Business Collaboration - Creating Value to Serve Customers

Debabrata Chakraborty
Hardik Kakkad
Competitors working together to expand specialty chains
Thought !
India Inc needs to focus more on collaboration
"We need to envy or to be proud on the success of another Indian company.
But we try to pull down each other, whereas in other countries you see
businesses are pulling together...,"
Collaboration Strategy
Customer
Relevance
Customer
Relevance
Unique
Product
Cost
Advantage
Cost
Advantage
Customer
Relevance
Unique
Product
Unique
Product
Cost
Advantage
Cost
Advantage
Collaboration Strategy India
In the battle for supremacy, many companies in India are
turning to the most unlikeliest of allies
WHAT ?
In the battle for supremacy, many companies in India are
turning to the most unlikeliest of allies
Collaboration Strategy India
WHY ?
To increase their market share and offer greater variety of
services in a very competitive market
Industry experts believe that such tie-ups will be par for the
course going forward for the internet companies in India.
"These are the new barter marketing tactics.
To increase their market share and offer greater variety of
services in a very competitive market
Industry experts believe that such tie-ups will be par for the
course going forward for the internet companies in India.
"These are the new barter marketing tactics.
Collaboration Strategy India
WHO ?
Collaboration Strategy India
WHO ?
Project Ownership
Collaboration Model
Key
Accounts
&
RMC
Team
Customer Customer
Project ownership -Dedicated
RMC Plant at Sites
Customer
Engagement
&
Co -Creation
Opportunities
& potential
Solutions
Key
Accounts
Cell
Cement
Single Point
Contact
Single Point
Contact
Project
Partnering
Project
Partnering
Project
Ownership
Project
Ownership
Overcoming Customer Constraints
(Price , Resource Optimization, Expertise, Hassles, Need Gap)
Advantage -Customer
Ease of Single Window Service
Focus on Core Competence
Resource optimization
Better flow of supplies
Assured Savings
Better sharing of information & reduced
uncertainty
Superior Quality
Value added Services
Key
Accounts
&
RMC
Team
Customer Customer
Customer
Engagement
&
Co -Creation
Opportunities
& potential
Solutions
Concrete
Advantage -Customer
Ease of Single Window Service
Focus on Core Competence
Resource optimization
Better flow of supplies
Assured Savings
Better sharing of information & reduced
uncertainty
Superior Quality
Value added Services
Trust &
Reliability
Trust &
Reliability Flexibility &
Customization
Flexibility &
Customization
Synergy Synergy
Future Market
Competitors
are
Collaborating
Capacity to
collaborate
will decide
the future of
the
companies
Indian
companies
Vs
Global
Companies
Competitors
are
Collaborating
Capacity to
collaborate
will decide
the future of
the
companies
Indian
companies
Vs
Global
Companies
Questions?
Opportunities to
Collaborate
Opportunities to
Collaborate
Opportunities to
Collaborate
Opportunities to
Collaborate
ALONE WE CAN
DO SO LITTLE ;
TOGATHER WE CAN
DO SO MUCH.
- Helen Keller
ALONE WE CAN
DO SO LITTLE ;
TOGATHER WE CAN
DO SO MUCH.
- Helen Keller
ALONE WE CAN
DO SO LITTLE ;
TOGATHER WE CAN
DO SO MUCH.
- Helen Keller
ALONE WE CAN
DO SO LITTLE ;
TOGATHER WE CAN
DO SO MUCH.
- Helen Keller