DIA Inspiration Guide

BY THE WORLDS GREATEST HAIRSTYLISTS
COLOR YOUR WORLD

A DIA COLOR INSPIRATION GUIDE AND WORKBOOK
IN EVERYTHING
AROUND US,
THERE IS
BEAUTIFUL,
RADIANT COLOR.
From the warm golden hues on a sunrise to the cool brown reects of a
cobblestone street the images we see in our daily life can be the source
of tremendous inspiration for creating imaginative, brilliant haircolor.
DIA is your tool to transform this inspiration and unleash your creativity!
OPEN YOUR EYES TO THE WORLD OF COLOR AROUND YOU
DIA inspires me to color the world! It is an excellent, high

gloss haircolor to be creative with. Simple and user-friendly.
It is non-commital, no risk and a win-win!
NANCY BRAUN
Color Director, Roy Teeluck Salon, New York, NY; LOral Professionnel Artist
TABLE OF CONTENTS
PAGES 4-5 DIA TECH TIPS
PAGES 6-7 DIA SHADE PALETTE
PAGES 8-9 REDS
PAGES 10-13 WARM BROWNS
PAGES 14-15 BLONDES
PAGES 16-17 NATURALS
PAGES 18-21 COOL BROWNS
PAGES 22-23 GOLDS
PAGES 24-25 MILKSHAKES
PAGES 26-29 YOUR DIA FORMULAS
PAGES 30-31 BOOST YOUR BUSINESS WITH DIA
3
4
DISCOVER INFINITE
POSSIBILITIES
WITH
OUR 1ST
ACID
DEMI-PERMANENT
HAIRCOLOR
WITHOUT AMMONIA
OUR RICH DEMI-PERMANENT
ADVANCED
ALKALINE
TECHNOLOGY
WITHOUT AMMONIA
MAXIMUM FLEXIBILITY WITH
3 DIACTIVATEURS
TO EXPRESS YOUR CREATIVITY
1.7 OZ. (1 TUBE| OF DIALIGHT OR
DIARICHESSE + 2.6 OZ. OF DIACTIVATEUR
DEVELOPMENT TIME FROM 2 TO 20 MIN
3 REFLECT INTENSITY LEVELS
5
DISCOVER INFINITE
POSSIBILITIES
WITH
DIA TECH TALK
OUR TECHNICAL COLOR EXPERT WEIGHS IN!
To ||ghten a natura| base on ha|r that |s sens|t|zed, use DlARlOHESSE on the re-growth and
DlA|lGHT on the m|d-|engths and ends.
DlA|lGHT 5.66/5RR, a |eve| 5 |ntense red, |s great to use as a refresher for a|| lNOA
red shades.
To ma|nta|n a mu|t|-refect|ve, |um|nous resu|t, use DlA|lGHT w|th 6-vo|ume DlAOTlvATER.
For un|form resu|ts on faded ends: Add a .30 or .34 shade to m|d-|engths and ends formu|a
prior to pulling through the mid-lengths and ends.
To add tone to the m|d-|engths and ends on a c||ent w|th a h|gh percentage of wh|te:
use a natural shade on the re-growth and a reect shade on the mid-lengths and ends
E: DlARlOHESSE 5/5N, a |eve| 5 natura|, |n the re-growth and DlARlOHESSE 5.25/5vRv
on the mid-lengths and ends.

KATHLEEN MATTIE
LOral Professionnel AVP Technical Development
6
UNLEASH
YOUR CREATIVITY
7
UNLEASH
YOUR CREATIVITY
NOW EVEN MORE SHADES!

TECHNIQUE BY
DAVID F. SHABLESKY
LOral Professionnel Curriculum Development Manager
FLICKERING HUES EMANATING FROM LANTERNS.
COLOR LINE
DlARlOHESSE
DlA|lGHT
DlA|lGHT
COLOR RESULT
Radiant Lantern
Glowing Lantern
Warm Lantern
IDEAL FOR:
Natural or
Ex|st|ng |eve| 7
Natural or
Ex|st|ng |eve| 7
Natural or
Ex|st|ng |eve| 9
FORMULA
tube of 6.40/6OOO*
+ tube of R|chesse Red 0.60
hi.chroma mixer
+ 2.6 ounces of 9-vo|ume DlAOTlvATER
tube of 7.43/7OG,
+ tube of 5.66/5RR
tube of 8.34/8GO
+ tube of 8.3/8G,
*NEW SHADE AGST 2012
TECHNIQUE: SUN ORIGIN
RADIANT, GLOWING WARM AURAS
WHICH ILLUMINATE THE HAIR.
1. Oreate a part|a| c|rcu|ar subsect|on over the recess|on area on
the right side of the head and secure with sectioning clips.
2. Oreate fve beams, wh|ch a|| emanate from the center of the
circular subsection, and extend outward until the hairline is
reached. Secure each beam with sectioning clips.
3. App|y formu|a 1 as the g|oba| co|or. App|y formu|a 2 to the
circular subsection and to each beam.
SUGGESTED FORMULAS:
DlA|lGHT Formu|a 1: 1 tube of 4.65/4RRv
DlA|lGHT Formu|a 2: 1 tube of 5.66/5RR
8
BLAZING FLAMES RISING FROM EMBERS.
COLOR LINE
DlA|lGHT
DlA|lGHT
DlA|lGHT
COLOR RESULT
Burning Ember
Blazing Ember
Glittering Ember
IDEAL FOR:
|eve| 5
|eve| 5
|eve| 5
FORMULA
1 tube of 4.65/4RRv
tube of 4.65/4RRv
+ tube of 5.66/5RR
1 tube of 5.66/5RR
TECHNIQUE: FIRELIGHTS
BOLD COLOR THAT APPEARS EVER CHANGING.
1. Oreate three d|amond shaped subsect|ons ang|ed towards
the front, center hairline. Secure each with sectioning clips.
Create a halo section from center ear to center ear and secure
with sectioning clips.
2. App|y formu|a 1 to a|| unsecured ha|r. App|y formu|a 2 to the
halo section in the front hairline.
3. App|y formu|a 3 to the three d|amond shaped subsect|ons.
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TECHNIQUE BY
SOHO ACADEMY
LOral Professionnel Artists Network
NAVAJO SANDSTONE, WITH A KALEIDOSCOPE OF GOLDEN HUES.
COLOR LINE
DlA|lGHT
DlA|lGHT
DlA|lGHT
COLOR RESULT
Desert Sunrise
Warm Sandstone
Sandstone
IDEAL FOR:
Natural or
Ex|st|ng |eve| 6
Natural or
Ex|st|ng |eve| 6
Natural or
Ex|st|ng |eve| 6
FORMULA
1 tube of 5.31/5GB
tube of 5.31/5GB
+ tube of 5/5N
tube of 5.31/5GB
+ tube of 7/7N
TECHNIQUE: INTERKNIT
CASCADING COLOR THAT APPEARS WOVEN TOGETHER.
1. Beg|n on the heavy s|de of the natura| part and p|ace
your frst fo|| on a d|agona| back part|ng. se a fne, natura|,
or textured st|tch, and pa|nt formu|a 1 from base to ends.
Fold foil to secure in place.
2. Take a second d|agona| back part|ng on the ||ght s|de
of the natural part, extending near, but not touching the
frst d|agona| back sect|on on the r|ght s|de. se a fne,
natura|, or textured st|tch, and pa|nt formu|a 2 from base
to ends. Fold foil to secure in place.
3. A|ternate formu|a 1 and 2 unt|| reach|ng the crown.
App|y formu|a 3 as the g|oba| co|or.
10

TECHNIQUE BY
DOUG MACINTOSH
Color Director, Shag Workshop, New York, NY; LOral Professionnel Artist
THE ATRIUM OF THE MUSE DU LOUVRE IN PARIS.
COLOR LINE
DlARlOHESSE
DlARlOHESSE
DlA|lGHT
COLOR RESULT
Twilight Brown
Rich Brown
Brown Crystal
IDEAL FOR:
|eve| 4 ha|r that has
been lightened
with highlights
|eve| 4 w|th
50% Wh|te
Previously
lightened hair
FORMULA
tube of 6.34/6GO
+ tube of 6/6N
tube of 5.31/5GB
+ tube of 5/5N
+ 9-vo|ume DlAOTlvATER
tube of 6.35/GRv
+ tube of Clear
TECHNIQUE: ATRIUM
SUBTLE VARIATION OF WARM TONES,
ACCENTED AND SHADOWED BY VISIBLE LIGHT.
1. Oreate sma||, random, ang|ed squares on each s|de of the
natural part. Secure each with sectioning clips.
2. App|y formu|a 1 to a|| unsecured ha|r.
3. Random|y a|ternate formu|a 2 and 3 between the squares.
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TECHNIQUE BY
MIN KIM
Color Specialist, Buttery Studio, New York, NY; LOral Professionnel Artist
ANTIQUED WARM HUES FROM A GRAND OPERA HOUSE.
COLOR LINE
DlARlOHESSE
DlARlOHESSE
DlA|lGHT
COLOR RESULT
Warmth
on
Natural
Dark Bases
Noticeable
Rich Brown
Noticeable
Dark Blonde
IDEAL FOR:
Level 8
|eve| 6
Natura| |eve| 9 |ook|ng
to transition from foils
to a less maintenance,
balayage look
FORMULA
tube of 6.34/6GO
+ tube of 6.35/6GRv
tube of 5.32/5Gv
+ tube of 5.13/5BG
tube of 6.34/6GO
+ a tube of 8/8N
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TECHNIQUE: MEZZANINE
HARMONIOUS CASCADE OF COLOR.
BACK:
1. W|th Oo|or 1, |eave ha|r||ne out on both s|des |n back. Take 5 s||ces
and piggy back application on both sides of occipital bone.
2. Take two hor|zonta| s||ces, st|tch and app|y co|or 1.
FRONT:
3. |eave out ha|r||ne and take s||ces on both s|des of natura| part.
4. s|ng co|or 2, do a g|oba| app||cat|on on rest of ha|r.
5. Process for 20 m|nutes.
SUGGESTED FORMULAS (DIARICHESSE|:
DllARlOHESSE Formu|a 1: Oo|or 1: tube of 6.34/6GO
+ tube of 6.35/6GRv
DllARlOHESSE Formu|a 2: Oo|or 2: tube of 5.32/5Gv
+ tube of 5.13/5BG
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TECHNIQUE BY
SOHO ACADEMY
EMANATING RAYS OF LIGHT FROM A DESERT SUNRISE.
COLOR LINE
DlARlOHESSE
DlARlOHESSE
DlARlOHESSE
COLOR RESULT
Global Color
Balance Color
Accent Color
IDEAL FOR:
Level 8
Level 8
Level 8
FORMULA
tube of 7.23/7vG*
+ 8/8N
tube of 7.23/7vG*
+ tube of 8/8N
tube of 7.23/7vG*
+ tube of 8/8N
TECHNIQUE: TRINITY
CREATE A SOOTHING COLOR EXPRESSION
THAT RISES TOGETHER.
1. Oreate three arc shaped sect|ons over the natura| part
and secure with sectioning clips.
2. App|y formu|a 1 as the g|oba| co|or. App|y formu|a 2
to the arc closest to the front hairline.
3. App|y formu|a 3 to the rema|n|ng two arcs.
14

TECHNIQUE BY
JO BLACKWELL-PRESTON
Owner, President, Dop Dop Salon, New York, NY; LOral Professionnel Artist
WARM HUES AND BOLD COLORS FROM A TEXTURED LANDSCAPE.
COLOR LINE
DlARlOHESSE
DlA|lGHT
DlA|lGHT
COLOR RESULT
For blondes
going darker
Caf au lait tones
Shine like gloss
on a brunette
IDEAL FOR:
|eve| 9 or 10
G|aze on |eve|
5 or 6 ha|r w|th
|eve| 9 h|gh||ghts
Brunette
FORMULA
tube of 7.30/7GGG
+ tube of Clear
tube of 8.3/8G
+ tube of 7.31/7GB
tube of 8.3/8G
+ tube of 6.34/6GO
TECHNIQUE: LUMINOUS GLOSS
ADD GLOSS AND DIMENSION ON DOUBLE PROCESS
BLONDE OR HEAVILY HIGHLIGHTED HAIR.
1. Part off a marquee sect|on on the top of the head.
2. Secure rema|n|ng ha|r and |so|ate w|th meche str|ps.
3. Re|ease the marquee sect|on and app|y DlA|lGHT 8.3/8G
w|th 6-vo|ume DlAOTlvATER.
4. Process 5-15 m|nutes to create a beaut|fu| |um|nous g|oss
draped over the rest of the blonde.
5. You can g|oss the rema|n|ng ha|r w|th DlA|lGHT O|ear
and 6-vo|ume DlAOTlvATER.
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TECHNIQUE BY
JESSICA VOSPER
Guru Colorist, Dop Dop Salon, New York, NY; LOral Professionnel Artist
WEATHERED STONE REVEALS INFINITE ARRAYS OF NATURAL TONE.
COLOR LINE
DlARlOHESSE
DlARlOHESSE
DlARlOHESSE
COLOR RESULT
Rich,
Golden Brown
Beautiful
Color Back
Soft,
Golden Blonde
lowlight for balayage
IDEAL FOR:
50% wh|te ha|r
Natura| |eve| 5
w|th |eve| 7/8 ends
Level 8
FORMULA
tube of 6/6N
+ tube of 5.31/5GB
M|d-|engths and ends formu|a:
tube of 5/5N
+ tube of 6.34/6GO
tube of 7/7N
+ tube of 7.31/7GB
+ 3 r|bbon |nches of 6.34/6GO
TECHNIQUE: SACRED STONE
NATURAL GLOSS TECHNIQUE AT SHAMPOO BASIN
AFTER BALAYAGE HIGHLIGHTS ARE RINSED.
1. Sect|on off ha|r an |nch around ha|r||ne and |eave out.
2. On rema|n|ng ha|r, app|y tube of DlA|lGHT O|ear and
tube DlA|lGHT 9.03/9NG w|th 2.6 ounces of 9-vo|ume
DlAOTlvATER at the re-growth area on|y |eav|ng out
ha|r||ne. After 2 m|nutes, pu|| co|or down m|d-shaft
and |eave another 2 m|nutes.
3. Pu|| through ends and |nc|ude the ha|r||ne at th|s t|me.
4. Emu|s|fy the co|or g|oba||y for 2 more m|nutes. Th|s w||| ma|nta|n
the essence of the balayage by maintaining a more natural,
diffused root with a lightness on the ends and provide the
overall color with long lasting shine and sparkle.
16

TECHNIQUE BY
CARLO NOVOA
Owner, Novoa Salon, Los Angeles, CA; LOral Professionnel Artist
CALM LANDSCAPE, CHARACTERIZED BY A PROVOCATIVE PAST.
COLOR LINE
DlARlOHESSE
DlARlOHESSE
DlARlOHESSE
COLOR RESULT
Rich, beautiful
brunette
Cool, dark
brunette
Cool, light
brunette
IDEAL FOR:
|eve| 6
|eve| 5
|eve| 5
FORMULA
tube of 5/5N
+ tube of 5.54/5RvO
tube 4/4N
+ tube of 2.10/2BBB*
tube of 6/6N
+ tube 6.12/6Bv*
TECHNIQUE: FOUNDATIONS
NATURAL TECHNIQUE CONTRASTED
WITH HINTS OF COOL REFLECTS.
1. Oreate a box sect|on from the arch of the eyebrow to
the arch of the eyebrow from front hair line to control point.
Secure as sect|on 1.
2. App|y g|oba| co|or to unsecured ha|r.
3. Oreate 8 to 16 subsect|ons w|th|n sect|on 1.
4. A|ternate an accent and ba|ance co|or
between remaining subsections.
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WOOD FROM AROUND THE WORLD, WITH GOLDEN, AUBURN TONES.
COLOR LINE
DlARlOHESSE
DlARlOHESSE
DlA|lGHT
COLOR RESULT
Vivid Cherry
Wood
Rich Walnut
Mahogany
Brown
IDEAL FOR:
Natura| or Ex|st|ng
|eve| 5 or 6
Natura| or Ex|st|ng
|eve| 6 or 7
Natura| or Ex|st|ng
|eve| 6 or 7
FORMULA
tube of 5.15/5BRv
+ tube of R|chesse Red 0.60
hi.chroma mixer
tube of 6.53/6RvG*
+ tube of 5/5N
tube of 5.52/Rvv
+ tube of 6/6N
TECHNIQUE: PALM LEAVES
CREATE GOLDEN, COPPER AND
AUBURN TONES ALONG THE NATURAL PART.
1. Oreate two rows of |eaf shaped subsect|ons on the heav|er s|de
of the natural part and secure with sectioning clips.
2. App|y formu|a 1 as the g|oba| co|or. App|y formu|a 2 to the row
closest to the part natural part.
3. App|y formu|a 3 to the second row, wh|ch |s farthest away from
the natural part.

TECHNIQUE BY
SOHO ACADEMY
18

TECHNIQUE BY
RON KING
Owner, Ron King Salon, Austin, TX; LOral Professionnel Artist
TOWERING CLIFFS INSPIRE VERTICAL MOVEMENT AND DESIGN.
COLOR LINE
DlARlOHESSE
DlARlOHESSE
DlA|lGHT
COLOR RESULT
Perfect
chocolate brown
Rich, hazelnut
brown glaze
Neutral shadow
IDEAL FOR:
|eve| 5
|eve| 6
B|onde that has
gotten too light
FORMULA
a tube of 4.15/4BRv
+ tube of 5/5N
a tube of 5.13/5BG
+ a tube of 5.15/5BRv
tube 9.13/9BG
+ a tube of 9.3/9G
TECHNIQUE: RISING STEPS
PROGRESSIVE PALETTE OF BROWNS
THAT CREATE A CASCADE OF COLOR ON THE HAIR.
1. Oreate a |arge tr|ang|e shaped sect|on from the contro| po|nt
to medium recession area on each side.
2. Oreate 3 subsect|ons w|th|n the |arge tr|ang|e, us|ng the
diagram as a guide. Secure each subsection with
sectioning clips.
3. s|ng d|agona| part|ngs, and a natura| st|tch, a|ternate formu|a
1 and formu|a 2 w|th|n the three subsect|ons, secur|ng each
stitch within a foil packet.
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A VAST PANORAMA OF THE SKY, GLITTERING AND REFLECTING.
COLOR LINE
DlARlOHESSE
DlARlOHESSE
DlA|lGHT
COLOR RESULT
Chocolate Kiss
Crispy Caramel
Milky Way
IDEAL FOR:
|eve| 5
|eve| 5
|eve| 5
FORMULA
tube of 4.15/4BRv
+ tube of 5/5N
tube of Clear
+ tube 5.52/5RvR
tube of 4.15/4BRv
+ tube of Clear
TECHNIQUE: NOVA
CREATE BOLD EMOTION WITH COOL, CALMING COLOR.
1. Oreate 2 star shaped sect|ons above the par|eta| r|dge,
one inside of the other.
2. Secure each star shaped sect|on separate|y.
3. App|y G|oba| Oo|or to a|| rema|n|ng ha|r be|ow the secured sect|ons.
4. App|y Accent Oo|or to the outer star shaped sect|on.
5. App|y Ba|ance Oo|or to the |ntena| star shaped sect|on.
GLOBAL COLOR:
DlARlOHESSE: 4.15/4BRv + 4/4N + 9-vo|ume D|act|vateur
ACCENT COLOR:
DlARlOHESSE: 4.62/4Rv + 15-vo|ume D|act|vateur
BALANCE COLOR:
DlARlOHESSE: 4.15/4BRv + 9-vo|ume D|act|vateur

TECHNIQUE BY
MICHELLE FURY
Senior Colorist, Roy Teeluck Salon, New York, NY
20

TECHNIQUE BY
SHELLY MOHR
Director of Color Education, Dipietro Todd, San Fransisco, CA ; LOral Professionnel Artist
A TRANQUIL THOROUGHFARE CARVES A PASSAGE IN THE NIGHT.
COLOR LINE
DlARlOHESSE
DlARlOHESSE
DlA|lGHT
COLOR RESULT
Natural
cool brown
Plum tone
Violet tone
IDEAL FOR:
Level 8
|eve| 5
|eve| 5
FORMULA
tube of 6.13/6BG
+ tube of 6/6N
tube of Clear
+ tube of 4.20/4vvv
tube of 4.20/4vvv
+ tube of 9.02/9Nv
TECHNIQUE: PATHWAYS
A COOL COLOR PALETTE WITH RICH RESULT.
1. Sect|on out the frst 3 |nches of ha|r||ne around the head.
2. App|y co|or 1 sca|p to ends and |so|ate w|th meche str|ps.
3. App|y co|or 2 to re-growth on rema|n|ng ha|r.
4. A|ternate co|ors 2 & 3 through the m|d-|engths and ends.
5. Process 20 m|nutes.
SUGGESTED DIARICHESSE COLORS:
Oo|or 1: 3/3N
Oo|or 2: 5.13/5BG

Oo|or 3: 6.13/6BG
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TECHNIQUE BY
JOEL WARREN
Owner, Colorist, Warren-Tricomi Salon, New York, NY; LOral Professionnel Artist
CULTURAL ICONS CREATE EMOTION WITH GOLDEN SHINE.
COLOR LINE
DlARlOHESSE
DlA|lGHT
DlA|lGHT
COLOR RESULT
Golden Beige
Low Light
Golden Copper
Tone on
Highlights
Buttery Golden
Blonde
IDEAL FOR:
|eve| 7
Level 8
|eve| 9
FORMULA
tube 7.31/7GB
+ tube of 7.30/7GGG
tube of 8.3/8G
+ tube of 8.34/8GO
tube of 9.3/9G
+ tube of Clear
22
TECHNIQUE: IMPERIAL GOLD
CREATES DRAMATIC, GOLDEN SHINE.
1. Oreate four chevron shaped subsect|ons a|ong s|de the
parting. Secure each subsection with sectioning clips.
2. App|y formu|a 1 to a|| unsecured ha|r.
App|y formu|a 2 to the frst two chevrons near front ha|r||ne}.
3. App|y formu|a 3 to the rema|n|ng two chevrons.
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CHERRY BLOSSOMS EVOKE EMOTION WITH SHADES OF PINK.
COLOR LINE
DlA|lGHT
DlA|lGHT
DlA|lGHT
COLOR RESULT
Cool Pink
Pink Blossom
Subtle Violet
IDEAL FOR:
Pre-lightened hair
Pre-lightened hair
Pre-lightened hair
FORMULA
1 tube of 9.01/9NG
+ 3 r|bbon |nches of 5.66/5RR
1 tube of 9.02/9Nv
+ 2 r|bbon |nches of 5.66/5RR
1 tube of 9.02/9Nv
+ 2 r|bbon |nches 4.20/4vvv
TECHNIQUE: FLOWER PETALS
CREATE A UNIQUE FLOWER INSPIRED COLOR DESIGN.
1. Oreate three groups of four peda| shaped subsect|ons
and secure with sectioning clips. Pre-lighten pedal
shaped subsections.
2. App|y formu|a 1 as the g|oba| co|or.
App|y formu|a 2 to the group of peda|s be|ow the natura| part.
3. App|y formu|a 3 to the two groups of peda|s on the
heavier side of the part.

TECHNIQUE BY
JENNIFER MACDOUGALL
Colorist, jennifermacdougall.com; LOral Professionnel Artist
24
HOT MINERAL BATHS SUGGEST CALM AND TRANQUILITY.
COLOR LINE
DlA|lGHT
DlA|lGHT
DlA|lGHT
COLOR RESULT
Cool Minerals
Warm Crystals
Iridescent
IDEAL FOR:
Pre-lightened hair
Pre-lightened hair
Pre-lightened hair
FORMULA
tube of 9.01/9NB
+ tube of DlA|lGHT Clear
tube of 9.03/9NG
+ tube of DlA|lGHT Clear
tube of 9.01/9NB
+ tube of 9.02/9Nv
TECHNIQUE: MAGNA FLARE
SOOTHING DREAMLIKE BLUES, GOLDS
AND VIOLET SHADES.
1. Oreate a tr|ang|e sect|on on the heav|er s|de of the
natural part and secure with section clips.
2. Oreate three d|amond shaped subsect|ons, wh|ch part|a||y
extend in the triangle section, divide each in half, and secure
with sectioning clips.
3. App|y formu|a 1 as the g|oba| co|or. App|y formu|a 2 to the
triangle section and the hairline half of the diamond shaped
subsect|ons. App|y formu|a 3 to the top of the d|amond
shaped subsections.
M
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TECHNIQUE BY
SOHO ACADEMY
25
YOUR FAVORITE FORMULAS:
USE THIS SPACE TO RECORD ALL OF YOUR SPECIAL FORMULAS
DIARICHESSE FORMULAS

COLOR 1:
( , , 1) TUBE OF _____
(CHOOSE ANY DIALIGHT OR DIARICHESSE SHADE)
COLOR 2:
( , , 1) TUBE OF _____
COLOR 3 (OPTIONAL):
( , , 1) TUBE OF _____
TECHNIQUE BY:
26
DIARICHESSE FORMULAS

COLOR 1:
( , , 1) TUBE OF _____
COLOR 2:
( , , 1) TUBE OF _____
COLOR 3 (OPTIONAL):
( , , 1) TUBE OF _____
TECHNIQUE BY:
27
YOUR FAVORITE FORMULAS:
USE THIS SPACE TO RECORD ALL OF YOUR SPECIAL FORMULAS
DIALIGHT FORMULAS

COLOR 1:
( , , 1) TUBE OF _____
COLOR 2:
( , , 1) TUBE OF _____
COLOR 3 (OPTIONAL):
( , , 1) TUBE OF _____
TECHNIQUE BY:
28
DIALIGHT FORMULAS

COLOR 1:
( , , 1) TUBE OF _____
COLOR 2:
( , , 1) TUBE OF _____
COLOR 3 (OPTIONAL):
( , , 1) TUBE OF _____
TECHNIQUE BY:
29
BUILD YOUR
BUSINESS
3 EASY WAYS TO PROMOTE
DIA IN YOUR SALON!
1. BUILD AWARENESS IN YOUR COMMUNITY
WITH A DIA COLOR PRESS RELEASE
Let your community know about the latest color
services available in your salon by sending out a
DIA Color Press Release. Access our template in
the v|rtua| Press Offce on
www.lorealprofessionnel-us.com.
2. THROW A DIA COLOR NIGHT EVENT
IN YOUR SALON!
Invite your clients to the salon for a LOral
Professionnel DIA Themed Night! Offer cocktails
and light fare, while your salon introduces all 8 of the
DIA|lGHT and DlARlOHESSE Oo|or Serv|ces!
3. USE SOCIAL MEDIA TO PROMOTE
DIA SERVICES
RAlSE AWARENESS about the 8 DlA ha|rco|or
services available at your salon by posting regularly
on your sa|on`s Facebook Wa||.
WANT TO ENGAGE YOUR
CLIENTS THROUGH FACEBOOK?
Oheck out the Soc|a| Expert Facebook Program online
at www.lorealprofessionnel-us.com w|th|n Bus|ness
& Market|ng Too|s. W|th Soc|a| Expert, you can qu|ck|y
and eas||y enhance your sa|on`s Bus|ness Facebook
Page to grow your business and engage fans with
your salon. The best part - its free!
30
social expert
CHECK OUT THESE
AMAZING RESULTS
THESE REAL-LIFE SALON CLIENTS HAVE ALL FALLEN
IN LOVE WITH DIA!
31
JOIN THE CONVERSATION
VISIT LP CONNECT TO BECOME A PART OF OUR COMMUNITY
OF LP ARTISTS AND SHARE YOUR DIA WORK.
1. v|s|t us on||ne at: us.|orea|profess|onne|.com/user/|og|n
2. |og |nto the s|te us|ng your ema|| and password. lf you are not a|ready a reg|stered user, p|ease
create an account.
3. Once you are |ogged |n, v|s|t the Profess|ona|s" sect|on and c||ck on the |P Oonnect On||ne
Community link.
4. Oreate your user prof|e and then beg|n exp|or|ng the commun|ty!
www.lorealprofessionnel-us.com For more |nformat|on contact |`Orea| Profess|onne|`s Hot||ne at 1.800.345.5012
tw|tter.com/|orea|ProS youtube.com/|orea|ProS facebook.com/|orea|ProS
07-12 0706700

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BY THE WORLDS GREATEST HAIRSTYLISTS

COLOR YOUR WORLD

DIA inspires me to color the world! It is an excellent, high

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