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2014-2018 Diesel Gensets Market in Europe 2014-2018 Diesel Gensets Market in Europe
01. Executive Summary .............................................. 1 02. List of Abbreviations .............................................. 2 03. Scope of the Report .............................................. 3 03.1 Market Overview ................................................................. 3 03.2 Product Offerings ................................................................. 3 04. Market Research Methodology ........................... 4 04.1 Market Research Process ................................................... 4 04.2 Research Methodology ...................................................... 4 05. Introduction ........................................................... 6 06. Market Landscape ................................................ 7 06.1 Market Overview ................................................................. 7 06.2 Market Size and Forecast ................................................... 8 06.3 Five Forces Analysis ............................................................ 9 07. Market Segmentation by Application ............... 11 07.1 Standby Application Segment ......................................... 12 07.1.1 Market Size and Forecast ....................................................................... 12 07.2 Prime Power Application Segment .................................. 13 07.2.1 Market Size and Forecast ....................................................................... 13 07.3 Peak Shaving Application Segment ............................... 14 07.3.1 Market Size and Forecast ....................................................................... 14 08. Market Segmentation by Product ..................... 15 CONTENTS ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe 2014-2018 Diesel Gensets Market in Europe 08.1 Under 60 kW Segment ...................................................... 16 08.1.1 Market Size and Forecast ....................................................................... 16 08.2 60 kW-300 kW Segment .................................................... 17 08.2.1 Market Size and Forecast ....................................................................... 17 08.3 300 kW-1 MW Segment ..................................................... 18 08.3.1 Market Size and Forecast ....................................................................... 18 08.4 1 MW and Above Segment .............................................. 19 08.4.1 Market Size and Forecast ....................................................................... 19 09. Market Segmentation by End-users .................. 20 09.1 Industrial Sector ................................................................. 21 09.1.1 Market Size and Forecast ....................................................................... 21 09.2 Commercial Sector ........................................................... 22 09.2.1 Market Size and Forecast ....................................................................... 22 09.3 Infrastructure Sector .......................................................... 23 09.3.1 Market Size and Forecast ....................................................................... 23 09.4 Residential Sector .............................................................. 24 09.4.1 Market Size and Forecast ....................................................................... 24 10. Key Leading Countries ....................................... 25 10.1 Spain ................................................................................... 25 10.2 Italy ..................................................................................... 26 10.3 Germany ............................................................................ 26 11. Buying Criteria ..................................................... 27 12. Market Growth Drivers ........................................ 28 13. Drivers and their Impact ..................................... 30 14. Market Challenges ............................................. 31 ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe 2014-2018 Diesel Gensets Market in Europe 15. Impact of Drivers and Challenges ..................... 33 16. Market Trends ...................................................... 34 17. Trends and their Impact ..................................... 36 18. Vendor Landscape ............................................. 37 18.1 Competitive Scenario ....................................................... 37 18.1.1 Mergers and Acquisitions ....................................................................... 37 18.2 Market Share Analysis 2013 ............................................. 38 18.3 Other Prominent Vendors ................................................. 39 19. Key Vendor Analysis ........................................... 40 19.1 Caterpillar Inc. ................................................................... 40 19.1.1 Business Overview .................................................................................... 40 19.1.2 Business Segmentation ........................................................................... 41 19.1.3 Key Information ........................................................................................ 41 19.1.4 SWOT Analysis ........................................................................................... 42 19.2 Cummins Inc. ..................................................................... 43 19.2.1 Business Overview .................................................................................... 43 19.2.2 Business Segments ................................................................................... 43 19.2.3 Key Information ........................................................................................ 44 19.2.4 SWOT Analysis ........................................................................................... 45 19.3 Kohler Co. .......................................................................... 46 19.3.1 Business Overview .................................................................................... 46 19.3.2 Business Segments ................................................................................... 46 19.3.3 Key Information ........................................................................................ 47 19.3.4 SWOT Analysis ........................................................................................... 48 20. Other Reports in this Series ................................. 49 ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe 2014-2018 Diesel Gensets Market in Europe
Exhibit 1: Market Research Methodology ....................................... 4 Exhibit 2: Segmentation of Diesel Gensets 2013 ............................. 7 Exhibit 3: The Diesel Gensets Market in Europe 2013-2018 (US$ billion) ........................................................................ 8 Exhibit 4: Diesel Gensets Market in Europe by Application Segmentation 2013-2018 ................................................ 11 Exhibit 5: Diesel Gensets Market in Europe by Standby Application Segment 2013-2018 (US$ million) .............. 12 Exhibit 6: Diesel Gensets Market in Europe by Prime Power Application Segment 2013-2018 (US$ million) .............................................................................. 13 Exhibit 7: Diesel Gensets Market in Europe by Peak Shaving Application Segment 2013-2018 (US$ million) .............................................................................. 14 Exhibit 8: Diesel Gensets Market in Europe by Product Segmentation 2013-2018 ................................................ 15 Exhibit 9: Diesel Gensets Market in Europe by Under 60 kW Segment 2013-2018 (US$ million) ............................. 16 Exhibit 10: Diesel Gensets Market in Europe by 60 kW-300 kW Segment 2013-2018 (US$ million) ............................. 17 Exhibit 11: Diesel Gensets Market in Europe by 300kW- 1MW Segment 2013-2018 (US$ million) .......................... 18 EXHIBITS ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe 2014-2018 Diesel Gensets Market in Europe Exhibit 12: Diesel Gensets Market in Europe by 1 MW and Above Segment 2013-2018 (US$ million) ....................... 19 Exhibit 13: Diesel Gensets Market in Europe by End-users Segmentation 2013-2018 ................................................ 20 Exhibit 14: Diesel Gensets Market in Europe by Industrial Sector 2013-2018 (US$ million) ....................................... 21 Exhibit 15: Diesel Gensets Market in Europe by Commercial Sector 2013-2018 (US$ million) ................. 22 Exhibit 16: Diesel Gensets Market by Infrastructure Sector 2013-2018 (US$ million) ................................................... 23 Exhibit 17: Diesel Gensets Market in Europe by Residential Sector 2013-2018 (US$ million) ....................................... 24 Exhibit 18: Diesel Gensets Market in Europe by Vendor Segmentation 2013 .......................................................... 38 Exhibit 19: Business Segmentation of Caterpillar Inc. ..................... 41 Exhibit 20: Business Segmentation of Cummins Inc. ....................... 43 Exhibit 21: Business Segmentation of Kohler Co.............................. 46
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 1 01. Executive Summary Market Size 2013: US$1.26 billion 2018: US$1.59 billion Market Growth Rate 2014: 3.97 percent 2018: 5.80 percent CAGR 4.79 percent Geography Europe Key Leading Countries Spain Italy Germany Key Customer Segments Industrial Sector Commercial Sector Infrastructure Sector Residential Sector Key Market Drivers Increasing Public Infrastructure Projects Increasing Demand for Generators from Industrial Sector Increasing Demand for Generators from Commercial Sector Increasing Demand for Energy in Europe Key Market Challenges Increasing Regulation on Environmental Conservation Rising Demand and Use of Gas Gensets Increasing Sale of Used Diesel Gensets Increasing Diesel Prices Key Market Trends Increasing Focus of Vendors on Eastern European Market Increasing Demand for Hybrid Generators Increasing Product Differentiation Increasing Number of Mergers and Acquisitions Key Buying Criteria Price Maintenance Efficiency Advanced Features Key Vendors Caterpillar Inc. Cummins Inc. Kohler Co.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 2 02. List of Abbreviations EU - European Union IT - Information Technology kVA - kilo-volt-amperes kW - Kilowatt MW - Megawatt
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 3 03. Scope of the Report 03.1 Market Overview This report covers the present scenario and the growth prospects of the Diesel Gensets market in Europe for the period 2014-2018. It considers 2013 as the base year and provides data for the trailing 12 months. To calculate the market size, the report considers revenue generated from sales of diesel gensets in Europe. The report also presents the vendor landscape and a corresponding detailed analysis of the top three vendors in the market in Europe. In addition, it discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, and the key trends that are emerging in the market. 03.2 Product Offerings Some of the products offered by the major vendors in the Diesel Gensets market in Europe 2014- 2018 are listed below: Company Products Offered Caterpillar Inc. FG Wilson Series CAT Product Series Cummins Inc. Cummins Power Generation D1703 Light Commercial Generators series Cummins Commercial Quiet Diesel and Standard Diesel series Cummins Onan Quiet Diesel series Rental Diesel Generators series Kohler Co. REOZ series
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 4 04. Market Research Methodology 04.1 Market Research Process TechNavio has collected key data related to the Diesel Gensets market in Europe and analyzed these data using a variety of methods. The market dynamics have been ascertained following a detailed study of the micro, meso, and macroeconomic indicators of the market.
04.2 Research Methodology This report is based on in-depth qualitative and quantitative analyses of the Diesel Gensets market in Europe. The quantitative analysis involved the application of various projection and sampling techniques. The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. Exhibit 1: Market Research Methodology
Source: TechNavio Analysis Diesel Gensets Market in Europe 2014-2018 ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 5 Based on the research results and technical insights thus gathered, TechNavio analysts have provided a comprehensive analysis of the varied aspects of the market. The impact of global economic conditions and other macroeconomic indicators was also considered while assessing the market.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 6 05. Introduction Diesel generators are devices that convert mechanical energy into electrical energy using diesel as a fuel. Generators are used to provide continuous power supply to various end-users. Diesel generators are segmented based on their application such as Standby, Prime Power, and Peak Shaving. The end-users of the diesel gensets are the Industrial sector, the Commercial sector, the Infrastructure sector, and the Residential sector. The Diesel Gensets market in Europe is expected to witness a steady growth rate and overall the market is expected to grow at a CAGR of 4.79 percent during the forecast period. The market is dominated by three major players: Caterpillar Inc., Cummins Inc., and Kohler Co. In terms of end-users, the market is dominated by the Commercial sector, followed by the Industrial sector. The majority of the market growth stems from Spain, Italy, and Germany. The Diesel Gensets market in Europe is driven by several factors. One of the major drivers is the increasing public infrastructure project. The increasing construction of railways and airports in European countries has boosted the demand for diesel gensets. Moreover, the increasing transport infrastructure projects also led to the increasing demand for diesel gensets in Europe. Another major driver is the increasing demand for generators from the Industrial sector. Despite the presence of several drivers, the growth of the market is curtailed by several challenges. One of the major challenges in the market is the increasing regulation on environmental conservation. Diesel generators emit harmful substances such as nitrogen oxide, carbon monoxide, and hydrocarbons. This has led the EU to pass stringent rules and regulations pertaining to the control of the emission of gases and noise generated by the diesel generators. Another major challenge is the rising demand and use of gas gensets. Despite the presence of serious challenges, the Diesel Gensets market in Europe is witnessing several emerging trends in the market. One of the major trends in the market is the increasing focus of vendors on the Eastern European market. The rapid urbanization of the Eastern European countries has led to more diesel gensets vendors coming into the market. Thus, the combined effect of various trends and drivers is expected to exert a positive influence on the market in Europe during the forecast period.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 7 06. Market Landscape 06.1 Market Overview The diesel gensets are comprised mainly of a diesel engine and a generator. The diesel gensets are used by various sectors such as Commercial, Industrial, Infrastructural, and Residential. Exhibit 2: Segmentation of Diesel Gensets 2013
Source: TechNavio Analysis The growing demand for diesel gensets in Europe is due to the increasing demand for energy. The vendors in the market provide diesel gensets which can generate power ranging from 5.5 kVA-22 kVA and 600 kVA-2.7 MW. In 2013, Spain, Italy, and Germany accounts for the largest market share of the market in Europe.
D i e s e l
G e n s e t s
Diesel Engine Generator ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 8 06.2 Market Size and Forecast The Global Gensets market in Europe was valued at US$1.26 billion in 2013 and it is expected to reach US$1.59 billion by 2018, growing at a CAGR of 4.79 percent. Exhibit 3: The Diesel Gensets Market in Europe 2013-2018 (US$ billion)
Source: TechNavio Analysis The Diesel Gensets market in Europe is expected to grow at a steady rate during the forecast period. The various public infrastructure projects undertaken in Europe have contributed to the growth of the market. For instance, the increasing construction of railways and airports in Germany boosted the demand for diesel gensets. Poland, the Czech Republic, and Hungary also witnessed an increasing number of manufacturing facilities being set up that require continuous power supply. For instance, in Poland, the increase in the construction of warehouses and offices has led to an increasing demand for electricity, which in turn has led to the demand for diesel gensets. The increasing residential construction in Eastern European countries has also led to the demand for diesel gensets, thereby increasing the growth of the Diesel Gensets market in Europe. Moreover, the increase in the consumption of energy for various new applications such as the establishment of a new factory is giving rise to the need for an uninterrupted power supply. Thus, the demand-supply gap for energy is widening, giving rise to the need for diesel gensets.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 9 06.3 Five Forces Analysis
Threat of Rivalry (High) The market is dominated by few large vendors. The vendors are trying to differentiate their product to sustain competition. Hence, the threat of rivalry is high. Bargaining Power of Suppliers (Medium) The vendors depend on the supply of raw materials, parts, and components from the supplier to produce efficient generators. Hence, the bargaining power of suppliers is high. Bargaining Power of Buyers (Medium) The products offered by the vendors involve high switching costs. Hence, this reduces the bargaining power of the buyers. Threat of New Entrants (Medium) The market provides opportunities for new entrants as many international vendors are expected to enter the market through mergers and acquisitions. Threat of Substitutes (High) The availability of gas generators and other forms of renewable sources of energy makes the threat of substitutes high. ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 10 Key The impact of the forces is graded on the basis of the intensity and duration of their impact on the current market landscape. The magnitude of the impact has been categorized as described below: Low - Negligible or no impact on the market landscape Moderate - Medium-level impact on the market Moderately High - Significant impact on the growth of the market High - Very high impact, with radical influence on the growth of the market ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 11 07. Market Segmentation by Application The Diesel Gensets market in Europe includes three major application segments: Standby Prime Power Peak Shaving Exhibit 4: Diesel Gensets Market in Europe by Application Segmentation 2013-2018
Source: TechNavio Analysis In 2013, the Standby application segment accounted for a market share of 83.81 percent and it is expected to account for 84.48 percent by 2018. The Standby segment contributes significantly to the growth of the Diesel Gensets market in Europe, because of the increasing demand for a continuous power supply by various end-users. In 2013, the Prime Power application segment accounted for a market share of 15.08 percent, and it is expected to account for 14.39 percent by 2018, followed by the Peak Shaving application segment that accounted for a market share of 1.11 percent in 2013, and which is expected to account for a 1.13 percent by 2018.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 12 07.1 Standby Application Segment 07.1.1 Market Size and Forecast The Standby segment is valued at US$1,056 million in 2013 and it is expected to reach US$1,345 million by 2018, growing at a CAGR of 4.96 percent. Exhibit 5: Diesel Gensets Market in Europe by Standby Application Segment 2013- 2018 (US$ million)
Source: TechNavio Analysis The demand for electricity in data centers in Europe has led to the increasing demand for diesel gensets. The increasing growth of the Automotive industry in Eastern Europe has increasing the demand for diesel gensets, thereby increasing the growth of the Diesel Gensets market in Europe. Moreover, the Commercial sector is increasingly using diesel gensets for backup power supply.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 13 07.2 Prime Power Application Segment 07.2.1 Market Size and Forecast The Prime Power segment is valued at US$190.01 million in 2013 and it is expected to reach US$229.01 million by 2018, growing at a CAGR of 3.80 percent. Exhibit 6: Diesel Gensets Market in Europe by Prime Power Application Segment 2013-2018 (US$ million)
Source: TechNavio Analysis The Prime Power segment accounts for a share of 15.08 percent of the Diesel Gensets market in Europe in 2013. This segment is driven by the increasing demand for diesel gensets by the Industrial sectors. Poland, the Czech Republic, and Hungary have witnessed an increasing number of manufacturing facilities being established due to the availability of low-cost labor, and increasing foreign investment. The manufacturing bases require continuous power supply to carry out the production process, which in turn increases the demand for diesel gensets.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 14 07.3 Peak Shaving Application Segment 07.3.1 Market Size and Forecast The Peak Shaving segment is valued at US$13.99 million in 2013 and it is expected to reach US$17.99 million by 2018, growing at a CAGR of 5.16 percent. Exhibit 7: Diesel Gensets Market in Europe by Peak Shaving Application Segment 2013-2018 (US$ million)
Source: TechNavio Analysis The Peak Shaving segment is a relatively small segment of the Diesel Gensets market in Europe. This segment accounted for a share of 1.11 percent of the market in 2013. The segment involves the seasonal demand of diesel gensets, which implies that diesel gensets are used only in a particular season, for instance during the summer for air conditioning purposes in many European countries.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 15 08. Market Segmentation by Product The Diesel Gensets market in Europe includes four major product segments: Under 60 kW 60 kW-300 kW 300 kW-1 MW 1 MW and Above Exhibit 8: Diesel Gensets Market in Europe by Product Segmentation 2013-2018
Source: TechNavio Analysis The 60 kW-300 kW segment accounted for the highest share i.e. 48.15 percent of the Diesel Gensets market in Europe. The increasing use of 60 kW-300 kW power by the Industrial and Commercial sectors for standby application has led this segment to occupy the largest share in the market. The Under 60 kW segment accounted for the second largest share i.e. 27.93 percent of the market, followed by 1 MW & Above and 300 kW-1 MW with 13.09 percent and 10.83 percent of the market, respectively.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 16 08.1 Under 60 kW Segment 08.1.1 Market Size and Forecast The Under 60 kW segment is valued at US$351.88 million in 2013 and it is expected to reach US$432.97 million by 2018, growing at a CAGR of 4.23 percent. Exhibit 9: Diesel Gensets Market in Europe by Under 60 kW Segment 2013-2018 (US$ million)
Source: TechNavio Analysis The growth of the diesel gensets that generate power under 60 kW is mainly due to the increasing demand for the under 60 kW power diesel gensets by the Commercial and Residential sectors.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 17 08.2 60 kW-300 kW Segment 08.2.1 Market Size and Forecast The 60 kW-300 kW segment is valued at US$606.69 million in 2013 and it is expected to reach US$783.84 million by 2018, growing at a CAGR of 5.26 percent. Exhibit 10: Diesel Gensets Market in Europe by 60 kW-300 kW Segment 2013-2018 (US$ million)
Source: TechNavio Analysis The Industrial and Commercial sectors are increasingly using 60 kW-300 kW power diesel gensets for standby application, thus helping the segment to occupy the largest share in the market.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 18 08.3 300 kW-1 MW Segment 08.3.1 Market Size and Forecast The 300 kW-1 MW segment is valued at US$136.48 million in 2013 and it is expected to reach US$172.94 million by 2018, growing at a CAGR of 4.85 percent. Exhibit 11: Diesel Gensets Market in Europe by 300kW-1MW Segment 2013-2018 (US$ million)
Source: TechNavio Analysis The demand for diesel gensets with power ranges of 300 kW-1 MW is majorly driven by the Industrial sector. The establishment of new manufacturing bases in Poland, the Czech Republic, and Hungary has led to the increasing demand for 300 kW-1 MW power diesel generators.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 19 08.4 1 MW and Above Segment 08.4.1 Market Size and Forecast The 1 MW and Above segment is valued at US$164.95 million in 2013 and it is expected to reach US$202.46 million by 2018, growing at a CAGR of 4.18 percent. Exhibit 12: Diesel Gensets Market in Europe by 1 MW and Above Segment 2013-2018 (US$ million)
Source: TechNavio Analysis
The demand for diesel gensets with power ranges of 1 MW and above is majorly driven by the Industrial and Infrastructure sectors. The increasing construction of railways and airports in Germany has boosted the demand for 1 MW and above power diesel gensets. In Spain, the increasing transport infrastructure projects have also led to the increasing demand for 1 MW and above power diesel gensets.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 20 09. Market Segmentation by End-users The Diesel Gensets market in Europe includes four major end-users as given below: Industrial Sector Commercial Sector Infrastructure Sector Residential Sector Exhibit 13: Diesel Gensets Market in Europe by End-users Segmentation 2013-2018
Source: TechNavio Analysis The market is driven by the Commercial sector, which accounts for a market share of 40.56 percent in 2013. There is an increasing demand for diesel gensets from the Commercial sector. Although the market receives a significant portion of its revenue from the Commercial sector, the Industrial and Infrastructure sector are also growing rapidly and accounted for considerable shares in the market. The Industrial sector accounts for a market share of 33.10 percent, followed by the Infrastructure sector with a market share of 15.56 percent and the Residential sector with a market share of 10.78 percent in 2013.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 21 09.1 Industrial Sector 09.1.1 Market Size and Forecast The Industrial sector is valued at US$417 million in 2013 and it is expected to reach US$532 million by 2018, growing at a CAGR of 4.99 percent. Exhibit 14: Diesel Gensets Market in Europe by Industrial Sector 2013-2018 (US$ million)
Source: TechNavio Analysis The factor contributing to the growth of the Industrial sector is the increasing growth of the Manufacturing industry in Eastern Europe, which increased the demand for diesel gensets. Industries are increasingly using 60 kW-300 kW diesel genset power for standby application, which has also contributed significantly to the overall revenue of the Industrial sector.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 22 09.2 Commercial Sector 09.2.1 Market Size and Forecast The Commercial sector is valued at US$511 million in 2013 and it is expected to reach US$647 million by 2018, growing at a CAGR of 4.83 percent. Exhibit 15: Diesel Gensets Market in Europe by Commercial Sector 2013-2018 (US$ million)
Source: TechNavio Analysis The Commercial sector accounted for the highest share in the overall market. In Poland, the increasing construction of warehouses and offices has led to the growing demand for electricity, which in turn has led to the demand for diesel gensets. The development of IT in Europe led to the emergence of large numbers of data centers which require continuous power supply thereby increasing the demand for diesel gensets.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 23 09.3 Infrastructure Sector 09.3.1 Market Size and Forecast The Infrastructure sector was valued at US$196 million in 2013 and it is expected to reach US$248 million by 2018, growing at a CAGR of 4.82 percent. Exhibit 16: Diesel Gensets Market by Infrastructure Sector 2013-2018 (US$ million)
Source: TechNavio Analysis The increasing construction of railways and airports in Germany boosted the demand for diesel gensets. In Spain, the increasing transport infrastructure projects also led to the growth of the market. Furthermore, the rapid urbanization of the Eastern European region has led to the increasing demand for diesel gensets for construction activities.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 24 09.4 Residential Sector 09.4.1 Market Size and Forecast The Residential sector is valued at US$136 million in 2013 and it is expected to reach US$165 million by 2018, growing at a CAGR of 3.94 percent. Exhibit 17: Diesel Gensets Market in Europe by Residential Sector 2013-2018 (US$ million)
Source: TechNavio Analysis There is an increasing demand for the under 60 kW power diesel gensets by the Residential sector that has contributed to the growth of the sector. However, the growth is expected to decline in 2018, as the supply of main power is expected to increase with high reliability. ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 25 10. Key Leading Countries The leading countries in the Diesel Gensets market in Europe in 2013 are given below:
10.1 Spain Spain was the major contributor in the Diesel Gensets market in Europe with 21.12 percent of the market. Spain will continue to be the largest market during the forecast period and has a number of infrastructure projects under the planning and development phase.
Major Driver Increasing demand for 60 kW-300 kW power diesel gensets for standby application by Commercial and Industrial sectors Major Challenge Increasing use of wind power to generate electricity Major Trend Increasing number of foreign and domestic players in the market Spain 21.12 percent Italy 16.59 percent Germany 15.22 percent ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 26 10.2 Italy Italy was the second major contributor in the Diesel Gensets market in Europe with 16.59 percent of the market. Italy is one of the fastest growing countries in the market in Western Europe. The market generates a large part of its revenue from the Commercial sector, which is driven by the Standby application segment.
10.3 Germany Germany was the third major contributor in the Diesel Gensets market in Europe with 15.22 percent of the market. The market generated a large part of its revenue from the Commercial sector, followed by the Industrial sector.
Major Driver Increasing demand for diesel gensets for standby application by Commercial sector Major Challenge Strict adherence of new environmental rules and regulations Major Trend Increasing demand for hybrid generators in Italy's Diesel Gensets market Major Driver Increasing demand for 60 kW-300 kW power and 300 kW-1 MW power diesel gensets for standby and prime power application by Commercial and Industrial sectors Major Challenge Increasing Diesel Prices Major Trend Continuous development of new products like Free-Piston Linear Genereator in the German Diesel Gensets market ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 27 11. Buying Criteria Parameter Details End-user Segments Significance Attached Price
The ability to provide generators at affordable price. Industrial Sector
Commercial Sector
Infrastructure Sector
Maintenance The diesel gensets should involve minimal maintenance requirements and the time taken should be less. Industrial Sector
Commercial Sector
Infrastructure Sector
Efficiency The ability to provide optimal output with minimal fuel consumption. Industrial Sector
Commercial Sector
Infrastructure Sector
Advanced Features The ability to provide advanced features such as integrated monitoring systems and customized generators. Industrial Sector
Commercial Sector
Infrastructure Sector
Key The impact of the buying criteria is graded on the basis of the intensity and duration of their impact on the current market landscape. The magnitude of the impact has been categorized as described below: Low - Negligible or no impact on the market landscape Moderate - Medium-level impact on the market High - Very high impact, with radical influence on the growth of the market Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 28 12. Market Growth Drivers The Diesel Gensets market in Europe is driven by several factors. One of the major drivers is the increasing public infrastructure project. The increasing construction of railways and airports in European countries has boosted the demand for diesel gensets. Moreover, the increasing transport infrastructure projects also led to the increasing demand for diesel gensets in Europe. Another major driver is the increasing demand for generators from the Industrial sector. Some of the major growth drivers in the Diesel Gensets market in Europe are discussed below: Increasing Public Infrastructure Projects Increasing Demand for Generators from Industrial Sector Increasing Demand for Generators from Commercial Sector Increasing Demand for Energy in Europe Increasing Public Infrastructure Projects The various public infrastructure projects undertaken in Europe have contributed to the growth of the Diesel Gensets market in Europe. In Spain, the rising transport infrastructure projects have led to the growth of the market. The rapid development of the Eastern European region also led to a high demand for diesel gensets for construction as well as commercial activities. Moreover, a significant amount of capital has been invested by the EU in various public infrastructure projects such as highways, railways, seaports, and airport construction, the undertaking of which has increased the demand for diesel gensets in Europe. Increasing Demand for Generators from Industrial Sector The Industrial sectors such as the Manufacturing and Process industries in Europe are some of the main consumers of diesel gensets. Additionally, Poland, the Czech Republic, and Hungary have been witnessing a rise in the establishment of manufacturing facilities due to the availability of low-cost labor and increase in foreign investment. Also, the manufacturing bases require continuous power supply to carry out the production process, which in turn increases the demand for diesel gensets. Thus, the increasing demand from the Industrial sector has increased the growth of the Diesel Gensets market in Europe. Increasing Demand for Generator from Commercial Sector The rapid growth of the IT industry has led to the commencement of large numbers of data centers. Hence, the demand for electricity in data centers in Europe has led to the increasing demand for diesel gensets. Similarly, in Poland the increasing construction of warehouses and ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 29 offices has led to the growing demand for electricity, which in turn has led to the demand for diesel gensets. Increasing Demand for Energy in Europe There is a huge demand and supply gap for energy in Europe, which has led to the increasing demand for diesel gensets in the country. Currently, various new applications are increasingly consuming energy, which on the one hand is leading to a shortage of energy, yet on the other hand is giving rise to the need for uninterrupted power supply. In order to overcome this shortage of energy and achieve continuous power supply the European countries have been continuously using diesel generators as a source of power, thereby increasing the growth of the Diesel Gensets market in Europe.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 30 13. Drivers and their Impact Driver Impact on Key Customer Category Industrial Commercial Infrastructure Increasing Public Infrastructure Project
Increasing Demand for Generators from Industrial Sector
Increasing Demand for Generators from Commercial Sector
Increasing Demand for Energy in Europe
Key The impact of the drivers is graded on the basis of the intensity and duration of the impact on their current market landscape. The magnitude of the impact has been categorized as described below: Low - Negligible or no impact on the market landscape Medium - Medium-level impact on the market High - Very high impact, with radical influence on the growth of the market Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 Low High 1 2 3 4 5 ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 31 14. Market Challenges Despite the presence of several drivers, the growth of the market is curtailed by several challenges. One of the major challenges in the market is the increasing regulation on environmental conservation. Diesel generators emit harmful substances such as nitrogen oxide, carbon monoxide, and hydrocarbons. This has led the EU to pass stringent rules and regulations pertaining to the control of the emission of gases and noise generated by the diesel generators. Another major challenge is the rising demand and use of gas gensets. Some of the major challenges in the Diesel Gensets market in Europe are discussed below: Increasing Regulation on Environmental Conservation Rising Demand and Use of Gas Gensets Increasing Sale of Used Diesel Gensets Increasing Diesel Prices Increasing Regulation on Environmental Conservation The EU has set up stringent regulations and guidelines on environmental conservation, which has had a negative impact on the growth of the Diesel Gensets market in Europe. The vendors need to comply with the new rules and regulations being passed on the emission of harmful substances such as nitrogen oxide, carbon monoxide, and hydrocarbons. Thus, the vendors are developing environmental friendly diesel generators, which consume less fuel and emit less carbon dioxide and other greenhouse gases. Hence, the stringent rules and regulations have an adverse effect on the growth of the Diesel Gensets market in Europe. Rising Demand and Use of Gas Gensets The reason behind rising demand for gas gensets is that they emit less carbon dioxide and other greenhouse gases compared to diesel gensets. Many sectors are now using gas gensets, and, therefore, the vendors are focusing more on manufacturing gas rather than diesel gensets. In the past few years, the Industrial and Infrastructure sectors have started adopting gas generators as they offer more efficiency and productivity as compared to diesel generators. Thus, the increasing growth in gas gensets provides an alternative for the sectors to switch from diesel to gas gensets. Increasing Sale of Used Diesel Gensets The increasing sale of used diesel gensets imposes a serious threat to the diesel gensets manufacturers. Used diesel gensets sold by rental companies are gaining popularity in Europe. The availability of used diesel gensets at a low cost compared to original diesel gensets is the ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 32 main driving factor on the increasing demand for used diesel gensets. This increasing demand imposes serious pressure on the manufacturer and the pricing of the product, which directly affects the growth of the Diesel Gensets market in Europe. Increasing Diesel Prices Currently, the price of diesel gensets is high due to the increasing price of diesel. The price of diesel has increased drastically, especially in the last couple of years, therefore resulting in a dramatic decline in the overall profit margins of the vendors. Moreover, vendors need to change their product pricing strategy, which affects their overall revenue generation and R&D investment. Also, the end-users require consistent maintenance and support from vendors, which in turn increases the overall cost of ownership for the vendors. All these factors impact the revenue of the vendors, thereby affecting the overall market.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 33 15. Impact of Drivers and Challenges
Key The impact of the drivers and challenges is graded on the basis of the intensity and duration of their impact on the current market landscape. The magnitude of the impact has been categorized as described below: Low - Negligible or no impact on the market landscape Moderate - Medium-level impact on the market Moderately High - Significant impact on the growth of the market High - Very high impact, with radical influence on the growth of the market ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 34 16. Market Trends Despite the presence of serious challenges, the Diesel Gensets market in Europe is witnessing several emerging trends in the market. One of the major trends in the market is the increasing focus of vendors on the Eastern European market. The rapid urbanization of the Eastern European countries has led to more diesel gensets vendors coming into the market. Some of the key trends in the Diesel Gensets market in Europe are discussed below: Increasing Focus of Vendors on Eastern European Market Increasing Demand for Hybrid Generators Increasing Product Differentiation Increasing Number of Mergers and Acquisitions
Increasing Focus of Vendors on Eastern European Market The rapid urbanization of the Eastern European countries has led to more diesel gensets vendors entering the Eastern European market. The market provides more opportunities to these vendors because of the increasing infrastructure and industrial activities. The increasing development activities in Poland, the Czech Republic, Hungary, Russia, and Croatia have helped the vendors to shift their business or marketing strategy toward the European market. Increasing Demand for Hybrid Generators The Diesel Gensets market in Europe is witnessing an increasing trend in the demand for hybrid generators, which run both on gas and diesel. Hybrid generators offer more cost and fuel efficiency as compared to conventional generators. Unlike diesel generators, a hybrid generator emits less harmful substances such as nitrogen oxide, carbon monoxide, and hydrocarbons. Thus, the increasing demand for hybrid generators is expected to increase the growth of the overall market. Increasing Product Differentiation The vendors are producing new products to differentiate themselves from the competitors. Generators with comprehensive control and monitoring systems are being developed by a few vendors, and this increases the overall efficiency of the generator. Similarly, user-friendly generators are being developed by the vendors, which allow the end-users to operate the generator easily, and without any proper technical knowledge. ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 35 Increasing Number of Mergers and Acquisitions The Diesel Gensets market in Europe provides opportunities for new mergers and acquisitions for large vendors. As the market is highly fragmented with the presence of many international and local vendors, there is intense competition. Vendors are trying to expand their market share and their distribution channels through creating alliances with regional, small, and large companies. Many vendors are also expected to acquire small and domestic suppliers during the forecast period.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 36 17. Trends and their Impact
Key The impact of the trends is graded on the basis of the intensity and duration of their impact on the current market landscape. The magnitude of the impact has been categorized as described below: Low - Negligible or no impact on the market landscape Moderate - Medium-level impact on the market High - Very high impact, with radical influence on the growth of the market ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 37 18. Vendor Landscape 18.1 Competitive Scenario The Diesel Gensets market in Europe is highly fragmented with the presence of several large vendors. Although the market includes a huge number of local vendors, it is dominated by few major vendors. Many foreign vendors are expected to enter the market, as it provides more opportunity to reap higher revenue when compared to other regions. The major vendors in the market are Caterpillar Inc., Cummins Inc., and Kohler Co. The increasing demand for power in Europe results in intense competition among these vendors. Caterpillar Inc. dominates the Diesel Gensets market in Europe followed by Cummins Inc. and Kohler Co., respectively. In order to sustain and grow in the market, the vendors are striving to develop new equipment that is different from their competitors. The vendors are trying to beat their competitors through various new innovative products, increasing capacity, and grabbing new opportunities. 18.1.1 Mergers and Acquisitions May, 2012: Cummins Inc. bought SCR doser technology from Hilite International March, 2012: Kohler Co. acquired Maquigeral Industria e Comercio de Maquinas Ltda, a Brazilian generator manufacturer November 2011: Caterpillar Inc. acquired MWM Holdings GmbH July 2011: Caterpillar Inc. acquired Bucyrus International Inc., a key leading mining equipment provider in the market
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 38 18.2 Market Share Analysis 2013 Caterpillar was the leader in the Diesel Gensets market in Europe in 2013, and accounted for a market share of 27-30 percent. This company offers large diesel generators to various industries. It holds a strong position in the Industrial sector of this market. In addition, it has strategic partnerships with other vendors in the market for technological advancements and product distribution. Exhibit 18: Diesel Gensets Market in Europe by Vendor Segmentation 2013
Cummins Inc. occupied the second largest share in the Diesel Gensets market in Europe and accounted for a market share of 15-18 percent in 2013. The company offers a wide range of engines and other power-generating products to various industries. It sells a majority of its generators to the Commercial and Industrial sectors. Kohler Co. occupied the third largest share in the Diesel Gensets market in Europe, with a market share of 10-13 percent in 2013. The company has a good customer reach in the Residential sector of the market. It also offers diesel gensets for rent to its end-users. In addition, it offers towable generators, transfer switches, switchgear, and controls for standby, prime, and energy management applications.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 39 18.3 Other Prominent Vendors Company Description ABB Ltd. Global industrial automation technology provider GE Co. Global infrastructure and IT technology provider Siemens AG Global infrastructure and IT technology provider
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 40 19. Key Vendor Analysis 19.1 Caterpillar Inc. 19.1.1 Business Overview Caterpillar Inc. is one of the largest construction machinery and mining equipment manufacturers in the world. The company has presence in more than 182 countries with more than 180 dealers across the world. Through the acquisition of Bucyrus International Inc. in July 2011, the company enhanced its product portfolio. The company offers a wide range of products and services through five major business segments: Energy and Power Systems, Construction Industries, Resource Industries, Financial Products, and Others. It offers a wide range of power generators and power engines through its Energy and Power Systems segment. The company reported revenue of US$65.88 billion in FY2012, which was 9.54 percent higher than its revenue in FY2011. The company generated US$21.12 billion in FY2012 from the Energy and Power Systems segment, which accounted for 32 percent of the company's overall revenue. This segment generated 41.3 percent of its overall revenue from North America and more than 28 percent from the EMEA region in FY2012. The company is investing heavily to expand its business. Some of the major business expansions by the company in 2011 were the acquisition of Bucyrus, the development of an axle- manufacturing facility, its investment of more than US$600 in large mining and truck manufacturing activities, and a new manufacturing plant in Indonesia.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 41 19.1.2 Business Segmentation Exhibit 19: Business Segmentation of Caterpillar Inc.
Source: TechNavio Analysis 19.1.3 Key Information Company Details Description Product Portfolio FG Wilson Series CAT Product Series Key Mergers and Acquisitions July 2011: Acquired Bucyrus International Inc., a key leading mining equipment provider in the market November 2011: Acquired MWM Holdings GmbH
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 42 19.1.4 SWOT Analysis
Strengths Caterpillar is the largest vendor in the Diesel Gensets market in Europe. The company continues to expand its business through various mergers and acquisitions. The company has a diversified product portfolio for various industries.
Weaknesses The company's products are very expensive. It relies heavily on industrial users for revenue generation.
Opportunities The company offers customized generators, which gives it a competitive advantage in the market. It has a balanced position in both mature and developing countries in Europe.
Threats Large-scale mergers and acquisitions activity could decline the company's profitability. The increasing threat of local vendors in Europe offering lower priced equipment may affect the growth of the company.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 43 19.2 Cummins Inc. 19.2.1 Business Overview Cummins Inc. is one of the leading manufacturers of diesel engine generators and engine- related components. The company is involved in the design, manufacture, and distribution of diesel and natural gas engines. It also engages in the manufacturing of engine-related components such as filtration, exhaust after treatment, fuel systems, control systems, air handling systems, and electric power generation systems. It is headquartered in Columbus, Indiana, and employs more than 43,900 employees worldwide. This company operates in more than 190 countries. The company has a huge network of company-owned and independent distributors across the globe. It operates majorly in four business segments: Engine, Components, Power Generation, and Distribution. The company reported revenue of US$17,334 million in FY2012, witnessing a decline of 3.96 percent in its revenue of US$18,048 million in FY2011. 19.2.2 Business Segments Exhibit 20: Business Segmentation of Cummins Inc.
Source: TechNavio Analysis
Cummins Inc. Engine Components Power Generation Distribution ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 44 19.2.3 Key Information
Company Details Description Product Cummins Power Generation D1703 Light Commercial Generators Cummins Commercial Quiet Diesel and Standard Diesel Series 60 Hz Cummins Onan Quiet Diesel Series RV Generators 50 Hz Cummins Onan Quiet Diesel Series RV Generators Cummins Onan Quiet Diesel Series Rental Generators Mergers and Acquisitions May, 2012: Acquired SCR doser technology from Hilite International ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 45 19.2.4 SWOT Analysis
Strengths Cummins Inc. has a diversified product portfolio for the Commercial and Industrial sectors. The company has strong presence among the commercial and infrastructure sectors in the Diesel Gensets market in Europe. Weakness The company's products are premium priced.
Opportunities The company tries to improve its time- to-market, which in turn enhances the company's sales. The company can collaborate with external R&D centers and strengthen its R&D operations. The company develops hybrid generators, which could enhance the company's market potential.
Threat The increasing threat of low-cost and local vendors may affect the company sales and entry strategies in the European market.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 46 19.3 Kohler Co. 19.3.1 Business Overview Kohler Co., headquartered in Kohler, Wisconsin, US, is a diversified manufacturing company. The company was established in 1873 and is widely known for its plumbing products, tiles, generators, and engines. It also has good presence in the Hospitality sector. The company has 52 manufacturing locations across the globe and employs more than 30,000 people across six continents. Kohler offers diesel gensets under the Global Power business segment. The company offers diesel gensets under the combined power brands of SDMO, Kohler Power Systems, and Maquigeral. Its generators include marine gensets with power ranges of 4 to 500 kW, 10 to 3250 kW industrial - grade powerhouses, and 8.5 to 125 kW residential standby generators. It also offers towable generators, transfer switches, switchgear and controls for standby, and prime and energy management applications. The company reported revenue of approximately US$5 billion in FY2012. 19.3.2 Business Segments Exhibit 21: Business Segmentation of Kohler Co.
Source: TechNavio Analysis K o h l e r
C o .
Kitchen & Bath Global Power Diesel Gensets Interiors and Hospitality Real Estate ISIEmergingMarketsPDF ro-kpmg6 from 62.217.241.204 on 2014-02-05 03:59:53 EST. DownloadPDF. Downloaded by ro-kpmg6 from 62.217.241.204 at 2014-02-05 03:59:53 EST. ISI Emerging Markets. Unauthorized Distribution Prohibited.
2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 47 19.3.3 Key Information Company Details Description Product Portfolio Diesel Generators: 10REOZDC,15REOZDC, 20REOZDC, 20REOZT,125REOZJG,180REOZJG, and 2000ROZMC Gas generators Generator controls Transfer switches Paralleling system Towable generators Key Mergers and Acquisitions March, 2012: Acquired Maquigeral Industria e Comercio de Maquinas Ltda, a Brazilian generator manufacturer
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 48 19.3.4 SWOT Analysis
Strengths Kohler is one of the major vendors in the Global Diesel Gensets market. The company offers a wide range of products to its end-users. Kohler's Global Power Group has manufacturing facilities in nine countries across four continents with sales and service facilities across the globe.
Weakness The company is more popular as a plumbing product manufacturer, therefore affecting its brand image in the Diesel Gensets market in Europe.
Opportunity With its financial strength, the company can acquire other small and medium players in the market, which may improve the overall revenue of the company.
Threat Intense competition is one of the biggest threats for the company. In addition, Kohler lost US$9.6 million to one of its competitors, Westerbeke Corp., for some patent case.
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 49 20. Other Reports in this Series Global Machine Safeguarding Solutions Market 2014-2018 Global Air Filter Market 2014-2018 Global Portable Air Conditioning System Market 2014-2018 Power Cables Market in China 2014-2018 Global Machine Safeguarding Solution Market 2014-2018 Diesel Gensets Market in India 2014-2018 Global Waterjet Machine Market 2014-2018 Global T&D Equipment Market 2014-2018 Global Circuit Breaker, Fuse, and Relay Market 2014-2018 Electrical Equipment Market in India 2014-2018 Global Traction Transformer Market 2014-2018 Global Cogeneration Equipment Market 2012-2016 Global Isolation and Safety Valve Market 2012-2016 Residential Portable Generator Market in the US 2012-2016 Global Portable Generator Market 2012-2016 Global Residential Generator Market 2012-2016 Diesel and Gas Generator Market in the US 2012-2016
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2014-2018 Diesel Gensets Market in Europe Diesel Gensets Market in Europe 50
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2014-2018 Diesel Gensets Market in Europe 2014-2018 Diesel Gensets Market in Europe
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