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Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as aurate and om"lete as "ossible
in the reation o# this re"ort$ not%ithstandin& the #at that he does
not %arrant or re"resent at an' time that the ontents %ithin are
aurate due to the ra"idl' han&in& nature o# the Internet(
)hile all attem"ts have been made to veri#' in#ormation "rovided in
this "ubliation$ the Publisher assumes no res"onsibilit' #or errors$
omissions$ or ontrar' inter"retation o# the sub*et matter herein(
An' "ereived sli&hts o# s"ei#i "ersons$ "eo"les$ or or&ani+ations
are unintentional(
In "ratial advie boo,s$ li,e an'thin& else in li#e$ there are no
&uarantees o# inome made( -eaders are autioned to re"l' on their
o%n *ud&ment about their individual irumstanes to at
aordin&l'(
This boo, is not intended #or use as a soure o# le&al$ business$
aountin& or #inanial advie( All readers are advised to see, servies
o# om"etent "ro#essionals in le&al$ business$ aountin& and #inane
#ields(
.ou are enoura&ed to "rint this boo, #or eas' readin&(
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Table O# Contents
0ore%ord
Cha"ter 11
C23 4asis
Cha"ter 21
The 4ene#its O# C23 )eb 5esi&n
Cha"ter /1
3ettin& 6" .our C23 3ite
Cha"ter 71
C23 And 3eo
Cha"ter 81
C23 And 3oial 4randin&
Cha"ter 91
Inte&ratin& Anal'tis
Cha"ter :1
Inte&ratin& E-mails
)ra""in& 6"
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Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Instant-3ite-6"loader
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0ore%ord
C23 means ontent mana&ement s'stem and this is a desri"tive
term #or ,ee"in& the %ebsite u" and runnin& e##iientl' and smoothl'(
Plannin& a ne% %ebsite usuall' entails a lot o# "ro"er "lannin& and
thou&ht( There#ore doin& all the neessar' researh %ould de#initel'
hel" to ensure all the ri&ht hoies are made ver' earl' on in the
e?erise( .our researh be&ins here(
C23 Connetion
6sin& C23 To 4oost .our Internet 2ar,etin&
Cha"ter 11
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C23 4asis
3'no"sis
The #ous o# an' %ebsite buildin& e?erise has to have a &ood ontent
mana&ement s'stem( The C23 should #ailitate in assistin& in the
initial reation o# the %ebsite and also hel" to serve as an
administration tool that an ma,e neessar' ad*ustments %henever
needed(
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The 4asis
This tool %ill hel" the %ebsite host to add$ remove$ and han&e te?t$
&ra"his ontent and an' other element that needs immediate and
sim"le #ormats #or han&e(
6sin& a "ass%ord and username the %ebhost is able to aess the
C23 to ma,e the administration han&es in an eas' and Bui,
#ashion( This is e?"eted to be done on a timel' and "eriodi basis as
the in#ormation #eatured needs to be u"dated to &ive the visitor ne%
or value added visits eah time(
The C23 uses the eas' administrative st'le that allo%s almost an'one
%ho has a %ebsite to easil' mani"ulate its ontents %ithout havin&
an' tehnial detailed ,no%led&e on ho% the said ontents is stored
in the database or retrieved ontent(
This is beause all the in#ormation that the vie%er to the site is "riv'
to omes #rom the database %hih the C23 assists in tra,in& both in
the te?t and in the &ra"his dis"la's hosen(
As all this in#ormation is stored eletroniall' the %ebhost does not
reall' have to %orr' about the various e?erises that this stora&e
"roess reBuires in terms o# mana&in& it( This tool is de#initel' an
advanta&e to have es"eiall' i# the %ebhost is not ver' internet savv'
and does not have the time to e?"lore all the ins and outs o# the
internet tools available(
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Cha"ter 21
The 4ene#its O# C23 )eb 5esi&n
3'no"sis
2ost individuals toda' ,no% and understand %hat the' %ant out o#
their %ebsites and ho% it should be desi&ned( The' are more a"able
o# "la'in& a "roative role in the desi&n and ontent e?"eted( This is
o# ourse ver' use#ul %hen there is also the assistane o# a C23 tool
that an #urther assist in the %eb desi&n e?erise(
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Advanta&es
The Content mana&ement s'stem is able to "rovide a number o#
bene#its and the #ollo%in& are *ust to onsider1
D The time ta,en to understand the various %or,in&s o# a C23
"ro&ram is #airl' eas' and does not reBuire a lot o# time( The
C23 %ill easil' #ailitate the han&in& o# data at an' &iven time(
The individual usin& the C23 is also able to "er#orm sim"le
tas, suh as addin&$ han&in&$ editin& and deletin& ontent
"a&es(
D As all the ontent material and lin,s are automatiall'
&enerated in "a&e la'outs that are "re installed b' the %eb
desi&ner it annot be easil' altered b' *ust an' ontent author(
D The is also the abilit' to ,ee" the %ebsite u" to date al%a's and
#rom an'%here is the %orld "rovided there is internet aess(
Also as all ontent is maintained throu&h the %eb enable
om"uter s'stemE there is no need #or additional so#t%are( This
o# ourse is a &ood #eature as it also does not reBuire an' ost
added so#t%are liensin& and hard%are needs(
D The desi&ns an be han&ed %ithout a##etin& the ontent and
the ontent mana&ement #untions$ as desi&ners and ontent
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mana&ers an o"erate inde"endentl' on the same %ebsite
%ithout disturbin& eah other(
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Cha"ter /1
3ettin& 6" .our C23 3ite
3'no"sis
3ettin& u" a C23 site is not a ver' di##iult "roess but it is one that
should be done %ith are#ul onsideration to sta'in& om"letel'
thorou&h( 0ous should be &iven to ensurin& there are no unst'led
elements or hal# ontent "a&es on dis"la' %hen the site is aessed(
Also the "a&es should be om"leted in a readable and interestin&
#ashion %ith all the neessar' dra%s to ma,e it attention &rabbin&(
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Puttin& It To&ether
The #ollo%in& are some "oints to onsider %hen settin& u" a C23
site1
D 6sin& a C23 that is based on )ord"ress ma' be a better o"tion
to hose as this o#ten ma,es the "roess o# so#t%are sortin& less
o# a hore(
D O"tin& to use a ode u" #or the desi&n throu&h the ;T2L and
C33 is also use#ul as a #irst hoie as o""osed to &oin& into the
C23 o"tion at the onset( This is beause it ma' eventuall' be
easier to "er#orm bro%se he,s at the site at earlier sta&es and
ma,e han&es and it also ma,es the understandin& o# the
buildin& "lat#orms more mana&eable(
D Considerin& the use o# Lorem I"sum is also another &ood o"tion
to inlude as it #ailitates the easier usa&e o# oder %hih an be
dro""ed into the "a&e setu" sta&e( This "rovides #or all t'"es o#
;T2L %hih has alread' been inluded in the desi&n ma,eu"
%here there is a "ree?istin& list o# all the #untions( That %ould
ensure the individual is made a%are o# ever'thin& and %hether
it has been st'led or not(
D Navi&ation is also another im"ortant element to onsider
inludin& in the set u" desi&n( As the need to be onstantl'
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u"datin& and addin& on "a&es is de#initel' &oin& to be "resent$
the s'stem used should have the aommodatin& #eatures to
#ailitate this Bui,l' and easil'( The vertial navi&ation ma' be
a better o"tion to inlude rather than the hori+ontal one %hih
an be rather limitin& at times( I# there is &oin& to be onstant
han&es that %ill evolve the %ebsite then onsiderin& "lu&-ins is
also reommended(
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Cha"ter 71
C23 And 3eo
3'no"sis
0or some the C23 and 3EO are inter t%ined and a &ood hoie o#
both should entail "ositive advanta&es #or an' %ebsite host( ;o%ever
one needs to #irst understand the onnetions and a"itali+e on that
in#ormation derived #or the e?erise(
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O"timi+in&
The main tar&et #or searh en&ine o"timi+ation is based on the &ood
ontent o# the %ebsite$ thus b' im"lementin& a %eb ontent
mana&ement s'stem this monitorin& an be orretl' and
advanta&eousl' done(
;o%ever this is not a #irm #at to #ous u"on as in atual #at most
C23 are not desi&ned aordin& to 3EO mar,etin& elements in mind$
hene the #ollo%in& "oints should be are#ull' onsidered in relation
to the use o# both C23 and 3EO(
D 4ad 2eta ta&s F 2eta ta&s are a ;T2L ode om"onent that
#ailitates the searh en&ine aim to evaluate the %ebsite "a&e
ontent( As most C23 do not have uniBue relevant titles or
desri"tions 2eta ta&s to their ontent thus the searh en&ine is
unable to understand the "a&e(
D Avoid usin& ,e'%ord "oor 6-Ls as this %ould eventuall'
im"at the searh en&ine ran,in&( Ge'%ord rih 6-L is a
si&ni#iant advanta&e #or o"timi+in& the "ossibilit' o# im"rovin&
the ran,in&s(
D As searh en&ines annot reall' see the "a&e$ the' usuall' base
their tra,in& on the odes used( 2ost desi&ners and C23
reate "a&es that are mostl' invisible to searh en&ine s"iders
mainl' beause o# the te?t ima&es$ sri"t based navi&ation$
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overuse o# AHAI and a variet' o# other elements( ;o%ever i#
e?amined are#ull' these an be reti#ied and even avoided(
The best o# both C23 and 3EO elements should be e?"lored and
identi#ied in one "lat#orm to hel" o"timi+e the %ebsite( 6sin& the
advanta&es o# the C23 to "rovide the relevant assistane #or %eb
desi&nin& and ali&nin& it %ith the suitable "romotional advanta&es o#
an 3EO ould be the best o"tion to loo, into(
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Cha"ter 81
C23 And 3oial 4randin&
3'no"sis
3oial brandin& is somethin& that should be loo,ed into %ith a little
,no%led&e and usin& the C23 %ill allo% this ,no%led&e to serve as a
&uild to %hat the individual e?"ets to &et out on the in#ormation
learnt in order to #ailitate an o"timall' run %ebsite(
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4randin&
3oial brandin& is an im"ortant in&redient that is neessar' #or the
suess o# the item bein& "romoted an'%here more so in the vast
arena o# the internet mar,etin& "lat#orm(
5evelo"in& the brand in %hih the masses %ill %illin&l' su""ort is the
idea behind reatin& a om"etent soial brandin& am"ai&n and usin&
the various C23 element to hel" ma,e this more a mana&eable
e?erise should be onsidered(
The s'stem %ill be able to better mana&e the %or,in& o# the site to
ater to an' develo"ments$ &oals$ servies$ "rodut launhes$
"romotional data and an' other onnetive in#ormation that the site
&enerates(
It is im"ortant to have a C23 in "lae to ensure the %ebhost does not
lose ontrol o# the vie%s and intended desires o# the site( Providin& a
ertain level o# ulture trans"aren' and innovation #or the
in#ormation #eatured in an eas' and mana&eable %a' the C23 is a
tool that should not be missed out u"on(
6"on aessin& "lat#orms suh ustomer intelli&ene and anal'sis the
C23 %ill the assist the individual to inlude or t%ea, the in#ormation
learnt to ma,e the neessar' han&es to the %eb"a&e %ith as little
om"liations as "ossible(
This an "rove its merits to the individual on various levels as the
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ever evolvin& amount o# in#ormation an be Buite on#usin& to ta,le
and reevaluate the %eb "a&e i# the assistin& tools to do so are not user
#riendl'$ thus the needs #or a tool li,e C23( 5evelo"in& and
redevelo"in& strate&ies #or the o"timi+ation o# the %ebsite an onl' be
done and made easier %ith the assistane o# C23(
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Cha"ter 91
Inte&ratin& Anal'tis
3'no"sis
The use o# an' tool suh as various so#t%are a""liations that an
assist in "rovidin& the means to im"rove on the ontent material o#
the mana&ement o# an' site and its ideall' ever evolvin& site should
be are#ull' onsidered #or its ontributin& merits( This is more so
%hen the said in#ormation needs to be onstantl' anal'+ed #or its
bene#itin& #eatures(
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The In#o
These a""liations are usuall' u" and runnin& on demand and the
data &arnered is "assed #rom the %ebsite into the data olletion
"lat#orm throu&h the Hava3ri"t(
This data is then "roessed and alulated #or the ,e' metri values
%here #urther re"orts are hurned out on ho% the site is "er#ormin&(
;o%ever this an "rove to be a "roblem as the anal'tis and C23
%or, on a one-%a' ommuniation level %hih %ould need #urther
onnetive assistane to ensure the in#ormation is mana&ed and
a""lied in a use#ul and aessible %a'(
The #ollo%in& are some "oints to onsider in relation to inte&rated
anal'tis1
6sin& this method the %eb ontent mana&ement an be done in a
Bui, and e##iientl' s'stemati #ashion %here the metris driven
han&es are made to the %ebsite on demand(
This is sa#e and in#ormativel' done as the in#ormation &ained is #rom
atual user reations and "ere"tions o# %hat is bein& vie%ed on the
%ebsite(
This then an e##etivel' im"rove the %ebsite "er#ormane and -OI$
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throu&h the vie%erJs ations %hih eventuall' ditate the overall
e?"eriene thus reatin& the onversion rates and &eneratin& the
desired e##ets #or suess(
An ae"ted #at that ma,es the %ebsite more attrative lies in the
ontent that drives the %ebsite usa&e to be o"timi+ed b' visitors(
Kie%ers %ill be ,een to aess the %ebsite #or its in#ormative value(
The inte&ration anal'tis and &reatl' assist in the ontent
mana&ement throu&h the ontinual data driven re#inements(
Cha"ter :1
Inte&ratin& E-mails
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3'no"sis
6sin& the man' #eatures o# the C23 to #urther im"rove on the
%ebsiteJs ontent is the bene#its to havin& suh an assistin& tool(
5esi&nin& the emails to ater to the needs o# the "ros"ets to the site
an also be a tool that is mana&ed to some level %ith the in#ormation
&ained #rom the C23(
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2ailin&
Inte&ration o# emails as a mar,etin& tool %ill "rovide the "lat#orm #or
better mana&ements o# the email am"ai&ns %ithin the C23 element
and tri&&er emails that are based on "romisin& value based on the
ations derived #rom the site(
)hen the emails are desi&ned to address the reBuirements o# the
"ros"ets in its ontent value material$ the im"ression made on the
rei"ient o# the email is an im"ortant #ator to onsider as it %ill
either enoura&e more interation or a total disonnet #rom the site(
There#ore usin& the in#ormation #rom the C23 the emails should be
desi&ned and sent out in a timel' #ashion in order to derive the best
results "ossible to ,ee" the %ebsite relevant and tra##i driven(
In addition to addressin& an' in#ormation aBuired throu&h the
various om"limentin& "lat#orms and sendin& them out or usin&
them to ma,e the neessar' ad*ustments to the %ebsite to ma,e it
more om"etitive$ the emails an also be used to in#orm the "ros"ets
or visitors to the site o# an' im"endin& or ne% develo"ments that %ill
be or have ta,en "lae(
)hen used orretl' and e##iientl' the emails an be &enerated to
address the #ollo%in&1
D The inte&rated s'stem an automatiall' tri&&er tar&eted emails
based on the in#ormation derived #rom the interations %ith the
%ebsite(
D C23 and su""ortin& tools an automatiall' reate emails usin&
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the ontent "ublished as a &uide to in#ormin& those interested
in the latest develo"ments at the site(
D Gee"in& in touh on a more "ersonall' desi&ned &enerated
email an also enoura&e #urther interation at the %ebsiteJs
level(
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)ra""in& 6"
All o# the C23 tools ontribute to ,ee"in& the %ebsite in#ormative$
use#ul$ and "resentable and user #riendl' at all times$ and this is a
ver' use#ul ob*etive to ,ee" in mind %hen tr'in& to sta' as
om"etitive as "ossible( C23 does hel" to eliminate the need #or time
onsumin& om"liated "roedures and ma,es 'our site more u" to
date(
)e have &iven 'ou the tools and ,no%led&e to &et started %ith this
a%esome tool(
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