A SUMMER TRAINING REPORT

ON

CONSUMER PERCEPTION AND BUYING BEHAVIOUR FOR CAR TYRES

Submitted in partial fulfillment of the requirement for the award of degree of
MASTER OF BUSINESS ADMINISTRATION
(SESSION 2012-14)


Submitted by:
Name: ATUL KUMAR
ClassMBA G F
Class Roll No.70
Exam Roll No ________
Session 2013-14
_____________________________________________________________________________
UNIVERSITY SCHOOL OF MANAGEMENT
KURUKSHETRA UNIVERSITY, KURUKSHETRA, HARYANA, INDIA-136119
(ESTABLISHED BY THE STATE LEGISLATURE ACT XII OF 1956)
(A GRADE, NAAC ACCREDITED)HARYANA, INDIA-136119






ACKNOWLEDGEMENT

I am grateful to the management of JK TYRES for giving me the opportunity to undergo my summer
internship in their esteemed and prestigious organization. It was a great learning
experience for me.

It is my great pleasure and proud privilege to express my sense of gratitude to my guide and
mentor Mr.RAJ KUMAR for their competent guidance, valuable help and regular
motivation and support that enable me to complete this assignment successfully.

I would like to express my sincere gratitude and appreciation to all the employees of JK
TYRES who made my one and half month of training a wonderful experience.

I would like to take the opportunity to specially thank ________________, University School
Of Management, KUK and my faculty guide MS.SEEMA who was always there with warm
support and valuable inputs.

My appreciation runs deeply to all those who have helped me directly or indirectly in
successful completion of the project.








PREFACE

Theoretical knowledge without the practical exposure is of little value, theoretical Studies in Classroom
are not sufficient to understand the functioning and nature of research. Therefore it becomes necessary
to undergo any research project work.

Practical project Supplements the Theoretical studies i.e. it covers what is left uncovered in the
classroom. It exposes a student to invaluable pleasure of experiences. I complete my research project on
the topic CONSUMER PERCEPTION AND BUYING BEHAVIOUR FOR TYRES.

During the research project I got an opportunity to learn valuable things, which I could not able to learn
from theory classes .In nutshell, whole of my project was invaluable experience in the pursuit of
knowledge .In the forthcoming pages attempt has been made to present a comprehensive report
concerning different aspects of my research. The overall gain to me will be reflected in the report itself.

DECLARATION

I, ATUL KUMAR student of MBA (G)(F) SEC B here by state that the Summer Training Report
entitled CONSUMER PERCEPTION AND BUYING BEHAVIOR FOR TYRES submitted in partial fulfillment
for the requirement of degree of Master of Business Administration. It is the original work done by me
and the information provided in the study is authentic to the best of my knowledge. This study report
has not been submitted to any other institution or university for the award of any other degree
elsewhere.














EXECUTIVE SUMMARY

In business a product passes through different stage of production .A separate account for each
process is opened and all expenditure pertaining to a process is charged to that process account.
Thus the cost for each process found out.

The partially worked product of a process may either be transferred to a _________________
from where it will be send to the next process as and when required or may be sent directly to the
next process. Thus, in process costing the finished product of a preceding process become the
raw material of the next process.

By process costing we know about the normal and abnormal loss, profit of a company. And then
it helps to minimize these losses and decision making by management. Main purpose of this
training is to calculate the variance or the difference between standard and actual cost.

The purpose of this training project is to know how the cost of a product is decided ,What steps
is taken by management to overcome abnormal losses at _______________________________.

INDEX
CONTENTS PAGE NO.
CHAPTER 1- INDUSTRY PROFILE
CHAPTER 2- COMPANY PROFILE
CHAPTER 3- RESEARCH METHODOLOGY
CHAPTER 4- ANALYSIS AND INTERPRETATION
CHAPTER 5- FINDINGS AND CONCLUSION
CHAPTER 6- SUGESSTIONS
CHAPTER 7-BIBLIOGRAPHY
CHAPTER 8- ANNEXURE








Research Methodology

4.1 Objectives
Research methodology is way to systematically solve the research problem. It may be understood as a
science of studying, how research is done scientifically. In this way we study the various steps that are
generally adopted by a researcher in studying his researching problem along with the logic behind.

Research Methodology includes:

Research design
Sample design
Collection of data
Analysis of data
Interpretation of data

Research design:
A research design is the arrangement of condition for collection of analysis of data in a manner that aims
to combine relevance to the research purpose of the economy in procedure. In fact, the research design
is the conceptual structure within which research is conducted It constitutes the blue prints of the
collection, measurement & Analysis of data.
Research design may be split into following parts :
Sample Design: which deals with the method of selecting items to be observed for the given study.
Observation design: Which relates to condition under which the observations are to be made.
Statistical design: Which is concerned with the question of how many items are to be observed & how
the information & the data gathered are to be analyzed.
Operational design: Which deals with the techniques by which the procedures specified in the
sampling, statistical observational design can be carried out.

The preparation of a research design facilitates research to be as efficient as possible & provide the
maximum information. It helps the researcher to conduct the study & to ensure that data are collected
with minimal expenditure of effort time & money. But how all these can be achieved depends mainly on
the research purpose. Research purpose may be grouped into four categories.

Exploratory research: It is also termed as formulative research. The main purpose of such research is to
gain familiarity with a phenomenon or to achieve new insights.
Descriptive research: To Portray accurately the characteristics of a particular individual situation or a
group.
Diagnostic Research studies: To determine the frequency with which some this occurs or with which it
associates with something else.
Hypothesis Testing Research Studies: To Test a hypothesis of a casual relationship between variables.
Survey methodology as a scientific field seeks to identify principles about the sample design,
data collection instruments, statistical adjustment of data, and data processing, and final data
analysis that can create systematic and random survey errors. Survey errors are sometimes
analyzed in connection with survey cost. Cost constraints are sometimes framed as improving
quality within cost constraints, or alternatively, reducing costs for a fixed level of quality. Survey
methodology is both a scientific field and a profession, meaning that some professionals in the
field focus on survey errors empirically and others design surveys to reduce them. For survey
designers, the task involves making a large set of decisions about thousands of individual
features of a survey in order to improve it.
In this project, survey is done for analyzing the Buying behavior of consumers for tyres in the
Rohtak region. Based on the survey, I conclude about the buying behavior for tyres. Our main
objective is to find out the factors affecting consumer purchase decision in the Rohtak region.
To determine the popularity of radial tyres.
To consider about the consumer demand
To determine factors affecting consumer purchase decision.
To determine most suitable media for advertisement.
To know about the consumer expectations.


Sampling Techniques
Many types of Sampling Techniques are:-
Simple Random Sampling
Systematic Sampling
Stratified Sampling
Cluster Sampling
Quota Sampling
Convenience Sampling
Judgment Sampling
Snowball Sampling
Statistical Sampling
In this project Simple Random Sampling is used for the Research/Survey.
Simple Random Sampling is the purest form of Probability Sampling. Each member of the
population has an equal and known chance of being selected. When there are very large
population, it is difficult or impossible to identify every member of the population, so the pool of
available subjects becomes biased.










Research Process



Identifying and Defining a Problem
Identifying and Defining a Problem
Research Design
Data Collection
Evaluation and Analysis
Conclusion

The initial step in the research process is the identification of the problem or opportunity. It is
important to define the problem in a precise manner. A well-defined problem gives the
researcher a proper direction for carrying out investigation. It also helps in utilizing the resources
provided for the research effectively. A researcher can focus his efforts on collecting relevant
information, if the problem is defined properly. Some research problems such as conducting a
survey on the newspaper reading habits of a given set of the population can be clearly defined.
But if a company wants to define a research problem such as declining sales, it needs to explore
the research problem further through exploratory research.
Research Statement: To identify consumer perception and buying behavior towards tyres
in Rohtak region

Research Design

Data Collection Methods
METHODS OF PRIMARY DATA COLLECTION
There are several methods of primary data collection, important ones are :
Observation method
Interview method
Questionnaire method
Research Area
Rohtak
Sample
Car Owners
beloning to
middle class
Data Collection
Method
Questionnaire
Duration
3-4 Weeks
Schedules method

1. OBSERVATION METHOD:
Observation method is most commonly used method especially in studies related to behavioral
sciences. In this method, the information is collected without asking from respondent.
2. INTERVIEW METHOD:
The interview method of collecting data involves presentation of oral verbal stimuli & reply in terms of
oral verbal responses. This method can be used through personal interviews & through telephone
interviews.
3. QUESTIONNAIRE METHOD:
This method of data collection is quite popular, particularly in case of big Enquirer. In this method a
questionnaire is sets to the persons concerned with a request to answer to question & return the
questionnaire. A questionnaire consist of number of questions printed to typed in a definite order on a
form or a set of forms.
4. SCHEDULES:
Schedules are a performa containing set of questions. This method of data collection is very much
similar to the questionnaire method the only difference which lies in the schedule is that schedule are
being filled in by enumerators who specially appointed for the purpose. These enumerators along with
the schedule go to the respondents. Put them the question from the perfoma in the order the question
are listed & record replice in the space meant for the same in performa.

Primary data was collected through
Questionnaires
Personal observations
Secondary data was collected through
Newspapers
Magazines
Internet
In this project, the data is collected through the Questionnaire (i.e. Primary form of data
collection). The Questionnaires are filled out through the Personal Meetings (appointment taken
on Telephone), Telephonic conversation, E-mail.

Sample Size
Sample size is decided under three decisions:
1- Sample Size unit Car Owners in Rohtak region.
2- Sample Size No. - 50 Owners
3- Sampling method Simple Random Sampling.

Data Collection
After preparing a suitable sample, the researcher collects the data from the units in this sample.
As there are several research techniques, there are a number of data collection methods as well.
For instance, in the survey method, the data are collected by asking the respondents to fill out a
questionnaire administered to them, while in the observation technique, the respondents are just
observed without their direct participation in the research. Whatever the method used to collect
the data, it is very important that the data are collected without any errors. Errors may creep in
during the data collection process in several forms. Potential data collection errors may arise if
the interviewee does not understand the question or if the interviewer records the answers
inaccurately. Once the data are collected to the satisfaction of the researcher, the research process
enters the next stage, which is evaluation of the data.

Primary source of data collection: Questionnaire (ANNEXURE-I)