Beruflich Dokumente
Kultur Dokumente
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TENTATIVE SCHEDULE
Week Date Topics Readings
Course Overview
05/26
Marketing Concept Chapter 1
1
Marketing and Organizational Strategies Chapter 2
05/28
Environmental Scanning Chapter 3
06/02 Understanding Consumers Chapter 5 & 6
2 Marketing Research Chapter 8
06/04
Segmenting, Positioning, and Forecasting Chapter 9
Developing New Product and Service
06/09 Due: Individual assignment 01, Planning a Career in Chapter 10
3 Marketing
Managing Products and Brands
06/11 Chapter 11
Due: Grouping
Building the Price Foundation (pricing I) Chapter 13
06/16
4 Arriving at the Final Price (pricing II) Chapter 14
06/18 Review for Midterm
Midterm
06/23
Due: Individual assignment 02, Pricing Exercises
5 Managing Services
Chapter 12
06/25 Managing Marketing Channels and Wholesaling
Chapter 15
Due: Group project proposal
Retailing Chapter 17
06/30
6 IMC and Direct Marketing Chapter 18
07/02 Advertising, Promotion, and Public Relations Chapter 19
Interactive and Multichannel Marketing
07/07 Chapter 21
Due: Individual assignment 03, Favorite Print Ad
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Ethics and Social Responsibility Chapter 4
07/09
Understanding Global Markets Chapter 7
“Favorite Print Ad” Presentation
07/14
8 Due: Individual assignment 04, Write up a Case
07/16 “Write up a Case” Presentation I
07/21 “Write up a Case” Presentation II
9
07/23 Group Project Presentation I
07/28 Group Project Presentation II
10 Review for Final
07/30
Due: Project Paper
08/04 No Class (Reading Days)
11
08/06 Final Exam
Note: The schedule is subject to change at the discretion of the Professor.
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COURSE POLICIES
Components Weight
Class attendance and participation 10%
Midterm exam 15%
Breakdown Final exam 20%
of Course Score
Individual assignments 25%
Group project 30%
Total 100%
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Overview
The group will present the idea to the class at the end of the semester and
groups will rate each other’s marketing ideas based on the likelihood of
success. Along with project presentation, each group is required to submit a
written project proposal and a written project report in both soft and hard copy
formats.
By the date set on Page 2 of this syllabus, each student must join a team and
each project group formed is to report its members to the instructor. Students
who will have not joined a group by that date will be assigned to a group at the
discretion of the instructor. The number of members in each group must be no
more than 6 and no less than 4 students.
Project Proposal
By the date set on Page 2 of this syllabus, each project group must submit a
written proposal for group project. It must contain brief description on what
Group Project (30%) your group will do, specifically
diagnosis of the industry/market that your product/service serves,
the identification of problems, consumer needs unfulfilled, and/or new
market opportunities, if any, and
the reasons that your product/service are significant or the way that
yours satisfies market needs differently from existing ones
The proposal does not have to be complete analyses of the problems in your
mind, however, it need to clearly and precisely delineate the problem that is
being addressed by your group.
Project presentation should ideally cover (but not limited to) the following
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Project Paper
Upon completion of the group project, each group will be required to submit a
project report (both hard and soft copies). A project report should be 12 point
font, double-spaced, 6-10 pages in length (including tables and figures), and
concise and to the point. You can consult to the Appendix A of the Chapter 2 in
the textbook in order to get some idea on how to write up the report.
Peer Evaluation
Every member of a group is required to be responsible for the project and carry
her or his share of the work. To prevent “free-riding,” group members are
requested to evaluate the contribution of their colleagues and these evaluations
will be a component of the individual group project grades, so that members of
the same group may not be given the same project grade.
Make-up Exams None
Late Work Late work will not be accepted.
Extra Credits NO EXTRA CREDITS CONSIDERED. GRADES ARE NOT NEGOTIABLE.
Field Trip Policies N/A
A student at the university neither loses the rights nor escapes the
responsibilities of citizenship. He or she is expected to obey federal, state, and
local laws as well as the Regents’ Rules, university regulations, and
administrative rules. Students are subject to discipline for violating the
standards of conduct whether such conduct takes place on or off campus, or
whether civil or criminal penalties are also imposed for such conduct.
The administration of this institution has set deadlines for withdrawal of any
college-level courses. These dates and times are published in that semester's
course catalog. Administration procedures must be followed. It is the student's
Withdrawal from
responsibility to handle withdrawal requirements from any class. In other
Class
words, I cannot drop or withdraw any student. You must do the proper
paperwork to ensure that you will not receive a final grade of "F" in a course if
you choose not to attend the class once you are enrolled.
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The faculty expects from its students a high level of responsibility and
academic honesty. Because the value of an academic degree depends upon the
absolute integrity of the work done by the student for that degree, it is
imperative that a student demonstrate a high standard of individual honor in
his or her scholastic work.
Plagiarism, especially from the web, from portions of papers for other classes,
and from any other source is unacceptable and will be dealt with under the
university’s policy on plagiarism (see general catalog for details). This course
will use the resources of turnitin.com, which searches the web for possible
plagiarism and is over 90% effective.
Copies of these rules and regulations are available to students in the Office of
the Dean of Students, where staff members are available to assist students in
interpreting the rules and regulations.
As per university policy, incomplete grades will be granted only for work
unavoidably missed at the semester’s end and only if 70% of the course work
Incomplete Grades has been completed. An incomplete grade must be resolved within eight (8)
weeks from the first day of the subsequent long semester. If the required work
to complete the course and to remove the incomplete grade is not submitted by
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the specified deadline, the incomplete grade is changed automatically to a
grade of F.
The goal of Disability Services is to provide students with disabilities
educational opportunities equal to those of their non-disabled peers. Disability
Services is located in room 1.610 in the Student Union. Office hours are
Monday and Thursday, 8:30 a.m. to 6:30 p.m.; Tuesday and Wednesday, 8:30
a.m. to 7:30 p.m.; and Friday, 8:30 a.m. to 5:30 p.m.
Essentially, the law requires that colleges and universities make those
reasonable adjustments necessary to eliminate discrimination on the basis of
Disability Services
disability. For example, it may be necessary to remove classroom prohibitions
against tape recorders or animals (in the case of dog guides) for students who
are blind. Occasionally an assignment requirement may be substituted (for
example, a research paper versus an oral presentation for a student who is
hearing impaired). Classes enrolled students with mobility impairments may
have to be rescheduled in accessible facilities. The college or university may
need to provide special services such as registration, note-taking, or mobility
assistance.
It is the student’s responsibility to notify his or her professors of the need for
such an accommodation. Disability Services provides students with letters to
present to faculty members to verify that the student has a disability and needs
accommodations. Individuals requiring special accommodation should contact
the professor after class or during office hours.
The University of Texas at Dallas will excuse a student from class or other
required activities for the travel to and observance of a religious holy day for a
religion whose places of worship are exempt from property tax under Section
11.20, Tax Code, Texas Code Annotated.
If a student or an instructor disagrees about the nature of the absence [i.e., for
the purpose of observing a religious holy day] or if there is similar
disagreement about whether the student has been given a reasonable time to
complete any missed assignments or examinations, either the student or the
instructor may request a ruling from the chief executive officer of the
institution, or his or her designee. The chief executive officer or designee must
take into account the legislative intent of TEC 51.911(b), and the student and
instructor will abide by the decision of the chief executive officer or designee.
Off-campus, out-of-state, and foreign instruction and activities are subject to
Off-Campus state law and University policies and procedures regarding travel and risk-
related activities. Information regarding these rules and regulations may be
Instruction and
found at
Course Activities http://www.utdallas.edu/BusinessAffairs/Travel_Risk_Activities.htm.
Additional information is available from the office of the school dean.
These descriptions and timelines are subject to change at the discretion of the Professor.