COMPETITION

MAIN COMPETITORS
Apareja: Serves halo-halo within coconut shell, with caramelized fruits such as jackfruit,
sweet potatoes and banana (saba) and mixed with milk, crushed ice, and buko strips.
Ube ice cream and leche flan are placed on the top. t is located alon! the hi!hwa" of
#r!". Saravia. $he price of halo-halo per servin! is %& pesos.
Chowking: Serves halo-halo with the mixture of milk, cushed ice, kaon!, nata de coco
with colors of !reen and red, sweetened beans, macapuno, and ice. Ube ice cream and
leche flan are placed on the top. t is located at '(( )all of )arbel. $he price of halo-
halo per servin! ran!es from %&-*& pesos dependin! on the size and the number of
scoops of the ice cream.
Mang Inasal: Serves halo-halo with the mixture of cream" milk, crushed ice, sweetened
beans, caramelized bananas and macapuno. Ube ice cream and leche flan are placed
on the top. t is located at +ce (enterpoint, (it" of 'oronadal. $he price per servin!
ran!es from ,&-%& pesos dependin! on the size of the order.
Razons: ts halo-halo is known for its pino crushed ice. t is a mixture of onl"
caramelized bananas and macapuno. -eche flan is placed on top. t is located at '((
)all of )arbel. $he price per servin! is %& pesos.
COMPETITIVE EDGE
(./-/ maintains a competitive ed!e in several si!nificant areas0
$he location of the business puts it into close proximit" to substantial populations
of students from 1otre 2ame of )arbel Universit" and residents of 3antua,
'oronadal (it".
$he owners who have been students of 1otre 2ame of )arbel Universit" for &
"ears are alread" knowled!eable of the wants of the students for the" have
experience of bein! students and have observed the wants of their fellow students.
$he owners are fond of eatin! halo-halo and have tasted different kinds of halo-
halo on different places, thus, the" have the idea on what are the in!redients that
would create a delicious halo-halo dish with a twist, and that is (./-/ (chocolate
halo-halo).
$he owners will create a comfortable, fun environment wherein the customers
can be able to relax and at the same time enjo" while eatin! their halo-halo.
$he customers will be treated carefull" and respectfull" b" servers and staff, who
alwa"s have smiles on their faces and stop at nothin! to make sure the customers
are happ".
$he owners ensure that the kitchen where the halo-halo is prepared is properl"
sanitized and have the appropriate e4uipment where the in!redients are stored in
order to avoid spoila!e.
$he major in!redients of (./-/5s halo-halo are uni4ue and cannot be seen or
tasted from the halo-halo of the competitors.

PRODCT
!ea"#res
$he halo-halo will be served in a medium-sized !lass bowl.
$he main in!redients of (./-/ halo-halo are the followin!0
ce cream ((hocolate67anilla) #rownies
(aramelized banana and jackfruit 8resh melon
(hocolate sticks (hocolate chips (toppin!s)
(hocolate s"rup (ream" milk
(rushed ice Sa!o
)ost of the main in!redients such as the chocolate s"rup, ice cream, and brownies are
home-made. $he banana, jackfruit and melon are produced and harvested from the
farm of the owners. $he chocolates used for chocolate chips, sticks and s"rup are
delicious and of 4ualit". $he sa!o and cream" milk are ordered from trusted suppliers.
$ene%i"s
$he cravin!s for halo-halo of the customers will surel" be satisfied. $he
customers will surel" love the excellent combination of (./-/5s halo-halo dish with a
twist. $he customers need not to !o outside 'oronadal (it" just to tr" a new and uni4ue
halo-halo dish. $he" can surel" sa" that the mone" the" paid for each order is worth it.
CSTOMERS
/ur tar!eted customers are the followin!0
No"re Da&e o% Mar'el ni(ersi") s"#*en"s: 1otre 2ame of )arbel Universit" is
located at +lunan +venue, 'oronadal (it". t has two !ates where the students could
pass. /ne is located at +lunan +venue and the other one is located at 3antua 7illa!e.
$he number of students enrolled at 12)U is approximatel" 9,::: and the a!e ran!es
from ;%-<< "ears old. $he favourite past time of the students durin! their break time is
eatin! comfort foods such as desserts, shakes, ice cream and street foods.
+igh S,hool s"#*en"s %ro& No"re Da&e-Siena S,hool o% Mar'el: 12-SS) is also
located at +lunan +venue, 'oronadal (it". $he number of .i!h school students from
12-SS) is approximatel" ;,&:: and the a!e ran!es from ;<-;% "ears old. $eena!e
"ear is the a!e where the children wanted to explore new thin!s. 12-SS) students are
fre4uentl" seen at tea shops at 3antua 7illa!e. $he" seek for a place where the" could
cool down and bond as a !roup.
$oar*ers o% Pan"#a Village: $he" are composed of professionals and students who
are boardin! at 3antua 7illa!e. $here are approximatel" &:: of them and the a!e
ran!es from ;% and above. $heir numbers increase especiall" durin! class and workin!
da"s. 2urin! their free time, the" find relaxation b" eatin! food from restaurants, tea
shops and other stalls at 3antua 7illa!e.
Resi*en"s o% Pan"#a Village: $he approximate number of the residents of 3antua
7illa!e is ;,:::. $he" are composed of people with different a!e !roups (from children
to old people).
The people o% .orona*al0 $he" are those people who wish to tr" and have cravin!s for
a new halo-halo dish and those who are dessert lovers.
(./-/ could attract our tar!et customers b" offerin! uni4ue and delicious halo-halo
dish which will surel" fit their taste.
8riendl" and professional service and a relaxin! place where our customers could eat
their halo-halo and could connect with their friends online or make researcher throu!h
wi-fi connection are also bein! offered.
$he location of the business can be easil" reached b" the tar!et customers.
NIC+E