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WE ARE WHAT WE DO

Social Innovation
Social Technology
Knowledge of stakeholders
Awareness
Strategic Consulting
Dialogue with stakeholders
Sustainability reports
Audiovisual
Social Networks
Institutional Relations
Citizen Brands
12 facts
RESEARCH
INNOVATION
COMMUNICATION
Coca-Cola
Labels for your Planet
Asociacin Semilla
Madrid Emprende
Ikea
Unicef
Dilogos en La Granja
Grupo VIPS
Fundacin Tomillo
Cruz Roja
Lafarge
Trina
Coca-Cola
SOCIAL INNOVATION
Proyecto Gira Coca-Cola, construye tu pasin! aims to help young
people find their way in the working world through the company's
relations and activities. A community of learning and work experience,
an invitation to discover what we love and fight to turn it into a career.
Music, theatre and the arts are the perfect place to inspire the search
and working with their professionals is a unique life experience.
Total participants: Over 1,300 youths between 16 and 25
selected by 4 social organisations specialising in the
training and guidance of young people
Methodology
Learning activities, academic training courses,
motivational workshops, theatre, coaching,
training sessions in the bottler, role playing in
human resources
Practical labour experience in Coca Cola related
fields: musical A quin le importa, Aires de
Zarzuela, Teatro Real, Teatros del Canal, Music
Experience Tour...
Editorial, photo and video content
Labels for your planet
'Labels for your planet', a concept to bring sustainability and
environmental protection to the attention of the general public, uniting
daily consumption with enjoyment and well being to help create a
better society.
Identification of the idea and concept creation
Development of the logo
Coordination and management of the project with
collaborative methodology by 3 companies
Mobile Application and Web platform (July)
TECHNOLOGY INNOVATION DEVELOPMENT
Asociacin Semilla
Concept 'Things for people' aims to help young people at risk of social
exclusion to be creators of innovative technological solutions that
solve specific problems for brands.
4 sessions of design thinking workshops. From the search
for insights and platform opportunity to selecting ideas and
prototyping
12 youths have sought solutions to the challenge
"Reducing food waste"
Choosing the best idea in relation to the variables:
impact on the solution
learning and skills acquired by participants
technical viability and possibility to build
something attractive for the market
TECHNOLOGY FOR EMPOWERMENT
Mejorar
Madrid Emprende
Developing a knowledge model for companys incubators of Madrid
Emprende (Madrid City Council), to know how to define, manage and
communicate the nurseries in a manner that is relevant to its
stakeholders.
Potenciar
Mantener
Estimulador de contacto con
aquellos que te ayudan a
crecer tu idea empresarial
6,68
Seguimiento del Gestor a su
proyecto
7,06
Intercambio de experiencias
con otros Viveristas
7,08
Formacin presencial 6,99
Contacto con otros Viveristas 7,44
Divulgacin de conocimiento
socio- empresarial y
tendencias 6,84
Informacin til y relevante que
llega de manera organizada 7,00
Infraestructuras: instalaciones
y servicios en general 8,75
La iniciativa del Ayto de Madrid
en la creacin de los Viveros 8,70
Asesoramiento general para su
proyecto 6,94
Acceso al Tutor y al Gestor 7,88
Coste que le acarrea los
servicios del Vivero 6,99
Medios en general que estn a
su alcance 7,77
Sinergias que se producen
con otros proyectos
6,39
Apoyo financiero 4,46
Red social en internet 5,72
Informacin sobre eventos
relacionados con su actividad
6,28
Nmero de aos que le
permiten permanecer en el
Vivero
5,79
Formacin no presencial 4,80
S
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Importancia
We identified 25 stakeholder groups
We select 4 stakeholders depending on the degree of
influence and dependence: nursery managers, workers,
suppliers, university students
We measure their satisfaction with the nurseries
We develop potential courses of action
We measure the increase of satisfaction generated by
each of the actions
We develop a relevant Action Plan for each priority
Stakeholder group
KNOWLEDGE OF STAKEHOLDERS
Red de asesores expertos en
temas especficos de su
proyecto
5,13
Asesoramiento especfico
para su proyecto
5,88
Acceso a las ltimas
tecnologas
5,94
Ikea
Coordination of interaction workshops between specialist associations
in sustainability, recycling and responsible consumption and Ikea
Family members during "Efficient home savings week'. This concept
offered Ikea Family members the opportunity to perform a series of
actions to engage in building a more sustainable future.
2 Ikea stores with Gymkhana on energy efficiency: Alcorcn
and A Corua
43 Workshops and 1,150 participants
650 participants in Gymkhana
Increase in sales of energy saving products in A Corua:
25.65%
Overall rating of satisfaction from members: 75%
AWARENESS
Unicef
STRATEGIC CONSULTING
Strategic consulting services for the development and growth of the
relationship framework between companies and Unicef.
Workshops for dialogue and co-creation with more than 10
major corporate partners
- Co-creation among companies - Unicef and "Quiero",
strategic pillars of the future relationship between
companies and Unicef
- Brainstorming sessions on concrete actions
Advisory and ongoing consultancy services to Unicef in
the planning and development of key clients-company
actions
Dilogos en la Granja
Our own sustainability think tank that brings together the different
stakeholders to find solutions for building a better world.
Strategic alliance IESE Business School.
Sponsorship of Caser, BBVA, FCC, CVC.
5 editions:
- 2009. Capital Markets
- 2010. Renewable Energies "The challenge of rhythm"
- 2011. Pensions. "From the sustainability of the system to
the responsibility of the individual."
- 2012. Sustainable Cities. "Smart cities: What
neighbourhoods do we want to live in? ".
- 2014. Growth. Can we grow without growing?
More than 50 experts
Debate participated in social networking and ample
communication media coverage in the Conclusions
Reports
Forum promoting the establishment of Renewable Energy
Foundation (2010)
DIALOGUE WITH STAKEHOLDERS
Grupo VIPS
To start, we developed a platform for communication and relationship,
a concept which combines the main lines of action of the Group on
Social Responsibility: Mesa para todos.
For two consecutive years we have had the opportunity to collaborate
in the development of their Corporate Responsibility reports.
In 2012 we designed a digital magazine with a friendly
and attractive design.
In 2013 we wanted to create a new Report concept. In
addition to the Executive Summary and the Report, we
generated an interactive platform where the main
achievements of the VIPS Group in Corporate
Responsibility in 2013 were conceptually highlighted.
Furthermore, we designed and developed the Marketplace Nuestra
Plaza', a platform for buying and selling of second-hand goods
between employees.
SUSTAINABILITY PLATFORM AND REPORTS
Fundacin Tomillo
After 30 years of activity the Tomillo Foundation proposed the
challenge of creating an audiovisual piece to tell the story of the
foundation in an original way.
Also, this piece had to become a token of appreciation and highlight
the work and involvement of the people who have made it a leading
entity in socio-educational youth intervention.
To achieve this goal, we proposed a trip to the past, told by its
protagonists, which is reflected in each of the areas in which Tomillo
works.
AUDIOVISUAL
Cruz Roja
Concept development and campaign* En realidad no tiene gracia to
convince businesses and the public of the importance of combating
barriers to access to the labour market for people in social difficulty.
41,000 visits to the website over 12 months
2,230 profiles in the online community
52.94% of the sustainability, social action and communication
industry
over 50 million hits in newspapers, radio and television
96 vignettes presented by the public in the contest 'Use your talent'
SOCIAL NETWORKS
*The project was developed in collaboration with the advertising agency LOVE.
Lafarge
With the aim of bringing the company and the local public closer
together regarding the issue of reputation in the city of Sagunto, we
developed the concept, campaign, contest Ponemos la primera
piedra, awarding prize money and administrative support to the best,
socially responsible and sustainable entrepreneurial idea.
Creation of 5 business projects:
Z-ModProd: Mobile App able to communicate
bidirectionally with the systems of an industrial facility.
Hogaria: Services aimed at providing home assistance
for children, seniors and people with disabilities
Muu!Ice: Mobile unit to manufacture and sell natural
handmade ice creams
CoWorking Sagunto: Shared Workspace
Aktiveko: Fitness program for the region
Relations with stakeholders: Municipalities in the region,
Association of business people and Jaume I University
Community management and web content on entrepreneurship
INSTITUCIONAL RELATIONS
Trina
'Practica huerting' concept to enrich the brand idea of "a more natural
attitude towards life" making their value proposition tangible and
raising awareness with stakeholders.
Identification and management of relationships with
stakeholders of urban gardens
Temporary urban garden in the centre of Madrid, in Plaza
de Callao: 12,000 visitors
Rooftop garden at the offices of Trina
Agreement with the City of Madrid: Retiro Park Kitchen
Garden: 3,365 visitors and workshop attendees
Workshops with Stakeholders to develop urban gardens:
40 guests and 4 coordinators
Convert Trina into an active and permanent brand in a
singular space such as Retiro Park
CITIZEN BRANDS
WE HAVE A MODEL
Our reputational marketing model seeks to create a sustainable, ethical and profitable dialogue between organizations and
their stakeholders through:
Research and knowledge
Sustainable innovation bluepills
Communication
The 8 Cs of the model align opportunities, events, processes and messages around a single goal: trust.
Quality, credibility, consistency, knowledge, creativity, commitment, consistency.
Value trust
WE SHARE A VISION
We want to become the meeting point for all those who want to value
sustainability.
WE SHARE SPACES
Founder - Jos Illana