Scribd Logo
Hochladen

Willkommen bei Scribd!

  • Operations Strategy and Competitiveness: It's Part of An Overall Planning Process

    Hochgeladen von

    johnmia20
    19 Ansichten4 Seiten
    Operations strategy is concerned with establishing broad policies and procedures for using a firm's resources to best support its competitive strategy and be aligned with the market. It addresses key dimensions like cost, quality, delivery speed and flexibility. Typical issues in operations strategy include capacity, technology, workforce, quality, organization structure, outsourcing, and plant focus. Order qualifiers are basic criteria for customer consideration, while order winners differentiate one firm from others. Developing an operations strategy involves segmenting markets, identifying requirements, and determining order winners and qualifiers to set specific performance goals. While concepts apply to services, their delivery system is central to strategy. Productivity is measured using total, partial, and multifactor measures.

    Originalbeschreibung:

    HO 2 Strategy

    Originaltitel

    HO 2 Strategy

    Copyright

    © © All Rights Reserved

    Verfügbare Formate

    DOC, PDF, TXT oder online auf Scribd lesen

    Stufen Sie dieses Dokument als nützlich ein?

    Sind diese Inhalte unangemessen?

    Dieses Dokument melden
    Operations strategy is concerned with establishing broad policies and procedures for using a firm's resources to best support its competitive strategy and be aligned with the market. It addresses key dimensions like cost, quality, delivery speed and flexibility. Typical issues in operations strategy include capacity, technology, workforce, quality, organization structure, outsourcing, and plant focus. Order qualifiers are basic criteria for customer consideration, while order winners differentiate one firm from others. Developing an operations strategy involves segmenting markets, identifying requirements, and determining order winners and qualifiers to set specific performance goals. While concepts apply to services, their delivery system is central to strategy. Productivity is measured using total, partial, and multifactor measures.

    Copyright:

    © All Rights Reserved
    Als DOC, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    19 Ansichten4 Seiten

    Operations Strategy and Competitiveness: It's Part of An Overall Planning Process

    Hochgeladen von

    johnmia20
    Operations strategy is concerned with establishing broad policies and procedures for using a firm's resources to best support its competitive strategy and be aligned with the market. It addresses key dimensions like cost, quality, delivery speed and flexibility. Typical issues in operations strategy include capacity, technology, workforce, quality, organization structure, outsourcing, and plant focus. Order qualifiers are basic criteria for customer consideration, while order winners differentiate one firm from others. Developing an operations strategy involves segmenting markets, identifying requirements, and determining order winners and qualifiers to set specific performance goals. While concepts apply to services, their delivery system is central to strategy. Productivity is measured using total, partial, and multifactor measures.

    Copyright:

    © All Rights Reserved
    Als DOC, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 4

    OPERATIONS STRATEGY AND COMPETITIVENESS

    OPERATIONS STRATEGY IS CONCERNED WITH


    Broad policies and procedures for using the firms resources,
    To best support its overall competitive strategy
    and must be in alignment with the market
    OPERATIONS COMPETITIVE DIMENSIONS
    Cost make it cheap
    Quality and Reliability (product & process) make it good
    elivery !peed make it fast
    elivery Reliability when promised
    eal "ith Changes in emand change volume
    #le$ibility & %e" &roduct 'ntroduction !peed change it
    (ther &roduct)!pecific Criteria support it
    What does the market want?
    Are these in conflict? A continuum? What are the priorities and trade-offs?
    (perations *anagement &age +
    (perations !trategy
    ,$ample
    !trategy &rocess
    Customer %eeds
    Corporate !trategy
    (perations !trategy
    ecisions on &rocesses
    and 'nfrastructure
    *ore &roduct
    'ncrease (rg- !i.e
    'ncrease &roduction Capacity
    Build %e" #actory
    'ts &art of an (verall &lanning &rocess
    (perations *anagement &age /
    (perations !trategy
    TYPICAL ISSUES
    Capacity (ho" much, "hen, "here)
    Technology
    0or1 #orce (and re2uired supervision)
    Quality
    (rgani.ation !tructure
    3ertical 'ntegration, (utsourcing
    #ocus (e-g-, plant)"ithin)a)plant)
    ORDER QUALIFIERS AND WINNERS
    (rder Qualifiers ) the basic criteria that permit the firms products to be considered as
    candidates for purchase by customers
    (rder 0inners ) the criteria that differentiates the products and services of one firm from
    another
    DEVELOPING A MANUFACTURING STRATEGY
    !egment the mar1et (by customer and4or product group)
    'dentify the product re2uirements, demand patterns,
    profit margins of each segment
    etermine the order "inners and order 2ualifiers
    Convert order "inners into specific performance re2uirements
    OPERATIONS STRATEGY IN SERVICES
    The service delivery system is 5the business6, so the operations strategy is inseparable from the
    corporate strategy
    But in general, the strategy concepts related to manufacturing also apply to services

    (perations *anagement &age 7
    (perations !trategy
    PRODUCTIVITY MEASUREMENT
    Total *easure (utputs
    'nputs
    &artial *easure (utput or (utput or (utput etc-
    8abor Capital *aterials
    *ultifactor (utput - etc-
    *easure 8abor 9 Capital 9 *aterials
    (perations *anagement &age :
    (perations !trategy
    Operation Strate!" Fra#e$or%
    Customer Needs
    New : Old
    product : product
    Competitive
    dimensions & reqs.
    Quality, Dependability,
    Speed, Fleibility, and !rice
    Operations & Supplier capabilities
    "ec#nolo$y !eople Systems %&D C&' (&" "Q' Distribution
    Support !lat)orms
    Financial mana$ement *uman resource mana$ement &n)ormation mana$ement
    +nterprise capabilities
    Customer Needs
    New : Old
    product : product
    Competitive
    dimensions & reqs.
    Quality, Dependability,
    Speed, Fleibility, and !rice
    Operations & Supplier capabilities
    "ec#nolo$y !eople Systems %&D C&' (&" "Q' Distribution
    Support !lat)orms
    Financial mana$ement *uman resource mana$ement &n)ormation mana$ement
    +nterprise capabilities

    Das könnte Ihnen auch gefallen