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THE FOUR MOST

IMPORTANT
POWERPOINT
RULES
FOR SUCCESSFUL
PRESENTATIONS
THE FOUR MOST
IMPORTANT
POWERPOINT
RULES
FOR SUCCESSFUL
PRESENTATIONS
@ned_potter
YOURE A BIT
COULD BE BETTER
STRESSED OUT
because you know
your presentations
BUT YOU DONT KNOW
WHERE TO START?
AN ATTRACTIVE
PRESENTATION IS
JUST A BYPRODUCT
OF AN EFFECTIVE
PRESENTATION.
RELAX.
AN ATTRACTIVE
PRESENTATION IS
JUST A BYPRODUCT
OF AN EFFECTIVE
PRESENTATION.
RELAX.
and 4 things really matter for
making an effective presentation
RULE 1
MORE
IMAGES
LESS
TEXT
WORD HEAVY SLIDES can be difficult to
read from the back of the room, and people can only
listen and read at the same time for a very short
period.
If they end up having to choose
between listening to you talk or
reading your slides, you become
OUT OF SYNC with your audience.
IS YOUR PRESENTATION WORKING WITH YOU
OR AGAINST YOU?
IMAGES ARE NICE TO LOOK AT,
ENGAGING, ENRICHING, AND
CAN SUPPORT YOUR STORY.

IMAGES ARE NICE TO LOOK AT,
ENGAGING, ENRICHING, AND
CAN SUPPORT YOUR STORY.

People can look at images and listen to
you speak at the same time, no problem.
BUT MOST IMPORTANTLY, IMAGES
HELP PEOPLE LEARN
BUT MOST IMPORTANTLY, IMAGES
HELP PEOPLE LEARN
Learning is improved when narration occurs
simultaneously with relevant images.
BUT MOST IMPORTANTLY, IMAGES
HELP PEOPLE LEARN
Click these
sites for
amazing images
you can use
legally with
Attribution
COMPFIGHT
FREEIMAGES
MORGUEFILE
PHOTFUNIA
MULTICOLR
BUT MOST IMPORTANTLY, IMAGES
HELP PEOPLE LEARN
COMPFIGHT
FREEIMAGES
MORGUEFILE
PHOTFUNIA
MULTICOLR




Compfight searches Flickr
better than Flickr searches
itself, for millions of
images.

TIP: Make sure you choose the
Creative Commons option after
your first search, & ignore the
sponsored links above the dotted
line.
BUT MOST IMPORTANTLY, IMAGES
HELP PEOPLE LEARN
COMPFIGHT
FREEIMAGES
MORGUEFILE
PHOTFUNIA
MULTICOLR




Freeimages is great for stock
photography there are
loads of great images for
enhancing slides.


TIP: Sign up for the free account to
get full-sized versions of the images
you find.





BUT MOST IMPORTANTLY, IMAGES
HELP PEOPLE LEARN
COMPFIGHT
FREEIMAGES
MORGUEFILE
PHOTFUNIA
MULTICOLR




Morguefile also has stock
photography there are
fewer images but theyre
free for commercial use.

TIP: There are images where no
attribution is required these are
useful for situations where theres
no room to credit the author, e.g.
posters, business cards, and tweets





BUT MOST IMPORTANTLY, IMAGES
HELP PEOPLE LEARN
COMPFIGHT
FREEIMAGES
MORGUEFILE
PHOTFUNIA
MULTICOLR




Photofunia allows you to put
your own images INTO
existing pictures.

TIP: To create your own text to add
to a billboard or painting in
Photofunia, create a textbox in
PowerPoint, write your text, right-
click and Save As Picture. Youll
then have an image of your text to
upload into Photofunia.





BUT MOST IMPORTANTLY, IMAGES
HELP PEOPLE LEARN
COMPFIGHT
FREEIMAGES
MORGUEFILE
PHOTFUNIA
MULTICOLR
The Multicolr Search Engine
is just about the most fun
you can have finding
images: it searches by
colours not keywords.

TIP: Create an image-only
presentation that stays completely on
brand by picking your organisations
corparate colours in Multicolr





MAKE THE MOST
OF YOUR IMAGES
AND WRITE ON THEM IN A
MINIMUM FONT SIZE
OF 24
AND WRITE ON THEM IN A
(THIS IS 24. If you need it
smaller than this, youre using
too much text)
MINIMUM FONT SIZE
OF 24
RULE 2
MAKE
ONE
POINT
PER SLIDE
THIS GOES BACK TO THE
IDEA OF BEING IN SYNC
WITH YOUR AUDIENCE.

Focus on one thing at a time. Allow your
audience to digest it, then move with
them onto the next theme.

DRAW ATTENTION TO
IMPORTANT MESSAGES
WITH COLOUR


OF COURSE, FEEL
FREE TO BREAK THE
ONE POINT PER
SLIDE RULE WITH
GOOD REASON









INTRODUDCTIONS
SUMMARIES
COMPARISONS

ALL OF THESE
THINGS CAN
REQUIRE STACKING
ON THE SAME SLIDE






BUT OTHERWISE GIVE
EACH POINT IN YOUR
PRESENTATION

ROOM TO
BREATHE


RULE 3
NO
BULLET
POINTS
BULLET POINTS CAUSE ALL
SORTS OF PROBLEMS.

Theyre ugly
They encourage you to put more
than one point on each slide
They dont leave much room for
images
Theyre symptomatic of a wider
DEATH BY POWERPOINT
malaise
BULLET POINTS ALSO ENCOURAGE
YOU TO READ THE SLIDE ALOUD.

BULLET POINTS ALSO ENCOURAGE
YOU TO READ THE SLIDE ALOUD.

And if youre saying the exact
same thing thats written on
the slide, why do you even
need to be there?
Learning is reduced when information
presented is redundant such as
reading text verbatim from slides
RULE 4
KEEP IT
SIMPLE
KEEPING IT SIMPLE DOESNT MEAN
DUMBING DOWN
ITs.about

GETTINGRID
OF

EVEYTHINGTHATISNT
ESSENTIAL
TOTELLING
YOURSTORY.
.about











ITs.about

GETTINGRID
OF

EVEYTHINGTHATISNT
ESSENTIAL
TOTELLING
YOURSTORY.
.about


Learning is improved when multimedia is
free from extraneous information
SO, WHAT COUNTS AS
EXTRANEOUS?


























SO, WHAT COUNTS AS
EXTRANEOUS?

Animations?
Yup. If theyre there to make a
specific point, by all means use
them but if theyre there for the
sake of it, they spoon-feed the
audience so much it lulls their
brains into a non-receptive state
(akin to watching TV rather than a
presentation)

























SO, WHAT COUNTS AS
EXTRANEOUS?

Transitions?
Yes. If all your slides transition from
one to the next with the same effect
or animation (with an upward
sweep, or by revolving, etc) then it
makes them all feel the same.
Theres no WEIGHTING of the
information youre presenting. So
transitions dont help you tell your
story if anything they do the
opposite. Animations = extraneous.

























SO, WHAT COUNTS AS
EXTRANEOUS?

Templates?
Absolutely, PPT Templates are
extraneous too. Having your
organisational logo on every slide is
the very definition of extraneous
have it at the beginning and the
end, but not on each one of the 50
slides in between. Templates get in
the way of learning. Theyre nothing
to do with the story.

And besides
TO TELL YOUR STORY, YOU NEED A HIERACHY
OF INFORMATION. WHOS IN CHARGE HERE
- YOU, OR POWERPOINT?
TO TELL YOUR STORY, YOU NEED A HIERACHY
OF INFORMATION. WHOS IN CHARGE HERE
- YOU, OR POWERPOINT?
(Aim for consistency, not duplication)
WOOHOO!
THATS THE
END
OF ALL THE
RULES
*
WOOHOO!
THATS THE
END
OF ALL THE
RULES
*
*
Actually theres one final rule
always credit your image sources!
Projector: CC-BY RVWITHTITO
www.flickr.com/photos/rvwithtito/4236716778/sizes/l

Eye close up: CC-BY Sara .Nel
www.flickr.com/photos/saranv/3521287388/sizes/l

Feet up: CC-BY Davedjoe
www.flickr.com/photos/92414546@N04/14441260000/sizes/l

Stencil: CC-BY-NC-SA Camil Tulcan
www.flickr.com/photos/camil_t/4171629278/sizes/l

Tree: CC-BY-NC Richard Cawood
www.flickr.com/photos/cawood/15117958922/sizes/l

Computer user CC-BY-NC-SA Matheson Learning Commons
www.flickr.com/photos/matheson_learning_commons/8382876760/sizes/l

French Words CC-BY Monsieur J
www.flickr.com/photos/jblndl/4266814468/sizes/l

Amazing hallway CC-BY-NC-SA Stuck in Customs
https://www.flickr.com/photos/stuckincustoms/3725191263/sizes/l

Massive Boat CC-BY-SA Thomas Leth-Olsen
www.flickr.com/photos/thomasletholsen/7367984008/sizes/l

Pointing Hand CC-BY Shudhamshu
https://www.flickr.com/photos/sudhamshu/3202963823/sizes/l
Bullet CC-BY-SA Eschipul
https://www.flickr.com/photos/eschipul/4160817135/sizes/l

Desert CC-BY-NC-SA Nunodantas
https://www.flickr.com/photos/ndantas/6165100763/sizes/l

Fireflies all colours CC-BY-NC Tinkerlog
https://www.flickr.com/photos/8123185@N02/3659676928/sizes/l

Fireflies all blue CC-BY-NC Tinkerlog
https://www.flickr.com/photos/8123185@N02/3659677764/sizes/l

Shoes CC-BY-NC-SA by Chishikilauren
https://www.flickr.com/photos/chishikilauren/10317213/sizes/o/

Pile of Bullets CC-BY US Army Environmental Reserve
https://www.flickr.com/photos/armyenvironmental/3552296540/sizes/l

Questionmark lights CC-BY Beatnik Photos
https://www.flickr.com/photos/dharmabum1964/3108162671/sizes/l

Wineglasses CC-BY Julien.Belli
https://www.flickr.com/photos/julienbelli/14465146006/sizes/l

Boys are dumb CC-BY-SA by quinn.anya
https://www.flickr.com/photos/quinnanya/4400139828/sizes/l

Questionmark CC-BY nadinehiedrich
https://www.flickr.com/photos/nadineheidrich/11983141774/sizes/l

Jumping with Balloons CC-BY Magdalena Roeseler
https://www.flickr.com/photos/magdalenaroeseler/13268612333/sizes/l

Cushion CC-BY-NC Jeremy Brooks
https://www.flickr.com/photos/jeremybrooks/3076443696/sizes/l

At the start I said that a good looking presentation is just a by-product of an effective one. This is based on
the four multimedia learning principles dotted throughout the slides, to back up the rules.
At the start I said that a good looking presentation is just a by-product of an effective one. This is based on
the four multimedia learning principles dotted throughout the slides, to back up the rules.
Learning is improved when narration occurs
simultaneously with relevant images.
Learning is improved when attention is focused on important
parts of the presentation with cues highlighting key material.
Learning is improved when multimedia is
free from extraneous information.
Learning is reduced when information presented is
redundant such as reading text verbatim from slides.
At the start I said that a good looking presentation is just a by-product of an effective one. This is
based on the four multimedia learning principles dotted throughout the slides, to back up the rules.
Learning is improved when narration occurs
simultaneously with relevant images.
Learning is improved when attention is focused on important
parts of the presentation with cues highlighting key material.
Learning is improved when multimedia is
free from extraneous information.
Learning is reduced when information presented is
redundant such as reading text verbatim from slides.


















These are all adapted from research into
what works and what doesnt, undertaken
by Dr Richard Mayer at the University
of California you can read more of his
work by clicking the arrow.
At the start I said that a good looking presentation is just a by-product of an effective one. This is based on
the four multimedia learning principles dotted throughout the slides, to back up the rules.
There are plenty of other
rules about making
presentations (like only
using 3 fonts, for example,
which Ive completely
ignored for this one) but
none of them are as
important as these four,
because they relate to
substance (from which
style should be a natural
by-product).

Its not a RULE as such, but using non-standard fonts in a presentation
also makes a huge difference to how engaging it looks.
ANTONIO
Aller
Pacifico
FENGARDO NEUE
AlfaSlab One

The fonts used in these slides are listed above theyre
all available for free via www.fontsquirrel.com
Go to ned-potter.com for more
information on presentation skills
Go to ned-potter.com for more
information on presentation skills
Im on Twitter @ned_potter













Go to ned-potter.com for more
information on presentation skills
Im on Twitter @ned_potter













Thanks for
watching!

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