Q1.

In what ways does your media product use, develop or challenge

forms and conventions of real media products?

My documentary was created following the typical conventions of the BBC’s

public style of documentary making. This form of institutional context helped
me form a develop expectations and deliver a commitment to my audience.
The genre helped me frame my documentary this was an instance of
repetition and variation taken from Steve Niels modes. The genres helped me
identify the conventions I needed to follow and establish to make my
documentary plausible. Conventions used such a repetition of the framing
structure ensured predictability, which is perceived as a good thing and met
my audience’s expectations.
The purpose of the content used engages with the viewers and gets people
listening and thinking about the issue, this makes the sequence educational
and engages with the audience. My documentary was created to address an
issue of public interest. It was created to be an informative and educational
documentary, meeting generic expectations that would be appealing to any
audience. I created impartiality within my sequence giving accurate
information to the viewer allowing a true honest representation of the issue,
on the matters of public interest. This was by ensuring all of my material came
from first hand sources. There was nothing to suggest I was judging, as I
wanted my audience to formulate there own unbiased opinion. This developed
the conventions found within my work. The expository mode of filmmaking
strengthened my awareness of wider theories this was taken from Bill Nichole
documentary modes, which influenced my products further. My documentary
was structured in an argumentative frame mediated by a voice of god
narration with no ambiguity that anchored the meaning; this was the main
example of where the film making modes influenced my documentary. I chose

to have less control over each interviewee, choosing not to

interact with them or allow my style of questioning to affect their answers or
responses given. This allowed variation in my work and challenged typical
conventions, this went against my audience’s expectations, and this allowed
my interviewees rights of freedom and expression. I personally think this
worked well and allowed the viewer to judge the true effectiveness of the
documentary. I don’t think my product compares or relates to any BBC
documentary of the same topic, but the style of filming and framing structure
compares to Kenan Maliks documentary ‘Are Muslims hated’,

and mirrors expectations the BBC’s editorial guideline has. I tried to convey a
level of confidence and security to the viewer, and create an accurate
depiction of the overall opinion of stopping and searching.

The cutaways used allowed the audience to distinguish when a new interview
was to appear on screen, each cut away added to the continuity of the

sequence.
Although the main trials are errors I faced were because of this. I wanted to
ensure each cutaway related to the topic and did not bore the viewers.

The range of cutaways I originally had before the final edited version was
created I felt were insufficient and weren’t enough to keep the audience
engaged. I was pleased with the overall end result and was happy with the
overall thematic continuity forming the cutaways.
I found that the quality of the interviews was more over not very useful and
this was problematic when picking out important information. Although some
of the interviewees gave a credibility of expertise that benefited our
documentary. This allowed the information I was imparting to my viewers to
be strong reliable and informative.

Q2. How effective is the combination of your main product and your
ancillary tasks?
All of my products generically integrate. I have tried to be systematically
consistent throughout the production of each task; this was to ensure that my
products lacked confusion. One of my consistencies was to use the same
voice over on my radio trailer as on my documentary, this was so that the
audience were able to make a relation to both products, with the same voice
repeatedly being registered. This is shown to be engaging with both themes.
The voice over connotes a middle-aged male using Received Pronunciation;
this was mainly used to correspond with the potential target audience and
their expectations. The language used was complex and formal again
mirroring the expectations taken from my target audience. On both the trailer
and the documentary the high registered continuity in the voice is perceived to
be even handed and authorities, not perpetuating or contributing to any bias
and speech forms that may sway the audiences opinion. The sounds that can
be heard on each of the products were created to convey a level of security
and reassurance to the viewers. My poster was created to visually engage
with my target audience.
The colour schemes I used in my poster place emphasise on the seriousness
of the issue being discussed in my documentary. Such as the police uniform
and the typical colours of that outfit you would expect to see These themes
help illustrate the topic. This adds a sense of realism. My image highlights

members of the public and a police officer

Here I chose to use some forms of repetition and variation. I thought that if the
public were able to see a poster involving them this may sparks some forms
of interest, the variation would then attract them to the documentary, possibly
leaving them wanting to know more and placing unanswered questions in
there heads I think this concept benefited my work. Although the style was
different the themes remained consistent.
More obvious levels of convergence are shown using the same titles on each

product the same air date, logo

web links and typography. This was done to lack confusion within the
audience and identify clarity and basic understanding; this can also be seen
on my documentary and heard on my radio trailer.
My poster meets generic expectations and clearly relates to each product.

I chose to represent an outside location to place major

emphasis on the stop and search ‘street’ procedure, I think this worked to my
advantage highlighting that the issue is public and sparks an issue of public

concern. On my poster I chose to use a rhetorical question

to place interest to my audience this poses potential enigmas relating to my
issue.
My documentary clearly links to all of my products using all obvious levels of
convergence.

Q3. What have you learned from your audience feedback?

The feedback I was given allowed me to critically evaluate my work. The

overall perception of my work was that I have depleted an impartial issue of
public concern.
The pre and post documentary questionaaires
allowed me to know eaxactly what my audience wanted. I wanted to make
sure the issue in hand had the publics best intrests at heart and by doing this

research the
mix of data allowed me to target my audience 100% of the time. By the use of
new media technologies I was able to gather useful feedback via the aid of
the online Internet access. This allowed comments and a testimonial to be left
on you tube (The software my documentary was uploaded and published
onto). This was valuable quantitive and qualative data, which allowed me to
further, evaluate my work. And because the comments I received was not
anonymous this made the answers given high in validity, and truthful.
The reviews allowed me to judge the true value of my work and underline the
extent to which my documentary has represented a true, honest impartial
piece of work. The feedback established a dominant reading pattern, which
was said to make it a balanced and justified the issue. The dominant reading
clarified and met the needs of my target audience and met their expectations.
This was assisted by the thematic continuity found in all my products and
useful cutaways. The feedback gave off the impression I met my targets
devising an evenhanded version of the issues in an attractive engaging
format. Feedback regarding the music insinuated a mix of different opinions.
This allowed me to evaluate my work. Some said the style of music heard in
the background benefited the continuity of the sequence, because it
corresponded with the action on screen. Whilst others disagreed with this,
stating the style and tempo of the music failed to represent the seriousness of
the issue. I found this useful as I think the sound element to my work is one of
the most important aspects to take into consideration.
Another point made was that there was errors made in the documentary this
was the visual text that could be seen on screen,
although the product had already been pieced together this was a useful
comment to take into consideration. It weakened the level of professionalism
that was being shown to the audience, and is an oversight on behalf of the
editor.

Q4. How did you use new media technologies in the construction and
research planning and evaluation stages?

I have used a range of different new media technologies throughout the

production stages of my work.
I was new to a lot of the software and at times I found it hard to use. I used

software such as Final cut pro I used this to edit my

reviews, and I found this difficult to use, as it was confusing. Another

programme I used was sound cloud , this was used so that I

was able to upload my radio trailer onto my website. I created a face book
page to collate the thoughts and opinions of members of the public about the

issue of stopping and searching. The reason I wanted to

do this was because face book is a social networking sight, this was used to
intergrate all of my products and as I already had an idea of how to use this
software I found it straightforward. This immensely benefited my end product,
as the feedback I received was great. I was able to meet the needs of my
target audience and formulate public interest, by setting up the issue group.
Throughout my planning and evaluation stages I used the website YouTube

this was to add my video and receive feedback online guidance, record poles
which is valuable quantitive data and comments which is valid qualitative
data. I also used hotmail accounts (add pic) to establish personal
relationships between each interviewee setting up meeting times dates and
availability. This was not very useful as emails can easily be ignored. I found
directly speaking with each interviewee more efficient.
I used a range of editing software programmes which included gimp

Photoshop and scribd all of these helped me alter edit

and change all of my products,
Photoshop was used to edit my poster, the software is fantastic (once you
establish how to use it) and totally transformed my newspaper advertisement,
this was placed emphasis on the visual thematic continuity of my work. I
originally done so many drafts of the poster I used many different editing
software’s, which included gimp.

I used the programme scribd

to create a storyboard of the interview structure. This was used during my
construction and planning stages. I found this fun and creative. I found this
useful and although it was complicated learning how to use a new program it
enabled me to enhance my work to the best of my ability.