul received an OBE in the 2007 New Year Honours for services to sport as Chef de Mission for the Scottish Commonwealth Games.
Web: www.homecomingscotland2009.com
THE NEW SCOTTISH ENLIGHTENMENT 183
HOMECOMING SCOTLAND 2009
Below: Whisky and Cookery Writer Martine Nouet at the Spirit of Speyside Whisky Festival which celebrates its 10th birthday in 2009 with an increase to 10 days of activities - Friday 1st May to Sunday 10th
May. There will be over 250 events packed with whisky, music, food and fun. It is also the signature event of the Whisky Pillar for Homecoming Scotland and will celebrate this with a spectacular musical
pageant on the banks of the River Spey on Saturday 9th May in Aberlour. Spirit of Speyside will embrace the folklore and culture of the River Spey, Speyside and its people, through music, dance and song.
Courtesy of the Spirit of Speyside Whisky Festival
INDEX OF ADVERTISERS
Aberdeen Asset Management PLC 57
Aberdeen Renewable Energy Group 94
Bank of Scotland, Corporate Outside Back Cover
Barclays Commercial Bank Inside Front Cover
BNP Paribas 65
Brodies LLP Solicitors 60
Cameron Presentations Ltd 14
Celtic Football Club 152
Change Recruitment Group 19
Clyde Gateway Urban Regeneration Company 85
Clyde Waterfront Strategic Partnership 86
Colpitts World Travel Limited 49
Diageo plc 162
Dialog Semiconductor UK Ltd 109
DuPont Teijin Films UK Ltd 114
Edinburgh Technopole 135
Edrington Group, The. Owners of The Famous Grouse 180
Giles Insurance Brokers Ltd 72
Glasgows International Financial Services District 58/59
Gleneagles Hotel, The 144
Harris Tweed Authority, The 29
Highlands and Islands Enterprise 12
Irvine Bay Regeneration Company 82
ITI Scotland Ltd 6
Keith Hunter Photography Inside Back Cover
Kinloch Anderson Ltd 166
LINC Scotland 46
Lloyds TSB Scotland plc 54
MacRoberts LLP 172
Microsoft Ltd 20/21
Multiple Sclerosis Society Scotland 32
Napier University, Edinburgh 10/176
Nexxus 131
Picsel Technologies Ltd 66
Queen Margaret University, Edinburgh 179
Scotia Automated Inspection Services Ltd. 98
Scotland Food & Drink 22
Scottish Exhibition & Conference Centre 8
SCRI (Scottish Crop Research Institute) 124
SSCN Ltd 128
Surface Active Solutions Ltd (SAS) 97
System Level Integration (iSLI) 106
Talisker 162
The Bank of New York Mellon 4
tie limited 78
University of Dundee, The 120
University of Glasgow Innovation Network 36
University of Strathclyde Business School 2
University of the West of Scotland 127
Walkers Shortbread Limited 165
Whisky Coast, The 171
William Grant & Sons Distillers Ltd 168
Wyeth Research 123
184 THE NEW SCOTTISH ENLIGHTENMENT
INDEX OF ADVERTISERS
photographing Scotlands architecture
T: +44(0) 141 886 4503
M: +44(0) 7831 117 980
E: keith@khp.demon.co.uk
Picture Library: www.arcaid.co.uk
Keith Hunter Photography
LOOK AT THI NGS DI FFERENTLY
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