< -|>> K l l ' l l i l u' M' l \ i.'.

l
t \ i *' i i \ i ! i i m i m i i n
SCnV. i Yi r. 0:1*' \ l > Ml s S | < > V
s< s * r MS' ( ) S' ! '. ' I i I ! i . \
i ;
< ; i : ! i . i K' l
i ( M
K. A. (l honours) Joy r mi l i sm
Syllabus applicable to tne strdcnus seeking uduusMi-n u> ;!k M.A. (1 ions. I Journalism Course in
H e academic year 2010-1 1 and onward.-:.
I KKAMBI . I
B.A. JOURNALI S VI (IIONS.)
21) 1 0 :
! I'ltc l i . A. Jo'umuli,sm ( Hons.) course was star ed irnhe University o f Delhi in the year 1989. The
Delhi College o f Arts and Commerce was the first to start this prestigious course and today live
colleges o f the Uni versi ty o f Delhi tire proud to offer the same. Kamal a Nehru College. Lady
Shri Ram College, Kal i ndi College and Mahai aja Agraseh along wi th Delhi College o f Arts and
Commerce are the f i ve colleges offeri ng this professional course.
The syllabus of this course is designed to equip the students wi th an intellectual and inter
disci pl i nary approach that prepares them for the field, The learning process aims to strike a
balance between the theoretical and practical approach to the field and enable the students to
create, a foyer in the market o f contention. The syllabus was fu st revised in 2001 and has been
revised once again in 2010 to keep pace wi th the growth of the media.
Duri ng its short but bri l l i ant history, the course has carved a niche for i tsel f and continues to be
one o f the most sought after courses o f the University of Delhi. The overall goal is to realize not
onl y the professional ftut the intellectual and creamy- growth o f students and c'.e\elop a vibrant
chord with the media industry.
Coi l t' L' IH
Semest er -I
Paper-1 ,
Communication anti Mass Ccmmui ii cati on: concept
and process
Papcir-'.^
History oi Cci nmtmC stion Modio
Paper-3

Introduction to Journalism
Pa per-4 Indian State and Democratic Polity
Semest er - i l
Paper-5
....
Indian Business and Economics
Paper-6
....... __
Media and Cultural Studies I
I
Paper-7 IT and Online Journalism I
j
?aper-8 Reporti ng and Editing for Print j
Semest er III
Paper-9 Broadcast Journalism
Paper-10 Internrtional Politics ;
Paper -11 Media Laws and Ethics :
Paper-12 Print Journalism and Production ]
I
Semester IV
Paper-13
Paper-14
Paper-15
Paper-16
Develop/in:, nt Communication and Rural
Journalism
International Media Scenario
I
j
j Advertising ar;:) Public Relations
j
l Reporting and Editing for Broadcast Media
INTERNSHIP WITH ANY MEDIA ORGANISATION FOR A PERIOD OF
FOUR TO SIX WEEKS
Semester V
Paper-17
Paper-18
Paper-19
Paper-20
Semester VI
Paper-21
Paper-22
New Media Technologies
M,;: ;i a Industry & Management
rr.i ' ' ni !!v.... .. MeihoJo
Radio And TV Production
Hi' man Right;;. Gender and Environment
Seminar on Current Issues
Paper-23
Paper-24
Research Dissertation
Research Dissertation
4
R e v i s e ;) O k d i n a n c e f o r b . a . ( H o n s .) i o u r n a l i s m
The H. A. (I ons. ) Journalism shall be a three year full lime Honours Decree Program, to be
taught in .six semesters, viz., semesier !. l i . 111, IV, V and VI.
Scheme of Admi ssi on
El i u i b i l i i v ( oi Ki i t i oi i s l o r Socki ng Admi ssi on
Admission to the B.A. (Hons.) Journalism course shall be based on performance in Central
Admission Test and interview winch wi l l be conducted by the University o f Delhi (South
( amptis, Examination branch) wit h ihe help oH-aoui l y o f Appl i ed Social Sciences & Humani ties
(I' ASSM), Universit y o f Delhi
Candidates vvho have passed XI ! class examination oi' the CBSE or any other examinati on
considered equivalent by the University o f Delhi shad be eli gibl e for taking joint entrance test
l or admission to the B.A. (I Ions, i Journalism course .sooject to the deta' ls o f the el i gi bi l i t y
conditi ons required and the admission.proc ' dure to be laid .-.town by the University from time to
time.
a) The candidates must have passed Senior Secondan School Certi ficate Examination (10
+2; or an examination recognized as equivalent thereto,(with English & 3 other elective
subjects) wi t h70% or more marks in the i ggregate o f these l our subjects.
b) The candidate belongi ng to SC, ST, CW and PC categories should secure and aggregate
at least 65 marks in his/her XII class SXGt l i n a l i o n (65% for) in four papers i ncluding
English.
c) The candidate should have obtained piss mark in each o f the lour papers considered for
computing the aggregate in the above mentioned subjects.
d) Student seeking admission to the B.A. (' Honours) Journalism eourse must produce the
confirmed result and marksheet of the q edi fyi ng on the day o f the counseling.
(e) The reserved category certificates of OBC ( of Central l i s t & non creamy layer), SC, ST,
PC, and CW. as applicable, in the name of the candidate, must be produced on the day of
counseling.
g) ( '<> n i j 11iL-n; eases il cmic*n! year wi l l not be considered lor ;ulnii.ssion.
li) f orei gn nationals seeking admission io B. A. (l i ons) Journalism course(s) against the
prescribed quota o f seats earmarked lor them, shall have to apply through the Foreig i
Si u<lei its Advi sor, University o f Delhi, Delhi - 110 007 and are exempted from the
wri l l cn c' .amination, ( i l oup Discussion and Interview,
i) Those forei gn students who have acquired their mi ni mum qual i fi cati on for admission
from any Indian Board, in India have to apply directly as General category candidate.
They have to appear for the entrance test like general category candidates and foll ow
the same selection process as applicable to general category and in additi on fi ll up die
foreign student applicati on form of f'SR office (downloadable from:
htlp:/Avw' w.du.i.c.in/forms.Torcignsl udeiusI .pdf). Al l admission o f loreign students arc
channeled through the f orei gn Students Registry (l ' SR) office o f University of Delhi.
Selection Process Wri tl ou Oj t! a! Admission Test:
A omission (c the f>,A. (T ions) Jour nal i sm. cmirse will I k - v' ci i i mi i / i ' d.
s flk. coniA.livT of examii uii ion, 1mi \ ci si t y oi i v i m . Nouiii Campus wi l l conduct die
Central admission test wit h die help of the Dean, f aculty of Appl i ed Social Sciences and
I lumani li es, ( l-'ASSI 1) everv year before die be: inning of the new academic session.
The colleges havi ng B.A (I I ) Journalism wi l l conduct the entrance test on rotation on
i k a .s s ! i
The bull etin o f information with the application form for central admission test wi l l be
posted on the Uni versi ty website ever;/ yt ar.
Syl labus for admission lest to the B.A. iT ) , ournalism wi l l be specified and placed on the
Delhi Universit y website.
Medi um o f Instruction shall be Imglish.
The centres o f examination shall be al ocated by the Uni versi ty ol Delhi only.
Result oi ' t he Admission lest wi l l be notified by the Uni versi ty oi Delhi. Separate merit
list for SC/ST and other reserved categc ry candidates wi l l be prepared and noti fied by the
Uni versi ty o f Delhi.
Co un s e l i n g and A d m i s s i o n of c a ndi dat es f or alt c o ur s es :
Adiiii.ssidu oi fiie Colleges: ! he cenr' ul cnisance test tor admission ii) B. A. (I Ions; Journalism
wi l l I)'.- conduct e<! by the (.' onl rol l rr oi S ;11:)i *1:i i i (;11s. South t ampus (in (lie iuls i o f the i)can,
f' ASSI I I he coordinator collcgc wi l l provide r;nk v. is.: list oi the candidates on the basis oi
murks Mi entrance lesi, fherc wi l l be a common i i uer \ Jew conduct c. j by i h* ( ' oordimitor oil*, c,e
f i nd I I'm. ! n u i l 11si o i 11:( ?(,.:cl CHi i d i d :! i w i l l lii; p r e p a r e d a n d p l a c e d o p t h r e Os i t e. T h e sl ui iVn!">
c a n a p p l y i n l l u: c o i k g c o f t h e i r c h o i c e ,
1. Inc candidates si utl I be allotted I lie respective colleges/courses as per i heir merit and the
choice of preference given at the time ofcoui i i el i r.g,
2. C^mdi.lates ofl crct l admission arc required to deposit the fees (as applicable) on the same day /
as pvr (lie allocated time along with their documents in their respective college, fai ling which his
/ her candidature wi l l be cancelled.
3. Candidates who do not take admission during the stipulated l ime lose the right of admission to
die college/coursi . Candidates not present when called to the counseling wi l l not be entertained
taler.
T At (he second and third counseling, admitted candidates wi l l be permitted a change of
college/course >ubjecl to avail abi l i ty of seals,
5. To avail any change in their college ' course preference, the candidate shot,Id have necessarily
deposited ices and f ul fi l l ed the remaining admission formalities by the allocated time in their
respective college, fai l i ng wnich the candidate loses right to admission as well as a right to
exercise airy choice later.
6. Right to exercise choice for admission and any change of preference for college / course wi l l
be offered to only those candidates who are present on all the days of counseling specified for
their ranks.
7.Incase the candidate is unable to be present on the day of counseling an authorized
representative o f the candidate can excrcise the preference for college /' course and meet other
admission requirements. An application this effect signed by 'he candidate should be
submitted to the admissi on committee.
7
bees (or (lie Course
A i nurse lee nl l- s 10,000 prr ut'.uum shall In- charged lu each student enroll ed in die course. Ip.
aililiIii>n, students woul d lie re< j 11iie. i r.i pay ;In1!i.v as jfj-.piicaMc to the B. A.( I Ions, i Joi.irnali.sin
course at e'aeli ei'liege.
.! he col l eges shall ma i n t a i n as a scp. aat e f und, compiisin.u oi i l i c v. out sc I ce ar.fi anv additional
l ee char ged in tlie students o| B.A.(I I ons) Journalism by die college. The money available in the
fund shall be used exclusi vely loi t he Devel opment oi' the Department of Journalism i c, l or
students .teachers , inlrastructure, et c. as foll ows. I he usage o f the fund sha.'l have the approval
of (he committee o f Journal ism teachers as each college:
1. Organising o f teaching, guest leaching and special lectures tor the course, where necessary;
Organising o f seminars, symposia, workshops, orientation programmes for students and
teachers. 1
Organising o f industri al /Held visits, media industry interaction, summer training and
placements;
1. Organising o f student presentations, project preparation and media/research training;
5. The payment to the internal and external examiners o f the project report/ Research
dissertation.
6. Organising of extra-curri cular activiti es for students to enhance team-buil ding and intcr-
college in' craeti on.
/. i-reparation and purchase ol .study material and us copying for distri bution to students.
X. ' Creation and maintenance o f a department l i brary.
Creation o f department diary and any such promoti onal material o f the course lor use by
the students.
10. Preparation and publi shing of a student magazine/journal/newspaper.
Purchase/hiring o f equipment to enable any of the above.
Creation o f physical infrastructure to enable any o f the above.
Institution of freeships and/or scholarships for n e e d y ^ u i d c n t . ^ ^ ^ . *
Attending, the conference / workshop/ seminars/for Journalism teachers
Any other expendi ture considered appropriate for the proper conduct of the course and l or
devel opment o f the students, with the approval o f the Dean, F.ASS1I, Universit ) of Delhi
South Campus.
12
13
14
15
8
ochcrnc of Exami nati on and Rules of Pr omot ion for 2010-11 Batch onwards
nvTi cme of Exami nati on
1. B. A. di ous. ) Journalism shall be a three year lull lime Honour.-.; degree piogram. to he
taught in six semesters, viz., semester 1. II. 111. IV, V and VI. There wi l l be 24 papers in
ail to be taught over the six semesters. Four ()) papers to be taught in each semester.
2. Each paper wi l l be o f 100 marks out of which 25%marks wi l l be for internal
assessment. Internal assessment wi l l be based on wri tten assessment, tests, ease
presentation, group discussion, practical exercise, Faeh theory paper, the wri tten
examination o f throe hours wi l l be held at the end of each semester for 75 marks.
3. For each theory paper, each week, 5 Lectures of 55 minutes each and 1 tutorial o f 55
minutes each for each batch o f 8-10 students would be conducted. For the computer
paper requiring interface wit h computers 2 laboratory classes o f 55 minutes each would
be held for eacn batch o f 25-30 students.
4. English shall be the medi um of inst'-uctions and examination.
5. No candidate shall be considered to have pt sued a regular cout.se of study unless
he/she is certifi ed by the college authorities to have attended at least two thirds of the
total number of lectures, tutorials, praeticals, seminars and case discussions etc..
conducted in each semester during his\her course o f sui d\ .
6. Al l students shall have to undertake Sun mer training for a durati on of 4 to 6 weeks at
the end o f semester IV during Summer vacations in a media organisation.
7. An examination in all odd semester pap n>, shah he conducted at the end ot odd
semesters and an examinati on in all even semester papers shall be conducted at the end
o f even semesters wi t h only exception for the Vth semester examination to be held
along with VI semester exantination.
is. For Research Project-At least one external examiner' ' expert shall be called at the time
of viva along wit h the internal faculty.
9
Promotion Rules
1. Internal Assessment is conducted once: The internal assessment of each student in each
paper is conducted when the student is enroll ed as a regular student in the year in whi ch the
particul ar paper is taught. Internal assessment marks scored by the student shall emain
unchanged in case the student subsequently engage?; in essential reappear, reappear for
improvement or reappear after fail ing.
2. I nternal promotion performance is not considered for promotion purpose: l o r the
purpose of the passing and promotion o f the student the mai ks secured by the student in the
assessment shall not be considered
3. Passing in a year: A student shall be required to obtain at least 40% of marks in the
aggregate in both the semesters together in all the ckrht nai-or<? to he deHnrcd y - , a .
particular year.
4. Promotion to the next year without passing: A candidate must score at least 40% o f the
total marks ta pass in each paper. I f a student fails l.o secure 40% marks hi aggregate in
both the semesters together in ail the eight papers. Ilteu subj tvt to essenti; reappear in a
maximum of two papers in which the student has scored the wast marks, i f tne aggregate in
the remaining six papers is > ()";, marks or higher, the studcn 'shall be pioi m ted to the next
class wit h essential reappear in one or two papers. Such pro: ic'led students ; hall be regular
students of the college i f they were eni olled in the first ir second year> and shall be
required to enrol l as ex-students in they were enrolled in the ' bi rd year.
Passing after Promotion with Ksscntial Reappear: A Made at who is requii ,:d to reappear
in any paper(s) o f an examinati on o f any year at a subsequent examination in y lie declared
to have passed the examination i f by combini ng the marks obtained i n that | apcr(s) a! l he
subsequent exnminaii ou wit h the marks obtained in the remaining papers ear l i er , he/ she
secures the mi ni mum marks required for passing the examination o f that year.
a. Failing in a year: A student who is not eligibl e for passing or for promotion wit h reappear
shall be deemed to have failed in the particul ar year. The student who fads in First or
Second or Thi rd year examination shall be required to reappear in t he subsequent
examinati on on being enrolled as an ex-student as per di e rules o f the University.
7. Reappearing or a failed student: An ex-s.udent shall be required to appear onl y in those
papers in which lie/she had failed. In ease the candidate is not f ul f i l l i ng the requirement ol
4(!% he/she may repeat the whol e semester or semesters.
10
H. Scheduli ng of l ' : i [ i crs: An ex uninadon in ;il! odd .scme.Uer papers shall be conducted at.
ihe end of odd scnM'sieir ;;ru! an examination in all even .semester papers shall h;
conducted al the end oi even semesters with onl y exception lor die Vth semesier
examination to be held along will;, V! seme.sioi examination. N!o suppl emental
e>:am;na!ion 1of any o f the semesier shall hr. conducted.
(A Kaappeanf!- t or i mnrovci nc. i t ! Keappcarmg for improvement in any paper is permitted
si' l'jeei io i br condit ion that papers -jiThe fust and second semesters may be improved upon
' in me 111irei. and fourth semesters respeed vc:y .ind die papers oi' die third and fourth
semesters may be improved upon in die fifth and sixth semesters respectively only
exception for the Vth semesier examination io be held along with VI semesier examination.
After passing the third year a student may ehoosc of reappear for improvement m
indi vidual papers o f the third year.
10, Award of Degree: Students who have secured pass in each of the three years are eligible
for the award of a B.A. (Honours) degree in Journalism. Such candidates shall be classified
on the basis o f the combined result o f semester I. II, 111. IV, V and VI examinations as
follows:
Candidates securing in aggregate shall be categorised as foll ows:
75% and above First Di vi si on with Disti nction
60% and less than 75% First Divi sion
50% to less than 60% Second Di vi si on
40% to less than 50% Third Di vi si on
11. Maxi mum period: A candidate must quali fy ior the award oi the degree wi t hi n 5 years ol
his/her first admission to the course.
COMI ' ARATI VI C STATF. MKNT
U.A. JOURNALI SM ( HONS. ) 2010
>emcslcr-l Existing Paper Paper No. Proposed Paper
.
Remarks
3aper-1 Indian Government &
Politics
Paper-1 Communication and Mass
Communication -.concept and
process
Syllabus revised; rename,
title and brought as papei
in the same semester
3aper-2 Newspaper Journalism Paper-2 History of Communication
Media
Syllabus revised; Rename*
title and shifted fror
semester 3 to semester 1
Paper-3 Economic
Devel opment and
Planni ng in India
Paper-3 Introduction to Journalism New paper introducec
Includes language skills
Paper-4 Communi cati on Theory Paper-4 Indian State and Democrati c
Policy
Syll abus revised; rename
title and brought as paper
from paper 1 in the sam>
semester
Semoster-2
j Remarks
!
j :
Paper "> j 3 coin I Psyche and
I
i ............._ ...
J Pa per-5 Indian Business and" Syllabus revised; renamed
| M.ii-j.s (. ulturi .
|
Peonoi'nk;-; title and shifted from
j ( paoci scrapped In fho
semester 1 to semester 2
revised version)

Paper ft.........
' international Politics Paper-6 Media and Cultural Studies New paper introduced;
portions of Social Psyche
and Mass Culture
(Existing paper 5 in
semester 2) included
Paper-7 Basics of Information
Technology
Paper-7 IT and Onl ine Journalism Syllabus revised, renamed
title. Position retained
Paper-8 Introduction to
Reporting and Editing
Papsr-8
'
Reporting and Editing for
Print
Syllabus revised; renamed
title. Position retained:
includes language skills
Somes ter-3
Remarks
Paper-;.1 Law, Society And
Media
Paper-S
_
6 roadc a s: j o urna 11s m Syllabus revised; renamed
title; Shifted from semester
5 to semester 3
Paper-10 History of Journalism Pa per-10 Internationa! Politics Syll abus revised; renamed
title; shifted from semester
2 to semester 3 !
Paper -11
Paper-12
! Semester-4
Paper-13
International Media
Scenario
Devel opment
Communication and
Rural Reporting
Advanced Reporti ng
( paper scrapped in the
revised version)
Paper -1
Paper-12
Paper-13
j Paper-15
Adverti si ng and Public Paper-14
Relations
/Advanced Editing
f paper sci apped in the
i svised vei sion)
Paper-15
j Faper-16 i Media Industry And | Paper-16
Management
Media Laws and Ethics
Print Journalism and
Production
Devel opment
Communication and Rural
Journalism
International Media Scenari o
Syllabus revised; renamed
title; position shifted from
paper 9 to paper 11 in the
same semester
Syll abus revised; renamed
title; includes part B of
Newspaper Journali sm;
Advanced Reporting and
Advanced Editing of the
existing syllabus
Remarks
Syl labus revised; renamed
title; Position shifted from
semester 2 to semester 3
Adverti si ng
Relations
and Public
Syllabus revised; retained
title; position shifted from
semester 3 to semester 4
Syl labus revised; letai ned
title; position shifted from
paper 14 to paper 15 in the
same semester
Repotting and Editing for | Mew paper introduced
Broadcast Media
I A
iNTMKNSHM
FOUM TO 3i /
A/iT> t AM Y M:.;.OlA ORGANi oA HON A
Wfc'KKS
,M\ : i ' i1:i m ) i
; The inter, ishi p p a a o d
; shifted to the break after 4!,!
semester Korn the end of
(3"' semester
Semester-5
Remarks
I
Paper-17 Press Conference
( paper scrapped in
the revised version)
Paper-17 New Media Technologies New paper introduced
Paper-18 Radio and TV
Journalism
Pa per-18 Media Industry &
Management
Syllabus revised; Position
shifted from semester 4 to
semester 5
Paper-19
1
i
1
!
Government
Information System
(paper scrapped in
the revised version)
Paper-19 Communicai ion Resea rch
Methods
New paper introduced
| Paper-20 Seminar on Current
Issues
Paper-20
r
Radio And TV Production j New paper introduced
So in ester-6

-------------- -
---- -----
Remarks
Paper-21 Project Report Paper-21 Human Rights, Gender and 1
Envi ronment |
1
New paper introduced
Paper-22 Paper-22 Seminar on Current Issues j
|
i
i
Papei retained; position
shifted from semester 5 to:
semester 6; fresh
guidelines set
Paper-23 Paper-23 Research Dissertation Paper retained in the same
semester.
Paper- 24 Paper-24 Research Dissertation ( 200 Marks)
15
Proposed revised syllabus for HA Journal i sm ( I I )
I ?11 iversity of Del hi.
Semester-!
Paper-1
Communi cat i on and Mass Communi cat i on: Concept anti Process.
Unit 1 Introduction to Communication
Need lor communication; Psychological Perspective; lnirapersonal. Interpersonal. Group and
Mass Communi cati on; Di f l crcnt Stages/forms o f Communication; Barriers to ( ' ommunicati on;
Verbal and Non Verbal Communication; Flemcnl.s of Communication
Unit II Models of Communication
i )Beri o s Model ; Lasswei l s Five Questions, 0:-good and Schramm mode Malhemali cal Model;
Feedback and Processual Nature of Connnunii ation; The concept and ty 'es of Noise; Hlteei ive
(' oi nmnni cati on; Meaning making in communi cation
ii) Gerbner s model, Newcomb' s model and Westley Maclean s Gaiekeoj' ng Model
Unit I I I Basies of Mass Communication
Functions o f Mass Communication
Theories o f Mass Communication
i)Mass Society Theory;
ii ) Direct Effects Paradigm arid its theories;
Propaganda
16
Uni t i V I Ji ni t ed ITTi h :(.s Paradigm
i)i'er.sonal influence Theory (Two Step Plow)
nj l ndi vi uual Uiffei oner Theory: Selective SVooi,
iii )AtuTude Change-
iv)IT>Ifl'usion. o f innovation
Cri ti que of Effects Tradi ti on and its alternatives
t i ni t V Medi a ami flu; Publ i c Sphere
Cultural Effects Paradigm
Agenda Setting Theory; Spiral of Silence; Cultivati on Analysi s
Normative Theories or Theories of the Press (6 theories and their relevance)
Suggested Readings
Michael RufTner and Mi chael Burgoon. Interpersonal Communication (Uni i t)
Wi l bur Schramm and Donald F. Roberts (ed) 1971, The process and iij/ects o f ( ' oininmication.
University o f Ill inois Press (Covers Unit 11)
John Fiske, 1982, Introduction io Communication Studies, Routledge (Covers Unit 11)
Dennis MeQuail , 2000, (fourth Edi ti on; Muss Communication Theory, London, Sage (Covers III.
IV, V)
Baran ;.nd Davis, Mass Communication Theory (covers Unit 111, IV, V)
Kevi n Wi ll iams, Understanding Media 'Theory (Covers Unit IV and V)
Harold Lasswell, 1995, The Structure and Function of Communication in Society." In
Approaches to Medici: A Reader Edited by Ol i ver Boyd Barrett and Chri s Nevvbold. London.
Arnol d
Lima Narula, Handbook o f Communication: Models, Perspectives and Strategics 2006. Atlantic
Publications
Koval J. Kmnar. Mass Communication in India by Koval k:uv:.ii j avco Publications
17
Hi st or y o f C' oi t ni mi nu' aUon Me d i a
Unit I Historical Context of t hi* Enurgence of Muss Mn h . i ')'cclmolot*ies
Print. Telegraph. Photography, gramophone, cinema, radio. ' V, Satellite, Telecommunicati ons,
Information Networks
Emergence oi ' Mass Media in the Coloni al Era w ill) a Focus <<n India and Its Involution in the
Post colonial lira
Unit I I I*rint Medi a
History o f the Press in India (Colonial Period; National Freedom Mov ement, Post Independence
lira, Post Emergency Era.
Changi ng Readership, Print Cultures, Language Pres:
Press and the Indian State
Changing Pattern o f Newspaper Economy
Recent Developments in Print Media
Unit I I I Sound Medi a
From Oral Music to Gramophone
Early history of Radio in India
History o f AI R: Evol ution o f AI R Programming
Radio in the Context o f the State s Development. Agenda
Patterns of State Control; the Demand for Autonomy
f ormati on o f Prasar li harati
FM: Radii.) Pri vatization
Music: Cassettes to the Internet
Paper - 11
18
1J n i i I V Vi sual M c d i ;i
The early years o f Photography. Lithography andCi nema
From Silent Era 10 t.he talkies
Cinema in later dccades
The comi ng of Television and the State's. Development Agenda
Commerciali zation of Programming ( i 980s)
Invasion from the Skies: The Coming of Transnational Television (1990s)
Changing Broadcasting Policies and Regulations
Formati on of Prasar Bharaii
Uni t V The Hi st ory of tel ecommuni cati on anrl I nf ormat i cs
New Media Technologies; Digital Media
Overview of the Contemporary Mediaseape
Suggested Readings:
Social History o f Media: From Gutenberg to lhe Internet by Asa Bri ggs and Petei Burke Chapter
2 and Chapter 5 Routledge and parts of chapter 7
( ' oniinnnicarions Edited by Wi l bur Schramm, I 1/ 60. Uni v o f Il l i noi s, t.Irbana, Chapter "The
Natural
History o f Newspaper by Robert R. Park and The Rise and Place of the Moti on Picture by
Terry Ramsaye
International Radio Journal ism by Tim Crook. 1998, Rouiiedge. Chaper 6 "The Ori gi ns" and
Chapter 8 Early Radio Journalism"
19
Media Technology society: A history from telegraph to internet by brian Wi nston, Roullcdge
1998
Elen McDonal d (1968), The modernizing of communi cation: Vernacular Publishing in
Nineteenth Century Maharashtra; Asian Survey, Vol 8 No 7. (July) pp 589-606
Journali sm in Indi a f r om the Earliest to the Present Day by Rangaswami Parthasarthy
Robi n Jeffry, Indi a 's New v Paper Revolution
Francis Robi nson (1993) Technology and Religious change: Islam and the impact of Print;
Modern Asian Studies. Vol 27. No. ! (Feb) pp. 229-251.
Seminar Issue October 1997, Indian l anguage Press
G.N'.S Raghavan, (1987) Earl y years of P Ti . PTI story: Ori gi n and Growth oi ' I ndi an Press. Press
Trust o f India, Bombay (page 92-119)
Centenary o f Indi an Gramophone Records by Suresh Chandvankar from Music ami Modernit y
by Aml an Das Gupta (Ed) Thema
Stephen Hughes (2002) The music boom in Tami l South India, Gramophone, Radio and the
maki ng o f Mass Cul ture' Historical Journal o f Fil m Radio and T elevi si on (Oct)
Cassette Culture by Peter Manuel
iiroLi draslii m in Indi a by P.C Chatterjee
Neuraih P. (1962) Radio Farm Forum as a Tool o f Change in l nd:an Vi Hag es; Economic
Development of Cult ural Change Vol 10. No. 3 (pp 275-283)
Akshay Rout AI R News: Change Beacons" from Making Avu.v by IJday Sahay
Satellites Over South Asia by David Page anil Wi l l i am Crawlcs Chapter 2. cluipici 8 ;md OhnpUT
9 (Ind' a sections, this covers both Radio md I' V)
Communication Processes I ' al I : Media and ' Mediation Sayy (2005) Ed by IF l i d , IF Das, .1.
Urower, Vi bhndh Parthasarthi. G. Poil cvi n, ( f wo Essays from this volume.
(..oiusii'ulmu a New Media MarC.a. Me vhandisinH ilic ! nl kinu Mae I. me bv Vibhodl i
I' ari ii a:,"!! l l u )
! ' Urn I ndi a: Looking Back 1896-1960 by Directorate of Film Festivals
India on Television by Nali n Mehla
Transnational Television, Cultured Identity and id'iange (chapter?) by Melissa Butcher Saee
Singhnl, Arvi nd & Hverett M. Rogers ( i 9X9) India' s Information Revolution; Sage. New' Delhi.
( itipla, N (1998) Swit ching Channels: Ideologies oj ' Tch' vistint m Indi a; OIJP. Delhi.
i ohey
Ki rk Johnson (2001 ) Media and social change: the.1modernizing inlluences of televisi on in rural
Indi a ; Media Cul t ure Society Vol . 2'3/2 pp.i 47-
John V. Vi l ani l am, The Socio Cultural dynamics o f India1! deci si on: From SITE to Insight to
Privatisation, from ( 'untetujoraey Television hat h' t t i i' et spect i ws by David French and
Mi chael Richards (l i d) Sage
Arnrit a Shah. (1997) Hype, Hypocrisy end Television in Urban India by Vikas Publishing i louse
V. Vai dyanathan & S. Kri shnaswamy (ad) TF for Cnange (Indi a Country Study) Global
Information Society Watch
Stephen McDowel l & Kani k Pashupaii (nd) i nui Fs Internet policies: ownership, control, and
purposes ; Unpublished Paper.
Divya McVl i l l i n (2006) Outsourci ng' Identities Cai Centres and Cultural Transformati on in
India' ; Fconornic and Pol itical Weekl y January !: 1, 2 0 0
Gi l l , S.S (2004,) h u h a s Informati on Revolution: A Cri tique. i .upa. Delhi, 200-1.
Pradipta Bagchi (2000) ' Telecommunications Re form and the State in India: 1he contradi ction
of Private Control and Government Competitio T; CASl Occasional Paper # 13. Center l or the
Advanced Sludy o f India, IJni versify of Pcnnsy lvania. Philadelphia (Dec.)
Paper - I l l
I N T R O D U C T I O N T O J OU R N A L I S M
UNI T 1 1 n<,?rcdienl.s of,news
News ; . meaning, defi ni ti on. nalurc
the news process: from the event to the reader
1lard news vs Soft news, basic components o f a news story
attribution, embargo, veri fi cati on, balance and fairness, brevity, dateline, credit line, byline.
UNI T 2 Journalism: A historical conitwl
Yel l ow journal i sm
penny press
j azz journal i sm, gonzo j ournal i sm
alternative j ournal i sm
UNI T 3 Concepts and principles in journalism
Basic termi nol ogy, concepts in j ournal i sm
organising a news story, 5W s and 1H, Inverted pyramid
Criteri a for news worthiness, princi ples o f news selection
use o f archives, sour ces o f news, use o f internet
UNI T 4 Language and principles of writ ing
Ba.sic differences between the print, electronic and online j ournal i sm
Language o f news
Robert Gunning : Pri nciples o1' cl ear wri ti ng, Kudo 11 Klesch iurmul a
22
Uni t 5 Responsi bi l i t y io Society
Press and I ) em. r ac y
Relationship between t l v reader/viewer and media
Contemporary debate:.-; and issues relating in trial b\ media
Changing trends ;n Journalism: An overvi ew ( wi th special rofcrence to India)
Suggested l eadi ngs
News Wri ti ng and reporting f or today V media.. Bruce D. huie and Douglas A. Anderson.
McGi aw Mil! Publication
News wri ter' s Handbook: An Introduction .10 Journaiisin, M . L Stein. Susan Paterno & R.
Christopher Burnett, Blackwel l Publishing
Mass Media In a Changing Worl d, George Rodmann Mcgraw l l i l i Publication
An Introduction to journalism, Carole Hemmi ng and l-.m.na Heinmingway, Vistaar Publications
The Newspaper s Handbook, Richard Keeble, Rout ledge Publication
Internal Assessment:
The internal assessment may be based on Practical exercises, related to Unit 1. Uni t 3 and Unit 4
and debates and discussions in Unit 5. Tests a id assignments may be assigned to the students
from all/any unit.
23
I ndi an Slate and Democratic Polity
Unit I Features and Philosophical Foundations of Indian Constitution
Preamble, Nature of Government-P.irli airenuiry presidential. (Discuss all the aspects and
theoretical constructs in bri ef and also wit h reference to the consti tution Assembly debates.)
2. Citizenship, fundamental Nights and Directi ve Principles of Stale Policy
- Ci tizenship Provisions wi thi n the Constituti on
-Fundamental Rights (Focus on the idea o f Secularist! . the issue o f Fqual i u. riglu to I fc. Right
lo constitutional remedies*
-Fundamental Lights and their rela ionship wi th the Directi ve Principles. Di i cci i \ c Principles
and their application by the state in u c past six decades.
Unit I I Central Government
1. President
- f l ow the president is electee.':'
- Debates on Constitutional position and powers of the President. Relation of the
President wit h the Prime Mi:aster.
2. Parliament
- Composi ti on and methods of election lor both Houses.
- Worki ng of the Indian Paidamcnl- the methods of legislation and relative powers ol
both the Houses
- Worki ng o f the Commi ttee system.
3. Indian Ji : di c; ar :- Structure and composition
Supreme Court- Power of Judicial Review. Judicial Acti vi sm, Issues Pertaining lo the
worki ng of courts in India- Accountabi l i ty and Privileges, debates on contempt of court. Need
for judi cial reforms. Relati on between Judi ciary and Legislature.
Pa per - I V
: Jn i t 1i S ' Kock i i i s; i
i Nature o! Indian. i'fiit.T;:!
; 01' I he S!;K11k' i
1'i. il i l l lul l ' d ora I i ol i i ics
!. Parly System in India: Changing nature. ( National Party system anil regional party system -
Reason:-; and their impacts on (he federal poli ty ()*uiy mentation ol' the National parlies .should
be discussed here)
2. Election Commi ssion and Eleetom) reforms.
3. Political mobi l i zati on- Caste, language, region and religion.
Cni t V j.ocii! si ' l l ' Goveni ni ei i f . in i \ : i r ; d India
1. Panehayai.i Raj system and I he Issues of Grassroots Democracy in India. The phi losophy
behind the PR Is, 1listorieal Journey in Post Independent India, Problems and Prospects.
Project Reports: on any id' the topics related to I ndi an Government Polities of having
cont emporary relevance and Presentation of the same
Suggested Readings:
T'.y.j! , Nceraja and Mehta, Bhanu Pralap ( 2U0) . The Oxford compan.o/i to Talitics in India
f.edit), Oxford Uni versi ty Press: Delhi.
P>aruah Sanjib, ( 2U10). Ethnona.' fanulism in India : A Reader, Oxford Universi ty Press:Delhi.
Chakrabarty. Bi dyut ( 2006). Forging. PowenCoali ti oh Politics in India. Oxi ord: New Delhi.
Ki rpaLB. N. (2000l Supreme but not Infalli ble: Essays in Honour o f the Supreme Court in India.
01 ip: New Delhi
25
Vcrm:i S.K., and Kusum(20l)0). Fifty year-, of Ilk: Sup vimr Court of India: Its ( irasp and Reach. <>1
New Delhi.
Rudol ph, I, and Rudol ph, S( 198/ ) . In Tur suu of Lakshnn: The I t i l i t i a d Tconomv of I ndi an Sun*' ,
Chi cago.
Brass, Paul ( 200: ! ) - Politics o f I ndi a Sinn: I ndependence, Cambr i dge: New Del hi ,
iTancine R r-n'iikel, Zoya Ilasan, Rajeev Bhargava and liaheer Arora, Transforming India: Social and
Political Dynamiis olTndia, Oxford, 2000.
Balveer Arora and Douglas Vcrnoy( I ')')>). Mul t i pl e I dcni i i i es i n a Si ngl e S' ai i on: I ndi an Teder al i sm in
( ' oi n/ xi r ai i vc I ersnec/ i ve, New- Delhi,
Francine R i'rankel (2004). I ndi a' s i ' o / i i i c a l Economy PJ-17-.'IJH-l: The ( i r adi / t i l Rj vul mi un. (H 1': New
Delhi.
A us I in, Granville (2002). Working a T' emocrui i c ( 'onsliiulion. ( K l ord; New Delhi.
Austin, Granvillo( I WO), The Indian Constitution. OI IP: K.-w ! v i m
Sliarma, Brij Kishore (2009). Introduction lo the Conslilution ol' lndia. PH! Learning, New Delhi.
Verrna.S P( 2004), Indian Judicial Syslem. 11lJA:Delhi.
Dua, B D and Singh, M P (2003; Indian Federalism in the New Millennium, Manohar: New Delhi, (wi th
Anil Mishra) Coalition Politics hi India: Problems and Prospects, Manohar, 2004;
Singh, M Pand Roy, Himanshu (2005). Indian Political System. Manak: New Delhi.
Satyamurthy, T V( 1997). Stale and Nation in Context of Social Change, OUP: New Delhi
Palsikar, Suhash ana Vora, Rajender(2007). India s Political Parties, Sage: New' Dehi.
Chibber, Pradeep and rCumiian. Kcn(20U4i. The Formation of National Party Systems: Federalism and
Party Competition in Canada, Bnt.iin. India and die US. Princeton.
The Writings of Ri j ui Koth.ari( 2009). Orient Blackswan: New Delhi.
Sliastri, Sandcep, K..C Suri and Yogeiulra Yadav(2009). Electoral Politics m Indian States- Lok Sabha
Elections in 2004 and Beyond.
Kohli, At l i I (2001). The Success of I n d i a s Democracy. CUP: Ne w Delhi.
Shah, Ghanshyamt 200^). Caste and Democratic Politics in India, Orient Blaeks.van: New Delhi.
2 6
Seester-i I
Paper V
I ndi an Economy and Business
Unit i: Overview' of' the Indian Economy
1) Sources o f Household Income
2) National Income Accountin' ;*
3) Recent Economic Growth trends in India
4) Agricul tural Sector and its Pri cing Pol icy
5) New Industrial Pol icy, 1991
Uni t 2: Growth and Other features of the Indi an Economy
1) Characteristics of De /elopment
2) Factors affecting devel opment
3) Human Development Index
4) Poverty and Exclusive growth
5) Public Distri bution System
6) Regulatory institutions in India
Uni t 3: and Finance
1) introduction to Mcney
2) The Reserve Bank of l ndi a and its functions
3) R3Fs Instruments of Control
4) F(.mires anc1Options Markets
27
Unit 4: Economics of the Public Sector
1) v' alue Added Tax
2) Goods and Service Tax
3) Budget and kinds o f deficits
4) Fiscal Def i ci t
5) Government Debt
Uni t 5: I nternational Economics and Globalisaition
International Trade Basics
1) Non Tar i f f Barriers
2) Worl d Trade Organi sati on
3) Service Sector and Li di a' s Trade in Services
4) Depression Economi cs
Suggested Readings
Unit I
1. Karl E. Case and Ray C. Fair (2007). Principles o f Economics. 8th Edi ti on, Pearson
Education Inc. [Hereafter referred to as Case & Fai r"] : Ch. 16, Pp. 357 360
2. Case & Fair. Ch, 19, Pp. 417426,and 429431
[In both the above readings, data pertaining to the U.S. Economy and the case studies to be
/
omitted. Calculation procedures not t o be done in detail. The conceptual clarity of variables
involved is required]
3. I ndi a' s Recent Economic Growth: A close,r look". R. Nagraj (2008). Economic and
Pol itical Weekly [ EPW hereafter], Apri l 12 2008 . :
[Focus should be on maki ng students understand how to analyse and interpret statistical
data. Memori zi ng the data is not expected out i,'f them]
4. Uma Kapi h (2005-06). Understanding the problems a) Indian Economy, 6" Edition,
[ Uma Kapii a hereafter] Academic Foundation Press: Ch 13. Ch 19
5. Uma Kapiia, Ch 22. Pp. 379 390
no
A j
11i i (-2
! ) IJma Ki.ipila, C'h. 3
2) Partha Dasgupla (2007), Economics; /I Very Short Introduction, Ox lord University Press:
Ch 1, Pp. 14 29
3) Human Development Report. 2007-2008. Pp. 393; 394^ 404 110
4) Rohi ni Somanathan in Kanshik Basu. Ed. (2007); The Oxford Companion to Economics
in India. Pp. 412416
5) Bharat Ramaswami in Kaushik Basu. lid, (2007), The Oxford i ' ompanion to Economics
in India, Pp. 430-433
6) S.B. Gupta, Monetary Economics, S. Chand ' <& Co. Ltd., [S.B. Gupta hereafter].
Appendi x H, Pp. 467 471
Unit-3
1) S.B. Gupta, Chapter 1
2) S.B. Gupta, Chapter 4
3) S.B. Gupi a, Chapter 19
4) Michael R. Baye & De/inis W. Jansen, Money, Banking and Fi nanci al Markets: An
Economics Approach, A.l .T.B.S. Publishers, Chapter 9, Pp. 297300
U n i t4
1) Mahesh Purohit (2007), Value Added Tax: Experiences of India and other countri es,
Chapter i
2) Mahesh Purohit (2009), A Road Map f o r GST. Foundation for Publ ic Economics and
Pol icy Research (FPEPR), Worki ng Paper No. 2/2009
3) M. M. Sury (1990), Government Budgeti ng in India, Chapter 2
4) Raja J. Chell iah (2003), The Meaning and Si gnificance o f Fiscal Deficit , in Amresh
Bagchi Ed., Readings in Public Finance, Oxford University Press
5) C. Rangarajan and D.K. Srivastava (2005), Fiscal Deficit and government Debt:
I mpli cations f or Growth and Stabili sati on, EPW, July 2, 2005, Pp. 2919 2924
29
Unit5
N. Gregory Manki w (2007). Economics: Principles and Appli cation, 4th Edi ti on, Cengage
Learning India Pvt. Ltd., Chapter 9
[ In the news Arti cl es and Case Studies also to be studied]
1) Domi ni ck Salvatore (2008), Internati onal Economics, 8th Edi ti on, Wi l ey-Indi a Edition.
Chapter 9. Sections to be done: 9.! , 9.2A, 9.3 (9.3E onl y fust 2 paragraphs l or the
concepts o f Export Subsidy and EXI M Bank ), 9.4, 9.5A, 9.6B, 9.6C, 9.6D, 9.7A
[Diagrammati c Anal ysi s and Case Studies not to be done]
2) Uma Kapila. Chapter 29
3) R.upa Chanda Ed., Trade in Services & India: Prospects and Strategies, Wi l ey-Indi a
Edi ti on, Chapter 2, Pp. 25 47
[De-stress the data on 4 Modes' for examination point of vi e ']
4) Paul Krugman. The Return o f Depression Economics mu! the Cri sis o f 2Q0K. Penguin
Books. Chapter 9. 10
Medi a and Cuf hi ral Studies
Unil I Understanding Culture
Mass Culture, Popular Culture, Folk Culture
Mal i a and Culture
Unit I I - Cri tical 'Theories
1' ia' iikluil School. Media as Cultural Industries
Political Economy.
Ideology and I legemony
Unit I I I Representation
Media as 1exts
Signs anti Codes in Media
Discourse .Analysis
Genres
Representation o f nation, class, easie and gender issues in Media
Uni t I V Audiences
Uses and Grati fi cati on Approach
Active Audiences
Reception Studies-
Women as Audiences
Sub Cultures; Musi c and the popular,
Fandom
Paper VI
31
Unit V Medi a and Technologies
i) Folk Medi a as a form o' Mass Culture, live performance; Audience in li ve Performance
ii ) Medi a technologies; Medi um is the Message; Technological Determinism;; New Media and
Cultural forms
Suggested Readings
AS Media Studies: An Essential Introduction Edited by Phi li p Rayncr. Peter Wall and Stephen
Kruger. Routledge (Covers Uni t 11. III. IV and V)
John Liske. 1982. Introduction to Communication Studies. Routledge (Covers Unit II. Ideology
and Meanings and Unit III Signs and codes )
Dennis McQuai l. 2000. (fourth Edition) Mass Communication Theory. London. Sage (Covers
Unit IV. Media Technologies)
Baran and Davis. .1lass Communication Theory (covers Unit II. I l l and IV)
Kevi n Wi ll iams. Understanding Media Theory (Covers Unit II. I l l and IV)
Media Cultures by Ni ck Stevenson. 2002. Second Edition. SAGE
James Cl i fford. Tony Benetl. Raymond Wi l l i ams. Stuart Hall. John Storey for Unit I (still haw
to give page.numbers and exact citations) for. UnL !
Short Extracts from wri ti ngs by Adorno and I lork|;eimer. Radway, Roland liarth.es. Meluhan
Parmar S. Traditional Fol k Media in India, 197; . New Delhi, (i eka Books
32
i l & Online-.Journalism
Uni t 1 I nt r oduct i on to I T and Onl i ne Journal i sm
Introduction to Information Technologies
Anal ogue and di gi tal technology
Hmerging Trends in IT
iCT-scope and role
Intranet to Internet
Uni t II Underst andi ng New Medi a
Impact of new media on journal i sm
Difference o f elements between web j ournali sm, traditional j ournal i sm and other media
Characteristics o f the onli ne wri ter/journali st
New roles of j ournali sts in the Internet age
Trends in web/online j ournal i sm
Uni t 111 Web site pl anni ng, design and the wr i t er
Basic I I TML for wri ters
Audience analysis
Content planning., structure
Visual Design
Copyright issues
Web page elements
Paper V I I
3 3
Unit I V Online research and Kthieal issues
Conducting online searches. research and inlervievvs
Onl ine searching techniques
j ournal i sm ethics, and restraint in new media
: Accuracy
Privacy
Fairness
:. Li nki ng
Journalistic integri ty
Citing Internet sources
Legal issues in cyberspace. Questions of Pl agiarism
Using social media to engage public
Unit V Wri ti ng and editing for the Web
Overview of Web wri ti ng
Linear v.s. nonlinear form
Writ ins.' for the screen vs. w ri ti ng for prim
Web page wri ti ng techniques
Web page style. Hdil ing web text
Storytelli ng structures that work on the Web
Practical: To. prepare a website o f (heir own wit h exeereises in Visual design. Content
management. Non Linear and Linear formats.
34
Suggest e cJ R e a d i 1 1 :
On Line Journalism. Tapas Ray Foundation Books
and New Media by Jo[in v.pa\ li k(Cou!mbi a Uni versi ty Press.200!)
introduction Di gital Journal ism: Emerging Media and the Changing Hori zons oi ' Journalism.
Edited by Kevi n Kawamoto(Rowman and Li I Itlelle Id Publishers.2003)
Journalism to Onl ine Journalism: Publishing News and Information by Roland De \ Vol k( Al l vn &
Bacon.2001)
Kumar. Keval. Teleommunications and New Media Technology in India: Social and Cultural
Implicati on. Gazette. Vol ume 54 no 3. pp 267-277. 1995
Pa p e r - VI I I
Reporting And Edi ti ng For Print
UNI T I Covering nous
Reporter- role, functions and qualities
General assignment reporting/ worki ng on a beat
Covering o f beats- crime, courts, ci vi l administnuion. health, education, spoil s, mofussil
reporting
UNI T 2 Interviewing/Types of news/leads
Interviewing: doing ;he research, setting up the interview, conducting the interview'
Functions o f Chi ef c f Bureau. Correspondents
News Leads/intros/ Special leads, articles, features, human interests
35
UNI T 3 The Newspaper newsroom
Newsroom, Organisational sc I up o f a newspaper, Edi torial department
Introduction to editing: editing symbols, functions, headlines, role o f sub-editor, news editor.
Edi tor
! I
Edi tori al page: structure, purpose, edits, middles, letters to the edi tor, special articles, light leader
Opi ni on pieces, op. Ed page
I JNI T' 4 Trends iii sectional i.ews
Week-end pull outs.
Supplements, Backgrounders
Special articles, eommns/eolumnists
UNI T 5 Understanding media and new s
Soci ology o f news
Obj ecti vi ty and ppbl i c-?ofpews
Neutrali ty and bias 'in news
Suggested readings
The Art of Editing, Baskett; an . Scissors, All yn and Bacon Publication
Dynamics of Journaiisin and Art of Editing, S.N. Chaturvedi, Cyber Tech Publications
News Writing and Reporting for Today's Media, Bruce llule and Douglas Anderson, McGraw Mill
Publication
Modern newspaper practice: A primer on the press, F.W. lodgson. focal Press
Reporting for the Media, Fred Fedlerand John R. Bender, O .ford University Press
Tbe Newspaper's Handbook, Richard Kecble, Routledge Publication
Principles of Editorial Writing, MacDougall and Curtis Daniel. \\ . i B r o w n Co. Publishers
Mass Communication Theory, Denis McQuail. Sage Publication-,
Internal assessment:
Internal assessment may be based on covering the beats ai d wri ti ng reports / intervi ewi ng
personalities, celebri ties etc. Exercises on editing copies, wri ti ng headlines, wri ti ng features.
Structuri ng a dummv editorial page, wri ti ng editorials etc. Discussions tests, debates and tests
may be held regularl y.
Semes t e r - ! 11
Paper I X
B r o a d c a s t , Joi i r n u l i s m
Uni t I Understandi ng Sound and Visuals
The sound medi um
Sound scape
Sound culture
Characteristics oi Radio
Radio-signs and codes.
The vi sual medi um
Image-Stil l to movi ng
Visual Culture & Poli tics of Image
Electronic Image
Television Image
Televi sion News Image
Idea o f Figuration
Edited liiKige <Dig tal image
Changing Ecology o f Images Todav
Cluiraeler siics o f Television medium
Unit li Bush's of Radio Production
Radio IdrriKils- Analogue lo digi tal
Types o f Soti i ul -Syi u\ Non syn , N.iuiral sound. Sound sourcing
Radio Sludio- Sludio layout, mixer. control Panel ele.
i 11i ( I I I Basics of Television Prodncfion
Television formats-analog ue lo digital
Portable television camera
Camera Accessories
I.ens ar.d Vi suali zation
Camera Movement
Visual Grammar- Type o f Shots. 1SU degree rule, continuity, .-.ho. reverse shot cut
away/in/Jump/Malch.
U N I T I V
Wri ti ng Broadcast News
R A D I O
- Sources
Clements
-News gather: ng processes
Wri ti ng a radio News copy
Television
Sourecs/Hlemenls/hews gathering Processes.
- I NC,
SNG
- OB
- PTC
- VO/ VT
- Anchor li nk
I Ni l V
Broadcast News - Cr i t i c a l Issues & Debates
Radio News &Cunent Affai rs -AI R-Voi ce o f India?
Lack o f commercial Model in Radio News
Analysis of Performance o f AI R Ncws-l l s Roie Presentation, Content.
Radio News- Form& Language. Evol ution wi th Technology
Uni t VI Cont empor ar y issues in tel evi si on news
Changing character of TV news
News as Performance & Construction
News as event
News gatherers as News Engineers.
Simulated Sound in News.
News Production Cycle.
News as Lntertainment
Voyeuri sm
Ontology and Evol ution o f Television News parlance
News form vi i i.1c - Cri me Politics tVSex.
.24 hr News f ormat.
l anguage o f TV News
Newsy ' Li ngo' - Breaking News. Ne w. Update. Exclusive. Prime Ti me Nows.TRP
TV News in a POST Modern World.
Pi adi cal Exercises -
Vi si l i ng ;i ! V nevv.s room/ or a radio news room
I l ow lo devise a TV and Radio Interview
Wri ti ng and recording a radio news .siory and a leievi si on news siory
Niij'.'f. c.slcd Ki ' i i di t i ys:
1lie I Tie \ is i<mi Reader. Edi led by -Roberi e Al l en and Ai ..letie I l i l l (l ul - 200-4).. Routledge
( 'ril ical Ideas in I V Sludio. Oxford Televi si on Studio. John ( Di ner. Clarendon Press ( lid-1
National I'elcvi.sioi* Violence Sludy, Saite Publ i tal i n;i ( I-d-11>SN)
l ei evi si on Handbook by Patricia Holl and, Rout ledge li d-UA;7)
I l>" P I i<> I I ' . n. I Ko. a b y ' ' ; r r . ' l L L m i i . g . 1, vi..wii u>>u t v . sew Y o r k 2 u u J )
A Study ol' Modern l ei evi si on, b\ Andrew Crisell, Imrr chapter page I - 1 C and i el e\ i - i on
l- lenves. news and cunvnt a Hairs
P. (' Chal lerjee, I broadcasting in India. New Delhi. Sage l l | S7
Reading Tel evi si on.by John [ i ske and John Hartley Ro
Paper X
i n t c n u i f i o n n l P o l i t i c s
Uni t ! Appr oi H' l u' s and Concept s
1. Hnof understanding o f some major approaches to International Polities.
Realism, Liberal i sm. Marxi sm, and Constructivism.
2. Introduci ng important concepis of International Relations (in briel )---Balance ol pov.er.
Coll ective Security. National interests. Diplomacy. Cold war.detcnte and
Decolonization.
40
Uni t I! I ndi a' s l-Y-eign Poli cy
- Non- Al i gn Movemeni. Changes and Conti nui ty in Foreign poFcy. Relevance of NAM. ini
and Maj or Powers specially wi th USA and USSR and now Russia.
1. Nucl ear Disarmament and India's stand on nuclear Weapons.
Uni t 1!J Indi a and its nei ghbours-
1. Our relations especially wi th China and Pakistan. China as a new emergi ng power and
impact on global poli ti cs and in South Asia.
2. India and SAARC. Identify areas and issues o f confli cts and co-operation.
Uni t I V Uni t ed Nat i ons
1. - I l ow does it function'.' What are its objectives? India's Role in U N. Peace Keeping..
2. Security Council - its functioning A ease for resti nam ing o f the smi r i l x council?
.V Worl d Bank. IMP and other institutions. Politics o f f i nanci al Aids.
Unit V Cont empor ar y Gl obal Concerns
1. Global Terrori sm. Cli mate ( 'hange. cimi ic eon'li cis.
Suggested Readings-
Sikvi. Rajivf 2<)<K)). Challenges and Sliategy: s e.hirl.ina. Indi a s f orei gn Policy. UUP: N.
Delhi.
I larshe.Rajan and K.M. Sethi (20091. Pngaging wi h World: Cri ti cal ReHe--lions on ludi;
forei gn Policy. Orient Black swan: New Delhi.
Bajpai. Kanti ( 2005). International Relations in India. Orient Blacksawn: New Delhi.
Pant. Harsh V. (20(H)). India's forei gn Policy in Unipolar World. Rout ledge: New Delhi.
Shridhran.E. (2007). '1he India-Pakistan Nuclear Relationship: Theories of Deterrence.
Koutledge: New Delhi.
I )i xi I , -I.N. (..002', Indi a s Foreign Pol icy: Challenges to Terrorisn'i, (yan Books: New Delhi.
Mal i k, Pri yaranj ani( 2010), Indi a s Nuclear Debate: Fxceptionali sm and the Bomb. Roiuledge:
N i w Delhi.
John Al l phi n Moore, Jr and Jerry Pnbantz (2008). The New Uni ted Nations, Pearson Education
Delhi.
Goldstein, Joshua S. (Fi fth Edi ti on2003), I nternati onal Relations, Pearson Education : Delhi.
Taylor. Paul and A.J.R. Groom (eels. 2000), The Uni ted Nati ons at the Mi l l enni um,
( 'onti nuum:London.
Gareis. Sven Bernhard and Johannes Varwi ck,(20 )5). 'The Uni ted Nati ons: An Introduction,
Palgrave Macmi l l an: Basingstoke.
l i avl i s. John and Steve Smith (eds.) (Thi rd Edilion20;)5.). The (i l ohal i zat i ou <>/ Worl d I' oi i t i cs.
O v f o i v j I I n | ' ;'* S 7 NJ f \ y
42
Paper XI
Pr ess L a ws a nd E t h i c s
Uni l - I Slate, Medi a and Law
"The Fourth Estate and the idea ol democracy
I he Indian Context
History o C ress Laws in India
Uni t -2 Freedom of Press and the Press Laws
Laws - Bi l l s and Acts. Ordinance. Regulations. Statute, Code, Norms. Conventions
Freedom o f the press and the Constitution
Interpretation of Press Freedom
Right to Information
.Article 19(1 )(a) of the Indian C institution- Freedom ol'speech and expression
Arti cl e 19(1 )2 reasonable restrictions to freedom of the press
Case studies on freedom of spceeh wi th reference to media
Issues of Privacy & Censorship
Committess- Chanda, P.C. Joshi Con mittee. Varghese Commi ttee. Baebawat Committee
Press Commi ssions- First and Second
Press laws before and after Independence
Uni t l i i - Press l avs , Act s and Regul a' i ous
Basic termi nol ogy-ai rki avi t. accused, acqiii:*nl, bail, conviction, defendent. evidence
Plaimil Vprpseeuti on. pri ma lacie. subjndice
Sedi t i on-i nci tement to violence (section ! 2 1 iPC) !PC" 121 read wi th 51 1
inflammatory wri ti ng (IPC V'G)
Del amal i on (I PC (499) 500) ci vi l and cri mi nal del'amau'on-libel, slander
Parliament:1.!')' privileges / Articles 105 ( Pari amen,) Arti cl e 194 (Slate
Legislation)
< Parliamentary Proceedings Act. c\e.
Contempt o f Court
Press Regi stration of Books Act. 1867/19.55 role of RN1
Intellectual .Properly Rights
Offi ci al Secrets Ael 1923
Copyri ght Act 1957
Worki ng Journalists Act
Ihe Press Council Ac I (Press counci l as a regulatory body- powers, guidelines etc)
Right lo Informati on Acl 2005
IJnil IN'- Broadcast, Cyber and Laws pertaining to Advertisements
l.avvs f or Broadcasting sector: Prasar IJIiarli Ac! 1990, Broadcasting Bi l l . Ci nematography Act
1952, Cable TV Networks (Regul ation) Act of 1995.
Public Poli cy Issues on Ai rwaves; Communi ty Radio Advocacy
Cyber l aws; IT Act of 2000 and Media. Convergence Bi l l (io be enacted). Regulator)
Commi ssions o f New Media
Advertisement ano Law; Advertisement Act oi' 1954, Indecent Representation (Prohibi ti on)
Acl. I9.S6, The Drugs and Magi c Remedies (Objecti onable) Advertisement Act o f 1954, Issues
o f Consumer Protection, The Commercial Code o f AI R & Doordarshan
Unit V ML I) I A ETHI CS
Basic Lthical Theory: I li sl ori cal Perspectives on TThics
Fairness and Obj ecti vi ty
Debates on Obj ecti vi ty Vs Subjectivity
44
Self-regulation Vs Legal Regulation
Legal rights and responsibilities of Journalists
Social Responsibility of Press
Regulatory bodies like Press Council, Edi tor s Gui ld, etc..
Issues related to Media Ethics-Media and Human Rights, Media Vs Market. Sting Journalism.
Discussion on Reporting of Issues relating to Sex, Violence. Gender. Religion. Caste, etc,.
Suggested r cadi ng-
Vekat Iyer- Mass Media Laws and Regulations in India-Published by A MIC'
D.D. Basu- Press Laws
Paranjov GuhaThakurta (2009), Media Kthics. Oxford Uni versi ty Press,
P.K. Ravindranath Press Laws and Ethics of Journalism, Author Press
Pavan Duggal. Cyoerlaw in India. Saakshar Law Publications
Rajan. N. (ed.) (2007). 21st century j ournal i sm in india. New Delhi, Sage Publications
A n i l K. Di xi t (2006), Press Laws and Medi a Ethics, Reference Press
K.S. Venkateshvvaran Mass Media Laws and Regulations in India. Published by Asian Mass
Communication Research and Information Centre
Internal Assessment- The internal assessment1wi l l be done on presentations and written
assignments.
I r i n l J o u r n a l i s m a n d I V o d u c l i o n
( nil I: Specialised Reporting
Pol itical
Parliamentary
Inl ernal i oml Affai rs
Interpretative reporting
In- depth /Investi gati ve report ini.'
Unit 2 : DilTn ni l formats of journalism
Magazine journali sm
( :ih|onl ioumal ' snv ( VlobrUv/ P-!"e3
! hold i ouni al i sm/Photo-edi ti ng
Unit 3 : Newspaper production
Newspaper make-up
i Vsi gn process (si /e, anatomy, grid, design)
I l andli ng text ir.atter ( headlines, pictures, advertisements)
Page make-up ( front page, editorial page)
I .ayoul and forma'
Typography
Copy preparation
Paper X I I
46
Printing Processes : Traditional vs modern
Desk top publishing/software for print I Quark Express. Adobe Photoshop etc.)
Uni t 5 Current issues and debates
Ethical debates in print j ournaii si n
Contemporary issues in print journalism
Printing the newspaper( Practical Exercise )
Internal assessment:
Printing the newspaper. ( This includes the entire process from the story idea to the reader.)
Suggested Readings
Principles of Art and Production. N.N. Sarkar, Oxford Uni versi ty Press
Professional Journalism. M. V. Kamaih. Vikas Publications
Gropi ng for ethics in Journalism. Eugene IT. Goodwin. Iowa State Press
Journalism in Modern India. Ronald Wolseley. Asia Publishing Mouse
Print Journalism: A Cri ti cal Introduction, Richard Keeblc. Koutledge Publication
Journalism: Cri ti cal Issues. Stuart All an, Open Uni versi ty Press
A concise course in Reporti ng. B.N. Ahuja and S.S. Chhnbra. Surjoet Publications
U n i t 4 T e c h n o l o g y a n d p r i n t
Sciuesler-I V
Paper XI I I
DL VKL OPMENT C O MM U N I C A T I O N AND RURAL JOURNALI SM
Uuil I. Development: Concept, Concerns and Issues
* Concept o f development;
* ( 'luiractori.slics o f developi ng countries vis-tV-vis development;
' Development experience in the Thi rd Worl d' problems of underdevelopment;
* Measurement o f development;
* 1luman development Index;
* Physical qual i ty of l i fe Index
* Basic needs model;
f - t i u ] i v n i j / l m m s f >! / ^ * V : I ( 1" ) ! ! ' V ' I ' " ' 1^ ; T 1" T ' C Y O' ! : H
New/al ternati ve Paradigm;
* I IN mi l l enni um development goals;
Unit 2. Development Communication: Concept, issues and approaches
Concept o f Devel opment Comm anication; Terms related to Development &
Development Communi cati on - Development parti cipation, awareness, threshold, effort,
awareness, discontent, moti vati on; sustainable development, praxis
Genesis /p.v.olution o f Development Communication;
* Phi lo.ioph} & Approaches to Development Communi cati on (Empathy, Di ffusi on, Magic
Mul ti p!! .t ):
* Development Support Communi cati on-Dcl l ni ti on. genesis, areas. Wood' s Triangle;
* Devel opment support communi cati on in India as applied to agricul tural extension, health
communi cation, population control, education and environment.
Strategies in development communi cation-Case studies and experience.
48
U n i ! 3. M e d i n & D e v e l o p m e n t
Mass Media as a tool for development;
Problems with the use of media for development:
Creati vi ty in media presentation of' development issues;
Role & performance record of each mcdi um-Pri nt, Radio, TV. traditi onal media,
documentaries oii development issues.
1CT & development
Role o f development agencies and NGOs in Development Communi cati on.
Uni t 4. Communi c at i on & Devel opment : The I ndi an Experi ence
Communi cati on scenario;
Development paradoxes;
Skewed disparities;
Social & economic development;
Rural & Urban development:
Role of development communi cation in Incia;
Cyber media & development; e-governance, digi tal democracy A e-ehawpal,
development & human rights: ci vi l society & good governance.
Cri ti cal appraisal o f development communi cation programmes in India such as SITE.
Kheda, Jhabua projects.
Panehayati Raj
Maj or development Issues in lndia-agric.ilture. health & f ami l y welfare, population,
women empowerment, poverty, unemployment, energy and envi ronmem. literacy, slum
development, water harvesting Si management. safe dri nki ng woier. communi ty
development, ucban sanitation, consumer awareness. Right to Inl brmati oi i { K l l).
Uni * 5, Rur al Jour nal i sm
* Informati on needs in a rural setting;
Rural newspapers;
Use o f tradi t i onal medi a f or devel opment in rural areas;
Probl ems faced in communi cat i on in rural areas;
Cri t i cal appraisal o f mai nstream medi a' s reportage on rural problems and issues;
Ef f ect i ve scri pt i ng f or rural media;
Rural medi a organi zati ons;
Tr i bal communi cat i on-speci f i c features o f tri bal soci ety;
I nf or mat i on needs i n tri bal setting;
Cri t i cal appraisal o f mai nstream medi a s reportage on tri bal probl ems and issues;
Effective scri pti ng for tri bal media; t ri bal medi a organi zati ons.
Practicals
-Project on any development issue;
-Reporti ng on the envelopment communi cation strategy o f any NCiO;
-Designing effective communi cation material for development;
-Preparing a mul ti -medi a campaign on a social issue.
Suggested Readings:
Rogers Fverett M : Communi cati on and Devel opment- Cri li cn) Perspective.
Sage, New Del hi , 2000
Sri nivas R.Mel kote & H. Leslie Steeves: Communication For Devel opment In The Third
Sage Publ ications.
Bel mont CA ; Technology Communi cati on Behaviour. Wordsworth
Publication, New Delhi. 2001.
Dr. Ani l Kumar ; Mass Media and Development issues, Bharti ITakashan,
Worl d.
'.0
Upadhyay Varanasi. 2007.
UNDP : Human Devel opment Report (published every year) Oxford
Uni versi ty Press. New Delhi.
World Bank : Worl d Development Report (published every year) Oxford
Uni versi ty Press, New Delhi.
Wi l bur Schramm : Mass Media and National De\ elopment- the role of
information in developi ng countries. UNHSCO/ Stanford
University Press, >964.
Amartya Sen : Devel opment as freedom. Al f re 1.A Knopf. New York. 1999.
Daya Thussu : Media on the move: Global f l ow and contra fl ow: Roulledge.
London. 2006.
D V R Murthv : Devel opment Journalis n, What Next? Kanishka Publication.
New Delhi. 2007.
Ghosh & Pramanik : Panchayat System in India, Kanishka Publication, New
Delhi. 2007.
Shivani Dharmarajan : NGOs as Pri ne Movers, Kanishka Publication. New
Delhi. 2007.
What Do We Mean By Devel opment: An Arti cl e bv Nora C Quebra! in Inlernatfonal
Development Review. Feb. 1973. P-2N
Modern Media in Social Devel opmeni : I laiish Khanna.
Keval J. Ku ma r : Mass communi cation in India. Jaico Publishing i louse,
Mumbai .,2005.
Uma Narula : Devel opmeni communi cation - Theory and Practice. l i ar Anand Publication.
1999.
l oi n- nat i onal Medi a Scenari o
I' ni l I : I he historical context
I Ik - ;uIvui l ol llu: popular media
Kadio and internal:onal communi cati on ( B1 (.. VGA, Radio Lurope, Radio Li berty )
Media during Worl d War II ( Nazi Pronaganda etc. )
I.!nil 2 : Media until (ho split of USSR
( 'old war- - From Communi st propaganda to Capitalist persuasion
Domi nati on of the world news agencies./ Haws in the fl ow o f news
I )rmand for N W l ( ' ()/ Communi cati on debates
Mae Hride Commi ssion and IJNLSCO
i i 11 ii 3 : Media before, during and post ')/11
I'l ist televised Gul f war/ CNN and Peter Arnett controversy'
Media anti Gul f wai II/' Embedded Journalism
( hanging boundaries of j ournal i sm posi 9/1 1 ; Mappi rg the Al Jazeera phenomenon
I merging chaos of gl oba1news in the global publ i c space
Unit -( : Approaches to the riziny International communication
Discourses of globali zation ( wi th respect to media]
( ' 111iur 1imperiali sm
Impli cations o/ l he li berali zed global communi cation regime (legal, moral, cultural )
Regionalization and l ocal ization in the media market. Local and global
Paper XIV''
52
Unit 5 : The dawn of the internet age
From free f l ow o f i nf ormat i on to t ree f l ow o f commerce
Giobai digital divide
Blogging / War blogs
Media conglomerates/monopolies ( case studies ' Rupert Murdoch, Ted Turner.... etc.)
Internal Assessment:
The internal assessment wi l l be based on assignments. Group discussions and tests conducted in
class.
Suggested readings
International Communi cati on: Conti nui ty and Change - Day a Kishan Thussu. Oxford Uni versi ty
Press
War. Media and Propaganda : Yahya R. Kamal i por and Nancy Snow by Row,-nan and Li ttl efi el d
Publication
Communication and Society. Today and Tomorrow Many Voi ces One Worl d" Uneseo
Publication
Journalism after 9/11, Barbie Zeiizer and Stuart Al l an. Routledge Publications
War and the media : Reporting confl i ct 24x7. Day a Kishan 'hussu. Visiaar Pubiieati ons
Reporting w a r : Journalism in war time': Stuart Al l an and Barbie Zeli zer. Routledge 1>l i blicati(^n
CdobHi/.alion o f Corporate Hegemony.. Yahya R. kamal i por. New York Press
Pol itics oi news. j.S. Yadava. Concept Publishing and Co.
Media and commumeations in the third worl.4 'countries, Zaiiida Hussain and Vanita Rav
P a p e r X V
Adverti si ng and Publ i c Rel ations
(Juil! 1-Introduction to Advertising
Meaning and definition, need. Nature, scopb ;-nd funciions of Advertising.
Origin, (.'rmvth and development of ad vertising - advertising in the Global .scenario
1 ! ! .
Advertising as a tool o f coni i nuni cat i on- eoni mi i ni cal i on theories applie.1 to adverti si ng.
' i 1 1
. Role of At jvci'ti,sing-in marketing (i'nix): in society, in Public relations, in National
Economy aii d Devel opment ,
Types of advertising Commerci al & Non-commerci al , Product & Consumer, Cl assifi ed
& Di spl ay, Retai l & Whol esal e, Regi onal , Nat i onal & Co-operati ve, Govt , adverti si ng
Publ i c servi ce ad, Pol i ti cal adverti si ng, Corporate/ Inst i t uti onal ad, Publ i c relati ons ad, .
' 1 \ I . !-s.
1i l l . ; * . v. J U. U ' i
Advcrtising-A critical appraisal -Economic ,cultural, Psychological and Social
aspects of advertising
Advertising. Theories and Model s-AI DA model , D A G M A R Model .Masl ovv s
Hi erarchy Model
Nev' trends in Adverti sing
Ethical & Regulatory Aspects of Advertising-Apex Bodies in Adver t i si ng-
AAA1, ASCI and others t hei r codes.
Unit 2. Adverti sing through Print, electronic and online media
Types of Medi a for advertising -Pri nt , el ectroni c, cyber, out door, Transi t, direct,
speci al i ty. POP/ I n- shop media, yel l ow pages, cinema, t radi ti onal , ; i nf l i ght . Thei r
Characteri sti cs, Mer i t s & Li mi t at i ons
Media for Advertising Medi a selecti on, Planni ng, Strategy and Research
54
Organisation i - Adver t i si ng depart ment vs Agcncy-S'.ructii re, Functions, role &
importance .jAgency cli ent relationship, media buying houses, agency commi ssi on lac tors
affecting Selection o f advertising agency. Govt ad depu.
Mar ket Research, Segmentati on, Posi ti oni ng and Target i ng-
Advertising.;' Obj ecti ves -Setting the objectives and Strategies to achieve those
objectives.
Br andi ng- Brand image, i dent i t y, equi ty
Advert i si ng Budget -Det ermi ni ng adverti sing expendi ture, process and methods of
budgeting
Campai gn Pl anni ng-Vari ous stages of the campaign, inter-medi a co-ordi nation
Medi a Pl anni ng, Schedul i ng and Rcsearch-Selcction o f media category. Reach,
Frequency & Impact o f selected media. Cost & other factors ml l ucnci ng the choice of
media. Medi a Scheduling
Ad\ er t i si ng Product i on- Conceptualisation, Visuali sation and Creati vi ty, elements of a
copy, advertising message and its tynes, appeals, USP , copywri ti ng and ad designing
for print .radio. TV and cyber media
Uni t-3. Publ i c Rcl at i ons-Concept and practi ce
Meani ng and Def i ni ti on of Publ i c Relati ons - Its need, nature and scope, functions
Hi st ory , growt h and dev el opment of PR.
How PR is different from advertising, marketing, publ i ci ty and propaganda
Corporate i Communication, tools, techniques. Di fference between Corporate
communi cation & PR
Role of PR- m developing countries. Educational anti Research. Institutions, rural Sector,
in Defence , f v Political and Flection Campaigns
Principles of ubl i c relations
Tools o f Pufc ic relations- use o f news, speeches, special events, press relei.se. handouts
and leaflets, (audiovisual media, internet, e-mail, and digi tal photography, corporate fil m,
house journal,, annual report, speech wri ti ng, minutes and off i ci al memo. Institutional
advertising. :
Organi sati oi vof Public relations-ln house department vs consultancy.
PR in govt and Private sectors.
Unit -l.-PR-Puhlics au;l campaigns
PR with internal and External publics- employees, communi ty, industry, rriarkeiim*,
sl uuehol dets and investors, suppliers, govt, media, publishers, designers, photographers
and printers!
PR Campaign-planning, execution, evaluation
/ Research l or PR
Managing promotions and functions, VI I 5visits, publi c service acti vities, worki ng with
causes and ideas
Role o f PR in Cri si s management.
li thi cal issues in PR-Apex' bodies in PR- 1PRA code - professi onalism ,.PRSI ,PSPF and
their codes.
Uni t 5- Govt I nformati on systems
1 - .e.vvUuiiiw . pu^nwi i j , i mi i uuU iciaieu mciiKi ui ^i ui i /ui i ons.
Govt funded ce,iters for media learning
Pi actieals-
1. Design an ad copy for a product
2. Script wri ti ng for electronic media( Radio j i ngl e, TV Commerci al )
3 Planning & Designing advertising campaigns
-I. Cri ti cal evaluation o f advertisements
5. Planni ng and designing PR. campaign
SUGGESTED RE/ vDI NGS
1. David Ogi l vy, Ogi l vy on Adverti si ng ,Pan/Prion Books
2. f rank Jefkins Adver t i si ng Made Simple, Rupa Sc Co.
3. Chunawall a , Adverti si ng Theory And Practice, Himalaya Publi shing House
4. Aaker. Myers & Bal ra, Adverti si ng Management
5. Jeihwaney Jaishri.-Advertising , Phoenix Publishing House
56
6. Lewi s Herscheli Gordi on. The Complete Adverti si ng and (Marketing Handbook
Bonks
7. Mohan M a bender Adverti si ng Management: Concepts & Cases.
Tata McGraw Hi l l Publishers
8. Douglas Torin. i. he Complete Guide lo Advertising. MacMi l an. London
9 Black Sam & Mel vi n L. Sharpe, Practical Publi c Relations.Universal
10. Jefkins Frank Lutterworth, Public Relation Techniques, Heinmann Ltd..
! 1. Meath Robert L . Handbook o f Public Relati ons Sage Publications,
i?. . Dennis L. Wil cose &. Glen T. Public Relations. Pearson
13. Cnt 1ip S.M and Center A.H.. EH'eciive Public Relations. Prentice Hall
14. Kaul J.M.. Noya Prakash, Public Relation in India. Caleuita
Paper X V I
Reporti ng & Edi ti ng for Broadcast Medi a
Uni t I Broadcast news- Organization. Working. Radio News Rooms,
TV News Room (Hi erarchical structure..Organisation, worki ng)
Organization o f Doordorshan & AI R
Overvi ew ol other Departments o f a Radio News channel/TV news channel
Uni t I I Tel evi si on News St udi o & Producti on Techni ques
Li ghting.
Worki ng Layout o f PCR & TV Smdio
Equipment
Responsibilities/Production Techniques
Production process
Studi o i ntervi ew, 1 aik show, Discussion. New bull etin
Budge' mg ior Radio & TV.
Uni t - I l l Edi ti ng-Concepts & Evolution
Radio Edi ti ng
Sound edi ting.
Softwares, Techniques. Equipment.
Tel evi si on-Onl i ne Edi ti ng
Offl i ne editing -Li near. Non linear
Unit I V RADI O PRODUCTI ON- FORMA I S & PROGRAMMES.
Feature
Radio Discussion
Phone
Uni t V Studying Medi a Audiences
Changing oVofile o f Radio Audience in India-
From AM o FM
From Loudspeaker to Mobi l e R idio
Concepts o f Radi ocracy. Radiogenv & Radio Profi l i ng
Identity. Media and Mul t i eulturalism
Televisualit.y Media
Violence and Audiences-Overviev, o f theories & eontemporarv
Formats like (real i ty TV etc.)
Li ve Tel evi si on- Li ve audience (Ontology, i deology etc)
Introduction to Tel efemi ni si n
i
lnteractivits in Tel evi si on & Radio-Contemporary Debates
Citizen. Journal ism;.
Practi cal Exercises -
Conducting a Radio discussion.
Production o f edited capsules (For Radio am! I V )
Production of a brie''news bulletin
Conducting Television Interviews. Talk Shows
Suggested Readi ng:
Television .Field production and Reporting. Frederick Shook. Longman Publishers. 1996
Effective TV Production. Gelard Mi l l erson. 1993
Maki ng News. Uday Sahay. Oxford Uni versi ty Press, 2006
Electronic Medi a by John E Craft. Lredrie A Leigh and Donald C. Godfrey Ari zona State
University (Chapter 13 Audi o and Video System Page 27() lo 299)
Television Product on Handbook. Herbertl Xetll . Wadsworth Publishing.. 200S
The Television Reader. Edited by -Robert e Al l en and Annette Hi l l (Ed- 200-1)
Cri ti cal Ideas in TV Studio. Oxford Telev ision Studio, John Corner. Clarendon Press (Ed-199(>)
Television Handbook, Patricia Holl and. Rout, ledge (Ed- 1997)
The Radio Handbook. Carrel Fleming. Rout l ecg; (London New York 2002)
.A Study o f Modem Television by .Andrew Cri selL (Sections on hilotai.nmenl, I elevi sion ( ' ul l i uv
and Television Audiences)
Radio Journalism. Guy Starkey. Andrew Crbel e Publication. Sage, 2009
Psiper X V I I
New Me i l h i Technologies
Unit I Introduction to New Mcdin
New media - Meani ng and characteristics
Interacti vi ty and New Media
Economics o f New Medi a
Unit I I New Medi a Technologies and Applicatiioi
Di gi ti zati on o f media- media convergence.
Encodi ng and compressi on standards.
Tel ecommuni cati on- 30, 4G
I
Production l or the internet and mobile.
Onl ine broadcasting technologies- webcasting, podcasting, onli ne radio.
Satellite radio and satellite cinema.
Social TV, Vi deo conferencing
New media art- install ation art, digi tal art etc.
Unit I I I
New Medi a and Governance
E-Governance; Innovations in E-Governance
New Medi a and National Security
New Medi a .5 Surveil lance Technology
New Medi a I.aws and Regulatory Frameworks
Unit I V New Medi a and Social Change
Community Informatics
Open Source Approaches
Activism in Cyber space
ICT s and Gender; ICT and Social inclusion
Case Studies (Cyber Mohalla Project)
60
Uni t V New Medi a and Social Li fe
Net -worked Societies
Speed and Social Li fe
Social relationship and Identity - Onli ne and Onl i ne
Concepts of Vi rt ual i ty; Post- Modern Vi rtual i l i es
Ideas o f Vi rtual Space Vs Rea) Space
Youth and Social Networki ng
Ethical issues wi th Social Networki ng
Globali sation and Emerging Cyber Cultures
Suggested. Case St udi es: E Governance in Himachal Pradesh. Gujarat
Cyber Mohal l a Project by Sarai; Indy Media; Dernoth
Practical s
1) A observational l i el d project on use o f New media in Pancbyats/ rura areas.
2) Creating a mobil e capsule for social activism and marketing it though social networks.
3) Learning the bask s o f the production of a podcast.
4) Acti vel y parl i ci pa. e in ,a Cyber Media campaign or do a report-on Cyber Acti vi sm
5} Observational studies on Surveillance technologies. Youi l i :md Soci al Network inti
"I'Nlcd Headings:
! l and Hook ol Ni : w Medi a by I . i ev mmv and I . i vi ngst on, Sage ( St udent Edi t i on)
\
Upficii McOowci l & Kar l i k Pashupati ( nd) India's Internet policies: ownership, control, and
purposes'; Unpubli shed Paper,
IU? kevengo of !:ow Tech; aut ol abs, tele'centros ana' t a c t i c a l medi a i n' Sao Paul o by
k i char d Rosas, f rom Crisis Me d i a Sarai Reader 04
Kahn. R and I) Kel lner, New Media and Internet Acti vi sm: From The Bal ti c o f Seattle to
Bl oggi ng' New Medi a c Soci ety. Vol . 6, No. 1, 87-95 (2004)
Kvnberg A. and M. Bakardji eva, (2004), Virtual communi ty: No ki l l er i mpl i cati on" AVi r
Medi a am! Soci ety Vol 6(1): 37-43.
(,'astclls, Manual (2004) The Network Society: a cross-cultural perspective. Edward Elgar. MA
<( haiifi 'r I. ! o 0 v *" -! f i ' --ii, n v . ' . ' j f t h e .v.cici>. a ii tcorcucai oi uepnnt pp. J -
45. )
( i i l l , S.S (2004) I ndi a' s Inf ormat i on Revol uti on: A Cri ti que', Rupa, Delhi, 2004.
Lewi s Peter M. and Jones, Susan, From the Margi ns to the Cut ti ng Iul ge: Communi t y Medi a
and Empowerment , (eds.) (2006) Cresskill , NJ: Hampton, 256 pp
Van Di j k. J. A. G. M. The Network Society : Soci al Aspects oj AVtr Medi a", Sage
Publications, 2005
Jal (Tiitra.. Water Map: Soft ware for Rural Water Management by Vi krai n Vyas from Shaping
! echnoiogies Sarai Reader 03 (page 292-296)
i he Face o f The Fu:ure: Bi ometri c Surveil lance and Progress by Rana Das Gupta in The Cities
of Everyday Life, Sarai Reader 02 (page 290-296)
Why activists canno. afford to neglect the Internet by Aruu Mehta from The Public Domain
Sarai Reader 0 1 (V ; 40-146)
62
Medi a I ndustry Management
Unit I Media Management: Concept and Perspective
Concept of management
Classical and modern school of management
Functions and Principles o f good management
Ori gi n and growth, of media management
Development of media organizations as an Industry in India
Media management in the global scenario
Poli tical economy and media industry
Unit 2 Media In; jstrv - An overview
Media industry :h manufactured content and consent)
Ownership patli' ns in India
Characteristics . ' i f media industries
Consolidation and convergence
Mission and vision of Media Organisations
Structure of neVvjpaper organizations, news agencies, magazines, .Radio and
Functions of various departments of these media organizations
Media audiences and credibility
Media Management Models
Government-Media Interface- Policies and regulations
Unit 3. Media Economies and Marketi ng
Financial Management and budgeting
Sales, Marketing and Market analysis
Developing strategies for product, promotion, pricing, penetration and distribution.
Sources of revenue-circulation and advertisements
Problems of finance
Market Position of performance evaluation(TAM, TRP and HITS)
Problems of finance
Papei X V I I I
I ' i i if 4 I jilrcprcn^urshi p, Medi a managers and workforce
Arrangi ng equipment and personnel for a now media enterprise
Personnel management in media organisations
Quali ties and Functions o f media managers
pl anni ng and goal setting
E.nirepreneeria! freedom' and challenges
Uni oni sm i nmedia companies
Concepts of 1.eadership and moti vati on in the media
Unil-5- Medi a management: Insights, Practices and challenges
Legal, eihic-il and Social responsibil ity :n Media management
Case studio:-, o f Media Organisations
Practi cal :
1.To prepare a project on the management strategics adopted by any one. newspaper and
one tel evisi on channel.
2. Case studies o f di fferent media organizations
3. Wri tten assignments and Presentations
Suggested Readi ng:
!. Media Management in the age of Giams-Dennis L. I lcrrick(Surjcel Publ-cations)
2. Media Industries-History, Theory and MethodiEdited By- Jennifer Moll and Alisa
Perrei:.)(Wiley- Blackwell)
3. Managing Media Organisalions-John M. iavine and Daniel B Waekman
4. Newspaper Management- Gulab Kothari
5. Making News- Uday Sahay
6. Management of Electronic Media- Alan B. Alharran
7. Strategic management in media - LucyKung. SAGE
8. MansCiing Of Newspapers - PtuljnajaJ^, Kanishka Publishers Distributors
9. The. Fundamentals Of Marketing Edward Russel., Ava Publishing
64
Paper X I X
Communi cati on Research and Methods
Uni t 1 I nt r oduct i on to Research
Defi ni ti on, Role. Function, Basic and Appl i ed Research, Sci enti fi c Approach, Role of
theory in research. Steps nf Research (Reicarch question, ! lypothesi s. Revi se of
Li terature....),
Uai f i ! Methods of Medi a Research
Qualitative- Quantitative I'echnique. Content Analysis. Sui \ oy Method. Observation Methods.
Experimental Studies. Case Studies, lexi ual and Discourse Analysis; Rhetorical Research.
Narrative Analysis; Historical Methods.
Uni t I I I Sampl i ng
Need for Sampli ng. Sampli ng Methods. Representativeness of l he Samples, Sampl i ng Errors and
Distri butions in the Findings.
Tools of data collection: Primary and Secondary data- Questionnaire, Focus Groups. Telephone.
Surveys. Onli ne Polls. Published work.
Uni t I V Data A lulysis Techniques; Codi ng atuj Tabulation. Non-Statisli eul Method:-;
(Deseripdve and Historical)
Unit V Ethnographies inul other Methods
Readership and Audience Surveys; Ethnographies; Media Research as a Tooi o f Renor'ii!-.-
Ethical Perspectives of Mass Media Research; Worki ng wi l l ; Archives; Li brary Re s e a r c h :
Worki ng ivjth inlernel as a source: Wriling. - . nations. Mihhoi'.raphy
I ' i u (ical KxtTcisf
I laming Ilic Research Question; Wriliiis.', ;m Abstraci; Class Presentations o f proposed research
nhcse should be lied lo llie dissertations iliat sludei ls are planning lo iiiidertake in lie 6th semesier)
:(!!>,c.r.sfcd <Iinjj;>:
Mass Media Research by Wi mmer and Domi ni ck: Thomson Wadsworth
Media Research rccli ii iqui 'S by Art hur Asa Berber, 1908, Sai.v
Introduction io Communi cati on Studies I", loh.n Fiskc. I^NT R.iutlech'.e
\i i 'di a/Soei ety: hnlu tries. Images and Audiences by David Croteau and Wi l l i am I loynes l ine
!'t>r<'r Press (I or ' 'as.- Studies)
Paper XX
Radi o & T V Producti on
UlNIT I Public Broadcast Model
* Public Broadcasting Model in India-Evolution. Concept. Pol icy, legal framework,
Purpose, Funding, Ownership, Access.
Publi c Broadcasters in India
- AIR
- Doordi-rshan ( Sr i ' F TO SAI I - FLI TF)
v Gl obal Ov e r v i e w - Bri t ai n, Net her l and, Sout h Af r i ca, Ar ab Nat i ons
* Democr at i z at i on o f Me d i a - Par t i ci pat ory ; ommuni cat i on Vi deos
Co mmu n i t y Radi o
* Ca mp u s Ra d i o
Cl i Hi i yi rui Me di a F o r m & ! ; ut ure o f P S t i T
66
Uni t Hi -Pri vat e i3yondensliu!j,-Fn!er^>.' iH'L .uid I mpact
. Private Broadcasting in I ndi a- FwUi t i m. Pol k) . I c;ui! Framework. f u r p o h ndm;/.
Access.
Commercial Radi o-FM Broadcasting.
Private Vs Public Debatc-
Uni t 111 Radi o Genres and Advanced Product i on
-Radio Drama
-Radio Documentary
UNI T I V. Advanced Tel evi si on Product i on
Documentary fi l m making
1l ow to produce a Documentary
New Forms & Experi ments u i.ii the Documemar\ tor n.
Camcorder cults.
Documentary as counter Cinema.
Uni t V- Product i on
Product i on o f Tel evi si on Document ary
Pract i cal Exerci ses
Product i on ol ' edi t ed capsule.'! (For Radi o and TV)
Production---)! Documentary (as mentioned in Unit V)
Sludcnls si h mi Id visit a ( amptiM Radio or a ( omnmi i i l y Radio and do i-ollahoi a! i\
productioi is ;;i Radio l al k/Radi o I )raina/Radio Documentary
and I ui l i ' i l : i i ui i K' i i l , I >avii Kishan Thussu. Sage I vihIii;i! i t >n, 2007
i vyi ai d Conni i ' aci al Logi c' by Iiklc|K-n<lent f i l m and Video fi om Semi nar, Vol. 455, July 1997
(! or debale on Public Service Broadcasting)
>1.1n *i Ne ws . ' kl av Sahav. ( K l o n l 11n i \ e ; s i l y Pre,->s, 2 0 0 6
1h1 <'j 11 111ami.: I a \ idci . I i in cel ine I lie I )i ui ancil lary li hi i In' ] <a i i \ JMehroi i a. Ly PSB I (sc veral
In a i articles)
i Mhcr Voices: I I). Sti invy. 1 for (. oinraunitv Radio in India by Vinod Pavra\ala and kanchan
Mahk. Sage
Il i c Dynamics oi Social Change: The Pole of Tel evi si on from Television i i ( ' ontcmporarv
\.\ni by l aci i cl i Ri< hards, S U I L
( Mhcr Voices: I l i c Struggle for ( 'omni uni l v R; dio in India by Vi nod Pavraxala. Sage
Broadcasting in India: P C ChatLaj i , Sag: Publications. 1991
.aui i ncs wvci .souiii /\s:a: Broadcasting. cul ture and the Public Pitcrcst 1>avid Page,
\\ i l l i ani Crawl ey, Sage Publications. .'. 001
K Sadanandan Nai r & Shi rl ey Whi l e (bd) Rersjjccdves an Devel opmeni { ' ommi mi cal i on: Sage,
New Delhi
Singhal, Arvi nd & Lverett M. Rogers (1989) Indi a' s i nj ormai i on Revol uti on; Sage, New Delhi.
Monroe Price & Stcfaan Verhul st (Pd.) Broadcaslin;.' Reform in Indi a\ OUP. Delhi
Imroduci i nn io Documentary by Bi l l Nichols. 2001, Indiana I ini vers it) Press, page 1 to 49
( laimmg die Real: die Documentary f i l m Revisited by Brian Wi nston. 1995, Indiana Uni versi ty
Pi css Page 11-14
Sai clhtcs Over South Asia: Broadcasting. Culture and die Public Interest - David Page.
Wi l l i am Crawl ey Sage Publi cations, 2001
Practising Journali sm: Values, Constraints, Impli cations, Nal i ni Raj an. Sage Publ ications, 2005
lillp:/7\vw\v. mdiaiogci !icr org/2(.>06,{Moy/sb\-'-e rail jo: [it ill (communi ty Radi o;
i nt er nshi p -4-6 \vcc ks(m:, i i uh)t i )ry)l )uri n the summer break
Semester VI
Paper X X I
Human Rights, Gender and Envi ronment
1. Understanding Social Equality: caste, gender, ethni ci ty and class as distinct categories
and their relations.
2. Human Rights: Meanings, UN Declarations, Human Ri ghts and Indian constitution.
National Human Rights Commission. Human rights and marginalised groups. Human
Rights Movement in India.
3. Gender: Understanding the structures of Patriarchy. Economic and Political
empowerment o f Women in India. Laws and Institutions related to Women rights.
4. Environment and Sustainable Development. UN environmenti'il programmes.
Policies and Programmes of protecting Envi ronment in India.
5. Globalization and its impact on Workers.. Peasants, Dal i ts and Adivasis.
Suggested readings:
Agrawal, Ani l and Sunita Narain(1991). Global Warning and Unequal World: A case of
Environmental Col oni al i sm, Centre for Science and Envi ronment, Delhi.
Baxi, Upendra ( 20'h2). The Future of Human Rights. OUP, New Delhi.
Beteille, Andre(20'O3). Anti nomi es of Societ /: Essays on Ideol ogy and Institutions OUP: New
Delhi. i :
Geetha.V (2002). Gender. Strce Publications: Calcutta.
Guha Ramchandra Und Madhav Gadgil ( 1993). Envi ronmental Hi story o f India. Uni versi ty of
Cal ifornia Press: Berkeley.
Monun. Nivedita ( )00). Gender anti Pol.ties in India. OUP: New Delhi.
Shah, Nandita and Nandita Gandhi ( 1992). Issues at Stake: Theory and Practice in
Contemporary Women s Movement in India. Kal i for Women: Delhi.
Datta, Kusum(2007). Women's Studies ard Womens Movement in India Since the 1970s: An
Overvi ew Kusum Datta, The Asi ati c Soci cty. Delhi.
69
bay. I i aka( I (>99) f i el ds ol Protesl s: Women S Movement s m I ndi a. I h)i \ <_t s i l \ o f Mi nnesot a
I'less.
Kislnvar, Madl m (1999) OIT I he Heaten Track' Rethinking Gender Justice for Indian
Women, ( Hl l :Nc'v I )elhi
' Ik's, 1lavia ( I <)<>) Law snul Gender I nequal i t y: The Politics of Women's Rights in India.
; >\ Iok.1 i 'Di versi fy Press.
Kuntai . Radha I he History of Doing, An illustrated Account of Movements f or Women's
Rights and Feminism in Indi a, IS(H)-I9'J(),
X X ! I
Semi nar on ( h i r ent Af f a i r s
i -t n in;.', (he course o f (he semester each student wi l l be required to do an in-ueplh study of a topic
i '.iv.-i' mi ! as a seminar.
Seminar prc.'-eiilalions on iopics assigned by I he leachci'.
* Students should also submit i ndi vi dual assignments on these topics.
The f i nal presentations should be made in the presence of the class, the teacher
concerned and at least one more teacher/ expert.
Marl s to be allotted to the student in continuous internal evaluation by the teacher as well
as on the final presentation in the present': of the expert.
j Srcak-np of mat Iks
I. Continuous evaluation based on attendance, consistency and parti cipation in seminar
discussions -50 marks
2. Final Presentations - 50 marks
Paper X X I I I a n d XXl V
Research Dissertation
Maxi mum Marks for the Dissertation (paper 23 and 24) are 200
Break up:
External Eval uation 100 marks
Internal Eval uation 50 marks
Vi va Voce 50 marks
I) The committee recommends that the students should be encouraged to begin work on their
dissertations in the V semester as practical exercises tor Paper 19.
II) The committee recommends that the internal faculty's hours for dissertation supervi son must
be included in thci-- weekly time table hours. It should be made mandatory for the students to
meet the dissertation supervisor twice a week. Internal Eval uation should be lied lo their
regul arity and consistency.
I I I) The colleges should form a committee o f external evaluators as well as examiners lor Viva
Voce consisting of journali sts, media cri tics as well as academics. Each member o f i l k
committee should be given at least I wo dissertations to evaluate to facil itate a comparative
analysis.
Instructi ons f o r Paper Setter/Moderator
Maxi mum Marks 75
Time 3 hour;-'
Total Questions 5 questions of 15 marks each
Internal assessment- Internal assessment of all the papers will be done on written
assignments, presentations in class and practical oxcrcincs meii lioned abo' / e.