FINANCIAL REPORT FIRM L PERIOD 0

Company Profit & Loss Statement

Period 0 Period 1
Revenues 35,736
Cost of goods sold -23,121
Inventory holding costs -298
Inventory selling costs 0
Contribution before marketing 12,316
Advertising media -3,840
Advertising research -160
Commercial team costs -1,224
Contribution after marketing 7,092
Market research studies -245
Research and development 0
Interests paid 0
Exceptional costs or profits 0
Earnings before taxes 6,847
All numbers in thousands of dollars
Market Contribution
Sonites Vodites
Revenues 35,736 0
Cost of goods sold -23,121 0
Inventory holding costs -298 0
Inventory selling costs 0 0
Contribution before marketing 12,316 0
Advertising media -3,840 0
Advertising research -160 0
Commercial team costs -1,224 0
Contribution after marketing 7,092 0
Market research studies -245 0
Research and development 0 0
Net contribution 6,847 0
All numbers in thousands of dollars
Product Contribution
LOOP LOCK
Sonites Sonites
Revenues 29,771 5,964
Cost of goods sold -21,285 -1,836
Inventory holding costs -138 -160
Inventory selling costs 0 0
Contribution before marketing 8,348 3,968
Advertising media -2,880 -960
Advertising research -120 -40
Commercial team costs -612 -612
Contribution after marketing 4,736 2,356
All numbers in thousands of dollars
Retail and Selling Prices
LOCK LOOP
Sonites Sonites
Rec. retail price 250 500
Average retail price 236 486
Average selling price 156 309
Market Shares
LOOP LOCK
Sonites Sonites
Market share - Unit 9.9% 3.9%
Market share - Value 12.8% 2.5%
Distribution Coverage and Volume Sold
Specialty Stores
LOCK Sonites 35%
LOOP Sonites 39%
Sales, Production and Inventory
LOOP LOCK
Sonites Sonites
Volume sold 96 38
Planned production 130 100
Actual production 104 80
Inventory at beginning of period 0 0
Inventory at end of period 8 42
All numbers in thousands of units
Unit Cost, COGS and Inventory Holding Cost
LOOP LOCK
Sonites Sonites
Volume sold 96 38
Unit cost (current) 221 48
Unit cost (average) 221 48
Cost of goods sold 21,285 1,836
Inventory at end of period 8 42
Inventory holding costs 138 160
All numbers in thousand of units, except unit costs in $ and Cost of goods sold in thousands of dollars
Distribution Coverage (% outlets)
Research and Development Projects
MARKET : SONITES
Available since
Period
No. of Features
POLOCK 0 8
POLOOP 0 17
Unit costs are given in $. Cumulative budget and Budget required for completion are given in thousands of $. Physical characteristics are given in the appropriate units: Kg, kHz, hours, etc.
MARKET : VODITES
Available since
Period
Resolution
Unit costs are given in $. Cumulative budget and Budget required for completion are given in thousands of $. Physical characteristics are given in the appropriate units: Kg, kHz, hours, etc.
Period 2 Period 3 Period 4 Period 5 Period 6 Period 7
Mass
Merchandisers
Online Stores Specialty Stores
Mass
Merchandisers
Online Stores
33% 44% 14,479 18,566 5,222
35% 48% 58,577 17,965 19,667
Total Number of Outlets 10,000 6,000 1,000
All numbers in thousand of units, except unit costs in $ and Cost of goods sold in thousands of dollars
Distribution Coverage (% outlets) Volume sold
Design Index Battery Life Display Size
Processing
Power
Desired base
cost
Minimum base
cost
3 28 11 10 46 36
6 89 33 81 228 152
Unit costs are given in $. Cumulative budget and Budget required for completion are given in thousands of $. Physical characteristics are given in the appropriate units: Kg, kHz, hours, etc.
Energy
Efficiency
Carbon
Footprint
Connectivity No. of Apps
Desired base
cost
Minimum base
cost
Unit costs are given in $. Cumulative budget and Budget required for completion are given in thousands of $. Physical characteristics are given in the appropriate units: Kg, kHz, hours, etc.
Period 8 Period 9 Period 10 Cumulative
35,736
-23,121
-298
0
12,316
-3,840
-160
-1,224
7,092
-245
0
0
0
6,847
Volume sold
Required budget
for completion
Cumulative
allocated budget
0 1,500
0 2,000
Required budget
for completion
Cumulative
allocated budget
INDUSTRY DASHBOARD PERIOD 0
Period Firm
Share Price
Index
Revenues
Net
contribution
0 L 1,000 35,736 6,847
0 M 1,000 35,359 15,118
0 N 1,000 39,355 7,447
0 R 1,000 41,685 7,169
0 S 1,000 34,911 13,456
0 T 1,000 47,611 8,842
Revenues, Net Contribution and Retail sales are given in thousands of dollars. Volume sold is given in thousands of units.
Market share -
Value
Retail sales
Market share -
Unit
Volume sold
15.3% 55,752 13.9% 134
14.5% 52,942 20.9% 202
16.9% 61,712 15.4% 150
18.2% 66,145 13.2% 128
14.5% 52,811 20.6% 200
20.6% 74,912 16.1% 156
Revenues, Net Contribution and Retail sales are given in thousands of dollars. Volume sold is given in thousands of units.
MARKET REPORT SONITES MARKET PERIOD 0
Retail Sales and Volume Sold
MARKET : SONITES
Launched in
Period
Market share -
Value
Retail sales
LOCK 0 2.5% 9,037
LOOP 0 12.8% 46,715
MOST 0 10.1% 36,214
MOVE 0 4.6% 16,728
NOON 0 7.9% 28,996
NOVA 0 8.9% 32,715
ROCK 0 12.2% 44,645
ROLL 0 5.8% 21,500
SOFT 0 4.5% 16,227
SOLO 0 10.1% 36,584
TONE 0 15.0% 54,779
TOPS 0 5.5% 20,133
Retail sales are given in thousands of dollars. Volume sold is given in thousands of units. Retail price and Base cost are given in dollar.
If the table above is empty, it means that no offerings are marketed yet in the Sonites market
Physical Characteristics
MARKET : SONITES
Launched in
Period
No. of
Features
Design Index
LOCK 0 8 3
LOOP 0 17 6
MOST 0 13 4
MOVE 0 8 5
NOON 0 19 9
NOVA 0 20 8
ROCK 0 14 7
ROLL 0 13 4
SOFT 0 5 3
SOLO 0 7 5
TONE 0 16 7
TOPS 0 11 3
Retail price and Base cost are given in dollar. Physical characteristics are given in the appropriate units: Kg, kHz, hours, etc.
If the table above is empty, it means that no offerings are marketed yet in the Sonites market
Variation
Market share -
Unit
Volume sold Variation
Rec. retail
price
Base Cost
3.9% 38 250 46
9.9% 96 500 223
15.4% 150 260 64
5.4% 53 335 107
9.1% 88 340 148
6.3% 61 550 201
9.1% 88 520 208
4.1% 40 550 223
8.5% 83 210 43
12.0% 117 330 109
10.8% 105 540 239
5.3% 52 400 155
Retail sales are given in thousands of dollars. Volume sold is given in thousands of units. Retail price and Base cost are given in dollar.
If the table above is empty, it means that no offerings are marketed yet in the Sonites market
Battery Life Display Size
Processing
Power
Rec. retail
price
Base Cost
28 11 10 250 46
89 33 81 500 228
64 8 10 260 65
35 11 29 335 109
64 20 29 340 151
92 27 43 550 205
42 36 76 520 212
60 36 91 550 228
35 4 10 210 44
46 24 29 330 111
56 24 76 540 244
28 38 86 400 158
Retail price and Base cost are given in dollar. Physical characteristics are given in the appropriate units: Kg, kHz, hours, etc.
If the table above is empty, it means that no offerings are marketed yet in the Sonites market
MARKET REPORT VODITES MARKET PERIOD 0
Retail Sales and Volume Sold
MARKET : VODITES
Launched in
Period
Market share -
Value
Retail sales
Retail sales are given in thousands of dollars. Volume sold is given in thousands of units. Retail price and Base cost are given in dollar.
If the table above is empty, it means that no offerings are marketed yet in the Vodites market
Physical Characteristics
MARKET : VODITES
Launched in
Period
Resolution
Energy
Efficiency
Retail price and Base cost are given in dollar. Physical characteristics are given in the appropriate units: Kg, kHz, hours, etc.
If the table above is empty, it means that no offerings are marketed yet in the Vodites market
Variation
Market share -
Unit
Volume sold Variation
Rec. retail
price
Base Cost
Retail sales are given in thousands of dollars. Volume sold is given in thousands of units. Retail price and Base cost are given in dollar.
If the table above is empty, it means that no offerings are marketed yet in the Vodites market
Carbon
Footprint
Connectivity No. of Apps
Rec. retail
price
Base Cost
Retail price and Base cost are given in dollar. Physical characteristics are given in the appropriate units: Kg, kHz, hours, etc.
If the table above is empty, it means that no offerings are marketed yet in the Vodites market
INDUSTRY BENCHMARKING PERIOD 0
If the tables below are empty, it means that the Benchmarking study was not purchased this period
Company Profit & Loss Statements
Revenues
Cost of goods sold
Inventory holding costs
Inventory selling costs
Contribution before marketing
Advertising media
Advertising research
Commercial team costs
Contribution after marketing
Market research studies
Research and development
Interests paid
Exceptional costs or profits
Earnings before taxes
All numbers in thousands of dollars
Company Profit & Loss Statements by Market
MARKET : SONITES
Revenues
Cost of goods sold
Inventory holding costs
Inventory selling costs
Contribution before marketing
Advertising media
Advertising research
Commercial team costs
Contribution after marketing
Market research studies
Research and development
Net contribution
All numbers in thousands of dollars
MARKET : VODITES
Revenues
Cost of goods sold
Inventory holding costs
Inventory selling costs
Contribution before marketing
Advertising media
Advertising research
Commercial team costs
Contribution after marketing
Market research studies
Research and development
Net contribution
All numbers in thousands of dollars
CONSUMER SURVEY SONITES MARKET PERIOD 0
If some of the tables below are empty, it means that the corresponding study was not purchased this period, or that no offerings are marketed yet in the Sonites market
Brand Awareness
Average Explorers
LOCK L 29% 27%
LOOP L 55% 61%
MOST M 50% 46%
MOVE M 50% 57%
NOON N 51% 59%
NOVA N 47% 46%
ROCK R 49% 59%
ROLL R 44% 53%
SOFT S 55% 47%
SOLO S 58% 64%
TONE T 46% 52%
TOPS T 39% 43%
Purchase Intentions
Average Explorers
LOCK L 5% 2%
LOOP L 10% 13%
MOST M 14% 4%
MOVE M 6% 7%
NOON N 9% 9%
NOVA N 6% 5%
ROCK R 9% 11%
ROLL R 4% 9%
SOFT S 9% 4%
SOLO S 13% 12%
TONE T 10% 9%
MARKET : SONITES
MARKET : SONITES
TOPS T 6% 15%
Total 100% 100%
Shopping Habits
Explorers Shoppers
Mass Merchandisers 10% 43%
Online Stores 15% 13%
Specialty Stores 75% 45%
Total 100% 100%
CONSUMER PANEL SONITES MARKET PERIOD 0
Market Shares by Consumer Segment (based on volume)
Total Explorers
LOCK L 4% 2%
LOOP L 10% 14%
MOST M 15% 3%
MOVE M 5% 6%
NOON N 9% 10%
NOVA N 6% 6%
ROCK R 9% 13%
ROLL R 4% 9%
SOFT S 9% 3%
SOLO S 12% 11%
TONE T 11% 9%
TOPS T 5% 15%
MARKET : SONITES
MARKET : SONITES
Total 100% 100%
Volume Sold by Consumer Segment
Total Explorers
LOCK L 38 4
LOOP L 96 30
MOST M 150 7
MOVE M 53 12
NOON N 88 21
NOVA N 61 12
ROCK R 88 28
ROLL R 40 21
SOFT S 83 6
SOLO S 117 24
TONE T 105 20
TOPS T 52 34
Total 971 219
All numbers in thousands of units
MARKET : SONITES
DISTRIBUTION PANEL SONITES MARKET PERIOD 0
Sales and Market Shares by Channel (based on volume)
Specialty Stores
Mass
Merchandisers
LOCK L 3% 5%
LOOP L 12% 5%
MOST M 8% 28%
MOVE M 5% 7%
NOON N 11% 7%
NOVA N 8% 4%
ROCK R 12% 5%
ROLL R 6% 2%
SOFT S 5% 14%
SOLO S 10% 14%
TONE T 13% 7%
TOPS T 8% 2%
Total 100% 100%
Distribution Coverage and Number of Outlets in each Channel
Specialty Stores
Mass
Merchandisers
LOCK L 35% 33%
LOOP L 39% 35%
MOST M 27% 47%
MOVE M 28% 46%
NOON N 46% 34%
NOVA N 46% 34%
ROCK R 48% 38%
Distribution Coverage (% outlets)
MARKET : SONITES
Market share - Unit
MARKET : SONITES
ROLL R 45% 37%
SOFT S 27% 44%
SOLO S 28% 44%
TONE T 43% 38%
TOPS T 43% 37%
SEMANTIC SCALES SONITES MARKET PERIOD 0
Brand Perceptions - On a scale from 1 (Low) to 7 (High)
No. of Features Design Index MARKET : SONITES
Ideal Values for each Segment - On a scale from 1 (Low) to 7 (High)
Segment Period No. of Features Design Index
Importance of characteristics
No. of Features Design Index
On a scale from 1 (not important) to 10 (very important).
MULTIDIMENSIONAL SCALING SONITES MARKET PERIOD 0
Brand Perceptions - On a scale from -20 (Low) to +20 (High)
Building a perceptual map requires many data points. Hence, this study will not be available until several brands are marketed in the category.
Economy Performance
Ideal Values for each Segment - On a scale from -20 (Low) to +20 (High)
Segment Period Economy Performance
MARKET : SONITES
Influence of Product Characteristics on Perceptual Dimensions
Economy Performance
COMPETITIVE ADVERTISING SONITES MARKET PERIOD 0
Estimated Advertising Expenditures (in thousand dollars) By Firm and Consumer Segment
Total Explorers
Total 0 0
All numbers in thousands of dollars
Estimated Advertising Expenditures (in thousand dollars) By Brand and Consumer Segment
Total Explorers
MARKET : SONITES
MARKET : SONITES
MARKET : SONITES
Total 0 0
All numbers in thousands of dollars
COMPETITIVE COMMERCIAL TEAMS SONITES MARKET PERIOD 0
Estimated Commercial Team Size (in full-time equivalent) By Firm and Channel
Total Specialty Stores
Total 0 0
Estimated Commercial Team Size (in full-time equivalent) By Brand and Channel
Total Specialty Stores
MARKET : SONITES
MARKET : SONITES
Total 0 0
ADVERTISING EXPERIMENT SONITES MARKET PERIOD 0
Expected Change in Brand Awareness
Explorers Shoppers
Expected Change in unit Market Share (%U)
Explorers Shoppers
Expected Change in Contribution (in K$)
MARKET : SONITES
MARKET : SONITES
MARKET : SONITES
Total 0
COMMERCIAL TEAM EXPERIMENT SONITES MARKET PERIOD 0
Expected Change in Number of Distributors
Specialty Stores
Mass
Merchandisers
Expected Change in unit Market Share (%U)
Specialty Stores
Mass
Merchandisers
Expected Change in Contribution (in K$)
Total 0
MARKET FORECAST SONITES MARKET PERIOD 0
Expected Market Size and Growth Rate by Consumer Segment
Period 0 Period 1
Explorers 219 214
Shoppers 180 222
Professionals 178 219
High Earners 113 151
Savers 282 334
Total 972 1,140
If the market is not created yet, the table above shows the potential market size in one and five periods, if a brand were introduced next period.
CONJOINT ANALYSIS SONITES MARKET PERIOD 0
Relative Importance of Price and Physical Characteristics
Explorers Shoppers
Market Size (in thousands of units)
MARKET : SONITES
MARKET : SONITES
MARKET : SONITES
MARKET : SONITES
MARKET : SONITES
Total 0.0% 0.0%
Levels and Utilities
Level Utility MARKET : SONITES
_Conjoint
If some of the tables below are empty, it means that the corresponding study was not purchased this period, or that no offerings are marketed yet in the Sonites market
Shoppers Professionals High Earners Savers
31% 28% 30% 28%
55% 69% 72% 35%
63% 31% 35% 62%
65% 51% 57% 33%
59% 48% 53% 40%
47% 60% 64% 33%
47% 61% 64% 31%
43% 55% 55% 28%
67% 35% 41% 71%
76% 51% 55% 46%
43% 54% 64% 30%
38% 45% 45% 30%
Shoppers Professionals High Earners Savers
4% 1% 0% 11%
4% 22% 16% 1%
9% 1% 0% 41%
13% 4% 2% 5%
20% 7% 3% 5%
4% 12% 17% 1%
3% 19% 16% 1%
2% 7% 4% 1%
6% 1% 0% 24%
32% 4% 2% 9%
3% 18% 39% 1%
2% 5% 2% 1%
100% 100% 100% 100%
Professionals High Earners Savers
20% 33% 60%
20% 18% 10%
60% 50% 30%
100% 100% 100%
Shoppers Professionals High Earners Savers
3% 1% 0% 9%
4% 22% 16% 1%
9% 1% 0% 44%
12% 3% 1% 4%
21% 7% 3% 5%
4% 12% 16% 1%
3% 19% 16% 1%
2% 6% 3% 1%
6% 1% 0% 23%
32% 4% 2% 9%
3% 18% 40% 1%
2% 5% 2% 1%
100% 100% 100% 100%
Shoppers Professionals High Earners Savers
6 1 0 27
6 40 18 3
17 2 0 124
21 5 2 12
38 13 3 13
6 21 18 3
5 34 18 2
3 11 4 2
10 1 0 65
58 7 2 26
5 32 45 2
4 9 2 2
179 176 112 281
Online Stores Specialty Stores
Mass
Merchandisers
Online Stores
4% 14,479 18,566 5,222
14% 58,577 17,965 19,667
11% 37,078 98,143 14,610
6% 21,999 23,128 7,495
8% 50,874 26,168 11,430
7% 38,418 13,248 9,622
9% 58,974 16,947 12,241
4% 28,175 6,894 4,960
7% 22,042 51,179 9,649
13% 48,303 51,241 17,306
13% 62,748 24,383 17,632
5% 35,968 8,152 7,397
100% 0% 477,635 356,014 137,231 0
Online Stores Specialty Stores
Mass
Merchandisers
Online Stores
44% 3,543 1,978 440
48% 3,911 2,086 484
37% 2,723 2,805 370
38% 2,804 2,773 380
38% 4,644 2,056 376
38% 4,627 2,032 375
32% 4,761 2,276 322
Distribution Coverage (% outlets) Number of Outlets
Market share - Unit Volume sold
30% 4,530 2,195 304
42% 2,733 2,666 423
43% 2,807 2,616 427
38% 4,266 2,263 379
37% 4,257 2,236 374
Total Number of Outlets 10,000 6,000 1,000
Battery Life Display Size
Processing
Power
Price
Battery Life Display Size
Processing
Power
Price
Battery Life Display Size
Processing
Power
Price
On a scale from 1 (not important) to 10 (very important).
Building a perceptual map requires many data points. Hence, this study will not be available until several brands are marketed in the category.
Convenience
Convenience
Convenience
Estimated Advertising Expenditures (in thousand dollars) By Firm and Consumer Segment
Shoppers Professionals High Earners Savers
0 0 0 0
Estimated Advertising Expenditures (in thousand dollars) By Brand and Consumer Segment
Shoppers Professionals High Earners Savers
0 0 0 0
COMPETITIVE COMMERCIAL TEAMS SONITES MARKET PERIOD 0
Estimated Commercial Team Size (in full-time equivalent) By Firm and Channel
Mass
Merchandisers
Online Stores
0 0 0
Estimated Commercial Team Size (in full-time equivalent) By Brand and Channel
Mass
Merchandisers
Online Stores
0 0 0
Professionals High Earners Savers
Professionals High Earners Savers
COMMERCIAL TEAM EXPERIMENT SONITES MARKET PERIOD 0
Online Stores
Online Stores
Period 5 Period 1
Total until
Period 5
Average until
Period 5
Period 0 Period 1
190 -2.2% -13.4% -2.8% 22.5% 18.8%
646 23.6% 259.5% 29.2% 18.5% 19.5%
368 23.6% 107.2% 15.7% 18.3% 19.2%
290 33.9% 156.6% 20.7% 11.6% 13.2%
669 18.4% 137.7% 18.9% 29.0% 29.3%
2,163 17.3% 122.5% 17.3% 100.0% 100.0%
If the market is not created yet, the table above shows the potential market size in one and five periods, if a brand were introduced next period.
Professionals High Earners Savers
Market Size (in thousands of units) Market Growth (in % unit) Relative Market Size (in % of total size)
0.0% 0.0% 0.0%
Level Utility Level Utility Level Utility
Period 5
8.8%
29.9%
17.0%
13.4%
30.9%
100.0%
Relative Market Size (in % of total size)
CONSUMER SURVEY VODITES MARKET PERIOD 0
If some of the tables below are empty, it means that the corresponding study was not purchased this period, or that no offerings are marketed yet in the Vodites market
Brand Awareness
Average Innovators
Purchase Intentions
Average Innovators
MARKET : VODITES
MARKET : VODITES
Total 0% 0%
Shopping Habits
Innovators Early Adopters
Total 0% 0%
CONSUMER PANEL VODITES MARKET PERIOD 0
Market Shares by Consumer Segment (based on volume)
Total Innovators
MARKET : VODITES
MARKET : VODITES
Total 0% 0%
Volume Sold by Consumer Segment
Total Innovators
Total 0 0
All numbers in thousands of units
MARKET : VODITES
DISTRIBUTION PANEL VODITES MARKET PERIOD 0
Sales and Market Shares by Channel (based on volume)
Specialty Stores
Mass
Merchandisers
Total 0% 0%
Distribution Coverage and Number of Outlets in each Channel
Specialty Stores
Mass
Merchandisers
MARKET : VODITES
Market share - Unit
MARKET : VODITES
Distribution Coverage (% outlets)
SEMANTIC SCALES VODITES MARKET PERIOD 0
Brand Perceptions - On a scale from 1 (Low) to 7 (High)
Resolution
Energy
Efficiency
MARKET : VODITES
Ideal Values for each Segment - On a scale from 1 (Low) to 7 (High)
Segment Period Resolution
Energy
Efficiency
Importance of characteristics
Resolution
Energy
Efficiency
On a scale from 1 (not important) to 10 (very important).
MULTIDIMENSIONAL SCALING VODITES MARKET PERIOD 0
Brand Perceptions - On a scale from -20 (Low) to +20 (High)
Building a perceptual map requires many data points. Hence, this study will not be available until several brands are marketed in the category.
Autonomy Sophistication
Ideal Values for each Segment - On a scale from -20 (Low) to +20 (High)
Segment Period Autonomy Sophistication
MARKET : VODITES
Influence of Product Characteristics on Perceptual Dimensions
Autonomy Sophistication
COMPETITIVE ADVERTISING VODITES MARKET PERIOD 0
Estimated Advertising Expenditures (in thousand dollars) By Firm and Consumer Segment
Total Innovators
Total 0 0
All numbers in thousands of dollars
Estimated Advertising Expenditures (in thousand dollars) By Brand and Consumer Segment
Total Innovators MARKET : VODITES
MARKET : VODITES
MARKET : VODITES
Total 0 0
All numbers in thousands of dollars
COMPETITIVE COMMERCIAL TEAMS VODITES MARKET PERIOD 0
Estimated Commercial Team Size (in full-time equivalent) By Firm and Channel
Total Specialty Stores
Total 0 0
Estimated Commercial Team Size (in full-time equivalent) By Brand and Channel
Total Specialty Stores
MARKET : VODITES
MARKET : VODITES
Total 0 0
ADVERTISING EXPERIMENT VODITES MARKET PERIOD 0
Expected Change in Brand Awareness
Innovators Early Adopters
Expected Change in unit Market Share (%U)
Innovators Early Adopters
Expected Change in Contribution (in K$)
MARKET : VODITES
MARKET : VODITES
MARKET : VODITES
Total 0
COMMERCIAL TEAM EXPERIMENT VODITES MARKET PERIOD 0
Expected Change in Number of Distributors
Specialty Stores
Mass
Merchandisers
Expected Change in unit Market Share (%U)
Specialty Stores
Mass
Merchandisers
Expected Change in Contribution (in K$)
Total 0
MARKET FORECAST VODITES MARKET PERIOD 0
Expected Market Size and Growth Rate by Consumer Segment
Period 0 Period 1
Total 0 0
If the market is not created yet, the table above shows the potential market size in one and five periods, if a brand were introduced next period.
CONJOINT ANALYSIS VODITES MARKET PERIOD 0
Relative Importance of Price and Physical Characteristics
Innovators Early Adopters
MARKET : VODITES
MARKET : VODITES
MARKET : VODITES
MARKET : VODITES
Market Size (in thousands of units)
MARKET : VODITES
Total 0.0% 0.0%
Levels and Utilities
Level Utility MARKET : VODITES
_Conjoint
If some of the tables below are empty, it means that the corresponding study was not purchased this period, or that no offerings are marketed yet in the Vodites market
Early Adopters Followers
Early Adopters Followers
0% 0% 0% 0%
Followers
0% 0% 0%
Early Adopters Followers
0% 0% 0% 0%
Early Adopters Followers
0 0 0 0
Online Stores Specialty Stores
Mass
Merchandisers
Online Stores
0% 0% 0 0 0 0
Online Stores Specialty Stores
Mass
Merchandisers
Online Stores
Market share - Unit Volume sold
Distribution Coverage (% outlets) Number of Outlets
Total Number of Outlets
Carbon
Footprint
Connectivity No. of Apps Price
Carbon
Footprint
Connectivity No. of Apps Price
Carbon
Footprint
Connectivity No. of Apps Price
On a scale from 1 (not important) to 10 (very important).
MULTIDIMENSIONAL SCALING VODITES MARKET PERIOD 0
Building a perceptual map requires many data points. Hence, this study will not be available until several brands are marketed in the category.
Economy
Economy
Economy
Estimated Advertising Expenditures (in thousand dollars) By Firm and Consumer Segment
Early Adopters Followers
0 0 0 0
Estimated Advertising Expenditures (in thousand dollars) By Brand and Consumer Segment
Early Adopters Followers
0 0 0 0
COMPETITIVE COMMERCIAL TEAMS VODITES MARKET PERIOD 0
Estimated Commercial Team Size (in full-time equivalent) By Firm and Channel
Mass
Merchandisers
Online Stores
0 0 0
Estimated Commercial Team Size (in full-time equivalent) By Brand and Channel
Mass
Merchandisers
Online Stores
0 0 0
Followers
Followers
COMMERCIAL TEAM EXPERIMENT VODITES MARKET PERIOD 0
Online Stores
Online Stores
Period 5 Period 1
Total until
Period 5
Average until
Period 5
Period 0 Period 1
0 N/A #DIV/0! #DIV/0! 0.0%
If the market is not created yet, the table above shows the potential market size in one and five periods, if a brand were introduced next period.
Followers
Relative Market Size (in % of total size) Market Size (in thousands of units) Market Growth (in % unit)
0.0% 0.0% 0.0%
Level Utility Level Utility Level Utility
Period 5
0.0%
Relative Market Size (in % of total size)