Jay Bharatheesh Simha

#201/875, 13th main,

Srinivasa Nagar
Bangalore, India 560 050

Ph.D.

+ 91 94497 64261
jbsimha@gmail.com

PROFILE:
Strong technical skills in Data Science, Predictive Analytics,
Social Media Analytics, DW/OLAP solutions using dimensional
modeling and Big data
Solid business grounding, including Ph.D. in BI/DM and
consulting experience
Rich communication skills: verbal, written and graphical
Strong research expertise about 30 papers in international
journals and conferences
Two provisional patents Visual segmentation in social networks,
Modeling causal networks for performance management
EMPLOYMENT:
Chief Technical Officer/Director (Analytics) Abiba Systems,
Bangalore, India (Apr 2006 Present)
Co - Responsible for top line and bottom line
Driving technical innovation and adoption in Abiba products
and projects
Technical architecture/technical expertise for business
intelligence/Analytics solutions to telecom
Big data
Mobile Social Network Analytics with Hadoop,
Hive and TeleSoNA(graph mining)
Recommendation for cross sell in telecom with
Mahout and extensions
TeleView Performance Management Analysis
and decision support for telecom
Champion Analytics platform for segmentation
and predictive modeling
Architecting a Social Media Analytics platform (SMART)
with advanced features Sentiment analysis, brand
perception, Opinion analysis, Diffusion modeling, Influence
networks
Technical architecture/Domain expertise for Campaign
Analytics solution CamPro for telecom
Data science practice for telecom:
Developed novel methods for identifying
churn/latency
Developed Big data/SNA based approach to
customer acquisition

Developed advanced performance Modeling

using generalized neural networks and
correlation networks
Guided multiple teams on conceptualizing,
developing and fine tuning predictive models in
telecom
Developing proof of concepts for various analytical
solutions
Telecom Legal interception, VAS, Mobile Money
BFSI Credit Scoring and Risk Modeling
Pre-sales support and strategic planning
BI and Advanced Analytics consulting to Abiba clients

Consultant Business Intelligence and Newer Technologies,

solutions Pvt. Ltd, Bangalore, India (Jan 2006 Apr 2006)

Designed, developed and managed the Revenue assurance

datamart for a major Telecom Company. The work included
dimension modeling, ETL process design, DSS application
design and development.
Developed Churn management system for a major Telecom
Company. The job involved using decision tree and neural
networks to predict the churn and allow the analysts to simulate
the scenarios for planning.
Developed Risk management system for a major Telecom
Company. The job involves using Bayesian networks and neural
networks to score the customers for risk in various areas like
payment, roaming usage, recharge probability etc.
Worked with IIIT-B to develop a credit-scoring model for micro
finance for applications in GOI regulated banks.

Consultant Siemens Information Systems. Ltd, Bangalore, India

(Jan 2005 Dec 2005)

Developed and managed the medical decision support

algorithms for Siemens clinical analysis services. Acted as data
steward for sensitive medical data.
Designed and developed a text analysis framework for ETL for
converting unstructured text information to Decision support
format.
Participated in developing the knowledgebase for analyzing
medical data by MeSH search and interviewing the domain
experts from Siemens Medical Systems, USA.

CTO and BI Architect Business Intelligence and Newer

Technologies, solutions Pvt. Ltd, Bangalore, India (Oct 2002- Jan
2005)

Designed, developed and managed the data warehouse for a major

Telecom Company. Designed and Compiled analytical databases
(containing millions of records) from raw customer data extracts,
including joins, filtering, aggregation and variable transformation
to build OLAP cubes for traffic data. This project was bagged from
the telecom company after demonstrating POC capabilities.
Developed reporting systems accessing Data warehouse for a
telecom major
Constructed predictive models (probabilistic networks) of customer
defection for major telecom firm, achieving high accuracy when
predicting three months in advance
Developed a decision support data mart for a major national bank
for early warning system in credit cards.
Performed customer segmentation (clustering) on behavioral and
demographic data for a national bank
Constructed highly effective models of credit card customer
delinquency system for a national bank, improving on
previous system by 20%. Received client appreciation for excellent
work
Designed and developed the data warehouse for a major power
plant. Developed OLAP and reporting systems accessing Data
warehouse for plant performance and analysis
Constructed predictive models of process behavior for a major
power plant using neural networks and decision trees
Developed a genetic based plant operations optimizer for a major
power plant
Developed an advanced alarm planning system for the power plant
using visual data mining and machine learning

Research assistant - Bangalore University, India (1998-2002)

Worked on government sponsored project on fuzzy logic

Constructed inventory planning solutions using fuzzy data mining
for an MNC
Developed advanced fuzzy data mining solution for maintenance
planning for selection of critical machines
Constructed forecasting system for manufacturing industry staff
planning
Developed Materials Planning and Finite Capacity Planning
Developed visual data mining tool kit based on visualization and
machine learning
Provided training in BI related topics for various clients

Programmer Alpha systems, Bangalore, India (1994-96)

Developed code for various application in C, including simulation

models
Analyzed and wrote requirement specs for the important modules
for simulation
Tested software modules using white box and black box methods.
Participated in code reviews and walk throughs

CORPORATE CONSULTING:
1.
2.
3.
4.
5.
6.
7.

CDAC - Trivendrum
Spice telecom _ Bangalore
Hutch telecom Srilanka
Fidelity - Bengaluru
Impetus - Indore
Bosch information systems - Bengaluru
NTPC, Korba

EDUCATION:
Louisiana State University, USA
Collaborative research in intelligent systems (2004-2010.)
Bangalore University, India (2002)
Ph.D., Intelligent decision support and data mining for service
resource planning
Mysore University, India (1994)
M.Tech (ME), Decision support system for maintenance planning
Mysore University, India(1991)
B.E.(Automobile)
TECHNICAL/DOMAIN EXPERTISE:
o Descriptive and inferential statistics, regression, hypothesis
testing,
optimization,
clustering/segmentation,
neural
networks, fuzzy logic and pattern recognition
o Data mining using tree based, rule based, graph based and
clustering based technologies
o Data warehouse design, Database programming, Dimension
modeling, OLAP cube design, OLAP application programming
o Customer Relationship Management (CRM), Risk management
and Process Diagnostics
COMPUTER SKILLS:

Data mining/Statistics: R, SAS, DataEngine, Intelligent miner,

Weka, Mahout
Development: C, Java, SQL, Visual Basic, Python, Lisp
Datamarts/Modeling:
Oracle,SQL
Server,
MySQL,
PostGRES,ERWin, Hadoop/Hive
ETL: Oracle OWB, MS DTS
Delivery: Oracle Discoverer, MS Analysis services and Excel,
Crystal reports
Platforms: Windows, UNIX/Linux
RESEARCH PUBLICATIONS:
30 papers in journals and refereed conferences. Five best
papers in last five years.
Algorithms:
Enhanced Fuzzy C-means with knowledge propagation for large
scale data analysis
Forecasting time series data with OLAP for diagnosis
Modified Nave Bayes for Medical data mining
Applications:
Predicting telecom churn
Predicting credit default
Customer segmentation and profiling
REFERNCES: Available on request