How To Get A Rush of Paying

Clients Lining Up To Have An

Introductory Coaching ession !ith
"ou#$

You can even get people so hungry for your initial
consultation offer, theyll pay you for it! How? Simply by
following these 3 steps to package an position your session
into an irresistible offer!



If you want %ore clients& then you pro'a'ly (now that the
gateway$ to clients hiring you is through an initial consultation or free
coaching session. So it follows that, the more potential clients that you can have
1-on-1 consultations with, the more clients youll get and the more money youll
make!

Plus with more clients, youll be doing more of the work you love, and have a
lifestyle most people only dream of! herefore, you need to get more people to
want to have a free session with you. !nd...

At so%e point you could 'e getting too %any people wanting to have
a free session with you. !t this point "or even before this#, you may want to start
charging for your initial session. he are $ benefits of charging for an initial
session. he first benefit is that you get paid for your time, instead of giving it
away.

%ven while youre talking to a client about potentially hiring you, you could be
charging for this. he second benefit, is that when you are paid for your time,
youre perceived as an e&pert and you are even more likely to get hired by these
people. 'inally, when you charge for your initial session, you (weed out) people
that are *ust trying to get free stuff from you and you only end up with real,
serious, potential clients. +ut,


How open do you want your flood gate)$


That doesn*t %ean that I reco%%end you start charging for your
initial session right away. -hy. /ts harder to get people to pay for that session
than it is to get people to take it for free. So, you could end up weeding out
potential customers. Some people wouldnt pay for the initial session, but they
would become clients.

/ think of it in terms of a flood gate. 0ow open do you want your flood gate. /f
your fairly new in your business, you probably want your flood gate wide open.
ake as many initial sessions as you can get! -hy. ! few reasons. 1ne is that you
probably need practice working with people. !nother reason youll want the
(gate) wide open is because having more intro. sessions is a way for more people
to get to know you.

-hen youre starting out, you want more people to get to know you and what
you do. 2ater you can start tightening up the flood gate and be more selective
about who you let through. 3ou can tighten up by having people fill out a form
"online# or fill out a very short 4uestionnaire "via email# to make sure they are
good potential clients for you before you have a free intro. session with them.
'inally, to really tighten up, you can charge people for the session.

Is it really hard to give stuff away)$

/n this day and age, everything has to be (sold). %ven stuff thats given away
for free gets re*ected all the time! -hy. +ecause most people cant take the time
to interpret and analy5e everything that crosses their paths. hink about it. -e
are on information overload and if we cant find value in something, we move on.

hink about when you get your mail and you go through it at the garbage can
trying to decide what to throw away and what to keep. /f there was a 6788 bill in
an envelope that looked like one more piece of *unk mail, youd probably through
the envelope away un-opened! hats what happens to most offers for a free intro.
session.

9ost coaches and consultants, make a free session offer that makes people
have to interpret and analy5e the offer to find where the value is for them. -hat
does this do. /t make most people (tune out) and say things like (thats nice), but
not take you up on your offer. 0eres an e&ample of a typical coaches free session
offer:

+,a%ple of a !ea( Intro# ession -ffer###

Some coaches will use something like this: (/ offer a free $8 min. e&ploratory
coaching session so we can both decide if working together is good fit.)

0ow e&cited are you feeling right now about getting a session like this. 3ou
could be falling asleep on me! -ake up for a second so / can e&plain why this
doesnt work and keep you from making similar mistakes.

he e&ample above doesnt work because you dont immediately see what your
going to get out of having a free $8 min. session. !ll / see is ; things. 'irst, that
its going to take up $8 min. of my time. !nd second, that this session is about
hiring someone, which is scary because its probably e&pensive! / dont really
even know /m anywhere near close enough to hiring a coach "if / even know what
one is and does# to take this big of a step. /nstead, try something like this,

. Things That /a(e People Go 0ananas
To Have An Intro# ession !ith "ou12

here are $ things you can do to (beef up) your introductory session offer to
make it 18 times more compelling. 'irst, give your session a concrete and
compelling (name). Second, create a list of powerful outcomes or results that
people will leave your session and now have that they didnt before. hird, create
perceived (scarcity). 2ets start with the name.

!hat*s in a na%e) +verything that %atters1$

he idea behind giving your introductory session a (name) is that your
potential clients will be able to immediately put their arms around the benefits
theyll get from the session. heyll understand what the session will do for them.

A Powerful& Co%pelling 3a%e4
<se your creativity to generate some powerful, compelling names for your initial
session. 'or e&ample, if you are a relationship coach, call your session, a
=>elationship >ehab ?oaching Session=, or how about...

he first 7 people to respond to this email will get a free ;7 min. ='ind 3our
Soul-9ate @ow= 1-on-1 coaching session with relationship e&pert 'rancine
9clover.

1r if youAre a business coach: Bet your free ;7 min. =%&plosive +usiness
Browth= 1-on-1 business consultation.

Coes this make sense.

0ere are some of the elements of a great name.
/ts focused on something people already want "like love, money,
happiness# or,
/ts focused on eliminating something they dont want "(%rasing
1verwhelm) ?oaching Session#.
/ts clear, concrete, and specific.
/ts short ";-7 words ma&.#
-hat can you come up with for the work you do.

3ote4 %ven if youre not a coach, but perhaps youre a financial planner or some
other type of e&pert or consultant, you can call your session a (coaching session).

If you don*t tell the% what they can e,pect to
happen& they won*t (now that anything good will
co%e of their precious ti%e1$

1nce you have named your session, the ne&t thing youAll want to do is create
some powerful e&pectations for what will happen in your session.

'or %&ample...
Bet your free ;7 min. =>elationship >ehab=
?oaching Session 1-on-1 with Daren 'oryou.

/n this powerful session you will leave with:
-ritten positive outcomes for your relationship
! new awareness of what is causing many of the challenges in your
relationship right now "they may not be what you think!#
! renewed sense of energy about turning your relationship around "or
youAll know if itAs time to call it 4uits#.
! =ne&t-step= action plan for moving your relationship into the ne&t phase
of love, connection, and passion!

?an you see how much better this is.

0ere are the elements of positive e&pectation statements.
1# hey are real actual things people will take away from your free session
"you dont want to *ust make stuff up#.
;# <se very specific tangible things "like (written goals)#
$# <se very specific intangible things "like (renewed energy and
motivation)#.
E# >elate them to what you do "i.e. if you are a business consultant (renewed
energy for your business)#

Co you think you could come up with a list of powerful e&pectations that
people will get from your initial session. Bive it a try!

3ote4 / teach people to conduct initial sessions in such a way that it creates
tremendous value for the potential client, and motivates them to hire you. his
process is called ('ree Sessions hat Sell: he ?lient %nrollment System). /f you
dont know what benefits people will get from having a session with you, or if you
dont have a great way of delivering value and motivating people to hire you at the
same time, then / recommend considering the purchase of this program. Bo to
http:FFwww.'reeSessionshatSell.com to check it out "it will open in a new
window so you can keep reading this page#.


A 3ice 5ra%e /a(es A Picture 67 Ti%es /ore
8esira'le 9 A 3ice 5ra%e$ !ill /a(e People Hungrier 5or
"our 5ree ession -ffer$

he last thing youAll want to do to make people =go bananas= for your initial
session, is to (frame your offer). -hen we can have something anytime we want,
we donAt seem to value it as much. +ut, if it is rare or scarce, we go cra5y for it.
+ack in the early G8s / was into comic book collecting. /n the comic book store,
whenever / saw an issue was close to selling out, / thought about buying it
because / thought it was more rare and might go up in value 4uickly. /t was an
illusion because they often had another big stack in the back room. 0ave you ever
been motivated to get something because you thought you might miss out on it if
you didnt get it now. 9e too! / think we all have.

/ like to (frame) my intro. session offer in such a way as to make it seem more
valuable. +efore / e&plain how to do this, / want you to think about how many
intro. sessions youd like to have each month. 18. ;8. $8. 3ou might say, (/ll
take as many as / can get) and that makes sense. +ut, if you had ;8Fmonth, that
would be E potential client meetings each week. /f you have that, youll grow your
business pretty fast wont you. So why not set an (imaginary limit) on the
availability of your free sessions. he truth is you cant do 1888 free sessions in
one month, so why not limit yourself and let people know that there are limits.

0ere are some e&amples:

!# his offer is available to only the first 7 people to respond to this email.

+# /f you would like to have one of these free sessions with me, please reply and /
will pick 7 winners at random from all of the people who respond.

?# his session is normally 61GH, but as a gesture of goodwill to my audience, /Am
making it available for free to then ne&t 18 people only! / only have 18 spaces
open for these sessions all month and once they are gone, theyAre gone!

1D. / think you get the idea. he key here is to be as =real= as you can about
this. 3ou donAt want to lie. 3ou *ust want to =frame= the truth in a way that makes
you and your coaching more valuable.

/f youAre sitting around in your pa*amas all day doing nothing because you
only have ; clients "and one of them is a barter deal#, you donAt want to pro*ect
this kind of image to the world. /t may be true, but youAll be more =attractive= if
you can frame yourself and your initial session offer in a way that is compelling
from start to finish. !greed.

3ote4 3ou can create several intro. session offers. Simply take the basic offer that
youve come up with and (spin it) in a different way. hen youll keep your offers
fresh. 'or e&ample you could offer a (passion into profits) coaching session and a
(business start-up) coaching session and an (e&plosive business growth) session.

-hat you do with people during the session could be the e&act same, but the
way your describe it might be slightly different! %ach offer could appeal to
different people. +y switching up your offers, youll be able to reach more people
and keep your offer seeming (rare and valuable).

Here:s a ;uic( re<cap4

1. he way to get clients is to offer a free initial session and then convert them
into ongoing, paying clients.

;. /f you want to get more clients, one key is to create and enticing initial session
offer.

$. here are $ things to put into your initial session offer.
!. a powerful and compelling name for your session.
+: a list of positive e&pectationsFwhat people should e&pect to happen in
their session with you.
?: a =frame) for your offer that makes the offer seem even more valuable.


The 3e,t I%portant Piece of the Pu==le 5or Getting Clients
Is Learning How To +nroll Clients -nce They:re Having A
5ree ession !ith "ou#


>ead !bout 0ow o Co his @e&t...