The European graphic industry:

challenges and opportunities

Laetitia Reynaud
Policy Advisor

October 2014
Profile of the EU printing industry (EU28, 2011)
118 000 companies
684 000 employees
88 billion turnover
% share of total manufacturing industry, EU-27, 2010

Number of printing companies according to size (EU-28, 2011)
Challenging times
Number of companies
Number of employees
Turnover in million
2008: change in classification
-16%
-28%
-6%
2001 2011
Graphic paper consumption in Europe, 2007-2013, in million tonnes

30000
32000
34000
36000
38000
40000
42000
44000
2007 2008 2009 2010 2011 2012 2013
Costs pressure
Source: European Commission
Energy prices
-10% -5% 0% 5% 10% 15% 20% 25% 30%
Luxembourg
Cyprus
Slovakia
Czech Republic
Sweden
Malta
Finland
Belgium
Portugal
Austria
Latvia
Netherlands
Italy
Poland
Hungary
United Kingdom
Slovenia
Ireland
France
Spain
EU-28
Denmark
Norway
Greece
Croatia
Lithuania
Germany
Bulgaria
Estonia
Romania
%-change in EU electricity prices for industrial consumers, 2012/2013
Energy prices
electricity
printing
machines
printing inks
paper
printing services
Source: bvdm, 2014
Price development in Germany, 2000-2013

Competition from
low-cost countries
Imports of printed products from China to the EU (2002-2012, in )
Low-cost country imports
Imports of selected printed products from China to the EU (2002-2012, in )
Printed products imported from
China to the EU (2012, in value)
Competition from
electronic media
Production value (2008-2012, in )
0
100000000
200000000
300000000
400000000
500000000
600000000
2008 2009 2010 2011 2012
Challenging times
but looking at
opportunities
Fight the
environmental myths
Google Data Centres
Sustainability of digital media
Fight the
digital myths
63% trust advertising in
newspaper/magazines,
whereas only 25% trust
advertising on the internet.
(PrintPower/VTT survey, March 2013)
Print remains attractive and effective
About 60% of respondents
consider advertising in magazines
is more appropriate and less
disruptive than in other media.
(Media_Analyzer, August 2013)
Print
Digital
Neuroscience shows effectiveness of print
Customers are great advocates of print
Print or and digital
Coexistence of print and digital is a fact
Coexistence of print and digital in practice
Together we are stronger
23
members
in 21
countries
INTERGRAFs main task is to
promote and protect the interests of
the printing and related industries,
working with the European Institutions,
and to enhance the sectors competitiveness through
lobbying, informing and networking

Mission
Networking
Unbalanced support from EU institutions:
EU Digital Agenda
EU Digital Agenda
Promotion of e-invoicing:
The environmental
benefits of e-invoicing in
terms of reducing paper
consumption and energy
costs for transportation
are also significant,
generating carbon
savings which could
amount to reductions in
CO2 emissions of 1
million tonnes per
annum for the EU.
The Commission wants to see
e-invoicing become the
predominant method of
invoicing by 2020 in Europe.
21% of European
households had
no access to the
internet
Digital blindness: over
40% of people who
receive paper bills
noticed an error on their
bill, compared with just
29% of those receiving
their bills online
39% of citizens
admit that without
paper statements
they would not
know what their
balance was
69% of citizens say
that postal bills offer
better record
keeping, 65% think
they are easier to
check, 48% consider
they offer more
security
Preference for paper
Keep track of
important information
by paper
Do not trust internet
Debt issues
Need proof of
residence, identity
No internet access
No internet skills
Illness
Disability
Rural areas
Older people
Cannot afford
THE PLEDGE

We call upon European organisations and Members of the European
Parliament to adopt the Keep Me Posted Pledge to:

offer all citizens the choice of receiving information through paper
correspondence as a standard offer

refrain from penalising in any way, any citizen for preferring to receive
information through paper correspondence

> No extra charge
> No change of frequency
> No difficulty to revert back to paper correspondence

require prior consent from citizens before ceasing to send paper documents
Informing
Informing
European projects
Lobbying
Lobbying EU institutions
European Commission
Defend common interest
European Parliament
Voice of the people
European Council
Voice of the Member States
Reduced
VAT
Standard
VAT
Same VAT treatment for books and e-books ?
MAINTAIN reduced rate for printed books
Thank you for
your attention