1

A
Project Appraisal Report
On
Mobile store business

Shop name
Fancy mobile store

Submitted in partial fulfillment for the award of the
Post Graduate Diploma in Management



Submitted by
Rajat Pandey
Roll No: M2013050


Under the guidance of
Dr. Chitra Bhatia

















APEEJAY INSTITUTE OF TECHNOLOGY
SCHOOL OF MANAGEMENT & COMPUTER SCIENCE
GREATER NOIDA
2013-2015
2

CONTEXT

Context Page no.
Idea generation 3
Selection of idea 4
Implementation of idea 5
Mobile phone brands 6
Features of our store 7
Environment analysis 8
Market analysis 9
Swot analysis 10
Financial analysis 11
Project cost estimation 12
Project cost control 13
Revenue analysis 14
Unique selling proportion 15
Feasibility report 16








3

IDEA GENERATION

I like to do business which is currently very popular and
maximum demanded by customers then I searched in market
and I found that people especially young generation are freak
and crazy for mobile, smart phone, and tablets etc. I want to
choose Lucknow my home town as a business location which is
very well known by me and where I can run my business in a
better way, I found a problem in my area that there are many
small mobile store but a big multi brand mobile store is not
available in my area, which not provided enough choice and
quality handsets to the customers, so as per this problem I found
a gap or opportunity for me to make a mobile store business.
I like to open a mobile store in my city Lucknow near to iim
road.
I want to open a mobile store which consist all brands of mobile
at least cost from other mobile shop.
I also want to launch website for mobile purchase and repair
wanted by customers from my shop www.fancymobile.co.in
which broaden my business area.






4

SELECTION OF IDEA

following basis i have made selection of mobile business idea.
When I see in my area there was no good mobile shop, people
are going to purchase mobile in some other area except our area
because according to their choice there is no alternative shop
here, so I thought I take benefit of this problem and I can open a
good mobile store in my area which fulfill requirement of my
area customers and others also.
Through internet facility I can compete with e-commerce
websites also and it also more broaden my business area where
any customer from Lucknow and in near areas customer can
order and purchase mobile and can also avail services and there
is no delivery cost they need to pay.











5

IMPLEMENTATION OF IDEA

In order to solve the problem of unavailability of good and
standard mobile store in my area IIM road i want to open a joint
partnership mobile store business with my two partners name-
Prateek and Shivam.
I want to arrange the sources of fund through partnership with
my two partners.
I also want to employ well trained workers who have computer
hardware and software knowledge.
I want to find a shop whose area is at least 1500 sq.ft which is
available in AZIZ plaza.









6

MOBILEPHONE BRANDS

following are the mobile phone brands which are available in
my mobile shop are as follows-




7

FEATURES OF OUR MOBILE STORE

We have well-furnished mobile store with interior and exterior
designed.
Our shop in fully air conditioned.
We Quality service to customers.
We have proper after sale service facility.
We help customers to make choice as per their use.











8

SWOT
(STRENGHT WEAKNESS
OPPORTUNITY AND THREATS)

STRENGHT
Big mobile store
Financially sound
Experienced workers
Quality service
Online purchasing though website www.fancymobile.com
Cash on delivery
Discounts

WEAKNESS
no prior experience
New entrant
Lesser known by people in my area




9

OPPORTUNI TY
Multi brand mobile store is not available in that area is an
opportunity.
Provide more choices to customers.
Provide better mobile in low prices.

THREAT
Threats from competitors like in my area I have competition
with Sai mobile store, Jagdish mobiles.
Some small mobile shop also trying to capture our market share
Threats from online giants e-commerce like flipkart and
snapdeal amazon.











10

TECHNICAL ANALYSIS







11

FINANCIAL ANALYSIS

SOURCES OF FUNDS
We have a partnership shop in which there are three partners
including me SHIVAM, PRATEEK, RAJAT. We arrange
capitals are as follows Shivam- 10 lacs, Prateek- 10 lacs, Rajat-
Rs 14.04 lacs.

We also taken credit from ICICI BANK loan worth 15 lacs.

So total sources of fund rise to Rs. 49.04 lacs.













12

PROJECT ESTIMATION COST

We have a rented shop in AZIZ PLAZA which is near to iim
road rent 20000 per month and annually 20000*12= 2.4 lacs Rs.
area of shop is 1500 sq. ft.
Cost incurred in furnishing, electrical appliances like fan, water
coolers, interior and exterior decoration 18 lacs.
5 workers recruited at a salary of 8000 per month total salary
40000 total year salary of workers 480000 Rs.
Inventory purchased which include mobiles, tablets and their
accessories worth Rs.20 lacs.
Invertor 40000 Rs, A.C 100000 RS. FURNITURES 100000
RS.
mobile technicians also employed at a salary of 12000 Rs. per
month
Annual salary of mobile technicians is 144000 Rs.
total estimation cost 4904000 Rs.







13

PROJECT COST CONTROL

BARGAI NI NG WI TH SUPPLI ER
We purchase materials in bulk and we will not purchase with
any one supplier but we would purchase more than 4, which
provide me the material in cheaper rate than other
BARGAI NI NG WI TH SERVI CE PROVI DER
Bargaining with Bank and try to reduce the cost of finance
CONTROL THE COST OF CAPI TAL
We would negotiate with more than one bank and search new
source of finance which provide me loan in cheaper rate of
interest.









14

REVENUE ANALYSIS

Estimated Revenue is realised from the sale of mobiles and
tablets. and, mobile repairing at initial stage in our business
estimated sale is maintained Upto minimum 25000 Rs. Per day
it Is based on our personal thought this figure is hypothetical
25000 Rs. for one day
750000 Rs. for month
Annual estimated sale 90 lacs.
Estimated revenue = 90 lacs. - 49,04,000= 40,96,000













15

UNIQUE SELLING PROPORTION

We provide cheap range mobile from other shops.
We create positioning among every set of consumers.
Services quality is better than others.
If our customer feel that products is not fulfil and meeting
objectives of the pre desire wants than in that case we provide
home mechanism facility our technician go to the house and
make repair and service required.














16

FEASIBILITY REPORT

This project is totally feasible because on that area there is not
any good mobile store, people who want to purchase mobile
they are going to another place except this area so, in this matter
that concept is really works and totally feasible according there
need and preference of the customers on this area.