Pratap Bose, the former CEO of O&M India who joined the Mudra group as its chief
operating officer (COO).
Madhuar amath a!so wored in competitors compan" and then had joined mudra again. Chuck Brymer, President & CEO, DDB Worldwide Marketing: #$he management process responsi%!e for identif"ing, anticipating and satisf"ing customer re&uirements profita%!".' Advertising: #(d)ertising presents the most persuasi)e possi%!e se!!ing message to the right prospects for the product or ser)ice at the !owest possi%!e cost.' RECENT **B Mudra wins (rshi"a Internationa! account. The agency's Mumbai branch will handle the business. **B Mudra has %een awarded the creati)e mandate for (rshi"a Internationa!. $he agenc"+s Mum%ai %ranch wi!! %e responsi%!e for this account. (ccording to industr" estimates, the ad)ertising spends are pegged at ,s -./-0 crore. TOP 5 AD AGENCY IN WORLD- WEIDEN & KENNEDY DROGA 5 GREY BBDO O&M MARTIN Ogilv & !at"er # $%&' (sa# )* Walter T"+!,s+n -)WT. s(&sidiar +$ Wire & /lasti% /r+d(%ts -W//.# 0+1e 0intas &/artners -(k. 2lig"t date 3 ad +n air date A4% servi%e de,t 3 ,r+5e%t GAM6T 7 8CO/E 4 RANGE Mudra has 1 specia!ist units inc!uding Mudra 2est, Mudra 3orth & East, Mudra 4outh so!utions which pro)ides c!ient %usiness so!utions through ad)ertising. Mudra west is a Mum%ai %ased agenc". Mudra north and east inc!udes *e!hi and 5o!ata. Mudra 4outh inc!udes Cochin, Chennai and Banga!ore Ppt Others $as oriented %ut a!so %e!ie)es team effort T"e t"(!& ,rint'''' &(t signat(res +$ e!,l+ees
Boom %oom %oomer, dhara/6 shudh dhara, !ic 7indagi %aad %hi, saath %hi, I !o)e "ou rasna, (!so / /water sanitation, 8I3I f!u Water /4trateg" and design consu!tanc" ser)ices Maatra / 9oca!isation & Pre/media ser)ices Tri&al DDB India (Interacti)e & 3ew Media RA// (*ata *ri)en Mareting DDB 9ealt" & 0i$estle communication re&uirements of the hea!th and !ifest"!e space. M(dra C+nne:t:' It pro)ides ad)anced %usiness so!utions through media. Its focus is to !e)erage the con)ergence of media to effecti)e!" de!i)er integrated &inno)ati)e media so!utions. $he agenc" has operations in si: cities and team strength of o)er ;. peop!e. M(dra /ri!e gr+(,:' Prime site is out of home ser)ices inc!ude con)entiona! outdoor, am%ient and uncon)entiona! media. It has the most e:tensi)e nationwide networ co)ering o)er <.. marets. Prime site is the on!" comprehensi)e out of home communication agenc" in India with pro)en e:pertise in the c!assica! outdoor medium a!ong with )a!ue added capa%i!ities in retai! merchandising and design and consu!ting. It is the !eader in out of home %rand communications. Prime retai! is India=s !eading agenc" pro)iding ser)ices in retai! and )isua! merchandising. M(dra Celsi(s:' Ce!sius adds e)ent so!utions to the p!atter of ser)ices offered %" the Mudra group. 2hi!e focussing on pro)iding e)ent so!utions to c!ients, Ce!sius wi!! a!so !oo at de)e!oping e:perience measurement too!s to he!p c!ients measure the return on in)estment (,OI) of their acti)ities. Ce!sius focus pure!" on %rand/re!ated e)ents, and not compete direct!" with e)ent management companies. M(dra Kidst($$:' 5idstuff is a part of Mudra Ma:, is a promotiona! mareting compan" specia!i7ing in e)ents, samp!ing and consumer promotions. 5idstuff is designing %rand promos that are deri)ed from the o)era!! %rand strategic re&uirements. It is a!so in)esting in peop!e and their si!! sets to impro)e the &ua!it" of ideation and creati)it". M(dra 8treets!art:' 4treetsmart is Mudra=s second OO8 specia!ist agenc", which aims to pro)ide a new/age interacti)e edge to outdoor space. 4treetsmart was !aunched for the purpose of contro!!ing the increasing competitions and conf!icts in the compan" due to the increase in c!ients. M(dra M(lti,lier:' Multiplier denotes multiplication of business through the process enhancement and optimum utilization of people, solutions, and sales. The services that the business entity will provide to its clients range from recruitment, training and development, payroll management, trade consultancy and implementation covering consumer and trade loyalty programs. It provides a complete array of activities targeted to support a company's sales process in the face of an emerging Indian retail landscape. Multiplier Trade Marketing promises competent sales coordinators. Remember the little boy, enticed to return home with the lure of jalebee on !"# !he earlier cam$ai%ns of the brand such as Dhara Dhara, &hudh Dhara and 'y Daddy &tron%est had scored hi%h on the recall list of consumers( !he !"C dri)es home scienti*c research, which says that consumers need to +ee$ rotatin% the ty$e of their edible oil to moderate their consum$tion( DDB 'udra, Dharas creati)e a%ency on,board since its ince$tion, has conce$tualised the !"C( Cha!!enges > #(s India is set to %ecome the "oungest countr" %" 6.6., it %ecomes ine)ita%!e for %rands, right from %eers to %ans, to neg!ect this )ita! and powerfu! segment of our nation / the ?outh. $he %iggest cha!!enge faced %" %rands toda" !ies in the sheer di)ersit" and fast paced transformation that taes p!ace within this age group. *ata that is important, or in toda"=s term @trending=, one da", %ecomes sta!e and outdated the )er" ne:t da", e)en %efore it is compi!ed. $his maes it comp!e: to pinpoint what wou!d %e the %est wa" to engage with the "outh' //////// rata, B +se Chief Operating Officer, **B Mudra Aroup 6. #Mareters wrong!" assume that &uic fi:es !ie ce!e%rit" endorsements, popu!ar !ingo, %right co!ors, fanc" design and %om%arding socia! media wi!! do the tric. (fter reading most other reports on "outh %eha)ior, we rea!i7ed that e)er"one is just scratching the surface. (s Pratap right!" said, data e:pires %efore e)en it reaches print.' / 8a!ak C"akra&art Chief ?outh Mareter, **B Mudra Aroup 1. One of the greatest cha!!enges to access the minds of India=s ur%an "oung is to %e a%!e to cut through the socia!, economic and cu!tura! di)ersities as the" often end up creating confusion.
Data Science for Business: Data Mining, Data Warehousing, Data Analytics, Data Visualization, Data Modelling, Regression Analysis, Big Data and Machine Learning
Alexander Brem, Éric Viardot (Eds.) - Adoption of Innovation - Balancing Internal and External Stakeholders in The Marketing of Innovation-Springer International Publishing (2015) PDF