A

PROJECT REPORT ON
CONSUMER PERCEPTION OF TATA INDICOM MOBILE IN
BHUBANESHWAR MARKET
PROJECT SUBMITTED IN PARTIAL FULFILLMENT
OF THE REQUIREMENTS FOR POST GRADUATE DIPLOMA IN BUSINESS
MANAGEMENT OF CENTURION SCHOOL OF RURAL ENTERPRISE
MANAGEMENT (CSREM), ORISSA
SUBMITTED BY:
LALIT KUMAR GUPTA
REGD NO.: S0724
UNDER THE GUIDANCE OF:
MR. SWAROOP PATNAIK
Sr. Executie ! CMBU
TATA TELESER"ICES LIMITED
BHUBANESWAR
K.".RAMANA
FACULTY# MBA
CENTURION SCHOOL OF RURAL ENTERPRISE MANAGEMENT
PARLAKHEMUNDI

PARLAKHEMUNDI
ACKNOLEDGEMENT
Firstly, I would indeed thanks and express my gratitude to the team
HR department of Tata Teleservices. I have immense pleasure to have
guidance of Mr. waroop !atnaik "r. #xecutive $ %M&', T(T(
Teleservices )imited, &hu*aneswar+, inde*ted for help he had extended to
me during the training period and for the necessary materials he provided me
for making the pro,ect report.
I am particularly inde*ted to -...Ramana "Faculty, %R#M+ for providing
me the valua*le guidance, which ena*led me to carry on the study
successfully.
I am also immensely thankful to /r. ).!.!anda "/ean, !0/&M+ who has
recommended me for doing the pro,ect in this reputed organi1ation and
extremely inspiring me.
I feel deep regards to other faculty of %R#M who gave me encouragement,
which ena*led me to reach at this stage.
(t last *ut not least I would like to convey my heartiest thanks to all the
respondents for their cooperation.
N!"# : L!$%& K'"!( G')&!
R#*+. N,: S0724
DECLARATION
I am L!$%& K'"!( G')&! declares that this piece of
dissertation report entitled -CONSUMER PERCEPTION OF TATA
INDICOM MOBILE AT BHUBANESAR (ORISSA) MARKET. is
my original effort and it has not *een su*mitted to any organi1ation
and university other than %enturion chool of Rural #nterprise
Management, !arlakhemundi and T(T( T#)##R.I%# )td. for
any purpose whatsoever. This pro,ect has *een compiled for partial
fulfillment of the award of !ost 0raduate /iploma in &usiness
Management "!0/&M+ (utonomous %ollege


L!$%& K'"!( G')&!
C#/&'(%,/ S01,,$ ,2 R'(!$ E/&#()(%3#
M!/!*#"#/&, P!($#41!"'/+%

CONTENTS
Introduction of Telecom In India
Introduction a*out Tata Teleservices
(*out %/M( Technology
2*,ective
cope
Methodology
#xperiences and /ifficulties #ncountered In the Field
)imitations
%ompany profile and achievements
!roducts
/ata analysis and interpretation
Findings and %onclusion
uggestions and recommendation
Bibliography
Questionnaire
PREFACE
It needs no stress that marketing in today3s competitive world is very
challenging. Those marketers who can withstand pressures from the
competitions successfully will come out as victorious in the marketing
*attlefield.
In my pro,ect on marketing entitled 4( !ro,ect report on consumer
perception of T(T( Telecom )imited5 the first chapter deals with the
introductory part and literature survey. The next chapter descri*es a*out the
company profile and achievements of the company for last few years. The
third chapter illustrates the product of the company i.e. %/M( technology of
T(T( Teleservices )imited.+ The next chapter illustrates the data analysis
and interpretation and finally the last chapter contains conclusion and some
valua*le suggestions. (t the end there is a *i*liography and the
6uestionnaire.
The whole study is care fully planned and sincerely made in order to
survey the market of T(T( Telecom 'sers and the researcher thinks it will
*e very helpful for T(T( Teleservices )imited.
Introduction of Telecom In India
India7s 89.:; million$line telephone network is the largest in (sia, <rd
largest among emerging economies "after %hina and Repu*lic of -orea+ and
the 98th largest in the world. India7s telecom network comprises of 8=,=:<
telephone exchanges, with a total e6uipped capacity of 8=8.9= )akh lines
and 88>.< )akh working telephones. The )ong /istance Transmission
?etwork has nearly 9,=@,@@@ route kilometers of terrestrial Microwave
Radio Relay A %o$axial ca*les and a*out 9=9,@@@ route kilometers of
2ptical Fi*er %a*les. Fully automatic International u*scri*er /ialing "I/+
service is availa*le to almost all the countries. The total num*er of stations
connected to ?ational u*scri*er /ialing "?/+ is over 9B,@@@ and this is
increasing fast. Cet the present tele$density is very low at a*out 8.8 per
hundred persons, offering a vast scope for growth. In the field of
International communications, tremendous progress was made *y the use of
atellite %ommunication and su*marine links.It is therefore not surprising
that India has one of the fastest growing telecommunication systems in the
world with system si1e "total connections+ growing at an average of more
than 8@ percent over the last D years.
The voice and non$voice telecom services include data transmission,
facsimile, mo*ile radio, radio paging, .$(T and leased line services to cater
to variety of needs, *oth residential and *usiness. ( dedicated !acket
witched !u*lic /ata ?etwork "I$?#T+ with international access for
computer communication services is also availa*le. I/? service has
already *een introduced in the ma,or cities. 2ther services like Intelligent
?etwork "I?+, Frame Relay "FR+ and (synchronous Transfer Mode "(TM+
for wide *and multimedia applications will *e introduced in the near future.
In the field of international communications, India7s overseas service carrier
.idesh anchar ?igam )td. ".?)+ has made tremendous progress *y using
extensive infrastructure of satellite earth stations, state$of$the$art digital
gateways, 2ptical Fi*er Multi Media su*marine %a*les and Multi Media
/ata witches. Fully automatic international su*scri*er dialing "I/+ service
is provided to almost all the countries in the world. In future, .?) is
positioning itself to provide *andwidth on demand, 0lo*al .irtual !rivate
?etworks, I/?, &$I/?, .(Ts, Mini$M and hand held !ersonal
%ommunications.
The telecommunications initiative in the country is led *y Ministry of
%ommunications through the /epartment of Telecommunication A
/epartment Telecom ervices and its undertakings for provision of *asic
telephone services, national and international long distance
communications, manufacture of complete range of telecom e6uipment,
research and development, and consultancy services. The Telecom
%ommission performs the #xecutive and !olicy making functions. The
Telecom Regulatory (uthority of India performs the functions of an
independent regulatory *ody.
Introduction about TATA Teleservices
Tata Teleservices is part of the I?R Rs. 99;,@@@ %rore "'E 8;
*illion+ Tata 0roup, that has over ;B companies, over 8B;,:@@ employees
and more than 8.; million shareholders. Fith a committed investment of
I?R <>,@@@ %rore "'E =.: *illion+ in Telecom "FC 8@@>+, the 0roup has a
formida*le presence across the telecom value chain.
Tata Teleservices spearheads the 0roup3s presence in the telecom
sector. Incorporated in 9;;>, Tata Teleservices was the first to launch %/M(
mo*ile services in India with the (ndhra !radesh circle.
tarting with the ma,or ac6uisition of Hughes Tele.com "India+
)imited Gnow renamed Tata Teleservices "Maharashtra+ )imitedH in
/ecem*er 8@@8 the company swung into an expansion mode. Fith the total
Investment of Rs. 9;,;8D %rore, Tata Teleservices has created a !an India
presence spread across 9; circles that includes A/+1(! P(!+#31, C1#//!%,
G'5!(!&, K!(/!&!4!, D#$1%, M!1!(!31&(!, M'"6!%, T!"%$ N!+', O(%33!,
B%1!(, R!5!3&1!/, P'/5!6, H!(7!/!, H%"!01!$ P(!+#31, U&&!( P(!+#31
(E), U&&!( P(!+#31 (), K#(!$!, K,$4!&!, M!+17! P(!+#31 !/+ #3&
B#/*!$.
Having pioneered the %/M( 8@@@ 9x technology platform in India,
Tata Teleservices has esta*lished a ro*ust and relia*le <0 ready telecom
infrastructure that ensures 6uality in its services. It has partnered with
Motorola, #ricsson, )ucent and #%I Telecom for the deployment of a
relia*le, technologically advanced network.
The company, which heralded convergence technologies in the Indian
telecom sector, is today the market leader in the fixed wireless telephony
market with a total customer *ase of over <.B million.
Tata Teleservices3 *ou6uet of telephony services includes Mo*ile
services, Fireless /esktop !hones, !u*lic &ooth Telephony and Fireline
services. 2ther services include value added services like voice portal,
roaming, post$paid Internet services, <$way conferencing, group calling, Fi$
Fi Internet, '& Modem, data cards, calling card services and enterprise
services.
ome of the other products launched *y the company include prepaid
wireless desktop phones, pu*lic phone *ooths, new mo*ile handsets and new
voice A data services such as &R#F games, .oice !ortal, picture
messaging, polyphonic ring tones, interactive applications like news, cricket,
astrology, etc. Tata Indicom redefined the existing prepaid mo*ile market in
India, *y unveiling their offering I Tata Indicom JN,/ S&,) M,6%$#8 which
allows customers to receive free incoming calls. Tata Teleservices today has
India3s largest *randed telecom retail chain and is the first service provider in
the country to offer an online channel httpKLLwww.i$choose.inL to offer
postpaid mo*ile connections in the country.
Tata Teleservices has a strong workforce of >@@@. In addition, TT)
has created more than 8@,@@@ ,o*s, which will include 9@,@@@ indirect ,o*s
through outsourcing of its manpower needs.
Today, Tata Teleservices )imited along with Tata Teleservices
"Maharashtra+ )imited serves over 8: million customers in over :@@@ towns.
Fith an am*itious rollout plan *oth within existing circles and across new
circles, Tata Teleservices offers world$class technology and user$friendly
services in 9; circles.
Brief about CDMA Technology
The world is demanding more from wireless communication technologies
than ever *efore as more people around the world are su*scri*ing to
wireless. (dd in exciting Third$0eneration "<0+ wireless data services and
applications $ such as wireless email, we*, digital picture takingLsending,
assisted$0! position location applications, video and audio streaming and
T. *roadcasting $ and wireless networks are doing much more than ,ust a
few years ago.
This is where %/M( technology fits in. %/M( consistently provides *etter
capacity for voice and data communications than other commercial mo*ile
technologies, allowing more su*scri*ers to connect at any given time, and it
is the common platform on which <0 technologies are *uilt.
%/M( is a Mspread spectrumM technology, allowing many users to occupy
the same time and fre6uency allocations in a given *andLspace. (s its name
implies, %/M( "%ode /ivision Multiple (ccess+ assigns uni6ue codes to
each communication to differentiate it from others in the same spectrum. In a
world of finite spectrum resources, %/M( ena*les many more people to
share the airwaves at the same time than do alternative technologies.
The %/M( air interface is used in *oth 80 and <0 networks. 80 %/M(
standards are *randed cdma2ne and include I$;:( and I$;:&. %/M( is
the foundation for <0 servicesK the two dominant IMT$8@@@ standards,
%/M(8@@@ and F%/M(, are *ased on %/M(.
0+"!O/#: T1# F!"%$7 ,2 IS9:; CDMA T#01/,$,*%#3
cdma2ne descri*es a complete wireless system *ased on the TI(L#I( I$;:
%/M( standard, including I$;:( and I$;:& revisions. It represents the
end$to$end wireless system and all the necessary specifications that govern
its operation. cdma2ne provides a family of related services including
cellular, !% and fixed wireless "wireless local loop+.
CDMA2000: L#!+%/* &1# <G (#=,$'&%,/
%/M(8@@@ represents a family of IT'$approved, IMT$8@@@ "<0+ standards
and includes %/M(8@@@ 9N and %/M(8@@@ 9x#. technologies. They
deliver increased network capacity to meet growing demand for wireless
services and high$speed data services. %/M(8@@@ 9N was the world7s first
<0 technology commercially deployed "2cto*er 8@@@+.
OBJECTIVES OF THE STUDY.
9. To study the opinion L consumer perception a*out Tata Indicom
mo*ile in &hu*aneswar market.
8. To study the consumer awareness on %/M( Technology of Tata
Indicom.
<. To study why a customer is using Tata Indicom mo*ile, if he is not
using than why not.
D. To compare the different cellular services with total sample.
:. To identify the factors which influence the purchase decision.
>. %ompetitive product studies.
=. (wareness of different mo*ile services.
B. In addition to the a*ove aspects and survey is made in
&hu*aneswar to collect the feed *ack of respondents a*out Tata
Indicom mo*ile.
Signifcance and Scope of the Study
The principle function of marketing is to search, identify, A pro,ect
the needs A wants of the customers to create a place in their minds A
understand their *ehavior A responses to various market stimuli. It is very
important to study the customer3s opinion a*out a product as well as an
existing product for it to *e a commercial success. (lso the customer
preferences a*out features, facilities, convenience etc. have to *e known to
the marketer so that he takes the factor into account can design the product
accordingly. The closest the final product is to the customer3s perception, the
more successful the product is in the market.
The scope of the study is very limited *ecause it deals with the
consumer perception of Tata Indicom mo*ile and its availa*ility. o it may
*e very much helpful for the concerned organi1ation to identify its marketing
pro*lems. The study also specifies information regarding the main
competitors of the concerned product and organi1ation.
METHODOLOGY:
For any research certain methodologies must *e adopted. (s such the
data were collected on the *asis of a 6uestionnaire as well as personal
interviews. ( method of sampling was used to collect data from the
customers since it was impossi*le to collect the data from the whole
population of &hu*aneswar.
SOURCES OF DATA:
The re6uired data for analysis are availed from *oth the primary and
secondary sources. For primary sources I have collected data directly from
the customers and retailers through 6uestionnaire. I have collected data from
internet and from some pu*lished ,ournals and maga1ines as my secondary
sources.
SURVEY TECHNIQUES:
Information from customers as well as retailers were collected through
personal interviews and 6uestionnaires. (ttempts were made to contact the
mo*ile users as well as non$ users.
PERIOD OF SURVEY:
The pro,ect work initiated from the 89
st
(pril and continued for
approximately B weeks.
TOOLS USED:
For the research work the tools generally used for the research were
employed. &esides these several other statistical and mathematical tools like
averages, percentages were used for the interpretation of results.
SAMPLE DESIGN:
The survey was conducted on the city of &hu*aneswarO stratified
random sampling was done on the *asis of occupation, sex, age, and income.
It is completely known to all, so all are dominating the sample si1e. The
method of sampling adopted was convince or accidental. The respondents
accessi*le at ease at the right time at right place were selected. The sample
si1e is limited to 9@@ persons.
E$PERIENCES AND DIFFICULTIES ENCOUNTERED IN THE
FIELD:
EXPERIENCES:
The market research that we conducted provided us an excellent
opportunity to implement all that we had learnt in our classroom sessions in
practical out field.
The exercise provided us with first$ hand knowledge of how real life
surveys were conducted *y organisations involved in market research.
It gave us a hand$on experience on understanding the mentality of the
consumers from different demographics. It also gave us an understanding as
to effect of income and personal experiences while indulging in a purchase.
Fe also found that in many cases, *rand loyalty exists irrespective of
income if the product satisfies the desired needs of the consumer.
In many cases, it was felt that when a consumer was confused as to a
particular response, he or she usually responded with the same answer that
the surveyor hinted at.
DIFFICULTIES:
The difficulty encountered in the field is that, not much of importance was
attached to this task *y some of the respondents. Fe were greeted with either
reluctance or non$chalance. In some cases, we are given contradictory answers,
which seemed to show that they were trying to get over with the interview as soon
as possi*le and with minimum interaction.
LIMITATIONS:
The most important limiting factor in this pro,ect work was time
factor. -eeping the constraints of time in view the si1e of the sample was
limited to 9@@ persons and compared to the total population of &hu*aneswar
the sample si1e is o*viously small. In particular it is likely to have missed
some categories of customers, despite the *est efforts.
The study is suscepti*le to all the shortcomings, errors and limitations
that are inherent in the sampling method used. ince the study is also
restricted to &hu*aneswar only, the findings of the study may not *e suita*le
for applications in other areas.
ome of the factors, which influence *road areas of consumer
*ehavior, have not *een taken into consideration. Rather these have *een
assured to the constant.

Company Profle and Achievement:
The Tata 0roup comprises ;< operating companies in seven *usiness
sectorsK information systems and communicationsO engineeringO materialsO
servicesO energyO consumer productsO and chemicals. The 0roup was
founded *y Jamsetji Tata in the mid 9;
th
century, a period when India had
,ust set out on the road to gaining independence from &ritish rule.
%onse6uently, Pamset,i Tata and those who followed him aligned *usiness
opportunities with the o*,ective of nation *uilding. This approach remains
enshrined in the 0roup7s ethos to this day.

The Tata 0roup is one of India7s largest and most respected *usiness
conglomerates, with revenues in 8@@D$@: of E9=.B *illion "Rs =;;,99B
million+, the e6uivalent of a*out 8.B per cent of the country7s 0/!.

Tata companies together employ some 89:,@@@ people. Tata
companies offer a wide variety of outstanding products and services that
enhance and enrich the lives and homes of consumers in India and a host of
other countries around the world. The products of company are (gricultural
(ppliances "Tata(grico+, &ooks "TataMc0rawHill+, %ooling (ppliances
".oltas+, #ntertainment "Tata ky+, Financial ervices "Tata (sset
Management,Tata Investment %orporation+, 0arments "Festside+ Hotels
"IndianHotels+, Insurance "Tata (I0 )ife, Tata (I0 0eneral+, Pewellery
"Tanish6+,.ehicles"TataMotors+,Tea "TataTea, Tetley+, Telecommunications
"TataIndicom,.?)+,Fatches "Titan+.

The 0roup7s <8 pu*licly listed enterprises Q among them standout
names such as T!&! S&##$, T!&! C,/3'$&!/07 S#(=%0#3, T!&! M,&,(3 !/+
T!&! T#! Q have a com*ined market capitali1ation that is the highest among
Indian *usiness houses in the private sector, and a shareholder *ase of over
8 million. The Tata 0roup has operations in more than D@ %ountries across
six continents and its companies export products and services to 9D@ nations.
Core Values:
The Tata family of companies shares a set of five 0,(# =!$'#3K
Integrity: Fe must conduct our *usiness fairly, with honesty and
transparency. #verything we do must stand the test of pu*lic scrutiny.
Understanding: Fe must *e caring, show respect, compassion and humanity
for our colleagues and customers around the world, and always work for the
*enefit of the communities we serve.
Excellence: Fe must constantly strive to achieve the highest possi*le
standards in our day$to$day work and in the 6uality of the goods and services
we provide
Unity: Fe must work cohesively with our colleagues across the 0roup and
with our customers and partners around the world, *uilding strong
relationships *ased on tolerance, understanding and mutual cooperation.
Responsibility: Fe must continue to *e responsi*le, sensitive to the
countries, communities and environments in which we work, always
ensuring that what comes from the people goes *ack to the people many
times over.
These values, which have *een part of the 0roup7s *eliefs and
convictions from its earliest days, continue to guide and drive the *usiness
decisions of Tata companies. The 0roup and its enterprises have *een
steadfast and distinctive in their adherence to *usiness #thics and their
commitment to corporate social responsi*ility. This legacy has earned the
0roup the trust of many millions of stakeholders in a measure few *usiness
houses anywhere in the world can match.
MARKETING MIX
Marketing mix is the set of marketing tools firm uses to pursue its marketing
o*,ectives in the target market. These tools classified in to four *road groups
that are called the four !s of marketingK !roduct, !rice, !lace and !romotion.
The particular marketing varia*les under each ! are shown in the
a*ove figure note that the four !roducts represent the seller3s view of the
marketing tools availa*le for influencing *uyers. Form a *uyer3s point of
view, each marketing tools is designed to deliver a customer *enefit. Ro*ert
)auter*oern suggests that the sellers four !s correspond to the customers
four %s. These are the following.
FOUR Ps FOUR Cs
!roduct %ustomer solution
!rice %ost to the customer
!lace %onvenience
!romotion %ommunication
MARKETING MI>
P(,+'0& P(%0#
P(,",&%,/ P$!0#
!roduct variety
Ruality
/esign
Features
&rand name
!ackaging
i1es
ervices
Farrantees
Returns
)ist !rice
/iscounts
(llowances
!ayments !eriod
%redit Terms
ales !romotion
(dvertising
!ersonal elling
!u*lic Relation
!u*licity
%hannels
%overage
(ssortments
)ocations
Transport
PROMOTION
!romotion is the element in an organi1ation3s marketing mix that serves to
inform, persuade and remind the market of the organi1ation and its products.
&asically, promotion is an attempt to influence. Fhether a particulate
promotional activity is designed to inform, persuade or, remind, the ultimate
o*,ective is to influence the recipient3s feelings, *elief, or *ehavior. The
promotional mix is the com*ination of personal selling, advertisement, sales
promotion, pu*licity and pu*lic relation that help the organi1ation achieve its
marketing o*,ectives.
P#(3,/!$ 3#$$%/* is the presentation of a product to prospective
customer *y a representative of the selling organi1ation. (cross all *usiness
more money is spent on personal selling than any other form of promotion.
A+=#(&%3%/* is a paid from type of impersonal mass communication in
which the sponsor is clearly identified. The most common forms are
*roadcasts "Television+ and print "?ews paper and Maga1ines+.
S!$#3 P(,",&%,/ is designed to supplement advertising and coordinate
personal selling. Include in sales promotions are such activities as
contests for sales people and consumers, trade shows, in store displays,
samples, premium and coupons.
P'6$%0%&7 is similarly to advertising in that it is a mass communication
type of demand stimulation. !u*licity usually consists of a favora*le
news presentation$a 4plug5$for a product or organi1ation presented in
any medium. The uni6ue features of pu*licity are that is not paid for and
it has credi*ility of editorial material. 2rgani1ations fre6uently provide
the material for pu*licity in the form of news releases, press conferences
and photographs.
P'6$%0 (#$!&%,/ is more targeted than pu*licity. It is a planned effort *y
an organi1ation to influence the attitudes and opinions of specific group.
The target may *e customers, stockholders, a government agency, or a
special interest group. !u*lic relation efforts are seen in news letters,
annual reports, and sponsorship of charity events.
P#(3,/!$ S#$$%/*
A+=#(&%3%/* S!$#3
P(,",&%,/ P'6$%0%&7
P'6$%0 R#$!&%,/
P(,",&%,/!$
M%?
!roduct
!rice /istri*ution
!romotion
M!(4#&%/* M%?
Target
Market
ROLE OF PROMOTION IN THE MARKETING MI>:
The measure role of promotion is to reach the target market, coordinate the
elements in the promotional mix, and coordinate promotion with the
other components in the marketing mix.
T1# C,/3'"#( B'7%/* D#0%3%,/ P(,0#33
To deal with the marketing environment and make purchase, consumers
engage in a decision process. 2ne way to look at that process is to view
it as pro*lem solving. Fhen faced with a pro*lem that can *e resolved
through a purchase, the consumer goes through a series of logical stages
to arrive at a decision.
T1# 3&!*#3 ,2 &1# 6'7%/* +#0%3%,/ )(,0#33 !(#
9. N##+ (#0,*/%&%,/: The consumer is moved to action *y a need.
8. C1,%0# ,2 !/ %/=,$=#"#/& $#=#$: The consumer decides how much
time and effort to invest in an attempt to satisfy the need.
<. I+#/&%2%0!&%,/ ,2 !$&#(/!&%=#3: The consumer identifies alternative
products and *rands and collects information a*out them.
D. E=!$'!&%,/ ,2 !$&#(/!&%=#3: The consumer weighs the pros and cons
of the alternatives identified.
:. D#0%3%,/: The consumer decides to *uy or not to *uy and makes other
decisions related to the purchase.
>. P,3& )'(01!3# B#1!=%,(: The %onsumer seeks reassurance that
choice made was the correct one.
SOT ANAL@SIS:9
S&(#/*&1
More facilities
#xtended product line.
)asting stagnancy
#!4/#33
!oor after sales service.
Internal operating pro*lems.
?etworking pro*lem
O)),(&'/%&7
Improving vertical integration
Maximum transfer of
technology from research to
operation.
ponsoring cultural or sports
activites.
T1(#!&
Threat from competition of
price, avalia*ility, service.
Tough competition from
Reliance ,&?), (irtel.
P(,+'0&3
F,$$,A%/* !(# &1# 3,"# 6(!/+3 ,2 1!/+3#& ,2 T!&! T#$#3#(=%0#3
Huawei %8B@9
Huawei %8B@8
Haier %8@@@
amsung %hamp FM
amsung %hamp ?on$ FM
Haier %8@9@
Haier %8@8@
Haier %<@@@
Huawei %:<8@
Huawei %8B89
ST# $ <<>
ST# I <<:
Huawei %8;@@
Huawei %8;@:
Huawei %8;@@
Huawei %8>@:
ST# <<8
Motorola F89@
amsung &liss
Haier / 98@@
Motorola % 9<9
M,+#$3 ,2 H!/+3#&
Data analysis and Interpretation:
(fter I conducted the study, I analy1ed the data and the following are
the results regarding the consumer perception of Mo*ile in &hu*aneswar
market. Here I m presenting the results one *y one after analy1ing the data.

(s my pro,ect is concerned a*out the consumer perception, during my
pro,ect work, i found the different network user in market. %onsumers are
not similar perception a*out the service provider of different telecom
company each and every one has his own opinion regarding it. The
perception of a student may not *e similar as a trader or a service holder
*ecause what a student expects from a company may not *e same with the
expectations of a trader or service man.
o, my pro,ect reveals some data regarding the *est network provider
which help me to make our strategic approach for ac6uisition.
The data collected through the structural 6uestionnaire are analy1ed
and various inferences a*out consumer perception of mo*ile users are stated
*elowK
/uring my pro,ect work I visited 9@@ consumers out of which 8@T
consumer perception is excellent and D=T is good a*out Tata Indicom
mo*ile at &hu*aneswar Market. These is very good sign for the company.
Fhere as :DT of the visited consumers perception is that (irtel is *est
network provider after that &snl with 8DT and Tata Indicom with 9BT. o
company has to work to improve his network and provide its services to all
areas to *ecome the *est network provider. The data collected for the *est
network provider as *een shown *y the following diagramK $


There are many *rand of mo*ile phones are availa*le of
Tata Indicom such as Haier %8@@@, amsung %hamp Fm, amsung &liss,
Motorola F89@ etc the opinion of *rand availa*ility of Tata Indicom is shown in the
following diagramK
From the a*ove diagram its clear that consumer perception
regarding *rand availa*ility of Tata Indicom is good. 88 consumer3s
perception regading *rand availa*ility is very high where as <9 of consumer
perception is high regarding *rand availa*ility of Tata Indicom.
2ne of the important 6uestions which is asked to the consumer to know
their perception is that which *rand have an inclusive growth in future. The
answer and its interpretation is as followsK$

From the a*ove diagram we can conclude that according to the
consumer perception regarding inclusive growth in future of different
Teleservice provider Tata Telecom is first and a very high percentage of
consumer perceive its high growth. >>T of consumer perception is that Tata
Indicom is in growing stage and it will grow and it will *e a successful
network provider in coming future.
FINDINGS AND CONCLUSION:
In the conclusion it can *e said that marketing is challenging
interesting and rewarding. It can also *e frustrating. My pro,ect on marketing
entitled 4( !ro,ect on study of consumer perception on T(T( Indicom
Mo*ile of T(T( Teleservices )td.5 has *een ,ustaposed with several
marketing concepts. T(T( Teleservices has successfully passed through
several marketing acid tests. T(T( Teleservices is gradually getting an
identity of a successful company in providing Telecom services. &ut as has
*een rightly said 4miles to go *efore I sleep5. o T(T( Indicom should not
*e complacent at this ,uncture.
SUGGESTIONS & RECOMMENDATIONS

The !)% concept i.e. product life cycle concept states that every product
passes through four phases i.e. introduction, growth, maturity and decline.
These are inevita*le. The same applies to T(T( Teleservices )imited Mo*ile
which is in the growth stage now. Hence it is vital for the company to take
advantages from the growth stage as much as possi*le. (t the same time it
must strive hard to lengthen its growth and maturity stage. T(T( Telecom
should diversify its services further and make them availa*le to more and
more areas, for every marketing the *iggest threat comes from its
competitors. (ny marketing can afford to neglect its competitor only at his
own peril. Hence T(T( Telecom should frame and implement its marketing
strategies after giving due consideration to its rivals. Then only it can *e
called as an ideal company performing its marketing tasks *y applying sound
marketing principles.
BIBLIOGRAPH@
-otler, ! I Marketing Management
tantan, Fillian.P, $ Fundamental of marketing
axena,Ra,an I Marketing Management
?amkumari, and Ramswamy ... I Marketing Management
-othari %.R. I Research Methodology.
www.tataindicom.com


QUESTIONNAIRE
?ame of the respondentK UUUUUUUUUUUUUUUUUU..UUUUUUU
(ddress UUUUUUUUUUU.UUUU. Tel.?oUUUUUU.UUUU..UU
I/0,"# 0!&#*,(7:
&elow Rs :,@@@pm UU. Rs :,@@@ I Rs 9@,@@@pmU.. Rs 9@,@@@ I Rs 8@,@@@pmUU
(*ove Rs 8@,@@@pm UUU
O00')!&%,/:
tudent UUU. elf$employed professional UUU ervice UUU. IndustrialistUUU.
Trader UUU 2therUUU..
9. Fhat is your opinion a*out Tata Indicom mo*ile at &hu*aneswar Market V
a. #xcellent *. 0ood c. (verage d. Moderate
8. Fhat is your opinion a*out *rand availa*ility of Tata Indicom mo*iles at
&hu*aneswar market V
a. .ery less *. )ess c. Moderate d. High e. .ery high.
<. Fhich of the following *rand do you think has the most availa*ilityV
a. (irtel *. Reliance c. &?) d. (ircel
e. Tata indicom f. RIM
D. !lease rank the *rands according to your experience with response to price, model,
features, and availa*ilityV
a. Reliance
*. (irtel
c. &?)
d. Tata Indicom
e. RIM
f. (ircel
:. Fhat is the most *asic reason that leads to your preferenceV
)esser price &etter model features availa*ility
>. !lease rank according to the *est network providerV
a. Reliance
*. (irtel
c. &?)
d. Tata Indicom
e. RIM
f. (ircel
=. From your experience, which of the following *rands is giving the much
connectivityV
a. Reliance
*. (irtel
c. &?)
d. Tata Indicom
e. RIM
f. (ircel
B. From your experience, which of the following *rands is giving the much clarityV
a. Reliance
*. (irtel
c. &?)
d. Tata Indicom
e. RIM
f. (ircel
;. From your experience, which of the following *rands is giving the much coverageV
a. Reliance
*. (irtel
c. &?)
d. Tata Indicom
e. RIM
f. (ircel
9@. How do you think that lead to *est possi*le customer satisfactionV
a. &etter pricing strategy
*. (vaila*ility of service
c. &etter network facility
d. UUUUUUUUUU.. "any other reason+
e. UUUUUUUUUU.. " do +
99. Fhich *rand do you see that may have an inclusive growth in the coming futureV
a. Reliance
*. (irtel
c. &?)
d. Tata Indicom
e. RIM
f. (ircel
98. Fhich telecom service provider are you usingV
UUUUU..UUUUUUUUUUUUUUUUUUUUUUUUUUU
If answer is Tata Indicom go to next 6uestion or else directly to 6uestion num*er
9<. Tata Telecom makes UUUU.U. to youV
a. Highly satisfied *. Reasona*ly atisfied
c. ?ot really satisfied *ut not dissatisfied either
d. Rather dissatisfied e. Highly dissatisfied
9D. Fhat makes difference from other network providerV
UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU
9:. How likely are you going to use Tata Indicom in futureV
a. .ery likely *. ome what likely c. May or may not
d. ome what unlikely e. .ery unlikely
9>. Fhy don3t you use Tata IndicomV
.UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU
Thank you for your patience and precious time