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CHAPTER-1
INTRODUCTION



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INTRODUCTION

Every company want to earn maximum profit as well as satisfaction of consumer
by providing best quality product, multiproduct. So company launched new product
with different test and quality but at initial level most of the product, company suffer
many product. The main reason to undertake this study is doing sales & promotion
activities on new product and existing product which is not running in the market.

Bharuch, Dahej, Ankleshwar these are those place where we done the sales and
promotion activity on 500ml kinley water and coke, mazza.

These are the activities which we were done during our training.
Promoted new product of kinley 500ml water and coke also.
Availability of 200ml coke and 500 ml water.
problem solving

The report gives a true picture of the practical activities done by us within the
areas assigned to us.

With the development of world and human being, the taste, need and the attitude
of human being also changes. India is one of the common market in the world with a
population of more than one billion. Soft drink is a popular common product which is
generally purchased by consumers for quenching their thirst in summer and also to
have cooling refreshment. As far as the market of soft drinks is concerned, it is facing cut
throat competition from the larger number of soft drinks available in the market.
Different brands are available in every segment of flavours, but the attitudes of the
consumers differ from each other due to several factors. Every company tries to
increase their market share and their sales volume. Discounting system followed by the
companies proved to be an essential factor to boost up the purchases made by the
retailers. The companies try to attract the retailers to purchase more by providing some
schemes or incentives or cash/card discount. If more discount or any other incentive
scheme is given to the outlets, they make purchases to avail that offer. Therefore, it is
essential for any company to have an efficient and effective discounting system.
Distribution is the spine of any FMCG company. The main function of a retailer is
to bridge the gap between the supplier and the customer. The central focus of
distribution is to increase the efficiency of time, place, and delivery utility. For any
FMCG product it is essential to have a good distribution network which should be better
than that of its competitors.


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Distribution is the key area for any FMCG business. For a smooth distribution
network, it is essential to keep the retail outlets satisfied which in turn mainly depend
upon the profitability. Their profitability is checked by keeping a satisfied profit margin
for them. Apart from that, the company also provides discount on purchase of different
pack sizes to some HVOs which in turn increases their profit margin. Sometimes the
company also provides incentives to the outlets which make frequent and high
purchases. To meet stiff and challenging competition from some of the other brands, it
is essential for the company to have an effective and efficient distribution network.
Therefore, the company tries to keep the outlets satisfied by offering discounts and
some other incentive schemes from time to time.























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CHAPTER-2
Research
Methodology


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Research Objective:

Primary objective
To know about customer brand awareness and Customer perception towards modern
trade.
Secondary objective
To know, How to promote new launched product.
To know the merchandising at Coca-Cola.
To Undertaking Selling activity of Coca-Cola.

A. Scope of the study

To learn about arrangement of the display in RETAILER SHOP.
To learn, how we can increase the sales in modern trade.
Provide the information to customer.
To promote the new launched product KINLEY WATER (500ML) & COCA-COLA
(400ML).

B. Method of Data collection

Research plan:
Type of Research: Descriptive
Data collection:
Primary data collected: Observation
Secondary data collected: Companys website

Data Analysis
Tools:
SWOT Analysis
BCG matrix
Porters five forces model



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SWOT ANALYSES
COCA COLA SWOT ANALYSIS 2013
Strengths

1. The best global brand in the world in terms of value ($77,839 billion)
2. Worlds largest market share in beverage
3. Strong marketing and advertising
4. Most extensive beverage distribution channel
5. Customer loyalty
6. Bargaining power over suppliers
7. Corporate social responsibility


Weaknesses

1. Significant focus on carbonated drinks
2. Undiversified product portfolio
3. High debt level due to acquisitions
4. Negative publicity
5. Brand failures or many brands with insignificant amount of revenues

Opportunity

1. Bottled water consumption growth
2. Increasing demand for healthy food and beverage
3. Growing beverages consumption in emerging markets (especially BRIC)
4. Growth through acquisitions
1.


Threats
1. Changes in consumer preferences
2. Water scarcity
3. Legal requirements to disclose negative information on product labels
4. Decreasing gross profit and net profit margins
5. Competition from PepsiCo
6. Saturated carbonated drinks market




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BCG matrix
Definition
BCG matrix (or growth-share matrix) is a corporate planning tool, which is used to
portray firms brand portfolio or SBUs on a quadrant along relative market share axis
(horizontal axis) and speed of market growth (vertical axis) axis.
What is Boston Consulting Group matrix?
BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic
position of the business brand portfolio and its potential. It classifies business portfolio
into four categories based on industry attractiveness (growth rate of that industry) and
competitive position (relative market share). These two dimensions reveal likely
profitability of the business portfolio in terms of cash needed to support that unit and
cash generated by it. The general purpose of the analysis is to help understand, which
brands the firm should invest in and which ones should be divested.

There are four quadrants into which firms brands are classified:
Dogs. Dogs hold low market share compared to competitors and operate in a slowly
growing market. In general, they are not worth investing in because they generate low
or negative cash returns. But this is not always the truth. Some dogs may be profitable
for long period of time, they may provide synergies for other brands or SBUs or simple
act as a defence to counter competitors moves. Therefore, it is always important to
perform deeper analysis of each brand. e.g.- coca-cola.


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Cash cows. Cash cows are the most profitable brands and should be milked to provide
as much cash as possible. The cash gained from cows should be invested into stars to
support their further growth. According to growth-share matrix, corporate should not
invest into cash cows to induce growth but only to support them so they can maintain
their current market share. Again, this is not always the truth. Cash cows are usually
large corporations or SBUs that are capable of innovating new products or processes,
which may become new stars. If there would be no support for cash cows, they would
not be capable of such innovations. e.g.-Limca,Coca-cola.

Strategic choices: Product development, diversification, divestiture, retrenchment
Stars. Stars operate in high growth industries and maintain high market share. Stars are
both cash generators and cash users. They are the primary units in which the company
should invest its money, because stars are expected to become cash cows and generate
positive cash flows. Yet, not all stars become cash flows. This is especially true in rapidly
changing industries, where new innovative products can soon be outcompeted by new
technological advancements, so a star instead of becoming a cash cow, becomes a dog.
Strategic choices: Vertical integration, horizontal integration, market penetration,
market development, product development. e.g.- Thums up, Mazza
Question marks. Question marks are the brands that require much closer
consideration. They hold low market share in fast growing markets consuming large
amount of cash and incurring losses. It has potential to gain market share and become a
star, which would later become cash cow. Question marks do not always succeed and
even after large amount of investments they struggle to gain market share and
eventually become dogs. Therefore, they require very close consideration to decide if
they are worth investing in or not. e.g.- Fanta, Sprite.

Strategic choices: Market penetration, market development, product development,
divestiture
BCG matrix quadrants are simplified versions of the reality and cannot be applied
blindly. They can help as general investment guidelines but should not change strategic
thinking. Business should rely on management judgment, business unit strengths and
weaknesses and external environment factors to make more reasonable investment
decisions.

Benefits of the matrix:
Easy to perform;
Helps to understand the strategic positions of business portfolio;
Its a good starting point for further more thorough analysis.


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PORTERS FIVE FORCES MODEL

Definition
1. Porters five forces model is an analysis tool that uses five forces to determine the
profitability of an industry and shape a firms competitive strategy
2. It is a framework that classifies and analyzes the most important forces affecting the intensity
of competition in an industry and its profitability level.

What is Porter's Five Forces analysis?
Five forces model was created by M. Porter in 1979 to understand how five key
competitive forces are affecting an industry. The five forces identified are:

These forces determine an industry structure and the level of competition in that
industry. The stronger competitive forces in the industry are the less profitable it is. An
industry with low barriers to enter, having few buyers and suppliers but many
substitute products and competitors will be seen as very competitive and thus, not so
attractive due to its low profitability.


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Threat of new entrants. This force determines how easy (or not) it is to enter a
particular industry. If an industry is profitable and there are few barriers to enter,
rivalry soon intensifies. When more organizations compete for the same market share,
profits start to fall. It is essential for existing organizations to create high barriers to
enter to deter new entrants. Threat of new entrants is high when:
Low amount of capital is required to enter a market;
Existing companies can do little to retaliate;
Existing firms do not possess patents, trademarks or do not have established brand
reputation;
There is no government regulation;
Customer switching costs are low (it doesnt cost a lot of money for a firm to switch to
other industries);
There is low customer loyalty;
Products are nearly identical;
Economies of scale can be easily achieved.
Bargaining power of suppliers. Strong bargaining power allows suppliers to sell
higher priced or low quality raw materials to their buyers. This directly affects the
buying firms profits because it has to pay more for materials. Suppliers have strong
bargaining power when:
There are few suppliers but many buyers;
Suppliers are large and threaten to forward integrate;
Few substitute raw materials exist;
Suppliers hold scarce resources;
Cost of switching raw materials is especially high.
Bargaining power of buyers. Buyers have the power to demand lower price or higher
product quality from industry producers when their bargaining power is strong. Lower
price means lower revenues for the producer, while higher quality products usually
raise production costs. Both scenarios result in lower profits for producers. Buyers
exert strong bargaining power when:



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Buying in large quantities or control many access points to the final customer;
Only few buyers exist;
Switching costs to other supplier are low;
They threaten to backward integrate;
There are many substitutes;
Buyers are price sensitive.
Threat of substitutes. This force is especially threatening when buyers can easily find
substitute products with attractive prices or better quality and when buyers can switch
from one product or service to another with little cost. For example, to switch from
coffee to tea doesnt cost anything, unlike switching from car to bicycle.
Rivalry among existing competitors. This force is the major determinant on how
competitive and profitable an industry is. In competitive industry, firms have to
compete aggressively for a market share, which results in low profits. Rivalry among
competitors is intense when:
There are many competitors;
Exit barriers are high;
Industry of growth is slow or negative;
Products are not differentiated and can be easily substituted;
Competitors are of equal size;
Low customer loyalty.
Although, Porter originally introduced five forces affecting an industry, scholars have
suggested including the sixth force: complements. Complements increase the demand of
the primary product with which they are used, thus, increasing firms and industrys
profit potential. For example, iTunes was created to complement iPod and added value
for both products. As a result, both iTunes and iPod sales increased, increasing Apples
profits.













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CHAPTER-3
INDUSTRY PROFILE


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BEVERAGE COMPANY

Any type of liquid specifically prepared for human consumption. Beverages in addition to
Basic need form part of the culture of human society. Different types of beverages are as
follow..

1. WATER
Despite the fact that most beverages, including juice, soft drinks, and carbonated
drinks, have some form of water in them; water itself is often not classified as a beverage,
and the word beverage has been recurrently defined as not referring to water but the
bottled water that is processed through proper filtration and purification comes under the
beverage category.

2. ALCOHOLIC BEVERAGES
An alcoholic beverage is a drink containing ethanol, commonly known as alcohol,
although in chemistry the definition of an alcohol includes many other compounds. Ethanol
(alcohol) is a psychoactive drug that has a depressant effect. Alcoholic beverages are
divided into three general classes:

Beers: The two main types of beer are ale and lager; each type has a distinct production
processes. Mass-produced beer is typically aged for only a week or two after its
fermentation and has an alcohol content of 4%6% ABV. Other kinds of beer may be
fermented and aged for several months.

Wines: Wine involves a longer (complete) fermentation process and a long aging
process (months or years) that results in an alcohol content of 9%16% ABV. Sparkling
wine can be made by adding a small amount of sugar before bottling, which causes a
secondary fermentation to occur in the bottle.

Spirits: Unsweetened, distilled, alcoholic beverages that have an alcohol content of at
least 20% ABV are called spirits. Spirits are produced by distillation of a fermented
product. this process concentrates the alcohol and eliminates some of the congeners.

3. NON-ALCOHOL BEVERAGES
A non-alcoholic beverage is a beverage that contains no alcohol. Non-alcoholic mixed
drinks (including punches, "virgin cocktails" are often consumed by children; people whom
wishing to enjoy flavorful drinks without alcohol. Non-alcoholic beverages contain no more
than .5 percent alcohol by volume. It also includes drinks that have undergone an alcohol
removal process such as non-alcoholic beers and alcoholic wines.

Non-alcoholic variants:
Low Alcohol Beer
Non-Alcoholic Wines
Sparkling Ciders





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4. SOFT DRINKS
A soft drink is a beverage that does not contain alcohol. The name "soft drink"
specifies a lack of alcohol by way of contrast to the term "hard drink". The term "drink",
while nominally neutral, sometimes carries connotations of alcoholic content. Beverages
like colas, flavored water, sparkling water, iced tea, lemonade, squash, and fruit punch are
among the most common types of soft drinks. Many carbonated soft drinks are optionally
available in versions sweetened with sugars or with non-caloric sweeteners.

5. HOT BEVERAGES
Coffee-based beverages: Cappuccino, Coffee Espresso, Caf au lait, Frappe, Flavored
coffees (mocha etc) Hot chocolate: It is a heated beverage that typically consists of
shaved chocolate or cocoa powder, heated milk or water, and sugar. Hot cider: It is an
alcoholic beverage usually made from the fermented juice of apples, although pears are
also used. In the United Kingdom, pear cider, which has no apple content, is known as
Perry.

Tea-based beverages: Tea, Green Tea, Flavored Tea, Pearl Milk Tea Herbal teas: An
herbal tea is an herbal infusion made from anything other than the leaves of the tea
bush. Originated from both China and Middle East.

6. OTHERS
Some substances may both be called food or drink, and accordingly be eaten with a
spoon or drunk, depending on solid ingredients in it and on how thick it is, and on
preference:
Soups: Soup is a food that is made by combining ingredients such as meat and
vegetables in stock or hot/boiling water, until the flavor is extracted, forming a broth.

Yogurt: yoghurt is a dairy product produced by bacterial fermentation of milk.
Fermentation of the milk sugar produces lactic acid, which acts on milk protein to give
yoghurt its texture and its characteristic tang. Soy yoghurt, a dairy yoghurt alternative,
is made from soymilk.

Buttermilk: It is a fermented dairy product produced from cows' milk with a
characteristically sour taste. The product is made in one of two ways. Originally,
buttermilk was the liquid left over from churning butter from cream. In India,
buttermilk, widely known as "chaas" is known to be the liquid leftover after extracting
butter from churned curd.













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COMPETITION

Our Company competes in the nonalcoholic beverage segment of the commercial
beverage industry. The nonalcoholic beverage segment of the commercial beverage
industry is highly competitive, consisting of numerous companies. These include
companies that, like our Company, compete in multiple geographic areas, as well as
businesses that are primarily regional or local in operation.
In many of the countries in which we do business, including the United States,
PepsiCo, Inc. is one of our primary competitors.


The following are our most significant brands:
Coca-Cola Fanta Del Valle3 Minute Maid Pulpy
Diet Coke Coca-Cola Light Minute Maid Glaceau Vitaminwater
Coca-Cola Zero Powerade Georgia1 Ayataka4
Sprite Aquarius Simply2 I Lohas5

1 Georgia is primarily a coffee brand sold mainly in Japan.
2 Simply is a juice and juice drink brand sold in North America.
3 The Company manufactures, markets and sells juices and juice drinks under the Del Valle trademark through joint ventures with
our bottling partners in Mexico and Brazil.
4 Ayataka is a green tea brand sold in Japan.
5 I Lohas is a water brand sold in Japan.

TOP COMPETITOR FOR THE COCA-COLA COMPANY
Competitors
PepsiCo, Inc.
Nestl S.A.
Dr Pepper Snapple Group, Inc.

TOP 10 company Brand Value in 2013($M)

Ranking Brand Brand value 2013 ($M)
1 Apple 185,071
2 Google 113,669
3 IBM 112,536
4 McDonalds 90,256
5 Coca-Cola 78,415
6 AT&T 75,507
7 Microsoft 69,814
8 Marlboro 69,383
9 Visa 56,060
10 China Mobile 55,368


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: Market Growth rate of Beverage industry in India
Market Growth Rates
1990-91 - 1996-97 9.4%
1996-97 - 2001-02 7.8%
2001-02 - 2006-07 6.5%
2004-05 - 2009-10 5.4%
2009-10 - 2014-15 3.5%
Sensitivity Coefficient 5.2%


Vision
Our 2020 Vision goals help guide us to achieve success throughout the Coca-Cola
system:

People
Be a great place to work.
Partners
Be the most preferred and trusted beverage partner.
Profit
More than double system revenues while increasing system margins.
Portfolio
More than double our servings to over 3 billion a day and be No. 1 in the NARTD
beverage business in every market and every category that is of value to us.
Planet
Be a global leader in working to achieve sustainable water use, packaging, energy
and climate protection.
Productivity
Manage people, time and money for greatest effectiveness.










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CHAPTER-4
COMPANY PROFILE


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HISTORY OF COCA-COLA COMPANY
The Coca-Cola Company is the world's largest beverage company, largest
manufacturer, distributor and marketer of non-alcoholic beverage concentrates and
syrups in the world and is one of the largest corporations in the United States. The
company is best known for its flagship product Coca-Cola, invented by pharmacist John
Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by As a
Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-
Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or
territories and serves 1.5 billion servings each day.
Coca-Cola is a popular carbonated soft drink sold in stores, restaurants in over
two hundred countries. It is produced by The Coca-Cola Company, which is also
occasionally referred to as Coca-Cola or Coke. It is one of the worlds most recognizable
and widely sold commercial brands. Coke's major rival is Pepsi.
India History
India is home to one of the most ancient cultures in the world dating back over
5000 years. At the beginning of the twenty-first century, twenty-six different languages
were spoken across India, 30% of the population knew English, and greater than 40%
were illiterate. At this time, the nation was in the midst of great transition and the
dichotomy between the old India and the new was stark. Remnants of the caste system
existed alongside the worlds top engineering schools and growing metropolises as the
historically agricultural economy shifted into the services sector. In the process, India
had created the worlds largest middle class, second only to China.
Coca-Cola in India
Coca-Cola was the leading soft drink brand in India until 1977, when it left rather
than reveals its formula to the Government and reduces its equity stake as required
under the Foreign Regulation Act (FERA) which governed the operations of foreign
companies in India. Coca-Cola re-entered the Indian market on 26th October 1993 after
a gap of 16 years, with its launch in Agra. An agreement with the Parle Group gave the
Company instant ownership of the top soft drink brands of the nation. With access to 53
of Parles plants and a well set bottling network, an excellent base for rapid introduction


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of the Companys International brands was formed. The Coca-Cola Company acquired
soft drink brands like Thumps Up, Goldspot, Limca and Maaza which were floated by
Parle, as these products had achieved a strong consumer base and formed a strong
brand image in Indian market during the re-entry of Coca-Cola in 1993.Thus these
products became a part of range of products of the Coca-Cola Company.
In the new liberalized and deregulated environment in 1993, Coca-Cola made its
re-entry into India through its 100% owned subsidiary, HCCBPL, the Indian bottling
arm of the Coca-Cola Company. However, this was based on numerous commitments
and stipulations which the Company agreed to implement in due course. One such
major commitment was that, the Hindustan Coca-Cola Holdings would divest 49% of its
shareholding in favour of resident shareholders by June 2002.
Coca-Cola is made up of 7000 local employees, 500 managers, over 60
manufacturing locations, 27 Company Owned Bottling Operations (COBO), 17
Franchisee Owned Bottling Operations (FOBO) and a network of 29 Contract Packers
that facilitate the manufacture process of a range of products for the company. It also
has a supporting distribution network consisting of 700,000 retail outlets and 8000
distributors. Almost all goods and services required to cater to the Indian market are
made locally, with help of technology and skills within the Company. The complexity of
the Indian market is reflected in the distribution fleet which includes different modes of
distribution, from 10-tonne trucks to open-bay three wheelers that can navigate
through narrow alleyways of Indian cities and trademarked tricycles and pushcarts.
Think local, act local, is the mantra that Coca-Cola follows, with punch lines
like Life ho to aisi for Urban India and Thanda Matlab Coca-Cola for Rural India.
This resulted in a 37% growth rate in rural India visa-vie 24% growth seen in urban
India. Between 2001 and 2003, the per capita consumption of cold drinks doubled due
to the launch of the new packaging of 200 ml returnable glass bottles which were made
available at a price of Rs.5 per bottle. This new market accounted for over 80% of
Indias new Coca-Cola drinkers. At Coca-Cola, they have a long standing belief that
everyone who touches their business should benefit, thereby inducing them to uphold
these values, enabling the Company to achieve success, recognition and loyalty
worldwide.


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FIGURE: LOCATIONS OF COBO, FOBO & CONTRACT PACKAGING IN INDIA
4 Ps

PRODUCT OF COCA-COLA



Company has a global system with a presence in more than 200 countries.

Coca-cola produces more than 3,500 products.




COBO
FOBO
CONTRACT PACKAGING


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Product of the Company in India
Introduction about Brand Soft Drink ,Juice and Water
(A) Coca cola






Quantity 300ml 200ml 300ml 600ml 1.25ltr 2.25ltr
Price 22Rs 8 Rs 14 Rs 27 Rs 38 Rs 65 Rs

Slogan: BRRRR
The worlds favorite drink. The Worlds most valuable brand. The most recognizable
word across the world after ok.
Coca cola has a truly remarkable heritage. From a humble beginning in 1886 it is now
the flagship brand of the largest manufacturer, marketer and distributor of non-
alcoholic beverages in the world.
In India, coca-cola was the leading soft-drink till 1977 when govt. polices necessitated
its departure. Coca-cola made its return to the country in 1993 and made significant
investments to ensure that the beverage is available to more and more people, even in
the remote and inaccessible parts of the nation.
Coca-cola returned to India in 1993 and over the past fourteen years has enthralled
consumers in india by connecting with passions of India - cricket, movies, music and
food. Coca cola has been very strongly associated with cricket, sponsoring the world cup
in 1996 and various other tournaments, including the coca-cola cup in sharjah in the
late nineties. In 2003, coke was made available for just Rs. 5 across the country and this
pricing initiative together with enhanced distribution ensured that all brands in the
portfolio grew exponentially.


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Coca-cola had signed on various celebrities including movie stars such as karishma
kapoor, cricketers such as srinath, sourav Ganguli, southern celebrities like Vijay in the
past and today, And currently Indian Cricket Star Sachin Tendulkar doing
Advertisement of Coca cola

(B) Thums up






Quantity: 300ml 200ml 300ml 600ml 1.25Ltr 2.25 Ltr

Price: 22 Rs 10 Rs 14 Rs 29 Rs 42 Rs 65 Rs
Slogan:- Taste the Thunder
Strong cola Taste, Macho Personality
Thums up is a leading sparkling soft drink and most tested brand in india. Originally
introduced in 1977, Thums Up was acquired by the coca-cola in 1993. This Brand
clearly seeks to separate the men from the boys. Bollywood Star Akashay Kumar give a
super hit to Thums up and nowdays Aaj Kuch tuffani karte he also rock.
(c) Sprite







Quantity: 300ml 200ml 300ml 600ml 1.25Ltr 2.25 Ltr
Price: 22 Rs 10 Rs 14 Rs 29 Rs 42 Rs 65 Rs

Slogan:- University of Freshology


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What happens when you dink sprite? Sudden Refreshment Fast, Intense and surprising.
Its clear lemon lime taste refreshes body and mind. Straight forward and unpretentious,
Sprites all about being true to yourself and living by the simple and honest code of your
own instincts. No more no less. Sprite, a global in the lemon lime category, is the
second largest sparkling beverages Brand in India.
Launched in 1999, Sprite with its cut-thru perspective has manage to be a true teen
icon.
(D) Fanta







Quantity: 300ml 200ml 300ml 600ml 1.25Ltr 2.25 Ltr
Price: 22 Rs 10 Rs 12 Rs 29 Rs 42 Rs 65 Rs
Over the years Fanta has occupied a strong market place and is identified as The Fun
Catalyst
Perceived as a fun youth brand, Fanta stands For its color, tempting taste and
tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging
one to indulge in the moment. This positive imagery is associated with happy. Cheerful
and special times with friends.
(E) Limca






Quantity: 200ml 300ml 600ml 1.25Ltr 2.25 Ltr
Price: 10 Rs 12 Rs 27 Rs 42 Rs 65 Rs
Slogan:- Payash Badhao


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Lime n lemoni Limca can cast a tangy refreshin spell on anyone, anywhere. Derived
From Nimbu Jaisa hence Lime Sa, Limca has lived up to its promise of refreshment
and been the original choice of millions of consumers for over 3 decades.
Born in 1971, Limca has remained unchallenged as the No. 1 Sparkling Drink in the
Cloudy lemon Segment. The success formula is the sharp fizz and lemoni bite combine
with the single minded proposition of the brand as the provider of Freshness
Limcas freshness is like no other- lime n lemoni Limca refreshes, reenergizes,
rejuvenates not just your boby but also your emotions.
The new Limca campaign takes the first step toward taking the earlier water-
like freshness idea to an emotional platform relevant for the young-adult, Who pursue
success & achievement, but still want freshness to rejuvenate the fun, energy,
excitement & romance in their lives.
Freshness of Emotions idea stemmed from the insight about our consumer
the desire to rejuvenate her/his emotions which are constantly being dulled in the
routine pursuit of success.
Juice Drinks
(A) Maaza






Quantity: 200Ml Tetrapack 200ml 250ml 600ml 1.25Ltr
Price: 12 Rs 10 Rs 12 Rs 30 Rs 55Rs
Slogan:- Maaza Lao Aam ki pyaas bujhao

Mango. It is a fruit associated with good times like no other. Aptly called the king of
fruits, mangoes are to mango lovers what romance is to a Casanova.





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Now imaging this delicious fruit, bottled. This is what Maaza is all about, Introduced in
late 1970, Maaza has today come to symbolise the very spirit of mangos. Universally
loved for its taste, colour, thickness and wholesome properties, Maaza is the mango
lovers first choice.
Maazas universal appel were responsible for the brand being recognized as a drink that
provide wholesome family fun Even today people hum the memorable Maaza Linse
taaza mango, Maaza mango and Botal aam, Maaza hai naam
(B) Minute Maid Pulpy Orange





Quantity: 400ml 1.25Ltr
Price: 20 Rs 64

Minute Maid- one of the worlds largest juice and juice drink brands
Over the years, through innovations and unmatched consumer experience provided in
over 60 countries, Minute Maid brand has clearly become one of the worlds largest
juice and juice drink brand, The launch of Minute Maid Pulpy Orange in India (stating
with the south of the country) is aimed further extend the leadership of coca-cola in
India in the juice drink category.

Minute Maid A 62 year success story
The history of the Minute Maid brand goes as far back as 1945 when the Florida foods
Corporation developed orange juice powder. The company developed a process that
eliminated 80 percent of the water in orange juice, forming a frozen concentrate that
when reconstituted created orange juice. They branded it Minute Maid, a name
connoting the convenience and the ease of preparation (In a minute). Minute Maid thus
moved from a powdered concentrate to the first ever orange juice from concentrate.




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(C) Minute Maid Nimbu Fresh

Launched first in South of India in January 2010, Minute Maid
Nimbu Fresh started refreshing the whole of India by April
2010. A lemon drink with no added preservative or colour,
Minute Maid Nimbu Fresh offers a refreshing drinking
experience as close to homemade Nimbu Paani as possible in a
packaged format. Nostalgia in a bottle, Minute Maid Nimbu
Fresh offers 'Ghar Ki Yaadon Ka Ras' (memories of home-made
lemonade) in every sip.

(A) Kinley Water
Water, a thirst quencher that refreshes. A Life giving force that washes all
the toxins away. A ritual purifier that cleanses, purifies, transforms.
Water, the most dasic need of life, the very sustenance of life, a
celebration of life itself.
The importance of water can never be understated. Particularly in a
nation such as India where water governs the lives of the millions. De it as
part pf everyday rituals or as the monsoon which gives life to the sub-continent.
Kinley water understands the importance and value of this life giving force. Kinley
water thus promises water that is as pure as it is meant to be. Water you can trust to be
truly safe and pure.
Kinley water comes with the assurance of safety from the Coca-Cola Company. That
is why we introduced Kinley with reverse-osmosis along with the latest technology to
ensure the purity of our product. Thats why we go through rigorous testing procedures
at each and every location where Kinley is produced.
Because we believe that right to pure, safe drinking water is fundamental.
A universal need, that cannot be left to chance.






27


Various size of packaging

BRAND
NAME
TETRA PACK PET CAN FOUNTAIN
Coca-cola - 600 ml, 1.25l
and 2l
300
ml
Various
sizes
Fanta - 350 ml, 600
ml, 1.25L and
2L
300
ml
Various
sizes
Sprite - 600 ml, 1.25L
and 2.25L
300
ml
Various
sizes

Limca - 600 ml, 1.25L
and 2.25L
300
ml
Various
sizes

Thums up - 350 ml, 600
ml, 1.25L and
2.25L
300
ml
Various
sizes
Diet Coke 300
ml

Kinely Water 500 ml, 1L. - -

Maaza 200 ml. 500 ml, 1.2L. - -

Minute Maid
Mango
200 ml. 400 ml, 1L. - -
Minute Maid
Orange
1 L 400 ml, 1L.
Minute Maid
Nnimbu fresh
1 L 400 ml, 1L.
Minute Maid
Apple
1 L 400 ml, 1L.
Minute Maid
Mixed Fruit
1 L 400 ml, 1L.
Minute Maid
Grape
1 L 400 ml, 1 L.







28

The below table shows the number of bottles in each case and brands available in
different pack sizes.

Pack Sizes No. of bottles per
case
Brands
300 ml Can 24 Coke, Fanta, Limca, Thums up, Sprite and Diet
Coke
400 ml 24 Minute Maid.
500 ml Pet 24 Diet Coke, Kinley Soda and Kinley water
600 ml Pet 24 Coke, Fanta, Limca, Thums up, Sprite and Maaza
200 ml Tetra P 24 Maaza
1 Ltr 12 OR 15 Kinley Water, Minute Maid
1.2 ltr Pet 12 Maaza, Coke, Fanta, Sprite, Limca, Thums up
2.25 ltr Pet 9 Coke, Fanta, Sprite, Limca, Thums up

PRICE OF THE COCA COLAS PRODUCT

Product 300ml
Can
200
ml
400
ml
500
ml
600
ml
1 liter 1.2
Liter
2.25
liter
Diet Coke 22 - - - - - -
Coca
Cola
20 - - 27 - 42 65
Thums
Up
22 - - 29 - 42 65
Sprite 22 - - 29 - 42 65
Limca 22 - - 29 - 42 65
Fanta 22 - - 29 - 42 65
Mazza - 12 - - 30 - 55 -
Kinley
500nl
- - - 10 - - - -


29

Coca-Cola
Company
Ltd.
Agents Stock
Semi
Whole
Sellers
Whole
Sellers
Retailers
Consumers








Place
Distribution Channel
These channels transfer goods from producer to end users that are consumers.
It over comes the major factor such as time placed and possession gaps that separate
goods and services from those who would use them. Members of the marketing
channel perform many key functions. To the extent that the manufacturer performs
these functions, its cost rises and its price becomes high. At the same time, when
some at these functions are shifted to intermediaries the producer is lower, but the
intermediaries must change more to cover the cost of their work in dividing the
work of channel. Channel of distributors are also called trade channels the problems
of selecting the most suitable channel of distribution for a product is complex.
Channel is the combination and sequence of agencies through which one more of
marketing follows and moves.
Distribution channels may be classified as non-integrated and integrated.
At Coca-Cola Ltd., the distribution channel is as under.









MMNF - - 15 - - 55 - -
MMM 12 20 40
Kinley
Water
- - 10 - 17 - -
Soda - - - - 15 - -


30

Control of Outlets

About 80% of all retail stores are independence accounting for two thirds of all
retail sales. Other forms of ownership include.
Corporate Chain
Voluntary Chain and Retailer Co-operative
Franchise organization
Merchandising Conglomerate

Location advantages
Company chooses this location because.
Easily get facility of water supply
Nearly big cities like Baroda, Ahmedabad
To develop rural area like Kheda district and its villages
Government of Gujarat favour to established
Thus many factors combine together to give coca-cola location advantages and
this has resulted its efficiency.

Promotion
The Product Promotional is a term used to describe the set of tools that a
business can use to communicate effectively the benefits of its products or
services to its customers.
The promotional mix includes the following tools
Advertising
Public relations
Sales promotion
Direct marketing
Personal selling




31


In evaluation of marketing promotion is not last element in Coca Cola. In
promotion we include personnel selling, public relation, advertising etc., Coca
Cola have highest marketing channels. When save the coast and time of the
company. So promotion is important in Coca Cola.
With the types of products that Coca Cola manufactures and markets,
needs and therefore markets can be found almost anywhere in the world.
Because these products are specially formulated and fulfill specific needs.
Consumer develops a loyalty towards these brands and these very consumers
promote these brands through world of month the same to their friends,
Colleagues and relatives.
Added to that is Coca Cola strong advertising and promotional activities
and communication all of which together has ensured that pars enjoy a halting
presence and fame all over its most country India.
In simple word promotion means make popularity of products. It is one of
the part of 4 P of marketing. Each and every company always tries to promotion
its products in market. Thats why company tried to realize its product future in
the mind of its customers company tried to make and image in customer mind.
Due to, all these factors company try to make selling more some time company
personally deal with trader. It applies its personal policy for increasing sales.
Company deal to trader that if it sells he could get some special discount agter
selling decide time limit. So, trader always tries to sell that product first. So,
company tries to promote its products to using all these formulas or factors.
Advertisement
Advertisement is important to introduce the product in the market.
Advertisement is the channel of information for consumer advertising is long
term channel which gives benefit in long time when product advertise is very
attractive then it affect the consumer to purchase their product. Advertising
makes purchasing easy for consumer. Advertisements prove that the particular
brand will be better than other brand of same goods. Today without advertising


32

products sale is very difficult TV Channels, Radios, Posters, News Papers, Bill
Broads are the main way of advertising.



Bollywood stars endorsing the brand include Karisma Kapoor, Aamir Khan, Hrithik
Roshan and Aishwarya Rai among others. Post 2003, next 5 years witnessed Cola
War with rivals Pepsi and Coke is launching an aggressive marketing campaign
against each other . In total Coca Cola roped in 15 celebrities against 8 of Pepsi.
As much as the coca cola drinks enjoy popularity with the masses, the brand has
been under serious criticism owing to the health issues associated with the
consumption of Cola drinks . Health experts allegedly blame the cola
manufacturers for promoting child obesity and other lifestyle diseases.
Environmentalist has shunned the manufacturing practices of Cola giants as they
claim that cola manufacturing plants cause water depletion and contamination.
Thus to counter all negative complaints coke Post 2009, Coca Cola adopted the
Global happiness campaign. It experimented with different kinds of images of the
year.
It was projected as a beverage enjoyed by the entire family together through ad
campaigns like Saath Khao Khushiyaan Badao.


33


Saath Khao Khushiyaan Badao Coca Cola India Marketing Campaign
Coca Cola India campaign umeedon whale Dhoop, sunshine Wali Asha ad
launched in the year 2012 , sells hope for better tomorrow . The clearly gives a
message of hope and growth and shows that every and any dream is achievable .
Similarly the brand also roped in Sachin Tendulkar, as a happiness brand
ambassador to support various CSR initiatives the brand is undertaking .

Coca Cola India Ad Campaign : Umeedon wala Dhoop, Sunshine wali Asha

Besides Flagship coke ad campaign, the brand has focused upon positioning other
umbrella brands i.e Thumbs Up , Limca , sprite and Fanta etc.

Thumbs Up India has been branded as Manly drink in India since year 1993.
Recently a brand roped in Salman Khan as the brand ambassador. Coca Cola India
has in turn partnered with Salman Khans Charitable foundation Being Human
and would be involved in various philanthropic initiates of the brands.

Brand Fanta has been working on Zyada Fanta Zyada Fun tagline and Bollywood
actress Asin currently endorses the brand .The brand is projected as a fun youth
brand and celebrities the energy of young individuals. The ads are usually
humorous and perky. Over the years Fanta has occupied a strong market place and
is identified as the The Fun Catalyst.



34


Public relations
An earlier definition of public relations, by The first World Assembly of
Public Relations Associations, held in Mexico City, in August 1978, was "the art
and social science of analyzing trends, predicting their consequences, counselling
organizational leaders, and implementing planned programs of action, which will
serve both the organization and the public interest."
Building good relations with the company various public by obtaining
favorable publicity, building up a good corporate image handling or heading off
unfavorable rumors, stories and events. Major public relations tools include
press relations, product publicity corporate communications, lobbying and
counseling.
Major Public Relations Decisions:-

a) Setting Public Relations objectives.
b) Choosing Public Relations Messages and Vehicles.
c) Implementing the public Relations Plan.
PR activity by coca-cola
Coca-Cola India and NDTV in association with their NGO partners, UN-
Habitat, Charities Aid Foundation (CAF) and Sulabh International, today
embarked upon a unique initiative - 'Support My School'. The campaign aims to
develop healthy, active and happy schools in rural and semi-urban towns. This
movement aims to improve basic amenities in schools and subsequently
generate monetary resources for over 100 schools across the country.
The campaign started with the Campaign Ambassador, Sachin Tendulkar
unveiling the campaign logo along with Mr. Atul Singh, President & CEO, Coca-
Cola India and South West Asia, and Dr. Prannoy Roy, Chairman, NDTV.
(www.indiaprwire/pressrelease/food/2011012475823.com)


35



Sales Promotion


Company Provide Free Scheme/ Product to the customer for promote the new product.
Platinum Scheme With 12 case water display for 1 month in Shop 12 case totally free.
Small scheme With 1 case of water 4 bottle of water is free.
Fredge Scheme- With 360 Case of Water 30 case free + Fredge is free




36

Sales promotion Activity for Newly launch product
Kinley 500ml Water

















37


Consumer Promotion Tools

The main consumer promotion tools include sample, coupons, cash, refunds,
price packs, premiums, advertising specialties, patronage rewards, point of purchase
displays and demonstrations and contests, sweepstakes and games. Sample A small
amount of a product offered to consumers for trail. Samples are offers of a trial amount
of a product. Sampling is the most expensive way to introduce a new product.

Coupon
Certificate that gives buyers a saving when they purchase a specified product.
Cash Refund
Offer to refund part of the purchase price of a product to consumers who send a proof
of
Purchase to the manufacturer.

Price Pack
Reduced price that Ps market by the product directly on the label or package.
Premium
Good offered either free or at low cost as an incentive to buy a product.

Advertising Specialty
Useful article imprinted with an advertisers name, given as a gift to consumers.
Point of Purchase Promotion
Display and demonstration that takes place at the point of purchase or sale.

Personal Selling:

Personal Selling involves business-to-business trade. In selling to business, sales
people may not offer brides to purchasing agents or to others who can influence the
sale. They may not obtain or use technical or trade secrets of competitors through
bribers or industrial espionage. Finally, sales people must not disparage competitor or
competing product by suggesting things that are not true.










38































CHAPTER-5
THEORITICAL
ASPECT OF Promotion OF
500 ml Water


39

Promotion Of New product 500ml Kinley water







Water, a thirst quencher that refreshes. A Life giving force that washes all the
toxins away. A ritual purifier that cleanses, purifies, transforms. Water, the most dasic
need of life, the very sustenance of life, a celebration of life itself.
The importance of water can never be understated. Particularly in a nation such
as India where water governs the lives of the millions. De it as part pf everyday rituals
or as the monsoon which gives life to the sub-continent.
Kinley water understands the importance and value of this life giving force.
Kinley water thus promises water that is as pure as it is meant to be. Water you can
trust to be truly safe and pure.
Kinley water comes with the assurance of safety from the Coca-Cola Company.
That is why we introduced Kinley with reverse-osmosis along with the latest technology
to ensure the purity of our product. Thats why we go through rigorous testing
procedures at each and every location where Kinley is produced.
Because we believe that right to pure, safe drinking water is fundamental.
A universal need, that cannot be left to chance.






40

First six days of training, we worked for 400ml coke in Ahmedabad.
During our SIP we worked in Bharuch & ankleshwar

Distributor Vipul corporation A-one enterprise
No of outlet 397 245
No. of route 10 4

Focused Area - Our main focused was on promoted new product of kinley 500ml water and
availability of 200ml coke and 500 ml water.

We worked for problem solving of retailer.

We also worked for 100% availability of 200ml coke & 500ml coke.



















41


How to attract the customer

All modern trade increase their sells by various type of display are as under
Types of display
Display in Cooler
Company provide different types of cooler to the retailer.
Small cooler 4 caser, 7 caser, 9 caser
Medium cooler 15 caser, 16 caser, 20 caser
Large cooler 30 caser

Floor Displays

Floor Displays come in all shapes and sizes, produced in many types of materials
for placement in a variety of retail settings. From temporary corrugated displays for one
promotion to beverage racks enduring many seasons of heavy use, AMC responds with
innovation to solve their clients merchandising needs.




42


Special Counter Displays
Front-end counter space is the most profitable area in retailing. AMC designs and
manufactures displays that stimulate and increase impulse sales and expand counter
merchandising space. Designs encompass a wide variety of features including gravity
feed, tiered shelving and placement flexibility- counter, wall, refrigerated display case
and more. AMC offers clients a wide range of materials including new eco - friendly
compostable "plastic" substitutes and conventional materials such as metal, plastic,
corrugated and wire allowing AMC to create a display that satisfies their clients visual
merchandising needs. From displays used for one-time promotions to ones used for
several years - AMC has the experience to consistently deliver superior merchandise
selling displays


Multi-mix Displays

Front-end counter space is the most profitable area in retailing. AMC designs and
manufactures displays that stimulate and increase impulse sales and expand counter
merchandising space.






43



Poster & Tangles display

There are special display arrange by the company. This display includes display on fruit
and vegetable section, display with cart, give advertisement in Hypercity Pamphlet.



Selling data
Our work during SIP.

Work for My work
500 ml kinley water 360 case (MIT) 720 case(2 MIT)
Platinum / Diamond 8 Enroll
Other Booking 100 case
Coke All 7 SKU 560 case
Mazza All 6 SKU (only in last 11 days) 187 case

DATE ACTION PLAN
25
th
Feb.- 3
th
March Selling & Promotion activity of 400 ml coke in Ahmedabad
4
th
March Reporting & Meeting work with ASM in Baroda.
5
th
March 20
th
March Selling & Promotion activity in coke and 500ml water in Bharuch
21
th
March 30
th
March Selling & Promotion activity in coke, mazza and 500ml water in Bharuch
9
th
April Problem Solving with STL & Distributor in Dahe
10
th
April 11
th
April Selling & Promotion activity in coke, mazza and 500ml water in Bharuch
12
th
April 16
th
April Worked for availability of coke & 500ml water in every outlet in Bharuch
17
th
April 19
th
April Worked for availability of coke & 500ml water in every outlet in Kim
20
th
April Submission of short training report to ASM in Baroda


44


Work at ankleshwar






DATE ACTION PLAN
25
th
Feb. to
1
st
march
Orientation, training and market visit with market developer
(Ahmadabad)
4
th
March Just a meeting with ASM in Baroda
5
th
15
th

March
Selling coke and kinley water in Ankleshwar and village area
16
th
March Market visit with STL and meeting with ASM about launching
kinley water
17
th
18
th

March
Working with STL & understanding of distribution services
19
th
25
th

March
Only focusing on 500ml kinley water and making a new NC
26
th
30
th

March
Selling 400ml coke and 500ml water
9
th
April Visit the monopoly outlet with marketing executive
10
th
14
th

April
Selling coke and kinley water
15
TH
April Meeting with ASM and 45days reporting


45























CHAPTER-6
OBSERVATION ANALYSIS


Observation Analysis


Observation Analysis



46

Observation Analysis
Analysis of the survey
Here we did one survey through observation and through questionnaire. I mainly
focus on the brand awareness and which display attracts the customer more.

Q.1) Connect the product (500ml kinley water) with their company name.

Interpretation:-
According to the survey 70 respondents believes that the name of new
product 5ooml water is not relate with the company name. 30 respondents who
dont know that this is product is product of coca-cola.

Q.2). which factor attract to you more to purchase cold-drinks from the retails?

70
30
Connect the product with their company
name.
Yes
No
18%
47%
15%
20%
factor attract to you more to purchase
cold-drinks from the retails
Display
Price
Poster Ad
Attractive Packges


47


Interpretation: -
According to the above chart,
Price factor affect to 47% respondent at the time of purchasing.
Display factor affect to 18% respondent.
Poster Ad factor affect to 15% respondent.

Q. 3) Where do you purchasing a cold-drink?


Interpretation:-
In this chart showing that 76% people are purchasing retailers and 21% people are
purchasing mall and 3% people are purchasing others.










76%
21%
3%
Purchasing Place of cold-drinks
Retailer
Mall
Other


48

Q. 4) Which Factor Affect you more when you purchase cold-drinks from the retail
market and mall?

Interpretation:-
In the above chart we can say that the 33% people are affecting price factor and
most of the people are preferred on taste, 13% people are purchasing on availability,
9% people are preferred on quantity.

Q.5) In soft drinks product which brand you drink?

Interpretation:
In the above chart we can say that the 34% people are consume coca-cola
product and 8% people are drinking RC cola, 24% people are drinking sosyo, 19%
people are drinking Pepsi.
33%
38%
13%
9%
7%
Factor Affect you more when you
purchase colddrinks
Price
Taste
Availiability
Quantity
Other
34%
8%
24%
19%
15%
In soft drinks product which brand you drink?
Coca-cola
RC cola
Sosyo
Pepsi
Other


49


Q .6) Do you like the taste of coca-cola?



Interpretation:-
In the above chart 23% people are strongly like coca-cola and 20% people are only like
coca-cola, 30% people are said coke product is neutral, 17% people are dislike the coca-cola
product.

Q.7) How Do you frequently purchase coca-cola?



23%
20%
30%
17%
10%
Taste of cocacola
Strongly like
Like
Neutral
Dislike
Strongly like
18%
18%
41%
23%
How Do you frequently purchase cocacola
Daily
Monthly
Weekly
As per choice


50


Interpretation:-
In this chart we can say that 18% people are daily consume in coca-cola product, and
18% people are drinking in monthly, 41% people are drinking weekly bases, 23% people are
drink as per choices.

Q.8). Have you heard the brand name kinley water?



Interpretation:-
In this chart showing that 81% people are aware about kinley water and 19% people
are not aware about kinley water.










81%
19%
Have you heard the brand name kinley
water?
Yes
No


51



Q.9) In Drinking water, which brand do you purchasing?



Interpretation:-
In the above chart we can say that 22% people are using kinley water and 14% people
are using aquafina, 29% people are using oras, 10% people are using sahara water, and 25%
people are using yes water.


(10). any suggestion for the coca-cola and kinley water?















22%
14%
29%
10%
25%
company product do you purchasing
Kinley Water
Aquafina
Oras
Sahara
yes


52


















































CHAPTER-6
RESEARCH FINDINGS AND
CONCLUSION


Observation Analysis


Observation Analysis



53


Research findings
The observation was that Coca Cola has competition with Pepsi.
It seems that in past few Years Coca Cola has become more aggressive & there
launching new product like kinley water (500ml) & 400ml coke but also
getting very aggressive in Promotion.
Whenever there is any occasion where the consumer wants to buy soft drink
the first name comes in his mind is Thums up & when there is female she
would opt for Coca Cola or Maaza.
Company is also launching Non-Carbonated beverages.
Now coca-cola company is concentrate on rural market.
Company give schemes, but do not reach to the retailer because of mediator
so come up with direct contact to retailer or customer to give benefit to them.
Most of customer are buying product from retailers.





















54


Conclusions

Our overall experience about this coca-cola company is and expressible. The experience
of summer internship at Hindustan coca-cola beverages Pvt. Ltd. is the unforgettable
experience for us. Coca-Cola beverage Ltd. is the soft drink co. in present world. The
credit of Coca-Cola in Indian market is very well.
We are sure and confident that successors are equally capable and innovative. Before
we conclude it will be considered as ill mannered if we do not thank to the colleague for
their kind of company. Our best wishes for future success of the company are an important
part of our life.
We are sure that it will run on the path of success.






















55


































CHAPTER-7
SUGGESTIONS
RECOMMENDATIONS

OBSERVATION ANALYSIS


OBSERVATION ANALYSIS



56



SUGGESTIONS

During This marketing Research we have got all these suggestion for the
Coca Cola. Taking the above analysis into consideration, the following points can
be regarded for further marketing of the product
A retailer wants to the profit margin of the kinley water because compare to other
product kinley water prices high.
There is so many time Problem in Rural area of Electricity so Company should give
icebox in rural area.
Company give schemes, but do not reach to the retailer because of mediator so come
up with direct contact to retailer or customer to give benefit to them.
Many Retailer complain about Margin that they get less margin compare to other
companys product so company should thought on it
Company should have to arrange the Training program for salesman, for affective
communication and Product knowledge and also give a Dress code to make a
stronger image of a company


















57

































CHAPTER-8
LEARNING



58

Learning
o Relation with customer and employees plays an important role in marketing.
During the summer internship, I learned that how to create relation and how
control and increase the relation with the customer and employees.
o By the help of my best experience of sip in Coca-cola, I can improve my
confidence level and convincing power which is very important in marketing.
o I learned that how to interact the people and solve the different types of problem
of customer.
o I am so grateful and happy to the working for the Coca-Cola Company is a very
grand experience to Ankleshwar. I am looking forward to learning the industries
and outs of the Coca-cola business and being able to job shadow some of the
employees.
o The internship will give me the opportunity to learn so many new things. I faced
reality and accepted that communication studies and public relations and I love
communicating.
o In the end, however, it will be what I make out of it. Already, in my first week I
have begun learning about many different aspects of the company and
throughout the internship, I will continue to learn about its selling process,
strategy and marketing.
o I am really excited about the internship and I thank to the coca cola company for
allowing me to participate in this internship program.















59

QUESTIONNAIRE
CUSTOMER SURVEY ABOUT KINLEY 500ML WATER & COKE
1) Connect the product with their company name.
Yes ( ) No ( )
2) Which factor attract to you more to purchase cold-drinks from the retails?
Display ( ) price ( )
Poster Ad ( ) Attractive packages ( )
3) Where do you purchasing a cold-drink?
Retail ( ) Mall ( ) Other----------------
4) Which Factor Affect you more when you purchase cold drinks from the retail
market and mall?
Price ( ) Quantity ( )
Availability ( ) Other ( )
5) In soft drinks product which brand you drink?
Coca-cola ( ) RC cola ( )
Pepsi ( ) Sosyo ( )
Other----------------
6) Do you like the taste of coca-cola?
Strongly Like ( ) Like ( )
Neutral ( ) Dislike ( )
Strongly Dislike ( )
7) How do you frequently purchase coca-cola?
Daily ( ) Monthly ( )
Weekly ( ) As per choice ( )
8) Have you heard the brand name kinley water?
Yes ( ) No ( )
9) In Drinking water, which company products do you purchasing?
Kinley Water ( ) Aquafina ( )
Oras ( ) Sahara ( )

10) Any suggestion for the coca-cola and kinley water?
-----------------------------------------------------------------------------------------------
NAME_____________________


60


BIBLIOGRAPHY


Web Sites:
1. www.Projecthub.com
2. www.Coca cola india.com
3. www.Scribd.com
4. www.cocacola.com

OTHERS MAGAZINE:

SALES PRESENTER 2012