SPONSORSHIP PROPOSAL

Dear Sir,
SUBJECT: Sponsorship Proposal for Kshitij 2012

Kshitij is the annual techno-management symposium of Indian Institute of Technology,
Kharagpur. A showcase for innovation, the symposium aims to bring competition alive and
celebrate technology. The festival constitutes competitions, workshops, exhibitions and
guest lecturers focusing on technological and managerial fronts.

The forthcoming edition of Kshitij will be held from January 27
th
30
th
, 2012. We would
like to offer INDIA TYRE & RUBBER CO. LTD the role of our Event Sponsor.

Our sponsors have been an integral part of our fest culture and we look forward to them as
our partners in innovative education. We believe our symbiotic relationship will help the
festival become bigger as well as generate a lot of goodwill among the student fraternity. At
the same time, it will give INDIA TYRE & RUBBER CO. LTD a huge recall value among the
students and faculty of IIT Kharagpur as well as other places.


Highlights of the previous editions of Kshitij
With its inception in 2004, Kshitij has gone on to become Asias largest techno-
management fest in less than 6 years. The 2011 edition witnessed a participation of over
60,000 students from across the world.

Prizes worth over INR 60,00,000 for various online and on-the-spot events in Kshitij 11.



Participation from IITs, IIMs, Stanford, N.U.S Singapore, Kyoto University and other
leading engineering & management institutes in India and abroad.



Guest Lectures by Shekhar Kapur (Director of Oscar winning movies), Jimmy Wales
(Founder of Wikipedia), Sir Anthony Leggett (Nobel Prize in Physics 2003), Mr. Prahlad
Kakkar (Renowned Ad guru), George Kourounis (active storm chaser and host of Angry
Planet), Wg. Cmdr. Mr. Rakesh Sharma (First Indian cosmonaut), and Dilip Chhabria
(Founder of DC Design), among others.


Workshops on next generation technologies by experts on Adobe Streaming Technology,
Jaguar workshop, CUDA workshop by Nvidia, 32 bit microcontroller by Texas Instruments
apart from interactive workshops on UAV, Graphology, Software Reverse Engineering,
Commodity Exchange and Equity Research.


Expositions on Missiles, UAV by DRDO, PR 2 Robot, Augmented AR Pool, MIT Lab Exhibit
of Sense Table, Exhibition by Bosch, and Innovations of IIT Kharagpur.


Mega shows like the Stunning Acro-Dunk by the Dunk Kings in which their high leaps and
breadth takings stunts left all spell bounded, Laser show by Laserman-3D, Pyro-technique
show (Automated crackers), Pyromania (fire jugglery show by Anta-Agni).


Organized over 15 pre-Kshitij workshops, organized in various major cities like Delhi,
Pune, Bangalore, Kolkata, Indore, Jaipur, Hyderabad, etc., to mobilize the student
community about Kshitij, which ensures year round publicity of sponsors among the
students.


Association with noted Fortune 500 companies like Barclays Capital, Nokia, Intel, Cisco,
Google, Yahoo, Hewlett-Packard, IBM, Honeywell, Sun Microsystems, Texas
Instruments, General Electric, Suzlon, Microsoft etc apart from some of the biggest
names of India Inc. like ITC, Wipro, SBI, HAL, ONGC etc.



WHY ASSOCIATE WITH US?

Our participation base totals over 60,000 students including 5,500 outstation participants
during the fest.

Our website www.ktj.in is one of the most visited college websites with over 8 million
hits for Kshitij 2011.

Presentations and publicity material (CDs, T-shirts, posters, souvenirs, notices,
pamphlets etc) are taken twice (in October and December) to over 1200 educational
institutes across the country in the publicity campaign by the organizing team members.

The online events of the fest begin in October hence giving our sponsors a period of 4
months to interact with the participants and not limited to the four days of the fest alone.

External workshops are conducted to mobilize the student community about Kshitij, which
ensures year round publicity of sponsors among the students.

Association with media and leading Magazines to promote our Sponsors.




Supporting our educational initiative will help you in meeting your Corporate Social
Responsibilities and at the same time, give you a good recall value among the student
fraternity and faculty in institutes across the country.

We sincerely believe that our sponsors form an integral part and contribute significantly to
the betterment of Kshitij and hence we invite you to share our enthusiasm and interest to
take Kshitij to a new horizon and make it a wholesome experience for our participants.



THE PROPOSAL
We would like to propose INDIA TYRE & RUBBER CO. LTD the role of our Event Sponsor
by sponsoring the following events.

1. Mechatron
Today is a time when man and machine are joining hands to anything and
everything. Be it manufacturing or ballistics use of machines and automation allows us to
achieve greater efficiency and accuracy. Mechatron is based on the very fact that using
machines for projecting objects can lead to amazing results. The participants have to come
up with a design which launches a given object upon a given distance at a given angle. The
integrated use of mechanics and electronics along with the open ended nature of the
statements increases the breadth of event among a large student population. The event is
sure to bring up the engineer from the inside of every person who will participate.
SPONSORSHIP AMOUNT: INR 1,00,000
2. Green Quiz

If civilization has risen from the Stone Age, it can rise again to a better future. In the
era of eco-friendly technology, Kshitij puts your green quotient to the test. A quiz solely
dedicated towards developing the thought and knowledge related to green, eco-friendly
and sustainable technologies. It is an inspiring motion and initiative in the development of
a future for us. Our noble cause and large scale participation will highlight the sponsor.
SPONSORSHIP AMOUNT: INR 100,000

We can also provide you a corporate stall as follows:

Corporate Stall
Corporate houses are provided with a stall of predetermined dimensions. It
provides an ideal opportunity for corporate to create brand recognition for their latest
products and services in front of one of India's largest youth gatherings. With Kshitij being
Asia's largest Techno Management fest and expected to grow further, branding doesn't get
any bigger than this.
SPONSORSHIP AMOUNT: INR 75,000





DELIVERABLES FOR EVENT SPONSOR

1. The name of INDIA TYRE & RUBBER CO. LTD will occur in tandem with that of the
events sponsored; it will be referred to as INDIA TYRE & RUBBER CO. LTD presents
EVENT NAME.

2. Benefits from in-house publicity:

i) All notices and posters regarding Kshitij 12 prior to the fest will carry name
and logo of INDIA TYRE & RUBBER CO. LTD as the Event Sponsor of
Kshitij.

ii) The in-house workshops and event held 3-4 months prior to the fest will
have banners prominently displaying INDIA TYRE & RUBBER CO. LTDs
logo.

iii) Large hoardings located at prominent places in the campus will carry name
and logo of INDIA TYRE & RUBBER CO. LTD for 2 months prior to the fest.

iv) Web mailers regarding the event to our whole database will carry name of
INDIA TYRE & RUBBER CO. LTD and the hyperlink to INDIA TYRE &
RUBBER CO. LTDs website.

3. Benefits from External workshops/presentations:
i) INDIA TYRE & RUBBER CO. LTDs name will be highlighted in the
presentations given by our team in the 6 month long promotion campaign
across 1200 colleges in India.

4. Benefits from the publicity material distributed:

i) All publicity material dispatched to over 1200 engineering and business
colleges in India and abroad will have INDIA TYRE & RUBBER CO. LTDs
logo.



ii) Publications by the Kshitij Team will carry INDIA TYRE & RUBBER CO.
LTDs logo. These include K-speak (an official newspaper of Kshitij),
schedules, maps, pamphlets which are distributed to over 15,000 students of
IIT Kharagpur and other colleges.



5. Benefits during the fest (four days):

i) Giant back-drops put up in the arena, during the fest will prominently
display INDIA TYRE & RUBBER CO. LTDs logo.

ii) Banners at the respective event venue will prominently display name and
the logo of INDIA TYRE & RUBBER CO. LTD stating: INDIA TYRE &
RUBBER CO. LTD presents Event name.

iii) Large hoardings located at prominent places in the campus will carry logo of
INDIA TYRE & RUBBER CO. LTD as event sponsor.

iv) INDIA TYRE & RUBBER CO. LTD is entitled to distribute promotion
material during the fest.

v) Local transport and hospitality of two representatives will be provided
during Kshitij 12.


6. Benefits after the fest:

i) INDIA TYRE & RUBBER CO. LTDs logo will be given in the Souvenir of
Kshitij 2012, which is sent to all our past sponsors, potential sponsors, our
alumni and educational institutes across the world.

ii) The sponsorship brochure for Kshitij 2013 distributed to all our existing and
potential sponsors will carry logo of INDIA TYRE & RUBBER CO. LTD.

iii) The official documentary of Kshitij will carry the name, logo of INDIA TYRE
& RUBBER CO. LTD.

iv) The teaser of the Kshitij 12 will carry the name, logo and special mention of
INDIA TYRE & RUBBER CO. LTD.


v) The Technology Output magazine of Kshitij will carry the logo of INDIA
TYRE & RUBBER CO. LTD.


7. Benefits derived from our website (www.ktj.in):

i) The logo of the company along with the hyperlink to
INDIA TYRE & RUBBER CO. LTDs website is given for 5 years.

ii) INDIA TYRE & RUBBER CO. LTD will have its logo at the home page ticker
of our website.



8. Benefits through media coverage:

i) All advertisements for Kshitij 2012 in various media -Newspaper, magazine,
television, radio and web - will display INDIA TYRE & RUBBER CO. LTDs
logo.

ii) INDIA TYRE & RUBBER CO. LTDs name is highlighted in the year-round
publicity campaign via our various media partners like Times of India, The
Telegraph, Red FM, Digit, CIOL, Radio Mirchi, Indian Management etc.

iii) All publicity of Kshitij 2012 through digital media across various cities will
display INDIA TYRE & RUBBER CO. LTDs logo.










Kshitij 2012 promises to be a huge success, continuing the legacy of its
predecessors. We look forward to our association with you as we embark
upon our next step towards horizon




Thanking you in anticipation of your co-operation,
Yours sincerely,
Saurav Sahu
Organizing Team Member
Kshitij 2012
Technology Students Gymkhana
IIT Kharagpur
saurav.sahu@ktj.in
(+91)7501549015
















KSHITIJ 2011 SPONSORS