the polling company, inc.

/WomanTrend on behalf of American Encore

Survey of 601 LVs in Arizona - TOPLINE DATA
October 2014

1
the polling company, inc./WomanTrend
on behalf of
American Encore

Statewide Dual-Frame Survey of 601 LVs in Arizona
85% Landline / 15% Cell

TOPLINE DATA

Field Dates: October 20-22, 2014
Margin of Error: 4%

**PLEASE NOTE: Response categories may not equal 100% due to rounding**

SCREENING INTRODUCTION

1. Are you currently registered to vote here in Arizona as a (ROTATED) Republican,
Democrat, Independent/Unaffiliated or are you not registered to vote at all here in
Arizona?

41% YES, REPUBLICAN (CONTINUED)
37% YES, DEMOCRAT (CONTINUED)
22% YES, INDEPENDENT/UNAFFILIATED (CONTINUED)

2. This year, Arizona has elections for Governor, Secretary of State, Attorney General,
Congress and other offices. Which of the following best describes your plans at this
time

62% TOTAL DEFINITELY/PROBABLY WILL VOTE IN THE ELECTION
(NET)
57% I WILL DEFINITELY VOTE IN THE ELECTION
5% I WILL PROBABLY VOTE IN THE ELECTION

35% I ALREADY VOTED THROUGH ABSENTEE OR EARLY VOTING

3% I AM NOT SURE YET OR UNDECIDED WHETHER TO VOTE

3. Into which of the following categories does your age fall?

5% 18-24
10% 25-34
12% 35-44
20% 45-54
21% 55-64
30% 65 AND ABOVE

2% REFUSED (VOL.)




the polling company, inc./WomanTrend on behalf of American Encore
Survey of 601 LVs in Arizona - TOPLINE DATA
October 2014

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4. Would you describe your racial or ethnic background as (READ LIST)

75% WHITE/CAUCASIAN
12% HISPANIC/LATINO
5% BLACK/AFRICAN-AMERICAN
1% ASIAN
1% NATIVE AMERICAN
* MIDDLE EASTERN

2% OTHER, SPECIFIED (VOLUNTEERED)
* DONT KNOW (VOLUNTEERED)
2% REFUSED (VOLUNTEERED)

5. Region
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(RECORDED BY COUNTY FROM SAMPLE)

57% GREATER PHOENIX
24% GREATER TUCSON
14% NORTH
5% SOUTH

6. Gender (RECORDED BY OBSERVATION)

47% MALE
53% FEMALE








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Greater Phoenix: Maricopa
Greater Tucson: Pima, Pinal, Santa Cruz
North: Apache, Coconino, Gila, Mohave, Navajo, Yavapai
South: Cochise, Graham, Greenlee, La Paz, Yuma


the polling company, inc./WomanTrend on behalf of American Encore
Survey of 601 LVs in Arizona - TOPLINE DATA
October 2014

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CANDIDATE IMAGE
I am going to read you the names of a few people. After I read each name, first please tell me if
you have heard of that person and then tell me if you have a favorable or unfavorable opinion of
that person. If you have no opinion of a person, or have never heard of a particular person, just
tell me and well move on. (RANDOMIZED ORDER OF NAMES)

(ASKED FAVORABLE/UNFAVORABLE): And, do you have a STRONGLY
(favorable/unfavorable) opinion of that person, or just a SOMEWHAT (favorable/unfavorable)
opinion of that person?)

7. [TREND] Doug Ducey (DEW-see)

Oct. Oct.
20-22 6-8
2

39% 40% TOTAL FAVORABLE (NET)
20% 22% STRONGLY FAVORABLE
19% 18% SOMEWHAT FAVORABLE

31% 38% TOTAL UNFAVORABLE (NET)
10% 14% SOMEWHAT UNFAVORABLE
21% 26% STRONGLY UNFAVORABLE

20% 14% HEARD OF, NO OPINION

8% 5% NEVER HEARD OF

2% 1% DO NOT KNOW (VOL.)
* 1% REFUSED (VOL.)

8. [TREND] Fred DuVal (Du - VAL)

Oct. Oct.
20-22 6-8
33% 36% TOTAL FAVORABLE (NET)
18% 19% STRONGLY FAVORABLE
14% 18% SOMEWHAT FAVORABLE

28% 30% TOTAL UNFAVORABLE (NET)
8% 14% SOMEWHAT UNFAVORABLE
20% 16% STRONGLY UNFAVORABLE

24% 22% HEARD OF, NO OPINION

13% 10% NEVER HEARD OF

2% 2% DO NOT KNOW (VOL.)
* * REFUSED (VOL.)



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Statewide dual-frame survey among 600 AZ LVs on behalf of American Encore, Oct. 6-8.


the polling company, inc./WomanTrend on behalf of American Encore
Survey of 601 LVs in Arizona - TOPLINE DATA
October 2014

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9. Barack Obama

42% TOTAL FAVORABLE (NET)
25% STRONGLY FAVORABLE
16% SOMEWHAT FAVORABLE

52% TOTAL UNFAVORABLE (NET)
6% SOMEWHAT UNFAVORABLE
45% STRONGLY UNFAVORABLE

5% HEARD OF, NO OPINION

* NEVER HEARD OF

1% DO NOT KNOW (VOL.)
* REFUSED (VOL.)

(END ROTATED)





the polling company, inc./WomanTrend on behalf of American Encore
Survey of 601 LVs in Arizona - TOPLINE DATA
October 2014

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BALLOT TESTS

10. [TREND] If the election for Arizona Governor were tomorrow, would you vote for
(ROTATED) Republican Doug Ducey, Democrat Fred DuVal, or Libertarian Barry J.
Hess?

(PROBED THOSE WHO SAID DUCEY/DUVAL/HESS: AND WOULD THAT BE DEFINITELY
OR PROBABLY FOR [INSERT CANDIDATE]?)

(PROBED THOSE WHO SAID UNDECIDED: TOWARD WHICH CANDIDATE DO YOU
LEAN?)

Oct. Oct.
20-22 6-8
42% 46% TOTAL DOUG DUCEY (NET)
34% 34% DEFINITELY DOUG DUCEY
7% 8% PROBABLY DOUG DUCEY
1% 4% LEAN DOUG DUCEY

35% 37% TOTAL FRED DUVAL (NET)
28% 28% DEFINITELY FRED DUVAL
6% 6% PROBABLY FRED DUVAL
1% 3% LEAN FRED DUVAL

7% 5% TOTAL BARRY J. HESS (NET)
4% 2% DEFINITELY BARRY J. HESS
2% 2% PROBABLY BARRY J. HESS
1% 1% LEAN BARRY J. HESS

15% 10% HARD UNDECIDED/DO NOT KNOW (VOL.)

- * OTHER, SPECIFIED (RECORDED VERBATIM) (VOL.)
* * WOULD NOT VOTE (VOL.)
* 1% REFUSED (VOL.)




the polling company, inc./WomanTrend on behalf of American Encore
Survey of 601 LVs in Arizona - TOPLINE DATA
October 2014

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11. [TREND] If the election for Arizonas Secretary of State were tomorrow, would you vote
for (ROTATED) Republican Michele Reagan or Democrat Terry Goddard?

(PROBED THOSE WHO SAID REAGAN/GODDARD: AND WOULD THAT BE
DEFINITELY OR PROBABLY FOR [INSERT CANDIDATE]?)

(PROBED THOSE WHO SAID UNDECIDED: TOWARD WHICH CANDIDATE DO YOU
LEAN?)

Oct. Oct.
20-22 6-8
42% 47% TOTAL TERRY GODDARD (NET)
29% 33% DEFINITELY TERRY GODDARD
8% 10% PROBABLY TERRY GODDARD
4% 5% LEAN TERRY GODDARD

42% 45% TOTAL MICHELE REAGAN (NET)
35% 31% DEFINITELY MICHELE REAGAN
5% 10% PROBABLY MICHELE REAGAN
2% 4% LEAN MICHELE REAGAN

12% 7% HARD UNDECIDED/DO NOT KNOW (VOL.)

- * OTHER, SPECIFIED (RECORDED VERBATIM) (VOL.)

* * WOULD NOT VOTE (VOL.)
3% 2% REFUSED (VOL.)




the polling company, inc./WomanTrend on behalf of American Encore
Survey of 601 LVs in Arizona - TOPLINE DATA
October 2014

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12. [TREND] And, if the election for Arizona Attorney General were tomorrow, would you
vote for (ROTATED) Republican Mark Brnovich or Democrat Felecia Rotellini?

(PROBED THOSE WHO SAY BRNOVICH/ROTELLINI: AND WOULD THAT BE
DEFINITELY OR PROBABLY FOR [INSERT CANDIDATE]?)

(PROBED THOSE WHO SAY UNDECIDED: TOWARD WHICH CANDIDATE DO YOU
LEAN?)

Oct. Oct.
20-22 6-8
38% 43% TOTAL FELECIA ROTELLINI (NET)
29% 29% DEFINITELY FELECIA ROTELLINI
7% 11% PROBABLY FELECIA ROTELLINI
3% 3% LEAN FELECIA ROTELLINI

41% 41% TOTAL MARK BRNOVICH (NET)
33% 30% DEFINITELY MARK BRNOVICH
6% 8% PROBABLY MARK BRNOVICH
1% 4% LEAN MARK BRNOVICH

17% 14% HARD UNDECIDED/DO NOT KNOW (VOL.)

* - OTHER, SPECIFIED (RECORDED VERBATIM) (VOL.)
1% * WOULD NOT VOTE (VOL.)
3% 2% REFUSED (VOL.)




the polling company, inc./WomanTrend on behalf of American Encore
Survey of 601 LVs in Arizona - TOPLINE DATA
October 2014

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ISSUES
(ROTATED NEXT TWO)

13. Are you (ROTATED) more likely or less likely to vote for Fred DuVal knowing he
opposed parental consent for girls as young as 14 years old to get an abortion?
(PROBED: And would that be MUCH or SOMEWHAT more likely/less likely?)

17% TOTAL MORE LIKELY (NET)
12% MUCH MORE LIKELY
5% SOMEWHAT MORE LIKELY

48% TOTAL LESS LIKELY (NET)
9% SOMEWHAT LESS LIKELY
38% MUCH LESS LIKELY

26% NO DIFFERENCE (VOL.)

6% DO NOT KNOW/CANNOT JUDGE (VOL.)
4% REFUSED (VOL.)

14. Are you (ROTATED) more likely or less likely to vote for Doug Ducey knowing that
supported scholarships and extra funding that would give low income children access to
high performing schools? (PROBED: And would that be MUCH or SOMEWHAT more
likely/less likely?)

49% TOTAL MORE LIKELY (NET)
32% MUCH MORE LIKELY
17% SOMEWHAT MORE LIKELY

16% TOTAL LESS LIKELY (NET)
4% SOMEWHAT LESS LIKELY
12% MUCH LESS LIKELY

28% NO DIFFERENCE (VOL.)

4% DO NOT KNOW/CANNOT JUDGE (VOL.)
3% REFUSED (VOL.)




the polling company, inc./WomanTrend on behalf of American Encore
Survey of 601 LVs in Arizona - TOPLINE DATA
October 2014

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ADDITIONAL DEMOGRAPHICS

15. Thinking for a moment about your social, economic, and political viewsDo you
consider yourself to be? [IF CONSERVATIVE/LIBERAL, ASKED] And would you
consider yourself to be VERY (conservative/liberal) or just SOMEWHAT
(conservative/liberal)?

44% TOTAL CONSERVATIVE (NET)
25% VERY CONSERVATIVE
19% SOMEWHAT CONSERVATIVE

30% MODERATE

17% TOTAL LIBERAL (NET)
8% SOMEWHAT LIBERAL
9% VERY LIBERAL

2% LIBERTARIAN

4% DO NOT KNOW (VOL.)
2% REFUSED (VOL.)

16. In politics today, do you consider yourself to be a (ROTATED) Republican,
Independent or Democrat? IF REPUBLICAN, ASKED: Are you a Tea Party
Republican, strong Republican or a not-so-strong Republican? If DEMOCRAT, ASKED:
Are you a Progressive Democrat, strong Democrat or a not-so-strong Democrat? IF
INDEPENDENT ASKED: Which way do you lean, or usually vote, the Democratic
Party or the Republican Party?

41% TOTAL REPUBLICAN (NET)
5% TEA PARTY REPUBLICAN
24% STRONG REPUBLICAN
6% NOT-SO-STRONG REPUBLICAN
6% INDEPENDENT LEANING REPUBLICAN

19% INDEPENDENT

36% TOTAL DEMOCRAT (NET)
5% INDEPENDENT LEANING DEMOCRAT
6% NOT-SO-STRONG DEMOCRAT
20% STRONG DEMOCRAT
4% PROGRESSIVE DEMOCRAT

1% OTHER (VOL.)
1% DO NOT KNOW (VOL.)
1% REFUSED (VOL.)