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Industrial visit Report

Sreptember 3 2014 : Swaraj Division Mahindra & Mahindra Ltd.Phase IV, Industrial
Area,S.A.S Nagar (Mohali) Punjab
An industrial visit was organized for us MBA Final year students by college IPEM at Mahindra
and Mahindra swaraj division.

Submitted by: Submitted to:
Piyush Kumar Soni Dr. Dolly Phillips
MBA (final year)

Organization: - Established on 27
of June 1970.
Location: - The factory is located at Sahibzada Ajit Singh Nagar, mohali an important industrial
town in Punjab, 5 km from Chandigarh.

Swaraj has become synonymous with tractors that are powerful and reliable because of their long
term expertise in delivering such products consistently. We have been manufacturing tractors
that serve the need of our buyers in agricultural as well as commercial operations. Our product
range starting from a 22 HP category tractor to a 72 HP category tractor straddles every HP
category requirement of our customers.

The brand enjoys a strong equity in the market and commands a market share of close to 12%.
The brand is known for producing tractors that are powerful and reliable. Presently, there are
more than 7, 00,000 satisfied customers of Swaraj in the country. Swaraj tractors are also
exported to various countries including Bangladesh, Nepal, Sri Lanka, Nigeria, Ghana, Gambia,
Zimbabwe, Zambia, Tanzania and the USA.

Learnings from the industrial visit at Swaraj Tractor Division:-
How they improve satisfaction level of our customers.
How they are improve performance & reliability of their products & services
They provide to delivery of products & services to meet customers requirements.
They focus on reduce the breakdown of equipment.
Providing Education and Training to employees for overall development
We have seen Various Processes Occurs under SWARAJ TRACTOR DIVISION Are As
Light Machine Shop
Heavy Machine Shop
Assembly Shop
Paint Shop
Heat Treatment

We have also seen Manufacturing Operations:-
Under cutting
Finish turning

The Dismounting Stage is divided into 5 stages:
Stage 1:- Alternator, horn, brake rod, brake switch connection, fan belt.
Stage 2:- Speedometer wire, rear frame, fuel tank, overflow pipe, felt pad.
Stage 3:- Fan, radiator, hose pipe, dash board & its cover, number plate.
Stage 4:- Battery, steering wheel, head light, clutch connection, knob & cover, hook &
slide panel, sealing.
Stage 5:- Seat, sheet metal covers, tyre fixing, battery cover, engine oil pouring &
greasing, stickers.