1. Web 2.

0 dynamic web applications that allow people to collaborate and

share information online. Examples are Youtube, Amazon.com, A! etc.
2. "ne ma#or bene$t of social software is the ability to harness the %wisdom
of the crowds% or collecti&e intelli'ence. (he concept of collecti&e intelli'ence
is based on the notion that distributed 'roups of people with a di&er'ent
ran'e of information and expertise will be able to outperform the capabilities
of indi&idual experts, as demonstrated by the online encyclopedia Wi)ipedia,
which is entirely based on its users* contributions.
+. Employees are now loo)in' for a portfolio career rather than a cradle to
'ra&e #ob, tend to &iew themsel&es as citizens rather than employees, and
%loan their talent% to emploer rather than bein' a *human resource.% (he
%,eneration Y% are ha&in' much di-erent expectations from their wor)place
than prior 'enerations. (herefore to attract and retain employees, companies
are increasin'ly startin' to embrace Web 2.0 techni.ues and social software
to enhance communication, cooperation, collaboration, and connection.
/. A prime application of Web 2.0 is faciliatin' and enhancin' the
communications within an or'anization as well as between an or'anization
and its sta)e holders. Web 2.0 tools ha&e opened up a &ast array of
opportunities and channels for communication for both or'anizations and
customers. 0ome examples are dicussion forums, blo's, instant messa'in'
and social networ)in' sites.
1. lo''in' is the process of creatin' an online text diary. 2 e'. a blo', or Web
lo' 3 made up of chronolo'ical entries that comment on e&erythin' from
one*s e&eryday life, to wine and food, to e&en computer problems.
lo's ha&e been critized sometimes because in tryin' to pro&ide the brea)in'
news in the fastest possible way, writers often cut the #ournalistic corners,
ma)in' some of the posts less than accurate. Also, blo's are criticized for
fre.uently pro&idin' the biased opinions of the writers, as the sources cannot
be &eri$ed.
4. lo''in' is the process of creatin' an online text diary. 2 e'. a blo', or Web
lo' 3 made up of chronolo'ical entries that comment on e&erythin' from
one*s e&eryday life, to wine and food, to e&en computer problems.
5icroblo''in' 6 5icroblo''in' tools, or social presence tools, similar to
blo''in', enable people to &oice their thou'hts7 howe&er, in contrast to
blo's, w'uc' often contain len'thy posts, social presence tools are desi'ned
for relati&ely short %status updates.%
8. 9etwor) e-ect is the notion that the &alue of a networ) is dependent on
the number of users.
:. "r'anizations use enterprise6oriented social boo)mar)in' tools as it is
easy to map %islands% of )nowled'e within or'anization, thus helpin' to easily
$nd experts on a 'i&en topic. 0imilarly or'aniztions are typically dealin' with
tremendous amounts of information and can uyse social catalo'in' for
structurin' this information and ma)in' it more accessible and useful.
;. (a''in' is manually addin' metadata to media or other content.
"r'anizations use ta''in' of pictures and contents thus allowin' the data to
be searched by di-erent descripti&e ta's.
10. <n today*s business en&ironment, pro#ect teams comprise hi'hly
specialized members, many of whom may not be colocated. (hus, rather than
formin' traditional teams, &irtual teams, comprised of members from
di-erent 'eo'raphic areas, are assembled to collaborate on a pro#ect.
"r'anizations typically use &irtual teams to de&elop systems and softwares7
for example, the pro'rammers are located in <ndia, the pro#ect mana'ers are
in the =nited 0tates, and the testers are in Europe.
11. Wi)is is a web site allowin' people to post, add, edit, comment, and
access information. 5any or'anizations are usin' wi)i technolo'y to create
internal )nowled'e repositories
12. !ompanies ha&e now found a way to use e&eryday people as a cheap
labor force, a phenomenon called crowdsourcin', which in'eniously uses Web
2.0. "r'anizations use crowdsourcin' in many ways, li)e boo) publishers
such as >easron >rentice ?all had to rely on professional photo'raphers for
boo) ima'es, now they can download one from photo sharin' websites for
amateur photo'raphers. 0imilarly companies are usin' research material
from websites li)e <nno!enti&e instead of in&estin' on hu'e research and
de&elopment departments.
1+. "r'anizations also increasin'ly use social networ)s to connect to their
customers. 9umerous companies ha&e their own social networ)in' pa'es to
interact with their customers, 'et feedbac) on new products or ser&ices, or in
'eneral portray a positi&e brand ima'e.
1/. @iral 5ar)etin' is usin' the networ) e-ect to increase brand awareness.
usinesses create ad&ertisements in a way that entices the &iewers to share
the messa'e with their friends throu'h email or social networ)s so that the
messa'e will spread li)e a &irus.
11. (he capabilities of Web +.0 will be as followsA
1. (he World wide database
2. "pen (echnolo'ies
+. "pen <B
/. <nte'ration of le'acy de&ices
1. <ntelli'ent Applications
14. "r'anizational culture is a ciritical Enterprise 2.; success factor, and
many proposed pro#ects face stron' culural resistance. Enterprise 2.;
applications, based on the premise of open communication, do not always do
well within traditional top down or'anizational structures based on ri'id
hierarchies and control. Curther, Web 2.0 sites base their success on user
dri&en self expression7 on the Web people participate by choice, but people in
or'anizations cannot be forced to participate. ?ence, or'anizations ha&e to
understand the multiple sta)eholders, personalities, and perspecti&es of the
future users and ensure that any Enterprise 2.0 initiati&e will appeal to
or'anizational members.
18. E&en the social networ)in' has a lot of bene$ts li)e communication,
spreadin' of ideas, impro&in' the brand &alue of an or'anization, promotin'
new products, sharin' )nowled'e7 it has some disad&anta'es as well,
inappropriate content can hamper the company*s reputation, a %wron'%
content can .uic)ly 'et a company or an indi&idual into trouble. Cor example,
many companies chec) the social networ) pa'es of their prospecti&e
employees and an inappropriate post can lead to someone loosin' a #ob they
almost 'ot.
1:. An or'anization can plan to a&oid a social disaster by the followin'
mannerA
1. <dentify a crisis team includin' members from within the
or'anization and from the outside.
2. <dentify the worst social media ni'htmare.
+. 5onitor the social media en&ironment and be connected and
responsi&e.
/. Act fast, the $rst 2/ hours count.