1 © Copyright 2011 EMC Corporation. All rights reserved.

Building a Cloud Strategy
and Roadmap
Yochai Gal
Technology Strategic Advisor and CTO
EMC EMEA South
A Practical Approach
2 © Copyright 2011 EMC Corporation. All rights reserved.
Mini
Waves of Information Technology
Mainframe
Networked/
Distributed
Computing
PC /
Micro-
processor
NEXT
Mid-’60s -’70s 70s-80s Late 70s-’90s
Mid-’90s-Today
IBM
Burroughs
Univac
NCR
Control Data
Honeywell
NEC

DEC
IBM
DG
Wang
Prime
Apollo

Microsoft
Intel
Apple
IBM
Sun
HP
Compaq

Cisco
Netscape
Google
Microsoft
Oracle
EMC
Salesforce.com
. . .


Cloud
Computing
Computing Paradigm Change
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Three parallel transformations
Existing Apps New Enterprise Apps SaaS Apps
Existing Datacenters Public Cloud Services
Public
Infrastructure Transformation
Application Transformation
End-User Provisioning Transformation
4 © Copyright 2011 EMC Corporation. All rights reserved.
Storage Pool CPU Pool Network
Three Approaches to Cloud Computing
Server
Storage
Verticalization
Virtual Infrastructure
Federated Clouds Über-Cloud
Applications
Database
Operating System
Middleware
Applications
Database
Operating System
Middleware
Systems Integrators
Systems Integrators
Service Providers
Service Providers?
Network
Silicon
5 © Copyright 2011 EMC Corporation. All rights reserved.
SaaS
PaaS
IaaS
Public Cloud
Private
Cloud
Three Levels of Services
Security
vSphere = Cloud OS
Information
Internal IT
Service Providers
vCloud Program
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Hybrid Cloud
Public
Cloud
Private
Cloud
The Federated Cloud – Infrastructure aaS
Security
vSphere = Cloud OS
Information
Virtual
Client
Virtual
Client
Virtual
Client
Federation (vMotion + VPLEX)
App
VM
App
VM
VMware vCloud
Connector
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Methodology & Structure
Conceptual
Logical
Technical
Operational
Organizational
Physical
Architectural
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IT as a Service Logical Framework
User Interface as a Service
Software as a Service
Platform as a Service



Network Compute Storage and Backup
Converged Infrastructure
Infrastructure as a Service
Security
Integration Layer
SOA
Dev/Test
Environment
Business
Intelligence
Business Applications
Virtual Desktops Choice Computing Mobility
Service Management
Standardization
Catalogue,
Serlf Service,
Management
Automation,
Charege Back
Database/ Information Platforms
(Structured, Unstructured, SQL, MapReduce)
GRC
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Operations and
Governance
Performance Compliance
and Charge/Show Back
Self-Service Portal Customers
IT and Business
Service Catalog
Service Request
Management
Define Service
Request Service
Decommission
Service
Discovery and
Automated
Provisioning
IT-as-a-
Service
Physical Infrastructure
Virtualized Infrastructure
Middleware
& APIs
Business
vApps vStorage vCompute Mgt Apps vConnectivity
Management
Configuration
Management
System
Private Cloud
Architecture
Cloud
Architects
10 © Copyright 2011 EMC Corporation. All rights reserved.
Quick Application Filtering – Public/Private
• Horizontal, non differentiated workloads
• Configuration vs. customization to meet business needs
• 99.9% uptime acceptable
• Only basic archiving or eDiscovery needs
• Tailored business applications
• Memory or network bandwidth intensive workload
• Significant integration & cross-application orchestration
• Compliance regulated processes or information
• Mission critical SLAs

• Non x86, would require re-platforming, Non Virtulized
• ISV will not support third-party virtualization or converged
infrastructure
Workload Fit Characteristics at Present Workload Cloud Deployment Models
• Expenses
• Salary
• Campains
• Sales force
• External Mail
• Archiving
• CRM
• CRM Dev/Train
• ERP Dev/Train
• Exchange
• IT Apps
• Security Apps
• MF
• AS400
• ERP

• Variable/peak application demands
• Requires enterprise control
• Horizontally scalable architecture

• Server Factory
Storage&
Backup
Compute
Client
Platform&
Integration
Application
Network
Automation
Security/GRC
Provisioning Service Levels Workshop
Manage New
Elements, Provide
Corelation

Provision Storage
Lun, File Systems
Provision Backup
Provision Server
Physical/
Virtual
Provision Network

Provision Database
New Integration

Provision New
Application
Provision New
User
14 Days
Virtual 6 Days
Physical 14 Days
14 Days
Full Dev/Test 30
DB 7Days
Actual Required
1-7 Days
1-7 Days
1-7 Days
1-7 Days
Small~ 7 Days
Big ~30 Days
Grand ~ 180 Days
15 Day
7 Days
14Days
7 Days
7 Days
,
Set Security/
GRC
Policies

DLP,FW –
17 Days
7 Days
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Infrastructure Maturity Model
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Application Maturity Model
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Maturity Assessment –
Before Storage & Backup Project
Client/Desktop
Server
Network
Storage
Application
Backup&
Archiving
GRC
Management&
Automation
15 © Copyright 2011 EMC Corporation. All rights reserved.
Maturity Assessment –
After Storage & Backup Project and Compared to other Telco
Client/Desktop
Server
Network
Storage
Application
Backup&
Archiving
GRC
Management&
Automation
16 © Copyright 2011 EMC Corporation. All rights reserved.
IT as a Service
At Work
17 © Copyright 2011 EMC Corporation. All rights reserved.
Operations
Customers
Management
Secure Heterogeneous
Technology Environment
Control &
Governance
Service
Catalogue

Process Workflow
and Delivery
Automation
Track and Manage
Billing and
Revenue
Assurance
Create and Launch
Service Offerings
Approvals
Self Service
Orchestrate
Delivery
Utilisation &
Consumption
Reporting
Lifecycle
Management
Infrastructure
Actions
Integration
Customer
Portal
Key Functions of the Cloud Service Delivery Platform
CMDB
Service Desk
18 © Copyright 2011 EMC Corporation. All rights reserved.

User Portals Security
VMware
vShield
Virtual Datacenter 1 (Gold) Virtual Datacenter n (Silver)
VMware vCloud Director
Catalogs
Alive
Enterprise
Service Desk User Portal /vDC
Change Management
Monitor System
IOINX APG
Chargeback
IONIX
UIM
Integration

EMC
Non Converged
19 © Copyright 2011 EMC Corporation. All rights reserved.
Use Case #1: Server Factory
VM is created
CA Change Request
is created and
approved
Self-Service
Portal or
SharePoint
Customer logs into the
port and enters IT
service request
for a server
1
3
Provisioning
Request is created
2
CI in HP uCMDB
OU in Active Directory
Backup scheduled
Change Request is closed
Chargeback
DSP
Accelerator
Service Desk & AD
& CMDB
4
6
e
vCloud Director
vCM for Apps
Server is created
e
VCM
4
Provisioning
Dependent
Reourcees
5
Storage
Networking
IP/DNS
Firewall
20 © Copyright 2011 EMC Corporation. All rights reserved.
Use Case #2: Development Environments
System is Replicated
CA Change Request
is created and
approved
Self-Service
Portal or
SharePoint
Customer logs into the
port and enters IT
service request
for a server
1
3
Provisioning
Request is created
2
CI in HP uCMDB
Backup scheduled
Change Request is closed
Chargeback
DSP
Accelerator
Service Desk & AD
& CMDB
5
8
4
Storage Rep
Dependent
Resourcees
7
Storage
Networking
IP/DNS
Firewall
Clone
Prod Data
e
vCenter
Provision
6
21 © Copyright 2011 EMC Corporation. All rights reserved.
Operations and
Governance
Performance Compliance
and Charge/Show Back
Self-Service Portal Customers
IT and Business
Service Catalog
Service Request
Management
Define Service
Request Service
Decommission
Service
Discovery and
Automated
Provisioning
IT-as-a-
Service
Physical Infrastructure
Virtualized Infrastructure
Middleware
& APIs
Business
vApps vStorage vCompute Mgt Apps vConnectivity
Management
Configuration
Management
System
Private Cloud
Architecture
Cloud
Architects
Storage&
Backup
Compute
Client
Platform&
Integration
Application
Network
Automation
Security/GRC
Cloud Infrastructure Layers
23 © Copyright 2011 EMC Corporation. All rights reserved.
Vplex
FAST
v
S
t
o
r
a
g
e

vMotion
Pools of Compute and Storage Resources
Project
Lightning
App
VM
App
VM
App
VM
App
VM
App
VM
vSphere
X 10 Performance
Increase !
X 10 Storage &
Backup
Efficiencies !
vSphere
FAST
24 © Copyright 2011 EMC Corporation. All rights reserved.
Project Lightning – Crossing the lines…
FAST
App
VM
PCIe
Flash
Card
OLTP
Accelaration
Demo’ed
At
EMCWORLD
2011 !
Big Data
Processing
Demo’ed
At
VMWORLD
2011 !
Storage&
Backup
Compute
Client
Platform&
Integration
Application
Network
Automation
Security/GRC
EMC Solutions for building the Cloud
RSA enVision
CRM

Us er Portal s S ec urity
V Mware
v S hi eld
V i r tual Datacenter 1 (Gold) V i r tual Datacenter n (Silver)
VMware vCloud Director
C atalogs
V
M
W
a
r
e

v
C
M

Alive
Enterprise
E
M
C

I
O
N
I
X

I
T
O

IOINXAPG Chargeback
VMAX VNX
RecoverPoint
VDI - Desktop VMs
Blade Server
EMC Atmos
Documentum
vSphere
vPlex
vCD +
Ionix ITO
RSA DLP
RSA Identity
RSA D@R
RSA Cybercrime
Service
RSA eGRC
FAST
A/A
ECC
Pooling &
Tieri
26 © Copyright 2011 EMC Corporation. All rights reserved.
B
u
s
i
n
e
s
s

V
a
l
u
e

Time
Expand Standardize Explore
Storage
Consolidation
Desktop
Virtualization
Back-up &
Recovery
Disaster Recovery
Business Cont.
Mission Critical
Applications
Private
Cloud

Automation
Security
G
r
e
a
t
e
r

b
e
n
e
f
i
t
s

a
s

y
o
u

g
o

u
p

Steps in the Journey to the Private Cloud
Tactical Virtualization
Strategic Virtualization
Server
Virtualization
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Project Priorities
Risk / Cost
Capacity Planning
& Metering
Server Factory
Centralized
Management (Shob)
VDI
IT as a Service Application Life Cycle
Management(ALM)
Active
Directory
Applic TR
New SOA
New Security
Framework
Virtualization
Phase II
Unix Linux
Standardization
Storage Consolidation
+ Tiering
B2D Consolidation
+ Dedup
Active/Active DR
DR for VTL
New DR/HA
Storage&
Backup
Compute
Client
Platform&
Integration
Application
Network
Automation
Security/GRC
Appl Consolidation
Application Life Cycle
New DR / HA
CMDB
Centralized Management (Shob)
Server Factory
Citrix
New CRM
New Billing
Unix + Linux Consolidation
Virtualization Phase II
Intranet + FW
Capacity Planning and Metering
DR B2D
B2D Consolidation + Dedup
Storage Consolidation + Tiering
Active/Active DR
AIA
Newly
Discovered
2010
2014+
2012 2011 2013
29 © Copyright 2011 EMC Corporation. All rights reserved.
EMC Journey to the Cloud Workshop

30 © Copyright 2011 EMC Corporation. All rights reserved.
What is EMC Cloud Workshop?
• EMC Cloud workshop is a 2 days high level strategy
workshop, designed to create a framework for IT
evolution towards an IT as a Service Model based on
emerging “Cloud Computing” technologies.
31 © Copyright 2011 EMC Corporation. All rights reserved.
THANK YOU
32 © Copyright 2011 EMC Corporation. All rights reserved.
THANK YOU

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