The collection, dissemination and analysis of news by non-
professionals among the public What is it? Citizen journalism is the gathering, writing, editing, production and distribution of news and information by people not trained as professional journalists. Citizen journalists are non-professionals who collect, disseminate and analyze news on blogs, wikis and sharing websites using tablets, laptops, cell phones, digital cameras and other mobile and wireless technologies. Citizen journalism is also known as: o public journalism o participatory journalism o grassroots journalism o hyperlocal journalism o democratic journalism o networked journalism o open source journalism o bottom-up journalism o stand-alone journalism o distributed journalism o unfiltered journalism o guerrilla journalism o street journalism o crowd-powered media What's good about it? People without professional journalism training can use the latest technology tools and worldwide distribution via the nternet to find new and different news stories, and augment and fact-check mainstream media. !he latest media technologies, social networks, media-sharing websites and the increasing presence of smartphones everywhere open news reporting to people who sometimes can discover and report breaking news faster and less e"pensively than mainstream news organizations. What's bad about it? Citizen journalism has been criticized by professional journalists because citizen journalists have not been oriented toward the standards and practices of professional journalism. !hey say reports from citizen journalists are subjective, amateurish, inaccurate and haphazard. !hey see citizen journalism#s $uality as, well, not professional and its coverage spotty. Professionals often view citizen journalists with skepticism, especially when citizen journalists are proponents of the topics they write about. !his leads professionals to say citizen journalists don#t uphold the traditional journalistic value of objectivity. !hey say only professionally-trained journalists can understand the ethics re$uired of reporters. What tools are needed by citizen journalists? tablet or laptop computer digital camera that shoots stills and video digital audio recorder software apps for editing te"t, audio, photos and video, and for creating visual data graphics blog, wiki, website or other content management system for te"ts, audio, photos, video and graphics social networks for staying connected What skills are needed by citizen journalists? critical thinking, proactive curiosity, noticing critical details, piecing facts together, understanding of behavior writing with accuracy, clarity, relevance, brevity, readability, consistency editing and revising for accuracy, clarity, relevance, brevity, readability, consistency an eye and ear for still and motion images, informative graphics, natural sounds, layout, design visual storytelling, visualization of data, visual design and presentation competency with new digital media and nternet tools, social media, crowdsourcing and participation A GLOSSARY OF MEDIA CORRUPTION e"cerpted from %&ews for 'ale% !he Corruption ( Commercialization of the Philippine )edia% Payoffs to journalists have become so much a part of the journalistic culture that they have engendered a language all their own. !hese are some of the terms used in the journalistic community to refer to various forms of corruption the media. AC-DC *or attack-collect-defend-collect. + kind of journalism where the HAO !AO" People who pass themselves off as journalists in order to cash in on payoffs and bribes reporter attacks a person in order to collect money from that person#s rival or enemy. !he same journalist then defends the person originally attacked, also for a fee. A#$ journalism ,efers to reporters who receive discreet and regular pay-offs through their automated teller machine -+!). accounts. &ews sources simply deposit cash into these accounts instead of issuing checks or handing the money over to the journalists in envelopes. /ften, the accounts are in the names of relatives, rather than of the reporters themselves. +!) journalism became popular in the 0112s, taking over from the more simple %envelopmental journalism% that took place in the 0132s and #42s. Ayos +s in %fi",% the act of bribing reporters either with money or other gifts like late-night entertainment. %icycle &ang ,efers to the contacts of politicians in television news desks who ensure that video footage of candidates barnstorming in the provinces is circulated to the different !5 networks by a messenger riding a bike. %lood $oney + pay-off to ensure that a story or critical article is killed or else slanted in the briber#s favor before publication. !his is different from %smiling money%. %ukol *rom the !agalog word that means a bump, usually on the head. + reporter gets a %bukol% or is considered %nabukulan% if he or she fails to get a share of the largesse being distributed by politicians and other news sources whom they cover. Didal ,efers to the practice of media handlers pocketing for themselves a part of the money intended for distribution to reporters. *or e"ample, if a party#s media bureau sets aside a P6,222 allowance for each of the reporters covering an event, the media staff would distribute only P0,222 to P0,722 and keep the rest. !he reporters in this case consider themselves %nadidal.% 'n(elo)mental journalism + take on %developmental journalism,% which became popular in the 0132s. 8ournalism is deemed %envelopmental% if it involves an envelope of cash paid to journalists to sway their reporting. Hao siao + derogatory term used to refer to pseudo- journalists, those not employed by a reputable news organization but pass themselves off as journalists in order to cash in on payoffs and bribes made by news sources, particularly during elections. !nteligensia Cash given as bribe or protection money to the police, a part of which goes to journalists covering the police department. 'ome reporters have begun using the term to refer to the regular payments that they get from law enforcers. $ain '(ent ,efers to the act of distributing cash to journalists. + press conference or news coverage is not deemed over until the cash is dispensed -- this is considered the %main event.% Orbit 9ike planets revolving around the sun, reporters also make the rounds of offices, particularly the police stations, to get their weekly payola. !he term may also refer to any effort to visit offices for the purpose of soliciting money from news sources. *lacement !he position or department within the media bureau of a government agency or company that is in charge of ensuring that press releases are sent to news offices and published or aired when they should be. :hile there are P, professionals who do the job, some journalists are hired to ensure %placement# as well. 'ome journalists also moonlight as writers for candidates, ensuring placement by making appeals to their friends in newspapers and broadcast agencies. *oint $an + reporter or editor working in a news organization but who is also paid by a candidate or political party to ensure that press releases are published or aired and also to warn the candidate of negative stories emanating from rival camps. he)herds 8ournalists who are either jobless or on leave from their news organizations and act as guides to reporters covering a a particular candidate or party. 'hepherds take care of the reporters# needs including accomodations, food, plane fare and other transportation e"penses, as well as %e"tras% like nights out. miling $oney Cash that is given to reporters or editors for no particular reason e"cept to create goodwill between a source and the journalists. t can also be used to refer to a payoff given after the publication of a positive story, supposedly as a gesture of the source#s appreciation. ulig + thousand pesos #igbas Cebuano word for %cut%, used to refer to a hatchet job Warik-+arik + Cebuano term used to describe unscrupulous people; to journalists in the provinces, these are the counterpart of )anila#s hao siao. (Compiled by Manny Mogato and Vinia M. atinguinoo! '#H!C A,D *-%.!C *'A/!,& <!=C' #he branch o0 )hiloso)hy that deals +ith issues o0 right and +rong in human a00airs1 <!=C+9 ><C'/&' Weighing a )otential course o0 action against a set o0 ethical standards or guidelines1 ?@><9&<' */, <!=C+9 'P<+A&? $ake sure your goals are ethically sound %e 0ully )re)ared 0or each s)eech %e honest in +hat you say A(oid name-calling and other 0orms o0 abusi(e language *ut ethical )rinci)les into )ractice &+)< C+99&? #he use o0 language to de0ame2 demean2 or degrade indi(iduals or grou)s1 P9+?+,') *resenting another )erson3s language or ideas as one3s o+n1 !BP<' /* P9+?+,') &lobal )lagiarism *atch+ork )lagiarism !ncremental )lagiarism ?9/C+9 P9+?+,') tealing a s)eech entirely 0rom a single source and )assing it o00 as one3s o+n1 P+!C=:/,A P9+?+,') tealing ideas or language 0rom t+o or three sources and )assing them o00 as one3s o+n1 &C,<)<&!+9 P9+?+,') 4ailing to gi(e credit 0or )articular )arts o0 a s)eech that are borro+ed 0rom other )eo)le1 P9+?+,') +&> !=< &!<,&<! Cite sources +hen using !nternet materials #ake care0ul research notes ?@><9&<' */, <!=C+9 9'!<&&? %e courteous and attenti(e A(oid )rejudging the s)eaker $aintain the 0ree and o)en e5)ression o0 ideas
*-%.!C 6'.A#!O, A,D '#H!C
'thics and the la+ are attem)ts to restrict beha(ior and )ractices in an e00ort to )rotect the )ublic +el0are1 Ethics are en0orced by )ersonal judgment or a )ro0essional code o0 conduct1 The law is en0orced by the go(ernment1 The law is o0ten inter)reted in black and +hite1 Ethics 0all into a gray area because +e ha(e di00erent standards2 )erce)tions2 (alues1 *ublic relations )ro0essionals make ethical decisions that must satis0y" #heir em)loyer #he )ublic interest #heir )ro0essional organization #heir )ersonal (alues *6 )ro0essionals are o0ten called" )in doctors 4laks What they do is o0ten re0erred to as a" *loy $aneu(er A *6 )ro0essional3s job is to" Ad(ocate !n0luence Communicate *romote $o(e others to action 'thics e5)erts agree that there are three systems o0 ethics" Deontology or Absolutist: e(ery decision is right or +rong -- black or +hite1 Conse7uences don3t matter1 #his system de)ends on the inner-based2 sel0 disci)line o0 each indi(idual1 Teleology or Existentialist: the ends justi0y the means1 Golden Mean or Utilitarian: each situation is judged on +hat +ould cause the most good and the least harm -- +hat3s best 0or the majority2 the greatest good or the greatest number1 A )ublic relation )ractitioner ser(es 0i(e masters" 81 #he client 91 #he em)loyer :1 ;our colleagues <1 ;oursel0 =1 ociety #he most common dilemmas 0aced by *6 )ro0essionals are" 81 &i0ts 91 $isleading !n0ormation :1 *romotion o0 !n0erior )roducts <1 &ain at the e5)ense o0 others =1 *olitical Action Committees >1 *romotion o0 illegal )roducts abroad