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Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as aurate and om"lete as "ossible
in the reation o# this re"ort$ not%ithstandin& the #at that he does
not %arrant or re"resent at an' time that the ontents %ithin are
aurate due to the ra"idl' han&in& nature o# the Internet(
)hile all attem"ts have been made to veri#' in#ormation "rovided in
this "ubliation$ the Publisher assumes no res"onsibilit' #or errors$
omissions$ or ontrar' inter"retation o# the sub*et matter herein(
An' "ereived sli&hts o# s"ei#i "ersons$ "eo"les$ or or&ani+ations
are unintentional(
In "ratial advie boo,s$ li,e an'thin& else in li#e$ there are no
&uarantees o# inome made( -eaders are autioned to re"l' on their
o%n *ud&ment about their individual irumstanes to at
aordin&l'(
This boo, is not intended #or use as a soure o# le&al$ business$
aountin& or #inanial advie( All readers are advised to see, servies
o# om"etent "ro#essionals in le&al$ business$ aountin& and #inane
#ields(
.ou are enoura&ed to "rint this boo, #or eas' readin&(
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Table O# Contents
0ore%ord
Cha"ter 11
Net%or, 2ar,etin& 0aeboo, 3asis
Cha"ter 21
4se A Great Pro#ile And A""ro"riate Piture
Cha"ter /1
Add 0riends )ith Li,e Interests
Cha"ter 51
4se Photo Albums And 6ideos
Cha"ter 71
Learn 8o%To 4se 0an Pa&es
Cha"ter 91
Learn 8o%To 4se Events
Cha"ter :1
4se E;lusive Landin& Pa&es
Cha"ter<1
-e%ard Lo'al =u""orters
Cha"ter >1
Learn About 0aeboo, 2ar,et"lae And Plu&ins
)ra""in& 4"
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0ore%ord
4sin& 0aeboo, to &et a business reo&ni+ed online is ver' e##etive
and eas' to do( 0aeboo, users ran&e in the millions at an' &iven time
thus ma,in& the "lat#orm #or tar&et audiene almost in#inite(
4nderstandin& the %or,in& o# ho% to &o about o"timi+in& this tool
%ill ontribute to the suess o# an' endeavor(
0aeboo, 0ortune
8o% To 4se 0aeboo, To )hi" .our 2ar,et Into A 2one' 2ahine
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Cha"ter 11
Net%or, 2ar,etin& 0aeboo, 3asis
='no"sis
?ust reatin& a "ro#ile is sim"l' not the end to the 0aeboo, st'le o#
launhin& and a"itali+in& on an' endeavor( It entails muh more
than sim"l' this and the #ollo%in& are some "oints to onsider1
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The 3asis
A#ter reatin& a suitable "ro#ile the ontinuous ste" o# ensurin& the
line o# ommuniation is ,e"t o"en at all times is im"ortant(
Positionin& the business "lat#orm and sta'in& in touh %ith the
vie%ers %ill &ive the site the e;"osure it needs(
4n#ortunate but all so true is the #at that the e'e ma,es *ud&ments@
lon& be#ore the atual material is e;amined there#ore "resentin& a
"leasin& #ile "iture is ver' im"ortant as is the #ollo% u" in#ormation
#eatured(
This is the one hane the "ostin& has to attrat the vie%er %ithin the
ver' slim %indo% o# o""ortunit'(
The %all is the main "lat#orm o# interation thus the need to "ost
relevant and interestin& ontent( Aee"in& this li&ht and entertainin&
%ill hel" to ,ee" vie%ers ome ba, #or more(
8o%ever onstant alerts ma' ause an anno'ane so stri,in& a
om#ortable balane is im"ortant(
=oiet' no% is "redominantl' more attrated to visual stimulation
and this is #urther bro,en do%n into the "o"ular vie%in& o# "itures
and "hotos and other similar "lat#orms %hen om"ared to the %ritten
%ord(
There#ore there is a need to e;"lore the "ossibilit' o# o##erin& a %ell
desi&ned "itorial vie%in& that %ill hel" to enhane the vie%er@s
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e;"eriene(
Gettin& into a 0aeboo, &rou" is also another %a' to reate interest in
the endeavor bein& "romoted as those %ithin the &rou" are usuall'
li,e minded or onneted to the "ostin& in a more "ersonal %a'(
Cha"ter 21
4se A Great Pro#ile And A""ro"riate Piture
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='no"sis
3ein& able to identi#' %ith the other "art' that is "art o# the
interation is sim"l' somethin& that is onsidered normal and in #at
om#ortable$ there#ore hoosin& or reatin& a suitable 'et attention
&rabbin& "ro#ile and a""ro"riate "iture to be #eatured is ver'
im"ortant(
The )a' .ou Present .oursel#
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The #ollo%in& are some o# the reasons as to %h' this ma' be
onsidered neessar' b' most1
C As ever'one %ants to ma,e a &ood #irst im"ression this hoie
should be &iven due onsideration and be %ell thou&ht o#( The
"ro#ile "iture sa's a lot about the individual %ithout even
havin& to atuall' vie% the %ritten material "osted there#ore it
is ver' im"ortant to a"ture the attention o# the vie%er at the
ver' onset o# vie%in& the "ro#ile "iture( As this "ro#ile "iture
%ill be vie%ed b' an'one and ever'one the hoie made must be
one that the host is om#ortable %ith( 8o%ever there is al%a's
the o"tion available to han&e it "eriodiall' thou&h unless this
is an e;"eted trait o# the host it ma' end u" ausin& more
on#usion than interest(
C 0eaturin& other elements li,e lo&os is also a &ood idea i# the
said lo&o is sel# desri"tive or %ell ,no%nD other%ise this is not
a &ood item to use on the "ro#ile( 4nreo&ni+able elements
usuall' do not ommand as muh attention as reo&ni+able
ones(
C Aee"in& the "ro#ile "iture as sim"le as "ossible is also advised
as that the element o# eas' reo&nition and onnetions is
evident( Thou&ht the element o# onsisten' is sometimes
onsidered borin& it an also ontribute "ositivel' %hen the
"ro#ile "iture is easil' reo&ni+ed(
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C The "ro#ile "iture hosen should in some %a' im"ression u"on
the vie%er the t'"e o# endeavor about to be vie%ed( There#ore it
is "rudent to *ud&e are#ull' the "ere"tion that the hoie %ill
reate and eventuall' the a""ro"riate hoie %ill be made(
Cha"ter /1
Add 0riends )ith Li,e Interests
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='no"sis
3ein& desi&ned as a soial net%or,in& site$ 0aeboo, enoura&es the
net%or,in& bet%een old and ne%l' #ound #riends to add to the list$ #or
the "ur"ose o# sharin& in#ormation$ ne%s and other ha""enin&s(
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Peo"le .ou 4nderstand
Perha"s the #irst ste" %ould be to lo& on to the 0aeboo, entit' to
start the searh #or either old$ lost onnetions or #ind and ma,e
ne% onnetions(
Goin& to the Em' #riendsF "a&e %ill allo% the individual the
o""ortunit' to have a Gui, vie% o# the lists o# urrent #riends and
some details about them(
Also aessin& the E#riend #inderF tab or Esearh 'our address
boo,F %ill allo% #or the ontat details to be vie%ed( )hen all the
relevant details are orretl' entered the individual@s email and
"ass%ord %ill be able to &et the ontats #rom 8otmail$ AOL$
Gmail$ 2=N and .ahoo in the dro" do%n menu "hase(
4"on li,in& the "a&e #eaturin& the e;ternal address boo,
s"ei#iation %ill be visible and this %ill inlude even those alread'
reorded as #riends on 0aeboo,(
The #inal ste" %ould be to then li, on those that interest the
individual to be reGuested as #riends$ u"on %hih the reeivin&
"art' %ill either deline or ae"t the "romotin&$ and res"ond
aordin&l'(
One the ontat list is made available$ %ritin& "ostin& that is
individual and "ersonal in its st'le rather that one #ormat #its all is
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a more "ro#essional %a' on initiatin& ontat( This individualisti
desi&n %ill hel" to reate the sense o# sinerit' and honest'( )hen
some #orm o# a,no%led&ement is evident$ than,in& the other
"art' #or the res"onse is eGuall' im"ortant(
Also to be inluded #or ma;imum soial mar,etin& e;"osure is the
"ostin& o# material that inludes the %ebsites$ t%itter aount$
lin,s and an' other sel# e;"lanator' "lat#orms used #or the
#urtherane o# the endeavor bein& touted(
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Cha"ter 51
4se Photo Albums And 6ideos
='no"sis
=ometimes mere %ritten desri"tions o# somethin& %ill not %or, as
e##etivel' as atuall' havin& the visual "iture o# it( There#ore the use
o# "hoto albums and videos an be Guite use#ul in &ettin& the desired
messa&e aross to the vie%ers( Postin& these on 0aeboo, usuall'
ontributes to all the members o# the &rou" bein& able to vie% and
omment on the material bein& "osted(
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The E;tras
This is es"eiall' im"ortant i# the material intended #or "ostin& is also
somethin& that is meant to be shared %ith a ertain tar&et audiene(
There is also the element o# onveniene %hereb' all the members o#
the tar&et audiene is unable to vie% the material at the same time$
thus #ailitatin& and aterin& to this is %here the use o# "hoto albums
and videos "la' a "art(
3elo% is a ste" b' ste" menu on ho% to #eature the "hoto or video on
0aeboo,1
C Cli,in& on the video ion or "hoto ion on the "ublisher at the
to" o# the &rou" %all is the #irst ste"(
C Then the "hoto should be ta,en or the video loadin& started(
C 0or the "hoto then "osin& and #ollo%in& the onsreen
instrutions %hile #or the video the li, should be done on the
hoose #ile ion(
C Addin& a omment to the "hoto or navi&atin& the video to the
selet li, and do so(
C The last ste" %ould be to selet share and this %ould brin& the
"ostin& to the tar&et audiene intended(
This #orm o# "ostin& is de#initel' bene#iial as it an be onsidered
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om"arativel' ost e##etive as most o# the elements involved do no
reall' reGuire e;"ert involvement(
4sin& this method to &et the servie or "rodut reo&ni+ed b' the
tar&et audiene %ill eventuall' hel" to reate the a%areness needed to
elevate the revenue earnin& "roess(
The "robabilit' o# bein& able to boost "rodutivel' is also evident
%hile en&a&in&$ eduatin& and sellin& to the tar&et audiene is
ahieved(
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Cha"ter 71
Learn 8o%To 4se 0an Pa&es
='no"sis
The reation o# the #an "a&es basiall' allo%s #or the "ostin& o# a
se"arate "a&e #or the "ur"ose o# #ailitatin& onnetions bet%een
interested "arties %here in#ormation on the latest u"dates and ne%s
an be shared and disussed(
The Pa&es
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This soial media too has been able to reate the desired e##et %here
other tools have less suess#ul results( 4sin& the #an "a&e e##etivel'
is also *ust as im"ortant as the material bein& #eatured thus the
#ollo%in& &uide ma' "rove to be use#ul1
C The #irst ste" %ould be to start the #an "a&e %ith the e##etivel'
desi&ned "hotos or lo&os about the business matter intended to
be established( Then addin& the ontat details o# the business
to ensure it is reahable in both online and o##line
irumstanes(
C Then the e;erise o# addin& #riends and invitin& e;istin&
ustomers and "ros"ets to beome "art o# the #an "a&e
throu&h lin,s( One this is ahieved to the desired e##et then
"eriod en&a&ements must be made %ith the vie%in& "arties(
These an ta,e the #orm o# "ostin& ne% and interestin&
in#ormation or sim"l' en&a&in& in a disussion o# the material
"osted(
C -unnin& other interative "lat#orms suh as as,in& Guestions$
ondutin& surve's or sim"l' enGuirin& as to the li,es and
disli,es or even reGuirements o# the vie%in& set( 0untionin& as
a some%hat #ree and non ommittin& mar,et surve' it an be an
e;itin& %a' to &ro% that online business venture( This
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in#ormation &athered an then be used to #urther im"rove o#
%hat is urrentl' bein& o##ered or #eatured(
The idea behind the %hole e;erise is to enoura&e and build a stron&
#ollo%in& to the #an "a&e b' usin& all the above di##erent inentives(
Constantl' enoura&in& the visitors to beome ativel' "artii"ative
%ill also hel" to eventuall' reate the e;itement element that %ill
dra% attention to the site( This %ill then ontribute to the "ossible
elevation o# revenue "ossibilities(
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Cha"ter 91
Learn 8o%To 4se Events
='no"sis
0aeboo, has over time been able to establish itsel# as a "o%er to be
reon %ith %hen it omes to &ettin& in#ormation to the masses( The
host o# di##erent elements that an e##etivel' be "osted and vie%ed
on 0aeboo, has ta,en man' endeavors to hi&her ahievin& hei&hts(
Almost an'thin& an be e##etivel' "romoted(
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3ene#it 0romIt
There is reall' no need to "romote onl' events that have e;at
tan&ible loations and time lines( The 0aeboo, listed events an also
be virtual events as it is able to dra% the intended tar&et audiene *ust
as e##etivel'(
Perha"s the im"ortant &uideline to #ollo% %ould be to ma,e the
"ostin& as attention &rabbin& as "ossible to ensure the desired
outome( 3elo% are some o# the reasons %h' one should onsider
usin& these hostin& st'le events to o"timi+e e;"osure1
C The reah is limitless %hen usin& the events "osted on
0aeboo, to &et the event notied( 3ein& able to e;tend the
invitation at the li, o# an ion and also to be able to add on as
and %hen desired is not "ossible %ith other onventional tools(
Also bein& able to add more admits to the event and invite
an'one and ever'one is de#initel' bene#iial(
C Another ontribution this tool an ommit to is the eas' %a' it
an &et an overvie% o# the "artii"ants and the a"ait'
antii"ated(
C It@s also easier to s"read the messa&e and ommuniate to all
onneted throu&h a sin&le "lat#orm e##ortlessl'( 4sin& other
om"limentin& tools li,e the %all$ disussion boards$ lin,s$ add
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videos and "hotos also hel" to #urther enhane the
ommuniatin& "ossibilities(
One should also note that it ma' not al%a's be "ossible to use the
0aeboo, as an ideal %a' to &et events notied( One o# the
ontributin& reasons ma'be that there are some "eo"le %ho either
don@t bother %ith their 0aeboo, tool or the' sim"l' don@t have one(
There#ore there ma' be a need to have emails aom"an'in& the
0aeboo, "ostin&(
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Cha"ter :1
4se E;lusive Landin& Pa&es
='no"sis
An'thin& e;lusive has its "ositive and ne&ative onnetive results$
there#ore it is im"ortant to understand the #undamentals that a##et
suh results and then deide i# a "artiular st'le is suited #or a
"artiular endeavor( The use o# e;lusive landin& "a&es is no
e;e"tion(
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.our Pa&es
2ost landin& "a&es on the 0aeboo, tool hel"s to reate interest in
the vie%ers or #ans in order to onvert them into bein& #irm #ans
and this not onl' raise the #an base listin&s but also reate enou&h
revenue throu&h these interests(
Instead o# diretl' e;"osin& the %all to the vie%er one an ma,e a
more a""ealin& reah b' "rovidin& a %ell desi&ned landin& "a&e
%hih is attention &rabbin& %hih in turn %ill be able to hold the
attention o# the visitor(
There has been veri#ied statistis to "rove that landin& "a&es have
&enerated more #ans in terms o# s"eed and &ro%th %hen om"ared
to other tools on the internet mar,etin& arena(
8avin& landin& "a&es that are e;lusive in nature is also bene#iial
%hen the idea behind the "ostin& is to not have it ElitteredF all over
the internet thus ausin& over e;"osure(
This st'le o# landin& "a&es also reates a sense o# e;lusivit' #or
the invited &uest %hih in turn most o# the time ensures the
"ositive "artii"ation o# the intended tar&et audiene(
Also beause the messa&e st'le is almost al%a's o# a sin&ular
nature there is little need to have on#usin& and overl' enthusiasti
"ostin&s(
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4sin& the "ositive elements o# the e;lusive landin& "a&e %ill also
hel" to #ine tune the di##erent hannels o# the "ossible multi"le
tra##i soures(
The di##erent soures o# tra##i #rom the e;lusive landin& "a&e
"ostin& ma' inlude emails$ Ad %ords$ a##iliate lin,s$ banner
"laement and others( 4sin& an e;lusive landin& "a&e is also
easier as it does not ham"er or ause desi&nin& on#lits(
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Cha"ter <1
-e%ard Lo'al =u""orters
='no"sis
An im"ortant "art o# ,ee"in& the lo'al element alive and &ro%in& lies
in the inentives &iven out as re%ards to this "er"etual ommitment(
4sin& lo'alt' to &ain and ,ee" the business endeavor suess#ul is
im"ortantD there#ore desi&nin& attrative re%ards #or these lo'al
su""orters is %ell %orth the innovative thou&ht "roess and e##ort(
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Aee" ThemComin& 3a,
The #ollo%in& are some o# the more ommon and rather attrative
re%ards that most sites use #or the re%ard "ro&rams #or lo'al
ustomers1
C The o##er o# e;lusive disounts$ ou"ons and ontent material
is onsidered amon& the most desirable and e##etive( T'in&
disounts to other en&a&in& ativities %ill also hel" to &enerate
interest$ revenue and even E#reeF advertisin&(
C 4sin& lo% ost a""liations to reate ustom #an onl' aessible
material %ill also reate the neessar' inentives that %or,s as
e##etive re%ards too( This st'le o# re%ards is es"eiall' entiin&
beause it &ives the rei"ient a sense o# e;lusivit' that is
"robabl' unmathed(
C Givin& ba, is another one"t that is muh a""reiated b'
lo'al #an based visitors( The idea that their ontributions are
bein& a,no%led&ed in the #orm o# s"eiall' desi&ned re%ards is
indeed s"eial and thou&ht#ul(
C Hesi&nin& the re%ards to re#let the #at that their ontributions
are not onl' im"ortant but are also seriousl' onsidered #or the
- 2> -
o"inions and #eedba,s "osted %ill ensure #urther lon& term
su""ort( 3uildin& the s"eial ra""ort is a ver' bi& and
im"ortant "art o# hei&htenin& the lo'alt' "erenta&es(
C =ometimes ta,in& it a noth hi&her in the e;lusivit' "lat#orm
also brin&s about a "leasant sur"rise #or the #an that is bein&
honored in an e;lusive %a'( This %ould mean atuall'
#eaturin& the lo'al #an b' "erha"s "ostin& an intervie% %ith the
said #an %here the entire ontent o# the "ost is about the #an@s
lo'al ontribution( This sort o# e;lusive reo&nition is
bene#iial to both "arties and to the vie%in& audiene at lar&e(
- /B -
Cha"ter >1
Learn About 0aeboo, 2ar,et"lae And Plu&ins
='no"sis
Amon& the man' tools #or internet mar,etin& one %ill #ind the
0aeboo, mar,et"lae and "lu&ins( These tools have their o%n
individual merits that are %orth understandin& and e;"lorin& #or the
"ur"ose o# o"timi+in& on the e;"osure the' an e##etive "rovide(
- /1 -
The Plu&Ins And 2ore
2ar,et"lae is basiall' a "lat#orm #or bu'in&$ sellin& and &enerall'
the e;han&e o# a variet' o# entities %ithin the sa#et' o# ,no%n
"artii"ants(
This "lat#orm o# trusted and reo&ni+able "artii"ants allo%s #or the
ontrolled environment to be less li,el' to have ne&ative onnotations
a##i;ed to the transations(
The easil' line o# messa&in& #riends and sellers and bu'ers about
"ossible transations is both a %elomed and desired element( These
transations an also be done on behal# o# trusted "arties %ith the
same "ositive results(
Another interestin& #eature o##ered b' this mar,et"lae tool is the
#ailitation o# bein& able to su""ort harities %ith a "erenta&e o# the
transation revenue earned( This su""ort #or harities an usuall'
&enerate more revenue as others beome interested in bein& "art o#
the "roess #or reatin& the revenue(
0aeboo, soial "lu&-in is another tool #or Gui, and eas' avenues to
e;tend the reah and onnetion bet%een the %ebsite visitor and the
host #or om#ortable and bene#iial interation(
This sharin& o# in#ormation ontent %ill be instrumental in drivin&
- /2 -
the desired "erenta&e o# tra##i to the %ebsite bein& #eatured thus
&ainin& more %a's to ,ee" tra, o# the on&oin& ativities and
e;han&es(
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)ra""in& 4"
Lastl'$ remember that alon& %ith all the tools and in#ormation 'ou
have &otten here$ the "lu& in li,e button allo%s the user to share site
ontent %ith others also on 0aeboo, throu&h lin,s(
)hile the send button #ailities the #urther divul&in& o# in#ormation
aGuired #rom the li,e button to even more 0aeboo, users(
The omment bo; is %here the e;han&e o# ideas is then ommented
u"on to "rovide insi&ht into others vie%s on the "artiular sub*et(
4se 0aeboo, to boost 'our business toda'I
- /5 -
Cli, Lin, 3elo%1
htt"1JJ&uideri&ht&rou"(omJ03-In#luene
- /7 -
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJGodadd'
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJ8ost&ator
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJNameChea"
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJ=oialAdr
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJTra##i)ave
- /9 -
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJImnia2ail
- /: -
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJMa++le3a,To=hool=tore
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJMa++leCard=ha"es=tore
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJMa++leCreateCustomTshirts=tore
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJMa++leCustomi+eItAll=tore
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJMa++leHisne's0ro+en=tore
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJMa++leGraduationInvitations=tore
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJMa++leInternational=tores
- /< -
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJMa++leiPhone9CasesPreorder=tore
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJMa++le=aveTheHate=tore
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJMa++le=aveTheHate2a&nets=tore
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJMa++le)ra""edCanvas=tore
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJMa++leGi#tCenter=tore
Cli, 8ere1 htt"1JJ&uideri&ht&rou"(omJMa++le=ho"AndCreateIn4=A