Petra Airline Marketing Strategy Project Page 1 of 2
July 2014 Tenderer: lufthansa Consulting Tender Title: Conducting a Marketing and Media Plan Strategy for Petra Airline Tender Reference: MKT Strategy 2014 - 2018
Total score for Organisation and methodology 20 12
Key experts 1 Media planning and digital marketing: Personnel 5 5 At least 5 years demonstrated experience in advising clients on marketing, branding, development of communication strategies, and/or messaging 3 3 Demonstrated strategic communications planning skills 3 2 Expert knowledge of integrated brand communications including digital (SEO and email) and social media 3 2 Ability to creatively and strategically think about and approach problems and assigned projects 3 2 Experience working in or with the Aviation sector is preferred 2 2 Experience in/knowledge of economic development, workforce development, foundations and/or intermediary organizations is strongly preferred 2 2 Excellent project management ability 3 3 Demonstrate that plans you have developed, have been successfully implemented by clients 3 2 Provide references from entities for whom you have provided similar services. 3 2 Key experts 2 Marketing Strategies: Personnel 3 3 Consultant must have tourism/Airline marketing and/or industry related work experience. 4 4 Consultant must demonstrate strong communication and public relations skills. 4 3 Consultant must have media buying knowledge and experience. 4 1 Have knowledge of the marketing issues and challenges of the airline industry. 4 3
EVALUATION GRID Petra Airline Marketing Strategy Project Page 2 of 2 July 2014 Have Strong research-based strategic planning capabilities. 4 4 Demonstrate social media marketing and Web based communication management skills. 2 1 Breakthrough creative executions, across all possible mediums based on solid Marketing strategies. 4 2 Provide references from entities for whom you have provided similar services. 4 2 Provide a guarantee of services to be rendered. 4 2 Provide proposed key words and relevant metrics. 5 2 Brand and promote Petra Airline as a marketable carrier. 5 3