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Dear Sir,
SUBJECT: Sponsorship Proposal for Kshitij 2012

Kshitij is the annual techno-management symposium of Indian Institute of Technology,
Kharagpur. A showcase for innovation, the symposium aims to bring competition alive and
celebrate technology. The festival constitutes competitions, workshops, exhibitions and
guest lecturers focusing on technological and managerial fronts.

The forthcoming edition of Kshitij will be held from January 27
, 2012. We would
like to offer OXFORD UNIVERSITY PRESS the role of our Knowledge Partner.

Our sponsors have been an integral part of our fest culture and we look forward to them as
our partners in innovative education. We believe our symbiotic relationship will help the
festival become bigger as well as generate a lot of goodwill among the student fraternity. At
the same time, it will give OXFORD UNIVERSITY PRESS a huge recall value among the
students and faculty of IIT Kharagpur as well as other places.

Highlights of the previous editions of Kshitij
With its inception in 2004, Kshitij has gone on to become Asias largest techno-
management fest in less than 6 years. The 2011 edition witnessed a participation of over
60,000 students from across the world.

Prizes worth over INR 60,00,000 for various online and on-the-spot events in Kshitij 11.

Participation from IITs, IIMs, Stanford, N.U.S Singapore, Kyoto University and other
leading engineering & management institutes in India and abroad.

Guest Lectures by Shekhar Kapur (Director of Oscar winning movies), Jimmy Wales
(Founder of Wikipedia), Sir Anthony Leggett (Nobel Prize in Physics 2003), Mr. Prahlad
Kakkar (Renowned Ad guru), George Kourounis (active storm chaser and host of Angry
Planet), Wg. Cmdr. Mr. Rakesh Sharma (First Indian cosmonaut), and Dilip Chhabria
(Founder of DC Design), among others.

Workshops on next generation technologies by experts on Adobe Streaming Technology,
Jaguar workshop, CUDA workshop by Nvidia, 32 bit microcontroller by Texas Instruments
apart from interactive workshops on UAV, Graphology, Software Reverse Engineering,
Commodity Exchange and Equity Research.

Expositions on Missiles, UAV by DRDO, PR 2 Robot, Augmented AR Pool, MIT Lab Exhibit
of Sense Table, Exhibition by Bosch, and Innovations of IIT Kharagpur.

Mega shows like the Stunning Acro-Dunk by the Dunk Kings in which their high leaps and
breadth takings stunts left all spell bounded, Laser show by Laserman-3D, Pyro-technique
show (Automated crackers), Pyromania (fire jugglery show by Anta-Agni).

Organized over 15 pre-Kshitij workshops, organized in various major cities like Delhi,
Pune, Bangalore, Kolkata, Indore, Jaipur, Hyderabad, etc., to mobilize the student
community about Kshitij, which ensures year round publicity of sponsors among the

Association with noted Fortune 500 companies like Barclays Capital, Nokia, Intel, Cisco,
Google, Yahoo, Hewlett-Packard, IBM, Honeywell, Sun Microsystems, Texas
Instruments, General Electric, Suzlon, Microsoft etc apart from some of the biggest
names of India Inc. like ITC, Wipro, SBI, HAL, ONGC etc.


Our participation base totals over 60,000 students including 5,500 outstation participants
during the fest.

Our website is one of the most visited college websites with over 8 million
hits for Kshitij 2011.

Presentations and publicity material (CDs, T-shirts, posters, souvenirs, notices,
pamphlets etc) are taken twice (in October and December) to over 1200 educational
institutes across the country in the publicity campaign by the organizing team members.

The online events of the fest begin in October hence giving our sponsors a period of 4
months to interact with the participants and not limited to the four days of the fest alone.

External workshops are conducted to mobilize the student community about Kshitij, which
ensures year round publicity of sponsors among the students.

Association with media and leading Magazines to promote our Sponsors.

Supporting our educational initiative will help you in meeting your Corporate Social
Responsibilities and at the same time, give you a good recall value among the student
fraternity and faculty in institutes across the country.

We sincerely believe that our sponsors form an integral part and contribute significantly to
the betterment of Kshitij and hence we invite you to share our enthusiasm and interest to
take Kshitij to a new horizon and make it a wholesome experience for our participants.

We propose OXFORD UNIVERSITY PRESS the role of our Knowledge Partner for
providing Kshitij with goodies worth INR 100,000 which shall be distributed among
participants and winners during the fest.


1. OXFORD UNIVERSITY PRESS will be given the tag of Knowledge Partner and the logo
will appear wherever our sponsors are mentioned.

2. Benefits from in-house publicity:

i) All notices and posters regarding Kshitij 12 prior to the fest will carry name
and logo of OXFORD UNIVERSITY PRESS as the Knowledge Partner of

ii) The in-house workshops and event held 3-4 months prior to the fest will
have banners prominently displaying OXFORD UNIVERSITY PRESSs logo.

iii) Large hoardings located at prominent places in the campus will carry name
and logo of OXFORD UNIVERSITY PRESS for 2 months prior to the fest.

iv) Web mailers regarding the event to our whole database will carry name of
PRESSs website.

3. Benefits from External workshops/presentations:
i) OXFORD UNIVERSITY PRESSs name will be highlighted in the
presentations given by our team in the 6 month long promotion campaign
across 1200 colleges in India.

4. Benefits from the publicity material distributed:

i) All publicity material dispatched to over 1200 engineering and business
colleges in India and abroad will have OXFORD UNIVERSITY PRESSs logo.

ii) Publications by the Kshitij Team will carry OXFORD UNIVERSITY PRESSs
logo. These include K-speak (an official newspaper of Kshitij), schedules,
maps, pamphlets which are distributed to over 15,000 students of IIT
Kharagpur and other colleges.

5. Benefits during the fest (four days):

i) Giant back-drops put up in the arena, during the fest will prominently

ii) Large hoardings located at prominent places in the campus will carry logo of

6. Benefits after the fest:

i) OXFORD UNIVERSITY PRESSs logo will be given in the Souvenir of Kshitij
2012, which is sent to all our past sponsors, potential sponsors, our alumni
and educational institutes across the world.

ii) The sponsorship brochure for Kshitij 2013 distributed to all our existing and
potential sponsors will carry logo of OXFORD UNIVERSITY PRESS.

iii) The official documentary of Kshitij will carry the name, logo of OXFORD

iv) The teaser of the Kshitij 12 will carry the name, logo and special mention of

v) The Technology Output magazine of Kshitij will carry the logo of OXFORD

7. Benefits derived from our website (

i) The logo of the company along with the hyperlink to
OXFORD UNIVERSITY PRESSs website is given for 5 years.

8. Benefits through media coverage:

i) All advertisements for Kshitij 2012 in various media -Newspaper, magazine,
television, radio and web - will display OXFORD UNIVERSITY PRESSs logo.

ii) OXFORD UNIVERSITY PRESSs name is highlighted in the year-round
publicity campaign via our various media partners like Times of India, The
Telegraph, Red FM, Digit, CIOL, Radio Mirchi, Indian Management etc.

iii) All publicity of Kshitij 2012 through digital media across various cities will

Kshitij 2012 promises to be a huge success, continuing the legacy of its
predecessors. We look forward to our association with you as we embark
upon our next step towards horizon.

Thanking you in anticipation of your co-operation,

Yours sincerely,

Saurav Sahu
Organizing Team Member,
Kshitij 2012
Technology Students Gymkhana
IIT Kharagpur